Explore every episode of the podcast The Ecommerce Roadmap
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 301: Melanie's Reliable Revenue System Works. Here's How She's Going To Double Her List | 06 Jan 2026 | 00:40:46 | |
What if nearly half your sales came from email—without running lead ads or chasing every marketing trend? In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight. But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out. What You'll Learn
RELATED LINKS Check out Melanie's website here: https://beads-n-style.com Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201 How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296 A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120
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| 300: Handmade Business? See How Janine Will Double Her Online Sales | 30 Dec 2025 | 00:29:35 | |
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies. What You'll Learn:
RELATED LINKS
Learn More About Janine's Brand at: wheatandwildflower.ca Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281 The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119 | |||
| 201. Make your business run without you. Here's how. | 06 Feb 2024 | 00:43:40 | |
Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.
Listen in and find out: 😴How Sam kept earning a paycheck while on bed rest for seventeen months. Sam's story is a testament to the resilience and growth possible when you have the right systems in place. Don't miss this inspiring episode – tune in to learn how you can make your business resilient and successful, even in the most challenging times.
PS Sam was able to pay herself for 17 months while she was unable to work. Basically, it was because she had done the work we teach in Reliable Revenue before she got sick. The course is four short videos that will give you an idea of what the program is like, and what you will learn. I want you to see what's possible for you, and this mini course will show what you'll need to do, not only to protect what you've built, but also how to grow your sales and be more profitable without spending a fortune on ads. I encourage you to get these free lessons when they launch on February 11th. I promise you, you'll learn strategies that will get you more sales, and make you a confident business owner.
"The Secret to Generating Reliable Revenue" is free for you, and will be delivered on Feb 11th Send me the free Course on Feb 11th -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 200. Avoid the spam folder. Do this today | 30 Jan 2024 | 00:27:04 | |
On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner. To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now.
Tune in and learn: ❓ What's changing and why ☑️ How to comply with the new requirements 🏆 Why making these changes will make your emails MORE deliverable to your subscibers
Failure to take these simple steps can really hurt your sales. So let's make sure your emails continue to reach your customers effectively, and we'll get through this together! Get the Video Tutorial and the checklist for free here: www.thesocialsalesgirls.com/stayoutofspam -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 199. 2024: See what we're doing to pile up wins this year | 23 Jan 2024 | 00:53:43 | |
Your most valuable resource is your time and attention. Use your time and attention wisely by: 2) Deciding what you will focus on, and doing that consistently until you are confident you've mastered it and made it a habit. 3) Give yourself permission to choose to "dive into new training" later, after you've created the time to give it the time and attention needed to to do it well. | |||
| 198. What happens when you put Marketing First | 16 Jan 2024 | 00:42:51 | |
Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit - it doesn't have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You'll see how it's not just possible, it can be transformative for your business. Tune in and learn: -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 197. 2024: How to reach your big Goals this year | 09 Jan 2024 | 00:39:23 | |
Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especially when it comes to hitting your sales goals.) We're taking you behind the scenes of our members-only 30 Day Growth Plan call, where we go in depth about exactly what it means to build a sales funnel and how to do it. Plus, we've got a special treat for you on our website – the exact tool we use to track and measure our numbers to reach our numbers each month.
In it you'll learn: 👀 The REAL reason you're not getting the sales you want 📊 How to harness your data (and stay healthy emotionally) 🎨 The art of aligning your focus with your objectives And more. Tune in and get ready to make 2024 the year you finally achieve your New Years resolutions!
RELATED LINKS: Join the Inner Circle: https://thesocialsalesgirls.com/inner-circle/ Melissa's Stress-Free Content Plan: https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/ How Many "Eyeballs" See Your Products: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 196. We can teach you how to sell anything online. Even if.... | 02 Jan 2024 | 00:28:32 | |
This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode. Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success. Here's the back story for this episode: It's so important we're offering it to non members for only $15. In Brand Video Bootcamp we'll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons. Here's a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp
It's important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100. And what you need to know is that all the things you may have been telling yourself about why you aren't getting the sales you want are just not true. I can teach you how to sell anything online, even if you have multiple barriers to getting sales. I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future. Hang on till the end, because I'll be back to share the catalyst - and give you your next step. -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 195. Here's what to do differently next year | 26 Dec 2023 | 00:21:29 | |
Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy.
