Explore every episode of the podcast The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Meta ad performance fell off a cliff this month, and the bad days started earlier than most advertisers noticed. August 21st. Then the 26th through the 28th. Then September 1st, when Meta itself reported high disruptions with revenue reporting. By September 8th, almost everyone running Meta ads was feeling it.

In this episode, Josh sits down with Robert Reyes, our Director of Coaching and Community, who works with several hundred ecommerce clients, to break down what actually happened and the five things you can control the next time Meta goes sideways.

Inside this episode:

• The two windows every single year when Meta goes heavy on product development and performance gets shaky (and why a bloody September is actually better news than a bloody November)
• The panic cycle almost every advertiser runs: Reddit, mass shutoffs, a wrecked ad account, regret (and why trying to time a Meta recovery is exactly like trying to time the stock market)
• Why launching ads every week stays non-negotiable no matter how bad the numbers look, plus the 50/50 split between iterating on a proven angle and testing something totally new
• Ad spend percentage as your true north metric, the 15–35% range we work inside, and the exact point where we start pulling back instead of killing
• How to offset ad costs with non ad spend activity: email flows, SMS, pop-ups that should be converting 8–10% of your site traffic, and the 72-hour promo sprint when you need an immediate cash injection
• The segmentation move that gets you to seven emails a week without writing seven emails
• The optimization rule that keeps you from killing your best creative during a bad stretch (hint: the last seven days of data might be worth nothing)
• "Bricks in the castle," the build-mode concept for every hour you're not spending panicking, including the AI agent Josh watched schedule a full client email inside GoHighLevel from one voice command

This isn't a "Meta is broken forever" episode. Meta will do this again, roughly twice a year, pretty predictably.

The difference between brands that come out of it scaling into Q4 and brands that spend October digging out of a hole is entirely what they do during the two weeks it lasts.

🎯 Did Meta have a bad day? Find out: https://ecommercealley.com/bad 

⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Most ecommerce brands kill their website popup to protect margin, and they end up paying more to acquire every customer. On $10,000 in ad spend, a 15% welcome offer moves CPA from $33.33 down to $25 on day one, then down to $17.24 once the email list does its job.

Josh walks through every scenario with the numbers on screen.

Inside this episode:

• The World War II bomber study that explains why "people buy from me without a discount" is the wrong conclusion to draw about your own store
• The full $10,000 ad spend breakdown: 3% vs 4% conversion rate, $33.33 vs $25 CPA, and why a lower AOV still collected $2,600 more
• Why 15% off outperforms the 10% everybody else runs, plus the 8 to 10% opt-in benchmark and what it means if you are above it
• The trail effect, and what the 600 people who opted in but did not buy on day one are actually worth over the next 90 days
• The repeat purchase rule of thumb we use (40% place a second order, then cut it in half every order after) and the $104 lifetime value it adds up to
• Five popup types mapped to customer lifecycle stage, starting with the reminder popup for subscribers who never used their code
• The one-time buyer popup, and the loyalty and subscription popup for anyone who has already bought twice
• Three ways to capture emails without discounting, including the play a luxury brand can run without touching price
• The change to make to your welcome offer before Black Friday Cyber Monday so your offers stop stacking

The real question is not whether to run a popup. It is what the offer costs you today, what the list is worth in 90 days, and whether you have any way to follow up with the people who showed up and walked.

💬 DM Josh on Instagram @joshcoffy and let him know your take. 

⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

We know ecommerce brands doing $200,000 a month on Meta ads with a negative 5% profit margin, losing $10,000 to $20,000 every single month. They got past $100K without fixing five things first, so now they're starting over at the foundations.

In this episode, Josh and Dylan get into the five things you have to fix while you're still in the $30K trench, drawn from six years of coaching and more than 700 ecommerce businesses.

Inside this episode:

• The five economics Josh treats as non-negotiables (gross profit margin, AOV, break even ROAS, ad spend percentage, net profit margin) and the ranges he calls healthy vs. excellent
• Why under 50% gross profit margin almost never scales, and the one kind of business that gets away with it
• The one-line math for your break even ROAS (and why a 30% margin has you chasing a 3.33 that no account holds at scale)
• The median AOV, CPA, and cost per click across high-spend brands inside Breezeway, and why a $23 CPA can sit right next to a 1.4 ROAS
• The welcome offer pop-up conversion rate to hit, what it says about your offer if you're under it, and why being over it is also a problem
• The five email flows to build out of the gate, and why getting email to 20 to 30% of revenue works like a raise on your Meta performance without touching your ads
• The cash management system that explains why the profit on your P&L never matches your bank balance, plus Josh's rules on which debt is worth taking and which one buries brands
• Why scaling while you're sitting at your break even number is the fastest way to run a bigger business for free

If you're at 30K a month and the plan for the next level is just more ad spend, listen to this one first. Growth on a hot ad account feels incredible right up until you open the bank account.

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

One of our clients was doing $20,000 to $30,000 a month on Meta ads, spending a few hundred dollars a day. She found a pocket that was working in Q4, pushed her spend to $2,000 a day, and closed that month north of $200,000. That was one bet.

In this episode, Josh and Dylan break down why most ecommerce founders stay stuck at the same revenue for years, and why the answer is almost never one more small optimization.

Inside this episode:

• The treadmill problem: why turning up the speed feels like growth while the business stays in the exact same spot
• The 90-degree walking test that exposes how far ahead you're actually looking (and why your brain keeps dragging you back down to 45)
• Why the bets that got you here are the same bets keeping you stuck here
• The "failure engine," a system that lets you fail over and over without ever putting the business at risk
• The motto behind every test we run: test fast, assume failure, exploit success
• How Johnny Cox launched an entirely new brand in under two weeks and took it from zero to $100,000 a month in three months, all while running his seven-figure business
• The $20 CPA ceiling nobody talks about, and what it actually means if you're sitting at $25 to $30 right now
• Reversible vs. irreversible decisions, and the hiring bet we made that we could not undo

Bigger bets do not have to mean bigger risk. The founders who break out are the ones who learned to tell the difference, and most people listening to this are playing far safer than they think.

