Explore every episode of the podcast The Digital Marketing Podcast by Exposure Ninja
| Title | Pub. Date | Duration | |
|---|---|---|---|
| AI Overviews Are Here To Stay. Buckle Up (Dojo #31) | 29 Aug 2024 | 00:37:26 | |
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about:
Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens collaborates with Emily in Paris What to Listen to Next
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| Google Is Artificially Inflating Your PPC Costs | 27 Aug 2024 | 00:25:42 | |
A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/inflating-costs Get the show notes: https://exposureninja.com/podcast/328/ Apply for a FREE website and marketing review: https://exposureninja.com/review/ What to Listen to Next:
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| Are YouTube Ads a Secret Weapon for SMEs? | 26 Jul 2024 | 00:55:46 | |
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about:
00:00 – Intro 01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube 22:40 – Story 2 – Dyson’s success in more than just vacuums 31:43 – Story 3 – Cookies are here to stay in Chrome! For now… 40:42 – Story 4 – Google connects with smaller publishers 50:39 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-26/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-26 You May Also Enjoy… How to Differentiate Your Brand in an AI World | ft. Max Denning https://exposureninja.com/podcast/dojo-25/ LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey https://exposureninja.com/podcast/dojo-24/ How to Build a Cult of Loyal Customers | ft. Danielle Nicholls https://exposureninja.com/podcast/dojo-23/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King | |||
| How To Create a Perfect* Go To Market Strategy | 02 Oct 2023 | 00:13:12 | |
Trying to put everything in place to launch a new product or service can be challenging. There are so many people involved and so many moving parts. It can be hard to get the information you need to create a great marketing strategy before, during and after launch. In today’s podcast, Tim explains how to create a go-to-market strategy step-by-step to help make this process much smoother for everyone. Watch this as a video instead: https://www.youtube.com/watch?v=gRsizAZXN54 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/296/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| How To Write Content that Ranks #1 on Google [REWIND] | 30 Sep 2023 | 00:36:03 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/235/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| How to Get MAX RESULTS from Your Marketing Budget | 28 Sep 2023 | 00:36:59 | |
Join Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-030/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| How Google Ads Work in 2024 | 25 Sep 2023 | 00:15:16 | |
Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well. New ad formats, like Performance Max, have appeared and you’re not getting the same results. But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works. So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang.
Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
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| How To Design the Perfect Buyer Persona [REWIND] | 23 Sep 2023 | 00:34:11 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That’s where buyer personas come in. Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you. Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/242/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| Google Gemini - The Biggest SEO Disruption in 25 Years | 20 Sep 2023 | 00:35:46 | |
In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-029/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| Best B2C Marketing Strategies for 2024 (and Beyond!) | 18 Sep 2023 | 00:33:54 | |
Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond. You’re sure to learn something new.
Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
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| 17 Ways to Build Good Quality Backlinks [REWIND] | 16 Sep 2023 | 00:33:51 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying; ‘This person is cool! They have great content and you can trust them!’ …but it’s significantly less weird. Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks. If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’ Luckily for you, we’ve included a section that specifically covers proven outreach techniques. Watch the video instead: https://www.youtube.com/watch?v=RSgYUZfXrV8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/220/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| The Best Lead Generation Strategies for 2024 | 13 Sep 2023 | 00:33:15 | |
In this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| Mailchimp vs. Klaviyo – Which is Best For Your Business? | 11 Sep 2023 | 00:14:48 | |
There are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pricing and more. It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be).
Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/293/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Marketing Power of Gift Cards and Vouchers: https://exposureninja.com/podcast/extra-027/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/
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| How to Differentiate Your Brand in an AI World | ft. Max Denning | 19 Jul 2024 | 00:50:43 | |
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about:
00:00 – Intro 04:25– Story 1 – Hubspot's 2024 State of Marketing 15:59 – Story 2 – Etsy addresses anxiety over AI in new ad 28:29 – Story 3 – Apple Vision Pro demos are a masterclass in marketing 41:10 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-25/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-25 You May Also Enjoy… LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey https://exposureninja.com/podcast/dojo-24/ How to Build a Cult of Loyal Customers | ft. Danielle Nicholls https://exposureninja.com/podcast/dojo-23/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/
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| Convert More Email Subscribers to Customers [REWIND] | 09 Sep 2023 | 00:26:16 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to convert more email subscribers into customers. Enjoy! Discover how to turn your email subscribers into automated sales consistently in this episode:
Watch the video instead: https://www.youtube.com/watch?v=GuFoRju0ODQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/207/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| The Marketing Power of Gift Cards and Vouchers | 06 Sep 2023 | 00:32:59 | |
In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| How to Plan Your Marketing Budget | 04 Sep 2023 | 00:26:57 | |
Planning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year.
Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| How To Do SEO Competitor Analysis [REWIND] | 02 Sep 2023 | 00:31:09 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode! Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/229/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| Google Dropped ANOTHER Big Algorithm Update | 30 Aug 2023 | 00:31:16 | |
In this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news. Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-026/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| How To Market a Service-based Business | 28 Aug 2023 | 00:26:13 | |
Marketing a service-based business is a bit different from marketing a product-based one. You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can. And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors.
Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/291/ Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy… | |||
| Black Friday Marketing Tips ANY Business Can Use [REWIND] | 26 Aug 2023 | 00:22:24 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year. Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/168/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| How to Do Black Friday Marketing (like a Ninja) | 23 Aug 2023 | 00:36:05 | |
If you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-025/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| Conversion Rate KILLING Mistakes | 21 Aug 2023 | 00:25:30 | |
Are you struggling to scale up your conversion rates? Maybe you had a great conversion rate once, but it's started to fall. Or, you've hit a ceiling and can't push that percentage higher. There are common mistakes you might be making. Mistakes that even some massive brands make. eCommerce, service business, SaaS...everyone. But, it doesn't have to stay like this. You can regain those conversions or smash through that ceiling. In today's podcast, I cover the most common problems I see with conversion rate optimisation and show you how to fix them. Watch this as a video instead: https://youtu.be/MvOIYiJFUfI Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/290/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| Keyword Research for SEO (Like a Pro) [REWIND] | 19 Aug 2023 | 00:28:23 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do keyword research like a NINJA. Enjoy! In this episode, we show you a keyword research process that you can use to find and rank for the most profitable keywords. Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time. Imagine spending three years trying to rank for a bunch of impossible-to-rank-for keywords, or spending the next three years successfully ranking for a bunch of phrases that bring you lots of traffic but absolutely no business at all. This is why keyword research is so important. If you get it right, you get lots of good quality, high commercial intent traffic that you can monetise successfully. You can watch Tim go through the entire process in this video: https://www.youtube.com/watch?v=VBAqcWsqcOk Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/230/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey | 12 Jul 2024 | 00:56:51 | |
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about:
00:00 – Intro 02:58– Story 1 – Dark green rebrands everywhere?! 13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer 29:45 – Story 3 – Growing LinkedIn to build your healthcare consultancy 47:27 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-24/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-24 You May Also Enjoy… How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen | |||
| How Duolingo Used TikTok to Increase Revenue 44% YoY | 16 Aug 2023 | 00:29:29 | |
Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| 2023 Marketing Changes RANKED | 14 Aug 2023 | 00:28:37 | |
2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year. Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/ | |||
| How to Write Blogs for SEO [REWIND] | 12 Aug 2023 | 00:09:29 | |
This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video and podcast explain how to write SEO-friendly blog posts, using the same process that we use for our award-winning client campaigns. Today we cover:
And there are 2 bonus tips in there too. Here's the video Tim mentions about writing perfect* metadata too: https://www.youtube.com/watch?v=rzxnwSR3i8A Watch the video instead: https://www.youtube.com/watch?v=Jcm_rjzcLG0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/234/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| Google's AI Search FINALLY Has Links (Maybe?) | 09 Aug 2023 | 00:33:31 | |
Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=K6J4H6_bfvg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-023/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| 615% Organic Traffic Increase With SEO and Content | 07 Aug 2023 | 00:19:48 | |
SEO takes time. I know this. You know this. But, I get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it's all worthwhile, it's always worth the wait In today’s video, I’ll be sharing how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users for our client Golf Course Lawn, a lawn care business from the USA. Whether you’re marketing a service business, e-commerce, or lead gen; the lessons here will help you take your business to the next level.
