The Dirty Heifers – Details, episodes & analysis

Is your Shopify dashboard looking like a ghost town? You aren’t failing—you’re just experiencing the Summer Slump. ☀️📉

Every year, the weather warms up and small business sales cool down. In this episode of The Dirty Heifers, Margaret, Shauna, and Jessie break down exactly why engagement drops when the sun comes out and—more importantly—how to turn this "dead zone" into your most productive season of the year.

In this episode, we cover:

• The Psychology of the Slump: Why customers stop clicking when they head to the lake.
• Survival Strategies: How to pivot to tourist-town wholesale and "strategic restocking".
• The Holiday Headstart: Why June is actually the best time to make your Christmas soap.
• Fragrance Testing 101: Real talk on color morphing and scent retention.
• Mental Health for Makers: How to separate your self-worth from your daily notifications.

Don't let a slow week trick you into a "comparison spiral" or an unnecessary rebrand. Grab a cold drink, put on your "work helmet," and let’s get ready for the fall rush!.

Support our sponsor: ✨ Bawana Bath and Body – Creative serotonin boosts for makers who need to unplug!.

Subscribe for weekly unfiltered small business chaos!

Thinking about selling at a craft fair, farmers market, or pop-up shop? Watch this FIRST.

In this episode of The Dirty Heifers Podcast, we break down EVERYTHING no one tells you about vendor markets—from finding the right events to surviving your first show without losing your mind (or your profit 😅).

One of us is preparing for a massive 4-day festival with 100,000+ people, while the rest of us spill real, unfiltered lessons from years in the vendor trenches:

• How to find GOOD markets (and avoid total flops)
• Booth setups that actually attract customers
• What sells vs what just sits there
• Pricing psychology & why cheap markets can cost you MORE
• Mistakes that cost us time, money, and sanity
• Dealing with weird customers (yes… all types 😬)
• How to know if you made money… or just worked all day for nothing

Plus: 👉 The Word of the Week gets chaotic (as usual) 👉 Real stories from markets gone VERY wrong 👉 Practical tips you can actually use for your next event

Whether you're a beginner vendor or scaling your handmade business, this episode will save you time, money, and a whole lot of frustration.

🎧 New episodes every week—subscribe so you don’t miss the next one.

#DirtyHeifers #SmallBusiness #CraftMarkets

Your reputation is the only thing people see before they ever buy your product—and in 2026, it's more fragile than ever. In this episode, Margaret, Shauna, and Mini Heifer dive deep into why reputation is the ultimate "currency" for small businesses.

We’re getting real about:

• The #1 mistake entrepreneurs make when a customer order goes wrong.
• How to build a bridge of trust with complete strangers online.
• The "Reprobate" behavior that is quietly killing your brand’s value.
• Why we refuse to talk politics on our business pages (and why you might want to stop too).
• The "To Delete or Not to Delete" debate: How to handle trolls and negative reviews without looking desperate.

Plus: Mini Heifer shares a chilling first-hand account of surviving Hurricane Katrina and the 48-hour journey back to a home that looked like a "box of matchsticks".

Is this the most honest small business episode we’ve ever recorded?

Welcome to our very first official Heifer Huddle: Wins, Woes & What’s Warshin’ — where we pull back the curtain on what’s actually happening inside our businesses this week.

From record-breaking wins to TikTok ad frustrations… from AI comment drama to fragrance formula fails… we’re talking about the real-life vicissitudes (yes, we used the word correctly 😏) of running a handmade product business.

In this episode:

• Jessie launches a brand-new product 👀
• Shauna battles a fragrance dupe that just won’t cooperate
• Margaret goes OFF about getting called out for using AI
• We talk slow sales, return customers, ad spending regret, and the emotional rollercoaster of entrepreneurship
• PLUS surprise packages from July at Winston & Walter (you know we love a good unboxing)

If you’re a soap maker, small business owner, creative entrepreneur — or just someone who likes hearing the honest behind-the-scenes of building something from scratch — this episode is for you.

Because business isn’t just strategy.

It’s wins. It’s woes. It’s what’s warshin’. It’s vicissitude. And sometimes… it’s running 3 miles just to cope. 😅

👇 Tell us in the comments: What was YOUR biggest win or woe this week?

And if you’re binge-listening (we see you 👀), let us know what episode you’re on.

What happens when you outgrow your kitchen… but you’re not quite ready for a warehouse?

In this episode of The Dirty Heifers Podcast, we sit down with Joe from Kingston Oak Soap Company to talk about the real side of scaling a handmade business — the stuff nobody warns you about.

We get into:

• Master batching oils (beer brewers, oil drums, and redneck engineering included) • When to ditch products that won’t scale • The pricing anxiety that keeps makers stuck • Hiring help before you feel “ready” • Wholesale vs. retail vs. full-time job escape plans • Social media burnout and algorithm frustration • Why your real competition isn’t other makers

If you’ve ever asked yourself: “Am I underpricing?” “Can I actually afford to grow?” “Do I even want this to get bigger?”

This episode is for you.

Drop your answer to our Question of the Day in the comments: 👉 What are YOU afraid to scale in your business… and why?

Because growth isn’t just about bigger molds — it’s about bigger decisions.

What happens when the pillar of your industry vanishes overnight? In this heavy-hitting episode, Margaret, Jesse, and Shauna dive into the shocking cancellation of the HSCG 2026 conference and what it signals for the future of the handcrafted soap and cosmetic industry. We discuss why in-person connection is the "secret sauce" for makers and how grassroots meetups and events like SoapCon are stepping in to fill the void.

