Explore every episode of the podcast The DigitalMarketer Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Secret to Seamless Marketing and Sales Collaboration | 27 Jun 2024 | 00:33:09 | |
As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success? In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results. Neal talks about the concept of building a "relay team" where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage. If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen! Key Takeaways: 01:26 The disconnect between marketing and sales teams 03:35 The concept of a “relay team” for marketing and sales collaboration 06:03 Practical steps to ensure effective handoffs between teams 10:56 Increasing the likelihood of prospects showing up for sales calls 14:21 Sales Professional's Role 18:30 Setting up clients for success in the fulfillment stage 25:27 Sales as a team effort Connect with Neal Tricarico Linkedin - https://www.linkedin.com/in/nealtricarico/ Website - http://salesmagiq.ai/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! | |||
| Creating Offers That Generate Big Results with Craig Andrews | 25 Jun 2024 | 00:31:47 | |
Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience. In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers. Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments. Craig also shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation. Ready to create irresistible offers? Get a detailed guide and enjoy 23 days of free course access at allies4me.com/digitalmarketer Key Takeaways: 01:53 Why simple offers don't work anymore 03:41 The concept of first-time offers 05:14 How a "coffee date" offer builds trust and leads to high-ticket sales 07:37 Craig’s personal story: Solving a small problem to change how clients feel 13:58 Real-world examples of quick wins in complex offers 16:07 Craig's "FTO Squared" offer: 5 valuable deliverables 24:19 The psychology behind value perception 28:00 Free guide and course information Connect with Craig Andrews Linkedin - https://www.linkedin.com/in/craig-andrews/ Website - https://allies4me.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 5 Elements for Lifetime Trust | 30 Apr 2024 | 00:40:18 | |
Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you. John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers. Join us as John and Kevin reveal: -The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months -The five essential elements your brand must embody to become truly worthy of your audience's attention and trust -How to map out your customer journey and craft messages that resonate at each stage of the relationship -The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success! Key Takeaways 01:06 The importance of focusing on the customer's lifetime value 02:39 The media equation and creating engaging digital experiences 05:45 Applying interpersonal relationship principles to create satisfying digital interactions 10:03 Crafting the customer journey 17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time 24:46 The five elements your brand must embody for a lasting customer relationship 31:05 The importance of authenticity and integrity in building a sustainable brand Connect with Guests: John - https://www.linkedin.com/in/johnlenker/ Kevin - https://www.linkedin.com/in/kevindelaplante/ Website - https://www.lenker.com/digitalmarketers/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| How to Build a Business from Scratch with Jay Perkins | 31 Jan 2023 | 00:32:33 | |
Building a business can be daunting and you're bound to make a lot of mistakes in the beginning. But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful. Today's guest has had his share of mistakes growing his brand and he's here to share it all. The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses. Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company. Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit. In this Episode: 02:18 How did Jay niche down with his brand of kettlebells? 05:47 Operational requirements for brands like Kettlebell Kings 09:21 Making mistakes along the way until you become ready to scale 11:43 How do you cultivate people to come back after their first purchase? 16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business 19:01 Building the connection with Living Fit and Kettle Kings brands 24:34 What paved the way for Jay deciding on the next best thing for the business? Connect with Jay Perkins: - Website Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ Linkedin: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! | |||
| What Impact Will AI Have on Creatives in Marketing? | 24 Jan 2023 | 00:48:10 | |
As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI? In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketing. They also share their predictions and thoughts on how AI can impact the marketing industry and whether marketers will be out of jobs in the near future. One thing is for sure: AI is a definite game changer and an equality of opportunity for those who can learn how to leverage the power of technology. David owns Ardent Creative, a full-service web design and digital marketing agency in Fort Worth, Texas. Adrian is the CEO of Adrian Agency, a social impact marketing agency, and Instagraphics, the #1 platform for creatives. Brad is the founder of Liquis Digital, a Web Design Company and Digital Marketing Agency. In this Episode: 00:13 Is AI going to replace marketers? 19:51 Are there possible dangers when marketers use the same AI components all at the same time? 23:28 Will the use of AI negate the need for skills? 31:40 What would be the impact of AI on marketing by the end of 2023? Connect with the Guests: - David Canington, Ardent Creative - Adrian Boysel, Adrian Agency and Instagraphics - https://adrianagency.com/, and https://instagraphics.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ Linkedin: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| How Might AI Impact Marketing Agency Management with Thomas von Ahn | 17 Jan 2023 | 00:55:21 | |
Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included? When you don't fully understand something, you tend to fear it. But what is the truth about AI? In today's episode of The DigitalMarketer Podcast, Mark engages in a dynamic conversation with Thomas von Ahn, Chief Marketing Officer of Viral Solutions, a full-service marketing agency. Together, they discuss a topic that is of primary interest to many marketers out there. How might AI impact marketing agency management? If you're interested in knowing more about AI's impact on marketing and what you can do to pivot your business, don't miss this episode of The DigitalMarketer Podcast. “The key to a successful business, no matter what industry you're in, is your ability to execute on a plan or the information that you've been given whether you're making widgets or you're a lawyer.'' - Thomas von Ahn In this Episode: -What can Mark and Thomas say about AI and ChatGPT? Should professional service providers worry about them being replaced by AI? -Is AI a threat to small business owners? -Google search vs. AI/ ChatGPT -What is AI bias? Can that bias be eliminated? What is the potential impact if the bias is not sorted out? -With the significant shifts in the digital marketing space, how would agencies know who to trust and believe? -How does AI impact trademarks, patents, copyrights, and other types of intellectual property? -What is the future of digital marketing, and how can marketers compete with the emergence of AI? -Is there a threat of privacy violation while utilizing AI? -How can digital marketing agencies move toward the future direction in this quickly evolving space? And more! Connect with Thomas von Ahn: -Website - https://viralsolutions.net/ -Instagram - https://www.instagram.com/viral.solutions/ -Facebook - https://web.facebook.com/viralsolutions -YouTube - https://www.youtube.com/user/ViralLLC Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ Linkedin: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| How to Speak Powerfully in Your Video Content with Tracy Goodwin | 10 Jan 2023 | 00:27:37 | |
The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear. To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin. Tracy is an internationally known voice expert and an award-winning speaker who has taught hundreds around the globe to make a big impact with their voice. Tracy is the founder of Captivate the Room and the host of the podcast with the same title. She created the Psychology of the Voice Effect Program which not only addresses the sounds that are secretly sabotaging you but also eradicates the mental driver keeping the sound in place. In today's episode of The DigitalMarketer Podcast, Mark and Tracy talk about excellent techniques you can use for presentations, storytelling, and “captivating the room'' on video. So if you are ready to make a bigger impact and have a voice that makes people listen, this episode is for you!
Key Takeaways: -What's the difference between typical voice coaching and Tracy's technique? -This is one of the major reasons people struggle on video -How do you find your “real voice''? -How can you connect to somebody else's message when presenting for a client? -Is there a better way to practice your content before getting in front of the video? -How do you authentically present your call to action to a high-ticket offer without sounding needy? -Tracy's advice for someone who has never done a video or is terrified of doing a video Connect with Tracy Goodwin: -Website - https://captivatetheroom.com/ -Instagram - https://www.instagram.com/captivatetheroom/ -Facebook - https://web.facebook.com/captivatetheroom/ -LinkedIn - https://www.linkedin.com/in/tracyagoodwin/ -Podcast - https://podcasts.apple.com/us/podcast/captivate-the-room/id1091333779 Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ Linkedin: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| Making A Big Impact In 30 Seconds: The Power Of Video Content with Mandy McEwen | 23 Dec 2022 | 00:38:04 | |
Are you struggling to create content for TikTok? We might have found a solution. On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing. Creating videos for social media can be overwhelming. But as Mandy explains, it doesn't have to be. With attention spans rapidly declining, a 30-second video is all you need to get ahead. Tune in to learn the secrets behind every great piece of content on social media and what you can do to get the most out of TikTok without necessarily dancing to popular sounds. IN THIS EPISODE, YOU'LL LEARN:
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| Ai Automation Vs. Human Creativity: Exploring The Divide with Joshua B Lee | 20 Dec 2022 | 00:32:15 | |
In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand by creating content that sparks emotion in viewers. Josh suggests using polls, videos, and audio to engage with an audience and encourages marketers to be genuine when creating content. He also advises against perfectionism in marketing, as it can make viewers feel like they are being pitched or sold something. Ultimately, Josh emphasizes the importance of connecting with people on a human level in order to create lasting opportunities and legacy online. IN THIS EPISODE, YOU'LL LEARN:
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Mentioned in this episode: How Marketers Manage Visual Assets Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy! Get Conversion... | |||
| Sharing Secrets To Growing Companies Online In Any Industry with Rudy Mawer | 16 Dec 2022 | 00:36:00 | |
