What if AI could finally help you clarify your brand, attract the right clients, and grow your photography business—without the overwhelm?

In this episode of The Difference Maker Revolution Podcast, we break down exactly how Accelerator AI is changing the game for photographers who are tired of guessing, chasing every inquiry, and building on shaky foundations.

This isn’t about “using AI for captions.”

This is about building a rock-solid photography business foundation—your why, your ideal clients, and a clear success plan—faster than ever before.

If you’ve ever felt like your marketing should be working better… this episode will connect a LOT of dots.

🎧 In This Episode, You’ll Hear:

• Why most photographers struggle to explain what makes them different
  

• How your “I Help” statement clarifies your brand and attracts better clients
  

• What ideal client avatars really are (and why “I photograph ___” isn’t enough)
  

• Real photographer examples of emotional vs. logical buying decisions
  

• How understanding avatars leads to higher sales and less friction
  

• Why a brand foundation must come before marketing ads or websites
  

• How Accelerator AI helps photographers build clarity faster than ever
  

• The connection between purpose pricing and long-term business growth




Join the Difference Maker Revolution!




The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.




We believe photography has the power to change lives, and that profit and purpose aren’t opposites — they’re partners. When they align, photographers unlock not just income, but influence and independence.




Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.




Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.




You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter — without losing the heart that started it all.




If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful — welcome home.




This is The Difference Maker Revolution

Join Ronan, Jeanine, and Jonathan as they delve into the transformative power of AI in the photography industry. Discover why traditional training is becoming obsolete and how AI is reshaping the landscape for photographers. 

This episode is packed with insights that will challenge your perspective and inspire you to embrace change.

What You’ll Learn in This Episode

✅ The myth of AI as a threat to photography

✅ How AI can enhance your creative process

✅ Real-life stories of AI-driven success in photography

✅ The shift from photography to a people-focused business

✅ Strategies to thrive in the AI era

Don't miss this opportunity to future-proof your photography business and stay ahead of the curve!

Join the Difference Maker Revolution!

The Difference Maker Revolution Podcast was created for photographers who want more than a business—they want impact, freedom, and fulfillment.

We believe photography has the power to change lives, and that profit and purpose aren’t opposites—they’re partners. When they align, photographers unlock not just income, but influence and independence.

Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.

Each episode dives deep into what really drives growth—not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.

You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter—without losing the heart that started it all.

If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful—welcome home.

This is The Difference Maker Revolution

Ready to stop winging it and start winning it?

In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.”

You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue numbers, and simple weekly actions to stay profitable all year — even in months most photographers call “dead.”

If you’ve ever said, “I’ll plan next month,” this episode will shake you (nicely).

• The #1 reason photographers get stuck: procrastination disguised as planning.
• How the 12-Week Year keeps you focused, accountable, and profitable every quarter.
• Why knowing your why changes your marketing, your pricing, and who you attract.
• The business math (no fluff): How many clients you need, How many leads you need, How to tie revenue goals to daily actions
• Jeanine’s studio secret: turning “slow season” into a revenue machine with repeatable yearly offers (like Baby Duck portraits!).
• “Hope is not a strategy.” Stop relying on luck and start using a plan that works.
• Why boring consistency beats creativity when it comes to business growth.

If you want 2026 to be your most profitable year — not another year of hustling and guessing — this episode gives you the framework.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Is success truly defined by money and achievements, or is there more to it? For Jonathan and Ronan, true success is about so much more. They discuss how to define success on your own terms rather than comparing yourself to others. 

Whether you want to build a multi-million dollar studio or earn a modest living, your version of success is valid as long as you're passionate about your work. They explore overcoming fears of failure by focusing on the joy of the journey, not just the destination. Finding fulfilment in helping clients brings the most reward, not financial goals. So don't get caught up in what others think is success - define it for yourself and don't be afraid to start small as you follow your dreams.

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing.

