Three years ago, Allyson Kuhns was generating just over $3,000 per MONTH in sales. Now, she earns nearly $50,000 in four days during product launches. In this episode, we break down everything she did leading up to and through the promotion of a new product launch for her dog scarves!

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In this episode, Robert and Josh provide a full account of October for all three brands. We will break down what worked, what went wrong, and what we are doing to pursue our first million-dollar month in November.

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Learn More About The Alley Here

We work with over 300 clients that run Meta ads. So, needless to say we are often fielding the questions "Is Meta down?" or "Is anyone else's ads slow today?". 

In this episode, Josh and Dylan discuss all things surrounding Meta Outages. What to do when there is one, how to know if there is one, how often they happen, and will you ever recover from an outage? 

Often, Meta Outages can cost a lot of money, cause a lot of confusion, and leave you questioning if your ads broke or if it's a fluke. This episode will answer all those questions and more.

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(This episode is a re-run that originally aired on February 28, 2022.)
Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing.

Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business..

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The word "scale" gets used so much that I think it's wise to take a step back and think through what it looks like in REAL life terms for most businesses who aren't the "wild success stories." 

Don't ask HOW to scale, but WHEN to scale.

Because sometimes, it's best to do the brutal, boring work that's required to set a stronger foundation for those moments when you DO want to push the pedal to to the floor and go as fast as your supply can handle.

If you're feeling beat up and in a "slow season", listen to this episode.

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What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.

So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space.

We cover things like:

• Broad, A+ Audiences, Interests, & Lookalikes
• Campaign Structures We See Working Well (+The #1 Most Used)
• Is Retargeting Still Valuable?
• Budget Scheduling (New Feature + Our Test Results)
• CPM Trends Since 2019
• Scaling %s (How FAST Can You Scale When Adjusting Budgets?)

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(This episode is a re-run that originally aired on October 2, 2023.)
If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?

But most can't answer: what's the cost to acquire a customer?

In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)

Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.

In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.

By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

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The goal of entrepreneurship is to be able to buy back your time. That's probably part of the reason you started your business -- to create financial freedom to do what you want, but if you got that and you were a slave to your business time-wise, it probably wouldn't be enjoyable.

That's why, in this episode, Josh breaks down how to determine what's worth hiring someone for, when to do it, and the first 5 positions he believes you should fill.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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Grab a $10 ticket to the 3-Day Ecommerce Facebook Ads Bootcamp January 29-31st here: https://alleypodcast.com/friend

If it feels like your ads don't get any traction or get traction, then fatigue quickly... Then you need to change your way of testing & finding ads.

In this episode, I break down the premise of The Ad Lab Method – a way to find "Super Ads" for a few hours of work, for a few hundreds dollars in testing, over a few days.

It's a scientific way of isolating your headlines, creatives, and primary texts to find the ultimate combination that will yield high-profit ads you can scale until production/fulfillment break.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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(This episode is a re-run that originally aired on March 27, 2023.)
Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes.
In this episode, you'll learn:

• How to effectively analyze and assess your current ad performance.
• The key benchmark metrics you should be tracking to optimize your Facebook Ads.
• A deep dive into our 5-step process, with detailed explanations and actionable tips for each step. 

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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What the heck is so special about these $45 Stanley Cups and why is everyone going CRAZY over them? In the last few years Stanley 10X'd their revenue, and whenever we see companies experience hyper growth like that, we like to dissect how we can do the same and apply it to our business! So, like the marketing nerd Josh is, he's going to break down what happened & 5 incredible business lessons you can learn from Stanley!

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You've got big yearly goals. But how do you tangibly break them down so that you can achieve them throughout the year without feeling "last minute" with everything?

In this episode, I'll take you behind the scenes on how we run marketing in 90-day cycles to experience month-over-month growth using a 3-step approach.

This episode is definitely more visual, so I recommend watching it on Youtube, if you'd like to see things drawn out!

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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(This episode is a re-run that originally aired on Dec. 12, 2022.)
"Profit is the oxygen in your business. Without it you will die."

 When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. 

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly. 

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately. 

