I share the behind-the-scenes of hosting my doula agency's biggest holiday party yet on today's episode.

Hear all about how I strategically planned it to be both meaningful and a tax write-off!

You'll hear how I:

• Used smart tax strategies (like the Augusta Rule!) to host a chef-catered dinner at home

• Created special moments for my team, including custom holiday cards

• Involved my teen boys in the prep, teaching them what mom really does

• Pivoted on gifts and ended up offering heartfelt bonuses instead

Whether you're an agency owner or a solo doula, this episode is packed with ideas and inspiration for building community, celebrating your people, and integrating more heart (and strategy) into your year-end traditions.

🎧 Tune in to hear:

• Why in-person connection still matters in a digital world

• How to plan a holiday party with intention

• The small touches that made a big impact on my team and clients

 

 

Follow The Doula Darcy on Instagram:
www.instagram.com/thedouladarcy 

 

Learn more:

www.thedouladarcy.com

 

 

This week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one?

I'm breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying.

You'll hear:

• Why coaching isn't just for athletes

• How a good coach acts like a "spotter" in your business

• The importance of trust, accountability, and confidence in coaching relationships

• What coaching has meant for my business growth, and my clients'

• Why hiring a coach is one of the smartest things you can do to fast-track your progress and avoid costly mistakes

Whether you're new to business or scaling your services, this episode is packed with honest insights, a few laughs (hello, diving smacks), and a strong case for putting someone in your corner who believes in you and knows what they're doing.

 

About The Doula Darcy - Since 2010, Darcy has built a thriving postpartum doula business (now agency)in New Hampshire.

With her team of doulas handling the in-person clients, Darcy now spends her time & energy helping other doulas create passive income streams and hybrid doula business models so that they are earning more money, working less hours and helping more people. 

Darcy's super power is creating high-impact marketing strategies 

The Doula Darcy uses her unique background of 10 years in mainstream advertising and 15 years as a postpartum doula to help other doulas feel fired up to create impactful doula businesses that don't burn them out.

Learn more about her coaching programs here:
https://douladarcy.com/doula-coach

Follow her on Instagram here:
https://www.instagram.com/thedouladarcy/

 

In today's episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here's why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired.

You'll learn:

• Why clarity in your offer leads to more clients

• How I became the go-to C-section postpartum doula

• The massive opportunity sleep consultants have right now

• How to identify your "magic piece" of work that lights you up

• Why niching doesn't mean you have to give up the parts you love

✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most.

Book a Breakthrough Call with Darcy here.

Free Workshop: "3 Free Ways to Market Your Sleep Consulting Business" 

 

Connect with The Doula Darcy on Instagram

 

If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas.

If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful.

What We Cover:

• What SEO really is and why it's not as scary as it seems

• Why doulas can't afford to ignore SEO in today's digital landscape

• How your website can act as your best employee—working 24/7 to bring in clients

• Key SEO concepts explained in simple terms (like you're in 5th grade!)

• The two most important SEO fixes doulas should focus on now

• Julia's journey from doula to digital expert and how she's supporting others

• Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast
  
  

Connect with Julia:
Website: doula design co.com
Instagram: @douladesignco

Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia!

 

Connect with Darcy:

Website: https://douladarcy.com

Instagram: @thedouladarcy

Get one of Darcy's Doula Website Templates:
https://douladarcy.com/doula-website-template

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed.

Alex shares the reasons why it's so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and understanding unique communication styles during birth.

This episode is full of insight, inspiration, and deeply human takeaways that will help doulas expand their care, prepare clients more effectively, and advocate powerfully at births and beyond.

What We Talk About:

• What neurodivergence is and why it's crucial to understand in perinatal care

• How doulas can create more inclusive intake forms and birth plans

• Supporting neurodivergent communication and sensory needs during labor

• How undiagnosed neurodivergence may intersect with perinatal mental health

• Preparing neurodivergent families for the postpartum period

• Why "neuro-affirming" care benefits all clients—not just neurodivergent ones
  
  

Resources Mentioned:

• Alix's Birth Planning Bundle for Neurodivergent Families: Love Tenderly Website

• Follow Alix on Instagram: @lovetender.ly_doula

Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of My Doula Village.

Doulas from across the country share what it's like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person.

 

Whether you're a doula, a birth worker, or a solo entrepreneur, this episode will inspire you to prioritize rest, connection, and real support in your professional journey. Get a glimpse of the clarity, creativity, and soul-fueling energy that only retreats like this can provide.

 

In This Episode, You'll Hear:

• What it's really like to retreat with your doula colleagues

• Why community is essential to avoiding burnout

• How in-person connections amplify business growth

• Real stories of transformation, laughter, and late-night chats

• Why you'll want to be at the next My Doula Village retreat

Links & Resources:

• Join My Doula Village – Your online home for support, strategy, and sisterhood

• Follow along on Instagram: @TheDoulaDarcy

• Want to be at the next retreat? Learn more here.

 

 

My Doula Village members featured on this epsiode:

Leslie Owens of Mother Nurture Maternity Lactation in Atlanta

Lacy Anderson of UP Family Doula in the Upper Peninsula of Michigan

Christine Freeze of Otters Embrace Doula in Houston

Lynn Eads of Learn with Lynne in Detroit

Emily Wannenburg of 4th Trimester Fitness Method 

Chelsea Lambert of The Manistee Midwife

 

 

In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it's essential for every doula (and entrepreneur) to stop separating the two.

She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect.

Darcy reminds us that self-care isn't selfish — it's strategic. Whether it's savoring your morning coffee, booking a massage, or committing to a business retreat, these investments in yourself ripple into every corner of your life and work. She challenges you to schedule micro and macro moments of care, joy, and reflection into your calendar — because when you thrive, your business thrives.

Darcy also shares details about upcoming opportunities to join her, including the Maine Doula Retreat and the Birth Worker Retreat in Clearwater, Florida, in January 2026 — the ultimate chance to reset, recharge, and set powerful intentions for the new year.

✨ In this episode you'll hear:

• Why Darcy doesn't separate her life from her business — and why that's a strength

• The breakthroughs she experienced at her mastermind retreat and live event

• How putting yourself at the top of your to-do list can transform your business

• Simple self-care practices you can start today (without spending money)

• An invitation to join the Birth Worker Retreat in Florida for an unforgettable business and self-care experience
  
  

Resources & Links:

• Join the Maine Doula Retreat → https://douladarcy.com/doula-retreat-maine

• Book your spot at the Birth Worker Retreat → www.thebirthworkerretreat.com

• Learn more about working with Darcy →  https://douladarcy.com/work-with-me

In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her to create Your Birth, Your Options, and how doulas can leverage her course to serve their clients and grow their own businesses.

What You'll Learn:

• Why "passive" income isn't so passive at first—and why it's still worth it

• The hidden hurdles that hold entrepreneurs back (hint: it's usually you)

• How childbirth education empowers clients to advocate for themselves

• Ways doulas can offer Kelli's course to their clients (and earn affiliate income)

• The importance of being real, showing up authentically, and starting imperfectly

Links Mentioned:

• Connect with Kelli: kelliblinn.com | Instagram @doulakelliblinn

• Email Kelli: hello@kelliblinn.com

• Learn more about Your Birth, Your Options digital course:
  https://www.kelliblinn.com/online-childbirth-education

Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads?

