Explore every episode of the podcast The Design Dialogues Podcast

After 133 episodes, 85 interviews, 54 solo shows, and two live events… I’m pressing pause on the Design Dialogues podcast. This isn’t goodbye forever, but it does feel like the right moment to stop, breathe, and reflect on what’s next.

When I started this podcast back in July 2023, I honestly didn’t know if anyone would listen. But week after week, you showed up. You tuned in on commutes, while walking the dog, late at night after wrapping up drawings. And together, we built something I’ll always be proud of — a space for real, honest conversations about the business of design.

This episode is part reflection, part thank you, and part love letter to this community.

Beth xx

Episode Highlights

. Looking back at the journey: from Episode 1 to Episode 133
. What I’ve learned from the incredible designers and experts I’ve spoken to
. Why pressing pause feels both scary and necessary
. The changing landscape of the design industry — and what it means for us
. A heartfelt thank you to you — the listeners who made this podcast what it is

Key Takeaways

. Pausing isn’t failing — it’s making space for clarity, creativity, and renewal.
. Our businesses are meant to evolve as we do. It’s okay if what excited you two years ago isn’t what lights you up today.
. The design industry may be noisy, but true transformation happens when we invest in ourselves and our businesses.
. Gratitude isn’t just a nice-to-have — it’s what sustains us through the highs and lows.

Practical Insight

Sometimes the bravest business move you can make is to stop and listen — to yourself, to your clients, to what you need most. A pause creates space for the next chapter to emerge, even if you don’t yet know what it looks like.

This Episode is Perfect For:

. Designers standing at a crossroads, wondering what comes next
. Anyone who needs permission to take a step back before moving forward
. Listeners who want to celebrate the journey of Design Dialogues
. Business owners ready to embrace change with courage and heart

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode of Design Dialogues, I’m sharing why your second, third, or even fourth career is not a setback — it’s actually your biggest strength as a designer.

I know it’s easy to feel like you’re behind if you didn’t study interiors straight out of school. But the truth is, the skills and experiences you’ve gained in other industries can give you a real advantage in building your design studio. From communication and project management to finance, creativity, and resilience — these are the tools that make clients trust you and projects run smoothly.

If you’ve ever wondered whether your past career was wasted time, I want to reframe it for you: you didn’t start late, you started with a head start.

Hope you enjoy the episode

Beth xx

Episode Highlights

. Why your past career experience is never wasted
. How transferable skills strengthen your design business
. Examples of skills from teaching, finance, retail, marketing, and more
. Why maturity and lived experience help you connect with clients
. How to reframe the story you tell yourself about “starting late”
. A practical exercise to uncover your past career strengths

Key Takeaways

. Your career journey is part of your brand story. Clients connect with the full picture, not just your design skills.
. Transferable skills are design superpowers. Communication, budgeting, project management, and creativity give you an edge.
. Experience builds trust. Clients value maturity, perspective, and real-world know-how.
. Reframe your story. Stop saying “I’m behind.” Start saying “I started with a head start.”

Practical Insight

This week, try this simple exercise:
. Write down the last two industries you worked in.
. List three skills you gained from each.
. Look at how these six skills can support your design studio.
. Weave them into your brand story, your website, your Instagram bio, and client conversations.

Perfect For

. Designers building their business after a career change
. Second or third career professionals moving into interiors
. Creatives who want to highlight their unique story in their brand
. Anyone who feels “behind” and needs a reminder of their strengths

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

This week on Design Dialogues, I’m joined by Alison Wheeler, founder of boutique digital advertising agency Society State. Alison’s mission? To take the mystery (and stress!) out of social media advertising for small creative businesses.

From starting out in PR and events to running a thriving agency while raising two little ones, Alison has walked the walk. She shares exactly how much budget you really need to get started, why strategy always beats the “boost” button, and the simple shifts that make ads work harder for your design business.

If you’ve been thinking, “I don’t have the budget for ads,” or you’ve tried before and felt like you were throwing money away, this conversation will give you clarity, confidence, and a fresh perspective.

Hope you enjoy the episode

Beth xx

Episode Highlights

. Alison’s story of building her boutique agency, Society State
. Why “broad experience” gave her an edge in digital advertising
. The truth about ad budgets (spoiler: you can start smaller than you think!)
. How organic content and paid ads work hand in hand
. What to look for when choosing an agency that actually delivers
. Productivity hacks for running a business and raising kids
. Alison’s next big goals for her brand and why she’s excited about a refresh 🎉

Key Takeaways

. Start with strategy, not budget → clarity first, ads second.
. Organic + paid = power duo → ads amplify what already works.
. Be patient → results build over time (think 3 months, not 3 days).
. Say no to boost → Ads Manager gives you real control.
. Ask smart questions → experience, deliverables, and reporting matter.

Practical Insights

. You can kick off ads from $500–$1000/month with the right strategy.
. Keep socials fresh and consistent — they’re your “digital storefront.”
. Ads work best when they support your existing customer journey.
. Twice a week posting beats being silent for months.

Perfect For

. Creatives + designers ready to grow with ads but not sure where to start
. Small business owners tired of wasting $$ on boosted posts
. Parents balancing family + business who want real-life hacks
. Anyone craving clarity and confidence around digital advertising

Key Quote

“Don’t start with budget and say, ‘I don’t have enough.’ Start with strategy.” – Alison Wheeler

Connect with Alison Wheeler

Website: https://societystate.com.au/services/ - Meta & Google Ads Management, Coaching & Training, Ads Audits
Instagram: @societystate

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I’m tackling a topic every interior designer has faced at some point: the nerves that come with walking into a showroom. From imposter syndrome to sales pressure, I’ve been there myself (yes, awkward mumbling about fabric samples included!).

But here’s the truth: showrooms need us as much as we need them. In this episode, I share practical strategies, mindset shifts, and personal stories to help you replace nerves with confidence, build stronger relationships with reps, and start seeing showrooms as an essential tool for your success.

Hope you enjoy the episode

Beth xx

Episode Highlights

. Why even experienced designers can feel nervous about walking into showrooms
. The most common fears: imposter syndrome, comparison, lack of knowledge, and sales pressure
. How to reframe your mindset: showrooms are a resource, not a gatekeeper
. Building long-term relationships with showroom reps for trust and support
. Practical tips to make your first visits easier

Key Takeaways

. You belong there. Showrooms exist for designers — you’re not an intruder, you’re a partner.
. Preparation builds confidence. Do a little research, bring your plans, and have a few questions ready.
. Relationships matter. Investing in reps creates future support, opportunities, and insider knowledge.
. Start small. One positive visit leads to another — confidence grows with practice.

Practical Insights

. Treat showroom visits like a chef at a farmer’s market: explore, ask questions, and gather inspiration.
. Take a buddy for your first visit — it makes the experience lighter and less intimidating.
. Practice a simple opener: “Hi, I’m [your name], I run a design studio and I’m sourcing X for a project. Can you help?”
. Build a hit list of 20 showrooms to visit over the year, focusing on relationship-building as much as product.

Perfect For

. Interior designers new to the industry
. Designers feeling nervous or “not experienced enough” to walk into showrooms
. Studio owners who want to build stronger supplier relationships
. Anyone wanting to boost confidence in client and supplier interactions

Keywords

interior design showrooms, showroom confidence, overcoming imposter syndrome, building supplier relationships, interior designer tips, design business support, showroom reps, interior design confidence

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

This week I’m joined by Lisa Sinagra, interior designer, founder of Stylis Creations, and the driving force behind the Perth Design Community. With more than 20 years in the industry, Lisa knows the real ups and downs of running a design business—and she’s passionate about making sure other designers don’t have to figure it all out the hard way.

In our chat, Lisa shares the lessons she’s learned about pricing, building confidence, and finding the right support. She’s honest, practical, and incredibly generous with her advice—exactly the kind of conversation you’ll want to grab a coffee and listen in on.

Hope you enjoy the episode

Beth xx

Episode Highlights

. Lisa’s journey from boutique luxury projects to running her own design business.
. Why she started the Perth Design Community—and how it’s helping designers thrive.
. The never-ending question: how do you really price your services?
. How collaboration can take the pressure off and open up opportunities.
. Why confidence comes from action, not waiting until you “feel ready.”
. The reminder that your niche doesn’t have to be forever—it can evolve as you do.

Key Takeaways

. You don’t need to do everything on your own.
. Pricing is messy for everyone—you’re not behind.
. Collaboration isn’t weakness—it’s smart business.
. Confidence grows the more you show up and connect.

Practical Insight

Community and connection aren’t just “nice to have”—they can be the difference between staying stuck and moving forward with clarity.

Perfect For

. Designers who feel isolated or unsure where to turn.
. Anyone wrestling with pricing or second-guessing their value.
. New designers starting out and looking for direction.
. Studio owners who’d love more support (and less competition).

Key Quote

"You don’t have to do it all. Lean into what you love, and find others who can fill the gaps." – Lisa Sinagra

Connect with Guest

Follow Lisa Sinagra on Instagram: @styliscreations @theperthdesigncommunity
Explore her work: styliscreations.com.au
Learn more about the Perth Design Community: https://subscribepage.io/VYc6Vz](https://subscribepage.io/VYc6Vz

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this solo episode of Design Dialogues, I’m exploring one of the most powerful tools an interior designer has in today’s crowded market: your brand story. With more designers setting up studios across Australia — from city hubs to growing regional areas — standing out is no longer just about your logo or your aesthetic. It’s about how you tell your story.

I share why your brand story is so important, how it helps you connect with clients on a deeper level, and the role it plays in setting you apart from the other designers in your area. Whether you’re helping a young family into their first home, supporting downsizers, or guiding clients through life transitions, your story becomes the bridge between their needs and your expertise.

If you’ve ever felt like you’re competing for attention in a saturated market, this episode will help you see why clarity and storytelling are just as crucial as your design skills.

Hope you enjoy the episode

Beth xx

Episode Highlights

. Why interior design markets are becoming more saturated (and what that means for your business)
. The difference between branding, style, and brand story
. How your brand story connects emotionally with clients — beyond just design aesthetics
. Common transitions your clients are facing (and how to weave those into your story)
. Why your story should be visible across social media, newsletters, and client touchpoints
. Simple ways to start crafting or refining your brand story today

Key Takeaways

. Style alone isn’t enough: Aesthetic preferences may attract clients, but your story is what keeps you memorable and relatable.
. Brand stories evolve: Your story should grow as your studio grows — reflecting who you serve and how you help.
. Client transitions are key: Whether it’s upsizing, downsizing, or designing for lifestyle shifts, clients are looking for someone who understands their journey.
. Consistency matters: Your story should filter through every client-facing touchpoint — from Instagram captions to proposals.

Practical Insights

Here are a few prompts I share to help you shape your brand story:
. Who do I most love designing for, and what transitions are they experiencing?
. How does my process support them through those changes?
. What values or personal experiences shape how I design?
. How can I reflect my brand story consistently across all platforms?

Perfect For

. Interior designers in saturated markets
. Designers in regional or growing areas competing with more studios
. Studio owners who want to stand out beyond their visual style
. Designers ready to connect with clients more authentically

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I’m joined by Marc Bennett, Marketing Director at Momo Handles, a brand that has redefined what thoughtful, well-designed hardware can do for a space.

