In this episode, delve into effective Facebook ad strategies with expert Charley Tichenor, also known as the 'Facebook Disrupter.' Discover how Charley's journey from a musician and radio personality to a Facebook ad strategist has influenced his approach to optimizing and scaling ads. Learn about the 'One Campaign Ad Account Strategy,' the importance of broad targeting, and the innovative 3-2-2 method for dynamic creatives. Charley shares insights from his Facebook Ads MBA program and offers valuable tips for entrepreneurs and marketers looking to enhance their ad strategies. Don't miss this in-depth discussion with actionable advice and proven techniques for successful Facebook advertising.00:00 Introduction to Facebook Ads with Charley Tichenor01:22 Charley's Journey: From Musician to Facebook Ad Strategist04:57 Building and Scaling Businesses with Facebook Ads09:13 The Power of Facebook Ads in 202314:28 Understanding the One Campaign Ad Account Strategy16:45 Broad Targeting: The Key to Facebook Ad Success27:11 Winning the Game with Respect28:00 Broad Targeting and Creative Strategy28:27 The 3-2-2 Method Explained29:21 Dynamic Creative Testing32:03 Leveraging Existing Assets for Ads34:55 The Importance of Call to Action37:07 Choosing the Right Creative Format39:36 The Scientific Method in Ad Testing47:10 Final Thoughts and Where to Find More

Whether you're a seasoned marketer or just starting out, this guide will equip you with the tools to maximize your ad performance and ROI during these key gifting moments.00:00 Introduction and Overview00:23 Mother's Day and Father's Day Campaign Insights01:04 Setting Up the Presentation03:08 Seasonal Opportunities and Data04:50 Building Effective Gift Bundles13:27 Leveraging Social Media and AI for Gift Ideas19:25 Emphasizing Emotion in Gifting22:43 Gifting Trends and Strategies26:16 Subscription Boxes and Personalization28:55 Top Categories and Spending Insights29:57 Join Disruptor Academy31:10 Capitalizing on Key Spending Days31:20 Mother's Day Campaign Strategies31:49 Last-Minute Gifting Insights32:41 Advertising Before the Competition33:14 Guaranteed On-Time Shipping35:31 Understanding the Auction System37:10 Advantage Plus and AI Optimizations39:59 Seasonal Activation Strategies41:28 Creative Messaging and Promo Ads44:57 Audience Considerations and Retargeting46:58 Creative Best Practices53:12 Mastering Reels and Creative Essentials54:56 Next Steps and Final Thoughts

In this episode, we dive deep into understanding and optimizing your Meta ads strategy. The host announces the launch of a new YouTube channel, Disrupter Academy, which offers free comprehensive courses. Alongside the upcoming launch party and giveaways for the new channel, viewers can expect a thorough breakdown on setting up and scaling Facebook ad campaigns, common mistakes, and expert tips from years of experience. The video also addresses ad fatigue, the importance of broad targeting, and gives insights into Facebook's machine learning algorithms to maximize ad performance. Attendees are encouraged to join the live launch party for exclusive tips, bonuses, and a chance to win exciting giveaways.00:00 Introduction and Exciting Announcements01:14 Overview of the New YouTube Channel02:15 Detailed Breakdown of Meta Ad Strategy06:59 Understanding Ad Lifecycle and Performance16:21 Scaling and Ad Fatigue Explained31:47 Effective Ad Strategies for Disruptor Academy33:04 Understanding Ad Fatigue and Its Causes35:27 Promoting Disrupter Academy and Upcoming Events38:06 Broad Targeting and Audience Creation41:18 Q&A: Facebook Ad Campaigns and Strategies41:49 Seasonal Ad Costs and Broad Retargeting42:48 Engagement Campaigns and User Experience45:15 Tips for New Channels and Content Strategies54:21 Final Thoughts and Upcoming Giveaways

Here are the three simplest mistakes that far too many people make with Facebook Ads. They may sound like really good ideas, but might be the reason that you never get to your potential

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

Everybody wants to run a sale But is it actually a good idea, and why?