Watch this as a video instead: https://www.youtube.com/watch?v=exmDVSGRHnc Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/288/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| How To Triple Your Traffic [Podcast REWIND] | 05 Aug 2023 | 00:50:44 | |
This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Digital marketing has been wild recently (isn't it always?) With everything that’s gone on in the world and online, sometimes it can feel really overwhelming to figure out what still works, where we should be putting our time and energy and what we should be prioritising over the next 12 months to significantly increase our website, traffic and sales. In this podcast, we’re going to be doing a roundup of traffic strategies that still work. This is the stuff that you can rely on to bring you traffic over the next 12 months. How do we know that they work? We’ve been using them relentlessly with clients on some extremely successful, and award-winning, campaigns. You can use this podcast as a traffic planning exercise for your digital marketing strategy. Watch this as a video instead: https://www.youtube.com/watch?v=Ng0hbxmmQFo Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/225/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| Lessons From Kim K's 4 Billion Brand Valuation | 02 Aug 2023 | 00:33:56 | |
Join Tim and Jess as they discuss the $4B valuation of Kim Kardashian's SKIMS brand, as well as the latest marketing news, including takeaways from Google's last earnings call. Watch the podcast instead: https://www.youtube.com/watch?v=zecCaAnMlN0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-022/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| Google’s SECRET SEO Guide (and How to Use It) | 31 Jul 2023 | 00:31:29 | |
Did you know there’s a 176-page document from Google explaining everything they look for in a quality website? 176 pages. And it all comes down to four things – Experience, Expertise, Authority and Trust. I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!? Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.
Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/287/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World – https://exposureninja.com/podcast/286/ How Brand Positioning Will 10x Your Leads and Sales – https://exposureninja.com/podcast/283/ Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/
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| Goodbye Twitter, Hello X? | 26 Jul 2023 | 00:29:42 | |
Twitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change. They also take a look at how you can use a subscription model to boost your profits, as well as AI companies meeting with the White House and what it means for marketers. Watch the podcast instead: https://www.youtube.com/watch?v=G8cGL9cwFRk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-021/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| What Marketers Can Learn from the Barbie Movie | 19 Jul 2023 | 00:35:19 | |
Join Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie, recent AI advancements and more. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-020/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| How To Get Qualified B2B Leads using PPC | 08 Jul 2024 | 00:27:57 | |
When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time. To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel. Ready to smash your competitor’s PPC out of the park? Timestamps 00:00 — Intro 01:34 — The Buyer Journey 04:21 — Competitor Research 07:33 — Ad Placement 09:57 — Ad Creative You May Also Enjoy… Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington https://exposureninja.com/podcast/dojo-15/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend https://exposureninja.com/podcast/203/
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| The Importance of PPC in an AI Search World | 17 Jul 2023 | 00:37:50 | |
With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox. But how can you compete when everyone can make ads using AI? I’m here to explain how you can create the best online ads, with or without AI. In today’s episode, I talk about:
Watch this as a video instead: https://www.youtube.com/watch?v=aLhaGDcqbKI Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/286/ Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy… Why Digital PR is the FUTURE of Search – https://exposureninja.com/podcast/284/ Will Google’s AI Search KILL SEO? – https://exposureninja.com/podcast/280/ AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/
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| Why Marketers Are Excited About Threads | 12 Jul 2023 | 00:31:50 | |
Join Jess and Dale as they talk about Threads, the Meta-owned app that's hit 100 million users in only five days and might give Twitter some healthy competition. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-019/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Why Digital PR is the FUTURE of Search – https://exposureninja.com/podcast/284/ How £1M+ Businesses use ChatGPT – https://exposureninja.com/podcast/282/ Will Google’s AI Search KILL SEO? – https://exposureninja.com/podcast/280/
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| Threads – Everything Marketers Need to Know | 10 Jul 2023 | 00:11:10 | |
