In this episode of The DTC Insider, I’m thrilled to welcome Nik Hall, the founder of Vitafive, a supplement company that went from zero to multiple eight figures in revenue through DTC channels. Nik expanded the brand into over 7,000 retail doors and increased their Amazon sales 4.5x in just three months, culminating in a successful exit to a multi-billion dollar corporation.

Today, Nik is the founder & CEO of REVIVE, an Amazon growth partner for elite brands. In our conversation, he shares his insights on cracking Facebook ads, the Amazon growth playbook, and how he navigated the challenges of scaling Vitafive. If you're a brand owner, marketer, or founder looking to learn how to succeed in the DTC world, this episode is packed with actionable takeaways.

Here’s a glimpse of what you’ll learn:

• What are agencies missing that brands need?

• Figuring out Facebook Ads: How cracking the code scaled Vitafive

• Amazon launch strategy: Key tactics for success on a competitive platform

• Expanding into 7,000 retail doors: Challenges and wins in retail growth

• Scaling & Selling: Key factors for maintaining profitability and managing growth

• Handling rising acquisition costs and staying profitable

• Leveraging email marketing for acquisition and its results

• Personalization in email and SMS for retention

• Scaling Vitafive on Amazon: Identifying trends and key strategies

• The importance of customer support in driving retention

• Advice for entrepreneurs today: Building a brand in the current environment
  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, Brian Roisentul interviews Thomas McCole, co-founder of Major League Socks, discussing the company's journey, the current e-commerce landscape, and the importance of customer experience and storytelling in branding. Tommy shares insights on their growth strategies, marketing efforts, and future plans for expansion into new sports, emphasizing the significance of quality over quantity in both products and customer engagement.

 

Here’s a glimpse of what you’ll learn:

• Major League Socks focuses on quality over quantity in product development.

• Customer experience is crucial for brand loyalty and word-of-mouth marketing.

• Storytelling is a powerful tool for branding and can be shared through partnerships.

• Engaging with the community enhances brand visibility and customer connection.

• Organic marketing strategies have proven effective for Major League Socks.

• The company prepares extensively for Q4, capitalizing on the holiday gift market.

• Social media presence is essential but has been challenging to maintain with limited resources.

• Expanding into new sports is a strategic move for growth and diversification.

• Customer retention strategies include personalized experiences and thoughtful engagement.

• Learning from other founders can provide valuable insights for business growth.
  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.

Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.

Here’s a glimpse of what you’ll learn:

• Introduction to Jordyn Casaus and Crown Affair

• Current struggles faced by brands

• Biggest challenges for marketing directors today

• Partnership with Sephora: How it started and its impact on brand growth and visibility

• Standing out in a highly saturated beauty industry

• Customer acquisition and retention

• Influencer marketing: Sourcing process and impact on the brand

• Testing whitelisting: Initial results and insights

• Future plans for Crown Affair

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand.

Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure.

Here’s a glimpse of what you’ll learn:

• Current struggles faced by brands

• Ongoing impact of 2023 manufacturing issues into 2024

• Challenges with customer acquisition and attribution

• Corporate gifting: big companies purchasing products

• Successful retention strategies and loyalty program

• Storytelling challenges for Aruna Project

• Key metrics and their evolution as the company grew

• Focus areas within the company

• Leveraging both short and long-form content in marketing strategies

• Future plans for Aruna Project

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, we dive into the incredible journey of Huega House, a brand that has quickly become a favorite among high-profile NFL athletes and content creators. Joining us is Jonathan Ruley, co-founder and CEO of Huega House, who shares the secrets behind their rapid rise to prominence.

Here’s a glimpse of what you’ll learn:

• Gaining High-Profile Athletes and Content Creators as Advocates

• Achieving Early Profitability and Bootstrapping Success

• Managing Rapid Growth and Demand Planning

• Organic Social Media, Blog-Style Content, and Storytelling in Videos

• Effective Customer Retention Strategies

• Increasing Margins Without Compromising Quality

• Expanding Product Line into Apparel

• Community-Building Events

• Journey, Challenges, and Exciting Plans for Huega House

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

 

In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup.

With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast.