Marc’s story is one of longevity, craftsmanship, and connection. With over 30 years of experience in the interiors industry, he’s seen trends come and go — and he’s learned that the brands that truly last are the ones that focus on more than just product.

We dive into what makes Momo Handles stand out: the brand’s commitment to timeless curation, to service that feels personal, and to delivering small details that leave a big impression. Whether you’re running a design studio, curating your own product range, or simply looking for inspiration on how to strengthen your business’s identity, this conversation is packed with insight.

Hope you enjoy the episode

Beth xx

Episode Highlights

. Why Momo Handles sees cabinet hardware as the jewellery of the kitchen
. Marc’s career shift from fashion and wine brands to hardware — and why it works
. The “brand triangle” and how it creates authenticity, equity, and loyalty
. How to curate a product (or service) offering to stand out without overwhelming clients
. Turning clients into brand ambassadors and why it’s the best marketing you can get
. Balancing aesthetic beauty with functional reliability
. How listening to your audience can spark entire new product lines
. Productivity habits for busy creatives and marketers
. Why the design industry is becoming braver and bolder with colour, texture, and materials

Key Takeaways

. Your brand isn’t just your product — it’s your story, values, and the experience you deliver
. Curating your offer makes it easier for clients to choose and builds a stronger brand identity
. Listen to both positive and constructive feedback — it can uncover opportunities for growth
. Brand perception comes from the little touches that make you memorable and trustworthy
. Consistency in presentation builds credibility over time
. Designers can borrow corporate brand strategies to elevate their studios

Practical Insight

If you’re building a design business, think about your own “brand triangle” — your true brand, your presentation, and your perception. Ask yourself:
. Who am I really, and what do I stand for?
. Do all my touchpoints (website, proposals, social media) reflect that truth?
. What little extras can I offer to create an unforgettable client experience?

Perfect For

. Interior designers who want to elevate their business beyond just “beautiful projects”
. Creative business owners looking to strengthen their brand presence
. Product makers and suppliers who want to stand out in a competitive market
. Anyone curious about how corporate marketing strategies apply to small businesses

Key Quote

"Brand marketing isn’t just about the product you offer — it’s about creating an emotional connection, building trust, and making your audience want to advocate for you." – Marc Bennett

Connect with Guest

Marc Bennett – Marketing Director, Momo Handles
Website: momohandles.com.au
Instagram: @momohandlesaus

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this solo episode, I’m exploring a question I hear so often from interior designers who are just starting out — how do you bridge the gap between design school and running your own studio?

Whether you’re stepping into design as a second or third career, or you’re graduating and wondering what comes next, this episode will help you think about what skills you already bring, what knowledge you’re gaining, and most importantly — the gaps in between. Because it’s not just about design education. It’s about sales, marketing, finance, systems, and the confidence to run a business that works for you.

I share insights on how to identify those gaps, how to start filling them while you’re still in school (or transitioning from another career), and how to prepare yourself for either joining a small studio or stepping straight into business ownership.

Hope you enjoy the episode.

Beth xx

Episode Highlights

. Why moving from design school into a large corporate firm (like Gensler) may not suit every stage of life
. The common challenges second-or third-career designers face when shifting into interiors
. How to identify the gaps between your past experience, your design education, and the realities of running a business
. Why it’s just as important to learn about sales and marketing as it is about design principles
. Practical ways to prepare if you want to start your own studio right after graduation
. Options for filling your knowledge gaps: coaching, formal training, or self-paced learning
. Why being clear on what you actually want from your career path is the first step to success

Key Takeaways

. Your design degree teaches the creative fundamentals — but not always the business foundations.
. Corporate design firms can offer great training, but may not give you flexibility, creativity, or decision-making power early on.
. If you need a career that balances creativity with flexibility (family, lifestyle, location), small studios or self-employment may suit you better.
. Identifying your knowledge gaps early will help you avoid overwhelm when starting your studio.
. Marketing, sales, and systems are just as important as creativity in building a sustainable design business.

Practical Insight

If you’re at design school or transitioning careers, take time to:
. List the skills you already bring from previous careers (finance, HR, marketing, etc.)
. Identify the areas you know little about — sales, systems, business structure, documentation, etc.
. Start building knowledge in those areas now, even at a basic level, so you’re not starting from scratch when you open your studio.

Perfect For

. Interior design students nearing graduation
. Second- or third-career designers entering the industry
. Designers considering starting their own studio straight from school
. Anyone feeling uncertain about the business side of design

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this week’s episode of Design Dialogues, I’m joined by Washington, DC–based interior designer Laura Hur, founder of Lorla Studio. Laura’s journey into design is anything but conventional — from growing up in Key West surrounded by stacks of shelter magazines, to earning her master’s at Pratt Institute, working for Gensler, and eventually building her own thriving luxury residential practice.

Laura shares the realities of working at the high end of the market — why she spends 80% of her time on client management and only 20% on design — and the pivotal lessons she’s learned through years of trial and error. We also talk about navigating a changing economy, creating smaller service offerings like “Design Days,” and how outsourcing has allowed her studio to operate like a much larger firm without the heavy overhead.

Whether you’re refining your own market positioning, trying to streamline your client communications, or thinking about how to grow your studio sustainably, Laura’s story is full of practical insights you can apply straight away.

I hope you enjoy the episode

Beth xx

Episode Highlights

. Laura’s path from Key West to launching Lorla Studio
.Transitioning from big commercial firms to boutique residential design
. Why client management often outweighs design time
. The benefits and drawbacks of outsourcing versus hiring in-house
. How “Design Days” became a strategic service offering in a shifting economy
. Setting clear, structured communication protocols with clients
. Navigating the expectations of luxury clientele
. The rise of the “no-trend” trend in design

Key Takeaways

. Niche matters — Working with clients who align with your process, values, and budget makes for smoother projects and better outcomes.
. Boundaries are essential — Clear communication structures help avoid overwhelm and keep everyone on the same page.
. Outsource wisely — Bringing in experts for finance, marketing, or legal frees you to focus on the creative and strategic work you do best.
. Adapt to change — Smaller, clearly defined services can help bridge slower seasons.
. Own your value — If you’re providing a luxury service, embrace the expertise and quality you deliver.

Practical Insight

If you bill hourly, consider giving clients regular but concise updates so they’re never surprised when an invoice arrives. Pair this with well-defined deliverables and boundaries — especially for smaller service offerings — so you protect both your time and your margins.

Perfect For

. Interior designers growing or repositioning their business
. Studio owners thinking about outsourcing core business functions
. Designers looking to improve client management and communication
. Creatives curious about the realities of the luxury residential market

Key Quote

“I’m absolutely a designer and an artist on one hand, but the only way it’s successful is marrying that with the business owner. We’re not running a charity.” — Laura Hur

Connect with Laura Hur

Website: Lorla Studio
Instagram: @lorlastudio

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this solo episode, I’m sharing a personal story about the part of my interior design business I used to dread: documentation. It drained my energy, stole my time, and left me feeling constantly behind. Instead of pushing through, I chose to outsource—and it changed everything.

If you’ve ever felt pressure to do it all, this episode is for you. I share what outsourcing actually looks like in a small studio, how to build strong relationships with trusted collaborators, and why success doesn’t have to mean doing everything yourself.

Hope you enjoy the episode

Beth xx

Episode Highlights

• Why I struggled with documentation—and what finally made me outsource it
• The hidden cost of doing work that drains your creativity
• How outsourcing is actually about buying back your energy
• The exact way I integrate outsourcing into client proposals
• What to look for in a great collaborator
• How to make outsourcing financially sustainable and stress-free
• The surprising emotional shift once I let go of the pressure to do it all

Key Takeaways
• You don’t have to be good at every part of your business
• Outsourcing is not giving up control—it’s creating more capacity
• Strategic delegation helps you protect your creativity
• Strong collaborations improve client experience and project delivery
• You’re allowed to design a business that works for you, not just your clients

Practical Insight

If you're stuck in the weeds of documentation or drowning in tasks that don’t light you up, this episode is your reminder: you’re allowed to get help.

• I share how I price for outsourcing in proposals
• How I build trust with long-term collaborators
• Why the right support can elevate your whole business—not just take things off your plate

Perfect For

• Interior designers feeling overwhelmed or burned out
• Studio owners looking to grow without growing a huge team
• Designers who want to stay in their creative zone
• Anyone curious about building smarter, not busier

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode of Design Dialogues, I’m joined by Hannah Brown, the founder of Hey! Design, a Central Coast-based documentation expert supporting interior designers, cabinet makers, and builders with the technical side of interior design.

Hannah shares her fascinating journey from working in child protection in the UK to starting her own design documentation business here in Australia. We dive deep into the world of outsourcing, the most common (and costly) mistakes designers make, and how clear systems and communication can make or break your projects.

If you're a designer who’s ever struggled with documentation, felt overwhelmed by technical drawings, or wanted to ensure your designs actually work once they're built — this conversation is for you.

Hope you enjoy the episode

Beth xx

What We Cover in This Episode

. Hannah’s inspiring pivot from a career in child protection to running a documentation studio for designers
. Why she chose to focus on kitchens, bathrooms, and joinery — and how she found her niche
. The biggest mistakes designers make in documentation (and how to avoid them)
. How poor communication and unclear briefs can sabotage even the best designs
. The difference between a good handover and a frustrating one
. Why she prefers fixed fees over hourly rates — and why that benefits everyone
. The power of strong builder and cabinetmaker relationships
. Productivity habits and tech hacks Hannah swears by to balance business and family
. Why she believes collaboration is the future of our industry

Key Takeaways

. Documentation is not decoration. It’s your communication tool — and critical for client satisfaction.
. Outsourcing isn’t giving up control — it’s creating capacity for the parts of the work you love most.
. Precision matters. If you’re skipping filler panels or overlooking appliance clearances, you’re putting your reputation at risk.
. Timelines protect everyone. Working with external collaborators means your deadlines matter — and so do your client’s.
. Collaboration over competition is the future of interior design — especially outside metro areas.

Perfect For

. Interior designers who are growing their business and looking to delegate documentation
. Designers shifting careers later in life and needing support on the technical side
. Anyone delivering kitchens, bathrooms or joinery-based projects
. Creative professionals juggling family life with studio ownership
. Designers who want to reduce overwhelm and elevate the quality of their work

Key Quote

"Documentation is where your design becomes real. If it doesn’t work on paper, it’s not going to work on-site — and your client is trusting you to get that right." – Hannah Brown

Connect with Hannah Brown

Instagram: @_hey_design
Website: heydesign.com.au

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this solo episode, I’m sharing something I’ve been thinking about a lot lately: What happens when the business you worked so hard to build no longer fits the life you want to live? After my recent conversation with Shelley Boyd (Episode 121), I felt compelled to explore what it really means to reassess, realign, and sometimes reimagine your interior design business—especially when burnout creeps in quietly. If you've ever wondered, “Is this still working for me?”, I hope this episode gives you space to reflect and permission to pivot.