Referenced in this episode: our deep dive with Johnny Cox of Gold Spartan and Cross & Helm, and our recent episode on the Theory of Constraints.

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. And leave a comment on YouTube or Spotify with the one area of your business where you know you've been playing it too small.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

A client was paying $3 to $6 per click on their Meta ads with a 0.98 ROAS. Two weeks after changing how they prompt AI for ad creative, they're at a $1.05 cost per click and a 2.08 ROAS, with a break-even of 1.69. Same product, same team, completely different creative process.

In this episode, Josh and Dylan break down the exact AI creative workflow Dylan built with that client in person at our mastermind, and why most AI-generated ads come out looking like everybody else's.

Inside this episode:

• The "blah blah blah prompt" that starts the whole process (and why Dylan kept telling the client "more, give me more" until it felt asinine)
• Why AI is trained on generics, and how doing 10% more thinking than everyone else gets you 100% better output
• The 34 inputs that went into one prompt: 10 pieces of deep product info, 10 reasons people buy, and 14 situations they'd use it in
• Why you should have Claude write the ChatGPT prompt instead of writing it yourself
• The ad education section almost every prompt is missing (Claude is not a Meta ads expert, and if you listen to this show you already know more than it does)
• How to use Atria to pull visual diversity from brands in industries nothing like yours, plus the exact brands Dylan starts with
• Why Dylan generated nine creatives for this client and only ran six
• The one line to add at the end of every prompt that changes what the AI gives back
• The ethical dilemma of AI creative, and how to run this process even if you never publish an AI-generated image

This isn't a shortcut for skipping the work. It's the opposite. The brands pulling 2 to 3 times the creative volume and performance out of AI are the ones doing more thinking up front, not less. If your ChatGPT creatives have been coming back flat, this is the missing step.

🎯 Atria is our number one tool for creative inspiration and the exact platform Dylan used in this episode: https://ecommercealley.com/atria 

⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

The Theory of Constraints is the framework Josh uses to answer the question every ecommerce founder asks, which is what do I actually work on next.

In this episode, Josh and Dylan walk through Josh's five-step version of the framework built specifically for ecommerce, including the four constraint areas he uses on coaching calls to find the real bottleneck instead of the obvious one.

Inside this episode:

• The step that has to happen before you identify your constraint (skip it and you'll spend a month solving the wrong problem)
• The four constraint areas in every ecommerce business, acquisition, fulfillment, product dev, and ops, plus the exact symptoms that tell you which one you're sitting in
• Why all roads lead back to acquisition, and what breaks underneath you every time you crank ad spend
• The client who was certain her constraint was Meta ads performance, until Josh walked the process and found the real one hiding behind a $50,000 inventory order
• Why conversion rate optimization is almost never the answer (Josh can't name three coaching calls in the last six months where it was)
• The brand spending $2,300 a day on ads while launching five creatives a week, and the number Josh told them to hit instead
• The difference between optimizing existing resources and allocating new ones, and the one rule you can't break when you free up time to work on a constraint
• The activity Josh gives most founders permission to stop doing this week, plus why "I don't have time for this" is already a diagnosis

Josh draws the entire framework out on his iPad while he teaches it, so the YouTube version is worth watching if you want the visual. And if you've ever ended a quarter busy, drained, and no further ahead than you started, you probably weren't lazy. You were working on the wrong constraint.

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

We coach over 200 ecommerce brands on Meta ads and watch more than $5 million a month in ad spend run through Breezeway, and the campaign structure behind almost all of it is simple enough to draw on one page. Most people are failing at Meta because they built something far more complicated than it needed to be.

🚀 Sick of fighting Meta Ads Manager every time you launch? Try Breezeway free for 10 days: https://breezeway.co

In this episode, Josh and Dylan break down the exact three-tier Meta ads campaign structure from our ecommerce Meta ads playbook, plus the weekly rhythm that makes it actually work.

Inside this episode:

• The three ad spend tiers that decide your structure (under $300 a day, $300 to $2,000 a day, and $2,000+ a day) and why tier three is just tier one with more stacked on top
• Why one campaign and one product beats 50 campaigns, even for accounts spending thousands per day
• The "batch" ad set method and the ad testing ladder we climb through angles, hooks, styles, and formats
• The minimum creative volume you need at each spend level, pulled from the 70,000 Meta ads we analyzed inside Breezeway
• The two calendar blocks that run the entire system (four hours to analyze and create, two hours to launch and optimize) and exactly which days to put them on
• The specific reason we launch ads on Thursday instead of Monday, and what the Shopify conversion data says about it
• Why we only optimize once per week and refuse to touch the account over the weekend
• Which Meta Ads Manager AI enhancements we turn off, and the small handful worth leaving on
• What happened to the client who scaled for five weeks straight without launching a single new ad set

Campaign structure is maybe 5 to 10% of your success on Meta. The other 90% is the sub-skills you build inside it: analyzing, creating, launching, and optimizing.

Run this for 52 straight weeks and it would be bizarre if you didn't unlock something that changes your business.

Mentioned in this episode: episode 252 on the FOCUS framework and the ad testing ladder, and episode 253 where Cliff Brown broke down what we found after analyzing 70,000 Meta ads.

⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

One of these Meta ad styles is ranked number 8 out of 5,700 active ads for a single brand. Another one hit number 2 out of 200 for a cleaning company. Same small handful of formats, completely unrelated niches, all pulling the top 1% of impressions.

In this episode, Josh and Dylan pull up live ad accounts inside Atria and walk through the Meta ad creative styles working right now across protein, mushroom coffee, baby pajamas, and commercial cleaning. They promised three. They ended up giving five.

Inside this episode:

• Why statics are outperforming video for most clients right now, and why coming back to statics from video actually makes your statics better
• The context callout style: naming your ICP or their exact situation inside the creative (the $20k–$60k/mo line, the 2 a.m. diaper change, the homeschool families, the professional cleaners)
• The two Huel ads that have been running 107 and 180 days on the same angle, and how the creative diversity between them is the real lesson
• Symptom storytelling, and how one AI-scripted video turns into a dozen statics you can launch this week without filming anything
• Full funnel creative: ICP callout, objection handling, education, and offer stacked into a single ad, and the reason it goes so wide
• The apology statement ad, and why "we're so sorry" is one of the easiest formats to build in an afternoon
• The FIRED angle that reads like a grocery store tabloid, and why that is exactly why people stop and read it
• Why Meta's old 20% text rule is dead, and how text-heavy statics now feed the algorithm better context than clean design does
• The one AI ad tactic Josh thinks crosses an ethical line, even though he admits it works

Styles like these have a shelf life. Once everyone catches on, they stop pulling, so the brands that test them first are the ones that get paid for them. Pick one, build five versions, and get them live this week.

Join us live in person at our conference in Orlando, FL - Acquire 2026

⭐ Loved this episode? Drop us a rating on Apple or Spotify because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. And if you're watching on YouTube, give it a thumbs up and tell us in the comments which of these five ad styles you're testing first.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Johnny Cox launched a brand new ecommerce brand and hit $70,000 in its first full month on Meta ads, and he validated the whole idea with a $2,000 test before the product physically existed. On top of that, his first brand, Gold Spartan, climbed from $840,000 to $2.3 million in a single year, with $3–4 million on track for this one.

In this episode, Josh sits down with MPM client Johnny Cox, founder of Gold Spartan and Cross & Helm, to break down the exact pre-launch playbook he used to build demand, validate the product, and sell it out before making a single unit.

Inside this episode:

• The $2,000 Meta ads test that pulled in around 2,000 leads at under $1 each, and how he knew the product would sell before he ever made one
• Why "seasoning your pixel" is a myth, and what actually makes a cold pixel convert from day one
• The 3-day "Founders Edition" presale that did $12,000 before anything shipped (planned with Alex Hormozi's offer framework)
• How he used AI to design the pendant, generate photorealistic mockups, and build the entire offer stack
• The website "sleeper" most stores skip: pop-ups, A/B tested offers, a slide-out cart, and the free-pendant hook that pushed AOV to around $200
• The Klaviyo email flows quietly turning non-buyers into repeat customers
• Why Cross & Helm sells "a reminder, not jewelry," and how selling identity instead of product changes everything
• The messaging shift that made his second brand easier to scale than his first, and why product choice matters more than most founders admit

If you've been grinding for years and you're stuck at $20K–$30K a month, this is the episode that shows why someone can walk in and hit six figures in 60 days. It's not luck, it's a stack of skills you can copy.

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

One of our ecommerce clients climbed from $60k a month to over $300,000 a month in about a year and a half. Then the last three months turned into a slide, with revenue dropping while everything in her personal life hit at the same time. So what do you actually do when it feels like your business is crashing and burning?

In this episode, Josh sits down with Robert Reyes, TEA's director of coaching and community, and walks through the 3-step framework for making good decisions when nothing is going your way.

Inside this episode:

• Why "crashing and burning" is almost never sudden (it's gradual, then sudden, and in business it's usually self-induced)
• Kaizen, and how small incremental moves compound in both directions (the bad direction is the one you don't notice until the pain peaks)
• Fight, flight, or flock: the third stress response most founders have never heard of
• Robert's story of moving across the country at 19 to build his dad's dream restaurant, and the strawberry chicken salad argument that ended it
• The one question to ask before any big decision (it separates the moves you can undo from the ones you can't)
• Why permission-based questions are really a confidence problem, and the decision loop that fixes it
• The coffee bean mindset for facing adversity without crumbling or hardening

Adversity in business isn't a matter of if. It's a matter of when. This is the episode to keep in your back pocket for the day it all hits at once.

⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

📲 Want to go deeper? Shoot Josh a DM on Instagram @joshcoffy with your biggest takeaway and he'll follow you back.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

🚀 Try Breezeway free and see these benchmarks for yourself: https://breezeway.co 

The average Meta ad gets just 8 days of spend before it dies, and only 5% of your ads will ever carry 80 to 85% of your total budget. Those numbers come from an analysis of nearly 70,000 ads inside Breezeway, and they change the way most ecommerce brands should think about ad volume.

In this episode, Josh sits down with Cliff Brown, co-founder of Breezeway and the data brain behind the tool, for his first-ever podcast appearance. They dig into real scatter plot data from over 100 successful Shopify brands to answer one of the most common Meta ads questions: how many ads should I actually be launching per week?