In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically.

Learn how to: 

• Create 90 days of content in 30 minutes
• Use Facebook or Instagram to actually get leads
• Overcome the fear of putting yourself out there
• Build trust with your ideal clients online
• Repurpose content using simple systems and AI tools
• Embrace your worth and charge confidently for your services

 

 ✨ About Tracy: Tracy Beavers left a 20+ year corporate career to build a successful business teaching entrepreneurs how to grow with visibility, not ads. She's a mom, a dog-lover, and your new go-to coach for showing up with confidence!

 

📌 Join the FREE Masterclass she mentioned: "How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads" 

https://www.tracybeavers.com/masterclass

 

Connect with Tracy: 

 

Instagram: @tracybeaverscoaching 

Free Facebook Group: Be A Confident Entrepreneur 

Podcast: Create Online Business Success https://www.tracybeavers.com/podcast 

 

 

In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredictability and stay grounded during slower times.

Key Takeaways:

The feast or famine cycle is a normal part of doula life—even for seasoned pros.

Slower seasons are not a reflection of your worth or skill.

Building a strong marketing foundation (SEO, social media, networking) is your lifeline.

Don't panic and overhaul everything—get back to basics!

Focus on visibility and consistency, not just new certifications or price cuts.

Remember your impact—reflect on client testimonials and positive feedback.

Entrepreneurship has seasons—prepare emotionally and financially.

Feeling "not enough" can linger at any stage.

Ground yourself in your progress.

 

Mentioned in this episode:

My Doula Village:

www.MyDoulaVillage.com

Doula website templates:

 https://douladarcy.com/doula-website-template

 Connect with Darcy:

https://www.instagram.com/thedouladarcy/

 

From Side Hustle to Six Figures with Christine Rogers

Episode Summary:
In this inspiring episode of The Doula Darcy Podcast, I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, strategic growth, and the support of My Doula Village, she has transformed her passion into a thriving business.

We dive into:
✅ Christine's journey from charging $500 per birth to $2,600 per birth
✅ Overcoming the fear of raising prices and recognizing her worth
✅ How community and coaching helped her push past self-doubt
✅ The power of networking, consistency, and taking action—even when unsure
✅ How building her business has impacted her family, inspiring her kids to pursue their own entrepreneurial dreams

If you've ever wondered whether your doula business could be more than a side gig, this episode will give you the motivation (and the roadmap) to make it happen!

🔗 Connect with Christine:
💻 Website: DrawNearDoula.com
📷 Instagram: @DrawNearDoula

 

Join My Doula Village:
https://douladarcy.com/my-doula-village

🎧 Listen now and get inspired to take your doula business to the next level!

Doulas, are you turning away clients because you're booked solid? 

It's a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you.

If you're passing client referrals along to other doulas (without getting anything in return) but can't imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you.

I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out, constantly saying no to new inquiries, and exhausted. She thought running an agency was too much work… until she realized she was already doing half the work for free.

🎙️ In this episode, Juanita shares:

✅ Why she resisted starting an agency for so long
✅ The breaking point that made her say, "I have to do this NOW"
✅ How she launched her agency in one week—without the overwhelm
✅ The biggest myths about starting an agency (and what's actually true!)
✅ How she now supports more families, makes more money, and has more control of her schedule

If you're feeling stuck, scared, or unsure about taking the next step towards opening a doula agency, this episode will open your eyes to what's possible.

🎧 Listen now! And if you need help growing your business, send me a DM—I'd love to chat.


www.TheDoulaDarcy.com

www.instagram.com/thedouladarcy 

 

This week I share how I'm restructuring my business this winter to better support my family and my energy, without the mom guilt.

I talk about:

• Why I'm temporarily closing my membership, My Doula Village

• The real reason I'm not building a big team (and why you don't have to either)

• What bro marketers get wrong, and what actually works

• How entrepreneurship is really a journey of self-discovery

• The power of getting in rooms (IRL or virtual) with people doing what you want to do

Whether you're building an online business, offering in-person services, or just dreaming of doing things differently, this episode will help you see what's actually possible without overcomplicating things.

🔗 Links & Resources:

• Join My Doula Village before doors close:  
  https://douladarcy.com/my-doula-village

• Learn more about the Birth Worker Retreat (January 20–22, Clearwater, FL): https://douladarcy.com/the-birthworker-retreat

• DM me on Instagram and tell me what part of this episode resonated with you: 
  https://www.instagram.com/thedouladarcy/

In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training.

The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What's her secret? Boundaries. Crystal clear, unapologetic boundaries.

From charging premium rates to setting expectations with clients upfront—Allison shares it all on this week's podcast episode.

They discuss Allison's unique approach to running a doula agency with strong boundaries. Alison shares her expertise on setting client expectations, mutual interviews (meaning families have to apply to work with her agency in Austin!), and pricing structures.   They also delve into the importance of clear boundaries for sustainable and fulfilling doula careers. The episode emphasizes that having well-defined boundaries enhances both client satisfaction and doula well-being.     00:45 Meet Alison Coleman 01:55 The Importance of Boundaries in Doula Work 03:20 Running a Successful Doula Agency 04:54 Setting Client Expectations and Boundaries 08:53 The Application Process for Clients 16:29 Ensuring a Good Fit: The Interview Process 21:32 Onboarding and Invoicing Process 21:55 Training and Mentorship for Doulas 23:42 Compensation Structure 25:09 Handling Client Issues 26:46 Setting Boundaries with Doulas 30:35 Training Programs and Workshops 33:52 Final Thoughts and Contact Information


Learn more about ABG Postpartum Doula Training here:
https://www.abgdoulatraining.com
Follow Allison Coleman on Instagram:
https://www.instagram.com/abg_pp_doula_training/

Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don't truly reflect who you are as a doula?

In this episode, I sit down with Jillian Anderson, an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts.

We dive into:

✅ Why copywriting is the key to booking more doula clients
✅ How to write in a way that sounds like you and feels natural
✅ The biggest mistake doulas make in their websites and social media posts
✅ The connection between pricing, self-worth, and marketing confidence

PLUS—Jillian shares how her free birth experience shaped her perspective on postpartum support and why she hired a postpartum doula even after an undisturbed birth.

If you're ready to refine your message, attract more clients, and make marketing easier (without the sleazy sales tactics), this episode is for you!

🔗 Links & Resources:
📌 Follow Jillian on Instagram → @JillianAAnderson
📌 Check out Jillian's podcast → The Vital Mother Podcast

https://www.jillian-anderson.com/

📌 Join Success Without Sacrifice with Darcy and get Jillian's eyes on your website as a bonus →
https://douladarcy.com/doula-coach

 

Jillian Anderson is a Positioning Expert + Lead Copywriter.   She's worked with over 250 clients from across 55 countries and now specializes in High Performance Sales Copy — the kind that sounds like you and sells way better.    Originally from northern New Jersey, Jillian now lives in South Carolina with her husband and children.