Hope you enjoy the episode

Beth xx

Episode Highlights:

. Shelley Boyd’s personal story of healing from burnout (Episode 121)
. The quiet signs you might be running on empty
. Why we outgrow even the most successful business models
. The difference between quitting and realigning
. My own experience navigating burnout and identity
. Reconnecting with your original “why”
. How to create a business that supports the life you actually want

Key Takeaways:

. Your business should serve you, not the other way around
. Burnout isn’t always dramatic—it’s often subtle and silent
. Wanting something different doesn’t mean you’ve failed
. You can pause, pivot, or protect your peace—and still be a professional
. Growth sometimes looks like slowing down

Practical Insight for Designers:

• How to check in with yourself and your energy
• What to do when success feels misaligned
• Simple ways to reconnect with what matters most
• Why your identity isn’t tied to your business model
• How to build in more spaciousness, clarity, and intention

Perfect For:

• Designers who are tired but don’t know why
• Studio owners navigating a new season of life
• Creatives questioning whether their business still fits
• Anyone feeling the pull to slow down, reset, or shift direction
• Interior designers craving a different way of doing business

Key Quote from the Episode:

“Your business is something you built. It’s not your identity. You’re allowed to change your mind.”

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I sit down with Shelley Boyd, founder of Boyd Blue, to discuss her remarkable 26-year journey building a wholesale furniture and design business. From starting in 1999 to navigating through economic downturns and a pandemic, Shelley shares candid insights about supplier relationships, quality craftsmanship, and the importance of authenticity in business. Her story offers valuable lessons for anyone looking to build a sustainable business in the design industry.

Hope you enjoy the episode

Beth xx

Episode Highlights:

• Shelley's journey from starting Boyd Blue in 1999 to building a thriving business over 26 years
• How she sources products from Indonesia, the Philippines, and India, focusing on family-owned factories
• Her approach to building long-term relationships with suppliers and manufacturers
• The challenges of working with her husband in the business and their decision to part ways professionally
• Her recent collaboration with designer Kate Nixon and the process of developing new products
• How she navigated the business through COVID and other economic challenges
• Her perspective on markup and pricing for designers

Key Takeaways:

• Relationships are the foundation of a sustainable business—with suppliers, clients, and team members
• Quality and craftsmanship create timeless products that transcend trends
• Resilience is essential for long-term business success
• Authenticity in business practices builds trust and loyalty
• Sometimes the hardest business decisions (like parting ways with her husband professionally) lead to the best outcomes
• Taking time away from your business can provide valuable perspective and renewed energy

Practical Insights:

• How to build relationships with international suppliers and manufacturers
• The importance of transparency in pricing and markup
• Strategies for navigating business through economic downturns
• The value of focusing on quality over quantity
• How to maintain authenticity while growing a business
• The benefits of taking a sabbatical to reset and gain perspective

Perfect For:

• Interior designers looking to build sustainable supplier relationships
• Business owners considering working with family members
• Design professionals interested in product development and collaboration
• Entrepreneurs navigating challenging business periods
• Anyone interested in the wholesale side of the design industry

Quote from Episode:

"I've always really prided myself on never compromising, just selling quality. I like to work with true crafts people." - Shelley Boyd

Connect with our guest:

Shelley Boyd - Boyd Blue @boydblue

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

After a little time away (hello, school holidays and a much-needed breather), we're back and really looking forward to this next season of Design Dialogues. The break gave me time to reflect on how I run my own business—what’s working, what needs adjusting, and how I want to structure my weeks moving forward.

In this solo episode, I’m sharing a more realistic and creative-friendly approach to time blocking—one that actually works for interior designers. If you’ve tried traditional time blocking and found it too rigid or overwhelming, you’re not alone. This method lets you zoom out, align your work with your energy, and make space for what really matters—without losing the flexibility you need to thrive as a designer.

Whether you’re juggling projects, marketing, clients, and still trying to find time to actually design, this episode will help you create more structure, less stress, and a better rhythm in your studio.

Hope you enjoy the episode

Beth xx

Episode Highlights

• Why most time blocking advice fails for creative business owners
• A gentler, month-based approach that allows for creative energy and real life
• Three building blocks of a sustainable time-blocking system
• Sample weekly structures tailored for design studios
• Why flexibility is essential (and how to plan for it)
• Creating recurring “CEO hours” to stay focused on your big picture
• Anchoring your calendar with your priorities, not your to-do list

Key Takeaways

• Time blocking doesn’t need to feel like punishment—it should feel supportive
• Planning in phases or themes lets you stay focused without boxing you in
• Anchors like CEO hours and content days create a steady rhythm for your week
• The best system is one that works with your energy, not against it
• Let go of the pressure to “do it all” every day—give your business breathing space

Practical Insights

• Use monthly and weekly planning rhythms that evolve with your business
• Blend digital and analogue tools to stay organised in a way that suits you
• How to design a realistic week—even when you wear every hat in your business
• Time-blocking tips for solo designers and those building a team

Perfect For:

• Interior designers juggling client work, studio admin, and creative direction
• Studio owners who want to stop reacting and start planning with intention
• Creatives who’ve tried and failed with traditional productivity systems
• Anyone who wants more time to design (and maybe even a Friday off!)

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I’m joined by Eliza Smoothey, founder of Eliza Grace Interiors, to talk about building a multi-stream interior design business that’s both sustainable and intentional. With over 12 years of experience, Eliza shares how she’s strategically grown her studio to include full-service design, online styling sessions, an e-course, and regular collaborations with retail partners—while staying grounded in her strengths and avoiding burnout.

We chat about the realities of running a modern design business, from leasing an office space to managing workflow with time-blocking and building a resilient income model that balances creative energy with consistent cash flow.

Whether you’re just starting your design business or looking to grow smarter, this episode is packed with grounded, actionable advice from someone who’s done it with clarity and heart.

Hope you enjoy the episode

Beth xx

Episode Highlights:

• How Eliza built a studio with multiple income streams that support her business year-round
• The mindset shift behind moving from a home office to a professional studio space
• Why time-blocking and structured weeks are the secret to balancing creative and client work
• The long-game of networking and why B2B referrals matter
• What designers should know before launching a course or styling session offer
• How to create steady income between larger design projects

Key Takeaways:

. A diversified income model helps smooth the peaks and troughs of the design industry
. You don’t need to be everywhere—but you do need to be intentional with how you spend your time
. Not all leads convert the way you expect—brand awareness is often just as valuable
. Physical studio space can shift your mindset and presence in the industry
. Courses and styling sessions appeal to a different type of client—plan accordingly
.Your schedule should serve your studio—not the other way around

Practical Insights:

• How to plan a balanced mix of service offerings to reduce financial stress
• Structuring your week using time-blocking for admin, design work, and meetings
• Setting client expectations around your availability and calendar
• Leveraging styling sessions and supplier events for brand visibility
• Knowing when it’s time to upgrade your work environment

Perfect For:

• Interior designers managing multiple services or income streams
• Creatives thinking about launching a course or passive offer
• Studio owners considering leasing an office or growing their presence
• Designers feeling the weight of inconsistent income
• Anyone curious about how to create a sustainable, enjoyable design career

Quote from the Episode:

"I just guide my clients through my calendar. Even if I’m free, I only offer certain days. I think they actually like being led—that’s why they hired a designer." — Eliza Smoothey

Connect with Eliza Smoothey

Website: elizagraceinteriors.com.au
Instagram: @elizagraceinteriors

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I talk about why collaboration is one of the most powerful—and underutilised—strategies for sustainable growth in interior design studios. If you’ve ever felt like you need to do everything yourself—concepts, drawings, sourcing, admin, installs—you’re not alone. But trying to wear every hat in your business can lead to exhaustion and diluted results.

Instead, I’m sharing how strategic, structured collaboration can lighten your load, elevate your client experience, and help you build a business that grows without burning out. From partnering with builders and architects to stylists, project managers, and documentation experts, this episode is packed with real-world examples of how to create a powerful network that supports your strengths.

Hope you enjoy the episode.
Beth xx

Episode Highlights:

• Why collaboration is a business strategy—not a shortcut
• How to replicate the multidisciplinary strengths of large firms without hiring in-house
• The benefits of having a trusted network for better client outcomes
• Key areas where partnerships can help you scale (without the overwhelm)
• Tips for keeping collaborations professional, clear, and seamless
• What it really means to build a lean, profitable studio that delivers big

Key Takeaways:

. You don’t need a big team—you need the right support
. Structured partnerships improve quality and reduce stress
. Stay in your creative lane and outsource the rest
. Clarity, communication, and values alignment are key to smooth collaboration
. Trial small projects before committing to larger partnerships
. Clients respect and trust you more when you bring in experts

Practical Insights:

• Building relationships with builders, architects, stylists, and project managers
• Structuring your team like a big studio—without the overhead
• Knowing when to outsource documentation, project management, or styling
• Writing clear scopes and agreements for every collaboration
• How to identify your strengths (and stop winging the rest)

Perfect For:

• Interior designers running solo or small studios
• Creatives feeling overwhelmed by doing everything alone
• Business owners looking to increase quality and reduce burnout
• Designers wanting to scale smart, not just busy
• Professionals ready to build strategic partnerships

Quote from Episode:
“Knowing your strength and knowing when to bring in reinforcements is where your maturity as a studio leader really shows.”

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I sit down with Fiona Killackey — business coach, author, and founder of My Daily Business — to talk about building a business that supports your life, not the other way around. Fiona shares her refreshing take on what it means to run a values-led creative business in 2025, why she’s proudly anti-hustle, and how AI can be used intentionally to support your work (without replacing your creativity). If you’re a designer trying to grow your business while staying true to your values, this conversation will leave you feeling seen, inspired, and ready to do things your own way.

Hope you enjoy the episode

Beth xx

Episode summary

With nearly a decade of experience coaching creatives, Fiona explores how tools like Poppy, Descript, and Canva can supercharge productivity, free up time, and reduce costs—while also acknowledging the ethical, environmental, and emotional considerations that come with emerging tech.

This conversation is a must-listen for any designer, business owner, or creative who wants to stay ahead of the AI curve without compromising their purpose or identity.

Episode Highlights

. How Fiona helps creatives build businesses that align with their life—not the other way around
. Why AI should be treated as your assistant, not your boss
. The tools Fiona uses daily to run her business (and save $86 on groceries!)
. Ethical and environmental concerns surrounding AI—and what to do about them
. How creatives can deepen client relationships with the time AI frees up
. What the future of connection and community looks like in an AI world

Key Takeaways

. AI is here to stay—resistance is futile, but intentional usage is powerful
.Curiosity and creativity are irreplaceable—these human traits are your competitive edge
. Question everything—treat AI outputs like junior interns: helpful, but not always right
. Use AI to amplify your values—not overwrite them
. Build your own knowledge base—so your AI tools can reflect your tone, ethos, and expertise

Practical Insights for Creative Business Owners

. Use Poppy for organising chaotic ideas across media types (perfect for visual thinkers)
. Turn long-form video or audio into digestible clips with Descript
. Leverage AI to streamline content creation, client communication, and even meal planning
. Protect your tone and voice by creating a brand-specific data bank
. Always review and edit AI-generated work—don’t just “copy and paste.”