We'll be letting you in on: 🎥 Why you NEED a video content strategy 🙃 How to embrace imperfection and watch engagement soar ⬆️ An innovative way to boost lead generation 📈The surprising metric you SHOULD be tracking (and probably aren't) And more. Tune in and learn how to freshen up your 2024 e-commerce marketing plan. Grab a pen – you won't want to miss these insights!
RELATED LINKS: Jane Hamill Podcast: https://podcasts.apple.com/us/podcast/jane-hamill-podcast/id1125412597 Sylvie Roy at https://eclairlips.com/ writes the most engaging emails -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 194. 6 actionable strategies that are working to get sales now | 19 Dec 2023 | 00:41:56 | |
2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you're in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals. In this episode I'm joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to delve into 6 strategies that are working NOW. Grab a pen, because these are strategies every store owner can use. Spend a little time with us, and we'll get you on track for more sales in 2024.
Related Links: Check out Sarah's Launch Your Box Podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast Build A Massive Audience With A Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ The Biggest Opportunity To Get More Sales: https://thesocialsalesgirls.com/the-biggest-opportunity-to-get-more-sales-episode-136/ The One Thing Even Smart Business Owners Continue To Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 193. The #1 Strategy to get more sales in 2024 | 12 Dec 2023 | 00:29:01 | |
Today on the podcast, I'm closing the loop on a strategy that we first introduced early this year. Here's the back story:
This is the #1 strategy that every store owner or sub box should use to grow your sales in 2024. We're going to help you start your year strong, by teaching you how to create a highly effective Brand Video for your business. Register here for Brand Video Bootcamp, January 8th - 12th, 2024: http://thesocialsalesgirls.com/brandvideobootcamp Mentioned/Related links -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 192. Are your Apps giving you an ROI, here's how to do a quick app audit | 05 Dec 2023 | 00:24:32 | |
Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don't have time to (or money) to explore them all. And the last thing you want to do is slow your site down with Apps that aren't worth the cost. In this episode, we'll show you how to do a quick ROI audit of your Apps, so you can start the year confident that you're investing in software that gives you a return.
-------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 290: Here's When You're Ready To Run Purchase Ads | 21 Oct 2025 | 00:31:26 | |
If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if you're not. You'll learn:
RELATED LINKS: The Powerful Work That Will Get You To Your Goals Behind the Scenes of a Six-Figure Sales Funnel Build A Massive Audience With A Brand Video How To Use Collaborations To Get Traffic and Sales Make your website a lead generating machine
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| 191. How Melissa reduced her cost of acquiring a customer by 44% | 28 Nov 2023 | 00:28:57 | |
In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to a shift in advertising focus. With a 44% reduction in acquisition costs, a 75% decrease in Facebook ad spend, and a remarkable 1,552% increase in audience, Melissa's success demonstrates tangible possibilities for all e-commerce entrepreneurs. Tune in for an exclusive behind-the-scenes look at her transformative process. Related Links: Check out Melissa's website www.bikepretty.com The Stress-Free Content Plan That Built a Huge Audience Do You Know What It Costs To Acquire A New Customer? The Powerful Work That Will Get You To Your Goals Become A Marketing-First Store Owner -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 190. The stress free content plan that built a huge audience | 21 Nov 2023 | 00:50:29 | |
In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing a shocking realization of high customer acquisition costs, Melissa set a daring goal to reduce marketing expenses from 30% to 10% of revenue. She shows us her formula for consistent social posting, tracking every marketing dollar, embracing our 30-Day Audience Booster, and seamlessly integrating product posts. The results? Melissa triumphs over marketing costs, achieving her goal and witnessing a surge in organic traffic. Listen in and learn:
Learn from Melissa's success and get serious about your organic strategy.