In this episode, I'm coming to you live from Clearwater, Florida, where I've spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I'm diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being.

You'll hear about:

• How I've learned to plan rest before and after big events.
• Why managing your energy is more effective than managing your time.
• The mindset shifts that helped me overcome scarcity thinking and embrace a life I love.
• Practical ways to start carving out time for yourself, no matter how busy you are.

Whether you're juggling clients, family, or just trying to find a moment of peace, this episode will inspire you to rethink how you care for yourself as a doula.

What You'll Learn in This Episode:

1. The importance of building rest into your schedule.
2. How taking care of yourself benefits both you and your clients.
3. The power of designing a business that supports your dream lifestyle.
4. Simple strategies to start prioritizing self-care, even with a busy schedule.

Links and Resources Mentioned:

• Birth Worker Retreat 2026: www.TheBirthworkerRetreat.com
• Follow me on Instagram for daily inspiration: @TheDoulaDarcy
• Send me a DM with your thoughts on this episode!

Join the Conversation:
What did you think of this episode? Are you ready to start prioritizing your self-care? I'd love to hear from you! Shoot me a DM on Instagram, or share this episode with a fellow doula who needs a reminder to rest and recharge.

Subscribe and Review:
If you enjoyed this episode, don't forget to subscribe to The Doula Darcy podcast so you never miss a new episode. If you loved it, please leave a review—it helps me reach more amazing doulas like you!

Take the first step toward designing your dream lifestyle by tuning in now! Hit play and start your journey to a more balanced, energized, and joyful doula life.

In today's epidode, Darcy sits down with Jen Tawil of Lean on Me Westchester Postpartum Doula Services and also The Private Eye Doula.

Jen only started out as a postpartum doula a couple of years ago, but she's already filled her daytime postpartum doula schedule and is turning away clients!

And now, she's working on her digital course to help parents ask the right questions and spot the red flags when interviewing nannies and daycare providers.

Hear the fun story of her success here!

 

Follow Jen on Instagram at @ThePrivateEyeDoula

Check out the course she created for families to help them interview and background check their nannies and daycares.  See it here:
https://www.privateeyeparent.com/course

Connect with Darcy:

• Join My Doula Village
• Come to the 2027 Birthworker Retreat
• Join the conversation on Instagram: @TheDoulaDarcy

Don't forget to subscribe, leave a review, and share this episode with a fellow doula who could use a boost in their business journey!

New Year Website Optimization Tips

In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way.
Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems.  
Darcy delves into practical marketing tips, focusing on optimizing doula websites for higher client conversion by ensuring ease of navigation, clarity in service areas, and removing barriers for prospective clients.

She also talks about checking the functionality of your website links and maintaining clear and concise communication on your service offerings.   This episode is perfect for both new and experienced doulas aiming to refine their marketing strategies and streamline their business processes in the new year.

Check out the Doula Website Templates she mentions here:
https://douladarcy.com/doula-website-template

Follow Darcy on Instagram at @TheDoulaDarcy
https://www.instagram.com/thedouladarcy/

  00:00 Welcome to the Doula Darcy Podcast 00:47 New Year, New Beginnings 01:43 Mindset Shifts for Success 03:16 Upcoming Events and Exciting Plans 06:13 Website Optimization Tips 08:34 Common Website Mistakes 13:18 Making It Easy for Clients to Hire You 18:06 Doula Darcy's Rant and Final Tips  

Build a Business That Feels Right for You

Are you feeling overwhelmed by the end-of-year "strategize, plan, and grow" messages flooding your feed? You're not alone! In this candid episode, Darcy reveals why these marketing tactics can feel gross—and how to sidestep them to stay grounded in your own success.

Darcy shares her journey from corporate life to becoming a thriving postpartum doula and business coach. With practical advice and heartfelt encouragement, she dives into what it really takes to build a business that feels good in your gut, aligns with your goals, and supports your life—not the other way around.

This episode is a must-listen for doulas and sleep consultants who want to grow their businesses while maintaining their sanity and purpose.

 

 

End-of-Year Reflections and Strategies for Doula Business Success 

Join Doula Darcy as she guides you through her end-of-year process for reflections and strategies to kick off the next year in the best way possible.   In this episode, Darcy offers practical advice on ending the year by cultivating feelings of gratitude, celebrating achievements, and using that to prepare for 2025.   Listeners will learn the importance of reviewing client data, keeping track of business mileage, investing wisely in their business, and performing a comprehensive analysis of referral sources.   Discover actionable steps to help you grow your doula business, elevate your marketing efforts, and enter the new year with a prosperous mindset. Don't miss out on tips for maintaining a healthy work-life balance and making smart financial decisions.   Happy Holidays and here's to a successful 2025!

In this episode of The Doula Darcy Podcast, host Darcy discusses the intersection of doula work and sleep consulting with her guest Jayne Havens. Jayne is the founder of Snooze Fest Sleep Consulting and the Center for Pediatric Sleep Management.   They explore how adding sleep consulting to a doula's skill set can provide business growth, increased flexibility, and work-life balance.   Darcy and Jayne emphasize the mutual advantages of combining doula services with sleep consulting, both for client satisfaction and professional sustainability.     00:45 Introducing Jane Havens: Sleep Consultant Extraordinaire 01:29 Building a Simple and Successful Business 05:04 The Importance of Virtual Support for Doulas 09:16 Hybrid Models and Flexibility in Doula Work 10:42 The Benefits of Sleep Consulting for Doulas 16:00 Creating a Sustainable Doula Career 21:32 Designing Your Business to Fit Your Life 23:31 Keeping It Simple: The Key to Success 27:45 Join Us at the Birth Worker Retreat 29:28 Final Thoughts and How to Connect    

Check out The Center for Pediatric Sleep Management here:
https://thecpsm.com   Join her free Facebook Group: Becoming a Sleep Consultant here:
https://www.facebook.com/groups/615707185724840  

In this special and lively episode of the Doula Darcy podcast, episode #13, host Darcy introduces Randy Patterson, known as the 'Rock and Roll Doula', founder of ProDoula and author of the book "The Matriarch Rules". 

  Randy Patterson is unrelenting and unapologetic and she shares her battle cry:  Own your power and charge your worth, doulas!

In this electrifying episode, she shares how to see your own strength and why owning your power is non-negotiable.

Tune in for an empowering mix of passion and practicality as Randy Patterson unpacks how she built an multi-million dollar doula empire by consulting over 1,800 birth businesses and serving from the heart.

Relatable, soft, yet oh-so-unshakeable— Randy Patterson is a force of nature and this episode is a must-listen!

  The conversation evolves into an in-depth discussion about the evolution of the doula industry and the ways that Randy has played a big part in that in creating ProDoula.     They also discuss combating misconceptions about the "ideal doula" and establishing successful doula businesses. Randy shares her journey from humble beginnings to revolutionary work with ProDoula, dispelling the myth that doulas can't thrive financially.   Through authentic storytelling, advice on business strategies, and reflections on their shared passion, this episode offers valuable insights for both new and seasoned doulas aiming to make a significant impact in their communities.