Perfect For:

. Interior designers, graphic designers, and creatives curious about AI
. Small business owners looking to reduce overwhelm
. Entrepreneurs wanting to align business with life and values
. Anyone feeling unsure (or excited!) about the role of AI in their work

Key Quote:

“AI is your assistant, not your identity. It can help you buy back time—but it can’t replace your curiosity, creativity, or connection.” — Fiona Killackey

Connect with Fiona:

Website: My Daily Business
Instagram: @mydailybusinesscoach
Podcast: My Daily Business Podcast

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Winter Series - The Design Dialogues Podcast is taking a break over the winter holidays - time to regroup and recharge, ready for the rest of 2025. I have selected some of my favourite guests for you to have a second list to as I am sure you will get so much out of them. Our Thursday episodes will be taking a break as well for the next few weeks. We will be back mid July refreshed and ready with some great interviews and lots more business tips.

Thank you so much for your support so far in 2025.

Beth xx

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Winter Series - The Design Dialogues Podcast is taking a break over the winter holidays - time to regroup and recharge, ready for the rest of 2025. I have selected some of my favourite guests for you to have a second list to as I am sure you will get so much out of them. Our Thursday episodes will be taking a break as well for the next few weeks. We will be back mid July refreshed and ready with some great interviews and lots more business tips.

Thank you so much for your support so far in 2025.

Beth xx

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Winter Series - The Design Dialogues Podcast is taking a break over the winter holidays - time to regroup and recharge, ready for the rest of 2025. I have selected some of my favourite guests for you to have a second list to as I am sure you will get so much out of them. Our Thursday episodes will be taking a break as well for the next few weeks. We will be back mid July refreshed and ready with some great interviews and lots more business tips.

Thank you so much for your support so far in 2025.

Beth xx

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Winter Series - The Design Dialogues Podcast is taking a break over the winter holidays - time to regroup and recharge, ready for the rest of 2025. I have selected some of my favourite guests for you to have a second list to as I am sure you will get so much out of them. Our Thursday episodes will be taking a break as well for the next few weeks. We will be back mid July refreshed and ready with some great interviews and lots more business tips.

Thank you so much for your support so far in 2025.

Beth xx

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Winter Series - The Design Dialogues Podcast is taking a break over the winter holidays - time to regroup and recharge, ready for the rest of 2025. I have selected some of my favourite guests for you to have a second list to as I am sure you will get so much out of them. Our Thursday episodes will be taking a break as well for the next few weeks. We will be back mid July refreshed and ready with some great interviews and lots more business tips.

Thank you so much for your support so far in 2025.

Beth xx

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I explain why interior designers need a "success plan" rather than a traditional business plan. Learn how to create a living, breathing document that defines success on your terms, tracks what matters most to you, and helps you stay focused on building a business that supports the life you actually want to live. This isn't about impressing investors—it's about creating clarity and direction for your unique design journey.

Hope you enjoy the episode

Beth xx

Why "Success Plan" Instead of "Business Plan"

Traditional business plans often feel intimidating and corporate, filled with graphs, charts, and formal language that doesn't reflect how creative businesses actually work. More importantly, they're usually static documents that don't evolve as you grow as a business owner.

I like to think of it as a success plan because that's what we're actually trying to create, a business that's successful by your definition, not someone else's.

Your success plan is a tool for you—to check in with your goals, measure what's working, get back on track when things feel wobbly, and define what success actually looks like for you.

What Goes Into Your Success PlanYour Vision

What kind of business are you building? What do you want it to look and feel like in one year, three years, and five years? This isn't just about revenue—it's about the complete picture of your ideal business.

Your Numbers

What are your revenue goals, profit margins, and pricing structure? Whatever feels meaningful and motivating to you is what you should be tracking. If you don't track it, you're not going to achieve it.

Your Ideal Projects

Who do you love working with? What kind of work lights you up? Getting clear on this helps you make better decisions about which opportunities to pursue and which to pass on.

Your Systems and Support

What tools and processes are helping you now, and what's missing? This includes everything from project management systems to team support to personal boundaries.

Your Measures of Success

This is a big one that designers often get wrong. How are you going to measure success in your business? Are you tracking creative freedom, time off, profit, client satisfaction? Knowing what you value helps you design a business that gives you more of it.

Making It a Living Document

Your success plan isn't set and forget. It should be something you come back to every six months or at any moment when you're feeling unsure or like you've drifted a bit.

You can do it over coffee in a café. It doesn't need to be formal. It needs to feel like you.

The more it feels authentic to you, the more likely you are to actually use it. This document should evolve as you do, reflecting your changing priorities and growing understanding of what you want from your business.

The Key Question to Start With

"What does success look like for me in this season?" This one question will help shape everything else in your success plan.

Success might mean three design projects a year and Fridays off. Maybe it's a team of five, multiple revenue streams, and being booked out six months in advance. Both are valid, but your plan should reflect your vision, not a generic template.

Why This Matters

When you know your numbers, understand your ideal projects, and have clarity on what success means to you, you can:

• Make intentional choices about opportunities
• Stay focused on what matters most
• Build a business that supports the life you want to live
• Avoid getting caught up in what everyone else is doing

Your future self, the one taking Fridays off or leading a thriving team, is going to thank you for it.

This episode is essential for interior designers who want to build businesses that are not just creatively fulfilling but also aligned with their personal definition of success.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this Q&A episode, I answer real questions from interior designers covering the challenges we all face in building sustainable design businesses. From pricing confidence and marketing strategy to speaking opportunities and avoiding burnout, this episode tackles the practical issues that keep designers up at night. If you've ever wondered about charging what you're worth or felt stuck between beginner and expert, this conversation offers both validation and actionable guidance.

Hope you enjoy the episode

Beth xx

Question 1: Building Pricing Confidence

A designer reached out feeling stuck between charging what she thinks her services are worth versus what she thinks clients will pay. This common struggle often comes down to confidence in your systems and processes. The first part of this is about mindset and about how you think of yourself as a designer and a business owner, but you can't really have good mindset around this without having strong systems and processes to have the business set up beneath you as a strong foundation.

The key insight: There can be two designers who are equally talented, but the one who provides a seamless client experience is perceived as having greater value. Part of our role is creating a process that is stress-free, with clear communication and professionalism.

Question 2: Marketing in the Right Places

A Perth-based designer doing corporate work (office fit-outs, hair salons) was spending significant time on Instagram without seeing results. The disconnect? Her clients weren't finding her through Instagram—they were coming through word-of-mouth referrals within the industry. We got talking about thinking when it comes to marketing, am I talking to my potential clients in the space where they are at?

The lesson: Consider how many leads you actually need per year and whether your current marketing efforts can realistically generate that number. Sometimes a targeted approach works better than trying to be everywhere.

Question 3: Taking Speaking Opportunities

When a designer was approached to speak at an expo but wasn't sure if it was the right fit, my advice was clear: unless it's obviously wrong for you, say yes.

You never know who is listening and who is watching. If you get approached to do a speaking gig or maybe on a panel or on a podcast, I really encourage you to take it because it's a great opportunity to show your skill and build your authority in the space.

Question 4: Moving to the Next Level

A designer feeling stuck between beginner and expert asked how to reach the next stage of running a confident business. The answer involves several key elements:

Mindset: Having confidence that you're good enough and that opportunities will come your way for a business of that level.

Mentorship: Finding someone who can help you build your business to the next step, whether through formal coaching or informal relationships.

Investment: Putting money into business-building tools like better photography, branding, or systems that you couldn't afford when starting out.

Systems and Processes: There is absolutely no business that can go to the next level if their systems and processes are not in place. Having bad systems and processes or no systems and processes in place is absolutely putting a ceiling on your business.

Question 5: Growing Without Burning Out

A Townsville designer whose business had grown significantly was feeling exhausted and starting to resent it. The solution involves several strategies:

Define Success for You: Making sure that you're working towards what success is for you is super important. Success should be defined by your personal values, not external factors.Set Boundaries: Create clear boundaries between you and clients, and around your projects and how you work.Permission to Pause: It is okay to pause, to put the out of office on and say I'm just taking some time to catch up on some things. Sometimes stepping back is exactly what's needed.The Power of Community

Throughout this Q&A, one theme emerges clearly: There's no one perfect way to run a design business, but there are shared experiences. There is wisdom in community, and there's so much power in hearing someone say, 'me too.'

This episode demonstrates that the challenges you're facing aren't unique to you—they're part of the journey of building a design business. The key is having the right support, systems, and mindset to navigate them successfully.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I reveal why systems are the secret sauce behind every confident, growing design studio. Learn what systems actually are (hint: it's not complicated tech stacks), discover the top three systems every interior designer needs, and understand how creating repeatable processes transforms your business from chaotic to scalable.

If you've ever thought "I'm so busy but don't know where my time is going," this episode is for you.

Hope you enjoy the episode

Beth xx

In this essential episode, Beth reveals why systems are the secret sauce behind every confident, growing design studio. Learn what systems actually are (hint: it's not complicated tech stacks), discover the top three systems every interior designer needs, and understand how creating repeatable processes transforms your business from chaotic to scalable. If you've ever thought "I'm so busy but don't know where my time is going," this episode is for you.

What Systems Actually Are

Let's demystify systems because they don't mean complicated tech stacks or having your office look perfect with lots of folders and everything organised.

A system is a simple, repeatable way of doing something in your business. That might be how you onboard a client, how you request trade quotes, how you name your files, or even how you brief your VA each Monday. It's about doing things in a consistent, thoughtful and documented way so you're not reinventing the wheel every time.

Why Systems Are the Secret Sauce

If you're aiming for growth—whether that's taking on more clients, growing your team, or just creating more space in your week—systems are what make that possible.

You cannot scale when you can't repeat. Here's why systems are behind every confident growing studio:

They Create Time

When you know what needs to happen and how, you cut down on decision fatigue, double handling, and client miscommunication. Less faffing around, more designing.

They Make Delegation Possible

You can't hand over your inbox or client onboarding or FF&E tracking if it only lives in your head. Systems let other people step in and help without everything falling over.

They Reduce Mistakes

If every install day has a checklist and every sourcing doc follows a process, you're far less likely to forget the small things. Your future self will love you for the systems you put in place.

They Increase Client Confidence

Clients notice when things feel clear and organised. A streamlined onboarding, consistent communication, and tidy invoicing equals a better client experience, which equals more referrals.

The Top Three Systems Every Design Studio Needs

You don't need hundreds of standard operating procedures to start seeing results. Here are three foundational systems that every interior design studio should have:

1. Clear and Concise Onboarding System
   This includes welcome email templates, service agreements and invoice process, key dates or project milestones, and a way to educate the client on how you work. This sets the tone from day one and immediately puts you in the driver's seat.

2. Repeatable Project Workflow
   Map out your design phases: concept, development, documentation, procurement, install. Then outline what happens at each stage. What's delivered? What's needed from the client? What internal steps happen?

3. Communication System
   How do clients contact you? When do they get updates? Is there a regular check-in or presentation rhythm? You're allowed to set boundaries and expectations. When you communicate consistently, you don't just manage the work, you manage the relationship.