Want to know how you can scale your customer's lifetime value? On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two years by age 27 - and now runs a fully done-for-you marketing agency specializing in ecommerce brands and helping experts and celebrities scale their brands. Tune in to learn how Rudy built multimillion-dollar businesses by mastering Facebook ads, direct response, and funnels. Discover the basics of customer lifetime value, why it's important, and some time-tested strategies to maximize it. IN THIS EPISODE, YOU'LL LEARN:
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| Unlocking Creative Potential And Maximizing Results For Creators And Businesses with Tevah El Emmet | 13 Dec 2022 | 00:28:10 | |
What in the world is going on with Meta advertising? There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of Meta. Tune in to learn how marketers can get ahead by developing a culture of producing fresh content and using all available tools to drive customer results. Discover why Tevah believes the best marketers do not depend on one advertising platform for success. Instead, they test out everything and are never afraid of pivoting to something else. IN THIS EPISODE, YOU'LL LEARN:
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Mentioned in this episode: Get Conversion Optimization Superpowers! Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! | |||
| The Potential Of Typeform: Transforming Your Business Through Onboarding and Lead Generation with Karrie Sanderson | 06 Dec 2022 | 00:22:45 | |
Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates? On today's episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizzes, surveys, and asynchronous video solutions. If you use forms in any marketing functions, the last thing you'd want is to make them boring. Why? Because your audience won't answer them. You want to create interactive forms that allow you to engage with your audience and grow your business with ease. Listen in for some intriguing nuggets on how marketers can use digital forms for lead conversions, getting customer feedback, and building long-term customer relationships. IN THIS EPISODE, YOU'LL LEARN:
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| Cracking The Code To Online Success with Allie Bloyd | 02 Dec 2022 | 00:38:36 | |
Is Facebook advertising dead - and can you still use it to drive results for small business owners? Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn. On today's episode, host Mark de Grasse talks to Allie Bloyd, the owner of Allie Bloyd media - a seven-figure-per-year business that helps local business owners and agencies dominate their market. Tune in to hear how Allie uses low-ticket front-end offers to drive leads and eventually close high-ticket backend sales - with Facebook ads at the core of it all. IN THIS EPISODE, YOU'LL LEARN:
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| Scaling Strategies Using Affiliate Partnerships with Joey Vaillancourt | 25 Apr 2024 | 00:39:50 | |
Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too. In this episode, we'll explore: -The evolution of affiliate marketing, and how it's adapting to the modern market -Strategies for recruiting the right affiliates, who align with your brand's mission -Determining the ideal commission structure, to attract and retain top-tier affiliates -Managing and nurturing your affiliate community for long-term success -Leveraging podcasting to highlight partners, and grow your affiliate program Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels. But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners: -The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget. -The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program. Don't miss out on this opportunity to learn from one of the best in the business! Key Takeaways: 01:15 The evolution of affiliate marketing 03:13 Strategies for recruiting and managing affiliates 06:52 The difference between mission-based and transactional affiliates 11:52 Determining commission rates and payout structures 20:41 Strategies for affiliate community management and retention 24:40 The difference between affiliate marketing and MLM 25:06 The ethical approach to influencer marketing 29:40 Podcasting as a powerful tool for building partnerships 34:51 Using AI for partnership planning and strategy development Resources: Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ Connect with Joey Vaillancourt: Partner Up Profits Podcast - https://partnerupprofits.com/podcast/ LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:... | |||
| The Turning Point: Leveraging Ecommerce Strategies To Succeed In Business with Kira Goller | 29 Nov 2022 | 00:26:05 | |
If the core principles of marketing never change, what's stopping you from creating replicable success for your clients? On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks set to double again in 2022. Tune in to hear Kira share how she used the marketing frameworks and blueprints from Digital Marketer to scale her business from a garage startup to a global brand. Discover the methods she used to attract, convert, and keep customers coming back for more. IN THIS EPISODE, YOU'LL LEARN:
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Mentioned in this episode: Get Conversion Optimization Superpowers! Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! Become A Certified E-Commerce Marketing Master Take the... | |||
| Why Most People Get Sales Automation Wrong with Martin Martinez | 25 Nov 2022 | 00:27:01 | |
What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships. Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance. IN THIS EPISODE, YOU'LL LEARN:
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Mentioned in this episode: Get Conversion Optimization Superpowers! Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! How Marketers Manage Visual Assets Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy! | |||