Here’s a glimpse of what you’ll learn:

• Current Challenges for DTC Brands

• What Brands Can Do About These Challenges

• Expanding Into Other Categories: Pros and Cons

• Key Actions That Allowed IQBar to Grow

• RXBAR Influence

• Metrics Obsession and Evolution

• Areas of Company Focus

• How They Plan to Reach $50M in 2024

• Behind the Scenes of an 8-Figure CPG Brand

• Roles of Growth Marketing Agencies in 2024

• Importance of Short and Long-Form Content Creation

• Customer Acquisition And Retention Strategies

• What's Next for IQBar

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, Brian Roisentul sits down with Megan Klein, founder & CEO of Little Saints, a brand with a mission to radically transform the way we imbibe by creating non-alcoholic beverages that deliver the pleasureful tastes and smells of cocktails.

Here’s a glimpse of what you’ll learn:

• Shift from Wholesale to DTC in 2023: Reasons and Impact
• Advice for Entrepreneurs Pivoting from Wholesale to DTC
• Achieving 600% Year-over-Year Growth: Key Factors
• Content Creation Strategy and Effective Channels
• Navigating Challenges with Meta Ads and Mitigation Strategies
• Focusing on Product Donations over Events and Sponsorships
• Biggest Lessons Learned on the Journey with Little Saints
• Future Plans for Little Saints

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community.

We're here to talk about Kelly's journey, the challenges faced, and the innovative strategies that have fueled Kirrin Finch’s success.

Here’s a glimpse of what you’ll learn:

• Actions Required to Educate Customers and Disrupt the Industry

• Factors Contributing to Kirrin Finch's Rapid Growth

• Impact of Team Expansion on Operations

• Operational Factors: New Product Releases

• Strategies for Maintaining High Customer Loyalty and the Role of the Rewards Program

• Incorporating Customer Feedback

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base.

We're here to dive into her journey, the unique challenges she’s faced, and what makes Nuudii System stand out in the market.

Here’s a glimpse of what you’ll learn:

• Key Drivers Behind 196% YoY Growth

• Insights on Meta Ad Strategy: The Power of Video and Analogies

• Customer Retention Strategies: Rewards Program, SMS, and Email

• Building Loyalty with No Direct Competitors

• Team Members in Brand Videos: Enhancing Authenticity and Customer Connection

  Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers.

Here’s a glimpse of what you’ll learn:

• How to find out if you're paying too much to acquire customers

• Why most DTC brands don't track these metrics

• How to calculate each of them

• A tool that can save you many hours of tedious calculations

  Sponsor for this episode:

This episode is brought to you by BSR Digital. 

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox.

Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies.

Here’s a glimpse of what you’ll learn:

• How They Have Built Their Amazing Community

• Ways to Leverage a Community

• A Thorough Breakdown of Their Content Creation Process

• Their TikTok Shops Strategy

• The Simple, Yet Effective, Manual Actions That Sets Them Apart

  Sponsor for this episode:

This episode is brought to you by BSR Digital. 

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.

Here’s a glimpse of what you’ll learn:

• Yug's Background

• Partnering with Shiseido

• Obtaining Patents for Acne Treatment Technology

• Overcoming Higher Customer Acquisition Costs

• The Importance of Customer Activation in Skincare

• Retention Strategies and The Role of Customer Education

• What He Would Do Differently If He Had to Start Phyla From Scratch

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

 

In this episode of The DTC Insider, I’m joined by Mathieu Mireault, Co-founder and CMO of DermaDry, the at-home anti-sweat device for hands, feet, and underarms. DermaDry has revolutionized the way people deal with hyperhidrosis by offering an affordable and convenient solution from the comfort of their homes.

During our conversation, Mathieu sheds light on the unique challenges and opportunities of operating a medical device company in the DTC space. From hitting their first million in sales to moving beyond Facebook as their primary marketing channel, Mathieu shares insights into how DermaDry continues to grow while focusing on profitability and reaching new audiences.

We also dive into the strategies they’ve adopted to overcome the barriers associated with marketing to an audience with a condition that isn’t openly discussed, and what's next for this innovative brand.

 

Here’s a glimpse of what you’ll learn:

• What it’s like to be a medical company in the DTC space

• Achieving the first $1M in sales and scaling beyond

• The evolution of acquisition channels and key metrics measured over time

• Moving beyond Facebook as the brand's growth driver

• YouTube growth and building a following

• Focusing on increasing profit and how they’re doing it

• Overcoming the challenge of marketing to an audience with a rarely-discussed condition

• What’s next for DermaDry?
  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition.

Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicated to developing science-backed supplements for cognitive health and brain function.