The Investment That Pays You Back

Yes, setting up systems does take time upfront. But you know what takes more time? Chasing unpaid invoices, digging through old emails to find that spec, answering the same client question over and over again.

Systems pay you back every single day. They are your team before you have a team, and they're the foundation for every future version of your business.

Getting Started

If you're feeling maxed out or dreaming of scaling or just sick of doing the same things over and over, start with one system. One repeatable process you can tighten up, template, and streamline.

Because growth isn't about doing more, it's about doing the right things in the right order with less friction. And systems, they're the secret to that.

This episode is essential for interior designers who want to move from chaos to clarity and build a business that can grow without burning them out.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I sit down with Tara Debozorghi and Laure Bebbington, the dynamic duo behind Residence Studio. Despite being "chalk and cheese", they've built a thriving design business by leveraging their complementary strengths. From their partnership origin story to their approach to team building and client management, Tara and Laure share candid insights about what it takes to run a successful design studio in today's market.

Hope you enjoy the episode

Beth xx

Episode Highlights:

• How they met at their previous design firm and decided to partner despite not knowing each other well
• Their approach to dividing responsibilities based on their different strengths
• Why they chose to hire design support before administrative help
• Their philosophy on setting clear boundaries with clients
• How they manage projects across their team while maintaining quality
• Their excitement about current design trends moving away from minimalism
• The reality that design work is only about 20% of running a successful studio

Key Takeaways:

• Successful partnerships don't require similar personalities—complementary strengths often work better
• Know what your role in the business will be before making hiring decisions
• Set clear boundaries with clients from the beginning
• Be transparent about trade pricing and markup
• Focus on what you truly love and do well rather than trying to follow trends
• Understand that running a design business is about much more than just designing

Practical Insights:

• How to structure a design partnership that plays to each person's strengths
• When and who to hire as you grow your design business
• Setting and communicating clear boundaries with clients
• Managing client expectations around timeline and process
• Building a business that reflects your authentic design voice

Perfect For:

• Interior designers considering a business partnership
• Solo designers looking to grow their team
• Design professionals wanting to set better boundaries
• Anyone interested in the business side of running a design studio
• Designers struggling to find their authentic style

Quote from Episode:

"We are not running charities. We're not doing this as a hobby. We are here to run profitable businesses." - Tara Debozorghi on the importance of valuing your design expertise.

Connect with our guests:

Tara Debozorghi and - Residence Studio @residencestudio

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I reveal why knowing your strengths and building the right support team is essential for a sustainable design business. Learn how to identify which tasks drain your energy, determine what type of support to hire first, and make the mindset shift from doing everything yourself to leading a team that complements your unique abilities. Plus, discover why "Control Freak" isn't a personality type—it's just a sign you haven't found the right support yet.

Hope you enjoy the episode

Beth xx

Why Knowing Your Strengths is Essential

When you know your strengths, you unlock the ability to work more efficiently, enjoy your work more, make better decisions, and grow your business beyond just you.

Not knowing your strengths leads to burnout. You end up trying to wear all the hats—bookkeeper, graphic designer, marketing strategist, admin fairy, tech support, and somehow still deliver amazing design work. It's exhausting and frankly, it's not sustainable.

To identify your strengths, ask yourself:
• What tasks light you up and feel easy?
• What do clients rave about when they work with you?
• Where do you consistently over-deliver?
• What do you lose track of time doing?

Conversely, identify what drains you:
• What do you procrastinate on for weeks?
• What tasks do you consistently think "I should have figured this out by now"?

Your Strengths Aren't Just About Skill

Your zone of genius isn't just about what you're good at—it's about what energizes you.

The things that energize you, that's your zone of genius. That's where you belong. Everything else, that's where your support team comes in.

Who Should Be on Your Dream Team

Different designers need different support, but these roles are common in successful design businesses:

Admin/VA Support

• Sending invoices and following up
• Managing emails and calendar
• Handling onboarding steps
• Following up on proposals

You shouldn't be sending out your own invoices and chasing them two weeks later. This one is best for designers who get stuck in the admin weeds and want to free up time to focus on client and creative work.

Bookkeeper and Accountant

Unless you love numbers, this one really is a non-negotiable. A good bookkeeper will keep you on track and make you feel less anxious when you open up Xero or QuickBooks.

This support is ideal for designers who avoid looking at their P&L or don't even have one.

Marketing or Social Media Help

If showing up on Instagram, writing captions, or sending newsletters feels like pulling teeth, this might be your priority hire.

Even a few hours a month from a marketing VA or copywriter can keep your studio visible and consistent. This one's really good for designers who know marketing matters but never make time for it.

System Support

For designers whose business feels held together with DMs, spreadsheets, and hope, systems support can be transformative.

This one is close to my heart because you know how much I love a good process. This one is great for designers who want to scale, but feel like chaos is holding them back.

Design Assistant or Junior Designer

When you're booked out and the next level isn't more hours but more help, bringing on design support makes sense.

Even just starting with one to two days a week from someone junior who can take drafting, sourcing, or supply communication off your plate. This one is best for designers who want to keep growing without dropping the ball.

Starting Small and Strategic

You don't need to hire all these roles at once.

• Start with the hire that will give you the most energy or time back
• Ask yourself what would immediately take weight off your shoulders
• Consider what you would do with that freed-up time
• Look within your current network for freelancers or part-time support

Support doesn't always mean full-time or even part-time.

The Mindset Shift

Being a great business owner isn't about being a hero who does everything. It's about being a leader who knows where they shine and gets the right people around them to do the rest.

This episode is essential for interior designers who are feeling overwhelmed by wearing all the hats in their business and ready to build a support team that allows them to focus on their zone of genius.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

https://www.findabledigitalmarketing.com/newsletter/In this episode, I sit down with Daniela Furtado from Findable Digital Marketing to discuss why most interior designers aren't seeing results from their social media efforts. Daniela reveals why campaign marketing outperforms "always on" posting, explains the limitations of Instagram, and shares practical strategies for creating marketing that actually converts. If you're tired of posting consistently without seeing business results, this conversation offers a refreshing perspective on digital marketing for design professionals.

Hope you enjoy the episode

Beth xx

Episode Highlights:

• The crucial difference between "always on" marketing and campaign marketing
• Why Instagram's average reach is only 2% (and what that means for your strategy)
• How email marketing is making a comeback for interior designers
• The surprising ROI of in-person networking versus digital advertising
• Experimenting with alternative platforms like BlueSky and Reddit
• Building a bank of reusable marketing assets
• The current state of marketing ethics and authenticity

Key Takeaways:

Campaigns are short, focused efforts with specific objectives
Plan campaigns 10-12 weeks before launch for best results
Become "customer fanatics" to develop effective campaign ideas
Reuse campaign assets to maximize your investment
Consider in-person events over expensive social media advertising
Trust your instincts about marketing tactics that feel inauthentic

Practical Insights:

• How to plan a campaign timeline that works for interior designers • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach

Perfect For:

• Interior designers frustrated with social media results • Design professionals looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment

Quote from Episode:

"I'm giving you permission to stop posting on Instagram for two weeks, go away and create something really cool, really different, really swinging for the fences." - Daniela Furtado

Connect with our guest:

Daniela Furtado - Findable Digital Marketing @findabledigitalmarketing

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I address the reality that running an interior design business can sometimes feel overwhelming, frustrating, or just plain hard. Learn why these challenging periods don't mean you're doing it wrong or that you're not cut out for business ownership. Discover practical strategies for navigating tough times and how your response to difficulties can transform your studio's trajectory.

Hope you enjoy the episode

Beth xx

The Reality of Running a Design Business

Let's be honest - running an interior design business isn't always glamorous photoshoots and fabric selections. There are days when it feels like you're dragging your studio uphill in a wheelbarrow, blindfolded.

It's okay if business feels tough sometimes. It doesn't mean you're doing it wrong. It doesn't mean that you're not good at it. It doesn't mean you're not cut out for it. And it definitely doesn't mean everyone else has it figured out except you.

The truth is, feeling challenged is part of the journey, especially when you're building something that really matters to you.

Zoom Out to See the Big Picture

When business feels difficult, the first step is to gain perspective:

Take a step back, look at the big picture. Are you just having a rough week or a rough day or even a rough month? Or is there a deeper system boundary or workflow that needs tweaking?

This perspective helps you determine whether you're experiencing a temporary challenge or if there are fundamental issues that need addressing in your business systems.

Name What's Really Going On

Getting specific about your challenges is crucial for finding solutions:

• Is it overwhelm from juggling too many projects?
• Are you experiencing cashflow issues?
• Is it client fatigue from difficult relationships?
• Are you feeling isolated in your business?

Name it, call it out. Once you are clear on what the actual problem is, you can then work on fixing it.

Stop the Shame Spiral

Many designers fall into a pattern of self-criticism when facing business challenges.

Feeling behind is not a moral failure, it's data. Use it, learn from it, and then move on. Move forward.

This shift from shame to curiosity transforms challenges from evidence of personal failure into valuable information that can improve your business.

Make One Decision

When you're stuck in a fog of uncertainty or overwhelm, clarity starts with action:

Make one decision. When you're stuck in a fog, clarity starts with action. And that action might just be going for a walk. But choose one small thing to fix or shift.

This could be sending an important email, changing a procedure, or revisiting documentation. The key is that momentum builds from these small actions.

Rest When Needed

Sometimes the best response to business challenges isn't doing more:

It's also okay to rest. On the other side of the scale, sometimes what you need in that tough patch isn't to do more. It's to pause, to rest, to reconnect with why you started.

Burnout doesn't build bold businesses. Energy, clarity, and support do.

The Path Forward

Running a confident design business isn't about never struggling—it's about having the tools and self-trust to respond well when challenges arise:

This moment doesn't define you, but how you respond to it, that will shape your future.

Whether you're currently in a challenging period or want to prepare for inevitable future difficulties, this episode provides practical guidance for navigating the ups and downs of design business ownership with resilience and grace.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I share a recent fee proposal story that highlights why having a structured process for converting inquiries to clients is essential for interior designers. Learn how to handle fee proposals efficiently, build strong B2B referral relationships, and why asking for feedback when you don't get a project can be the most valuable business intelligence you'll receive.

Hope you enjoy the episode

Beth xx

The Power of a Structured Process

Converting inquiries into signed clients doesn't have to be time-consuming or stressful. With the right process in place, you can handle fee proposals efficiently while building trust with potential clients.

If you don't have strong processes in place, it can be such a time drain, such an energy drain, and it really doesn't need to be.

Building Strong B2B Referral Relationships

Some of your best inquiries will come from professional referrals:
• Architects
• Real estate agents
• Buyers agents
• Developers
• Other designers

This is why if you are not building strong relationships with your B2B partners, you really are missing out on some key business opportunities. These relationships can help you condense your processes and reduce the time needed to take someone from inquiry to signed contract.