| Is Guesting on Podcasts A Better Idea than Hosting One? with Dustin Riechmann | 22 Nov 2022 | 00:27:36 | |
How do you get booked as a podcast guest and make the most of the interview? On today's episode, host Mark de Grasse sits down with Dustin Reichman, founder of Simple Success Coaching, where he has helped over 200 clients add 6 figures to their businesses through podcast guesting. Dusting explains that guesting on podcasts is a great way to market your business. However, there are a lot of prospective podcast guests looking for the same opportunities you're looking for. And while creating the perfect pitch will get your foot in the door, coming prepared can greatly improve the experience for you, the host, and the audience. Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights. IN THIS EPISODE, YOU'LL LEARN:
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Mentioned in this episode: How Marketers Manage Visual... | |||
| The Future of Video Marketing with Atiba De Souza | 18 Nov 2022 | 00:14:08 | |
When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been. On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still not using video to grow your business, you're getting left behind. The good news is people's attention spans are alarmingly low, so a one-minute video is all you need to grab their attention and encourage engagement. Tune in to hear Atiba reveal how you can get a slice of the booming video shorts market, drive traffic, and close sales, all in less than a minute's worth of video. IN THIS EPISODE, YOU'LL LEARN:
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Mentioned in this episode: Get Conversion Optimization Superpowers! Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! How Marketers Manage Visual Assets Google... | |||
| How A Creative Agency Generated a Half Billion Dollars in Revenue with Adrian Boysel | 15 Nov 2022 | 00:38:50 | |
The world is changing incredibly fast. What can you do to future-proof your career or business? On today's episode, host Mark de talks to Adrian Boysel, a creative agency consultant that has helped over 5000 companies make over $100 million in revenue. Adrian is a firm believer in skill stacking - where individuals make themselves more valuable by gaining a wide range of skills. And the best way to prepare for tomorrow is to pursue complementary skills that support each other and give you an edge. Tune in to hear Adrian share a truly inspiring story of how he built an empire from scratch by believing in himself and investing in mentors. Discover unique strategies marketers and business owners can use to achieve success without sacrificing their health or relationships. IN THIS EPISODE, YOU'LL LEARN:
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| Why Your Content Strategy Is Wrong... and How to Fix It! | 11 Nov 2022 | 00:08:21 | |
How do you know your content strategy is outdated?
On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward. Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are. IN THIS EPISODE, YOU'LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||
| Referral Strategies for 2023 with Edward van der Kleijn | 08 Nov 2022 | 00:29:01 | |
If referral partnerships are so effective, what’s stopping you from turning customer relationships into referral partnerships? On today's episode, host Mark de Grasse sits down with Edward van der Kleijn from MacroActive to discuss the power of referrals. As Edward explains, the key to referral success lies in the ask - ask your past clients to refer people in their network who might require your services. But there's a catch; you must have provided services worth giving a referral. Their reputation is on the line, and if they don't trust your ability to deliver, there's no chance you're getting that referral. Tune in to learn the best way to ask for referrals, where to find referral partners, and how to maximize the value of all the referrals coming your way. IN THIS EPISODE, YOU'LL LEARN:
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| Video Content Made Easy with Casey and Matt from Gravity Digital | 04 Nov 2022 | 00:13:17 | |
What's the most important element of creating video content? Hint - it's not lighting or a high-quality camera. On today's episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification. In this day and age, video content is king; everybody is working to create the most compelling video possible. However, most people can't seem to get past their assumption that video needs to be broadcast quality to be effective. But as Matt and Casey explain, video content shot on an iPhone can be just as persuasive so long as the message is clear. Tune in to discover time-tested tips and tactics you can use to create engaging videos and rise above the mediocre video content floating around. IN THIS EPISODE, YOU'LL LEARN:
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| How to Break Your Holiday Sales Record This Year with Lauren Petrullo | 01 Nov 2022 | 00:15:46 | |
Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it. On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Procedures(SOPs). SOPs may sound boring and even bureaucratic, but there's nothing quite as frustrating as explaining the same task repeatedly to different team members. The great thing about processes is that you can create one for pretty much anything. Tune in to learn the basics of process documentation, some best practices for creating workflows, and how Flowster can help you document a process in just a few clicks. IN THIS EPISODE, YOU'LL LEARN:
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| The Secret to Streamlining Your Business with Trent Dyrsmid | 28 Oct 2022 | 00:36:13 | |