 

Here’s a glimpse of what you’ll learn:

• His background as an NFL Player

• Transition to Business Owner

• Why He Thinks Amazon is The Wild West of Online Retail

• Lessons Learned from Approaching the 100th Retailer

• Scaling Up by 800% in 2024

• How To Maintain Quality Amidst Competition

• Managing Influencer Impact

• Expanding Beyond Texas and National Retail Strategies

  Sponsor for this episode...

This episode is brought to you by BSR Digital.

 BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".

Here’s a glimpse of what you’ll learn:

• His Entrepreneurial Journey

• Behind the Scenes of the Partnership with Nordstrom

• Adapting to Economic Challenges: Business Strategy Adjustments

• The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels

• Pros and Cons of DTC in the Skincare Industry

• Lessons Learned and Insights Gained

• Navigating Challenges as an Entrepreneur

• "Quit to Win": Inspiration Behind the Book

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space.

And some of them are 💣 💣 💣 

Want to know what it's about? Listen to the episode.

 

Here’s a glimpse of what you’ll learn:

• What will happen with TikTok?

• Big news for Google Ads

• Instagram's new AI and how it impacts brands

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.

It's not related to paid ads...

Or to any other fad growth tactic...

Want to know what it's about? Listen to the episode.

  Here’s a glimpse of what you’ll learn:

• The one lever that's widely overlooked by DTC brands

• The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands

• Tactic-oriented vs Business-oriented growth marketing agencies

  Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.

 

Here's a glimpse of what you'll learn:

• Current Challenges and Goals as a CMO

• Standing Out in a Competitive Industry

• Leading with Entertainment

• How to Know When Your Brand is Ready to Tell a New Story

• Key Customer Acquisition and Retention Channels

• Top KPIs Monitored by Podium Nutrition

• Custom Software for Loyalty and Retention

• Exploring Retail Expansion

• Insights on Retail Strategy

• Leveraging Influencers as Ambassadors

• The Role of Long-Form Video in Marketing Strategy

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Have you ever wondered what's working for everyone else in the DTC space?

Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands.

In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.

 

Here's a glimpse of what you'll learn:

• PPC Specialists' Priorities for 2024

• Goals for the Ad Campaigns in 2024

• Ad Platform Adoption and Spend

• Challenges With Multi-Channel Advertising

• Attribution-related challenges

• First-party data integration

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.

Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.

Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.

 

Here's a glimpse of what you'll learn:

• Key Actions for Replicating 9-Figure Success

• Revenue-Driving Channels: Insights from Two Brands

• Top KPIs for Brand Success

• Adapting Marketing Approach: Purple to Kizik

• Developing New Product Lines and Brand Messaging

• Leveraging Video Marketing for Kizik's Unique Value Proposition

• Strategy for Video Views and Content Creation

• Balancing Pace and Scale at Kizik

• Content Creation Engine: Volume vs. Quality

• Evolution of the Kizik Brand Platform

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing.

The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.

Here’s a glimpse of what you’ll learn:

• The Tiege Hanley Story

• Insights from Tiege Hanley's Founder

• Agile Strategies for DTC Growth

• Cultivating Company Culture: Tiege Hanley's Approach to Expansion

• Tiege Hanley's Winning Channels, Struggles, and Triumphs

• Success Marketing: Tiege Hanley's Unique Approach Unveiled

• Going Global: Challenges and Strategies for Tiege Hanley's Expansion

• Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision

 

Sponsor for this episode:

This episode is brought to you by minisocial.

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

Reasons to partner with minisocial?

👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!

👉 Managed service by industry experts, so you can sit back and relax.

👉 No long-term commitments, pay per project

👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

Check them out and get 15% off your first project!

In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.

 

Here's a glimpse of what you'll learn:

• His Perspective for Both Sides of the Field in the DTC Space

• Leveling Up Marketing for Brands in 2024

• How Shared Sweeps Can Help With That

• Breaking Through the Noise as a Brand

• How Brands are Leveraging It

• Social Snowball x Shared Sweeps

• Apréskin Launch

• Female Founder Denver Dinner Series

• What's Next for Shared Sweeps

 

Sponsor for this episode:

This episode is brought to you by minisocial.

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

Reasons to partner with minisocial?

👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!

👉 Managed service by industry experts, so you can sit back and relax.

👉 No long-term commitments, pay per project

👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

Check them out and get 15% off your first project!

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference.

Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion.