Since 2009, Randy has consulted for more than 1,800 businesses and entrepreneurs seeking success. When asked, Randy says her greatest strength is enabling others to see theirs.

 

Cyber Monday Sale -- get $50.00 gift card when subscribing: https://www.prodoula.com/contact-prodoula/

Instgram: : @prodoula http://www.instagram.com/prodoula/
Facebook: http://www.facebook.com/prodoula

  00:00 Introduction and Special Guest Announcement 00:18 The Hilarious Social Media Mix-Up 02:04 Randy Patterson's Journey and Impact 02:52 Breaking Stereotypes in the Doula Industry 04:16 The BuzzFeed Article and Its Aftermath 06:08 Empowering Doulas to Succeed 10:04 The Birth of ProDoula 14:28 ProDoula's Unique Training Approach 16:50 Overcoming Challenges and Building a Business 29:26 Advice for Aspiring Doulas 30:42 Investing in a Doula Business 31:37 Finding the Right Agency 35:51 Balancing Work and Family 47:18 The Importance of a Strong Online Presence 53:14 ProDoula's Cyber Monday Offer  

Transforming Doula Careers Through Community and Support with Kaitlin McGreyes of Be Her Village   In this episode of the Doula Darcy podcast, host Darcy, a business coach for doulas, chats with Kaitlin McGreyes, founder of Be Her Village. They discuss their shared mission to help more families access doula support, even though they go about this goal in different ways.
Doula Darcy helps doulas reach more parents and get more clients.   Be Her Village is a platform that allows parents to register for doula services instead of traditional baby gifts.   Darcy & Kaitlin also talk about the importance of business retreats - especially for women, and how they belive this is one thing men really get right about business.   They also share insights on the importance of community, self-care, and the upcoming Birth Worker Retreat in Florida, which aims to rejuvenate and inspire doulas. The conversation is filled with personal anecdotes, professional advice, and the joys of collaboration over competition.     00:45 Meet Kaitlin McGreyes: Founder of Be Her Village 01:24 The Birth Worker Retreat Experience 03:37 The Value of In-Person Networking 05:36 The Importance of Business Retreats 09:17 Planning for the Future: January Retreats 10:51 The Power of Community and Collaboration 12:26 Balancing Work and Rest for Business Growth 16:57 Women in Business: Overcoming Burnout 19:27 Integrating Business and Personal Life 20:38 The Importance of Self-Care and Community 21:17 Join Us at the Birth Worker Retreat 22:11 Dealing with Seasonal Affective Disorder 22:56 Doula Speed Dating and Other Retreat Activities 24:03 The Vision Behind Be Her Village 27:09 Challenges and Solutions in Maternal Support 29:32 How Be Her Village Works 33:43 Encouraging Community Support for New Moms 34:36 Final Thoughts and Upcoming Events  

Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business.   Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation.   She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attending business retreats, Darcy emphasizes the value of stepping out of your routine to spark creativity and achieve business growth.   00:25 What is a CEO Day? 01:22 Introducing Island Days 02:12 The Importance of Taking Breaks 05:31 Business Retreats and Their Benefits 07:25 Practical Tips for Scheduling CEO Time 11:04 The Value of Community and Networking 18:54 Conclusion and Final Thoughts   Join My Doula Village — Get in on the next Maine Doula Retreat!  https://douladarcy.com/my-doula-village   DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode. https://www.instagram.com/thedouladarcy/  

Doula Agency Success: Insights and Strategies from Two Doula Agency Owners

If starting a doula agency is on your radar - you do not want to miss this episode!

In this episode of the Doula Darcy podcast, host Darcy, an experienced doula business coach and small doula agency ownder, discusses the dynamics of running a successful doula agency. Darcy is joined by Jodi Congdon of Hip2Heart.  Jodi owns a much larger doula agency outside of Boston.

They talk about the upcoming Birth Worker Retreat in Florida, their journeys in running two very different sized doula agencies, and key strategies for growth. They also tackle practical tips on managing a team, setting client expectations, and the debate over listing prices on websites.

 

Additionally, Jody shares insights about her Birth Boss Agency program.

 

Join Darcy & Jodi at The Birthworker Retreat in January 2025 in Clearwater, FL.  Save $100 with coupon code RETREAT100 at www.TheBirthworkerRetreat.com 





Connect with Jodi and learn about her Birth Boss Agency program here.

In this episode, Darcy shares her strategies for turning doula client interviews into successful bookings. From her fourteen years as a doula, she shares the nuances of conducting successful client interviews, providing actionable tips to help doulas connect and build trust.

Darcy covers:

• How to simplify the client contact process to increase inquiries
• Ways to convey confidence in your experience, even if you're new
• Essential questions to ask that demonstrate you care about clients' unique needs
• How to create a comforting environment that mirrors the support you'll provide during birth or postpartum care
• Tips on tracking referrals to refine your marketing efforts

Whether you're a new or experienced doula, this episode offers valuable insights to enhance your interview approach and book more clients confidently. Tune in to take your doula business to the next level!


Darcy also mentioned The Birthworker Retreat coming up in January 2025 in Clearwater, Florida.  Save $100 with coupon code RETREAT100 at www.TheBirthworkerRetreat.com

 

Episode Summary:

In this special episode, we're coming to you live from the Maine Doula Retreat, where five amazing doulas from My Doula Village share their experiences. Listen in as we discuss the transformative power of connecting with fellow doulas, taking time away from the demands of everyday life, and the benefits of being part of a supportive community. This episode is packed with stories of growth, laughter, and even a few tears as we delve into what makes the retreat so special and why every doula should consider joining us.

 

• Introductions: Meet the doulas joining Darcy on the episode: Molly (Atlanta, GA), Stacey (Rhode Island), Tammy (Scranton, PA), Christine (Palmer, AK), and Chelsea (Manistee, MI). 
• The Retreat Experience: We discuss the benefits of the Maine Doula Retreat, including the beautiful ocean views, delicious food, and the luxury of having time to focus solely on personal and professional growth.
• Community and Connection: The doulas share how the retreat has strengthened their bonds with one another and created a sense of sisterhood. The power of being surrounded by others who truly understand the ups and downs of doula work is a recurring theme.
• Collaboration Over Competition: Insights into how My Doula Village fosters an environment of collaboration rather than competition, allowing doulas to share resources, ideas, and support.
• Breakthroughs and Business Growth: The doulas talk about how the retreat has helped them gain clarity in their businesses, make important decisions, and set actionable goals. From strategy sessions to spontaneous discussions, every moment is filled with growth opportunities.
• Personal Transformation: Beyond business breakthroughs, many doulas experienced deep personal growth. Some share stories of overcoming doubts, finding new motivation, and making peace with decisions they needed to make.
• Support Beyond the Retreat: The doulas discuss how My Doula Village extends beyond the retreat, providing ongoing support through virtual meetings, the Facebook group, and a network of over 100 doulas.
• A Life-Changing Community: Each guest shares why My Doula Village is an invaluable part of their lives, from having a network that understands the doula lifestyle to forming genuine friendships that last.