Inside this episode:

• The 8-day shelf life of a typical Meta ad and why a weekly launch cadence is non-negotiable for DTC brands
• A spend-to-volume benchmark pulled from 100+ companies (the number of ads you need at $300/day, $1,000/day, $2,000/day, and $5,000/day will surprise you)
• The simple formula that ties weekly ad spend to a target number of new ads (and the minimum floor that applies no matter how small your budget)
• What Meta's Andromeda system actually does with your creative, explained through a toddler-learning-to-recognize-dogs analogy that finally makes embeddings click
• Why Meta literally cannot tell you what "creative diversity" means, and what that means for your testing strategy
• The real-world test where 10 identical images with different headlines got $0 of spend on 9 out of 10 ads, proving that visual diversity is what Meta's algorithm cares about
• A debunk of the popular "sequence learning" interpretation (it's not about Meta building a funnel for you, and Cliff's AI team explains what the paper actually says)
• How calling out specific verticals in ad creative cut CPA nearly in half for four straight weeks

If you've been launching ads on feel and wondering why you're stuck at the same spend ceiling, this is the episode that gives you the data to match your volume to your ambition.

⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

The number one question we get from ecommerce founders running Meta ads is the same every single day: what do I test next? After 15 to 20 hours of think time, thousands of optimization sessions, and hundreds of ad accounts, Josh built one framework that answers it for good. It's called the Ad Testing Ladder.

In this audio-exclusive episode, Josh walks through the exact four-level system he uses to know what Meta ad to build next, climbing from the cheapest variable to the most expensive so every batch you launch drives the creative diversity Meta rewards.

Inside this episode:

• The four rungs of the Ad Testing Ladder and why you should never skip one before you've exhausted the rung you're standing on
• Level 1, angles: the core argument your ad actually makes, and the simple rule for telling whether you have a real angle or just a hook in disguise
• The FOCUS framework our head coach built for generating unlimited angles from your ideal customer (five lenses that turn one product into infinite ad ideas)
• The 4 types of hooks every founder should know, including the two you can use in images and the two you can only pull off in video
• Level 3, styles: founder story, unboxing, before and after, advertorial, and how to source the right one in minutes using the Meta Ads Library or Atria
• Why Josh tells every client to start with image ads instead of video, and the one kind of brand where images are 70% of everything that works
• The exact weekly testing cadence we teach: how many ads, what kind of campaign, every single week no matter what
• How one subscription box client climbed from 700 subscribers to over 1,850 while raising prices 30% and scaling from $150 a day to over $1,000 a day profitably

This is the same framework hundreds of our clients are about to get in a massive system rollout, complete with examples, visuals, and how-tos. If you've ever stared at your ad account wondering what to build next, this is the episode that makes the answer obvious.

🚀 Want to see what this looks like applied to your business, with our team, our trainings, and the systems we use to scale ecommerce brands? Go to the Work With Us page: https://ecommercealley.com/work-with-us ⭐ Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

ChatGPT, Claude, and Gemini all cost about $20 a month, but they are not built for the same jobs, and being loyal to just one of them is quietly costing you money. We pay for all three, and each one has a completely different role inside our business.

In this episode, Josh and Dylan break down exactly what each AI model is actually best at, how they use all three together every day, and which one deserves to be your business workhorse.

Inside this episode:

• The marble race theory of AI: why the leader keeps changing and why model loyalty is a costly mistake
• What ChatGPT is genuinely the best in the world at right now (and the brainstorm-then-handoff workflow we run between it and Claude)
• Why we still call Claude "the business AI" for content, automations, skills, and interactive dashboards
• How Isaac, our client experience director, used Claude Code to build in one single day what would have cost $25,000 in dev work
• Claude Fable 5 writing four emails in Josh's exact brand voice with zero edits (and why it costs $7.70 per million tokens, the most expensive model in the world)
• The nerd stats: the fastest model responds in 0.66 seconds, the slowest takes nearly two minutes, and the smartest two models by a long shot
• The one thing Gemini does that ChatGPT and Claude literally cannot (upload up to 2GB of video and have it analyzed), and why we call it the Peggy of the AI race
• The expensive mistake ecom brands keep making by letting AI make decisions on their Meta ads (we covered the full story in episode 247)

It's not about which AI is the best. It's about knowing which AI is best for the job in front of you, and for about $60 a month you get three specialists that would cost a fortune to hire.

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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We went all-in on AI as a company, pulling our entire team off work every single Friday for six weeks, and it cost us thousands of dollars and a completely flat revenue month to pull off. That same experiment is now saving us well over six figures a year in automations alone.

In this episode, Josh and Dylan break down exactly what happened during "AI Fridays," what blew their own minds, what it cost, and the four lessons every founder needs before throwing their own team into the deep end with AI.

Inside this episode:

• The four levels of AI users, from "I just chat with it" to running parallel agents (and how to climb fast)
• Why the entire team abandoned ChatGPT for Claude, and what actually makes one AI "built for business"
• The live dashboard Dylan built in Claude to track the exact dollars and hours the team saved every single week
• How non-technical team members built customer support bots, client health scoring tools, and full landing pages with zero coding background
• The AI sales coach that grades every call straight from a Fireflies recording, plus a P&L tool that flags your weakest Klaviyo flows against industry benchmarks
• The personal app Josh built for his wife in under a week (and why "I'm not technical" is no longer an excuse)
• What "usage," "context," "skills," and "connectors" really mean, and the $1,000 overage lesson nobody warns you about
• When to use Claude chat vs. Claude Coworker vs. Claude Code vs. Claude Design, and the one thing you should never let AI do for you

This wasn't cheap and it wasn't comfortable, but the speed the team moves now made every dollar worth it. If you feel behind on AI and have no clue where to even start, this is the episode that shows you how to catch up fast.

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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There are two ways to scale an ecommerce business: logical and exponential. One client went from $4,000 a month to over $100,000 a month in under a year, and he got there by subtracting, not adding. Most founders are doing the opposite and wondering why they feel stuck.