Since iOS14 dropped there has been a lot of panic and misinformation on how to be successful when it comes to Facebook ads  Let’s get down to the bottom of the four things you absolutely need to know to make 2022 your best year in Facebook advertising

Lets deep dive into how Ads Actually Work… Sadly, the vast majority of marketers fundamentally misunderstand some very basic principles, and that is why they struggle. Let’s fix that!

Scaling Facebook Ads is an essential skill every marketer must have, and also something 90% of marketers do terribly wrong!

How can you ensure confidence and growth, success and stability, and ultimately scale, in a post-iOS14 World?  Let’s unpack the three things you absolutely need to learn And these are far more reaching then just what you’re supposed to do with Facebook ads, because Facebook is only a small piece of the puzzle, and it also happens to be one of the easiest

The first thing that we really have to focus on as a Facebook Media buyer Insta understand what her job actually is Very rarely it’s our job as marketers directed to be in line w/ what the business of our clients actually needs

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!  To set the table here, I've done well over $10M in the testing of this exact question over 4 years and the end result insight was the same over 95% of the time. Also, the answer here is EXTREMELY dependent on the current scale & model of your business.  We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.

MER is the new measurement Dejour among online advertisers  Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking  Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any other vanity metric  First off, thank you so much for being here I know you could be spending your time anywhere on the Internet and I take absolute joy in the opportunity to be a tool in the further development of your business If you like what you see here and you want even more, don’t forget to sign up for my next webinar at Apply.FacebookDisrupter.com

Robbie, a young digital marketing professional shares his incredible journey to becoming a fractional head of growth for multiple brands. He credits the Disrupter School program and Charley's YouTube channel for teaching him the ins and outs of digital marketing, particularly Facebook ads. He discusses his experiences with dropshipping, his shifts in strategy after learning from Charley, and how he gained the confidence to take over major ad accounts. This transformation allowed him to work with high-profile clients and venture capital firms, ultimately changing his life both professionally and personally.

00:00 From Bedroom to Digital Marketing: My Journey Begins 00:56 Early Days: High School Hustle and Dropshipping 02:11 Learning the Ropes: Facebook Ads and Dropshipping Gurus 03:22 Transition to Brand Building: A New Approach 05:12 Discovering the Power of Broad Targeting 07:25 Simplifying Strategies: The One Campaign Approach 11:55 Beyond Facebook: Expanding Skills and Platforms 15:27 The Value of Deep Understanding and Business Impact 26:50 Greatest Return on Investment 27:16 Learning Key Skills and Concepts 27:40 Addressing Client Needs and Misconceptions 28:49 Confidence and Action Plans 31:53 The Value of Community and Support 33:16 Future Goals and Self-Reliance 35:02 Simplifying Media Buying 45:42 Long-Term Success and Business Fundamentals 47:35 Final Thoughts and Gratitude

The definitive guide to how the Facebook algorithm works  iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

Broad targeting is easily the most misunderstood and underutilized resource in Facebook ads  While this is an essential, brilliant basic, that every ad account should use, sadly the vast majority of the Advertisers still don’t even really know what it is or how to use it or why not using it, is the biggest opportunity for improvement they have

Dynamic Creative is at the same time  the most powerful creative testing tool available within the worlds most powerful machine learning platform  and  one of the most divisive pieces of technology that an overwhelming number of marketers categorically reject using.  Let’s get to the bottom of it And really understand why not using it might very well be one of the biggest mistakes you’re making right now

Everybody wants to run a sale But is it actually a good idea, and why?  If you’ve thought about offering a discount instead of making more money  Paying more dollars to make less dollars doesn’t make a whole Lotta cents  Here’s everything you need to know

Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

Sign up for my Free Webinar @ Apply.FacebookDisrupter.com   In one hour, we’ll dive deep into what I normally charge nearly 10k to teach  See you there!