This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook. The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren's magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities. IN THIS EPISODE, YOU'LL LEARN:
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| The Future of CGI in Car Launches and Marketing with Faruk Heplevent | 23 Apr 2024 | 00:38:29 | |
The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient. Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns. In this episode, Faruk discusses: -The evolution of CGI in the automotive industry and its advantages over traditional methods -How CGI solves the challenges of using prototype cars for launches and marketing -The importance of building full 360-degree locations for flexibility and consistency -Adapting visuals to different markets and cultural preferences -The future of AI and VR in personalized marketing and customer experiences Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business. Key Takeaways 00:55 The evolution of car launches: From photography to CGI 02:55 The Shift to CGI in car marketing 05:02 The art of creating realistic CGI locations 10:07 The technical and creative challenges of CGI production 17:17 Adapting to new visual aesthetics and brand consistency 20:47 Global brand perceptions and market differences 21:26 The role of AI in marketing and personalization 23:22 Future of car marketing: data-driven personalization 29:12 The potential of VR in marketing 33:10 The evolution of digital marketing and future trends Connect with Faruk Heplevent: LinkedIn - https://de.linkedin.com/in/farukheplevent Website - https://thescope.studio/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| Using a Podcast to Generate Leads with Andy Bontz | 25 Oct 2022 | 00:26:32 | |
Despite its effectiveness, why are very few marketers using podcasts for lead generation? On today's episode, host Mark de Grasse sits down with Andy Bontz to discuss how business owners and marketers can use podcasts to grow their businesses. Andy is a business growth coach and host of the Resisting Beta podcast, where he's on a mission to cut male suicide in half by 2032. Andy explains that the most important part of driving leads through your podcast is identifying all the ways a listener or a guest might become a customer. To achieve this, you need to create content that serves your ideal client's client, and you'll be on your way to an efficient inbound lead generation pipeline. Tune in to learn why podcasts are a marketer's best friend and how you can use podcasts to build trust, position yourself as the expert, and drive leads. IN THIS EPISODE, YOU'LL LEARN:
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| Local SEO Secrets Strategies for 2022 with Daniel Molina | 21 Oct 2022 | 00:32:55 | |
Localized advertising is expensive. But why is it so effective, especially when done right? On today's episode, host Mark de Grasse sits down with Daniel Molina to discuss localized advertising. Daniel is the owner of Red Palm Studios, a well-seasoned agency that manages millions of dollars in ad spend, specifically in the local advertising niche. He explains that Google's local advertising has really enhanced the way small businesses run ads. If your messaging accurately reflects the local market, you become unstoppable. However, if you don't understand the local audience, you lose the crucial foundation for building a reputable brand. Tune in to learn why localized advertising is effective, as well as the 4 action items guaranteed to help you rank on Google's first page. IN THIS EPISODE, YOU'LL LEARN:
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| Traffic and Conversion Convo with Tevah El Emmet | 18 Oct 2022 | 00:25:07 | |
Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else. On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do two things: attract the right audience and repel unqualified leads. Most marketers get the attract part; it's the repel part they can't seem to crack. Tune in to learn why creativity matters in marketing, as well as the art of repelling prospects who do not fit your ideal client profile. IN THIS EPISODE, YOU'LL LEARN:
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| Why You Should (or Shouldn't) Start a Podcast with Luis Diaz | 14 Oct 2022 | 00:38:57 | |
Should you start a podcast? To help answer this question, host Mark de Grasse sits down with Luis Diaz, founder of Top 10 Podcasts, to give you the inside scoop on what you need to know before you start a podcast. Luis has worked with over 200 podcasts and generated over 15 million downloads for his clients. If you've ever thought about launching your own podcast, you probably already know how amazing it can be to have a successful podcast. The fact that more than 50% of the American population actively listens to podcasts means that there's a ready market for your expertise. However, podcasting is not for everyone, and not everything about running your own podcast is as rosy as it sounds. On today's episode, we discuss who should have a podcast, the importance of niching down, and the investment you need to make before you can enjoy podcasting success. IN THIS EPISODE, YOU'LL LEARN:
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| Why Guerilla Marketing Still Works in 2022 with Dean Davis | 11 Oct 2022 | 00:41:46 | |
What is guerilla marketing, and why is it so effective for small business owners? On today's episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more successful marketing campaigns in part due to their larger marketing budgets and wider range of promotion activities. As a small business owner, competing in such environments is almost impossible. But with guerrilla marketing, you can at least get a piece of the pie and stay competitive. Tune in to learn more about guerilla marketing, the different types of guerilla marketing, some successful examples, and why it's different and helpful in driving brand awareness. IN THIS EPISODE, YOU'LL LEARN:
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| TikTok Made Easy with Keenya Kelly | 07 Oct 2022 | 00:45:01 | |
Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform. On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketing. Snapchat, Facebook, Instagram, and Pinterest are spending millions just to look like TikTok. Coincidence? No. TikTok is the future of social media. Yet it's shocking to see marketers overlook the platform despite its explosive growth. Listen in to learn how marketers can make the most of TikTok and its content-hungry users to drive traffic and make money. IN THIS EPISODE, YOU'LL LEARN:
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| The Difference Between Branding and Marketing with Henry Sims | 04 Oct 2022 | 00:42:11 | |
What's the difference between branding and marketing - and can they work together? On today's episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same. For one, marketing is an action; it's what you say about yourself. On the other hand, branding is a perception; it's what people say about you when you're not in the room. Nonetheless, branding should always come first because it's impossible to market a brand you are yet to design. Tune in to learn the difference between branding and marketing so you can communicate your message better. IN THIS EPISODE, YOU'LL LEARN:
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| Getting into the Minds of Your Customers with Josh Wilkinson | 30 Sep 2022 | 00:33:45 | |
What is metacognition, and does it have a place in modern marketing? On today's episode, host Mark de Grasse sits down with Josh Wilkinson, the Founder of Ascend Ventures LLC, to talk about metacognition and its application to Marketing. Metacognition is essentially thinking about thinking. It's a fancy word for being aware of what you are doing and, more importantly, why you are doing it. As a marketer, no skill is more valuable than self-knowledge. And the more experienced marketers understand this simple fact: good thinking is expensive. But bad thinking costs an arm and a leg. Listen in to discover how metacognition can help improve marketing results. The goal is to get marketers to scrutinize their own thinking and understand what they know and don't know. IN THIS EPISODE, YOU'LL LEARN:
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| Personal Branding for Doctors and Other Professional Services with Rosella Papale | 27 Sep 2022 | 00:30:18 | |
How would you react if you learned your doctor was a social media influencer? On today's episode, host Mark de Grasse sits down with Rosella Papale from Briggs Hub to discuss creating memorable brands for the more "serious" professionals. Rosella is a trained medical doctor and a brand marketing nerd on a mission to bring brands to life for entrepreneurs and medical physicians. Nurses and doctors are now on social sites like TikTok lip-syncing and educating their patients. But is this act eroding patients' trust? Rosella believes it does the opposite. Social media is the place to build trust. And there's no better place to build that trust than the testy waters of TikTok. Listen in to learn how medical practitioners are building trust through social media - and how marketing and personal branding can work together. IN THIS EPISODE, YOU'LL LEARN:
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| What It Takes to Grow a Marketing Agency in 2022 with Ivan Ivanka | 23 Sep 2022 | 00:33:31 | |
What if there was a way to serve your clients better and strengthen your position in the market, all without increasing the size of your company? In today’s episode, host Mark de Grasse sits down with Ivan Ivanka to discuss strategic partnerships and why they are crucial to business growth. Ivan is the CEO of Ivan Scandanavia and is on track to making a quarter billion dollars for his clients this year alone. Whether you’re a digital agency or a single-person business, there are many reasons to consider entering a strategic partnership. At the very least, such a relationship will add substance to your service by expanding the value of what you have to offer. Listen in to learn more about partnerships, where do we start, and grow your business and acquire new customers and reach new market segments. IN THIS EPISODE, YOU’LL LEARN:
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| The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross | 16 Apr 2024 | 00:36:41 | |
Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. In this episode, Jordan shares his hard-won insights on: -Identifying and eliminating growth constraints -How to harness the power of "Solomon's Paradox" to make better decisions -Implementing the 4 key variables to keep your team loyal and motivated -The Amazon-inspired "heuristics" that will transform your team's behavior Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit. Key Takeaways 02:02 The 4 constraints preventing your agency from growing 05:57 Why entrepreneurs are usually the bottleneck in their own business 09:16 The importance of bringing in an external perspective to solve problems 11:42 Treating your agency like a game to overcome challenges 15:40 The 4 key variables to keep your team loyal and motivated 16:40 How to use love languages to make your team feel appreciated 24:30 Amazon's secret sauce for creating a culture of ownership and accountability 26:47 The power of heuristics in driving complex behaviors 30:35 Strategies for consistent growth despite challenges Connect with Jordan Ross: LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/ Website - https://8figureagency.co/ YouTube - https://www.youtube.com/@jordanross8F Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| Succeeding During a Recession with Brad Ball | 20 Sep 2022 | 00:38:28 | |
