In this episode of the Drinks.com Podcast, Brandon Amoroso speaks with Zack Musick, Director of Education for the German Wine Collection. Zack delves into his journey from a budding sommelier in Laguna Beach to a pivotal figure in promoting German wines in the U.S. He shares his unique insights into the diversity and complexity of German wines beyond the typical sweet Riesling, advocating for a broader appreciation of Germany's wine offerings including dry wines, Pinot Blanc, and the emerging German Chardonnay.

Here's what you'll learn:

• The evolution of German wines from sweet Rieslings to a diverse array of high-quality varieties.
• The challenges and strategies of introducing lesser-known German wines to the American market.
• The role of organic and biodynamic practices in producing superior wines.
• Techniques for educating sommeliers and consumers to broaden their wine preferences.
• The impact of online platforms and wine clubs in boosting the visibility and sales of German wines.

Zack Musick
LinkedIn - https://www.linkedin.com/in/zack-musick-9110521a/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

In this episode of the Drinks.com Podcast, host Brandon Amoroso engages with Jeff Meisel, VP and General Manager of DTC Wine and Spirits at Constellation Brands. Jeff shares his journey from the restaurant industry into the vanguard of direct-to-consumer strategies in wine and spirits, offering a glimpse into the innovative approaches reshaping how brands connect with consumers.

Here's what you'll learn:

• Insights into the evolution of direct-to-consumer strategies within established alcohol brands.
• How customer data platforms enhance personalized marketing and customer retention.
• The balance of online presence and physical customer engagement in the alcohol industry.
• Strategies for navigating regulatory challenges in the digital marketing of alcohol.

Jeff Meisel
LinkedIn - https://www.linkedin.com/in/jeffreymeisel/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

Michael Bowen is co-founder and COO of Speakeasy, the platform that's revolutionizing the world of online alcohol and e-commerce. He shares his journey, from working with digital first companies to e-commerce startups, and how his passion birthed Speakeasy. Learn about how his move to Shopify entirely transformed their business, allowing them to manage a staggering 300+ brands more effectively and enable these brands to tell their own story.

We unravel how challenging the 'old guard' can create opportunities in the digital world. Michael unpacks the power of  Shopify's network effect and how it aids alcohol merchants in customer acquisition. 

Michael shares insights on the power of collaboration, the importance of execution, and the benefits of sharing your playbook. He also gives us a glimpse into his experience of working with large agencies and the impact it had on customer experience as he scaled his business.

So, pull up a chair, pour yourself a drink, and prepare for the blueprint on disrupting business of online alcohol.

We sit down with acclaimed Michelin-starred chef and industry legend, Geoffrey Zakarian. Geoffrey invites us into his fascinating world, sharing business insights, entertaining anecdotes, and a wealth of knowledge from his years at the Food Network and managing his own restaurant empire. You'll also get to hear about his love for wine and cocktails, and how they add that touch of magic to any dining experience.

We'll transport you to the charming and simplistic dining scenes of Italy and France, as Geoffrey shares his own experiences and perspectives, drawing parallels and teaching us the subtle art of hospitality. 

We also talk about his unique approach to guiding the customer through the daunting task of wine selection and maintaining consistency in his restaurant's presentation and service.

Grab a seat at the table and have a listen!

E-commerce and alcohol is intersecting and Blake Moore, Director of E-Com at RNDC and our guest for this episode, is here to demystify the complexities around that. Blake brings his unique understanding of the traditional three-tier system and the role of marketplaces like Instacart to the table, emphasizing on the absolute necessity of having a hefty budget for investing in the right channels. He also shares RNDC's e-commerce strategies during the trying times of the pandemic and their plans for the future.

We dive deep into the rise of B2B e-commerce and the importance of merging it with traditional e-commerce tactics for an effective omni-channel strategy. Blake emphasizes on the need to restructure team incentives to go in line with the overall sales goals. As a cherry on top, we wrap up by sharing our favorite alcohol memories and our choice of wines for a perfect evening. 