The definitive guide to how the Facebook algorithm works  

iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

- Facebook “hacks quote don’t work - You’re measuring results wrong – You’re testing created the wrong way - You don’t have a protocol for success

Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

Retargeting is an extremely divisive issue in digital marketing so here is the definitive guide to what you need to know  

We’re going to cover several very important topics 

1: How Facebook already does this for you even at Broad 

2: How this can hurt incremental lift 

3: The perspective on added cost and extended timeline of testing 

4: The impact of lower data volume in a greater number of places 

5: And some use cases where Retargeting can be extremely helpful

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.  

1: What is Attribution... and why does this really matter 

2: What is 1day Click, and why is this the highest quality data set you can have 

3: What is View-through attribution, and what is the scandal behind using it 

4: Why 7day Click / 1day View gives you the high volume of actionable data 

5: Why Attribution is BS, and the facts of the implementation of this knowledge 

6: What Attribution Model will give you the best Incremental Lift for your business

Join Disrupter Academy at https://www.skool.com/disrupter-academyJoin us in this live session as we dive into the only Facebook ads retargeting strategy you'll ever need. Learn how to scale your business using broad retargeting techniques discussed by Charlie from Disrupter Academy. Gain insights into the effective use of the Facebook pixel, optimized ad copy creation, and the importance of broad versus specific retargeting audiences. Discover real-life examples and success stories from the Disruptor Academy members and see the step-by-step setup of successful ad campaigns. Whether you're managing e-commerce, info products, SaaS, or lead generation, this detailed guide has you covered.00:00 Introduction and Welcome00:30 Overview of Disrupter Academy00:54 Analyzing Retargeting Strategies02:23 Scaling and Market Expansion03:14 Broad Retargeting vs. Remarketing05:18 Case Study: Ad Performance12:51 Customer Journey and Retargeting18:16 Effective Retargeting Strategies30:17 Broad Retargeting Audience36:40 Understanding Retargeting and Ad Fatigue38:42 Setting Up Your Facebook Pixel42:35 Creating Effective Audiences44:17 Writing Ad Copy That Converts49:20 Q&A: Strategies and Best Practices01:04:22 Final Thoughts and Upcoming Content

@ElliotPadfield on Twitter 

Elliot makes brands 7 figures with TikTok 

Investing in seed-stage tech 

TikTok ads for high-growth brands  

http://padfieldmedia.com

Best Practices for Influencer Marketing, Whitelisting, Seeding AND SO MUCH MORE... from folks who've driven over 9figures in revenue from Influencer efforts  

Featuring Taylor Lagace & Barry Hott  

Taylor Lagace: 

All Things Influencer Marketing | Co-CEO  

@Kynshipco  

Barry Hott: 

Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes

Broad is THE BEST AUDIENCE in Facebook 

This isn't an opinion, its a mathematical certainty and proven fact  

But don't just take my word for it  

Let's dive into the TECH 

the Engineering  

& Facebook's Business Model  

Remember these are IRREFUTABLE FACTS

Alexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

Alex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands.  

Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bottom line. There are a lot of gurus and growth hacks in the marketing world, but smart brands know that there are No Best Practices.  

We talk about: 

What ties all of the marketing together 

Her "WHY" 

The Start of Online Marketing 

THE DATA 

What skills new folks should learn 

Where the Magic Happens 

The Future of DTC 

TikTok and the effect on eCom 

AND SO MUCH MORE!

How Sammy did a $1M Year in 2021 using Facebook Ads  

How he found success during Covid 

The value of finding a source you can trust 

His BEST ADVICE: Attribution & ROAS 

Building a Real Business vs. making Facebook look good 

What his MISSION is 

How Facebook is such a small piece of the puzzle 

The Value of the Ads Library 

AND SO MUCH MORE!