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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For this episode the owner of speedcleaning.com (Amy Sardone) came by our office to do a podcast on how she increased revenue ~400%, moved to 3rd party fulfillment, is spending $4k/day on Meta Ads (wowza!), and more importantly… gained more freedom than ever before in her business as a busy mom!

We talk about what she did to see this kind of growth, what she wished she would've done earlier, and what tips she has for anyone listening trying to do the same.

This week ONLY we are running a promo for our mentorship program the Max Profits Mentorship. It's built for ecommerce business owners over $20k/mo trying to grow. If you book a call this week you will get a $1,000 advertising credit AND a ton of additional bonuses. Click here to learn more and schedule a call. And, if you schedule a call, have a valid ecommerce business, and meet with our team we will send you a $50 Amazon gift card. 

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks.

It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in."

We use these three steps as barometers very heavily with paid advertising, in particular.

If something isn't working, we can ask ourselves a few questions to know what needs to change in our overarching strategy.

First, you need volume. (Which exposes weakness)
Then, you need maximum profit.
Finally, you need MORE volume.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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Merry Christmas from The Ecommerce Alley team!  We’re giving away $10 Amazon gift cards to anyone who leaves a rating or review or the podcast on whatever audio app you use, then emails a screenshot to team@theecommercealley.com! 🎄🎅

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast.

In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas in your advertising.

All it takes is a slight tweak in the right dial to flip your results upside-down!

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For the last 6 years, I've done something at the end of each year that has had a massive impact on my life and our business.

I call them Clarity Days.

They actually started as a result of going broke.

The first one I did turned our business entirely around from being broke & in debt to having months where we've had $50k, $60k in PROFIT. I never would've imagined that in my life.

After I had that day, I asked myself, "what if I had these kinds of breakthroughs every year?"

That started my annual Clarity Day, which, as of last year, turned into a Clarity Week. And this year, our revenue is up about 48% over the previous.

In this episode, I break down what Clarity Days are and how I run mine.

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In this special episode, I share things I've never shared before. I take you down a 10+ year journey of brutal & valuable lessons on my path to building the Ecommerce Alley.

I did things I'm not proud of.
I maxed out credit cards and lines of credit.
I was burned by a partner.
I hired people who stole & called me a F'ing racist.
I only $1.06 in my bank to show after 5 years of grueling work.

...and then I reinvented myself and our business. Doing so changed our trajectory from being excited just to break even on our expenses every month to having single months of $20k, $30k, and $50k+ in profit.

Most importantly, we're now on a journey to helping more ecommerce business owners do the same thing & find freedom in their businesses.

This is a unique episode where our producer, Dylan Counts, sat down and interviewed me. It's long, but worth the listen. My hope is that you save yourself much pain from my lessons!

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Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think.

I'm talking from $105 cost per customer to $4.51.
Or $43 to $23 cost per customer.

All with one change: the offer.

In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my favorite offers to test.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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Over 60 high-quality videos filmed in our studio with over the shoulder, step-by-step instructions on launching, managing, and scaling profitable Facebook ads.

Visit this page & Get 50% OFF!

Does it feel like all the money you put into Facebook Ads isn't generating a tangible return on your investment?

Do you feel lost when it comes to building campaign strategy?

Does the Ads Manager intimidate you when it comes to analyzing your Facebook Ad efforts?

Do you want a source of predictable and scalable new customer acquisition without having to sit around and wait on "organic" to actually work?

Does it feel like your store lives in hills and valleys of orders, where you'll have 5-10 orders one day, then 0 the next?

If you answered "YES" to any of these questions, then I'd like to invite you to join our brand new Foolproof Ecommerce Facebook Ads Course – and get your Facebook Ads on track & more profitable than ever.

What was once only available to our clients in our private training library, is now available for less than 1/2 the price.

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► Visit Our Website For Training and Resources

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Black Friday & Cyber Monday is when more money is spent online than any other weekend of the year. That's why it's best to go in with a solid advertising plan.

In this podcast, I break down 5 different campaign structures we recommend for that weekend, as well as strategy around budget, audiences, ads, and intra-day scaling for heavy spending.