In this episode you will hear: 

• What your marketing should NOT be about
• What photographers typically believe is a "qualified lead"
• The demographic that tends to spend the most money
• The role of your studio in your marketing
• Why marketing isn't just about getting new clients
• The importance of understanding your ideal client

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

 The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Difference Maker Revolution Podcast the team discuss their coming together with Steve Saporito Education to kickstart the Difference Maker Revolution!

They discuss the importance of photographers focussing on their clients above all else in order to survive in this modern world. They explore the effects of technology, such as AI, on society and the photography industry, and ways to stay ahead of the curve. The team also discovers their similarities with the Avengers!

In this episode you will hear: 

• What is The Difference Maker Revolution?
• Why you need to focus on your clients
• How to stay ahead of AI
• The importance of intention
• Why is the team like the Avengers?

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.

They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and boudoir. Through an idea mining session, the hosts and participants propose strategies like creating lead magnets, partnering with related businesses, hosting special events, leveraging social media platforms, and networking to attract more clients.

In this episode you will hear:

• Ideas for marketing newborn and family photography
• Creative product and service ideas for baby and family clients
• Strategies for targeting ideal clients through events and organisations
• Marketing pet photography through partnerships and social media
• Generating leads for high school senior portraits using TikTok
• Reaching boudoir clients on Facebook and through networking

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.

They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mining session where they rapidly generate ideas without judging them initially. Some ideas discussed include partnering with jewellers to offer engagement sessions with ring purchases, offering newborn sessions or family portraits to wedding clients, and using TikTok videos of product unboxings to promote the business.

In this episode you will hear:

• Four unique marketing ideas for wedding photographers
• Partnership ideas between newborn and wedding photographers
• Ways to use videos on TikTok and Instagram to promote the business
• Discussion of the idea mining process and techniques for expanding on ideas as outlined in Michalowicz's book “Get Different: Marketing That Can't Be Ignored!”

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers.

They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers need to proactively market their business through activities like paid advertising, outreach, and networking to attract new clients and avoid the "rollercoaster effect" of being too busy or not busy enough.

In this episode you will hear:

• A definition of what proactive marketing is for photographers
• The difference between leads attracted through proactive marketing vs other methods
• Why confidence is important when engaging leads
• Examples of a photographers who achieved their best year through implementing proactive marketing

Join the Difference Maker Revolution at  www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. 

 Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. 

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows.

Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each day, and setting deadlines to implement ideas when you return.

In this episode you will hear:

• Ways to network and brainstorm with other photographers at events
• How to avoid information overload and actually take action on what you learn
• Tips for discerning what advice is actually relevant for your own studio
• Details about the team's booth at Imaging USA and the free gift for their visitors
• Plans for Ronan's pre-con session at the event

Join the Difference Maker Revolution at  www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. 

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting.

They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of images.

In this episode you will hear:

• Their reasons for needing a revolution in the industry
• How becoming a "difference maker" can help photographers survive the rise of AI
• Stories of how photography has helped clients in meaningful ways
• Plans to bring photographers together to help more people through the power of photography
• A passionate discussion around using their skills to improve society

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. 

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024.

They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an important principle to apply to both business and personal goals.

In this episode you will hear:

• The importance of understanding the why behind what you’re doing 
• How to to be happier in 2024
• Why you should never take your foot off the marketing pedal 
• What to do to improve team training systems
• Lessons around gratitude
• The importance of delayed gratification and its benefits

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. 

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discuss why New Year's resolutions often fail and how to set goals that stick.

They discuss how most people give up on their resolutions by mid-January because they set unrealistic goals and lack discipline to follow through daily. The hosts debate when the best time is to set goals, with Brad arguing it's better to commit to improvement every day rather than waiting for January 1st. They also discuss how social and travel habits can derail health goals. The episode concludes by encouraging listeners to set rules rather than resolutions and use a journal to track progress towards building a successful photography business through lead generation.