How have marketing agencies historically dealt with rising inflation? On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an agency in a down market. Inflation has really surged in 2022, and experts predict the worst is still yet to come. However, Brad believes inflation can not be an excuse for poor marketing performance. Yes, a recession might lead to a dip in sales as consumers reduce their spending. But down markets always weed out weak businesses, so the competent survivors will expand market share as competitors fail. Tune in to learn what digital agencies have historically done to combat inflation and what you, as an agency owner, can do to turn market downturns into growth opportunities. IN THIS EPISODE, YOU’LL LEARN:
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| 2022 Copywriting Tips for Marketers with Yogev Almov | 16 Sep 2022 | 00:42:34 | |
What’s the difference between good and average copywriting? On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspire bold actions and evoke strong emotions. Remember, your copy is a reflection of who you are. So, if you truly want your writing to be more persuasive, add a dash of your personality to it. Listen in to learn Yogev’s 5-Part Copywriting Framework and what you can do to add more personality to your copy. IN THIS EPISODE, YOU’LL LEARN:
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| The Next Evolution of Online Courses with Marisa Murgatroyd | 14 Sep 2022 | 00:34:09 | |
In today’s episode Mark sits down with Marisa Murgatroyd and talks about what the online course experience is like today versus the educational experience we all grew up with.Marisa Murgatroyd is the founder of Live Your Message, and she has helped over 11,159 people fulfill their dream of creating an online course. She’s spent years figuring out how to break the industry standard and create courses that inspire action and transformation instead of just sitting on the digital shelf.In this episode you will learn -How to Motivate Clients into Spending Big Bucks -The Secrets of the “Silicon Valley Tech Bros” -How to Get People to the Bottom of Your Funnel -How to Make Sure Your Students Don’t Get Bored During Your Course -How to Reinforce Wins to Keep Students Engaged -and so much more This Month's Sponsors:
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Mentioned in this episode: How Marketers Manage Visual Assets Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy! [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Get Conversion Optimization Superpowers! Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! | |||
| Monetizing Your Expertise in 2022 with Aaron Parkinson | 09 Sep 2022 | 00:50:17 | |
Is education marketing dead, or do consumers still want to be educated before buying? On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them? People are busy and see right through the fluff. So if your content is not educating, at least make it entertaining. Listen in as Mark and Aaron dive deep into the world of educational marketing and how brands can grow their influence by developing fully-fledged curricula for their audience. IN THIS EPISODE, YOU’LL LEARN:
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| Why Content Still Matters with Ralph Burns and Kasim Aslam of Perpetual Traffic | 06 Sep 2022 | 00:34:49 | |
Paid Ads versus content marketing - should marketers even bother creating content? Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business. Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer's problems. Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing - it's tedious and takes a long time to drive results, but it's crucial for long-term results. IN THIS EPISODE, YOU'LL LEARN:
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| Does Web3 Matter for Marketers? With Mandy McEwen and the team from Affiliate Dao | 02 Sep 2022 | 00:59:49 | |
What is Web3, and how will it affect digital marketing? On today's episode, host Mandy McEwen sits down with Cole Chapman, John Daniels, and Randall Zamcheck to discuss Web3 and the future of affiliate marketing. The trio are the brains behind Affiliate DAO and are on a mission to help affiliates transition from Web2 to Web3. So, why should marketers care about Web3? First, the internet is evolving down a decentralized path. Web3 will increase personal privacy, and so marketers must learn how to develop targeted ads without the help of third-party data. Tune in to learn how Web 3.0 will change affiliate marketing as we know it - and the changes you can make to pivot your marketing and social strategies in preparation for Web3. IN THIS EPISODE, YOU'LL LEARN:
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| 4 Steps to Going Viral on TikTok with Aimee Montgomery | 30 Aug 2022 | 00:30:31 | |
Anyone can go viral on TikTok. But is it possible to go viral multiple times, even without a large following? On today’s episode, host Mark de Grasse sits down with Aimee Montgomery, a Digital Marketing coach and an expert on creating viral videos on TikTok. Aimee breaks down her easy-to-implement strategy for going viral on TikTok and explains why TikTok isn’t just for dancing teens anymore. TikTik’s algorithm provides an equal opportunity for all users to go viral, regardless of the number of followers. But just because the TikTok algorithm makes it possible to go viral doesn’t mean you shouldn’t have a strategy that moves your videos closer to virality. Listen in as Aimee shares the secret source to creating viral videos, making more sales, and growing your brand on TikTok. She also shares the benefits and drawbacks of unprecedented viral fame. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||
| Are Blogs Still Relevant in 2022? With the Content Cucumber Team | 26 Aug 2022 | 00:33:32 | |
