The Digital Yogi Podcast – Details, episodes & analysis

Firstly: there is just ONE spot remaining for The Ibiza Working Holiday Retreat. Send me a message ASAP if you want to join us in Ibiza. This is exclusively for business owners in the coaching, yoga and wellness space who want space and support to scale and grow their businesses.

In this episode, I am joined by Katarina Rayburn: a yoga teacher and the co-founder of Kindred Yoga and the Kindred School of Yoga who has now run close to 40 retreats across the world!

Kat and I have worked very closely together as she is a client of The Digital Yogi Agency. She is such an action taker and I honestly am in awe of how she juggles so many incredible projects whilst raising a family. She is forever adding more Advanced TTs to her training school, and launching new retreats in exotic locations. 

She shares so much gold about the inner workings of a successful yoga business, how to run retreats successfully and to sell them out over and over again.

In this episode, we talk about:
- how Kat is able to do so much - is she superhuman?!
- how she has scaled to running 6 YTTs and 8+ retreats per year
- her advice for anyone looking to market and fill their own retreats 

If retreats are a part of your business OR you are hoping they will be, then this episode is for you.

If you enjoyed this, click Follow so you don't miss an episode. Enjoy.


My links:

The Ibiza Working Holiday Retreat (28th September to 2nd October) Learn more! There is just one spot left.

My diary is open for discovery calls to start working with me 1:1 starting in October. Learn more here

Instagram: www.instagram.com/charlottereynolds__

About Kat:

Instagram: https://www.instagram.com/katarinarayburnyoga

Kindred retreats: https://www.kindredyogalife.com/retreats

Welcome back to the pod!

In this episode, I am joined by Charlie Follows: a yoga teacher and YouTuber who has seen incredible growth to 620k Subscribers since last year.

Charlie is one of the most hard-working clients I have ever had the pleasure to work with. The amount of high-quality content she puts out there consistently across all channels is mind-blowing. I just knew I needed to get her onto the podcast so she could share exactly how she does it so that you can model this for yourself.

Make sure to listen to the end for some absolute GOLD tips from Charlie about filming best practices and how to get more views and subscribers.

In this episode, we talk about:
- why Charlie does everything herself and doesn't outsource a single thing
- how easy is it to make an good income from YouTube
- staying consistent and getting it done (even when you don't feel like it)
- how Charlie deals with negative comments online
- best practices for filming and how to get more views and subscribers
- her move to start supporting other Yoga Teachers and content creators

and the most popular question from you ...what does Charlie like to do outside of YouTube!

If you create content for your business and you struggle with consistency (which is almost everyone!) then this episode is for you.

If you enjoyed this, click Follow so you don't miss an episode. Enjoy.

My links:

The Ibiza Working Holiday Retreat (28th September to 2nd October) Learn more! There are 3 spots left.

My diary is open for discovery calls to start working with me 1:1 starting in September. Learn more here

Instagram: www.instagram.com/charlottereynolds__

About Charlie:

Instagram: https://www.instagram.com/ch3rlieflow/

YouTube: https://www.youtube.com/@CharlieFollows

Programmes: https://www.charliefollows.com/programs

In this episode I am super excited to be joined by Hannah Rose-Cluley. She is a leading business coach, an Instagram expert and a mentor. If you follow Hannah online you will know that she is seeing the most amazing successes right now in her own business, but also just has the most banging content.

In this episode you will hear:

- Hannah's journey from yoga teacher to coach
- tips and advice for using Instagram to sell your services
- her 4 part step-by-step process for running a successful launch

Grab a pen and paper for this, it's a great episode!

Follow me on Instagram  Follow Hannah on Instagram

In this episode I also mention my brand new container program - Yogi To Coach. This is for you if you are finding that teaching is financially unrewarding and unstable, and you want to make a pivot and add a coaching offering into your business that allows you to choose your own hours, work from anywhere and has the potential to 10x your yoga teacher income. Sounds a bit bold right, but it’s exactly what I have done and I can show you how. Go to thedigitalyogi.co.uk/you-to-coach to apply.  