Grab a glass and tune in!

Let’s explore the journey of a wine bottle - from a vineyard to your table. Joe Megibow, the mastermind behind Bright Cellars, shows us the way. Raised in the company of wine, Joe sought to disrupt the exclusivity of the industry and make it accessible to the younger generation. His data-driven approach analyzes customer preferences, from their favorite type of coffee to sweets, and curates wines that match these tastes.

The wine industry has its fair share of challenges, but Joe believes they're nothing but opportunities waiting to be seized. With the advent of the internet, it has become more important than ever for wineries to bridge the gap between themselves and consumers. Joe shares his experience with Shopify, emphasizing that outsourcing certain tasks can only reach a certain level of efficacy - having the expertise in-house is key to achieving remarkable success.

Looking ahead, Joe predicts a wave of new trends sweeping the industry. From customer-centric approaches to novel products and packaging, he sees a “bright future,” especially for low alcohol or zero-proof products. He stresses the importance of keeping pace with evolving customer needs and the need for authenticity in everything we do. With Joe's insights, get ready to explore the fascinating world of wines from an entirely new perspective! 

So grab your glass and join us!

Dive into the world of beverage alcohol branding and market innovation with our latest episode, featuring the industry trailblazer, Guillaume Cuvelier. As the driving force behind powerhouse brands like Svedka, Aviation Gin, and Davos Brands—and co-owner of Cuvelier Los Andes—Guillaume’s contributions to the world of alcohol are nothing short of iconic.

Hosted by Brandon Amoroso, founder and President of Electriq, this episode is a deep dive into Guillaume's illustrious journey. He shares the origins and aspirations behind the birth of Svedka and how, with innovative branding strategies, they managed to stand out and redefine the vodka marketplace. It's a tale of passion, intuition, and disruptive thinking.

One of the episode's highlights is the exploration of the burgeoning private label market, especially for industry titans like Amazon and Target. Guillaume and Brandon delve into the strategies vodka brands employ, especially in a market often steered by competitive pricing. From this, they transition into the art and science behind effective ad campaigns, shedding light on what truly resonates with audiences today.

A focal point of the conversation revolves around celebrity partnerships. As someone who's leveraged star power to enhance brand visibility, Guillaume unveils the dynamics of celebrity endorsements and how they can propel a brand into the limelight. He emphasizes the crucial role of branding in building enduring relationships with consumers, discussing its power to foster loyalty and drive brand recognition.

As the conversation progresses, both host and guest turn their attention to the evolving nature of branding, especially in the face of the TikTok generation. Understanding how Gen Z and young millennials engage with alcohol brands, their unique preferences, and the platforms they frequent offers invaluable insights into the future of alcohol marketing.

Technology and wine are well on the way toward an entirely new era.  The DRINKS.com Podcast launches with an in-depth chat with our esteemed guest, Jessica Kogan, the Chief Growth and Experience Officer of Vintage Wine Estates and the founder of Cameron Hughes Wine. Jessica is at the forefront of blending tech with tradition, leveraging AI and other technologies to better connect with customers.

From the vineyards to the glass, the journey of wine is changing dramatically. The heavily regulated US alcohol market has found an ally in technology and Jessica shares fascinating insights on how the sands of the marketplace are going through a fundamental shift. She delves into how the pandemic has influenced retail partners to adopt technology, and also discusses the role of Gen Z and millennials in shaping the wine industry. 

Reshape your ideas about what is possible in the world wine. Pour yourself a glass and join us in this exploration of technology's influence on the alcohol industry.

Join host Brandon Amoroso as he delves into the fascinating world of the alcohol industry with Michael Cella, a seasoned expert in consumer investment banking. In this episode, Cella shares valuable insights into the macroeconomic landscape of wineries and alcohol, challenging prevailing narratives with a contrarian perspective. From the impact of COVID on online alcohol sales to the rise of experiential retail, Michael and Brandon explore the trends shaping the industry's future. With a focus on resilience and innovation, this conversation offers valuable takeaways for entrepreneurs and investors alike. Join the conversation today to stay ahead in the ever-changing landscape of the alcohol industry.