Here's a glimpse of what you'll learn:

• Rethinking success

• The emotional journey behind BOAS' mission

• Donating 90% of profits in a DTC landscape

• Exploring the journey of writing a book

• The decision to open a physical store

• The future of sustainable fashion

Sponsor for this episode:

This episode is brought to you by minisocial.

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

Reasons to partner with minisocial?

👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!

👉 Managed service by industry experts, so you can sit back and relax.

👉 No long-term commitments, pay per project

👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

Check them out and get 15% off your first project!

In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business. 

Here’s a glimpse of what you’ll learn:

• The Role of Lifelong Friendship in Building a Business

• Turning Frustration Into a Business Idea

• Challenges in Finding Product-Market Fit and Go-to-Market Strategy

• Lessons from the First Sample Bag and Kickstarter Campaign

• How a Trip to China Shaped Product Development

• Partnering With Professional Athletes for Brand Growth

• Navigating Supply Chain and Inventory Management Challenges

• Diversifying Customer Acquisition Beyond Meta Ads

• Building an Emotionally Resonant Brand

• Creative Strategies With UGC Videos and Founder-Led Content

• Optimizing Retention Through Email Marketing and Referral Programs

• What’s Next for FTL Bags?
  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig.

He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct shipping to their customers, leading to the birth of Portless.

With Portless, Izzy aims to revolutionize the e-commerce industry by massively improving cash flow and profit margins through direct fulfillment.

 

Here's a glimpse of what you'll learn:

• Common pitfalls in DTC profitability

• Strategies for improving profitability through logistics

• Enhancing cash flow through operational efficiencies

• The critical role of a reliable 3PL provider

• Understanding Section 321 and its benefits for DTC brands

• Advice for brands starting manufacturing in China

• Simplifying international expansion with Portless

• Future endeavors and growth plans for Portless

 

Sponsor for this episode:

This episode is brought to you by minisocial.

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

Reasons to partner with minisocial?

👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!

👉 Managed service by industry experts, so you can sit back and relax.

👉 No long-term commitments, pay per project

👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

Check them out and get 15% off your first project!

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.

He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.

Here's a glimpse of what you'll learn:

• Background and Company Introduction

• Genesis of the Business Idea

• Standing Out in the DTC Landscape

• Profitability Goals and Strategies

• Acquisition and Retention Channels

• Case Studies of Successful Wins

• Unconventional Move: Turning off Ads on BFCM

• Cross-Platform Tracking Methods

• Incorporating Customer Feedback into Product Development

• Milestones and Achievements

• Key Success Factors for DTC Brands

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level.

To learn more about BSR Digital, visit their website or book a call here.

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt.

She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines.

In this episode...

• Genesis of the business idea

• Early presence in CVS & Walmart

• Challenges and successes in retail

• Expansion into the Pets space

• Customer acquisition strategies

• Encouraging repeat purchases

• Handling returns: Lessons learned

• Future plans for Tooktake

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

 

Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app.

He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce.

Here’s a glimpse of what you’ll learn:

• Overview of the DTC space today

• Key challenges for DTC brands

• Solutions for overcoming those challenges

• What you need to know about the latest Gmail and Yahoo updates

• Advantages of mobile apps for businesses

• Maximizing mobile app potential beyond retention

• Why (and how) you should be treating your mobile app users differently

 

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

 

After interviewing a very successful brand, we thought there were many things in common with other successful businesses.

That's why we wanted to put them together in this episode.

In this episode...

• 4 key things successful DTC brands do

• Traps to avoid along the way

• The importance of proper processes and small iterations

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf.

He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit.

On this episode...

• What Platter is about and how it helps e-commerce brands

• Current challenges for DTC brands

• What DTC brands should focus on to be successful in 2024

• Best practices to increase AOV, LTV, and CR

 

Sponsor for this episode...

This episode is brought to you by Portless.

Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

Portless is the fulfillment game-changer for DTC and e-commerce brands.

Why Portless?

• Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

• Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

• Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

• Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

 

On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman.

Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success.

On this episode...

• Introduction to Cleverman and Its Mission

• Key Components for DTC Success: Product, Offer, Funnel, and Message

• Cleverman's Unique Website Personalization and Social Proof Strategy

• Insights from Amazon's Personalization Approach

• Behind-the-Scenes: Daily Backend Actions for Success

• Acquisition and Retention Strategies

• Cross-Platform Effort Tracking

• Current Challenges for DTC Brands

• Cleverman's Outlook for 2024

 

Sponsor for this episode...

This episode is brought to you by Portless.

Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

Portless is the fulfillment game-changer for DTC and e-commerce brands.