But the chaos doesn’t stop there. Margaret shares a terrifying first-hand account of being hacked on Shopify, revealing the exact tactics thieves use to drain bank accounts and redirect payouts—and why getting human help from big platforms is nearly impossible.

Whether you're struggling with the current "slow" economy or just need to know you're not alone in your business "bad decisions," this episode is a must-watch for every small business owner.

Plus: Stick around for our "Word of the Week" (Obsequious) and a Redneck Word of the Week that will have you feeling a little "T90"

In Episode 58 of The Dirty Heifers Podcast, a “nothing day” turns into a whole lot of everything. The Heifers dive into real-life maker chaos — from TikTok shop changes and platform burnout to snowstorms, supplier struggles, website headaches, and the weird mental spirals that come with running a handmade business.

This episode is part business, part therapy session, and part comedy hour. We talk about: • Platform fatigue & where creators are shifting next • TikTok Shop changes and ad burnout • Snowstorms, hospital call shifts & life interruptions • Supplier wins & website frustrations • Soapy superpowers, scent graveyards & market madness • The random thoughts that live rent-free in every maker’s brain

If you’re a soap maker, creative business owner, or just someone trying to survive entrepreneurship with humor intact — this one’s for you.

💬 Tell us in the comments: What’s your soapy superpower?

Follow The Dirty Heifers Podcast for honest, funny, unfiltered conversations about maker life, small business, and building something from nothing.

Sign the petition here: https://www.change.org/p/stop-frivolous-ada-lawsuits-targeting-e-commerce-small-businesses

In this episode of the Dirty Heifers Podcast, hosts Margaret, Jesse, and Shauna tackle a serious topic that often stays in the shadows until it’s too late: ADA website compliance. We are joined by Cindy Collins of Euphoric Herbals, who shares her firsthand experience of facing a legal summons and the reality of being targeted by "litigious" law firms.

Cindy pulls back the curtain on the world of "serial plaintiffs" and automated scanners that hunt for tiny errors on small business websites. We discuss why thinking you’re "too small to be targeted" is a dangerous mindset and provide a roadmap for makers to protect their brands.

What you’ll learn in this episode:

• The Lawsuit Reality Check: How Cindy discovered she was being sued and why settlement is often the only path for small businesses.
• ADA Essentials: What you need to know about alt text for images, color contrast, button labels, and accessible menus.
• The Widget Warning: Why accessibility widgets can provide a false sense of security and may actually make you a target.
• Actionable Steps: Three things you can do today—including adding an accessibility statement—to begin securing your site.
• Platform Protection: Understanding the difference between owning your own site versus selling on platforms like Etsy or Amazon.

It is far cheaper to fix your site now than to pay thousands in legal fees later. Join us for this essential conversation to ensure your business stays protected in 2026.

In this episode of the Dirty Heifers Podcast, we’re tackling the uncomfortable truth about what happens when "bare minimum" standards aren't met. Inspired by recent TikTok drama involving a creator shipping out moldy clay masks, hosts Margaret Connor, Shauna, and Jesse (Mini Heifer) dive deep into the fine line between a beginner’s learning curve and flat-out negligence.

Is social media making it too easy to start a business without learning the rules? We discuss the importance of Good Manufacturing Practices (GMP), how to handle pet hair and cross-contamination, and the "misfit" product dilemma. Plus, we share our own business "fails"—from moldy lotions to the "linty dish soap" incident.

In this episode:

• 00:00 – Intro: Learning Curve vs. Negligence
• 01:38 – Word of the Week: Malfeasance
• 03:11 – Southernism of the Week: "Mash on it"
• 08:15 – The TikTok "Moldy Mask" Controversy & Accountability
• 09:48 – Handling Pet Hair & Cleaning Protocols
• 13:38 – Why "I'm a Small Business" Isn't an Excuse for Bad Standards
• 15:22 – Did Social Media Lower the Barrier to Entry?
• 20:33 – Personal Horror Stories: When batches go wrong
• 22:31 – The Reputation Trap: How to handle subpar products

This episode is sponsored by Warm and Fuzzy Soapery—a brand built on quality, transparency, and the belief that respect for your customers is the bare minimum.

Support the show! Like, subscribe, and tell us in the comments: Where do YOU draw the line between a mistake and negligence?

Are you waiting for the "right time" to launch your dream? Spoiler alert: the right time is never coming. In Episode 55, Margaret, Shauna, and Jessie (the Mini Heifer) deconstruct the Myth of Ready—the dangerous idea that everything must be flawless before you hit "publish".

In this episode, we explore:

• The "Propaedeutic" Approach: Why treating your first steps as "preparatory training" is the only way to actually learn the ropes.
• Safety vs. Aesthetics: Why you can start with "messy" packaging but can never compromise on product testing and safety.
• Real-Life "Fails": From "scratcher" walnut soaps to website glitches that taught us more than any course ever could.
• Redneck Word of the Week: We take a trip to So So, Mississippi, discuss the inaccuracies of the Free State of Jones movie, and share a local ghost story about a glowing fireplace stain.

Whether you’re 80% ready or still in the "research phase," this episode is the nudge you need to stop overthinking and start doing. We're giving you permission to start messy—just don't start unsafe.

Special thanks to our sponsor: Country Lather Soapworks.