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► Visit Our Website For Training and Resources

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If you want to see a very visual breakdown of this, then I HIGHLY recommend you watch the episode on Youtube, as it'll give more context to what I'm talking about! 🙂

Check Out Our Advantage+ Shopping Video Here

Here are some key moments from the episode:

00:00 - Intro to Facebook's Advantage+ Audiences
00:30 - Advantage+ Audiences and AI in Targeting
01:40 - Meta's Performance Claims
02:50 - Advantage+ vs Other Campaign Types
06:30 - Setting up Advantage+ Audiences: A How-To Guide
09:10 - Advantage+ Audiences vs Broad Targeting
10:10 - Should You Use Advantage+ Audiences?

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► Visit Our Website For Training and Resources

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Jared Oliva is a tech bro turned moss farmer and owns MossAmigos.com.

Not only is he an entertaining personality & inspirational entrepreneur worth following, but Jared is a friend & client of ours.

After seeing his massive growth (8X+) in a short few months, I had to have him on the podcast to get a peek behind the scenes of what it took to make that happen and what he's had to do to prepare for the future.

In this episode, Jared shares horror stories about selling at flea markets, trying to build a wholesale team, and finding his marketing groove that sold out his hero products faster than you can say "Moss Amigos is the OG Pet Plant!"

00:00 Intro
03:38 Jared's Origin Story
06:52 What The Heck Are Moss Amigos?
07:56 When Jared Realized The Business Had Legs
14:39 Jared's Grind Story
20:09 Agency and Influencer Marketing Woes
25:53 Jared's Current Marketing Strategy 
28:51 How Facebook Ads Have Grown Jared's Company Over 800% In 2 Months
32:08 How Jared Has Fought Through Inventory Issues With Massive Scale
36:10 Josh Recaps Jared's Story
39:25 Jared's Advice To Other Ecommerce Business Owners
42:10 Closing

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Countdown To Q4 Begins Today (CLICK TO JOIN LIST) 💣

In this episode, we tackle the question: Should you outsource creative? The truth is, most ecommerce founders didn’t launch their brand to be full-time graphic designers.

We share how we’ve partnered with No Limit Creatives for graphics and video editing - but more importantly we talk about why outsourcing isn’t as simple as handing off the keys and saying “be creative.” 

Most of the time business owners assume that if they hire a professional, they don't have to give as much direction. So we talk about the 3 step system we use to provide direction to creative designers to get the best output and save hours of work.

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Once BF/CM are over, there's still an entire month to maintain momentum. This is our Christmas marketing strategy that will allow you to create serious cash injection a few times during the month of December, as well as maintain sales throughout with ads!

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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases:
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy (You Are Here)

00:00 Intro
00:23 Strategy Recap
01:50 Phase 4 Intro
02:51 Christmas Strategy Breakdown
05:32 Offer Examples For Christmas
09:31 How We Use Email During Christmas
13:49 What Else We Do Other Than Email
15:22 How We Run Ads During Christmas
17:46 Christmas Campaign Structure
23:14 Phase 4 Recap

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► Visit Our Website For Training and Resources

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Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue.

But you have to meet opportunity with preparation.

In this episode, I break down our Offers/Email/Ads strategy for BF/CM.

I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging.

If you didn't watch Phase 2, you can do so HERE
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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy (You Are Here)
Phase 4: The Christmas Promo Strategy

00:00 Intro
01:17 Phase 1&2 Recap
03:15 Phase 3 Intro - Running Ads For BFCM
04:29 Aggressive BFCM Ads Strategy
05:09 Our BFCM Ad Strategy Overview 
06:14 Weekend-Long Campaign Overview
09:44 Structuring Facebook Audiences
15:10 Structuring Facebook Ad Campaigns
18:09 Structuring Budgets For Your FB Ad Campaign
23:42 How We Optimize BFCM Facebook Ad Campaigns
28:27 How To Nail Your Ads and Messaging For BFCM
34:01 Outro

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Once your offers, website, and inventory is planned (Phase 1), we move into a unique Black Friday VIP Presale strategy. (Phase 2)
This is where you get a ton of buyer-intent people raising their hands to get exclusive EARLY access to your Black Friday/Cyber Monday deals along with 5-day sale the week before!
This grows your email list, helps you test tons of offers, and gets people spending before your competition.
If you didn't watch Phase 1, you can do so HERE
Profitable Offers Doc
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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy (You Are Here)
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy

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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy

Each week, we'll release a podcast on each phase.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?