In this audio-exclusive episode, Josh breaks down logical versus exponential scale and the simple equation that forces real growth instead of the safe, predictable kind. Here's what he covers:

• The difference between logical and exponential goals (and why being 85% certain you'll hit your number is a warning sign, not a good one)
• The equation Josh runs with clients: Exponential Goal × Time Constraint = Ruthless Standards
• Why "scale through subtraction" beats stacking on more ad platforms, more SKUs, and more monthly product launches
• Parkinson's Law and the deadline trick that finally forced Josh to hand off a role he'd been "quitting" for five years straight
• How one client grew to $14 million in sales using only Meta ads and email (no TikTok, no daily posting, no three-platform circus)
• The quarterly "energy audit" his whole team runs to find the red-light tasks quietly killing their momentum
• Maintenance tasks vs. compounding tasks, and the one question that tells you which fires are okay to let burn
• The towel brand running a 3 ROAS that keeps stalling out (and the cash-flow trap hiding inside its monthly launches)

This isn't about working harder or bolting on another channel. It's about getting ruthless enough to grow into a number you can't even picture yet, by doing less than you're doing right now.

🚀 Want our team to help you scale? Apply to work with us: https://ecommercealley.com/workwithus 
⭐ Loved this episode? Drop us a rating on Apple or Spotify because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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Most leaders are trained to perform, strategize, and execute, but there's one skill almost nobody teaches, and it's the difference between leaders who get compliance and leaders who earn devotion. It's called presence, and it has surprisingly little to do with focus.

In this episode, Josh sits down with high performance coach Dr. Mark Matthews to break down the Present Protocol, a framework for leading with deep presence at work and at home. Here's what they get into:

• The "leadership gap" almost no one talks about, and why being focused on someone is not the same as being present with them
• The one-line distinction between focus and presence that reframes how you show up as a leader
• The two phases of the Present Protocol, starting with the four capacities of deep presence that most high performers skip right past
• Why presence is the antidote to the loneliness so many founders feel even when they're surrounded by a team every day
• The skill that separates leaders who manage people from leaders who actually move them
• How Josh is applying this in the three "home base" areas of his life: his team, his customers, and his family
• The hardest capacity to master, the one that asks you to suspend judgment in real time (Josh shares a 6:30 a.m. story from that very morning)

This isn't woo woo, and it isn't another time management hack. It's the relational skill that changes how your team, your customers, and your family experience you. If you've ever felt present on paper but somehow still not connected, this is the episode that makes it click.

Connect with Dr. Mark Matthews on Instagram @facemyfear or on LinkedIn as Dr. Mark Matthews. Want to go deeper? Go back to episode 231, "Are You Addicted to Achievement and the Hidden Cost of High Performance."

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone.

In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue. Here's what he covers:

• The AI-generated report that looked flawless on the surface: charts, CPAs, audience breakdowns, the works (and the one thing nobody thought to double-check)
• Why the CPA numbers in the report were 25–50% off from what Meta was actually reporting
• The single decision that tanked the campaign from a 2.67 ROAS down to 1.8 and $23 CPA to $34
• The difference between using AI to analyze your ads vs. optimize your ads (and why the second one will burn you)
• The AI hallucination problem nobody talks about and the context AI will never have about your business

This isn't an anti-AI episode. We use AI every single day at The Ecommerce Alley. 

But there's one thing you should never hand the reins to and this $72K mistake is exactly why.

---

🎯 Did Meta have a bad day? Find out: https://ecommercealley.com/bad ⭐ 

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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Last year, we partnered with three ecommerce brands and helped them grow from $116K/month collectively to over $680K in a single month. And we did it by focusing on only three things.

In this episode, Josh and Dylan break down the exact three systems we run with our clients which are the same ones we used in the trenches to drive that growth.

Here's what they discuss:

• The Weekly Ad System - why Meta's median ad shelf life is just 8 days (based on $32M in spend analyzed inside Breezeway), and the launch cadence that beats it
• The Weekly Email System - the simple habit that builds 20–30% of your monthly revenue, no matter your list size
• The Monthly Promo Sprint - the 72-hour cash injection framework (and why 3 days outperforms 14)
• Why organic social isn't in the three systems (and what to let burn instead)
• The discount-vs-product-launch alternating cadence that prevents your audience from getting numb to promos

If you feel stuck under $100K/month, or you want to break past it, these are the three non-negotiables.

Other episodes mentioned:

• Episode 227 — 5 Meta Ad Creative Mistakes That Are Costing You Money
• Episode 228 — The 3 Dials That Control Your Ad Performance

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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► RSVP For State Of Meta Ads Q2

► Listen To Episode 240: What To Do When Your Business Is In A Slow Season

Meta has bad days. And most business owners react to those bad days by killing campaigns that were actually winning... turning a temporary dip into a permanent loss.

In this episode, Dylan breaks down exactly how we optimize campaigns when Meta has a bad day, using a tool the Breezeway team built called the Bad Day Detector.

You'll learn:

• How to read the Bad Day Detector (and the nuance most people miss)
• Why your bad day might not show up on the same day Meta reports one
• The exact step-by-step flow we use to optimize through a bad day
• The 2 things you can actually control to protect your profits when Meta tanks

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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In the last month, we automated 40 hours of work per week using AI — without hiring a single new employee. That's an entire salary we don't have to pay.

In this episode, Josh and Dylan walk through the exact step-by-step process they used to integrate AI into a small team and offload hundreds of hours of monotonous work so the team can live in their "green zone" and focus on the work that actually grows the business.

This isn't theory. It's the prompt, the tool, and the workflow we're using right now.