Mike Cella:
LinkedIn - https://www.linkedin.com/in/michael-cella-54a49a2

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

In this episode of the Drinks.com podcast, host Brandon Amoroso speaks with Jota Tanaka, the master blender of Fuji Whisky. They delve into Tanaka's remarkable journey from brewing and winemaking in California and Kentucky to his role at Fuji Gotemba Distillery. Jota shares his insights into whiskey blending, market trends, and the impact of global demand on Japanese whiskey. He also discusses the delicate balance between tradition and innovation while introducing the special 50th-anniversary single malt blend. Listen in to uncover the artistry, legacy, and global vision that define Fuji Whisky's approach to crafting spirits.

Jota Tanaka:
LinkedIn - https://www.linkedin.com/in/jota-tanaka-a19a37146/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

Step into the world of wine innovation with host Brandon Amoroso and special guest Johan Eide, the mastermind behind Region and Sampl. Together, they unravel the complexities of wine production, the power of direct-to-consumer sales, and the future of tasting room experiences. Join them as they uncork the secrets to authentic wine engagement and toast to a future where tradition meets innovation.

Johan Eide

LinkedIn - https://www.linkedin.com/in/johan-eide-8191b9114

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Join Brandon Amoroso as he explores the dynamic world of online alcohol sales with Philip James, the visionary founder of Firstleaf, on The DRINKS.com Podcast. Delve into Philip's journey from the UK to pioneering the digital wine industry in the US, and uncover the innovative approach of Firstleaf in personalized wine recommendations. From discussing wine production intricacies to navigating the challenges of brand loyalty and the impact of the pandemic on the industry, Brandon and Philip offer invaluable insights. Discover the transformative role of technology, including Firstleaf's mobile app and the use of generative AI, in reshaping industries and adapting to evolving market dynamics. Gain a profound understanding of the intricate interplay between technology, consumer behavior, and industry evolution in this captivating episode.

Philip James

LinkedIn - https://www.linkedin.com/in/philipjames/
Sampl - https://drinksampl.com/
Region - https://drinkregion.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

In this episode of the Drinks.com Podcast, Brandon Amoroso sits down with Joe Fisch, the CEO of Wine Access, a premier platform for expertly curated wines. Joe shares his journey from working in retail and consumer-focused roles, including Ghirardelli Chocolate Company and TWC, to his passion for e-commerce, retail, and wine, leading him to Wine Access.

Wine Access, a direct-to-consumer e-commerce platform renowned for sourcing the world's finest wines, offers not only exceptional wines but also rich narratives that reveal the stories behind each bottle. Joe emphasizes the essence of delivering a high-quality product, as wine transcends categories by connecting people through shared moments and cherished memories.

Brandon and Joe delve into various facets of the wine industry and customer preferences. They discuss Joe's surprises when transitioning into the wine industry, the importance of building relationships within the wine sector, and the gradual adoption of digital tools in the wine business.

Trust and relationships with vintners play a pivotal role when representing premium wine brands on platforms like Wine Access, as Joe underlines. He also sheds light on the slower pace of digital adoption within the wine industry compared to other sectors, emphasizing the need for modern e-commerce practices.

The discussion also touches on wine trends, including the popularity of grower Champagne, affordable white wines, and high-end Bordeaux. Joe explains Wine Access's approach to serving customers with varying wine expertise and introduces strategies for introducing customers to higher-priced wines.

They wrap up the conversation with insights into customer budgeting for wine, including the potential for customers to explore more expensive bottles and different wine regions and varieties.

Tune in to this episode for a deep dive into the world of wine, personalization in e-commerce, navigating regulatory challenges, and unforgettable wine experiences. 