But most can't answer: what's the cost to acquire a customer?

In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)

Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.

In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.

By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

To access the CEO Dashboard Josh talks about in this episode, CLICK HERE! (You'll need to 'Make A Copy')

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Jessica Principe is the founder of AllGirlShaveClub.com and as the owner a subscription box business, she's mastered the art of getting stuff done & working ahead in her business in a way that creates a life she loves.

In her journey to shipping razors to ladies all over the United States, she's become very talented at staying focused & in front of things in her business – which is why I wanted to bring her on!

After interviewing her on this episode, I began improving some things in my own business from Takeaway #4 (I list all 5 in the podcast) and I've seen great results in my productivity.

If you own a subscription box & would like to order her planner, click here!

In this episode, we dive into things like the power of roadmaps, batching, workspace atmosphere, top-down planning, and kicking the domino!

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One of the most stressful things as a business owner (especially entering Black Friday season) are the questions surrounding inventory.
"Will I have enough?"
"Can I sell what I have?"
"What should I buy?"

In this podcast episode, Ciara Stockeland, author of the book "Inventory Genius", tackles these questions head on and gives us the confidence to answer them ourselves. Ciara dives deep into the importance of focusing on the right things in your business, and with this focus you'll finally be able to find the peace and profitability you've been looking for in your business.

You're not going to want to miss this business-changing episode....

00:00 Intro
02:39 How Ciara Got Started
05:11 Ciara's Origin
09:04 The Inventory Genius
12:00 What To Do With Bad Inventory
15:23 How These Principles Can Relate To Advertising
17:57 The 4 Letter Word No One Talks About.... Debt.
21:07 What Happens If Your Business Gets "Fat"
24:52 A Tangible Debt Example
27:43 Inventory Forecasting Frameworks for Q4
31:08 Closing/Outro

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Your ability to craft messaging has a trickle-down effect. If you can speak to your ideal customers in precisely the right way, your ads will not only become more effective but all marketing channels will.

In this interactive session, Josh will show you a 4-step process to build messaging that will PRINT money in your business – whether that's with ads, emails, SMS, or social.

If you do this simple exercise, you'll be a lot further ahead than your competition.

00:00 Intro
00:49 Messaging Is The Umbrella
02:37 The Best Way To Be Heard By Your Customers...
03:11 The Story Of The Brick Layers
05:34 Covering Ground With Your Messaging
06:11 Frustrations
07:47 Wants
09:23 Fears
15:10 Aspirations
16:28 Tying It Together
19:15 Outro

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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Dive into the captivating journey of John Roman, CEO of BattlBox, as he reveals the intricacies of creating an engaged community for a booming subscription box. Discover how passion combined with savvy marketing can lead to exclusive Netflix deals and audacious challenges. Learn firsthand why fostering an exclusive, tight-knit community can be the key differentiator for subscription box businesses.

00:00 Intro
02:49 Why John Started BattlBox
05:19 BattlBox Takes Off
07:19 What Is BattlBox?
14:32 Using Influencer Marketing To Spark Growth
20:07 Selling The Company
23:38 Buying the Company BACK?
26:11 Getting A Netflix Show
39:17 $100,000 Tank Challenge
47:40 Gaining Community And Engagement As A Subscription Box Brand
57:12 What's Next For BattlBox?
01:03:14 Outro

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Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!

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► Join Breezeway's Email List

In this special, long-form episode of The Ecommerce Alley podcast, Josh, Dylan, and Jake team up for a candid, behind-the-scenes conversation about TEA’s wild journey—from running a full-service agency to building an education powerhouse, launching a game-changing software platform, and growing a portfolio of thriving ecommerce brands.

Specifically we discuss everything that has happened since the 100th episode - which is a lot! The strategies that helped us double revenue year-over-year, the birth of Breezeway - our marketing intelligence tool, and a peek into our high-growth portfolio goals, the challenges of balancing multiple ventures, and the mindset shifts that take entrepreneurs from struggling to thriving.

This super-fan episode is packed with community questions, personal stories, and a few laughs along the way!

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The 2020/21 wave of stimulus-check customers is gone. Competition is fierce – much from the many businesses birthed in those two years. Belts are being tightened. 