Inside this episode:

• The single Claude prompt every founder should run to identify the first task to automate (you can literally just talk it out with no typing required)
• Why Claude is the AI built for business (and how to start on a $20/month plan)
• How Josh built a content capture skill that turns voice memos into fully tagged, scripted Notion entries
• How Jake (our sales lead) got 30-40 minutes back per day with a non-technical automation he built himself
• The "AI Fridays" ritual that saved our company 329 hours per year in a single day of building
• The mindset shift: AI isn't replacing your team, it's replacing the worst parts of their job so they get to do more of what they love
• The one prompt trick to always add to the end of your AI requests (it'll change your outputs immediately)
• Why you should start by automating what you already do  not by adding new things to your plate

If you've felt overwhelmed by where to start with AI, this is the episode that makes it dumb-simple.

🎁 Loved this episode? Leave us a review on Apple or Spotify, then email team@ecommercealley.com with a screenshot and we'll send you a $10 Amazon gift card as a thank-you. We're on a mission to become the #1 ecommerce podcast on the planet.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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Feeling plateaued, bored, or burned out in your business? You're not lazy, you're just spending your time on the wrong tasks.

In this solo episode, Josh breaks down the exact framework he's used over 13 years as an entrepreneur to escape the burnout loop and multiply his outputs without multiplying his hours. You'll learn the difference between maintenance tasks (the stuff quietly killing your growth) and compounding tasks (the only work that actually moves the needle).

Inside this episode:

• The "Red Light, Yellow Light, Green Light" task audit every entrepreneur should run
• The only 3 compounding tasks that grow a business: Think, Create, Lead
• Why "thinking time" is the most underrated activity in entrepreneurship, and how Josh uses it to automate 1,000+ hours of his team's time per year
• Why leadership is the hardest (and most compounding) skill you'll ever build
• The Quarterly Energy Audit: the 4-decision system (Stop / Automate / Delegate / Keep) for every task on your plate
• The counterintuitive truth: most of the stuff on your to-do list, you should just stop doing

If you've been treading water in your business, this is the episode that reframes how you spend every hour going forward.

🎧 Enjoying the podcast? Drop a rating — we're on a mission to become the #1 ecommerce podcast on the planet.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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In this episode, Josh shows Dylan how he's been using AI to iterate on Meta ad creatives using Claude, ChatGPT, and Gemini. If you're running Meta ads and you're stuck on what to launch next to improve your ad performance - this podcast will show you how to take your existing winning ad creatives and come up with new, diverse creative angles to hit new audiences. 

This is something new that Josh has been working on and previewing to our clients - and we are now showing it to you so you can improve your Meta ad creative. 

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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What if you could just talk to Meta Ads Manager and have AI do the work for you? That future just got a lot closer. In this episode, we break down the new Meta update that connects AI directly to your ad account — what it can actually do, what it means for the future of media buying, and the one thing every brand needs to start doing right now to be ready for it.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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One of our clients came into coaching last week - up over 600% year over year. Revenue through the roof. Bigger warehouse, bigger team, more SKUs than they've ever had. And the first thing out of their mouth was, "I'm freaking out." Because the slow season just started. And that's the thing nobody warns you about - the panic doesn't go away just because the numbers got bigger. It just gets louder. So today, we are breaking down the three things you should actually be doing when your business hits a seasonal dip - without going down a rabbit hole that costs you more than the dip ever would.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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We just got back from Smart Marketer's private mentorship event — last year when we went to Smart Marketer Live the conversation was all around acquisition…. with only 1 session being about AI. But this time it was very different. A majority of the sessions were about AI. And in this episode we are going to talk through the 3 major AI lessons that were talked about and how some of the largest ecommerce brands in the world are using AI.

►  Get A Free Month Of Pro Whispr Flow
►  AI Support Chat Gorgias
►  The Prompt Engineer Prompt From Ether Cycle
►  The AEO Blueprint Book

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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Meta just dropped something big and if you're running ads or selling products on their platforms, you need to understand what's coming.

On April 8th, Meta launched Muse Spark, a brand new AI model built from the ground up by their internal Superintelligence Labs team. But the part that should have every ecom brand owner paying attention? 

Shopping Mode: a new feature inside Meta AI that lets users ask shopping questions and get product recommendations pulled directly from creator content, brand posts, and Reels.

In this episode, Josh and Dylan break down exactly what this means for bootstrapped Shopify brands — the massive opportunity on the ad side, and the very real risks of letting Meta control more and more of your funnel.

They cover:

• What Muse Spark actually is and why it matters
• How Shopping Mode could reshape the way consumers discover and buy products
• The "Mall Landlord Problem"  and why being all-in on Meta's ecosystem is a double-edged sword
• Why the organic-to-pay playbook has happened before (and could happen again)
• What smart brand owners should be watching right now

This one's part excitement, part warning. 

Either way, you need to know what's coming.

►  Meta's Official Announcement

►  Meta's AI Technical Blog

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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We ditched ChatGPT and moved our entire team to Claude and it changed the way we write, plan, and automate almost everything.

In this episode, we break down:

• The real reason we switched (it wasn’t just “better output”)
• The Claude features that made it a no-brainer (Projects + workflows)
• What actually changed inside the business after the move
• A few real examples of where the time savings came from

If you’ve been using AI but still feel like you’re starting from scratch every time, this will click.

►  Get Poppy Here & Use code TEA for $50 off

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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► Access The Bad Day Detector

Every Meta advertiser has had that moment — performance tanks, they panic, they go to Reddit, they blame Meta. But nobody actually KNOWS if it was just them or if it was the whole platform. Until now. We built a tool that aggregates 50 businesses spending $500+/day to answer one question: "Was Meta having a bad day?" The data tells a fascinating story — and a hopeful one.

