The Diary Of A CMO™ with Eyitayo Olayemi – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Diary Of A CMO™ with Eyitayo Olayemi

Eyitayo Olayemi

Business

Frequency: 1 episode/25d. Total Eps: 21

The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.

Read moreCollapse

Site

RSS

Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://contentmaps.co/
9 shares
https://getdigitalmasterclass.com/
6 shares
https://weareunited.ng/
6 shares

https://podcasts.apple.com/us/podcast/the-diary-of-a-cmo-with-eyitayo-olayemi/id1726920176
1 share

https://open.spotify.com/show/0hpidm1aPmZ0xI2X1el8vk
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 38%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Inside the Playbook of Heineken’s Global Brands Director: Natasha Maharaj.

Thursday, July 3, 2025 • Duration 01:14:50

From Johannesburg to Amsterdam, Natasha Maharaj has helped shape brands that don’t just sell, but shift culture. 🇿🇦 ➡️ 🌎 From Unilever’s disciplined brand building to Nestlé’s commercial deep dives, from local cultural hits at Distell to scaling for 100+ countries at Heineken, Natasha Maharaj has walked the talk and has the battle scars to show for it. Now Global Brands Director at Heineken (overseeing brands like Desperados, Amstel & Tiger Beer), Natasha Maharaj joins me on this all-new episode of The Diary of a CMO™ to discuss:✅ Balancing local soul with global scale✅ Creativity in one of the world’s most regulated categories✅ The power of cross-functional, psychologically safe teams✅ Marketing’s biggest job today is to co-create, not control✅ How to keep 100-year-old brands hot with Gen Z...and so much more.This episode is a masterclass in building brands that last, building people and not just market share, and defying all odds including yourself. 📌

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Ilaria Pasquinelli: The Woman Behind the World’s Biggest Creative Stage - Cannes Lions

Monday, June 16, 2025 • Duration 01:12:50

In this episode of The Diary of a CMO, I sit with Ilaria Pasquinelli, Chief Marketing Officer at LIONS — the company behind Cannes Lions, WARC, and the Effies. We explore:

Why some brands lead, others follow
How to embed creative intelligence at scale
The "Creative Effectiveness Ladder" and why every marketer should know it
What’s the data telling us about long-term brand growth vs. short-term gains?
How Cannes Lions is becoming more globally inclusive; from Côte d’Ivoire to Kazakhstan

From WGSN to WARC to Cannes, Ilaria has seen the industry evolve and she doesn’t hold back. She breaks down the intersection of creativity, effectiveness, and leadership in today’s marketing world.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Jacques Burger: Leading Africa’s Largest Independent Agency Group.

Tuesday, June 3, 2025 • Duration 01:19:28

Jacques Burger is the Co-Founder and Group CEO of The Up&Up Group (formerly M&C Saatchi Abel), one of Africa’s most respected and awarded independent agency groups. With over 20 years of experience leading creative agencies across Southern Africa and Australia, Jacques has built brand strategies for global powerhouses like Heineken, Panasonic, Volkswagen, MTN, and Old Mutual.

He is a passionate advocate for creative bravery, leadership grounded in simplicity, and the need to reclaim creativity in an industry under pressure. His journey from launching an agency to buying it back from global shareholders is a masterclass in vision, grit, and reinvention.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Enzo Scarcella: The Marketing Visionary Fuelling MTN’s $3.6B Brand Machine

Monday, May 19, 2025 • Duration 01:10:25

Enzo Scarcella is the Chief Consumer Officer at MTN Group, where he leads consumer strategy across 19 markets, steering the brand through Africa's dynamic digital evolution.

With over two decades of experience, Enzo has been at the helm of some of South Africa's most iconic brands. He played a pivotal role in Vodacom's transformation, notably leading the brand's migration from blue to red. His tenure at Telkom as Chief Marketing Officer further showcased his ability to drive brand resurgence in competitive markets.

Enzo's career also includes significant roles in the beverage, retail, and media sectors, with stints at SABMiller and M-Net, where he honed his skills in brand management and consumer engagement.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Aimee Kellen: The Purpose-Led Marketer Turning Craft, Culture & Conviction into Global Luxury.

Monday, May 5, 2025 • Duration 59:18

Aimee Kellen, Regional Marketing Director, Middle East & Africa, Moet Hennessy, is a results-oriented marketer with over 17 years of brand and consumer marketing experience, driven by a deep passion for luxury and iconic brands.

Inspired by the legacy, innovation, and craftsmanship of Moët Hennessy’s iconic maisons, Aimee brings their brand stories to life through evocative, purpose-led marketing that connects with consumers across Middle East & Africa. 🌍 🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Luca Gallarelli: The Creative Leader Who Turns Chaos Into Culture and Excellence

Monday, April 21, 2025 • Duration 01:21:26

In this episode of The Diary of a CMO™, we sit down with Luca Gallarelli, Group CEO of TBWA\South Africa — a leader known for embracing chaos, nurturing creativity, and building some of the bravest agency cultures on the continent.

From his early days at Ogilvy, to the bold moves at MetropolitanRepublic, and now driving disruption at TBWA, Luca opens up about his career journey, leadership philosophies, and what it truly takes to run a creative network that thrives on uncomfortable ideas.

🔥 In this episode we talked about: ✅ The South African creative identity: Driven by ambition and born from a diverse yet conflicted society, fostering a unique global creative voice

✅ Generative AI in the creative industry: Its transformative impact, TBWA's approach to integration, and the crucial balance between technology and human creativity

✅ Making "Chaos" TBWA's Creative Co-Pilot: Decoding their philosophy of disruption and how a little tension can spark brilliant ideas

This one’s for marketing professionals, agency leaders, and anyone navigating the beautiful madness of the communications industry.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Steve Babaeko: The Making of a Creative Powerhouse.

Monday, April 7, 2025 • Duration 01:14:13

If advertising in West Africa had a Mount Rushmore, Steve Babaeko’s face would already be carved in—probably wearing sunglasses. 😎

If you don’t know who Steve Babaeko is, he is the CEO & Chief Creative Officer of X3M Ideas, the 1st Cannes Lions Winner in Nigeria & West Africa. 🥇

Steve is a creative powerhouse who has not only transformed the landscape of African advertising but has also positioned Nigeria as a formidable force in the global marketing communications industry.

In this latest episode with the "Ad Man's Ad Man" we unpacked: building a creative empire from scratch, balancing local relevance with global ambition and yes, a few mic-drop moments you’ll want to rewind.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Gonzalo Brujo: The C-Suite Whisperer & The World's Most Valuable Brands.

Monday, March 24, 2025 • Duration 54:33

Gonzalo is the Global CEO & President at Interbrand. Interbrand is global brand consultancy with operations across the globe; from Tokyo to London, Sydney to New York, Johannesburg to Mumbai to name a few.

Ever heard of the Best Global Brands Report? 🧐 It's a compilation of the top 100 most valuable brands in the world compiled by Gonzalo and the team at Interbrand using Interbrand's proprietary methodology for computing a brand's value.

The Best Global Brands Report isn't just a list but also a strategic business document for CEOs and the broader C-suite: 33% of the 22 million readers of the report are CEOs and the broader C-suite. 🤯

We discussed the report, what CMOs should pay attention to in building brand value and so much more.

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Zizwe Vundla: The Brave Marketer With a Passion for Building Brands & Women.

Monday, March 10, 2025 • Duration 01:14:44

Zizwe Vundla is the Director, Brand & Marketing, Safaricom Plc., home to Africa's largest fintech solution, M-PESA.

From P&G to Diageo and now Safaricom Plc, Zizwe Awuor Vundla is an experienced Marketing Director with a demonstrated history of remarkable marketing and business performance in the consumer goods industry.

A passionate leader with a track record of building strong teams. Skilled in Business Strategy & Management, Insight Generation, and Integrated Marketing with a strong commercial back-bone.

She's a Brand Builder who loves great brands & all things African.

🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

Jim Lecinski: A Nano-MBA In Marketing for CMOs & Marketing Leaders (2025 Edition)

Monday, February 24, 2025 • Duration 59:05

Jim Lecinski: A Nano-MBA In Marketing for CMOs & Marketing Leaders (2025 Edition).

In this episode, I chat with the Professor on critical concepts for CMOs & Marketing Leaders in today's world. From AI to building teams and so much more, it was a nano-MBA in Marketing.

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing, and was named 2022 Kellogg Professor of the Year.

He is a recognised expert, in-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas.

His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in May of 2021 and has been named both a top AI book and a top business book of 2022.

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

Read moreCollapse

The Diary Of A CMO™ with Eyitayo Olayemi – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Diary Of A CMO™ with Eyitayo Olayemi – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other4

Apple Podcasts1

Spotify1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other4

Apple Podcasts1

Spotify1

Apple Podcasts

Spotify