In this episode you will hear:

• Why most New Year's resolutions fail by mid-January
• How to set realistic goals that can be achieved through daily discipline
• The best time to set your goals
• How social habits and travel can undermine your goals
• Why you should be setting rules instead of resolutions to build commitment
• The importance of using a journal to track progress towards business goals

For more information about this episode head to https://www.thefullybookedphotographer.com/mifgeal

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience?

In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone they know.

You’ll learn how to think like the world’s best brands (yes, even Disney), anticipate your clients’ unspoken needs, and design every touchpoint — from your first ad to your follow-up email — with heart, purpose, and authenticity.

If you’ve ever wondered why some photographers seem to effortlessly create loyal fans while others struggle to stand out, this conversation is your blueprint to becoming unforgettable.

• The real meaning of “amazing experience” (hint: it’s not about taking 300 perfect photos).
• Why your client experience starts long before they step in front of your camera.
• The secret Disney uses to create emotional loyalty — and how to apply it to your studio.
• How to design emails, texts, and ads that sound human — not “corporate generic garbage.”
• The psychology behind identity shifts — and why the best photographers sell who clients become, not just what they buy.
• Practical steps to create wow moments before, during, and after every session.
• How to make your clients feel seen, valued, and part of something magical.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of The Fully Booked Photographer the team discusses their favourite episodes from the past year.

They reflect on the podcasts that had the biggest impact or taught them the most valuable lessons. Episode 42 about shooting to sell stood out to Jeanine as it revolutionised how she structures photo sessions to focus on products to sell. She appreciated how the discussion highlighted the importance of having tangible items to market from each session. It also provided a great example of differing perspectives, as Ronan was able to get Jeanine and Brad to disagree about being creative during sessions.

Brad enjoyed episode 36 where Ronan discussed his vision for helping photographers become difference makers through their work. Brad found Ronan's passion for the topic to be inspiring and appreciated learning more about what drives Ronan's work with The Fully Booked Photographer.

In this episode you will hear:

• Jonathan, Jeanine, Ronan and Brad's favourite episodes of the year
• Memories and lessons from each of their favourite episodes (including marketing, selling, and different perspectives)
• Juicy details about their holiday meals and traditions

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients.

The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business, and how to use these marketing strategies to generate leads in record time.

In this episode you will hear:

• How to remove ego from your ad copy to make client focused ads
• How to create a hook that will call out your ideal client avatar
• Why advertisers use “implied yes” questions
• What is “poking the problem”, and why is it important?
• How to show authority and build trust in an advertisement

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses how to create an effective business plan using photography lenses as metaphors.

They explore defining both long term visions and shorter term missions, with missions needing to be measurable goals. Brad explains the difference between visions as the overarching aspirations for where you want to take your business, while missions are the individual steps that work towards achieving the larger vision. The group discusses the importance of breaking big goals down into smaller, monthly missions to keep progress tangible and avoid feeling overwhelmed by large targets.

In this episode you will hear:

• Business planning using photography lens metaphors
• Exploring and defining visions and missions
• Why missions must be measurable goals
• How to create missions to achieve your visions

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses discovering your purpose and passion.

They discuss how finding your why through reflecting on impactful life moments can help focus your business plan and avoid pursuing opportunities just for money that don't align with your values. Discovering your why helps you choose opportunities that create real impact for clients in an area you're passionate about.

In this episode you will hear:

• How Jeanine's discovery of her why focused her business offerings
• Brad discussing how knowing your why guides your marketing
• Examples of photographers who succeeded once they found their purpose
• The process of discovering your why through writing impactful life stories
• Ronan offering a gift to those who attend online sessions

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discuss planning for success in 2024.

They discuss creating one-year plans to achieve their five-year visions for their businesses. The team guides each other through envisioning what they want their businesses to pay them and achieve by the end of 2024, and identifying key actions and goals for the coming year.

