*This is a rerun of a previous DTM episode.

Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts.

00:00 Opening
01:03 Introducing Manick Bhan
01:32 Why Was Search Atlas Created?
03:53 Is SEO Dead?
06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search
09:12 Optimizing Content for Competitive Search
42 How Should Marketers Think about AI Today?
14:28 Quality vs Quanity
17:42 Rented vs Owned Spaces
20:09 Lessons Learned from a Founder

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John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.

00:00 Introduction
00:33 Meet Ernie Ross
01:10 What Is Intangence?
04:27 Trust as Brand Currency
07:40 AI Can't Replace This
10:56 Storytelling That Connects
13:07 Ethics of Emotion
14:32 Where to Start
16:49 Questioning Reality
18:35 Intangibles Drive Value

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Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work.

00:00 Start
00:33 Meet Anthony Blatner
01:09 Why LinkedIn Ads Work
02:20 Best Industries for LinkedIn
03:20 Campaign Structure Secrets
06:04 Thought Leader Ads
08:26 Targeting Mistakes to Avoid
11:29 Budgeting for LinkedIn ROI
14:32 Retargeting & Lead Capture
16:14 Creative Best Practices
18:04 LinkedIn Culture Shift
18:31 AI Impact on LinkedIn

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In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the past decade's most influential photographers. He's created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination. His fine art has been showcased globally, and he contributed to the Pulitzer-winning Snowfall story in The New York Times.

As a tech innovator, Chase created Best Camera, the first photo-based social networking app, and wrote the bestseller Creative Calling. He also founded CreativeLive, an online learning platform acquired by Fiverr in 2021, where over 50 million students have honed their creative skills.

In his new book 'Never Play It Safe'. We discuss the concept of Safety, strange as it may sound and the importance of attention in achieving success, overcoming self-doubt, the role of play in life, and the necessity of practice in mastering any skill. Chase emphasizes that the best experiences in life often lie beyond our comfort zones and that we must learn to pay attention to what truly matters to us.

• Check out Chase Jarvis's Website
• Connect with Chase Jarvis on LinkedIn
• Grab a copy of Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love 

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode.

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Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).

With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.

We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.

From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.

Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.

• Check out Brandy Burch's Website
• Connect with Brandy Burch on LinkedIn

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode.

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In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being interviewed by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.

She focuses on strategic planning, goal setting, and directing the company's operations in support of its goals. And on a personal note, she's also my daughter—which makes me "Pop Pop" to her kids!

In this episode, we change it up a bit as I become the interviewee. We explore my journey into entrepreneurship, why I started my own business, why I didn't work for someone else (the answer will surprise you), my passion for small businesses, and the evolution of marketing over the years.

I reveal lessons from my polar opposite parents and my former fears about running a business.

We also dive into my favorite topic: the impact of AI on small businesses, the opportunities and challenges they face, and the importance of curiosity and innovation in business.

I wrapped up with a glimpse into my future aspirations—what might life look like after Duct Tape? And I answered the timeless question: What's my all-time favorite business book?

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey's Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the "Most Influential CMOs in the World" and by AdWeek as one of the "Top 20 Marketing and Technology Executives," his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.

Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.

• Personalization is about creating customer experiences at scale.
• AI enhances personalization by analyzing customer data.
• The privacy factor in personalization must be managed carefully.
• 70% of consumers are comfortable with data use for value.
• Speed of learning is crucial for competitive advantage.
• Companies often have more data than they realize, but it's fragmented.
• AI can help integrate data from various sources effectively.
• Successful personalization can lead to increased customer satisfaction.
• Content should be bite-sized and easily digestible for consumers.
• Empowering customers with their data can enhance their experience.

• Check out David Eldelmen's Website
• Connect with David Edelman on LinkedIn
• Grab a copy of Personalized: Customer Strategy in the Age of AI

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey's world-renowned content to drive success within organizations. Her insights into the strategies and principles for building exceptional leaders, robust systems, and winning cultures demonstrate how FranklinCovey's blended learning solutions create real, practical impact—enabling the critical behavior changes needed for transformational results.

She is a co-author of the #4 Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and Project Management Essentials for the Unofficial Project Manager. 

• Check out Kory Kogon's Website
• Connect with Kory Kogon on LinkedIn
• Grab a copy of The 7 Habits of Highly Effective People

If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.