We've been seeing this amongst our ~200ish clients for the last few months.

I believe we're about to see the largest divide (particularly in the ecommerce industry) than we've ever seen before.

The chaff is about to be separated from the wheat over the next 12-18 months as we determine who the true, hardworking, persevering, fight-forward entrepreneurs are.

The question is: which one are you?

In this episode, I share 6 problems ecommerce businesses have that will only be amplified 10X over the next year. But if you can fix them, you'll position yourself to THRIVE instead of only SURVIVING.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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https://www.aiadsworkshop.com

Join ecommerce giants Matt Harward and Stafford Newsome as they reveal the secret behind maximizing the Facebook algorithm. Discover why your testing methods might be trailing behind and how, with the power of AI, you can transform your approach to reach the right audience. A hint of what’s coming in our deep-dive AI ads workshop - this episode is a must-listen!

00:00 Intro
02:47 Why Is AI Important in Advertising
06:45 The Funnel Theory of Relativity
10:21 What Is A “Test”
11:41 Business Growth Is Based On Testing
14:16 Isn’t This Just “Throwing Spaghetti At The Wall”?
17:49 Building A 4-Step Decision Support Framework
18:44 Why Has AI Never Written Good Stuff For Me In The Past?
23:02 Creating Customer Avatars With AI
25:20 Using AI Customer Avatars
28:26 What Is A Naked Message Test?
34:02 General vs Specific Messaging
37:25 High Threshold vs Low Threshold - Rapid Experimentation
43:58 How Matt and Stafford Have Impacted Other Businesses
47:06 Closing

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On this week's podcast, Josh hosts an insightful discussion with Julie Ball and Renae Gonzalez, co-founders of Subscription Box Basics, as they unlock the power of gamification to boost your business. Discover how hidden easter eggs and gameboards can increase your customer lifetime value (LTV) and retention, and take home a free Canva template to kickstart your own gamification journey. Don't miss out on these creative strategies, inspired by none other than pop icon Taylor Swift herself!

►  Click Here For Subscription Box Basics' Free Gameboard Canva Template

00:00 Intro
04:55 Was it hard selling/leaving your old businesses?
09:30 The Beginnings
14:12 What is the biggest challenge subscription box companies are facing?
15:45 How To Gamify Your Subscription Box
19:47 Communities for Subscription Boxes
23:12 What Does Taylor Swift have to do with subscription boxes?

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Josh shares a low-cost, high-impact strategy to grow your Instagram following and convert followers into customers. This isn't just theory; we've seen remarkable results both for our business and our clients. Tune in to discover how to fuel your organic marketing efforts and supercharge your retargeting audience with this simple, yet effective Instagram strategy.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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Josh unpacks the all-too-common issue of sales slumps in the business world. Every business owner faces such downturns, but your reaction and adaptation during these challenging times can be game-changing. He provides actionable advice, outlining three practices to avoid and five steps to rejuvenate your momentum when sales start to dwindle. From optimizing your ad spend and igniting your branding efforts to pioneering new products, we cover it all. Remember, a slump isn't a sign of defeat—it's a stepping stone for growth and evolution. Tune in to learn how to weather the storm and turn your sales slump into a springboard for your next business breakthrough.

00:00 Intro
01:18 Let’s Talk About Sales Slumps
02:19 What We Do In Sales Slumps
04:57 3 Fundamental Things For Preparing For A Slump
07:28 Just. Stop. Complaining.
09:31 Slumps Can Be A Good Thing…
10:58 Josh’s Slump Story
12:29 5 Tactical Ways To Move Your Business Forward During a Slump
21:30 How To Grow Your Business (Even in A Slump)
22:48 Recap

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While out of town, Josh decided to release an exclusive training from our private client library. Typically reserved for our Max Profits Mentorship course, this episode dives into the critical shifts needed to scale your ecommerce business from 6 figures to 7 figures. From transitioning sales strategies to refining brand messaging, Josh explores all you need to elevate your business. Drawing from John Maxwell's Law of the Lid, he underlines the necessity of enhancing your leadership skills. Don't miss this unique opportunity to glimpse into our private training material!