In this episode, you will hear:

• Why you should have one-year plans with numeric targets

• Identifying skills to develop and roles to hire to achieve goals

• When to outsource tasks to focus on strengths

• How to use visualization to clarify plans

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses planning for 2024 and beyond.

They discuss the importance of having a business plan and visioning where you want your business to be in 5 years. Using a "wide angle lens" as a metaphor, they encourage listeners to dream big and think about what their life and business will look like in the future.

In this episode you will hear:

• Tips for starting your 2024 business planning now instead of waiting until January
• How to use a "lens framework" to approach business planning
• The value of envisioning the "big picture" for your business
• Why dreaming big for the future of your business is important
• An exercise to imagine what your life will be like in 5 years time

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses becoming a difference maker.

They discuss how focusing on making a difference in clients' lives through photography can transform a business. Ronan explains his view that photographers are meant to use their skills to help people become happier. Janine talks about how adopting a "difference maker" mindset has changed her team's interactions with clients. Brad shares how this approach has increased his business's revenue significantly. Jonathan tells a story that illustrates what it truly means to be a difference maker in the industry.

In this episode you will hear:

• How to be a difference maker through photography
• How adopting a difference maker mindset changed Jeanine's team interactions
• How focusing on being a difference maker increased Brad's business revenue
• Stories of what being a difference maker truly means
• How photographers should be using their skills to make people happier

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses specializing in genres and finding your photographer niche.

They discuss how generalizing in many genres can lead photographers to feel like headless chickens trying to please everyone. However, specializing in a genre aligned with your passions and values allows you to truly help clients and build a sustainable business through repeat clients and referrals. Brad shares his journey to specializing in boudoir and Jeanine in families & children's shoots and how it has helped their businesses thrive.

In this episode, you will hear:

• The dangers of the "spray and pray" approach to genres
• How to find your photographer niche and why
• Examples of having a niche that works for you
• Tips for discovering your ideal photography genre
• The importance of having a clear why for your business

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients, and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discuss shooting to sell and how photographers need to structure their photo sessions to optimize for the products they want to sell to clients.

Ronan starts the conversation by asking Jeanine about training her new photographers and discovering they need guidance to photograph in a way that will result in sales. Brad and Jeanine discuss their approaches to shooting consistently for products while still allowing some creativity. Jonathan provides perspective on value versus quantity. The team debates when and how photographers can experiment with creativity while still delivering what clients expect.

In this episode you will hear:

• What do photographers need guidance on
• How a photographer should structure sessions
• The importance of balancing creativity and client expectations

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team continues their two-part series on discussing how photographers can make money during the holiday season regardless of their genre of photography.

Ronan and Jeanine provide strategies for developing a marketing plan, identifying ideal clients, creating packages and pricing, and tips for converting more clients through add-ons and upsells. They emphasize starting early with marketing to existing clients through email, phone calls, and social media in order to book holiday sessions before exploring other avenues like Google ads and Facebook campaigns to fill remaining slots.

In this episode you will hear:

• The types of marketing plans you could develop
• How to create packages and pricing
• When should you start marketing to existing clients
• The channels you should use to reach existing clients
• Why and how you should be upselling your clients

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

The world of photography marketing is about to change… again.

In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button.

But here’s the real kicker: AI is about to choose which photographers get recommended to clients.

Just like Google changed the industry years ago, AI is becoming the new search. Clients will stop Googling “family photographer in my area”… they’ll ask AI, and the AI will decide who shows up.

If you want to be on the list the AI recommends, this episode gives you the first steps. Perfect for photographers who:

• Want more inquiries without spending hours on marketing
• Want to stay ahead of industry shifts (instead of reacting too late)
• Want more time shooting and less time on busywork

This isn’t hype — it’s happening right now.