Memorable Quotes:

• "There's nothing like being in a room full of people who understand the unique work we do. It's a sisterhood."
• "The energy here is amazing—it feels like sleepover camp with your best friends, but for doulas!"
• "Being surrounded by other doulas who get it has given me the motivation to push forward in my business and personal life."
• "Joining My Doula Village changed my life. I wouldn't be fully booked in my first year as a doula without this supportive community."

 

• Join My Doula Village here
  
  
• Learn about the Maine Doula Retreat here:
  https://douladarcy.com/doula-retreat-maine
  

Join the Conversation:

If you're a doula looking for a supportive community or considering attending a retreat, this episode is for you. Share your thoughts with us and let us know what you'd love to see at future retreats by tagging The Doula Darcy on social media!

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe to the podcast and leave a review. Your feedback helps us reach more doulas looking for community and connection.

In this episode, The Doula Darcy reflects on a major turning point in her doula business journey from several years ago. As a busy postpartum doula and agency owner, she found herself struggling to expand her business without sacrificing all of her time. She shares how she overcame these challenges through strategic outsourcing—not just in her business, but in her personal life too.

Key topics discussed:

• The Reality of Scaling a Doula Business: The challenges of finding time to grow when you're a hands-on business owner, and why hiring a team isn't always the answer.
• Outsourcing Mindset Shift: How looking beyond the business and hiring help for personal tasks (house cleaning, child transportation, meal delivery) freed up time and energy.
• Investing in Tools and Software: The benefits of using software to save time on administrative tasks.
• The Cost vs. Value of Outsourcing: Why spending money on services that free up your time is often worth the investment, even if it feels like adding another expense.
• Business and Personal Life Integration: How to design a business that works seamlessly with your life and aligns with your strengths.
• Practical Tips for Doula Business Owners: Advice on outsourcing non-business tasks and making smart investments in tools and resources.
•  

This episode provides a fresh perspective on managing time, energy, and money effectively.

Resources Mentioned:

• Instagram for Doulas: 30 Pre-written social media posts

Connect with Darcy:

• Follow her on Instagram for more tips and insights.
  
  

Don't forget to subscribe, leave a review, and share this episode with fellow doulas who could use a fresh approach to scaling their businesses!

Are you a doula feeling stretched thin with client work? In this episode, I'm sharing how you can leverage your skills to create passive income and free up your time. Whether you want to earn an extra $500 a month or create a million-dollar business, the key is tapping into the online world with digital offerings.

I provide practical ideas and strategies for building courses, products, and resources that can generate income even while you're off-call. This episode is geared towards helping you get motivated to start earning more without working more hours!

What You'll Learn:

• How to identify your unique skills and passions that can translate into a digital product.
• The power of passive income for doulas and why it's a game changer for sustainable growth.
• Real-life examples of doulas who've built successful online businesses and how you can do it too.
• The first steps to take when building your online income stream, from brainstorming to execution.

Links & Resources:

• Book a strategy session with me to map out your passive income plan: 
  https://douladarcy.com/doula-business-coach-book-a-call
• Join My Doula Village for support from other doulas building online businesses:
  https://douladarcy.com/my-doula-village
  
  
• Connect with me on Instagram and share your passive income ideas: 
  https://www.instagram.com/thedouladarcy/

Mastering Doula Rate Calculations and Business Mindset   In this episode of the Doula Darcy Podcast, host Darcy, a seasoned business coach and doula, discusses essential strategies for doulas to determine their rates effectively.   Darcy highlights the differences in doula business costs compared to traditional businesses, while still stressing the necessity to incorporate all expenses into doula rate calculations.   The episode focuses on the mindset shift required for doulas wishing to establish a sustainable and fulfilling long-term career.   Darcy also addresses not undercharging and underscores the significance of continuing education and self-investment, offering insights into calculating costs such as gas, travel time, website maintenance, and more.   Listeners are encouraged to reassess their rates, invest in their growth, and adopt practices to prevent burnout for long-term success as a doula.


00:46 Understanding Your Worth as a Doula 02:44 Investing in Quality Doula Training 06:00 Setting Your Rates and Business Costs 10:59 Maximizing ROI for Your Doula Business 11:29 Factoring Travel and Time into Your Rates 12:22 Comprehensive Cost Analysis for Doula Services 14:17 Investing in Your Growth and Development 16:52 Prioritizing Self-Care for Long-Term Success 18:45 Sustaining Your Doula Career



Follow The Doula Darcy on Instagram 

Check out The Doula Webiste Templates here   Join The Doula Marketing Group on Facebook

In this episode, Darcy sits down with Emily Wannenberg, a former midwife turned birth doula and owner of Fourth Trimester Fitness to discuss how to create a sustainable and thriving doula career. Emily shares her journey of building a successful doula business in two cities, her unique strategy of incorporating prenatal classes to attract clients, and why self-care is critical for longevity in birth work.

Emily explains how teaching classes not only supports her clients, but also acts as her main marketing tool. Listen in as Emily talks about building a solid backup doula network, why it's essential to raise your rates confidently, and how to stay fit for the long haul in birth work. Whether you're just starting out or looking to scale your business, this episode is packed with valuable advice for every doula!


Key Highlights:

• How Emily structured her business to thrive in two different cities
• The power of using prenatal classes to attract more clients
• Tips on finding the right backup doula and setting boundaries
• How to confidently raise your rates and communicate your value to clients
  
  
  
  Links Mentioned:
  
  
• My Doula VIllage: https://douladarcy.com/my-doula-village 
• Fourth Trimester Fitness Method: www.4tfm.com
• Fit for Doula
• The Birthworker Retreat in Clearwater, FL in January 2025
• 4TFM Doula Training & Business Day Retreat in Atlantic Beach, Fl in March
• Follow Emily on Instagram: @4thTrimesterFitness
• Follow The Doula Darcy on Instagram: @TheDoulaDarcy

The Doula Darcy's Journey to Building a Online Doula Business

Darcy, host of the Doula Darcy podcast, shares her journey from growing up in Maine, attending Ithaca College, and navigating early career disappointments in the advertising world, to becoming a postpartum doula and eventually creating a lucrative online business.   With over a decade of experience in both marketing and the doula profession, Darcy combines her skills to empower other doulas to market their services and establish fulfilling careers.   This episode covers her progression through various jobs, learning to balance her life as a mother, discovering her passion for doula work, and the development of digital products and courses that provide financial freedom and sustainability. Darcy concludes by highlighting the transformative impact of Digital Course Academy and offers a bonus for listeners interested in building their own digital course.