Related Links: Get Social Media made Easy Do You Even Know What It Costs To Get A New Customer? Skyrocket Your Store's Visibility Build a massive audience with a brand Video The TikTok Strategy That Exploded Sylvie's Sales -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 189. Make your business more valuable. You might not know these 5 money makers | 14 Nov 2023 | 00:52:17 | |
So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure? Join us on a journey into the world of e-commerce business selling with expert insights from Ethan Alexander at Quietlight. Here's what you'll discover:
Whether you're considering selling your business or just want to strengthen its foundation, these insights are invaluable. Tune in and unlock the secrets to making your e-commerce business a hot commodity, setting yourself up for success in the dynamic world of online entrepreneurship. Don't miss out on this opportunity to level up your e-commerce game! Related Links: How to calculate SDE and identify addbacks: https://quietlight.com/3-types-of-addbacks/ Overview of the entire selling process: https://quietlight.com/guide/process/ Testimonials from businesses Ethan has worked with: https://quietlight.com/advisors/ethan-alexander/#testimonials Want to Sell Your Business? Here's Where To Start: https://thesocialsalesgirls.com/want-to-sell-your-business-heres-where-to-start-episode-142/ How To Sell Your Business and Reach Big, Scary Goals: https://thesocialsalesgirls.com/how-to-sell-your-business-and-reach-big-scary-goals-episode-8/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 188. Gross Profit: Will you take charge and pay yourself more? | 07 Nov 2023 | 00:35:13 | |
In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?" In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity. Here's what you'll learn:
Tune in to gain practical insights, from crushing debt to simplifying your financial strategy. Supercharge your e-commerce business, make informed decisions, and give yourself the raise you deserve. Don't let financial uncertainty hold you back – listen in and transform your e-commerce venture into a profit-making powerhouse!
Related Links: Find Alison's website here: www.easeliving.com Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/ The Secret To Getting Paid: https://thesocialsalesgirls.com/the-secret-to-getting-paid/ How To Have a Business That Pays You Well: https://thesocialsalesgirls.com/how-to-have-a-business-that-pays-you-well-episode-2/ Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 187. Do you even know what it costs to get a new customer? | 31 Oct 2023 | 00:24:01 | |
Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren't making faster progress. The truth is, building a solid foundation for steady sales isn't exciting (or quick), but it's absolutely necessary. So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magic of Customer Acquisition Cost (CAC). We'll show you how to unravel its secrets and make it work for you. Discover the power of tracking the vital metrics that can genuinely transform your results and steer your focus in the right direction. And don't worry; it's not rocket science—it's all about taking intentional action and having a problem-solver mindset. Join us in our latest podcast episode, and you'll be one step closer to unleashing the cha-chings your e-commerce business deserves. Episode Website: https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187
Related Links: Get our free Downloadable Cost of Acquiring a Customer Workbook: https://thesocialsalesgirls.activehosted.com/f/91 Want More Sales? You Might Be Missing These 3 Things: https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/ The 10-Minute Checkup - A quick, 10-minute guide to understanding customer metrics and benchmarks: https://thesocialsalesgirls.com/a-10-minute-checkup-you-should-do-today-episode-157/ How to Have More Cash in Your Business: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 185. Struggling to sell your high priced products? You could be be missing one thing | 17 Oct 2023 | 00:31:58 | |
Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks. Tune in and learn:
Gain valuable insights to elevate your e-commerce strategy for higher conversion rates and profitability. Don't miss this episode—it's all about quality over quantity! Related Links: 3 Genius Strategies to Increase AOV: https://thesocialsalesgirls.com/3-genius-strategies-to-increase-your-aov-episode-72/ Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/ Forget Everything You Think You Know About Pricing, And Be Profitable: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/ 3 Reasons Why You Can't Ignore Google's Super Smart PMax Ads: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181 | |||
| 184. 6 steps you should take to get the results you want faster | 10 Oct 2023 | 00:45:23 | |
Why do some people make big progress fast while the rest of us take longer to find our path to success? When Chontelle Fossey joined the Inner Circle, I kept my eye on her. Chontelle owns The Lily Pot, a fast growing business in New Zealand where she sells and ships live house plants right from her home… that's right, live! Chontelle is the perfect example of what's possible when you focus on your goals, show up, and actually 'do the work' to make them happen. I first noticed Chontelle in our $15 Ads Made Easy week. Even though she worked in the opposite time zone, she was showing up and doing the work. I was intrigued because she was getting good results from her ad tests even though she was selling live plants to a tiny audience. When she joined the Inner Circle, I was watching. In her first 5 months of being a member of The Inner Circle, Chontelle had a total transformation of her business and has even been able to pay herself for 7 weeks in a row. Don't worry about taking notes, you can also read all about Chontelle's 6 steps to making big progress here: https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184 Chontelle's website: The Lily Pot -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 183. Frustrated by wasting time and money? A new approach for getting ROI | 03 Oct 2023 | 00:24:05 | |
Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey. Ciara advocates a broader approach to ROI. She encourages us to apply "ROI thinking" to every aspect of our business. Start with a budget check to assess costs' impact on your net profit, then set clear ROI expectations. Discover how to strategically make ROI thinking a cornerstone of your business strategy. Remember, "resources" don't just equal money; your time and effort are equally crucial. Transform your e-commerce success by embracing ROI thinking and making strategic choices. Before you swipe that credit card or commit to a new project/course/strategy, tune into this episode and unlock your business's full potential.