• Search is dead. Conversational booking is here. Clients won’t browse websites… they’ll ask AI, and AI will choose who to hire.
• Change your website language or get left behind. It’s not about SEO keywords anymore — it’s about matching what AI is being asked.
• AI can now DO work inside your business. Build a funnel. Start a Facebook ad. Send the weekly update email. Fully automated.
• Stop wasting hours on admin. AI agents handle repetitive tasks so you can focus on client experience and creativity.
• Early adopters will win big.Those who prepare now will become the photographers AI recommends.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses how any Photographer can profit from Christmas, even if they don't consider themselves a family or children's photographer.

Ronan and Jeanine explore the inherent need for portraits around the holidays and how to discover what your ideal clients want from a Christmas session. They also cover making sessions immersive, interactive experiences, and planning early to be fully booked for the holidays.

In this episode you will hear:

• Why you need to start using interactive sets
• How commercial photographers can shoot holiday products
• How to incentivize people to book around Christmas time

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer the Business Success Academy team discusses the differences between marketing and sales and how they are interconnected but serve different purposes.

Ronan, Jeanine and Jonathan talk about common misconceptions photographers have where they expect every marketing lead to turn into a sale. Jeanine provides examples from the car industry to illustrate how marketing builds awareness while sales closes deals. The team stresses the importance of understanding client needs and desires over just focusing on products or features.

In this episode you will hear:

• The differences between marketing and sales
• What photographers can learn from the car industry
• What you need to focus on as a business owner

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the Business Success Academy team discusses how photographers often view their clients as the enemy when clients don't value their artwork in the way photographers believe they should.

The team explores where this mindset comes from and how photographers can shift to focusing on understanding their clients' problems and needs in order to provide more value and have more successful businesses.

In this episode you will hear:

• Why Photographers need to stop blaming their clients 
• How to evolve your mindset 
• What clients want 
• How to be open-minded to new ideas

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, Jonathan and Ronan  discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry.

Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue and eventually transitioned into helping photographers through the Business Success Academy and Photography Think Tank. Ronan speaks on his experiences building businesses and his vision for helping transform the photographer mindset.

In this episode you will hear:

• How Ronan got his start in the family print business 
• What made Ronan shift his business
• The risky investment decision Ronan made that didn't pan out
• What challenges Ronan faced when merging the print business with his photography business 
• What inspired Ronan to help photographers through education and training
• The vision behind starting the Business Success Academy
• Why Ronan believes there needs to be a mindset shift in the photography industry

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019.

Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He discusses how he is using analogies of camera parts and functions to outline business and marketing systems photographers can implement. Jeanine and Brad playfully question Ronan about the book to get more details on its contents and themes.

In this episode you will hear:

• Ronan’s inspiration for writing his book
• The importance of discovering your why
• Tips for fixing the business side of your photography studio

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar.

Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir photography client avatar. Jeanine shares her journey and how understanding her ideal client as a working mom changed her messaging. They also discuss how their new AI assistant Casey B can help photographers create an ideal client avatar profile and targeted ad copy in just over an hour to reach more of their perfect clients.

In this episode you will hear:

• Brad shares his client avatar journey
• How Jeanine found her customer avatar
• How AI ads perform compared to human ads
• The importance of understanding your ideal client

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images.

They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers struggle to separate marketing from sales but qualified leads just need to fill out a form, not buy immediately. Jeanine shares how she generates leads for pink sessions for $45 then books clients who spend an average of $1,745 after experiencing the fun session and viewing their images in albums and collages. Brad also emphasises that marketing earns conversations while sales closes clients at a later time.

In this episode you will hear:

• How photographers can generate qualified leads through Facebook ads without using their photography
• The goal of ads and how can colourful boxes be used to stop scrolling
• What photographers struggle with in separating marketing from sales
• How Jeanine generates leads for her pink sessions
• How to separate the roles of marketing and sales

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire.

They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography can help clients relive memories, heal trauma, and transform their lives.

They also cover how different types of photography businesses attract different types of clients, and how understanding psychology can help with creating ad copy and attracting your ideal clients.