My Fee Proposal Process Breakdown

I walk through my exact process for handling inquiries:

Step 1: Initial Contact
• Send an introductory email with your studio portfolio
• Schedule a brief call to discuss their project

Step 2: Process Document
• Share a document explaining your design process
• Set clear expectations about how you work

Step 3: Project Discussion
• Have a more detailed conversation about their specific needs
• Gather the information needed for your fee proposal

Step 4: Fee Proposal
• Create and send your proposal promptly
• Schedule a follow-up call to discuss any questions

Step 5: Follow-Up
• Address any concerns or objections
• Establish when they'll make their decision

This whole process takes about half an hour. I am not spending hours creating new documents to send to them. I am clear and confident on the information that I am sending to the client.

The Value of a Studio Portfolio

Your studio portfolio should do more than showcase pretty pictures—it should explain your process and set expectations.

You are already showing these potential clients that you are an authority in the space, you are going to bring value to their project, and you are a person that will make their life easier.

When You Don't Get the Project

Not every proposal will convert to a signed client, and that's okay. The key is to ask for feedback when you don't get a project.

If I hadn't asked for feedback, I most probably would have thought, gosh, my fee was just too high. And the next time I get an inquiry around that point, I'll just drop my fee by a significant amount.

In my recent example, I learned the client went with a family member who was also a designer—information I wouldn't have known without asking.

The Confidence Factor

Clear, confident communication throughout your fee proposal process helps build trust with potential clients from the very first interaction.

When you walk them through your process via your portfolio, clearly, calmly, and confidently, you're not just selling a service. You're saying, 'I've done this before, I've got you, and here's exactly how it's going to work.' That's what builds trust. That's what gets you hired.

This episode is essential for interior designers who want to convert more inquiries into signed clients without spending excessive time on proposals and follow-ups.

Keywords: interior design fee proposal, client conversion, design business process, B2B referrals for designers, studio portfolio, interior design pricing, client acquisition, design consultation process, interior design business, fee proposal feedback

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I reveal the critical mindset shift that separates designers who are constantly overwhelmed from those who run thriving studios. Learn why stepping into leadership isn't about ego but ownership, the common mindset blocks holding designers back, and practical steps to start thinking like a studio leader rather than just a designer in your business.

Hope you enjoy the episode

Beth xx

The Designer vs. Leader Mindset

When you start out in interior design, you wear all the hats—designer, admin, project manager, book keeper, stylist, and sometimes even furniture delivery person. But what gets you started isn't what helps you scale.

Staying stuck in the day-to-day weeds—chasing approvals, finding supplier calls, redoing client presentations at midnight—is a fast track to burnout and it limits your earning potential.

The moment you start thinking like a leader, planning instead of reacting, building systems instead of just delivering outcomes, your business begins to transform. You shift from chaos to clarity, from overwhelm to strategy.

Core Traits of a Design Studio Leader

Designers who have successfully made the leadership mindset shift share these characteristics:

Clarity
• Know their business model inside and out
• Understand who their ideal client is
• Have clear visibility on revenue streams

Boundaries
• Set expectations early with clients and team
• Stick to their process consistently
• Protect their time and energy

Systems
• Don't reinvent the wheel for every project
• Have established workflows, templates, and checklists
• Create predictable processes that deliver consistent results

Delegation
• Recognize their highest value activities
• Comfortable letting go of tasks others could do
• Invest strategically in support

Vision
• Think beyond this week or month
• Plan for the next quarter, hire, or business phase
• Make decisions based on where they're going, not just where they are

Common Mindset Blocks

Many designers struggle with these common mindset obstacles:

"If I don't do it, it won't be done right." This stems from perfectionism or control issues. Leadership means letting go of some control to gain time, clarity, and freedom. Strong systems and processes reduce the need for micromanagement.

"I can't afford to outsource." If you're doing $100/hour design work but spending 10 hours a week on $30/hour tasks, you're already losing money. A leader invests strategically in help.

"I don't know where to start." This is where resources like podcasts, business coaches, or mentors become valuable. Having someone to help with this transition makes a significant difference.

Practical Steps to Develop Leadership

Ready to make the shift? I recommend these practical actions:

Implement a Weekly CEO Hour
Set aside one hour each week where you don't do client work. Review finances, look at upcoming capacity, and plan strategically. This hour will transform your business.

Standardise one thing each week
Pick one part of your process—onboarding, quoting, email templates—and create a standard process for it. Use it consistently. By year's end, you could have 45-50 documented processes.

Define Your Studio Values
Get clear on what you stand for and what experience you want clients and team members to have. When you're clear on this, many decisions become easier.

Start Delegating
This could be as small as hiring a bookkeeper or virtual assistant, but taking that first step frees you up to lead.

You didn't start your design business to feel like you're drowning in admin. You started it because you love the work, the creativity, the transformation, the people you get to help. But to keep doing the work you love, you need to lead the business behind it.

This episode is essential for interior designers who are ready to step into the next version of themselves—the one that runs their studio with intention, confidence, and clarity.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I sit down with Jacinta Woods and Sonia Warner, the dynamic duo behind Woods and Warner, to celebrate their 18-year partnership in interior design. From starting their business during the GFC to building a thriving studio with a team of six, they share candid insights about partnership dynamics, overcoming challenges with staff, and evolving their distinctive design style. Their journey offers valuable lessons for designers at any stage of business.

Hope you enjoy the episode

Beth xx

Episode Highlights:

• How they met at Living Edge and formed a partnership despite barely knowing each other
• The evolution of their business from a tiny 30-square-meter studio to their dream three-level space
• Their approach to team management where designers own projects from start to finish
• Navigating a challenging period with toxic staff and rebuilding their team culture
• The development of their signature design style over 18 years
• Current design trends including a move away from minimalism toward more colour and texture

Key Takeaways:

Successful partnerships require complementary strengths and mutual respect
Be authentic to your own design style rather than following trends
Team culture is critical - hire for values alignment, not just skills
Sometimes a complete team reset is necessary for business health
Design businesses evolve over time - embrace the journey rather than rushing

Practical Insights:

• How to structure a design team for maximum creativity and client satisfaction
• Managing the dynamics of a business partnership over the long term
• Rebuilding after challenging staff situations
• Developing a distinctive design voice in a competitive market
• Balancing creative vision with business practicalities

Perfect For:

• Interior designers considering a business partnership
• Studio owners looking to build or restructure their teams
• Designers struggling to find their unique style
• Business owners facing challenging team dynamics
• Anyone interested in the evolution of a successful design business

Quote from Episode:

"Really hone in on what it is that you love, what it is that you're really good at. Don't get caught up in trying to do what everyone else is doing. The people that love what you do will gravitate to you." - Jacinta Woods

Connect with our guests:

Woods and Warner @woodsandwarner

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I reveal the key signs it's time to hire your first team member and how to make this transition successfully. Learn how to identify what tasks to delegate, who to hire first, and why having systems in place before bringing someone on is absolutely critical for success. This episode is perfect for designers who are feeling overwhelmed and considering growing their team.

Hope you enjoy the episode

Beth xx

How to Know When You're Ready

Hiring your first team member is a huge milestone, but it can also bring up a lot of fear. Here are the tell-tale signs you're truly ready to make this move:

• You're constantly booked out and turning away work
• You're spending too much time on admin and logistics rather than design
• Your service quality is slipping because you're spread too thin
• You can financially sustain an extra set of hands

Hiring isn't just about getting help. It's about building capacity in your business. The right hire allows you to stay focused on what only you can do—the design thinking, the vision, the client relationships—while someone else supports the execution.

Mapping Your Tasks

Before writing that job description, I recommend mapping out the tasks you do weekly:

• Highlight the ones only you can do
• Circle the ones someone else could do with training

This exercise becomes the foundation of your first job description and helps clarify exactly what kind of support you need.

Who Should Your First Hire Be?

There's no one-size-fits-all answer, but most designers fall into one of these three paths:

Studio Coordinator/Admin Assistant: Someone to handle inboxes, supplier quotes, follow-ups, and schedules. This hire often gives you the biggest time win right away.

Junior Designer/Design Assistant: Ideal if you need help with sourcing, documentation, or CAD work. Great if you're creatively stretched but still managing admin on your own.

Bookkeeper/Virtual Assistant: Sometimes you don't need someone full-time or in-person. Starting with part-time support can ease your workload while reducing risk.

Think about where your time is most drained and what tasks you procrastinate about the most. That clarity will show you where your first hire should be.

The Hiring Process

To make hiring smoother, follow these steps:

• Write a clear job description that outlines what success looks like
• Create a simple application process (CV and short video introduction)
• Interview for values, not just skills—the "vibe" needs to be right
• Set clear expectations from day one with a basic onboarding checklist

The vibe of the person needs to be right, especially if they're the first person you're bringing into your business.

The Systems Imperative

This might be the most important point of all: Do not take on someone until you have good systems and processes in place.

Without clear systems:
• You'll spend all your time answering questions
• Your new hire will feel lost and frustrated
• You'll wonder why you bothered hiring at all

If you don't have systems and processes in place, you are setting yourself up to fail and you're setting up this new person to fail.

The Leadership Mindset Shift

Hiring is more than a process—it's a mindset shift from doing everything yourself to being a leader. That means:

• Setting boundaries
• Creating systems
• Sometimes letting someone else make mistakes so they can learn

Your job is to grow the business, not just run it.

This episode is essential for interior designers approaching that growth threshold where doing everything yourself is no longer sustainable. Whether you're ready to hire now or planning for the future, these insights will help you make this transition successfully.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, Kelly Donougher of 13 Interiors shares her remarkable journey from mining superintendent to successful interior designer with studios in both Perth and Melbourne. Learn how she manages a thriving business across two cities, builds a cohesive team, and creates systems that allow her designers to see projects through from concept to completion.

I hope you enjoy the episode.

Beth xx

Episode Highlights:

• Kelly's transition from local government and mining to interior design
• How she built 13 Interiors while working full-time in another career
• The logistics of running design studios on opposite sides of Australia
• Her unique approach to team structure and project management
• The importance of setting clear client expectations and timelines
• Finding your design niche and staying authentic to your style

Key Takeaways:

• Focus on what your role in the business will be before making hiring decisions
Let designers own their projects from start to finish for better client relationships
Set clear timelines and communicate them consistently to clients
Trust your gut and follow your own path rather than comparing to others
Develop systems that work for your specific business model

Practical Insights:

• How to schedule projects around travel between locations
• Building a team that complements your strengths
• Creating an 8-week project timeline that keeps clients informed
• Managing client expectations through clear communication
• Balancing creative work with business operations

Perfect For:

• Interior designers looking to scale their business
• Creative entrepreneurs managing remote teams
• Designers transitioning from other careers
• Business owners juggling multiple locations
• Anyone interested in work-life balance while growing a business

Quote from Episode:

"Design is only about 20% of running a successful studio." - Kelly Donougher on the reality of running a design business

Connect with our guest:

Kelly Donougher - 13 Interiors

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I tackle one of the biggest decisions you'll face as your design business grows: when to move out of your home office and into a dedicated studio space. Learn the key signals that it's time to make the move, how to budget for this significant investment, and why a studio space can transform both client perception and team dynamics.

Hope you enjoy the episode
Beth xx

Episode Notes

The Home Office Reality Check

Working from home has its perks—comfy clothes, coffee on hand, and efficiency. But there comes a point where your dining table setup or spare bedroom studio no longer supports the business you're building.