If you'd like to connect with Ciara and explore her expertise further, visit her website at https://www.ciarastokeland.com/
Related links: How To Get Control of Your Money https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/ A Profit First Expert Shares How To Manage Inventory https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/ Grow Up Your Business and Get More Profit https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 182. Do this now, and be confident that you are on the right track. | 26 Sep 2023 | 00:15:09 | |
Do this now, and be confident that you are on the right track. Many store owners often feel behind, and like they have no idea what's working in their business. This episode is for everyone who feels a little lost and wonders if they'll ever reach their goals.
Listen in as I share how you should use your ecommerce store's numbers to quickly and easily know exactly what your next steps should be. It's easier than you think! Get all the details here: https://thesocialsalesgirls.com/do-this-now-and-be-confident-that-you-are-on-the-right-track-episode-182
More Resources: Free resources on my website: https://thesocialsalesgirls.com/resource-library/ Learn how to use your Google Analytics data: https://thesocialsalesgirls.com/7-clicks-to-google-analytics Google Analytics report for those ready to focus on conversion: https://thesocialsalesgirls.com/secret-to-conversion-cheat-sheet/ Email marketing cheat sheet to get started now: https://thesocialsalesgirls.com/email-marketing-cheat-sheet Not sure what you should focus on next? Learn what stage you're in and next steps here: https://thesocialsalesgirls.com/growth-plan-action-checklist
*As of July 2023, Google Analytics is being replaced with GA4.* If you're not on GA4 yet, you need to be! This is how Google will track your metrics moving forward. We're still learning about everything GA4 has to offer. Learn more about GA4 here on the podcast. Inner Circle members get access to our Google ecommerce coach Leona. Leona keeps members updated on everything Google. Join the waitlist for the Inner Circle here, so you can get the latest information as soon as we have it: I want in! -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 181. 3 reasons why you can't ignore Google's super smart PMax ads | 19 Sep 2023 | 00:28:49 | |
Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn:
Listen in to hear the secrets of PMax, and find out how e-commerce store owners are achieving impressive results, all while keeping your budget in check. Don't miss out on this game-changing opportunity – your business deserves it! Episode website: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181 Related podcasts: Simple SEO You Can Do Today https://thesocialsalesgirls.com/simple-seo-you-can-do-today-episode-108/ Learn how to build an SEO Sales Funnel https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161/ A Powerful 10-Minute Keyword Research Strategy: -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 180. How to hire someone who creates better Social Media posts than you | 12 Sep 2023 | 00:32:25 | |
In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media. Listen in, and you'll learn:
Taking the steps to set your new hire up for success will allow your new hire to thrive and do their best work. You'll be able to get back hours every single week, stop stressing about what to post, and actually see the results of this work! Episode Website: https://thesocialsalesgirls.com/how-to-hire-someone-who-creates-better-social-media-posts-than-you-episode-180 Links mentioned in this episode: Purchase Social Media made Easy here: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 179. Want more sales? You might be missing these 3 things | 05 Sep 2023 | 00:27:09 | |
It's one thing to create a great-looking website and quite another to get consistent sales on that same site. Once your store goes live, there's no concise handbook, or step by step process to follow. You're looking up at the mountain; it's frighteningly high, and there's no clear path. Here's how to let 3 Key Metrics be your guide to scaling your ecommerce business. We're going to dive into Traffic, Conversion Rate, and Average Order Value. It might not be sexy or fun, but it's hard either. And that's great news for us mathematically-challenged folks or just already-overwhelmed folks! I promise you can do this and it WILL make a difference. Top 3 Tips For Increasing Your Conversion Rate. How To Get Traffic Without Spending A Fortune On Ads. The Fastest Way To Increase Your Average Order Value. -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 178. You should focus on this one thing for long term growth | 29 Aug 2023 | 00:48:00 | |
Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time. So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In this episode of the podcast, Tina is letting us in on her year of collaborations. In it you'll learn:
Listen in and get started with Tina's genius strategy here: https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/
Related links: "The One Thing: by Gary Keller The Best Strategy for Organic Growth https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/ Massive Growth Organically? Yes You Can https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/
-------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable, and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars, and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 177. Store Owners: get results from this powerful 10 minute keyword research | 22 Aug 2023 | 00:43:14 | |
Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy. You'll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy.
Here's why this episode is for you, EVEN if you don't "do" SEO.
Links mentioned in this episode: Ubersuggest: https://neilpatel.com/ubersuggest/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp Google keyword Planner: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/ | |||
| 176. Don't risk making this mistake. Behind the scenes of a 6 figure Sales Funnel. | 15 Aug 2023 | 00:50:29 | |
Have you built your Sales Funnel yet? If not, today I'm sharing a story that will make you realize that you shouldn't put it off any longer.
Renee's sales had been down over the past 2 years, and she was frustrated. This is a great opportunity to see the real numbers behind the scenes of a successful six figure store. I'm so grateful for Renee's generosity. Her share will help a lot of store owners! https://www.bonjoro.com/integration/shopify https://parenttheirpassion.com/ Podcast episode 147: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/ Podcast episode 153: Podcast episode 160: -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 175. How many "eyeballs" see your products. get past this Roadblock to success | 08 Aug 2023 | 00:33:43 | |
In this episode, Susan shares why it's crucial for every store owner to focus on making their products visible to a large audience of people every month. Once you start building your audience, you can turn your attention to building a Sales Funnel that is unique to your store. Each month, you can measure the number of people in your sales funnel from the audience all the way down to the point where people become buyers. Implement this strategy, you'll be able to understand why you're not reaching your sales goals, and even make a plan for steady, sustainable sales growth. Links mentioned in this episode: Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout The "AHA" moment that took me 5 years to share: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/ Episode site: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 174. The one thing even smart Business owners continue to get wrong | 01 Aug 2023 | 00:18:14 | |
A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was listening to these smart, successful store owners tell me what's going on in their business now, and what they'd like to accomplish this year, a lightbulb went off, and I thought, "oh my gosh, I remember doing this". When it happened, I knew I had to share it, because it's something that we all get wrong. It keeps us stuck. Your time is your most valuable asset, and it's critical that you spend it on the right work. It's easy to get caught up in the busyness of your business. Listen in and hear my simple process that will stop the spinning, and give you clarity on where to focus your time and energy. Head over to the Episode Website (link below) to get the instructions. Links mentioned in this episode: Episode Website: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174 Link to Mastermind Page: https://thesocialsalesgirls.com/mastermind-accelerator/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 173. Use this framework and kiss social media stress goodbye forever | 25 Jul 2023 | 00:44:58 | |
Is keeping up with Social Media a constant source of stress for you?
What if you had a plan that allowed you to have one meeting a month (with yourself or an assistant) where you decide what you're featuring each week, and you could walk away with 4 weeks worth of posts and videos that are aligned with the promotions you have planned for email.