In this episode you will hear:

• Why people actually desire photography
• How to understand your ideal clients true motivations so they are more likely to invest in you
• How photography can empower and build confidence
• Why your business should be focusing on solving the right problems

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio.

They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about the importance of the process for greeting clients when they arrive for sessions and how to make your client comfortable. They also cover ideas for implementing new concepts, evaluating failures, and how to prioritise marketing tasks daily.

In this episode you will hear:

• Morning routines for photographers before arriving at their studios
• The importance of weekly planning and preparation
• Strategies for evaluating new ideas and determining feasibility and timelines
• Actions to take if a new initiative or marketing effort fails

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

 In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success.

The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss how your needs and wants shape goals based on examples from their own lives. They reflect on the necessity of falling in love with the process, even when it's challenging.

In this episode you will hear:

• The role of intensity in achieving significant desires
• How to link happiness with meaningful goals
• What distinguishes needs from wants in the pursuit of goals
• Why you should embrace the journey over the destination

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call.

In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actually drive revenue, this is your blueprint for consistent, sustainable bookings — without burning out or relying on just one source of leads.

Whether you’re shooting solo or running a full studio, this episode will help you fill your calendar, strengthen client loyalty, and finally end the feast-or-famine cycle.

• The #1 mistake photographers make that keeps them stuck in the “busy or broke” cycle.
• How to build a marketing mix that doesn’t collapse when Facebook ads slow down.
• Why loving on your existing clients will always outperform chasing new leads.
• Jeanine’s daily 2-hour marketing routine that keeps her studio fully booked.
• The real secret to referrals: how to create experiences clients want to share.
• Steve’s easy win strategy for confident selling and quick rebookings.
• How to balance organic and paid marketing for long-term success.
• The mindset shift that transforms leads into loyal, high-value clients.

• Build a steady stream of clients without burnout.
• Learn how to turn existing clients into repeat bookings and referral machines.
• Create a marketing system that works even when you’re busy shooting.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business.

They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper.

They also explore the significance of understanding and targeting your ideal client's preferences and keeping ahead of trends by being two seasons ahead and identifying ideal clients' needs are crucial steps for your business to succeed.

In this episode you will hear:

• How to leverage marketing waves to boost small businesses
• How Jeanine tested the market using the release weekend of the new Barbie movie
• Why perseverance is key for achieving marketing success
• Why it’s important to understand and target your ideal client's preferences in marketing
• What to do to stay ahead of trends
• How being two seasons ahead will benefit your business

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of a high-performance mindset.

Jonathan shares his experiences of shifting his mindset to overcome obstacles. The significance of taking responsibility for oneself and learning from failures, as Jonathan narrates his own growth journey. They explore the difference between a player and victim mindset and emphasise focusing on the process rather than just the end goal.

Celebrating success daily and breaking down goals into manageable tasks are highlighted. The team stresses the value of setting goals, measuring performance, and being grateful for achievements. They discuss how regular measurement and exposure lead to improvement. Managing and measuring the business using key performance indicators are recommended. They also touch on recognizing market timing and adopting a positive, growth-oriented mindset by asking the right questions.

In this episode you will hear:

• How shifting your mindset impacts success
• Why taking responsibility is essential for personal growth
• What can be learned from embracing failures and setbacks
• The significance of setting measurable goals and tracking progress
• Why it’s essential to surround yourself with positive influences and supportive people

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Jeanine's practice of “Christmas in July”.

Jeanine gives an explanation of what “Christmas in July” is all about and dives into the three main goals of starting her Christmas campaign early.

She emphasises the significance of pre-planning for Christmas photos and shares insights on the process of organising seasonal photography sessions in November. She also addresses the practicality of handling bookings for Christmas in July, particularly during the three weekends leading up to the event. Additionally, she talks about the benefits of running business events and the importance of building relationships with clients.

In this episode you will hear:

• The significance of “Christmas in July” 
• Why it’s important to plan for Christmas photos in advance
• The advantages and disadvantages of embracing “Christmas in July” as a business strategy
• Why it’s important for business owners to organise events

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, Ronan talks to Jonathan about his marketing expertise.