Why Portless?

• Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

• Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

• Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

• Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players.

In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed.

 

In this episode...

• How to stand out as a brand in a very competitive industry

• Their alternative to using models

• How do they get real UGC without even paying for it, and with no fancy tool

• What they do when they call their customers

• How to get true raving fans for your brand

• Taking care of your VIP customers

 

Sponsor for this episode...

This episode is brought to you by Portless.

Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

Portless is the fulfillment game-changer for DTC and e-commerce brands.

Why Portless?

• Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

• Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

• Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

• Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer.

We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads.

We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today.

 

On this episode...

• Joom Loomer's long-form video tips and secrets to publish a video every day of the year.

• His content creation routine and the best-performing platforms

• 2023 changes in Meta Ads

• Favorite Meta Ads' new features

• How advertising agencies need to evolve in 2024

• Recommendations for media buyers in 2024

 

Sponsor for this episode...

This episode is brought to you by Portless.

Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

Portless is the fulfillment game-changer for DTC and e-commerce brands.

Why Portless?

• Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

• Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

• Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

• Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast.

In this episode, he talks about the 8 things they have in common and contributed to their success.

 

On this episode...

• 8 things these successful brands have in common

• Why and how you should apply them to your business

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, I sit down with Caleb Ulffers, Co-Founder & CEO of Haven Athletic. Haven Athletic has redefined the gym bag, creating organized bags tailored to high-performance and professional athletes.

With over $4 million in sales and collaborations with hundreds of top athletes, Caleb and his team are carving out a unique niche in the market.

In our conversation, Caleb shares the journey of starting Haven Athletic, the lessons learned from his previous ventures, and the process behind reinventing the gym bag. We also dive into the company’s approach to leveraging athletes and influencers, their acquisition strategies, and what’s next for Haven Athletic. If you’re interested in product innovation, building a brand from the ground up, or simply curious about the entrepreneurial journey, this episode is for you.

Here’s a glimpse of what you’ll learn:

• The Founding Story

• Reinventing the Gym Bag

• Exiting a SaaS and a Services Company

• Entrepreneurial Insights

• Creating companies from “crazy ideas” and what the next one could be

• The process of figuring out how to design the bag

• Leveraging athletes and influencers for promotion

• Acquisition Strategies

• Why Retention is not a primary focus for them

• What’s Next for Haven Athletic
  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders?

In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this.

 

On this episode...

• Defining your value ladder

• 3 strategies to increase your AOV

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

For just a moment, forget about your ad account and email marketing strategies.

And think about the business layer of your DTC brand.

According to many authors, the 3 levers to grow a business are.

And in this episode, we'll go over each of them.

 

In this episode...

• The 3 levers to grow a business

• The 4-step framework to take action

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

The other day I was on a call with a client. And he said there's so much going on in his business.

Which makes him confused about the next steps he should take.

So, I told him about these key questions, and he was amazed at how helpful they were.

 

In this episode...

👉 How To Plan A Business You REALLY Want to Work Inthe Blank Page
👉 Key Questions That Will Help You Get Off

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital:
👉 Visit their website: https://www.bsrdigital.com/
👉 Book a call: https://calendly.com/brianroisentul/discovery-cal

How much do you think the media buyer's role has evolved lately?   After all, media buyers shouldn't ONLY be the go-to people for implementing and optimizing ad campaigns.   The media buying role is changing FAST. And if they don't adapt, they will really struggle to add value in the near future.   Fortunately, there are 4 things media buyers could start doing today to add more value to their clients.   In this episode... 

• The evolution of media buying
• How new technology and changes in the advertising industry affected their roles
• 4 things media buyers can start doing today to add more value

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

 

If you think the year is over. Think again.

Even though the peak season is indeed over for many brands, there are still some things you can leverage before the year ends.

In this episode of The DTC Insider podcast, Brian Roisentul and Florencia Kolyvakis go through them.

 

In this episode...

👉 Record-high Black Friday-Cyber Monday sales for Shopify merchants
👉 What can DTC brands focus on before the year ends?

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.
 
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. 
 
To learn more about BSR Digital:
👉 Visit their website: https://www.bsrdigital.com/
👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

Today is the day. Black Friday is here!   It's the day brands have been waiting the whole year.   And since we know that today the attention of e-commerce brands and marketers will be all over the place, we'll just keep this one short & sweet with a last-minute Black Friday Checklist.   In this episode...  