Today, I'll show you how to make Social Media Easy AND how to do it in a way that has a measurable impact on your sales. What your Social Media Goal should be, and how to tell if it's working A simple tweak you can make that will have a big impact on your results A framework that will make creating your content so easy that you can actually hand it off to a helper
Mariposa Skies on Instagram: https://www.instagram.com/mariposaskies/
-------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 172. Abandoned Carts: 3 steps to make more money on autopilot | 18 Jul 2023 | 00:25:46 | |
Are you leaving money on the table? In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard about Abandoned Cart emails. As a Coach and service provider in the Inner Circle, Claudia knows that most store owners are leaving money on the table by not taking the time to "supersize" their abandoned cart email flows. In this episode, Claudia shares:
Listen in as we share a surprising fact, and 6 tips that you can implement and start making more money today.
Links mentioned in this episode: Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard Website for episode: https://thesocialsalesgirls.com/abandoned-carts-3-steps-to-make-more-money-on-autopilot-episode-172/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 288: Here's How These Store Owners Are Growing Their Sales | 07 Oct 2025 | 00:18:40 | |
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck? The answer? It's not more work. It's better focus. In this episode, you'll learn: ✔️ Why strategic planning (not just tactics) is the difference-maker
RELATED LINKS: Growth Strategies from my Mastermind (Part 1) https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-1-episode-151/
Growth Strategies from my Mastermind (Part 2) https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-2-episode-152/
Golden Advice from a Multi-6 Figure Maker https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/
Jen's Coaching call: The plan for $20K months https://thesocialsalesgirls.com/jens-coaching-call-the-plan-for-20k-months-episode-264/
How Natalie Built Her Multi-7 Figure Shop https://thesocialsalesgirls.com/how-natalie-built-her-multi-7-figure-shop-episode-272/
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| 171. One sneaky little mistake can be a conversion killer | 11 Jul 2023 | 00:12:28 | |
This little Mistake is a Conversion Killer If you're a store owner using Shopify, this is for you. Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing expert, Claudia Howard. Claudia was sharing some abandoned cart strategies to make more money, and she said something that stopped me in my tracks. Listen in to hear about this sneaky little conversion killer, and then go check your shop's settings.
Website link: https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 170. GA4: 5 knowledge bombs that will calm your nerves as you make the transition | 04 Jul 2023 | 00:20:27 | |
Are you ready for GA4? Next month Universal Analytics will stop collecting data, and like it or not, we'll all have to learn how to gather and analyze our data from GA4. I asked our Google Coach, Leona Griffin to join me on the podcast today and give you some tips on what to expect when you start working with GA4. Listen in as Leona shares the top 6 things you need to know about GA4.
GA4 TuneUp Package: https://www.sassycheetah.com/g4-tuneup Link to website: https://thesocialsalesgirls.com/ga4-5-knowledge-bombs-that-will-calm-your-nerves-as-you-make-the-transition-episode-170 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now | |||
| 169. A Lesson on figuring out what your Business needs now | 27 Jun 2023 | 00:32:16 | |
In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities. Kelli has a "to do" list as long as her arm. She's feeling like all the tasks on her list are important, and she's completely overwhelmed when she tries to decide where to invest her time. Susan walks Kelli through her process to identify priorities and feel confident that she's on the right track. Listen for:
Use this simple process every time you feel "decision overwhelm", and reach your goals faster. Here's the process that I use to find the time to get big things done:
-------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 168. Slash your "To Do List" and get better results | 20 Jun 2023 | 00:23:32 | |
Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I'm sharing a process for slashing the items on your "To Do List" without creating even more stress about all the things you're not doing.
Episode website: Links mentioned in this episode: -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 167. Pricing to maximize profit | 13 Jun 2023 | 00:24:36 | |
In this episode, Susan shares a pricing strategy that most store owners don't use. Once you understand how it works, and start implementing it in your store, you'll have the potential to be much more profitable. Most importantly, you'll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.