They discuss how Jonathan got started in the family business, and the pros and cons of working as a father and son pair. Jonathan’s talks about his passion in marketing and advertising and his journey to discovering this passion.

Jonathan is an expert on Facebook marketing, and shares valuable insights into how photographers can best utilise Facebook as part of their advertising. He emphasises the power of listening to everyone, regardless of where they are in their journey, and how you always have something to learn.

In this episode you will hear: 

• How Jonathan got involved in the family business
• Why Jonathan is a photography mentor, despite not being a photographer
• The pros and cons of a family business
• Why you can always learn something from anyone
• Tips for best utilising Facebook marketing

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. 

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. 

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing.

They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn wave and being an early adopter of Facebook marketing.

Brad shares his personal experience of finding his own purpose in the business and the transition from free to paid marketing, highlighting the importance of perseverance. He speaks on the process of setting a marketing budget, the differences from other marketing methods, and the fear photographers may have in running Facebook ads.

In this episode you will hear:

• Brad’s experience working with his parents
• The challenges of running a family business
• How Brad found his purpose and created his role within the business
• Brad's journey into learning online marketing
• The importance being a early adopter of new marketing methods

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business.

Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the studio was acquired and reflects on his father’s entrepreneurial spirit. Ronan highlights the importance of a well-structured business plan.

Brad addresses the challenge of perfecting boudoir photography and the decision to specialise in this niche, emphasising the success achieved through focusing on a specific area. Brad highlights the significance of balancing efficiency with building strong client relationships, emphasising the need for adaptability and continual growth.

In this episode you will hear:

• How Brad's dad's interest in photography began and has evolved
• How Brad's wife became involved in the business
• What inspired the decision to specialise in boudoir photography
• How the business evolved in the niche of boudoir
• The challenges faced in perfecting boudoir photography

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the power of finding your why and pursuing your deepest desires and goals, even when circumstances change.

They reflect on how Jeanine implemented her creative vision and passion into her photography studio. She realised that by creating immersive experiences for children's portraits, she was essentially creating a mini Disney Experience for her clients. While she may not have Disney's budget, she strives to provide a magical and transformative experience for the children who enter her studio, allowing their imaginations to run wild. This realisation has brought a sense of fulfilment and purpose, as she is now doing what she always desired, but in her own unique way.

In this episode you will hear:

• The importance of finding and understanding your why
• How Jeanine adapted her creative passion to her own photography studio
• Examples of the immersive experiences Jeanine creates for her clients
• Jeanine’s goal when clients enter her studio
• The elements and theatrics Jeanine incorporates into her work

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth.

They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explains the transition from the corporate world to the creative realm. She speaks about the challenges of running a business as an engineer, comparing it to the stability of working for Motorola.

Ronan and Jeanine emphasise the significance of pushing forward, seeking new opportunities, and keeping up with clients' evolving needs. Ronan gives insights on learning from mistakes, the importance of listening to and paying attention to your team, and the implementation of effective processes for long-term success.

In this episode you will hear:

• What inspired Jeanine to get in to photography 
• The challenges she faced when transitioning from engineering to starting a photography studio
• How the team ensure they stay ahead in the competitive photography industry 
• The significance of the lifestyle business phase and how to further expand your photography business
• The importance of listening and paying attention to your team

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the future of photography and the role of AI in that future.

The team talks about their recent visit to Ireland for The Future of Photography and their lessons and learnings from the event. AI is a huge topic in the photography industry at the moment, and though much of the discourse surrounding AI in photography is negative, there are plenty of positive uses of AI within the industry.

The team explores the importance of a positive mindset when exploring new ideas and technologies, and how new ideas can completely change assumptions you may not even know you had. They also discuss the power of unlearning, and why the most important aspect of photography is the client, not the photographer.

