The Diggintravel Podcast – Details, episodes & analysis

This is the fourth podcast in our Airline UX Series in partnership with 815Labs!

In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.

This episode is a special one, recorded on the road in Belgrade with Srdjan Prokić, Head of E-Commerce at Air Serbia. Srdjan shares his journey of building Air Serbia’s mobile app from scratch and offers practical insights into mobile-first design, collaborating with UX agencies, and using user feedback to tackle complex airline challenges.

From simplifying payment flows to innovative features like the histogram for flexible pricing, Srdjan provides real-world examples of how Air Serbia creates seamless mobile experiences.

RESOURCES:

You can find the full article with examples, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/airline-ux-series-mobile-first-design/

This is the third podcast in our Airline UX Series in partnership with 815Labs!

In this series we're speaking with top airline and travel UX leaders to uncover what it takes to build outstanding digital experiences.

This time, our guest is Martyn Reding—former Head of Digital Experience for an airline at Virgin Atlantic and now Director of User Experience Design at Expedia. He also developed his own platform where he is mentoring designers and managers from the global UX community.

So, Martyn really is one of the best people from our industry to talk about digital experience and UX design.

RESOURCES:

You can find the full article with examples, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/airline-ux-design-teams-in-travel/

Artificial intelligence is developing so fast that we just had to share this! A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing. AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives. In our latest episode we provide you these and many other cases of practical AI applications for your daily work. You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights.

RESOURCES:

You can find the full article with key key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/ You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:

https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.

Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.

I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.

And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.

You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:

https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/

We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional.

In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page).

If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode.

You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here:

https://diggintravel.com/airline-booking-funnel-optimization-finnair/

Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications.

There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals.

Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and Harvard University and is a mentor for many companies on AI strategy. Bostjan was also analytics instructor in Diggintravel Airline Digital Academy.

You can find the full article with key key concepts, quotes, and other notes from this chat with Bostjan here:

https://diggintravel.com/chatgpt-for-airlines/

This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.

 And yes, of course we talk about ChatGPT and possible impact for airlines again as well.

Mike Robinson has worked in various business and technology (biztech) roles, integrating data science and technology into teams focused on revenue growth or innovation.

Mike’s most recent experience was at Amazon, working on the Prime Team and CRM, as well as at Lyft, a rideshare company. Prior to that, he worked in the airline industry for a long time, at Amadeus Team in Nice and Frontier Airlines in Denver.

You can find the full article with key key concepts, quotes, and other notes from this chat with Mike here:

https://diggintravel.com/airline-dynamic-pricing/

This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines.

In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization.

Andres shared his experience from LATAM airlines and his past learning from BigTech companies and work at Uber.

And yes, of course we had to talk about ChatGPT as well.

You can find the full article with key key concepts, quotes, and other notes from this chat with Andres here:

https://diggintravel.com/airline-data-science-latam-airlines/

Today, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed  by Dario Martinho from Branchspace. As you probably know Branchspace is supporting this podcast and Diggintravel digital research.

Dario interviewed Iztok about the 2023 Yearbook and research, what were the main insights and learning from the 55 airlines Iztok surveyed. They also talked about evolution of Diggintravel research and more importantly evolution of airline ecommerce and digital optimization over the last couple of years, so from 2017 when we started with our first research.

I hope you'll enjoy this episode, we definatelly did enjoy being on the other side of the microphone. Also don't worry, we'll have new airline expert guests very soon.

This is a quick update about the latest Diggintravel research project -  the 2023 Airline Digital Optimization Yearbook.

2023 Airline Digital Optimization Yearbook is the result of the most comprehensive annual airline digital research and benchmarks in existence. It's more than 100 pages of content and benchmarks from 55 surveyed airlines.

You can learn more (and download your PDF copy) about the Yearbook here:

https://diggintravel.com/2023-airline-digital-optimization-yearbook/