The Design Strategy Podcast – Details, episodes & analysis

Podcast details

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The Design Strategy Podcast

Josephine Scholtes

Business

Arts

Frequency: 1 episode/46d. Total Eps: 19

Are you a design strategy graduate entering the job market, interested in transitioning to a design strategy role, or are you just interested in learning more about design strategy in general? Then this podcast could be interesting for you. In The Design Strategy Podcast Josephine Scholtes talks to people who work at the intersect of business innovation and design. Episodes contain speakers who work at Kiwi.com, Thoughtworks, TUI, Rijksmuseum, Butterfly Works and many more to come. DISCLAIMER: all speakers on this podcast speak on behalf of themselves and do not represent the company they work for.

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Apple Podcasts

🇩🇪 Germany - careers
05/09/2026
#80
🇩🇪 Germany - careers
04/09/2026
#39
🇩🇪 Germany - careers
03/09/2026
#54
🇩🇪 Germany - careers
02/09/2026
#100
🇨🇦 Canada - careers
11/03/2026
#91
🇬🇧 Great Britain - careers
01/06/2025
#87

Spotify

No recent rankings available

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https://josephinescholtes.com/design-toolkit/
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Score global : 32%

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18. Prapti Jha – Harvard D-Lab

Wednesday, January 11, 2023 • Duration 30:55

Prapti is a strategist and researcher at Harvard D-lab where they’re bringing together design and public health. Besides her current role at Harvard D-lab, she also shares the learnings she has made throughout her career, starting as an architect and transitioning into design strategy by working at Ford and Cisco. In addition, she shares that she sees design strategists as connecters, breaking silos and bringing different knowledge areas together so they can learn from each other. Key words: Design-thinking Design for public health Etnographic research Quick interventions Educating non-designers Specialism versus Generalism Creative collaboration Humanity-centered design Web 3.0 Metaverse Sustainability Books: 101 Design Methods, Communicating The New, Ten Types of Innovation CNBC video series: How Companies Work Speculative fiction DISCLAIMER: all speakers on this podcast, speak on behalf of themselves and do not represent the company they work for.

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17. Pablo Groglopo – Circular Design Strategist

Tuesday, August 23, 2022 • Duration 28:09

In this episode, Pablo Groglopo shares insights about his job as a Circular Design Strategist. Among others, we talk about circular design, system thinking, identifying future scenarios and personal branding. Key words: - Circular design - System thinking - Value chain - Stakeholder management - Product service systems - Reframing questions - Fast Moving Consumer Goods (FMCG) - Future scenarios - Net zero vs. Net positive - Regenerative trend - Ellen McArthur Foundation - Intrapreneurship - Analysis paralysis - Personal branding - Books: The Blue Economy / Products That Last / Brand The Change - Documentary: Kiss the Ground DISCLAIMER: all speakers on this podcast, speak on behalf of themselves and do not represent the company they work for.

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09. Gustavo Zepeda – PWC

Tuesday, June 1, 2021 • Duration 30:25

Gustavo Zepeda is an experience strategist at PWC and in this episode we discuss the ins and outs on experience consulting. In addition, Gustavo talks about humanity-centered design, how it’s different from human-centered design and why it is a trending subject. Many thanks to Gustavo for joining the podcast and sharing your insights with us! Key words: - Experience consulting - Evidence-based research - Business Experience Design (BXD) approach - Double Diamond process - Fuzzy front end - RFPs (Requests For Proposal) - Co-creation - Creative facilitation - Humanity-centered design - Personal branding DISCLAIMER: all speakers on this podcast speak on behalf of themselves and do not represent the company they work for.

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08. Emma van der Veen – Philips

Tuesday, March 23, 2021 • Duration 31:14

In this episode, I’m talking to Emma van der Veen who is a Product Manager at Philips. This role is an interesting one as it is one of the few roles that allows you to be involved in the complete product design process. Starting at the very beginning, also known as the fuzzy front end, until the very end of launching the product on the market and improving it. Emma shares a lot of interesting insights about how she experiences this role, why she likes it so much and what challenges she faces as a Product Manager. In addition, we also talk about the process of finding your first job and Emma shares some great tips, such as: don’t put too much pressure on finding that perfect first job. Key words: - Design thinking - Visualizing strategies - Traineeship (rotations-program) - Product management - Stakeholder management - Product Development - Product launch - Cheap vs. Fast vs. Good - Net Present Value - Idea assessment - Book ‘Nice girls don’t get the corner office’ DISCLAIMER: all speakers on this podcast speak on behalf of themselves and do not represent the company they work for.