See the details here:
https://douladarcy.com/dca     00:48 A Story of Passive Income Aspirations 02:11 Darcy's Early Life and Career Beginnings 03:39 The Harsh Realities of Post-College Life 04:38 Climbing the Advertising Ladder 08:25 Dreams of Manhattan and the Reality Check 14:03 The Dot-Com Boom and Bust 18:02 Balancing Career and Motherhood 23:13 Balancing Motherhood and Work 24:31 Discovering Blogging and Xanga.com 25:46 Embracing Flexibility with Technology 27:48 The Challenges of Postpartum Life 28:47 Finding Purpose as a Postpartum Doula 30:10 Building a Doula Business 34:37 Transitioning to Digital Courses 39:25 The Impact of Digital Courses 44:13 Encouragement and Final Thoughts  

In this episode, Darcy dives into one of the most important marketing principles that every doula needs to know: the Rule of Seven. If you've ever wondered why your website or social media posts aren't bringing in clients, this episode is for you! She discusses why posting once or twice isn't enough, how people need to see your message multiple times before they take action, and how to use this rule to grow your doula business. From social media strategies to community networking, The Doula Darcy covers actionable tips to help you get noticed and book more clients.

Key Takeaways:

• The Rule of Seven: People need to see your message at least seven times before they act on it.
• Consistent Marketing is Key: One post won't do the trick—your message needs to be repeated across different channels, multiple times.
• Avoid the "No One Values Doulas" Trap: It's not that people don't value doulas—it's often that they simply don't know about you yet.
• Diversify Your Content: Don't post the same thing repeatedly—get creative and share your services in different ways.
• Stick with a Schedule: Whether it's a class, a workshop, or a Doula Tea, pick a time and stick with it. Consistency helps build recognition.
• SEO & Website Tips: Make sure your website is optimized for search engines and easy for potential clients to navigate.
• Action Steps: Post more frequently on social media, be visible in your community, and create opportunities for people to learn about your services at least seven times.

Resources Mentioned:

• SEO tips and website optimization (stay tuned for an upcoming episode on this topic!)
• Marketing strategies for doulas (download our free marketing checklist)

Connect with The Doula Darcy:

• Follow The Doula Darcy on Instagram @TheDoulaDarcy
• Visit our website for more resources and info www.thedouladarcy.com 
• Join our The Doula Marketing Facebook Group for more support and business tips

Networking for Doula Business Growth

In this episode of The Doula Darcy Podcast, host Darcy, an experienced doula and business coach, shares valuable insights on how networking can significantly grow a doula business.

Combining her expertise in advertising and her 14-year experience as a doula, The Doula Darcy discusses effective networking strategies, the importance of tracking referral sources, and the power of authentic conversations.

Darcy includes practical tips on WHO the best networking prospects are, HOW to reach out to them and WHAT to actually say to make the most of these connections.

Whether you're a new doula or seeking to elevate your business, this episode provides practical tips and encouragement to build strong community connections and enhance your client base.

Want to meet the Business Coach Behind the The Doula Business Coach? 

What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I'm pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with my business coach of three years, the incredible Amber Lilyestrom.

Amber isn't just a business coach & brand strategist. She's a poet, a mom, and a professional crazy cat lady (yes, we explain). She's also the reason I've taken my doula coaching business to the next level. Together, we talk about designing businesses around the lives we actually want to live and the importance of being brave enough to want what you really want.

If you're a doula looking for permission to create a business that truly fits your life (and not the other way around), this episode is your green light. Amber and I get real about money mindset, "right-sized" businesses, and the inner work that makes outer success possible.

✨ Bonus: We also share the behind-the-scenes story of a ridiculous, stormy, cat-filled, Taylor Swift inspired Reel we filmed together - because business should be fun.

This episode is for you if:

• You're a doula who knows there's a next level waiting for you

• You want to get paid for being yourself and doing what you're naturally good at

• You crave deep, authentic mentorship that goes beyond strategy

• You want to build a business that fuels your whole life—not just your bank account

🎧 Tune in and hear why our quirky, soul-sister dynamic might just be the spark you need to fall back in love with your business (or finally go all in).

 

 

Find Amber at:
https://amberlilyestrom.com

Amber's Podcast - Homeward with Amber Lilyestrom

https://amberlilyestrom.com/podcast

Follow her on Instagram:
https://www.instagram.com/amberlilyestrom/

In this introductory episode of The Doula Darcy podcast, host Darcy, a business coach with extensive experience in both the advertising industry and as a postpartum doula, explains the importance of marketing for doulas. Darcy highlights that the primary reason many doulas struggle to get clients is not a lack of qualifications but rather that potential clients are unaware of their existence. 

The Doula Darcy addresses common misconceptions about marketing, suggesting it is simply about sharing your passion and services with potential clients. She shares her own journey from advertising to becoming a postpartum doula, and emphasizes that marketing, not more certifications or experience, is often the key to attracting clients. Darcy offers practical, cost-effective marketing strategies to help doulas grow their businesses and ensure families know about their services. Tune in for actionable tips on improving website traffic, leveraging social media, and making community connections to boost your doula career.

The only way to keep serving families without burning out is to design a business that earns you money even when you're not on call.

I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working.

If you're on call 24/7…
If you feel guilty every time you block off a weekend…
If your bank account feels just as drained as you do…

That's not freedom. That's a business model that's running you.

The truth? You can't sustain this pace without sacrificing your health, your relationships, or your passion for birth work.

The good news? There's another way. And it starts with creating income streams that work while you rest.

You don't want to miss this episode of The Doula Darcy Podcast.

 

 

You don't need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come.

I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money.

 

What You'll Learn in This Episode:

• The only marketing expense I recommend when starting your doula business.

• Why your website is your 24/7 client-attracting employee.

• How to use networking to grow your reputation.

• The role social media plays in connecting you with dream clients - and why you need to stop complaining about it.

• The #1 free marketing tool you already have but may be overlooking.

Links and Resources:

•  Get a Doula Website Template — SEO-friendly, easy-to-customize, and designed specifically for doulas.

•  Join My Doula Village — Get my personal website audit, SEO trainings, and a community of growth-focused doulas.

• 📩 DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode.

Postpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience.

What You'll Learn:

• Why postpartum doulas often undervalue emotional support

• How our culture ties self-worth to productivity—and how to unlearn it

• Real client stories that prove presence > performance

• How to ask the right questions to uncover your client's real needs

• Why virtual postpartum doula services can be just as impactful

Whether you're a seasoned doula or just getting started, this episode is your reminder that sometimes the most powerful support you can offer is simply showing up with love and presence.

📩 Questions or thoughts? DM me on Instagram or email me at darcy@thedouladarcy.com.
 Join the conversation in my free Facebook group: The Doula Marketing Group.

What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event?

If you've ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I'm sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I've seen work (and flop) when it comes to turning a six-foot table into a client-magnet.

 

What you'll learn:

The one mistake that guarantees you'll go home with zero leads

10 practical tips for standing out at baby fairs (without a fancy setup)

How to use these events to grow your email list and referral network

Why your energy and body language matter more than your handouts

Creative, low-cost ideas that actually get expecting families to stop at your booth

 

Plus, a reminder that YOU are invited to join us at the Birth Worker Retreat in Clearwater, Florida, happening January 20–22, 2026! Sun, community, and business growth—what could be better? 🎟️ Get retreat details: thebirthworkerretreat.com 📲

Follow me on Instagram: https://www.instagram.com/thedouladarcy

Please don't forget to like and subscribe to The Doula Darcy Podcast

Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients.

Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in.

Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial.

Learn about the importance of turning strangers into followers, followers into leads, and leads into clients.

Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies.