• Last-minute checklist for Black Friday

  Sponsor for this episode...   This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

Black Friday is only 1 week away!   In this episode of The DTC Insider podcast, Florencia Kolyvakis and Brian Roisentul discuss the latest news in the e-commerce space and how brands can leverage them.   In this episode...

• Shop Amazon Directly from Facebook & Instagram Ads
• Meta's New Flexible Ad Creative Format
• 4-step formula many successful brands have used to build customer loyalty

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

We continue with the episode series on tips to make the most out of this commercial season.   In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing.   In this episode...  

• Paid ads strategy for Black Friday
• Email marketing strategy for Black Friday
• What your audience is expecting to hear from you on each channel
• Getting orders through email flows even if you don't promote any product
• How we structure ad campaigns for BF on Meta and Google Ads

  Sponsor for this episode...   This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

We're only a few weeks away from Black Friday!

That's why in this episode, Florencia Kolyvakis and Brian Roisentul discuss how brands can get ready.       In this episode...

• Meta's Budget Scheduling Feature
• Shopify Report on Holiday Shoppers
• Holiday Shopper Purchase Timing and Spending Habits
• Q4 Planning
• Importance of 90-Day Roadmaps
• Planning Budgets and Funnels

  Sponsor for this episode...   This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com.   We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions.

In this episode...

• What is Retention.com?
• How Does It Work?
• The iOS 14 Impact on E-commerce Email Marketing
• Navigating iOS 17 Updates with Retention.com
• Klaviyo's Tracking Evolution and Its Significance
• Benefits for Shopify Merchants
• Preparing for Black Friday in Email Marketing
• Timing Black Friday Email Campaigns

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events.

With a wealth of experience in conversion rate optimization (CRO) and over 80 eCommerce events under his belt, Adam shares his expert insights on the current e-commerce landscape, the importance of CRO in 2024, and practical tips for brands looking to optimize their online presence and maximize their event experiences.

 

Here’s a glimpse of what you’ll learn:

• Understanding the Current E-Commerce Landscape

• What is CRO and Why It Matters in 2024

• Prioritizing Changes Onsite: Tackling a Long To-Do List

• Measuring Website Optimization: Key Metrics to Watch

• Hiring the Right Agency: Essential Questions to Ask

• The Power of Events in eCommerce

• Maximizing ROI from eCommerce Events

• BFCM Preparation Tips

• Best and Worst Experiences in Merchant Interactions
  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, we talked to Scott Brown and Tim Swindle, founders of PaddleSmash.   They dive into the fascinating journey of PaddleSmash and explore various aspects of their business, including how they went viral on TikTok, their presence in 3 big retail stores, and the valuable lessons they learned from their experience on Shark Tank.   In this episode...

• What's PaddleSmash About
• Idea Generation and Validation Process
• TikTok Virality
• Shark Tank Experience
• Customer Acquisition Channels
• Lessons from their experience with big retail stores

 

Sponsor for this episode...

 

This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, I had the pleasure of speaking with Joline Nehoray Nazarian, the co-founder of Beverly Hills Lingerie.  

In this episode...

• Landing in the Top 3% of Shopify Stores
• Working Relationship with her Sister
• Acquisition and Retention Channels and Strategies
• The Power of Community and Close Support
• Offline Marketing Strategies
• PR Efforts
• Influencer Marketing
• Success Factors for DTC Brands
• Preparing for Black Friday in E-Commerce

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

Alon Partuk is the founder of Apricoat and Octup.   In this episode, he’ll share his unique perspective as the founder of both a DTC brand and a tech company in the e-commerce space. 

In this episode...

• Exploring the Challenges of Tech Companies and DTC Brands
• Decoding the Essentials for Thriving DTC Brands
• The Story and Purpose of Octup
• Understanding the Benefits Octup Offers to Brands
• Spotlight on Octup's Most Beloved Feature
• Tips for Black Friday
• Apricoat's Winning Channels and Customer Acquisition & Retention Strategies

 

Sponsor for this episode...

 

This episode is brought to you by BSR Digital.

  BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

Matthew Barnett is the CEO and head of product for Bonjoro; a loyalty platform for building loyal customers that stay for life with over 50k happy customers.

This episode originally aired on Nov 11th, 2022. So, if you didn't listen to it, now it's a great time to do it!

In this episode...

• Matthews's background
• About Bonjoro
• What "loyalty" means
• Map out the customer journey
• How to make your customers come back
• How to build high performing teams
• Tips for the BFCM