Explore every episode of the podcast The Duct Tape Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Trust, Storytelling, and the Future of Brands | 30 Oct 2025 | 00:22:39 | |
John Jantsch talks with Ernie Ross ā branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust. 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Hope Is a Leadership Strategy | 29 Oct 2025 | 00:20:54 | |
Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feelingāit's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human organizations. 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| The Human Side of AI Branding | 23 Oct 2025 | 00:23:14 | |
Mark Kingsley is a renowned brand strategist, consultant, and author ofĀ Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of brandingāfrom trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world. 00:00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Your Google Business Profile Is the Secret to Local SEO | 22 Oct 2025 | 00:20:21 | |
John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google's shift toward AI-driven search and zero-click results means your profile has become your new "mini website." John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era.
Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Build Your AI Team, Task by Task | 16 Oct 2025 | 00:22:54 | |
Eva Gutierrez is the founder of ThinkWithAI.com and a leading educator on practical AI adoption for business leaders. With a background in behavioral science and communication, she helps organizations integrate AI into decision-making, recruiting, and daily workflows. In this episode, Eva and John explore how to build your AI team task by task, reframing AI as a hired teammate rather than a tool. Learn how to create a hybrid intelligence system that enhances productivity and empowers human potential.
Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Turning Values Into Action | 15 Oct 2025 | 00:23:35 | |
Bestselling author and leadership expert Robert Glazer, founder of Acceleration Partners and creator of the popular Friday Forward newsletter, joins John Jantsch to discuss his latest book, The Compass Within: A Story About the Values That Guide Us. In this episode, Robert shares a practical framework for identifying and living your true core valuesāturning them from vague ideals into actionable principles. Listeners will learn how to align their life, leadership, and decisions around authentic, measurable values that drive real growth. 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Turn a Moment Into Momentum | 09 Oct 2025 | 00:20:21 | |
Don Yaeger is a New York Times bestselling author, leadership expert, and sought-after speaker known for distilling the habits of world-class performers. In this episode, Don joins John Jantsch to discuss The Science of Momentum and reveal how leaders can intentionally create and sustain it. Drawing from insights across sports, business, and the military, Don shares a proven framework for transforming small moments into lasting success. Listeners will learn how to engineer momentum, build belief, and ignite winning team cultures. 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How Books Can Shape Success | 07 Oct 2025 | 00:26:54 | |
Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life. Today we discussed: 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| 7 Steps to a Complete Visibility Audit | 02 Oct 2025 | 00:10:22 | |
John breaks down why SEO is no longer just about rankingsāit's about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You'll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers. 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Your LinkedIn Ads Aren't Working | 01 Oct 2025 | 00:21:09 | |
Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companiesāfrom SaaS startups to Fortune 500sāAnthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work. 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| The Future of SEO in the Age of AI Search | 25 Sep 2025 | 00:28:14 | |
Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before. 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Create Exceptional Experiences | 24 Sep 2025 | 00:23:46 | |
Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, Neen shares how attention, anticipation, personalization, generosity, and gratitude can transform ordinary interactions into extraordinary results. Listeners will learn practical strategies to stand out, build loyalty, and make every client feel valued. 00:00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Stay Visible in the AI Search Era | 18 Sep 2025 | 00:19:55 | |
In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond. 00:00 Opening Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Building a Business That Runs Without You | 17 Sep 2025 | 00:23:17 | |
Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In this conversation, she shares powerful insights on succession planning, the "$10K Hour" framework, and why mindset is the real key to growth. She also opens up about her personal journey of resilience and how it reshaped her approach to legacy and leadership. Listeners will gain practical strategies to delegate effectively, build systems that last, and free themselves to focus on what truly matters. Today we discussed: 00:00 Start Get a 30-day free trial today atĀ morningmate.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Thought Leadership Is the New PR | 11 Sep 2025 | 00:19:56 | |
Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in today's digital landscape. Today we discussed: 00:00 Introduction Get a 30-day free trial today at morningmate.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Building Resilience at Any Age | 10 Sep 2025 | 00:22:14 | |
Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resilience can be cultivated in children and adults alike. From overcoming fear to embracing courage, she explains why building resilience early creates stronger leaders later in life. Tune in to discover how to keep moving forwardāno matter your age or stage. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| The New SEO Playbook for Business Growth | 04 Sep 2025 | 00:17:27 | |
*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today. Ā Today we discussed: Ā [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries Ā Rate, Review, & Follow Ā If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Ā Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Ā š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why AI Is Reshaping Every Stage of the Buyer's Journey | 03 Sep 2025 | 00:10:08 | |
With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed: 00:00 Introducing Christine Perkett Ā Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| The Brain Science Behind Successful Marketing | 28 Aug 2025 | 00:22:05 | |
Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Adapting Agencies for the AI Era | 27 Aug 2025 | 00:21:49 | |
Brent Weaver, CEO of E2M Solutions, joins John Jantsch to explore how artificial intelligence is reshaping the agency landscape. As the leader of a top white-label provider of WordPress, SEO, content, and AI solutions, Brent shares insights on how agencies can adapt to evolving client expectations, leverage AI tools, and stay competitive in a rapidly shifting market. Listeners will gain valuable strategies for thriving in the post-AI era of marketing. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Inner Excellence Creates Outer Success | 21 Aug 2025 | 00:21:44 | |
Jim Murphy is a high-performance coach, author, and creator of the Inner Excellence Methodology. He's coached Olympians, world-class athletes, and business leaders to achieve breakthrough results by mastering their inner game. In this episode, Jim shares how his book Inner Excellence went viral after NFL star AJ Brown was seen reading it mid-game, and he unpacks the mindset shifts that lead to fearless performance, deeper fulfillment, and extraordinary results. Listeners will gain powerful insights into letting go of outcomes, embracing vulnerability, and training the mind for both peak performance and a meaningful life. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Marketing in the Era of Uber Trends | 20 Aug 2025 | 00:26:39 | |
Michael Tchong, innovation expert and founder of UberTrends, joins John Jantsch to reveal how seismic shifts in consumer behavior and technology are reshaping marketing. Recognized by the Daily Telegraph as America's most influential trend spotter, Michael has helped brands like Apple, American Express, and Mercedes-Benz anticipate the future. In this episode, he breaks down the difference between fads and lasting Uber Trends, explores the rise of AI and transparency, and shares how businesses can turn emerging shifts into real opportunities. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Peer Groups Accelerate Success | 14 Aug 2025 | 00:22:04 | |
Victoria Downing, president of Remodeler's Advantage, has been leading top-performing peer groups for over three decades, helping business owners across North America achieve greater profits, stronger leadership, and better work-life balance. In this episode, she reveals how the structure, accountability, and shared wisdom of peer groups can cut your growth timeline in half. From managing group dynamics to fostering a culture of investment in teams, Victoria shares proven strategies any entrepreneur can apply to thrive. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Own Your Marketing Strategy | 13 Aug 2025 | 00:22:32 | |
Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth. Today we discussed: 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Branding Begins With Your Team Culture | 07 Aug 2025 | 00:23:38 | |
Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgettable brands from the inside out. In this episode, she dives deep into the connection between culture and branding ā and why your internal team is the foundation of how the world sees your business. Discover practical strategies for aligning HR and marketing, fostering employee buy-in, and using storytelling to shape a culture that truly represents your brand. Today we discussed: 00:00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| The Secret Weapon of Great Brands | 06 Aug 2025 | 00:25:03 | |
Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Riesāthe firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for somethingāthey stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Empowering Small Business with AI & Strategy | 31 Jul 2025 | 00:22:09 | |
Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking "anti-agency" modelāa practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and why leadershipānot just executionāis the future of scalable growth. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Unlocking Hidden Profits | 30 Jul 2025 | 00:21:38 | |
Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profitsāwithout spending more on marketingāincluding reactivating past clients, raising prices with confidence, and fixing hidden "profit leaks." Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Long-Term Leadership Outlasts Short-Term Wins | 24 Jul 2025 | 00:25:41 | |
Chris Ducker is a serial entrepreneur, bestselling author, and founder of Youpreneur, a leading personal brand business education company. He is the author of The Long-Haul Leader: How to Lead and Win in the Long Game of Business, a powerful guide to sustainable leadership and intentional growth. In this episode, Chris shares hard-earned insights on overcoming burnout, building meaningful work-life balance, and creating long-term impact as a leader. Listeners will walk away with a clear framework for leading with focus, resilience, and purpose in both business and life. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Marketing That Connects and Converts | 23 Jul 2025 | 00:23:36 | |
Talia Wolf is an internationally recognized conversion optimization expert, keynote speaker, and founder of GetUpliftāone of the world's leading CRO agencies. She pioneered the concept of emotional targeting, a transformative marketing approach that taps into what customers truly feel and need. In this episode, Talia breaks down her four-step emotional targeting framework and shares how brands can dramatically boost conversions by crafting messages that connect on a human level. If you're tired of copycat marketing and want to create powerful customer experiences that truly resonate, this episode is a must-listen. 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Helping Stakeholders Help Themselves | 17 Jul 2025 | 00:23:15 | |
Bill Shander is a data communication expert, renowned information designer, and founder of Beehive Media. With over 25 years of experience working with top-tier organizations like the United Nations, World Bank, and Deloitte, Bill helps professionals transform complex data into clear, compelling narratives. In this episode, he unpacks his latest book, *Stakeholder Whispering: Uncover What People Need Before Doing What They Ask*, sharing powerful insights on how to lead with questions, not just actions. If you want to elevate your communication skills, build trust faster, and stop being just an "order taker," this conversation is a must-listen. 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How AI Is Redefining Content Strategy | 16 Jul 2025 | 00:23:10 | |
Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Turn Slow Times Into Sales | 10 Jul 2025 | 00:24:05 | |
Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world's most sought-after sales speakers. He's the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in organic sales growth every year. In this episode, Alex reveals how to Outgrow your competition by transforming reactive teams into proactive market leaders. Tune in to discover simple, powerful actions to win more business, build lasting customer trust, and outsell even in tough times. Today we discussed: 00:00 Introducing Alex Goldfayn 00:50 Transforming From Reactive to Proactive 02:56 Being Proactive Is a Necessity 04:46 Avoiding Rejection 06:28 Showing Up When Nothing is Wrong 07:45 The COPE Methodoligy 09:03 People Just Want to Be Helped 11:16 Swinging the Bat 15:54 Reminding the Customer 16:35 How Can Non-Sales Employees Be Proactive 18:20 How To Integrate a Proactive Mindset Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Adapt, Thrive, and Stay Human in an AI-Driven World | 09 Jul 2025 | 00:22:44 | |
We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world! Today we discussed:
Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Think Strategically About AI Tools | 03 Jul 2025 | 00:24:52 | |
Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He's a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPTāusing them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing. Today we discussed: 00:00 Opening 00:09 Introducing Dan Sanchez 01:57 Approaching AI Strategically 04:04 Creating New Things with AI 06:36 Evolution of AI Prompting 08:50 Humans Changing Role in Marketing 11:38 Developing Skills vs Delegating Tasks 13:51 AI Agents Affect on Marketing 17:50 Advice on Using Deep Research More About Dan Sanchez: Check out Dan Sanchez's Website: https://danchez.com Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| AI's Real Role in Marketing | 02 Jul 2025 | 00:23:15 | |
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality ā and why building real human connections still matters most. Today we discussed: 00:00 Opening 00:09 Introducing Andy Crestonida 01:03 What is AI's Impact on Marketers in 2025 03:26 Making More Time for Relationships 04:59 The State of AI in UX 08:29 AI's Impact on Content Creation 10:09 Is Keyword Ranking Important in 2025? 11:14 There's More to Content Than Search 14:00 Important Metrics for Insightful Data 15:54 How AI Can Help with Analyzing Metrics 17:36 Tuning out Noise 18:46 How AI Can Help with Leads Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Win Clients by Leading, Not Following | 26 Jun 2025 | 00:22:58 | |