What does the future hold for written content - does it even have a future? On today’s episode, host Mark de Grasse sits down with Chris Chasteen, Isaac Morey, and Sam Morey (the genius brains behind Content Cucumber) to talk about content creation. They break down the keys to creating great written content and how marketers can use AI & Machine Learning to create content that people will want to read. They also try to settle the age-old debate on quality versus quantity of content. After helping write over 100 million words, this trio knows a thing or two about creating exceptionally good content. Listen in for some exciting insights on how to write content that resonates with your ideal audience and move them to take appropriate action. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||
| How Every Digital Marketer Can Save Time and Headaches with Cristina Samoila | 23 Aug 2022 | 00:36:07 | |
Want to grow your business faster and smarter? You don’t need more hours. You need a scalable process that won’t suck the life out of you. On today’s episode, host Mark de Grasse sits down with Christina Samoila, Founder & CEO of BeeProductive, to talk about Standard Operating Procedures (SOPs). Christina is the guru of getting more done and firmly believes no business can scale without a structured process. And while everyone may think they’re doing the right thing, everyone’s version of what’s right is likely to be different. That’s where SOPs come in. Tune in to learn how SOPs create more structure in business activities, dramatically improve productivity, and maintain high-quality production standards. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||
| Should You Focus on Quality or Quantity with Uzair Kharawala | 19 Aug 2022 | 00:19:19 | |
On today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google & YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, quality content will always beat quantity of content. However, if you want to grow your brand’s reach quickly, quality and quantity go hand-in-hand. Listen in as Uzair settles the debate on quality versus quantity content. He also explains how to balance both because producing high-quality content is a waste of time if nobody ever sees it. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||
| Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar | 09 Apr 2024 | 00:37:53 | |
How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. Norman shares the secrets to: -Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!) -Creating engaging, high-converting videos in just 30-45 seconds -Increasing product visibility and rankings with external traffic -Scaling your influencer business with brand sponsorships and more Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now! Key Takeaways 02:03 What is the Amazon Influencer Program? 04:02 How to get approved for Amazon Influencer Program 06:54 How to get free products and paid promotions as an influencer 08:35 Common influencer mistakes that lead to content rejection 14:40 Leveraging external traffic and Amazon's Attribution Program 19:18 Scaling your influencer business using brand deals 19:44 Tips for creating viral content as an influencer 25:40 How much content should you create every week? 28:38 What to do if you get rejected for the Amazon Influencer Program Connect with Norman Farrar: LinkedIn - https://www.linkedin.com/in/normanfarrar Website - https://lunchwithnorm.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| Growing an Agency without Relying on Referrals with Justin Rondeau | 16 Aug 2022 | 00:27:46 | |
Referrals can only get you so far. To scale your marketing agency, you must take advantage of paid advertising. On today’s episode, host Mark de Grasse talks to Justin Rondeau, the Co-Owner & President of InvisiblePPC - and the former GM of Digital Marketer. Running a business on referrals is easy. You only need your existing customers to fall in love with your products or services, and they’ll do the rest. However, according to Justin, it’s almost impossible to scale a business sorely based on referrals. So, it doesn’t matter how big or established your agency is; a time will come when you’ll need a comprehensive paid ad strategy that drives more traffic and makes more sales. Listen in to learn more about pay-per-click advertising and how you can use ads to scale your digital agency. Find out how you can effectively manage digital advertising budgets and measure your return on investment. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||
| Writing Skills Every Marketer Needs with Julia McCoy | 12 Aug 2022 | 00:26:48 | |
Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content? On today’s episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast. They discuss how marketers and business owners can drive leads through the power of written content. According to Julia, written content is not dead. People still like to read, especially when trying to learn or buy something. That’s why the right words for the right person will always drive leads and close more sales. Listen in as Julia explains the continued relevance of written content and how you can use well-written content to scale your marketing efforts. Discover effective strategies to vet and hire the right content writer for your brand and online presence. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||
| Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy | 09 Aug 2022 | 00:38:19 | |
Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency. On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses - all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn. Jason believes there’s a recession coming - or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy? Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||