The MOST IMPORTANT EQUATION IN DTC Growth Marketing is simple  

(CPA + COGS) / LTV 

 1: Find the offer that presents the best Ratio 

2: Smash Until it Breaks 

3: Expand the bottleneck for this journey 

4: Smash Again

Vinicius Leon Petrii, Founder of BHTB Media & Facebook Ads MBA Program Alumni  

We have an awesome conversation covering fun with: 

2022 Facebook Ads Strategy and Tips 

The Old Way of doing things, and the NEW WAY TO WIN 

The Facebook Ads MBA Program 

Our Shared BEST PRACTICES for Creative Testing 

Ad Tracking, Reporting and METRICS after iOS14 

The Bright Future of Facebook Ads in 2022

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  

Featuring Cody Plofker & Rabah Rahil  

Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   

Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  

Featuring Cody Plofker & Rabah Rahil  

Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   

Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Noah Tucker and Charley Tichenor sit down to discuss buzz in the DTC landscape. They also talk about Charley’s journey from spending seven figures a day for brands like Pizza Hut to now teaching everything he has learned.

🚀 Want a deeper breakdown of these strategies? Join the DISRUPTER ACADEMY 👉 https://www.skool.com/disrupter-academy/about

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  

Featuring Cody Plofker & Rabah Rahil  

Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   

Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  

Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   

Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  

Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   

Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Testing & Hot Takes Featuring Collin Slattery & welcoming back Barry Hott  Collin Slattery:  Digital ads pro & founder @taikundigital, part-time nomad, and Chicago sports fan. Tweets about digital marketing, bike politics & sports.  Barry Hott: Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes

BLACK FRIDAY IS HERE Featuring Daniel Graham  Welcoming back Brent Sterling & Dylan Carpenter  Daniel: @foodog85 founder/ceo mint performance marketing - a social chain agency | partner at Spudsy Foods | ex: strategy lead at myspace, aol, turn.  Welcoming Back  Brent Stirling @Brentertainer  Growth & Sales at @Shoelace, we grow DTC brands. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Ex: Growth at The Big Green Bag  &  Dylan Carpenter @marketerdylan Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast

Today we have: @Brentertainer of @Shoelace @DanielRamley, 7figure Entrepreneur & Facebook Ads MBA Program Alumni  We talk about: BFCM What Makes a Good Marketing Hire Q5 Planning & OUR FAVORITE DTC BRANDS Dandy Del Mar: @DandyDelMar on IG @Indestructible Shoes  : @indestructibleshoes on IG - https://indestructibleshoes.comIndosole: @indosole on IG - https://indosole.comTen Tree: @tentree on IG - https://www.tentree.comKotn: @Kotn on IG - https://kotn.comWuxly: @WuxlyMovement on IG - https://wuxly.com Brent Stirling: Tech-ish. Growth & Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Big Green Bag TW: @Brentertainer IG: @Brentertainer  Daniel Ramley: TW: @DanielRamley IG: @DanielRamley

Today we have: @RabahRahil of @TryTripleWhale @MarketerDylan of Koality Media @BingHott of @Jump450Media and @RanchWater    We talk about Shiba, Fantasy Football, Black Friday / Cyber Monday… And Barry takes us deep into a BARRY HOTT take on attribution that inspired storytelling, hills to die on, email, seo, running FB at a loss and if Attribution really is 100% Bullshit!  Plus a ton more  Big Shout to Plant Goods, Ranch Water, Last Crumb, Bite Toothpaste, Dandy Del Mar, Muddy Bites, Nuts.com & Liquid Death… all of whose got a ton of love in this episode from November 11, 2021

Facebook Ads Mastery - chatting with @imivanburev on IG  Facebook Ads always work. WAIT . Facebook ADS never work. WAIT . Facebook ADS are great. WAIT . Facebook ADS are a waste of money. WAIT . Facebook ADS are not for my business. WAIT. . Facebook ADS exploded my business. WAIT. . . . And many more with @ctthedisrupter . And it was such a blast🤘💪🔥