You'll learn:
Listen in as Susan shares this pricing strategy, and explains how you can use it effectively in your business. Episode page: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167 Links: Podcast Episode 43: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 166. A Lesson on fixing your cash flow | 06 Jun 2023 | 00:51:22 | |
Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don't understand why they are chronically short of cash in their businesses. After the episode was released several store owners reached out to me to share their struggles with cash flow. Some were looking for advice, but many just wanted to express their thanks for normalizing a topic that is embarrassing and often creates feelings of failure. Karen Steuer is a long time client, and owner of Tangled Roots Herbal, a multi six figure business that includes a brick and mortar location and an ecommerce shop. Karen has been struggling with cash flow for some time, and needs some advice. She's at the point where she's exhausted by the stress, and wants to solve her cash flow problem this year, even if it means that she needs to make some hard decisions. I asked Karen if she'd be willing to jump on a call with me so I could have a look at her current situation and give her some recommendations about how she can create a plan to move forward with more cash in her business. Karen has generously allowed me to share our conversation. We agree that any store owner can follow the process we used to check the financial health of their business. Listen in to learn:
Plus, the steps Karen needs to take before she can be cash flow positive. Episode website: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/ Links mentioned in this episode: https://thesocialsalesgirls.com/youre-probably-wasting-money-on-this-episode-134/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
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| 165. How to scale your sales | 30 May 2023 | 00:34:19 | |
Almost every one of us thinks about how to grow our sales every day. But did you know that it's possible to reach your "successful" sales goal and actually have even less cash on hand than when your big goal was just a dream? Today on the podcast, I'm sharing why I think you should create a plan to scale your sales. In this episode, you'll see: Why scaling your sales is the most profitable way to reach your big goals.
I'll also give you some offer strategies that you can use to scale, and for inspiration, I'll share some examples of stores that have offers that scale well! If you enjoyed this episode, you'll want to listen to Episodes 69, 111, and 112 to hear how some super smart clients created their scaling offer. https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/ Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable, and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. | |||
| 164. How to have more cash in your Business | 23 May 2023 | 00:29:18 | |
It's the embarrassing little secret that ecommerce store owners don't like to talk about. It's important that we talk about it, because for most of us, It's embarrassing, and it affects how we run the business. Running your business when cash is tight is like trying to run your business wearing handcuffs. It often leads to making poor decisions made out of a desire for a quick fix. Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ | |||
| 163. Get Sales Now | 16 May 2023 | 00:33:01 | |
Today I'm chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the "Get Sales Now" unit inside of the Inner Circle Classroom. Last month Sylvie used the "Mystery Box" event (formerly called "ninja event). Her goal was to make some sales and get rid of some labels for products that she had discontinued. You'll love hearing how Sylvie used this event and ultimately had her highest sales day ever. In fact, her revenue for this event was more than last year's entire Black Friday weekend revenue. It's a great story in itself, but the real story is about transformation. When you hear what's happened in Sylvie's business since January 2020, you'll get clarity about managing your expectations for today's results while being able to see what's possible for you in the future. The real lesson is in understanding your sales potential if you stay consistent and focused on a few marketing activities instead of jumping from "idea" to "idea".
When you listen, you'll learn:
You can visit Eclair Lips here: https://eclairlips.com/ | |||
| 162. Build a massive Audience with a Brand video | 09 May 2023 | 00:23:58 | |
Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals. It's not uncommon for higher volume stores to reach millions of people every month. Even when you're a new-ish Ecommerce store owner, you'll need to make yourself visible to 100,000 - 200,000 people every month in order to create awareness for your products. It might seem daunting, but the truth is it's not that hard, or expensive. Brand Videos are one of the fastest ways to build your product awareness, get more traffic to your site, and make your business visible and memorable. You might be thinking that Brand Videos are only for "big" businesses, and that you need a high production value, big budget video, but I know that's not the case. Every Ecommerce store owner should have a Brand Video. When you have a Brand Video, you'll be able to use it to: Listen in as our Inner Circle Traffic Coach, Cathy Hayhurst shares a simple way to create your Brand Video then use it to build a massive audience. Grab a pen, take some notes, and before you know it, your store will be visible, and your audience will be full of people who have a genuine interest in your products. | |||
| 287. Do this when your sales are down | 30 Sep 2025 | 00:36:41 | |
It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of your slump, and avoid this happening again. You'll Learn:
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| 161. How to build an SEO Funnel | 02 May 2023 | 00:25:29 | |
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/ Read the transcript of this episode here: https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161 | |||
| 160. Become a Marketing First store owner | 25 Apr 2023 | 00:53:42 | |
This episode is full of "aha" moments. One of the most powerful things you can do for your business is to become what I call a "Marketing First" Store Owner. Melissa shared her Sales Funnel numbers for the last 30 days, and when I saw what she was doing, my jaw dropped. We talked about what she did to grow her audience and traffic massively since she's been using the Sales Funnel, and then we talked about what her strategy should be to maintain these numbers. We wrapped up with 1-3 action steps that Melissa can take right now! The Sales Funnel framework works beautifully for store owners at all stages of business I love it because it makes it easy to develop an effective action plan for each month. You know exactly what your business needs NOW, and once you know, it's easy to become a Marketing First store owner.