In this episode of the Drinks.com Podcast, host Brandon Amoroso chats with Brian Rosen, Chairman of Growth Beverage,  whose rich background as a scion of Chicago's first post-Prohibition liquor license holders sets the stage for an enlightening discussion. Discover the keys to success in this competitive landscape, from sustainable business models to the role of e-commerce. Plus, learn Brian's investment criteria, emphasizing financial acumen and receptive leadership.

Through this conversation you will gain valuable insights into evaluating potential investments in the beverage alcohol industry, where financial acumen and strong leadership qualities intersect with the ever-evolving landscape of consumer preferences and market dynamics.

Topic timestamps

🎙️ Introduction and Brian Rosen's Background (00:00:00)

🚀 Founding Bev Strat and Role in Brand Sales (00:02:10)

🌱 Introduction to Growth Beverage Ecosystem (00:03:12)

🚫 No and Low Alcohol Alternatives (00:05:38)

❌ Challenges in Seltzer Market (00:07:56)

🌿 Sustainable Business Models (00:08:24)

👥 Building Direct Customer Relationships (00:10:01)

🔍 Regtech and Compliance (00:14:27)

🌟 Strategies for New Brands (00:15:32)

🌎 Expanding Distribution (00:16:07)

🌑 Challenges in the Gray Area of Alcohol (00:17:08)

💼 Capitalization for New Brands (00:18:04)

💡 What Investors Look for in Beverage Alcohol Businesses (00:25:55)

👔 The Importance of a Good and Active Leadership Team (00:26:45)

📊 Key Metrics Investors Want to Know (00:27:02)

🛠️ The Role of Expertise and Resources in Investment (00:29:25)

🍻 Favorite Alcohol Memory (00:30:22)

🎤 Wrapping up the Interview (00:33:04)

In this episode, Brandon sits down with Quinton Jay, the founder and managing director of Bacchus Consulting Group and a seasoned expert in the beverage alcohol industry. Throughout their conversation, Quinton Jay shares a wealth of insights and experiences, making this episode a valuable resource for anyone interested in the wine industry.

Together, they delve into a wide range of topics, including the evolving consumer trends impacting the wine industry, the profound influence of technology, and the numerous challenges and opportunities that wineries face in today's dynamic landscape. Quinton Jay's extensive knowledge and perspective offer listeners a deeper understanding of the wine business.

Throughout the episode, you'll also discover the importance of storytelling and customer engagement in the wine industry, the complexities of inventory management and distribution, the evolving role of e-commerce with a focus on platforms like Shopify, the significance of marketing and legal compliance for wine businesses, and Quinton's personal favorite wine memories and standout bottles.

Whether you're a seasoned professional in the beverage alcohol industry or simply curious about the world of wine, this episode provides valuable takeaways and a comprehensive view of the industry's challenges and opportunities. Don't miss this enlightening conversation with Quinton Jay.

Timestamps

• 🎙️ (00:00:00) - Introduction: Quinton Jay's Background and Journey
• 💡 (00:03:15) - Exciting Trends in the Beverage Alcohol Space
• 📦 (00:05:43) - Direct-to-Consumer Experiences
• 🔍 (00:07:36) - Leveraging Technology for Wine Industry Growth
• 📈 (00:13:50) - Success Factors in Wine Business
• 📦 (00:15:29) - Inventory Challenges
• 📌 (00:21:28) - Customer Retention Strategies
• 🛒 (00:26:40) - Evolution of E-commerce and Shopify in the Alcohol Industry
• 🛍️ (00:27:09) - Challenges of the Alcohol Industry and Why Shopify Is Chosen
• 📜 (00:28:52) - Complexity of Alcohol Regulations, Taxation, and Shipping
• 🌐 (00:29:50) - Bringing Together the Best Minds in the Industry Through Platforms Like Shopify
• 🌐 (00:30:13) - Making It Easy for Winemakers and Sellers to Get Online
• 📉 (00:32:14) - Challenges for Small and Medium-Sized Companies
• 🍷 (00:33:01) - Favorite Wine 
• 👋 (00:36:22) - Closing Remarks and Contact Information

Website

Kristin Olszewski is the visionary founder and CEO of Nomadica Wines. Kristin's journey from being a sommelier to becoming an entrepreneur in the wine industry is not only inspiring but also a testament to her unwavering passion for wine and her mission to redefine how we perceive and enjoy it.