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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We analyzed over two million dollars of client ad spend across nine major ecom industries — and what we found was honestly a little uncomfortable. The brands spending the most, and profiting the most, are doing almost the exact opposite of what most people in the $100-to-$500-a-day range are doing. And it's not about budgets. It's about a shift in what Meta's algorithm actually rewards right now. If you're still running Meta the way you were even six months ago, you might already be slipping off the bank. That's what we're getting into today.

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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We found out last week that Meta is about to take away my credit card points. Our first reaction was: between the brands we manage and my own ad spend, we put a LOT of money through Meta every single month. And all those credit card points? They add up to real cash back. 

What we found is honestly bigger than credit card points. Rumor has it, Meta is changing the entire way they bill advertisers — starting April 1st. And whether you're spending two hundred bucks a day or twenty thousand, this is going to affect how cash moves through your business.

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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Ever launch a brand new ad on Meta and wonder why it's barely spending? You're not alone - it's one of the most common questions we get from our coaching clients. In this episode, Dylan asks Josh 5 of the biggest Meta ads questions he hears every single week.

Questions covered:
1. Why does Meta not spend on newly launched ads?
2. Why does your ROAS spike every time you run a promotion?
3. What ratio of paid ads to organic social posts should you be doing?
4. How do you create diversity in ads with the same messaging?
5. Is it dangerous putting all your eggs in one product basket?

Whether you're troubleshooting your Meta ad spend, trying to stabilize your ROAS, or building a smarter creative strategy - this episode has the answers you, and so many other ecommerce brands, been looking for.

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

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If you’ve been saying “I need better ads” or “I need my ROAS higher,” this episode might sting a little.

Because most ecommerce brands aren’t stuck from lack of effort - they’re stuck because they’re attacking the wrong constraint.

We break down the four levers of business growth (Acquisition, Fulfillment, Product Dev, Ops) and explain how to stop bucket-thinking your problems. Ads aren’t one thing. Teams aren’t one thing. Profit isn’t one thing.

We also walk through leading vs. lagging indicators, wildly important goals, and how to identify what you can actually control this week to move the business forward.

Hard truth: when growth stalls, it’s usually leadership - not the algorithm.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

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► Visit Our Website For Training and Resources

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
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In this episode, Josh sits down with Dr. Mark Matthews - PhD in psychology and high-performance coach - to unpack something most founders never stop to examine:

The difference between achievement and fulfillment.

You’ll hear:
- The ACTUAL definition of addiction
- How high performers unknowingly train their nervous system for constant stimulation
- The hidden cost of being achievement-obsessed
- Why reflection might be the most powerful growth lever you’re ignoring
- How three simple identity words can radically change your relationships and leadership

This conversation goes deeper than tactics.

It challenges how you define success.
How you show up at home.
And whether you’re building a business… or slowly losing the parts of yourself that matter most.

If you’re driven, ambitious, and always thinking about work — this episode will hit close to home.

And it might just change how you think about performance forever.

Interested in working with Dr. Matthews? DM him “COACH” on Instagram @facemyfear

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

►  State Of Meta Ads Workshop

In this episode, Josh sits down with Nicole, co-founder of Bunnie Box and GPig Box - hyper-niche subscription brands that started as a simple idea… with a guinea pig sitting on her desk.

In month one?
She pre-sold the idea and hit 380 subscribers at under $10 CPA.

Growth became harder in a post-iOS 14 world where Meta changes constantly. Which is what caused Nicole to begin within with us. 

Now? They’ve crossed 3,200+ monthly subscribers, expanded into a second market, and transformed their margins from ~30% to 70–80% by bringing manufacturing in-house.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

►  State Of Meta Ads Workshop

In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment.
If your ads get engagement but won’t scale…
If your ROAS feels unstable…
If performance feels harder than it did a year ago…
This episode explains why.

► Get Breezeway & Never Second Guess Your Meta Ads Again

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

If you feel like you’ve tested everything and your ads still won’t break past breakeven, this episode is for you. Josh and Dylan introduce the Three Dials framework, a clear system for identifying whether your real problem is the product, the message, or the ad itself, and how to fix them in the right order.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

► Work With The Ecommerce Alley Team

In this episode, Josh and Dylan break down the 5 most common ad creative mistakes that quietly kill performance - even when CPCs look great and engagement is high.

You’ll learn why “interesting” ads often don’t convert, how Meta actually decides what to spend on, and the simple frameworks we use to turn spend into sales - not just clicks.

If you’re running Meta ads and feel like something is off - but you can’t quite pinpoint it - this episode will give you clarity.

Listen through, spot the mistake you’re making, and fix it before your next launch.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Last year, we partnered with 3 ecommerce brands in the pet, apparel and men’s hygiene space and grew them to nearly $2.4M from $1.4M. In this episode, Josh and Robert walk through the experience we had with all 3, what we learned, and what we are doing moving forward. 

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

► Click here to try Breezeway (Only 25 Seats Available)

After two years of building and testing with real ecommerce brands, we're finally pulling back the curtain on Breezeway—the tool that's changing how DTC brands run Meta ads.

In this episode, Josh and Dylan walk through why we built it, the pain points it solves, and give you a live screen-share tour of features like BreezeScore, BreezeBrain, and our simplified ad launcher. If you've ever felt lost in Meta's Ads Manager or questioned whether your campaigns are actually profitable, this one's for you.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

► Join The CFO Workshop

Most businesses don’t have a revenue problem. They have a profit problem.

In this episode, Josh and Dylan break down the two most common leaks silently destroying otherwise “healthy” ecommerce businesses—even the ones doing solid top-line revenue.

We’re talking about the mistakes that don’t show up in your bank balance, but do show up when you can’t hire, can’t scale ads confidently, or feel stressed every time you run payroll.

If you're scared to look at your P&L or you’ve ever thought, “We’re doing okay… I think,” this episode will either confirm it or wake you up.