PS: I'll help you build your own Sales Funnel for your store live on Zoom. Register for your spot now. It's only $10, and it will change how you think about Marketing. | |||
| 159. The powerful work that will get you to your goals | 18 Apr 2023 | 00:21:24 | |
What can I work on that will really move the needle in my business. What's the work that will get me closer to my goals, keep me on track, and lead to long term success? This is the question that swirls around in almost every store owner's head - all the time. For years we've been giving our Inner Circle Members the exact work they must do in order to get sales. More often than not, their progress comes in baby steps, and sometimes that's really hard to see. That's when many people start to wonder if all their effort is having any impact on their results. And they shift gears or stop altogether. It's a problem This year, we developed new training that solves that problem. We're teaching our Members how to build a Sales Funnel for their shops.
You are actually able to see what your business needs each month. You'll do the work, and you'll be able to physically see the impact of your work when you build your Sales Funnel next month. Building their own Sales Funnel, and being able to see the big picture has had a massive impact for our Members. They're focused. And they're making more progress than ever before. This training is so important that I knew we must share it with you. Join us next month for a live, hands-on workshop. We'll guide you through the process as you build your Sales Funnel.
You can register here. The cost is $10. Join us live, and come ready to work.
Link to register: https://classroom.thesocialsalesgirls.com/build-your-sales-funnel-workshop | |||
| 158. How to get control of your $ | 11 Apr 2023 | 00:22:06 | |
Today I'm talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow. I am a big fan of Ciara's because she's a long time Retailer turned Profit First Expert. That's important, because she understands inventory based businesses, and how common it is for us to struggle with cash flow because we are continually buying inventory or raw materials. We've both seen too many smart store owners be stressed to max from continually juggling their cash. Even though it might feel like you're failing, or "not good" at the money part, the truth is that managing your cash flow and profit is just a problem to solve. And it is solve-able. Listen in as Ciara and I talk about the strategies she teaches in her new book, Inventory Genius. It might be the most valuable 20 minutes you spend this month.
Get your copy of Inventory Genius here: https://www.ciarastockeland.com/a/2147532113/2cz2f3cA Get the Inventory Genius course here: https://www.ciarastockeland.com/a/2147521502/2cz2f3cA | |||
| 157. A 10 minute checkup you should do today | 04 Apr 2023 | 00:14:13 | |
Did you know that your Returning Customer rate is like a thermometer for your business?
On last week's episode of the podcast, I shared that by focusing on your Returning Visitor metric, you can significantly increase your conversion rate. If you haven't listened - you'll want to go back and listen to episode 156
This week, I'm sharing how you can use your Returning Customer rate to understand what you need to focus on in order to grow your sales in a significant way.
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| 156. A 10 minute tip you don't want to miss | 28 Mar 2023 | 00:13:39 | |
This week I'm sharing a little tip that will help you see what you have to do at a glance. There's some confusion for many store owners around these two metrics. We were talking about how to make a solid plan to grow your business, and I've realized that I need to clear it up. This is helpful for every store owner - if you're just starting, or if you've been growing your business for a while. Here's why this is important to you: THE other is like a thermometer for your business - it helps you evaluate the health of your business, and when you understand this, you'll use it to determine what your business needs How to find your Returning Visitor % in Universal Analytics Next week - we'll talk about Returning Customers - and how you can use your metric as a thermometer to take the temperature of your business.
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