🔥 LIVE TRAINING - Getting Predictable Results With FB Ads is Finally Possible Even If You Got Slapped With The New iOS Update With Yash Sharma from the @Paul Ponna Official YouTube Channel

Alexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

Join Disrupter Academy TODAY at https://www.skool.com/disrupter-academy

Master Facebook Ads: From Strategy to Scaling Success

In this episode, dive into a comprehensive guide on mastering Facebook ads with an emphasis on effective strategies and scaling your business. Discover secrets to growing your community, understand the differences between broad targeting and retargeting, and learn why running numerous ads can be detrimental. The speaker shares live results, key metrics, and methodologies applied in real campaigns. Watch as top expert's principles are put to test and practical advice is shared, focusing on enhancing efficiency and maximizing return on ad spend (ROAS). Joining the ongoing debate in the marketing community, the host addresses criticisms and defends proven strategies. Perfect for those looking to escalate their digital marketing game with actionable insights and detailed breakdowns.

00:00 Introduction to Facebook Ads

00:30 Analyzing Ad Performance

01:48 Understanding Broad Retargeting

02:44 Building Effective Audiences

04:06 Optimizing Ad Spend

05:07 Scaling Your Business

06:39 Advanced Targeting Strategies

09:56 Case Studies and Real-World Examples

15:58 Engagement and Organic Content

30:31 Q&A and Community Interaction

38:11 The Power of Provocative Ads

38:43 Scaling Efficiency with Static Ads

40:26 Maximizing Reach with Catalog Ads

43:26 The Pitfalls of Over-Testing Ads

50:46 Addressing Industry Criticism

55:38 Q&A Session: Expert Advice

01:05:54 Final Thoughts and Upcoming Content

Your Facebook ads aren’t working anymore, because you’ve been lied to.  You see the problem with gurus & experts is they don't fundamentally understand how facebook’s machine learning actually works  You don’t need interest groups for targeting because your ad does your targeting. You don’t need lookalike audiences because your ad creates its own lookalike audience. You don’t need 1000’s of campaigns because you can spend millions on just one campaign. You don't need to warm up your pixels because facebook knows who your customers are even if you are just starting out. You don’t need to raise your budgets to scale because you can get more results without increasing your budgets. You just need to understand a few simple fundamentals, and have a system & process to TEST & SCALE to Make Facebook Ads Profitable Again Even After iOS 14 Apocalypse; everything else it's basically nonsense.  Meet: The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers! This is a 9 week, high-touch accelerator.  If you're ready to learn how to TEST, SCALE & MANAGE your ad account in a way that will SAVE YOU HOURS a week & help you put MORE MONEY in your pocket!  DM me “MBA” for a NO OBLIGATION Application for an Evaluation Session for the Program

We’re seeing the 3rd great PURGE via Facebook Ads - Click to Learn Why this is a GREAT THING Part 1: oCPM Part 2: The Disrupter Group, The Power 5, CBO and $10B in Annual Spend Part 3: iOS14 & the death of the Facebook Hack   But 1st Real Data on Ad Spend Marketcap  Plus a lesson from past failures On why fighting FB, resisting change is a fatal mistake  If you’re finished taking the same recycled bad advice from the same circle of folks who have been failing you for years … I’m taking applications for my Facebook Ads MBA Program… Classes start on November 1st  The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers who want to reach the elite level of expertise This is a 9 week, high-touch accelerator.  If you're ready to learn how to TEST, SCALE & MANAGE your ad account in a way that will SAVE YOU HOURS a week & help you put MORE MONEY in your pocket!

Kelvin has 35+ year in direct marketing ... Started out as the marketing director of publishing companies - which led to copywriting, deal-making, media buying - and A.I. & machine learning, Market Validated Offer Testing, "train-the-algorithm" and more.