And if you want to go deeper, we have a workshop called The 5-Minute CFO, where you'll learn: 

• How to Read a P&L Like a CFO In Less Than 5 Minutes
• The 2 Most Common "Leaks" That Are Destroying Your Profit (And How To Fix them)
• The CFO Decision Filter (a.k.a. “Can I Afford This?” Framework)

► Get Our Ecommerce CEO Dashboard

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

For over 10 years we've been running team retreats. All of the leaders in the company get together and brainstorm what makes a "perfect company" and plan for the upcoming year.

In this episode, Josh, Dylan, and Rob talk about this year's team retreat and how we structure it. This is a valuable piece of our company culture that has built The Ecommerce Alley to what it is today. 

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

What does it actually take to go from barely getting sales to running a near 7-figure ecommerce brand?

In this episode, Josh sits down with Kylie Bodiya, founder of The Quirky Mouse, to break down the real systems behind her growth. Not theory. Not hype. The actual decisions, pivots, and frameworks that moved the needle.

You’ll hear how Kylie:

• Went from under $50K/year to nearly $1M by focusing on product launches instead of constant discounts
• Used Meta ads as a validation tool, not a guessing game
• Built a brand by niching into deep-cut buyers instead of chasing mass appeal
• Increased margins by expanding beyond apparel into higher-leverage products
• Finally leaned into email and SMS without fear of “over-emailing”
• Removed herself from fulfillment by outsourcing without hurting conversion

This conversation is a masterclass in operator thinking: questioning sacred cows, letting data drive decisions, and building systems that scale without burnout.

If you’re stuck, plateaued, or trying to break through to the next revenue tier, this episode will give you clarity on what actually matters and what you can safely stop overcomplicating.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Leave a podcast rating, then email a screenshot to team@ecommercealley.com and we'll send you a $10 Amazon gift card OR a $100M Money Models book as our thank you!

Every year between Christmas and New Year’s, I take one uninterrupted day that completely resets my direction, priorities, and momentum—I call it a Clarity Day.

In this episode, I break down exactly how I run my Clarity Days, why most entrepreneurs roll into the new year without a real plan, and how intentional reflection creates faster growth, better decisions, and more peace.

I walk through my full process of reviewing business and personal finances, auditing what worked and didn’t across five core areas of life, setting three business and three personal priorities, and mapping an entire year using the rocks-pebbles-sand framework.

Click here to use one of my templates!

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Josh and Dylan discuss the importance of setting up Audience Segments in your Meta Business Advertising Settings. They also discuss how they use audience segments to make decisions in the ad account and make more informed advertising decisions. 

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Josh brings in his long-time friend & financial advisor, Daniel Miller, to discuss money, financial mistakes entrepreneurs make, reverse-budgeting, generosity, and faith-led wealth building.

If you're interested in Daniel's financial strategy/services, click here to learn more. (Let him know you listened to this podcast!)

DISCLAIMER:

Daniel is an Investment Advisor Representative with LPL Financial, serving business owners with biblical values and a vision for generational impact. With a deep understanding of the unique challenges faced by Christian entrepreneurs, Daniel specializes in guiding business owners and ecommerce leaders who seek to steward their resources wisely, build scalable businesses, and align financial decisions with eternal priorities.

He has earned the CKA (Certified Kingdom Advisor) and CEPA (Certified Exit Planning Advisor) designations in 2025 to further his knowledge in how to best help Christian Business owners manage their wealth and business assets with purpose and generosity. Based in Columbus, Ohio, Daniel supports high-income earners and Gen X business owners, offering clear, practical strategies rooted in professional expertise and faith. Every client relationship is built on a foundation of trust, empathy, and a desire to honor God with both business and personal finances. Whether discussing growth, legacy planning, or charitable giving, Daniel’s approach brings together sound financial planning and a heart for Kingdom impact.

LPL Financial and Daniel do not provide tax or legal advice. All opinions are for general information only and not intended to provide specific advice or recommendations for any individual. LPL Financial is a registered investment advisor and broker/dealer and is not affiliated with this podcast.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this episode, Robert and Josh provide a full account of November for our partner brands. We will break down what worked, what went wrong, and our progress on pursuing a collective million-dollar month.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this episode, we're bringing on Ben Bennett from Smart Marketer to talk about ad creative. Ben leads the creative team at Smart Marketer Agency, where they do done-for-you creative work. We’ll discuss the types of creatives that they’re seeing absolutely crushing it right now.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This Week

Josh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale. 

BFCM Checklist: 

1. Reset Your Ads Manager Before Scheduling BFCM Ads
2. Add A Backup Payment Method For Meta
3. Remove Campaign/Scaling Automation Budget Ceilings
4. Automatic Sitewide Discount or Strike Out All Prices
5. Show Offer Countdown In Banner Of All Pages
6. Test Tools, Carts, Integrations, And Mobile Site Performance
7. Ensure Emails Are Optimized For Mobile
8. Turn Off Automations/Welcome PopUp That May Conflict With Sale
9. Turn Off Smart Sending and Don't "Skip Profiles" in Sending
10. Monitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)
11. Check Stock Levels If You Manage Your Own Inventory
12. Verify Your Credit Card Limits 

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to help you navigate the complexities of ad scaling.

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations.

If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)

We're hosting a live, in‑person event called Acquire in Orlando from Sept. 30-Oct. 2.

Grab a ticket and get access to our "1-Hour Cash Campaign" training and our AI Ad Engine System that we use to generate 10-20 creatives/week. 

We back each ticket with the 'Worth The Trip' guarantee. Attend day one, if it wasn't clearly worth it, we’ll refund your ticket and your first hotel ni

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |