Explore every episode of the podcast The Diary of a Florist
| Title | Pub. Date | Duration | |
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| Episode 10 - The Importance of Photographing your Flowers - Guest Episode with Sarah Statham from Simply By Arrangement | 17 Oct 2024 | 00:47:20 | |
In today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I couldn't think of a better person to chat to about this subject as Sarah is not only a very talented florist but she is also brilliant behind a camera too. If you take a look at her Instagram feed you will know exactly what I mean. All of her images are absolutely stunning! Sarah shares her love for floral photography along with lots of useful advice and tips on how you can capture your florals, looking their most beautiful. I hope you enjoy the episode.
Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign
Contact Sarah Website: Home - Simply By Arrangement Instagram: @simplybyarrangement | |||
| Episode 9 - The Dreaded Midnight Clear Down! | 10 Oct 2024 | 00:12:18 | |
Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig and collection. I hope you enjoy listening. Below are the links to all of my classes and educational offerings. Please do get in touch if you have any questions or have any funny night time clear down stories you would like to share.
Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk Floral Workshops and Mentoring Digital Masterclass - How to Start your Own Wedding and Event Floristry Business | |||
| Episode 8 - Dealing with Rejection | 11 Jul 2024 | 00:13:25 | |
In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to deal with rejection.
Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Floral Workshops and Mentoring: Digital Masterclass - How to Start your Own Wedding and Event Floristry Business Online Business Mentoring Sessions My Introduction to Floristry Workshop
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| Episode 7 - The Importance of your Wedding Day Checklist | 04 Jul 2024 | 00:12:47 | |
In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below.
Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Details below of my floral classes and mentoring services, if you would like to find out more: Digital Masterclass - How to Start your Own Wedding and Event Floristry Business My Introduction to Floristry Workshop My online business mentoring sessions
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| Episode 6 - Running your Floristry Business alongside Motherhood a special guest episode with Rachel from the Rose Shed | 27 Jun 2024 | 00:27:52 | |
In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses.
Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Contact Rachel: Website: The Rose Shed Instagram: @the_rose_shed Email: rachel@theroseshed.co.uk | |||
| Episode 5 - The Importance of Investing in Yourself | 20 Jun 2024 | 00:10:35 | |
In this weeks episode I reminisce over some of the classes and courses that have shaped my business over the years and why I feel investing in yourself is important.
Contact Joanne: Website: www.joannetruby.co.uk Instagrarm: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Class Details: Hourly online Business Mentoring My Introduction to Floristry Workshop My Digitial Masterclass - How to Start your Own Wedding and Event Floristry Business | |||
| Episode 4 - Imposter Syndrome | 13 Jun 2024 | 00:11:58 | |
In this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the measures I take to help combat those imposter syndrome thoughts when they arise.
Contact Joanne: Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign Website: www.joannetruby.co.uk | |||
| Episode 3 - Celebrating British Flowers Week with a special Guest episode where I chat with Graeme from Bloom and Burn | 06 Jun 2024 | 00:56:22 | |
I am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshingly honest in our conversation and I find it so interesting hearing about what it is he loves about working with British flowers. We also chat about our days when we use to bump into each other at New Covent Garden Flower Market as well as the joys of Instagram!
Contact Joanne: Website: https://joannetruby.co.uk/ Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Contact Graeme: Website: https://www.bloomandburnflowers.com/ Instagram: @BLOOMANDBURN Email: info@bloomandburnflowers.com | |||
| Episode 2 - The importance of Venue Recce's | 28 May 2024 | 00:10:20 | |
In today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years back and how this re-emphasised just how important they are.
Contact Joanne:
Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk
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| Episode 1 - A little Introduction and my journey into flowers | 19 May 2024 | 00:13:18 | |
In today's episode I'm sharing with you a bit about who I am and my business. Along with my journey into the wonderful world of flowers. I reminisce about my very first wedding and a valuable lesson I learnt from day one.
Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk | |||
| Episode 13 - How gardening and growing your own flowers has a positive impact on your mental health, with Sophie Valentine from Look Inside my Garden | 07 Nov 2024 | 01:02:13 | |
I am excited to share with you today's special guest episode with the lovely Sophie Valentine from Look Inside my Garden. I am chatting with Sophie all about how gardening and growing your own flowers has a positive impact on your mental health and well being. I find Sophie's journey into gardening so inspiring. She is a prime example of how gardening and being surrounded by flowers truly can turn your life around. Sophie is always sharing so many useful tips and advice about growing flowers from seed as well. I think you are really going to enjoy our conversation.
Joanne's Contact Details: Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign
Sophie's Contact Details: Website: www.thegrowclub.co.uk Instagram: @lookinsidemygarden You Tube: Look Inside My Garden | |||
| Episode 12 - Dealing with Creative Blocks | 31 Oct 2024 | 00:14:27 | |
In today's episode I am talking about creative blocks and what I do to help get over them when they arise....
Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
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| Episode 11 - Success, what does it mean for you and your business? | 24 Oct 2024 | 00:07:58 | |
In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop and ask ourselves but I'm hoping today's episode will encourage you to do so.
If you would like to find out more about my course offerings, take a look at the links below and if you have anything you would like to ask me just pop me a an email.
Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Instagram: joannetrubyfloraldesign Digital Masterclass - How to Start your Own Wedding and Event Floristry Business My Online Business Mentoring Service
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| Episode 17 - Diversifying your Floristry Business with Sarah from Leafy Couture | 19 Jun 2025 | 00:53:23 | |
In today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business over the years. From working on weddings and events, to opening a thriving flower school and working on international projects abroad. I really admire Sarah and all that she has achieved with her business over the years and I am excited to share this conversation with you.
Joanne Contact Details: Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Sarah's Contact Details: Website: www.leafycouture.co.uk Instagram: leafycouture Email: sarah@leafycouture.co.uk | |||
| Episode 16 - My Flower Buying Process over the Years | 12 Jun 2025 | 00:30:39 | |
Hello and welcome to season 3 of The Diary of a Florist! I am so pleased to be back! In today's episode I am chatting all about my flower buying process over the years since I started my business. The pro's and cons to buying flowers in person versus buying flowers online and how my sourcing journey has changed over the years. I really hope you enjoy listening. Below are all the details for my educational offerings as well as my contact details if you would like to get in touch and have a chat about anything, it would be lovely to hear from you.
Educational Offerings/Classes: My Digital Masterclass - How to Start your Own Wedding and Event Floristry Business My Online Business Mentoring Service
Contact Details: Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk | |||
| Episode 15 - Teamwork, why it means everything when running a floristry business | 28 Nov 2024 | 00:14:25 | |
In today's episode I am chatting all about teamwork and why it is so important when running our own event floristry businesses. This will be the last episode of season two (which I'm a little sad about!). However I shall be back with season 3 early next year and I am so excited to share more interesting topics and conversations with you then. Thank you so much for listening and sharing the podcast with your friends it really means a lot.
Get in touch if you would like to find out more about: My Digital Masterclass - How to Start your Own Wedding and Event Floristry Business My 1:1 Floral Workshops (these will be starting again in April next year and I am currently taking bookings for then). My Introduction to Floristry Class
Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk | |||
| Episode 14 - Disability within the horticultural industry, guest episode with Lexi Floral Fanatic | 14 Nov 2024 | 00:53:46 | |
In today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garden blogger and disability advocate who visits gardens using her mobility scooter. I shared over on my Instagram last year about being born with Spina Bifida which was a huge deal for me as I have spent most of my life not openly talking about it. However I'm realising as I get older that if I want to be part of the change and shed a positive light on disability then I need to find my voice. Hence me wanting to have this conversation with Lexi, to raise some much needed awareness. Particularly within the horticultural industry. Lexi has a really uplifting outlook on life and has so many interesting and useful insights that she shares during our chat. I hope you enjoy listening.
Get in touch with Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Get in touch with Lexi: Website: www.floralfanatic.co.uk Instagram: @lexi_floral_fanatic Email: floralfanaticblog@gmail.com
Jardineer gardening tool set - specially adapted gardening tools.
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| Episode 18 - How to Stand out in the Crowd with Sophie from U.FL.O | 26 Jun 2025 | 01:10:17 | |
Today I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The floristry industry is often described as a saturated market and whilst I would probably tend to agree that this is true. How can we stand out and make ourselves and our business more visable? Sophie is renowned for her amazing, original flower crowns. Each one a beautiful, unique artwork. Her floral crowns have taken her all over the world teaching workshops. Alongside her teaching and event floral projects she is also a judge at the RHS Chelsea Flower Show. I thought she would be the perfect person to speak to about standing out in the crowd. My conversation with Sophie is so refreshing, I really appreciate her honesty and authenticity. I hope you enjoy listening!
Joanne's Contact Details: Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Sophie's Contact Details: Website: www.uflo.co.uk Instagram: u.fl.o/london Email: contact@unidentifiedfloralobject.com
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| Episode 19 - Using Imported Versus British Flowers with Lindsey from The White Horse Flower Company | 03 Jul 2025 | 01:09:27 | |
Today I am chatting with the lovely Lindsey from The White Horse Flower Company all about the great debate surrounding using imported flowers. As I'm sure you know by now I am a huge champion when it comes to using British flowers, I absolutely adore them! However I would be lying if I said that as a business I didn't also need to use imported flowers too. I wanted to open up the discussion surrounding the use of imported flowers as I know personally I have felt an increasing pressure within the industry to only be using British flowers all the time. I thought Lindsey would be a great person to chat to about this as I know she has been very open about her perspective on this subject. I loved our conversation and I hope you enjoy listening too!
Joanne's Contact Details Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk
Lindsey (The White Horse Flower Company's Details) Website: www.whfco.co.uk Instagram: thewhitehorseflower Email: linz@kitchins.net
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