Throughout the episode, Kristin shares her experiences, challenges, and triumphs in the world of wine. From the inception of Nomadica Wines to navigating the tumultuous waters of the COVID-19 pandemic, she offers invaluable insights into what it takes to build a successful wine company.

One of the key takeaways from this episode is Kristin's commitment to making wine more accessible and approachable, especially for younger generations. She recognizes the importance of authenticity in branding and marketing, a concept that resonates deeply with today's savvy consumers. As she aptly puts it, consumers now possess a "B.S. detector" that can instantly detect inauthenticity.

The discussion also touches on sustainability, a core principle of Nomadica Wines, and the exceptional quality of canned wine. Kristin's passion for sustainability and her dedication to offering a top-notch product are evident in every aspect of her business.

Overall, this episode of The DRINKS.COM Podcast is packed of wisdom for wine enthusiasts, aspiring entrepreneurs, and anyone interested in the intersection of wine, marketing, and authenticity. Kristin Olszewski's passion, authenticity, and dedication shine through, making this episode both informative and truly enjoyable. Tune in to discover the fascinating world of wine through Kristin's eyes and uncover the secrets to building an authentic and successful brand in today's competitive market.

In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Kyle Ray, the general manager of ASV Wines, to explore the dynamic evolution of the wine industry. Kyle shares his journey from starting as an intern to managing a multifaceted wine business, delving into topics such as globalization, the surge of organic and low-alcohol wines, and the cautious integration of AI in winemaking. With insights into market shifts post-COVID and personal wine memories that highlight the romance of wine culture, this conversation offers a behind-the-scenes look at how tradition and innovation are blending in today’s wine landscape.

Here's what you'll learn:

🦠 The impact of COVID on inventory, supply chains, and consumer behavior.

🍃 The rising popularity of organic, low-sulfite, and low-alcohol wines.

🤖 The potential—and current limits—of AI applications in winemaking.

📈 Strategies for introducing consumers to higher-tier wines.

Mores resources at Drinks.com

Andrew Kamphuis, President of Commerce7, joins us to explore the cutting edge of wine e-commerce and direct-to-consumer innovation. Andrew dives into how his platform transforms the digital wine buying experience—from seamless checkouts and AI-driven product recommendations to building deeper customer relationships through unified CRM systems. Discover the strategic shifts that are redefining how wineries engage with modern consumers and drive recurring revenue in an increasingly competitive marketplace.

Here's what you'll learn:

🍷 How digital tools are transforming DTC strategies for wineries

🤖 The impact of AI and CRM on enhancing customer engagement

📈 Key tactics for scaling e-commerce in the regulated alcohol industry

Mores resources at Drinks.com

Join host Brandon Amoroso and industry expert Roger Scommegna as they dissect the technical underpinnings of modern wine import operations. This episode delves into how vertical integration and data-driven strategies are redefining supply chain resilience, market dynamics, and regulatory navigation in the wine industry. Discover the engineering excellence behind streamlined pricing, distribution, and inventory management that’s transforming the way wine reaches consumers.

Here's what you'll learn:

🔧 Vertical integration benefits & challenges

📊 Optimizing supply chains & inventory management

⚖️ Navigating market fluctuations & regulatory pressures

💡 Leveraging digital tools for pricing & distribution strategies

Mores resources at Drinks.com

Join host Brandon Amoroso as he converses with Patrick Roney, former founder and CEO of Vintage Wine Estates and Windsor Vineyards, to uncover the evolving landscape of the wine industry. Patrick shares his four-decade journey, the challenges of navigating a highly regulated market, and the pivotal role of direct-to-consumer strategies and technology in driving success. Discover how wineries can overcome distribution hurdles, leverage e-commerce, and embrace innovation to connect with today’s consumers.