00:00 Intro
02:06 First Thing - Sales
03:13 Sales In A 7-Figure Business
04:33 Second Thing - Messaging
05:27 Messaging In A 7-Figure Business
06:10 Third Thing - Production
6:59 Production In A 7-Figure Business
07:37 Fourth Thing - Team
08:11 Team In A 7-Figure Business
09:15 Recap

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In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend.

00:00 Intro
03:49 Can you only spend 5-10% of revenue on marketing?
08:44 Manage campaign ad budgets effectively
12:17 Budget Allocation Range
14:00 Determine Range Based on Last 4 Weeks
18:10 Commit to weekly ad spend averages
20:26 Manage account based on KPIs

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In this week's episode, Josh candidly shares his journey from being a 'chaos junkie' to finding balance and fulfillment in running his business. Reflecting on how constant chaos held him back, he reveals the steps he took to bring about significant change. If you're an ecommerce business owner caught in the chaos, this episode will offer you insights and inspiration to help you gain control and enjoy the process more.

00:00 Intro
05:24 Addicted to chaos
08:58 What does your ideal day look like?
10:50 Someone Who's Life Is Without Chaos
14:00 Chaos now predicts chaos later
18:34 Josh's self-realization after 8 years
22:29 Tweak Philosophy -> Change Life
24:00 Closing

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Josh takes us on a journey through his latest venture into real estate. He’s just added his third vacation rental cabin to his portfolio and shares his aspirations for many more. But it’s not just about the properties; Josh delves into the ‘big picture’ and how strategic decisions today can lay the foundation for long-lasting wealth. Surround yourself with the right people, and see how the collective mindset can drive you towards better decisions. This episode is a wake-up call; it’s time to redefine what wealth means to you and set yourself up for the infinite game.

00:00 Intro
05:59 Big Picture Perspective
07:30 Financial Education
13:40 Dream Big, Plan Wisely, Avoid Foolishness
15:52 Shift Your Mindset
18:34 Creating Business Success 
21:16 Story Example
26:47 Challenges When Defining Wealth

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Do you often find yourself questioning the size of your Facebook audiences or whether to go broad with your targeting? In this week's episode, Josh takes you deep into the strategy of fishing for Facebook audiences, leveraging his childhood fishing trip as an enlightening metaphor. He demystifies some of the widely held beliefs around targeting and shares actionable insights derived from our work with clients. Ready to cast your net wider and more accurately? Don't miss out on this episode!

00:00 Fishing For Facebook Audiences
05:59 Broad vs. Specific Audiences
11:29 Ads Are Greater Than Targeting
16:25 Apply This To Your Business

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► Visit Our Website For Training and Resources

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Scaling to 7 figures isn’t about hacks—it’s about habits. In this episode, we break down 9 things the most successful ecommerce brands do differently—and how you can start implementing them now.

You’ll discover:

• Why fulfilling your own orders is killing your growth (and what to do instead)
• How to stop firing yourself from the wrong jobs and build a business that gives you energy—not burnout
• The math-first mindset that makes scaling predictable (and fun)
• Why 7-figure founders love the boring stuff—and how it’s the secret to real momentum

Whether you’re stuck in the $30K/month plateau or just tired of flying blind, this episode will give you a clearer path, tighter systems, and the conviction to step into CEO mode.

Listen To The 100th Episode Before Next Week's 200th Episode

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Join me this week as we dive into an enlightening conversation with Nathaniel Vazquez, the CEO of PipSticks, as they've built a thriving subscription box business to more than 17,000 active subscribers!

Nathan shares the journey of PipSticks (started by his wife), how they incorporate their customers in the release of new products, how impactful introducing limited edition boxes is, the value of licensing deals (with Care Bear & Hello Kitty), and the importance of understanding your business numbers – especially in a subscription box business.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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Join us on an insightful journey as we pull back the curtain on The Ecommerce Alley's operations. This week, we're dissecting a hefty $46,000 Facebook ad campaign for our 3-Day Ecommerce Facebook Ads Bootcamp. Dive into the highs, the lows, and the game-changing pivots that shaped this wild 14-day ride. You'll hear from Dylan Counts, the mastermind behind our event production, who'll share tales from the ad trenches. Don't miss this candid discussion about the realities of growing a business and lessons learnt along the way.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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