In this episode you will hear:

• How you can leverage AI in your business
• The important of approaching new technologies with a positive mindset
• Why you need to unlearn so you can relearn what is truly important
• Why the client is the most important aspect of your photography
• What is the future of photography?

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the car analogy for business development.

They explore the nine-step business development process, drawing parallels between building a successful photography business and driving a car. The team explores how one of their members got into photography, sharing his journey of transitioning from the engineering world to pursuing his passion for photography.

They discuss the importance of learning the business aspects of photography and focusing on what is needed to achieve success. Mentorship and training are key factors in personal growth and overcoming challenges. The team stresses the significance of constantly learning and adapting to changes while keeping a laser focus on the fundamental principles of human behaviour.

In this episode you will hear:

• Why is learning the business aspects of photography and focusing on specific goals is crucial for achieving success
• Why you should be constantly learning and adapting to changes in  the industry
• The role does mentorship and training play in personal growth and overcoming challenges as a photographer
• The importance of accountability and mindset 
• The significance of having the right mindset and investing in personal growth to succeed

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have.

From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your bookings, strengthen relationships, and boost profits — all without spending a cent on ads.

If you’ve ever thought, “I need more clients,” this episode will make you think again.

• Why your best future clients are your past clients — and how to re-engage them authentically.
• The one phone call that can turn an empty slot into a booked session (no awkward sales pitch required).
• How to use birthdays, milestones, and “reasons to call” to drive repeat business.
• What to say when you pick up the phone — Jeanine shares her exact conversation script.
• Steve’s secret to filling cancellations fast with his simple “standby list” method.
• Networking that actually works: how to connect with people who want to refer you (without sounding desperate).
• Jonathan’s quick-fire ad strategy for photographers who need bookings this week.
• 
  

• Stop chasing cold leads and start cultivating loyal clients.
• Learn how to grow your studio from repeat and referral business.
• Fill your calendar fast — even when cancellations hit.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of team-building.

They talk about the value of incentivizing goals, highlighting how it creates a strong team dynamic. Brad explains the significance of celebrating successes at the end of each week, particularly in the context of family businesses. Ronan shares insights on when and how to make the decision to outsource tasks.

Jeanine speaks on the value of writing a weekly email to keep the team connected and engaged. The team discusses when to hire or outsource first, with an emphasis on prioritising client-facing tasks.

In this episode you will hear:

• The importance of team-building and incentivizing goals
• How to strengthen your team’s bond
• The benefits of making the decision to outsource tasks and work
• The qualities of a modern business leader

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of tracking sales and goals, emphasising the need for daily monitoring.

The team shares their insights on what to track on a daily basis, focusing on photographer accuracy and profit. The team also highlights the importance of tracking the number of photographs taken per session. They talk about the profit-first tracking system for cash flow, emphasising the need to track daily sales, ad spend, and ROI.

The team also discusses how tracking numbers can bring focus to individuals and their photography studio. They highlight the importance of tracking leads generated using the polygraph engine, tracking cost per booking, and how tracking the numbers can make the process more enjoyable.

In this episode you will hear:

• The key metrics and sales goals that photographers should track 
• How the profit-first tracking system helps photographers manage their cash flow effectively
• How tracking numbers can bring focus to photographers and their studio operations
• The significance of tracking leads and cost per booking for a successful photography business

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer, the Business Success Academy team delves into the sixth key to a sustainable and profitable business.

They emphasise that turnover is vanity and to focus on cash flow which is the oxygen of a business. The team also discusses the key benefits of implementing a profit-first approach, which includes focusing on sales rather than other numbers and looking at expenses from a profit-first perspective. They stress the importance of celebrating success in your business and measuring your marketing budget to make informed decisions. The team also covers the idea of “owning your job” and the importance of managing your business for consistent success.

In this episode you will hear:

• Why is cash flow considered the oxygen of a business
• How implementing a profit-first approach can benefit a business
• The importance of measuring your marketing budget
• Why managing a business is important for consistent success

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.