In this episode I am joined by Bex Blaker who is a yoga teacher and now also the head of business development over at Kuula.tv. Join us as she shares strategies she has used to grow and sustain a thriving online membership community, even with a relatively moderate social media following. She also let slip that she has an unofficial 'mascot' who joins her for some of her classes and their identity might surprise you!

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Follow Bex on Instagram
Follow Kuula TV on Instagram

Kuula provides you with a beautiful and well-designed space to host your live classes, and house all of your content. They handle all of the technical stuff, like bookings, payments from your students, and video hosting, so that you can focus on teaching, content creation and growing your community.

Listeners of this podcast can enjoy 1 month free trial of the Kuula.tv platform. Go to kuula.tv and use code DY1221.

Cam had an incredibly successful year in 2021. Cam is a Vedic meditation teacher who hails from Australia but now lives in Glasgow. He was able to go full-time with his business last year, and since then he has enjoyed consistently sold out courses, workshops and retreats both in-person at Cam Cooney HQ and also online. His business continues to grow, as does his community and his authority in the meditation coaching space.

I worked with Cam 1:1 last year, and in this episode we talk about some of the key concepts we worked on together that facilitated the huge successes he experienced last year with his business. We talk about niching, funnels, offerings, Instagram, ads and more...

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In this episode we talk all about content, and specifically how to be a Content Creator in the yoga space.

I am joined by Jen Landesberg, Blessed - a yoga teacher and content creator.

She has grown a following on Insta of 115k, hosts a thriving YouTube channel, is an ambassador for USA Pro Women, plus has grown her Blessed Yoga brand to the stage where she has household name brands reaching out to collaborate with her.   

In this episode you will hear:
- her untraditional entry into the yoga world
- what being a ‘content creator’ actually entails
- her best advice for anyone wanting to use content to build a brand
- plus her attitude to any bad vibes online ...

This is for you if  you are wanting to level up your content and start showing up without fear!

Follow me on Instagram  Follow Jen on Instagram
Blessed Yoga YouTube channel

In this episode I am joined by Natalia Bojanic, she is an entrepreneur, an international yoga and meditation teacher, and she is the co-founder of the award winning plant-based protein brand, Form nutrition.

We speak about how her yoga and meditation practice has positively impacted how she shows up in her life and her business.

Follow me on Instagram  Follow Natalia on Instagram
Follow Form Nutrition on Instagram

Today I am joined by Yoga Teacher Liv Townsend - aka Livinleggings. Now before you listen, make sure to grab your phone and go and check out her Instagram account. You need to do this so you can understand what we are talking about when we are speaking of the content and brand she has created, which has meant she has grown her account to over 290k followers (in less than 2 years)! 
This episode is one of my favourites, because Liv knows with absolute clarity what her strategy is and she openly shares with me the ways in which she grew her account so big and so quickly, and she is transparent about the hard work it has taken to get there. Listen to the end to hear what her vision is for the future of the business…it is a vision I can 100% get behind!

Follow me on Instagram  Follow Liv on Instagram

Reels are now 1 year old, and as we hit this milestone I am speaking with Eithne Bryan, a yoga teacher in London who was an early adopter with TikTok and Reels, and has seen her videos go viral on both platforms. 

I am going to be asking her exactly HOW she has used Reels to grow her community and reach, and importantly the METHOD she uses to find inspiration and share engaging Reels and TikTok consistently.  
If you are an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online, then be sure to check out my 6-week digital marketing and business group program Master The Gram (https://www.thedigitalyogi.co.uk/masterthegram)
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Follow Eithne Bryan on TikTok

Lara Heimann has built what can only be described as a yoga EMPIRE. She is the founder of the international LYT Yoga® Method and has trained thousands of teachers globally in her signature system. She has a Level 1 and 2 teacher training, a product range, an online membership platform, online courses, and is the host of the Redefining Yoga Podcast. Not only that but she has created a fiercely loyal following of yoga experts who swear by her teachings.
 
In this episode, I talk with Lara about how she grew her business into the empire that it is today, growing a team, Instagram and marketing, and scaling a signature method.

If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram (https://www.thedigitalyogi.co.uk/masterthegram)
Follow me on Instagram 

Follow Lara Heimann on Instagram
Follow LYT Method on Instagram