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07. Blanca Fernández Hernando – IBM iX

Tuesday, March 2, 2021 • Duration 29:51

Blanca is a User Experience Consultant at IBM iX, a design consultancy within IBM. Together we discuss what it is like to be a consultant within a tech company and, as we have similar roles, we compare our experiences within Microsoft and IBM. If you’re interested in becoming a design strategist within the field of tech-driven innovation, this is definitely an episode you want to listen to. Key words: • Business strategy • User experience design • Consulting • Interface design • IBM Garage • Corporate Startups • Fuzzy Front End • Product owner • Collaborating with developers • Agile processes • (Digital) Architects • The power of visualization • Service Design • Coaching in remote working • Sustainability DISCLAIMER: all speakers on this podcast, speak on behalf of themselves and do not represent the company they work for.

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06. Emma Schalkers & Joris Hens – Koos Service Design Studio

Wednesday, January 6, 2021 • Duration 33:36

This episode is the first one with two participants joining the podcast. Emma and Joris both studied Strategic Product Design (SPD) in Delft and are currently working at a service design studio called Koos. During this episode, they explain what service design is, why it adds value for end users and how it relates to design strategy. Throughout the episode we discuss a lot of insights and look critically at the standard design process (double diamond), i.e. why it’s important to not only think about solving the problem right, but also solving the right problem at the start of a design project. Key words: - Service Design - Service Design principals - User research - Double Diamond model - Tension model - Need-based personas - Importance of visualization - Design sprints - Touchpoint intervention - Customer Experience (CX) - Working in squads - Contextmapping - Data-driven service design - Customer Experience (CX) Management DISCLAIMER: all speakers on the podcast speak on behalf of themselves and do not represent the company they work for.

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05. Peter Spijkers – TUI

Tuesday, November 17, 2020 • Duration 27:29

In this episode, Peter Spijkers talks about his role as an innovation lead at TUI. After doing his graduation internship at TUI, Peter decided to continue his career there. Together with another colleague they became a two-men team, responsible for driving innovation within TUI. Peter explains, among others, how they’ve contributed to the innovation culture within the company, what it’s like to design for holiday experiences, the risks of pushing technology and the importance of information provision in user experiences. Note: unfortunately there were some difficulties with the quality of the recording. Therefore, you might notice this while listening. Key words: - Innovation culture - Holiday experiences - Travel industry - Vertical customer experience integration - Technology push - Conversational AI - Visionary thinking - The Horizon model - Impact of COVID19 - Information provision - Data transparency - The commercial side of design - Buzzword bingo DISCLAIMER: all speakers on the podcast speak on behalf of themselves and do not represent the company they work for.

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04. Irene Conversano – Butterfly Works

Monday, November 2, 2020 • Duration 30:01

In this episode, Irene speaks about her experience at Butterfly Works. This social design studio combines the use of co-creation and design thinking in international development. This has led to, among others, different projects in Asia and Africa. During the conversation, Irene covers several topics, such as why she wanted to work at a social design studio and how she got from her MSc in Strategic Product Design at the TU Delft to a role at Butterfly Works. In addition, she gives her perspective on the difference between Design Thinking, Service Design and Strategic Design and how she applies these three concepts in her daily work. Key words: - Holacracy, an organizational structure - Design Thinking vs. Service Design vs. Strategic Design - Learning Experience Design (LXD) - Boosting the design community in Ghana - Working in economically developing nations - Working with different cultures - Why Social Design - Tackling social challenges - Democratic Design Thinking - Remote workshop facilitation - Benefits of digital design tools - Accessibility challenges - Peer-2-peer learning - Co-creation DISCLAIMER: all speakers on the podcast speak on behalf of themselves and do not represent the company they work for.

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03. Sen Lin – Thoughtworks

Tuesday, September 29, 2020 • Duration 30:41

In this episode, Sen and Josephine talk about design strategy at the software consultancy company Thoughtworks. Sen explains their way of working and lists the design methodologies they use on a day-to-day base. Also, they discuss design strategy within the consultancy industry and what it is like to work in a creative role at a more tech-savy company. Key words: - Consultancy - Agile business processes - Digital transformation - Change management - Collaborating with front-end and back-end developers - Thoughtworks’ methodology: Inception - Stakeholder alignment - Designing for digital channels - Making a vision tangible - T-shaped person - Creativity in the tech industry - Personal reflection DISCLAIMER: all speakers on the podcast speak on behalf of themselves and do not represent the company they work for.

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02. Max Brouwer – Rijksmuseum

Tuesday, September 29, 2020 • Duration 28:52

In this episode Max and Josephine talk about Max' experiences working as an innovation coach at the biggest museum in the Netherlands, the Rijksmuseum. They discuss designing for visitor experiences and using technology while preserving a museum brand. Key words: - Tech-driven innovation - Prototyping - Visitor experience - Virtual Reality (VR) - User testing - 360 technology - Uncertainty - Exploration - Personalization - Inspiring book: Humankind - A Hopeful History DISCLAIMER: all speakers on the podcast speak on behalf of themselves and do not represent the company they work for.

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The Design Strategy Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Design Strategy Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other1