Blair Enns is a globally recognized thought leader in creative agency sales and the founder of Win Without Pitching, a revolutionary approach that empowers agencies to lead client engagements without giving away free work. He is the author of bestselling books including Pricing Creativity and his latest, The Four Conversations. In this episode, Blair breaks down his powerful new framework for selling expertiseāmoving from pitching and price haggling to confidently leading sales conversations. Listeners will learn how to increase closing ratios, price based on value, and shift from being seen as a vendor to a trusted advisor. Today we discussed: 00:00 Opening 00:53 The Cost of Letting the Client Run the Show 04:36 What are the Four Conversations? 06:58 Show Your Expertise without Giving it Away 08:34 Avoid Evaluating the Client 10:08 Power Dynamics of the Sale 12:56 The Value Conversation 16:18 Working Around Client Budget 18:20 Price the Client, Not the Service 19:53 Moving From Vendor to Trusted Advisor Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How to Win Media with AI-Powered PR | 25 Jun 2025 | 00:21:39 | |
Jon Mest is the founder of JustReachOut.io, a cutting-edge PR software platform, and ChatRank.ai, a breakthrough tool for AI-driven SEO. With over a decade of experience helping entrepreneurs and businesses land powerful media coverage, Jon shares his insights on how AI is transforming PR and search strategies. In this episode, he reveals how to build authentic media pitches, win attention in AI-powered search overviews, and why hyper-specific storytelling is the new secret to visibility. Tune in to learn how to future-proof your SEO and PR efforts in the evolving world of digital marketing. Today we discussed: 00:00 Opening 00:45 How Has AI Changed the Way You Should Approach PR 02:31 Why PR is Rebounding 04:56 Relationship Between PR and the New SEO 06:55 How to Impact AIO 11:11 What Mistakes Do People Make when Pitching Media 14:32 How Important are Compelling Hooks 16:04 The Importance of Social Proof 17:40 Amplifying Your Current Press Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) | 19 Jun 2025 | 00:17:37 | |
As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager ā but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you. Today we discussed:
Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: ā https://dtm.world/freeprompts | |||
| How to Stay Visible in the AI Search Era | 18 Jun 2025 | 00:19:55 | |
In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond. | |||
| Local SEO Tactics for the AI-Powered Web | 12 Jun 2025 | 00:20:22 | |
David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Google's search behavior. From proximity ranking shifts to the power of structured content and authoritative sources, David shares cutting-edge insights that every local business and marketer needs to hear. Tune in to learn how to future-proof your local search strategy in the age of AI. Today we discussed: 00:09 Introducing David Hunter 00:42 How has AIO Affected Local SEO? 04:10 How is Proximity Affecting Local SEO? 08:02 Ranking Factors in Geographical Search 12:05 Structuring Content for AIO Search 15:10 Giving Your Website the Best Chance of Success 16:58 Unique Challenges for Multiple Location Businesses Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How AI is Rewriting the Customer Journey | 11 Jun 2025 | 00:11:37 | |
With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed: 00:00 Introducing Christine Perkett 00:09 The evolved buyer journey 02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode 03:43 How AI interrupts and reshapes journey stages like know, like, and trust 04:55 Recommendation engines and the rise of self-service experiences 06:12 The need to rethink SEO: focus on questions, not keywords 06:50 Combining digital efficiency with emotional, human-centered marketing 08:33 The journey is already changingāare you adapting? Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| AI, Authenticity, and the Future of PR | 05 Jun 2025 | 00:25:07 | |
Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Methodāa pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method's signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence. Today we discussed: 00:00 Introducing Christine Perkett 00:49 How the Nova Method was Created 02:12 How is AI Changing PR? 03:24 How AI and PR Helps you Build Trust 06:51 The Three-A's Framework 10:38 Protecting your Brand From Bad Exposure 14:57 How Does PR Intersect with Modern Search 16:52 Understanding a Clients Brand 20:38 Gauging When to Use AI Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why It's Time to Retire the Idea of Retirement with Derek Coburn | 04 Jun 2025 | 00:20:16 | |
Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let's Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joyāwithout waiting for "someday." Today we discussed: 00:00 Introducing Derek Coburn 00:45 The true history of retirement: Bismarck, FDR, and outdated milestones 03:24 Why 25ā30% of retirees are going back to work 04:50 The concept of redefining retirement for personal fulfillment 07:37 Entrepreneurs and the myth of I'll do it after I exit 08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer 10:13 Financial math: how working longer cuts required savings dramatically 12:07 The 401(k) rethink: taxes, Roth conversions, and planning smarter 13:38 Parenting, presence, and valuing your $50,000 moments 14:58 The mindset shift needed to fully embrace this new paradigm More About Derek Coburn: Pre-order Let's Retire Retirement and access exclusive bonuses: https://DerekCoburn.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| How Leaders Should Really Use AI | 29 May 2025 | 00:23:35 | |
Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partnerāenhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed: 00:00 Opening 00:48 Introducing Geoff Woods 01:19 How AI Enhances Leaders Strategic Thinking 03:17 AI as a Thought Partner 04:46 How AI Can Help with Operation Tasks 06:16 Focusing on the 20% 07:52 The C.R.I.T. Framework 13:11 Addressing the AI Culture Shift 16:22 How is AI Changing Decision Making 17:45 What's AI's Role in Leadership 19:28 How to Start Integrating AI Into Your Leadership Practices More About Geoff Woods: The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Balance Is a Lie for Entrepreneurs | 28 May 2025 | 00:21:39 | |
Mike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Mediaāacquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive. Today we discussed: 00:00 Introducing Mike and Kass Lazerow 00:50 The Title of the Book 01:44 How to Make Working with Your Spouse... Work 03:39 The Imbalanced Life 05:58 Everyone is Born an Entrepreneur 07:54 Favorite Cheat Codes 09:47 Embracing Uncertainty 12:06 Lessons in Failure 15:05 When to Pivot 18:05 Leaving a Legacy More About Mike & Kass Lazerow: Check out Mike & Kass Lazerow's Website: https://kassandmike.com/ Shoveling $h!t by Mike & Kass Lazerow on Amazon: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand | 22 May 2025 | 00:24:05 | |
Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about complianceāthey're essential for protecting your brand, your team, and your customers. Today we discussed: 00:09 Introducing Paul Chaney 00:42 Why Paul launched the AI Marketing Ethics Digest 02:58 Transparency, bias, and brand reputation in AI output 05:00 Strategy before technology: avoiding "bad work faster 06:55 What "shadow AI" is and how it can harm organizations 07:55 The need for usage policies and monitoring internal AI use 10:32 The Generative AI Business Adoption Hierarchy explained 13:20 Embedding AI into business culture with governance and clarity 15:27 What is AI techno-stress and how is it impacting workforces? 18:02 Lack of training is a hidden ethical risk for employee well-being 20:08 Why many business owners may give up on AIāand what that means for consultants Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay | 21 May 2025 | 00:24:33 | |
Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing servicesāthe Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients. Today we discussed: 00:00 Introduction 01:18 How the current agency model fails businesses and agencies alike 02:48 The misalignment between agency incentives and business goals 03:26 Using AI to elevateānot eliminateāmarketers 07:06 The evolution toward system installers and strategic leaders 09:47 Business owner reactions to the anti-agency concept 12:13 Adding consistency as the fourth "C" of effective marketing 13:53 Workshop overview: structure, tools, and outcomes 15:57 Licensing a system, not just learning a method 17:19 Who this workshop is designed to help 18:23 Who your ideal client is for this new model Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Why Tiny Experiments Might Be the Key to Sustainable Success | 15 May 2025 | 00:20:53 | |
Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labsāa platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation. Today we discussed: 00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments 02:11 How a health scare triggered Anne-Laure's career shift 03:41 Why we're obsessed with goalsāand how it can be harmful 05:42 The myth of public accountability: Why telling people your goals might not help 06:47 What exactly is a tiny experiment? 07:36 Reframing weight loss or health goals as experiments 09:33 Applying the PACT framework to business and marketing 11:47 How fear of failureāand fear of successāaffect experimentation 13:23 Practicing curiosity-driven intelligence in life and business 16:54 Using AI as a tool for reflection and experiment design 17:57 Personal stories: How tiny experiments shaped Anne-Laure's life and work 19:53 Where to connect with Anne-Laure and learn more More About Anne-Laure Le Cunff: Check out Anne-Laure Le Cunff's Website: https://nesslabs.com Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||
| Human Connection Is a Growth Tactic | 14 May 2025 | 00:23:41 | |
Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs. Today we discussed: 00:00 Opening 00:09 Introducing Johnathan Grzybowski 01:53 The Origin of Penji 05:46 How to Establish a Brand Identity 08:25 The Human Element of Penji 09:47 Penji Success Stories 14:13 How AI Affects the Design Workflow Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! š Get Your Free Prompts: https://dtm.world/freeprompts | |||