Apply here: https://douladarcy.com/90-days-to-10k-months-for-sleep-consultants-apply

Tune in to discover how to stop hustling for likes and start getting booked with clients who are eager to work with you.

 

Follow The Doula Darcy on Instagram:

https://www.instagram.com/thedouladarcy/

Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas & sleep consultants build thriving businesses.

The Doula Darcy worked for 10 years in the advertising and marketing field before having 3 children and then becoming a postpartum doula in 2010. She attributes her background in marketing to her success at building a thriving postpartum doula business in a small town in New Hampshire. Now she loves sharing her industry expertise with other doulas. The Doula Darcy is the founder of the My Doula Village, a monthly membership community which helps doulas with the marketing side of being a doula so that they can get more clients. The Doula Darcy also works 1:1 with doulas and sleep consultants who are ready to scale their business to serve more people, earn more impact and work less hours.

There comes a moment in many doula businesses when everything is technically "working"…
You're getting clients.
You're good at what you do.
You're busy, maybe sometimes too busy.

And yet, the income still isn't where it needs to be.

In this episode, I'm talking about the very real (and very common) moment when doulas hit an income ceiling and what to do when you realize that trading hours for dollars simply isn't sustainable long-term.

I share my own story of reaching this point a few years into my postpartum doula business: juggling multiple families in a day, racing across town, coming home exhausted to my own kids, and realizing that no matter how hard I worked, there were only so many hours available. And the numbers just weren't adding up.

If you've ever thought:

• "I can't raise my rates any higher…"

• "I love this work, but I need to make more money"

• "I don't want to burn out or quit, but something has to change"

This episode is for you.

In this episode, we cover:

• Why so many doulas hit an income ceiling 2–3 years into their business

• The emotional reality of loving the work but needing more financial stability

• When (and how) to raise your rates - even if you're newer than other doulas in your area

• How to increase your income without adding more in-person hours

• Smart ways to enhance your doula packages with add-ons and virtual services

• How to create downsell offers for families who can't hire you as their full-service doula

• Why digital products and virtual sessions can be a game-changer

• The role agencies and passive income streams can play in breaking the income ceiling

• How to build a doula business that supports your family, your future, and your longevity in this work

I also talk about the importance of thinking like a "grown-up" business owner so that you are setting rates that allow you to save for taxes, retirement, your kids' activities, and your future - not just scrape by.

There is a way to work fewer hours, help more families, and earn more money. And it doesn't require sacrificing your health, your family, or your love for this work.

Ready to take the next step?

If you're feeling stuck at this income ceiling and want support figuring out your unique doula "sweet spot", I'd love to help.

• Join My Doula Village for ongoing support, real conversations, and strategy

• Or explore 1:1 coaching with me to design a business model and marketing plan that actually fits your life

This is the work I love most, to help doulas stay in this profession for the long haul, without burnout, resentment, or financial stress.

💛 Thanks for listening! And I hope this episode gave you at least one nugget you can take with you.

About The Doula Darcy: Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and a top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling.

👉 Learn more at: www.thedouladarcy.com  join The Doula Village: www.MyDoulaVillage.com  📲 Follow along on Instagram: @TheDoulaDarcy

 

If you're a people pleaser (and if you're a doula… chances are high), this episode is for you.

In this conversation, Darcy unpacks the quiet but powerful connection between the work doulas do for their clients — teaching them to advocate for themselves, ask questions, and trust their gut — and the places we don't do that in our own lives and businesses.

From birth rooms to living rooms, doulas are incredible at reminding parents they don't need permission to make decisions that feel right for them. But when it comes to our businesses? Our pricing? Our packages? Our boundaries? We often find ourselves waiting for approval that never comes.

In this episode, Darcy challenges you to notice where you're asking for permission, hedging, or saying yes out of obligation and invites you to start running your doula business in a way that actually feeds your soul, your family, and your life.

 

In this episode, you'll hear about:

• The surprising parallel between birth advocacy and business decision-making

• Where doulas unknowingly ask for permission instead of trusting themselves

• How people pleasing shows up in packages, boundaries, and marketing

• A powerful reminder that you can always change course

If you've been playing small, waiting, or holding back because you're worried about what others will think, this episode is your reminder that you don't need permission to build a business that works for you.

 

About: The Doula Darcy Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling.   👉 Learn more at: www.thedouladarcy.com   Join My Doula Village: www.MyDoulaVillage.com    📲 Follow along on Instagram: @TheDoulaDarcy

 

Welcome to a real talk episode with Doula Darcy, recorded during that deliciously confusing week between Christmas and New Year's. In this solo episode, Darcy shares a side of her that you may not have seen much before: her passion for personal finance and how it ties directly into doula sustainability and self-care.

If you're ready to step into 2026 with more financial clarity, less stress, and a business that supports your life, not drains it, this episode is your guide.

In this episode, you'll learn:

• Why paying yourself well is the ultimate form of self-care

• How to calculate exactly how much you need to earn as a doula

• The 4 major financial areas doulas should focus on:

  1. Your personal salary

  2. Tax planning (with practical, stress-reducing strategies)

  3. Business expenses (including tools and software)

  4. Retirement savings (yes, even if you're just starting!)

• How to automate your finances to reduce decision fatigue

• Why your profit account is your reward, and how to enjoy it guilt-free

This episode is packed with practical strategies, mindset shifts, and encouragement for doulas at any stage of business.

Mentioned in this episode:

• Profit First by Mike Michalowicz

• Doula Darcy's favorite business tool: eDoula.biz (mention Doula Darcy for 20% off)

• Join My Doula Village for a deeper dive on this topic, resources, and the upcoming 7-day Doula Finance Challenge

 

 

About The Doula Darcy
Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling.

 

👉 Learn more at: www.thedouladarcy.com 

join The Doula Village: www.MyDoulaVillage.com

📲 Follow along on Instagram: @TheDoulaDarcy

In this episode, The Doula Darcy shares three simple year-end money moves she makes every December that reliably increase revenue in the next year.

These steps take less than an hour each, but they compound in a powerful way.

Most doulas try to "hustle harder," but earning more starts with strengthening what's already working. Darcy breaks down how to raise your rates confidently, reduce your taxable income, and increase referrals through gratitude and intentional follow-up.

In this episode you'll learn:

• Why scrolling your photos from January can transform how you feel about the year you just lived

• The easiest time of year to raise your rates (and a script for announcing it)

• Why tracking mileage is basically free money

• A quick end-of-year gratitude ritual that boosts referrals organically

• How to identify your highest-value clients and referral sources

• Why expressing gratitude expands abundance in your business

 

Homework after listening:
✔ Grab your phone → scroll to Jan 1 photos → make a gratitude list
✔ Review your pricing + update pricing page + contract
✔ Log missing miles + download a tracking app if needed
✔ Send 3 gratitude cards or gifts this week

If you loved the episode…
DM Darcy on Instagram @thedouladarcy and share one business win from 2025 you're grateful for.

 

The Doula Darcy

Meet Darcy Sauers | Doula Business & Marketing Coach

The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas build thriving businesses. Learn more at https://douladarcy.com

Curious about pricing strategies for doulas? It's your business, your decision!

Explore why some doulas showcase prices online while others don't, and what might work best for you.

Register for the free webinar that Darcy mentioned on How to Get Doula Clients here:

https://douladarcy.com/webinar

 

RESOURCES MENTIONED 📥 FREE Doula Client-Getting Cheat Sheet → https://douladarcy.com/how-to-start-g...    📸 Follow Darcy on Instagram → https://www.instagram.com/thedouladarcy/   About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

 

In this episode, I'm coming to you from sunny Clearwater, Florida a few days ahead of The Birthworker Retreat. I share the behind-the-scenes of how I intentionally designed this event (and my life!) to match my personal needs and seasonal rhythms. From walks on the beach and hotel massages to the mindset shifts that took me from burnt-out martyr to thriving doula business owner, I walk you through how this lifestyle didn't happen by accident. It happened by methodical design.

I'm breaking down how you, too, can start aligning your business with the life you truly want, starting with small, sacred decisions.

What You'll Learn:

• Why I intentionally arrive early to events I host (and how it changes everything)

• How I turned my desire for winter sunshine into a business opportunity

• The key mindset shift that helped me move from martyrdom to empowerment

• Tiny ways to care for yourself as a business owner and mom

• How every "yes" is also a "no" - and how to choose wisely

• Encouragement to stop resenting others and start building what you want

Links Mentioned:

• Birth Worker Retreat  www.TheBirthworkerRetreat.com

• My Instagram (for behind-the-scenes content!)
  https://www.instagram.com/thedouladarcy/
  
  
  
  
  
  About The Doula Darcy:
  
  

  Doula Business Coach & Marketing Strategist

  Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire.
  
  With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. 
  
  Prior to having her own 3 children and becoming  doula, Darcy worked for 10 years in the advertising and marketing world.  She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. 

If you've ever thought about adding passive income to your doula business but felt overwhelmed by building a course from scratch this episode is for you.

Today I'm joined by Lizzie Bolliger (aka Fierce Lizzie), founder of Unmedicated Academy, to talk about what it really takes to build an online offer as a birth worker.

We cover:

• How Lizzie went from high school math teacher to full-time online childbirth educator

• The truth about "passive income" (and why marketing never stops)

• Why most doulas never finish the digital course they start

• The burnout that comes from only trading hours for dollars

• And a done-for-you way to add childbirth education to your business
  
  

Lizzie now works about 15 hours a week, homeschools her 3 kids, earns what she used to as a full-time teacher, and helps doulas license her comprehensive childbirth curriculum instead of building their own from scratch.

If you're craving a hybrid doula business model, one that gives you more freedom, flexibility, and income, this conversation will open your eyes to what's possible.

👉 Grab Lizzie's free curriculum licensing guide here.



Join My Doula Village to get access to Lizzie & Darcy's deeper dive on this subject:
https://douladarcy.com/my-doula-village-4

 

Register for Darcy's upcoming free masterclass on Building a Hybrid Doula Business Model here:

https://douladarcy.com/masterclass

The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon   We're trying something new and doing a joint podcast episode of The Doula Darcy Podcast and The Birth Boss Podcast today!   In this episode, Darcy & Jodi discuss why in-person events are a powerful catalyst for business growth, mindset shifts, and community in the doula world. They share their first experiences attending doula conferences (including DONA International and CAPPA) and describe the motivation, connection, and expanded vision that comes from being face-to-face with others who share the same passion and/or who are achieving at a higher level.   They talk about investing in yourself as an investment in your business, how even "bad" events offer valuable lessons, and why hosting events can be a core part of building a sustainable business.   The conversation includes how they created the Birth Worker Retreat in Clearwater, Florida after realizing doulas needed marketing and business-focused gatherings, how the retreat evolved over the years, and the impact they've seen in returning attendees' progress. They also highlight the value of honest feedback from peers, built-in free time for deeper conversations (including "hot tub networking"), and the importance of doulas hosting local in-person meetups.   The Birthworker Retreat - January 2027 in Clearwater, FL https://douladarcy.com/the-birthworker-retreat   The hosts share upcoming events: a Maine retreat for members of My Doula Village: https://douladarcy.com/doula-retreat-maine   The Birth Boss CEO Summit (April 10–12 in Boston) featuring boardroom-style strategy:
https://www.hiptoheart.com/birth-boss-ceo-summit

They close by encouraging listeners to attend events, create the event they wish existed, and recognize that the doula market isn't saturated, there are more families needing care than available doulas.     02:51 Why In-Person Events Matter for Your Business 03:50 First Doula Conferences & That 'Rocket on My Back' Feeling 05:46 Get in the Room: Bigger Vision, Better Mentors, Faster Growth 09:03 The Investment Question: Paying to Attend (and Why It's Worth It) 12:57 Events Aren't Profitable? Why Retreats & Summits Still Win 14:24 Designing Events That Fit You (Retreat vs Summit) + Community Care 16:40 No 'Wasted' Events: Learning from Flops, People, and Perspective 18:54 Perfectionism, Risk, and Lessons from Free Solo Climber Alex Honnold 26:27 Birth Worker Retreat Origin Story: 'Why Doesn't Doula World Have This?' 27:04 How the Retreat Evolved: Refining the Vibe, Location, and Experience 29:11 Why People Rebook Before They Leave: Proof the Retreat Works 29:39 Tracking Year-to-Year Growth (and the Tears That Come With It) 30:20 Success Stories: Launching New Offers & Leveling Up Fast 31:33 Real Feedback, Focus-Group Energy & "Hot Tub Networking" 33:43 Bringing Family Along: Modeling Work + Vacation for Your Kids 35:12 Career Paths Aren't Linear: Skills Transfer & Kids Seeing You Differently 39:36 What's Next: Upcoming Retreats, Masterminds & the CEO Summit 44:33 Upscale Experiences, Energetics & the Karma of Giving Value 50:59 There's Room for Everyone: Mature vs. "Saturated" Doula Markets 52:59 Final Takeaway: Events Move the Needle + Links in the Show Notes

Money, mindset, and what to actually do when your income grows

In this episode, Doula Darcy is diving into a topic that doesn't get talked about enough in the doula world. Money.

Inspired by doulas in the My Doula Village community who are hitting consistent five-figure months, this conversation explores both the practical strategies and the mindset shifts needed to handle more income with confidence.

What You'll Learn

• Why making more money can feel uncomfortable (and what to do about it)
• The financial mistake that led to a painful tax surprise, and how to avoid it
• A simple system to manage your income using the Profit First method
• How to prepare for taxes without stress
• Why having multiple bank accounts can transform your business
• The importance of saving for retirement (yes, even now)
• How your nervous system responds to money and how to regulate it
• Why doulas making more money can positively impact the world

 Mindset Shifts

• More money is safe and allowed
• You don't need to spend it just because it's there
• Your nervous system needs time to adjust to new income levels
• Money doesn't make you a bad person—it amplifies who you already are
• You can choose generosity, impact, and abundance

 

Making more money and keeping it is about becoming the kind of person who can hold, manage, and feel safe with money.