Today we're joined by Jess who explores the Threads app – a new Twitter competitor from Meta, the company behind Facebook and Instagram. She looks at how this new platform will work for marketers, and what the team at Exposure Ninja predict for the app’s future. Watch this as a video instead: https://www.youtube.com/watch?v=9qAch3NmF00 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/285/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Brand Positioning Will 10x Your Leads and Sales: https://exposureninja.com/podcast/283/ Will Google’s AI Search KILL SEO?: https://exposureninja.com/podcast/280/ How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/ | |||
| YouTube Ads Scandal...and More Marketing News | 05 Jul 2023 | 00:32:34 | |
Join Tim and Jess as they discuss the huge news about YouTube's billion-dollar ads blunder, Twitter's rate limit, Meta's new Threads app and how people are using Bing Chat now the AI hype has calmed down. Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-018/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How “Normal” Businesses Can Grow Using YouTube Create Content That Gets EXPLOSIVE Results How £1M+ Businesses use ChatGPT
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| How “Normal” Businesses Can Grow Using YouTube | 29 Jun 2023 | 00:36:00 | |
Join Tim and Dale as they talk about the high marketing potential of using YouTube to promote your business, plus the latest big marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=hepDlwZGmEE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-017/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Why Digital PR is the FUTURE of Search | |||
| Why Digital PR is the FUTURE of Search | 26 Jun 2023 | 00:28:14 | |
With big changes to the way Google Search works, we’re going to be looking at different ways to market businesses. One of those ways is using digital PR. Watch this as a video instead: https://www.youtube.com/watch?v=kCGWRr5KrL8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/284/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| How To Do Pride Marketing RIGHT...and More Marketing News | 21 Jun 2023 | 00:38:13 | |
Join Tim and Jess as they discuss how to do pride marketing for your business the right way, as well as cover the biggest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-016/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… You’ve 18 Days To Prepare for Google Analytics 4 | |||
| You've 18 Days To Prepare for Google Analytics 4 | 14 Jun 2023 | 00:32:38 | |
Join Tim and Jess as they discuss the imminent forced switch to Google Analytics 4, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=kQlNA6ZA96w Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-015/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| How Brand Positioning Will 10x Your Leads and Sales | 12 Jun 2023 | 00:39:56 | |
Brand positioning is the number one way to stand out from your competitors and build a loyal customer base. Learn how to define your brand’s positioning in this podcast. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/283/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| Why Digital PR Is the Priority in the Search AI Era | 07 Jun 2023 | 00:31:13 | |
Tim and Jess explain why Digital PR is going to increase in importance in Google's new Search Generative Experience search results. Watch the podcast instead: https://www.youtube.com/watch?v=CbNUjTrTFGo Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-014/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| How To Disrupt a $273 Billion Industry...with Basic Marketing | 01 Jul 2024 | 00:28:08 | |
Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things:
Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing. TIMESTAMPS 00:00 — Intro 00:59 — What are we comparing? 01:39 — Homepages and headings 02:26 — Calls to action 07:38 — Language 10:16 — Ease of Use
You May Also Enjoy… How Hubspot DOMINATES The Web https://exposureninja.com/podcast/278/ STEAL Figma’s $20 BILLION Digital Marketing Strategy https://exposureninja.com/podcast/259/ How to Bridge the Gap Between Marketing and Sales | |||
| How £1M+ Businesses use ChatGPT | 05 Jun 2023 | 00:47:16 | |
Want to take your AI marketing to the next level? Learn how to write great prompts and see them in action in this podcast. Watch the podcast instead: Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/282/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| Google's AI Search is HERE. Here's How It Works | 31 May 2023 | 00:33:42 | |
Tim and Jess examine Google's Search Generative Experience, Google's new AI-infused search results, and the future of SEO. Watch the podcast instead: https://www.youtube.com/watch?v=W3wYWC7zzVY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-013/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| Create Content That Gets EXPLOSIVE Results | 30 May 2023 | 00:39:03 | |
Learn 4 ways you can improve your content marketing, whether you have loads of time or you’re looking for a quick traffic booster. Watch the podcast instead: https://www.youtube.com/watch?v=yF1bkaA6X9s Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/281/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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