Here's what you'll learn:

📈 DTC Strategies: Building direct consumer relationships.

📜 Regulation Navigation: Understanding the three-tier system.

🛒 E-Commerce Trends: Leveraging platforms like Shopify.

🤖 AI in Wine: Enhancing customer engagement.

📉 Distributor Challenges: Overcoming consolidation effects.

🍷 Wine Clubs: Maintaining customer relationships.

🎨 Label Innovation: Advancements in wine labeling.

🌍 Market Insights: Opportunities in the U.S. market.

Mores resources at Drinks.com

In this episode, Brandon Amoroso sits down with Gaetano Peragine, Founder and Managing Director of Straitalian Winemakers, to explore the intricate world of Italian wine. Gaetano shares his journey from the media industry to revolutionizing the wine business, tackling challenges like supply chain disruptions during COVID-19, and leveraging e-commerce and AI to connect with modern consumers. Discover how Straitalian Winemakers is bridging tradition with innovation to make Italian wines more accessible and approachable for a global audience.

Here's what you'll learn:

💡 Innovative approaches to engaging customers through farming experiences and brand loyalty

🛒 Challenges and opportunities in leveraging e-commerce tools in the Italian wine market

🤖 Potential applications of AI in enhancing customer education and personalized wine recommendations

📜 Navigating complex wine regulations and simplifying appellations for consumer understanding

🍷 Strategies to make wine more approachable for younger generations and non-traditional consumers

🌱 The role of biodynamic and natural wines in today's market and their niche growth

🌦️ Effects of climate and weather on wine production and pricing

Mores resources at Drinks.com

In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Joe Chura, founder and CEO of Go Brewing, to discuss his unconventional journey from automotive to alcohol. Joe shares insights from transitioning between industries, the importance of customer data in scaling new markets, and the unique challenges of the non-alcoholic beer industry.

Here's what you'll learn:

🚗 How Joe Chura applied his auto industry expertise to his brewing business.

🌐 The benefits of focusing on e-commerce before traditional retail for Go Brewing.

🍺 Joe's approach to ensuring high-quality non-alcoholic beer.

📊 The role of customer feedback and data in shaping Go Brewing’s products and marketing.

Mores resources at Drinks.com

In this episode of the Drinks.com podcast, host Brandon Amoroso chats with Mickael Alborghetti, founder and CEO of EthicDrinks. They delve into the evolving landscape of the wine industry, discussing the shift towards sustainable practices, organic production, and innovative packaging. Mickael shares his journey from vineyards in Burgundy to pioneering a wine brand that marries tradition with modern consumer needs, including transparency in wine labeling and the rise of non-alcoholic wines.

Buy: https://wineinsiders.com/collections/ethicdrinks

Here's what you'll learn:

🍇 The transition of the wine industry towards sustainability and innovation.

🌍 How consumer preferences are shifting towards organic and biodynamic wines.

🏷️ The impact of new regulations requiring more transparency in wine labeling.

🍷 The growing popularity of non-alcoholic wines and how they are made.

🚢 Mickael's unique approach to exporting wines sustainably via sailboat.

📦 The challenges and solutions in adapting wine packaging to modern standards.

Mores resources at Drinks.com

In this episode of the Drinks.com Podcast, Brandon Amoroso and Justin Noland, VP of Digital Experience at Treasury Americas, discuss the transformative journey of the wine industry as it merges age-old traditions with cutting-edge digital experiences. The discussion spans innovative strategies reshaping how wine is marketed, sold, and enjoyed globally. They explore the pivotal role of digital tools in enhancing wine production, from vineyard management with AI to engaging consumers through augmented reality labels and more. Join us to uncover how tradition and technology blend to breathe new life into the wine industry, making each sip a testament to innovation.

Here's what you'll learn:

• How digital innovations are transforming traditional wine marketing.
• The impact of augmented reality and AI on wine production and sales.
• Strategies for engaging modern consumers in the wine industry.
• The role of digital tools in enhancing vineyard management.
• The benefits of merging technology with traditional wine-making practices.

