The Difference Engine | B2B Category Design | Private Equity | Venture Capital – Details, episodes & analysis

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The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Categorical

Business

News

Business

Frequency: 1 episode/13d. Total Eps: 57

The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/

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https://www.linkedin.com/in/pmaher/
57 shares
https://www.linkedin.com/in/jonathansimnett/
57 shares

https://www.becategorical.com/blog/
57 shares
https://quench.ai/
2 shares
https://www.londonaihub.co.uk/
2 shares

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Score global : 48%

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56. Interview with Sean Williams: How I built a new AI category

Wednesday, August 20, 2025 • Duration 42:25

Welcome to the fifth in a series of interviews with European tech leaders brought to you in association with Boardwave. The Boardwave network is a powerful community of Founders, CEOs, Chairs, Independent NEDs & their Investors from across Europe, representing companies at every stage of development.

This week, we are joined by tech entrepreneur Sean Williams. A Philosophy graduate from Cambridge University, Sean brings a sharp strategic mind to solving some of the toughest business challenges with AI. As the Founder and CEO of AutogenAI, a fast-growing scaleup backed by investors like Blossom Capital, Spark Capital, and Salesforce Ventures, Sean is helping companies write smarter, faster, and more persuasive bids for public sector and corporate contracts. Before AutogenAI, Sean founded Corndel Ltd, a workforce development company helping teams make meaningful use of the Apprenticeship Levy. He scaled Corndel to a 350-person team before exiting in a $60 million deal in 2020. In this episode, we dig into his entrepreneurial journey, the future of AI in enterprise, and why it ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

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The Difference Engine | B2B Category Design | Private Equity | Venture Capital – Details, episodes & analysis

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The Difference Engine | B2B Category Design | Private Equity | Venture Capital – Details, episodes & analysis

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