Mores resources at Drinks.com

In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Carson Benham, newly minted VP of West Coast Sales at Martin Ray Winery, for a candid look at where wine sales are really headed.

Inside the conversation

🎯 80/20 in action: how Carson decides which markets and events deserve his time—and why Utah suddenly matters.
🔄 E-commerce vs. three-tier: practical ways to use DTC traction to unlock distributor deals.
💸 Price-point reset: turning California’s bulk-wine oversupply into everyday-luxury bottles under $25.
📱 Gen-Z playbook: digital storytelling, “better-for-you” labels, and checkout flows that match fashion-retail standards.
🌊 Surviving the RNDC exit: ripple effects of a top distributor leaving California and the new openings for small brands.
🚚 Hidden costs revealed: shipping math, six-bottle safeguards, and why Apple Pay should be on every winery site.

Whether you sell wine, study the industry, or love a good deal at dinner, this conversation delivers practical takeaways you can use right away.

Mores resources at Drinks.com

In this episode of the Drinks.com Podcast, Brandon Amoroso sits down with Pete Jones, co-founder of Aesthete Wines and former head of wine and spirits at Shopify, now at Stripe. From growing up in Sonoma County to pioneering digital transformation in the beverage alcohol industry, Pete shares how he blended tradition with technology. The conversation dives into the challenges wineries face in modernizing operations, the massive opportunities in direct-to-consumer (DTC) strategy, and how platforms like Shopify are reshaping the industry from the ground up.

Here's what you'll learn:

🛍️ What it was like to lead wine and spirits at Shopify during COVID-driven digital transformation.

⚠️ The biggest challenges facing the alcohol industry today — and the tech-forward solutions.

🤝 Why stakeholder buy-in and internal metrics are critical for digital change.

🌪️ How economic headwinds are driving a necessary evolution in alcohol e-commerce.

📬 The strategic value of building a direct-to-consumer relationship for wineries.

🧠 Lessons from lifestyle brands and what wineries can learn from them.

🌿 How consumer behavior is shifting — including the rise of non-alcoholic and cannabis alternatives.

🚫 Why first impressions of wine matter — and how bad wine turns people off forever.

Mores resources at Drinks.com

Brandon Amoroso sits down with Pedro Garcia—Managing Director USA & Canada for global wine powerhouse Felix Solis Avantis—to unpack the playbook he’s used to push a family‑owned Spanish brand into Costco, Sam’s Club, and dozens of regional chains. Pedro reveals how deep distributor know‑how, retailer‑focused “experience trips,” and relentless price‑to‑quality discipline can help any wine entrepreneur outmaneuver the three‑tier bottleneck, survive margin‑crunching headwinds, and prep for the coming DTC and “fourth‑tier” e‑commerce wave. Tune in for hard‑won lessons on activating chain buyers, choosing the right moments to invest in digital, and building a sustainability story that resonates with modern consumers. Perfect listening for founders, sales leads, and portfolio managers looking to scale smart in 2025’s hyper‑competitive U.S. market.

Here's what you'll learn:

🗺️ How to navigate—and sometimes outsmart—the U.S. three‑tier labyrinth.

🏬 Pedro’s playbook for landing family brands in Costco, Sam’s Club, and other big‑box chains.

✈️ Why vineyard “immersion trips” turn distributors and buyers into lifelong evangelists—and how to run them on a budget.

⚖️ The price‑to‑quality formula that keeps shelf space during margin‑squeezed times.

☀️ How solar power, low‑carbon logistics, and QR‑code transparency elevate your sustainability story.

💻 A realistic timeline for layering in DTC and emerging “fourth‑tier” e‑commerce without alienating wholesalers.

🎯 Content moves that keep your winery discoverable on TikTok and ChatGPT searches.

🚀 Where indie producers can outmaneuver celebrity labels and private brands in 2025.

Mores resources at Drinks.com