Let's be honest, working from home has its perks. You're in comfy clothes, coffee is always on hand, and it can feel incredibly efficient. Until it isn't.

Signs you might be outgrowing your home office include:
• Constantly rearranging or working around home life
• Hesitating to host client meetings in your space
• Needing to hire team members with nowhere to put them
• Wanting to create a more professional brand experience

The Emotional Shift

Moving to a studio space isn't just a logistical decision—it's an identity shift.

You're not just moving locations, you're stepping into a new identity as a business owner. One who is investing in space, presence and scale.

This transition brings up big questions around confidence, money, team structure, and what kind of studio you're creating.

The Financial Considerations

Studio space isn't cheap, and it's not just rent you need to consider:
• Internet and utilities
• Furniture and fit-out costs
• Insurance and security
• Cleaning and maintenance

I recommend looking at this decision through the lens of revenue per square meter: What will this space help you generate? Could it allow you to bring on another team member, raise your fees, or streamline your workflow so you take on more projects with less stress?

Also consider the tax implications—office expenses are deductible, and separating your business from personal life can help with tax clarity.

The Perception Factor

A studio space tells clients, suppliers, and collaborators that you're established, trustworthy, and in it for the long game.

It becomes part of your brand story. Clients are walking into your curated environment. They're experiencing your process before you even open your mouth and that elevates everything—your confidence, your pricing, and your position in the market.

Team Dynamics and Studio Culture

If you're planning to grow your team, having a studio can be a game-changer:
• Creates clear boundaries between work and home
• Allows for real-time collaboration
• Builds a studio culture where people feel aligned with your values
• Attracts talent who want to be part of something bigger

Perhaps most importantly, it creates a studio culture. One where people feel proud to come in, aligned with your values, and invested in the long-term success of your business.

Practical Tips for Making the Leap

Ready to consider a studio space? Here's some practical tips:
• Start small—you don't need a huge space in the trendiest suburb
• Think about client flow from parking to signage to meeting space
• Do a cost-benefit review with your accountant
• Get support from designers who've made this transition before

A small, well-located, beautifully styled space can be incredibly impactful.

This episode is essential for interior designers who are feeling the limitations of their home office and considering the next step in their business growth. Whether you're ready to make the move now or planning for the future, these insights will help you make a confident, informed decision.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I break down the different pricing models for interior designers and how to choose the right approach for your studio. From hourly rates to fixed fees, percentage-based pricing to hybrid models, learn how to charge appropriately for your work and make markup a sustainable, clear, and ethical income stream.

I hope you enjoy the episode

Beth xx

Why Pricing Matters

If you're not charging properly, you're not running a business—you're funding a hobby. Your fees must reflect the value you bring to the table: your design skills, years of experience, network of trades, problem-solving abilities, and commitment to delivering results that elevate clients' lives. I've worked with incredible designers who are undercharging for months or years simply because they weren't sure what was normal or allowed, or they felt confident in putting the right number on their fees.

Pricing Models Explained

Hourly Rate

• Straightforward approach: track your time and bill accordingly

• Great for short-term or consulting style work

• Can penalize efficiency and create time-tracking chaos

• Every designer should have an hourly rate, even if it's not their primary model

Fixed Fee Per Phase

• Break projects into phases (concept, design development, documentation, etc.)

• Assign a fixed fee to each stage

• Provides predictability and encourages clarity around scope

• Requires data on how long projects actually take

• Works well with clear processes and experience with similar jobs

Percentage of Project Cost

• Common in larger studios and similar to models used by builders and architects

• Fee aligns with the scale of the project

• Can be risky if budgets shift or deliverable expectations aren't clear

• Requires clear processes for what you'll deliver and when you'll invoice

Package or Service Offerings

• Pre-scoped offerings at a fixed price (like "designer for a day")

• Perfect for clients who want a taste of your expertise without full service

• Great for leads who aren't ready for full commitment

• Provides steady cashflow and is easier to market

If you are not offering one of these services, I would seriously consider how you can fit it into your studio offering.

Hybrid Model

• Combining different models for different phases of the same project

• Most designers use some form of hybrid approach

• Allows flexibility based on project needs

Different pricing models can be used for different stages of the same project.

Making Markup Work

Markup is not a dirty word—it's compensation for:

• Your sourcing skills and trade accounts

• Relationships with suppliers

• Time managing logistics and chasing suppliers

• Resolving damages and ensuring everything arrives intact

When you explain this clearly to clients, they get it. I recommend including a statement in proposals about the value of procurement and how markup contributes to a smoother, higher-quality outcome.

Options for handling markup include:

• Using a flat fee instead

• Showing markup transparently

• Rolling it into a combined service and sourcing fee

Communication is Key

Regardless of your pricing model, clear communication is essential:

• Be upfront in proposals

• Spell out what's included and what's not

• Explain how changes are handled

• Clarify how fees are structured

Clarity builds trust. Vague language or hidden fees create doubt and resentment and are going to cause you a whole heap of trouble down the track.

Finding Your Pricing Identity

Your pricing approach is as much a part of your brand as your visual style:

• Are you a luxe full-service studio?

• Are you the approachable, efficient problem solver?

• Do you offer flexible consulting or highly bespoke packages?

You get to decide and you get to evolve. If you start us down one path and then you feel it's not working for you or it's not working for the business or it's not financially viable, stop doing it and change.

This episode is essential for interior designers at any stage who want to ensure their pricing reflects their value and supports a sustainable business.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Being good with money isn't about being stingy or sacrificing creativity—it's about creating a business that sustains you. Financially savvy designers understand that a profitable business gives them more freedom to be creative, not less.

I hope you enjoy the episode
Beth xx

I share a story about working with a designer who had been charging about $180 an hour for years without analysing how that hourly rate compared to her take-home pay or business costs. After working backward from ideal income and factoring in overheads, we discovered she needed to charge $220-250 per hour just to break even.

Know Your Numbers

What sets financially savvy designers apart?

• Know exactly how much they need to earn each month (profit, not just revenue)
• Price their services based on data, not emotion
• Understand their margins on products and services
• Say no to projects that don't serve their bigger goals

When you know your numbers, you will stop doubting yourself, overthinking quotes, or apologizing for your rates. This data-driven confidence is something clients can feel—and that builds trust.

The Truth About "Charging What You're Worth"

While "charge what you're worth" sounds empowering, I point out that it's actually vague and subjective. Financially savvy designers build their pricing around reality:

• Their desired income
• Hours available to work
• Business expenses
• The true cost of delivering services

Trade Pricing Transparency

Many designers either pass all trade pricing to clients (missing margin opportunities) or mark up randomly and feel uncomfortable about it. I recommend a more savvy approach:

• Be transparent from the start
• Clearly explain your trade pricing policy in all client documents
• Communicate the value your markup covers (sourcing, logistics, warranty management)

Making Financial Review a Habit

Financial savvy isn't a one-time thing—it's a mindset and habit.

• Set time each month to review your numbers
• Know which services are most profitable
• Be willing to say no to underquoting
• Refuse to stay stuck in survival mode

The most profitable studios I see are not the flashiest. They're the most intentional. They know what they're aiming for and they have systems that support that.

This episode is perfect for interior designers who want to build businesses that are not just creatively fulfilling but financially sustainable. Whether you're just starting out or looking to improve your studio's profitability, these practical insights will help you make more intentional financial decisions.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, Michelle Canny of Michelle Canny Interiors shares her approach to designing spaces with neurodiversity in mind. Learn how she creates environments that consider sensory needs, particularly for her son who is on the autism spectrum, and discover practical tips for incorporating sensory awareness into any design project.

I hope you enjoy the episode.

Beth xx

Episode Highlights:
• Michelle's journey from marketing to interior design
• The importance of functionality in designing for neurodivergent individuals
• How colour choices impact emotional responses and sensory experiences
• Material selection based on tactile comfort rather than just aesthetics
• The role of sound management and lighting in creating comfortable spaces
• Involving users in the material selection process

Key Takeaways:
Design is about how spaces make us feel, not just how they look
Functionality must come before aesthetics when designing for neurodiversity
Warmer colours (reds, yellows) tend to be more stimulating than cooler tones
Natural fabrics like cotton, bamboo, and linen are often more comfortable for sensitive individuals
The emotions wheel can help clients articulate their responses to different design elements

Practical Insights:
• How to select materials that provide sensory comfort
• Creating spaces with appropriate acoustic properties
• Balancing natural and artificial lighting for wellbeing
• Incorporating biophilic elements to create calming environments
• Designing bathrooms and bedrooms that reduce sensory overwhelm

Perfect For:
• Interior designers working with neurodivergent clients
• Parents designing spaces for children with sensory sensitivities
• Designers interested in more inclusive and thoughtful approaches
• Anyone looking to create more comfortable, sensory-aware environments
• Professionals working in healthcare, education, or therapeutic settings

Quote from Episode:
"The way in which you feel in a space is completely dictated by the senses and the way in which it makes you feel." - Michelle Canny
Connect with our guest:

Michelle Canny - Michelle Canny Interiors
@michellecanny_interiors
Keywords:
neurodivergent design, sensory design, interior design for autism, sensory-friendly interiors, inclusive design, color psychology, acoustic design, material selection, biophilic design, sensory considerations, accessible design
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SEO Title:
How to Design for Neurodiversity: Creating Spaces with Sensory Awareness
SEO Description:
Learn how interior designer Michelle Canny creates spaces for neurodivergent individuals. Discover practical tips for designing with sensory considerations, color psychology, and material selection.
Designing with Sensory Awareness: Creating Spaces for Neurodiversity
How Interior Designer Michelle Canny Approaches Sensory-Friendly Design
When it comes to interior design, we often focus on aesthetics—the colors, patterns, and styles that make a space visually appealing. But what if design could go deeper, addressing how spaces make us feel on a sensory level?
In this insightful episode of Design Dialogues, host Beth Bieske speaks with Michelle Canny of Michelle Canny Interiors about her unique approach to designing spaces with neurodiversity in mind, particularly for her son who is on the autism spectrum.
From Marketing to Mindful Design: Michelle's Journey
Michelle's path to interior design wasn't traditional. With a background in marketing and advertising, she found herself drawn to design after becoming disillusioned with agency life.
"I didn't want to sell myself to sell a product," Michelle explains. "I also didn't want to work 80 hours for peanuts."
After enrolling in the International School of Color and Design in Sydney, Michelle discovered her passion for creating spaces that not only look beautiful but also feel right on a sensory level. This interest became personal when designing for her neurodivergent son.
Understanding Sensory Design for Neurodiversity
For Michelle, designing for neurodiversity means considering how all aspects of a space affect the senses—not just sight, but touch, sound, and even smell.
The Importance of Functionality First
"When you're designing for people who may be neurodivergent—autistic, ADHD, any type of people that may have some form of impairment or disability—it has to be first and foremost functional," Michelle emphasizes.
This focus on functionality doesn't mean sacrificing beauty, but rather ensuring that the space works on a practical level before addressing aesthetics.
Involving Users in the Design Process
One of the most powerful aspects of Michelle's approach is how she involves her son in the selection process:
"I got my son Angus to touch [the materials]. And then I asked him how he felt about it. Sometimes he would say, 'Mom, no, I don't like that tile. It's too reflective.' I may not have even perceived it that way, but he did."
This collaborative approach ensures that the final design truly meets the sensory needs of the person who will be using the space.
Practical Design Considerations for Sensory Sensitivity
Michelle shares several key considerations when designing for neurodiversity:
Color Psychology and Selection
"Certain colors have a stimulating effect. So more warmer colors will always have more of a stimulating effect on our senses. So there's sort of the reds and the yellows and because they're more seen as bright colors or they're more seen as like emotion evoking colors."
For spaces meant to be calming, Michelle recommends:
Neutral base colors
Blues and greens
Light grays
Avoiding overly warm or bright colors that can be stimulating
Material Selection and Texture
Texture plays a crucial role in how neurodivergent individuals interact with a space:
"For him, touch is a very big thing. So textures in a home, it has a massive impact on our bodies. And the types of fabrics we choose play a big part in how we feel or experience a space."
Michelle recommends:
Natural fabrics like cotton, bamboo, and linen for breathability
Avoiding synthetic materials that can cause sensory discomfort
Considering weighted blankets for comfort and security
Using plush rugs that provide tactile comfort
Sound Management
Acoustic considerations are often overlooked in traditional design but are crucial for neurodivergent individuals:
"To reduce the noise in his room, he has blackout curtains and sheers so that he can get the natural light."
Other sound management strategies include:
Hardwood doors to block noise more effectively than hollow doors
Soft furnishings to absorb sound
Considering the acoustic properties of flooring materials
Lighting Considerations
"Natural light is a massive impact as well in bringing wellness into a home."
Michelle emphasizes the importance of:
Maximizing natural light where possible
Using warmer lighting rather than cool, harsh lighting
Avoiding highly reflective surfaces that can create glare
Providing options for different lighting levels
The Emotional Impact of Sensory-Aware Design
One of the most powerful aspects of Michelle's approach is how she connects design choices to emotional well-being:
"The way in which you feel in a space is completely dictated by the senses and the way in which it makes you feel. When you walk into a space, if it was a really obnoxious color, like a really loud, loud color, it could actually give you a bit of a headache."
This understanding that design affects not just how a space looks but how it makes people feel is at the heart of sensory-aware design.
Using the Emotions Wheel for Design Conversations
Michelle uses the emotions wheel as a tool to help her son articulate his reactions to different design elements:
"Often we can experience a certain amount of emotions. For example, you know, I know I'm happy. I know I'm sad. I know I'm joyful. I know I'm angry and they're just base basics. But what we don't often, you know, we're not able to articulate is the broader spectrum of emotions."
This approach can be valuable for designers working with all clients, not just those who are neurodivergent, as it helps people express their emotional responses to spaces more precisely.
Creating Sensory Balance in Any Home
While Michelle's approach is particularly valuable for neurodivergent individuals, the principles of sensory-aware design can benefit everyone:
Natural Elements and Biophilic Design
"Introducing more biophilic design, so introducing more plants into the space."
Connecting to nature through design helps create spaces that feel calming and grounded.
Sound Management for Wellbeing
"I will often have things such as water sounds or rain sounds on an app for him to help him soothe and calm."
Considering the soundscape of a space—whether through sound-absorbing materials or introducing pleasant natural sounds—can significantly impact how a space feels.
Material Selection for Comfort
Choosing materials based on how they feel, not just how they look, creates spaces that are physically comfortable:
"Anything that's sort of breathable and airy because it gets quite hot. In the winter he likes more sort of flannelette or warmer style blankets, something that has a bit of weight to it, which gives him that sense of protection and feeling safeness and soothed."
The Universal Appeal of Sensory Design
What makes Michelle's approach so valuable is that while it addresses specific needs for neurodivergent individuals, the principles benefit everyone:
"People forget that, you know, lighting, sound, smell, taste, I mean, we don't taste interior, but even when you think about when you go, say, for example, to an open home and they have the smell of fresh coffee, they do that intentionally."
As Beth notes during the conversation, "This is what a good designer should be doing for all of their clients. Because really how, so much of our job is actually like, there is the aesthetic, obviously. But it is like we want our clients to walk in the front door and just go, I'm home, it's my sanctuary."
Practical Tips for Implementing Sensory-Aware Design
For designers looking to incorporate these principles into their practice, Michelle offers several practical approaches:

1. Involve Users in Material Selection
   Have clients touch and interact with materials before making final selections.
2. Consider All Senses
   Think beyond the visual to how a space sounds, feels, and even smells.
3. Use the Emotions Wheel
   Help clients articulate their emotional responses to different design elements.
4. Balance Stimulation and Calm
   Create spaces with varying sensory levels to accommodate different needs and moods.
5. Prioritize Natural Elements
   Incorporate natural materials, plants, and natural light whenever possible.
   The Future of Inclusive Design
   As awareness of neurodiversity continues to grow, the design industry has an opportunity to create more inclusive spaces that work for people with diverse sensory needs.
   Michelle's approach demonstrates that designing with sensory awareness doesn't mean sacrificing beauty or style—it simply means considering how design choices affect all aspects of the human experience.
   By incorporating these principles, designers can create spaces that not only look beautiful but also support the emotional and sensory wellbeing of everyone who uses them.
   Whether you're designing for a neurodivergent client or simply want to create more thoughtful, comfortable spaces, the principles of sensory-aware design offer valuable insights for creating interiors that truly enhance quality of life.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this milestone 100th episode, I reflect on the journey of creating Design Dialogues and shares the most valuable lessons I've learned from conversations with designers across 100 episodes. From the importance of clear communication to building resilience, these insights have not only shaped the podcast but transformed how I approach my own design business.

Hope you enjoy the episode

Beth xx

Celebrating 100 Episodes
• The journey from hesitation to creating a podcast that sparks meaningful conversations
• Gratitude for listeners and guests who have made Design Dialogues possible
• How these conversations have impacted Beth's own approach to business

Lesson 1: Communication is Everything
• Why great communication is the foundation of a successful design business
• The importance of being proactive, transparent, and human
• How clear communication sets expectations and builds trust
• "Clients don't expect perfection, they just expect to be kept in the loop"

Lesson 2: Strong Relationships Build Strong Businesses
• The power of connections with clients, trades, suppliers, mentors, and peers
• Why the most sustainable businesses aren't built alone
• How investing in relationships creates opportunities
• The importance of how you treat people, not just who you know

Lesson 3: Resilience is a Muscle
• Why running a design studio requires developing resilience
• How successful designers learn to bounce back from challenges
• The difference between avoiding hard things and building capacity to move through them
• Why staying stuck in difficulties prevents growth

Lesson 4: Keep Learning Always
• The growth mindset that successful designers share
• Why investing in yourself strategically is as important as creative development
• How curiosity and willingness to evolve drives success
• The difference between studios that survive and those that thrive

This episode is perfect for interior designers at any stage of their journey who want to build sustainable, fulfilling businesses that not only look good from the outside but feel good on the inside too.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, marketing expert Mia Fileman of Campaign Del Mar explains why campaign marketing isn't just for big brands with big budgets. Learn how small businesses can create high-impact, low-cost marketing campaigns that deliver real results, and why relying solely on "always on" social media marketing often leads to frustration and minimal returns.

I hope you enjoy the episode.

Beth xx

Mia has kindly shared with my listeners a download to help with their marketing strategies

https://www.campaigndelmar.com/focus-framework

Episode Highlights:

• The crucial difference between "always on" marketing and campaign marketing 

• Why most small businesses are missing out on the power of campaigns • How to create high-impact campaigns without high budgets • The problem with relying solely on Instagram for business growth • Why in-person connections often deliver better results than social media • The current state of marketing ethics and authenticity

Key Takeaways:

✨ Campaigns are short, focused efforts with specific objectives ✨ Plan campaigns 10-12 weeks before launch for best results ✨ Become "customer fanatics" to develop effective campaign ideas ✨ Reuse campaign assets to maximize your investment ✨ Consider in-person events over expensive social media advertising ✨ Trust your instincts about marketing tactics that feel inauthentic

Practical Insights:

• How to plan a campaign timeline that works • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach

Perfect For:

• Small business owners frustrated with social media results • Interior designers looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment

Quote from Episode:

"A campaign is a connected series of actions leading to the desired outcome... They are configured to capture attention for a short amount of time. They are short bursts of activity." - Mia Fileman

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

The Reality of Design Business Finances

• Why even the most talented designers can struggle financially 

• Common ways money slips through the cracks in design businesses 

• The mindset shift from "hobby" to "profitable business"

Cashflow Tracking Essentials

• How to set up proper accounting systems (Xero, QuickBooks, MYOB) 

• The importance of weekly cashflow reviews 

• Identifying patterns in your business finances 

• Common cashflow mistakes to avoid:

• Spending money before it's in the bank
• Forgetting about tax and business expenses
• Not paying yourself first

Invoicing Best Practices

• Invoice on time, every time - as soon as milestones are reached 

• Set clear payment terms (7 days vs. "due upon receipt") 

• Utilize automated invoicing and payment reminders 

• The "accounts department" email trick for following up on late payments 

• Recommended reminder cadence:

• 3 days before due date
• On the due date
• 7 days overdue

Pricing for Profitability

• Why undercharging puts a lid on studio growth • Factors to consider when setting your rates:

• Experience and expertise (including transferable skills)
• The value you bring to clients' lives
• Time spent on all aspects of projects • Questions to ask yourself about your pricing:
• Are you making a profit on every project?
• Are you including markup on sourced products?
• Would you be happy doing the project at this price again?

Free Resource

Download this month's free Project Tracker template to help monitor the financial health of your projects. 

This episode is perfect for interior designers who want to strengthen the financial foundations of their business, ensure they're getting paid what they're worth, and build a truly profitable design studio.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Why Most Portfolios Fall Short

• The problem with showing only final images 

• Why a portfolio of just "after" photos is like "showing a wedding photo album to explain what marriage is like" 

• How clients view your portfolio differently than you might think

Your Portfolio as a Communication Tool

• How to bridge the knowledge gap between designers and potential clients 

• Why process-driven storytelling helps clients self-qualify 

• How a well-crafted portfolio saves you time in consultations

What to Include for Each Featured Project

• Brief description of the client and their challenges 

• Clear explanation of your role and scope 

• Process highlights (mood boards, floor plans, behind-the-scenes moments) 

• Client feedback quotes 

• Visuals that show the journey from before to after

Building Trust Through Transparency

• Why clients aren't just choosing a style—they're choosing a guide 

• How showing your process reduces client anxiety 

• The difference between a portfolio and a welcome guide

Portfolio Refresh Tips

• Start with 2-3 projects you're most proud of 

• Write client-friendly narratives that explain your process 

• Include progress photos that showcase your deliverables 

• Avoid industry jargon that might confuse potential clients

This episode is perfect for interior designers who want to attract better-fit clients, set clear expectations from the start, and build trust before the first consultation. Your portfolio isn't just a marketing asset—it's the first step in your client experience.

 

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Every interior designer knows the chaos of managing multiple projects simultaneously—design concepts to finalize, orders to place, client emails to answer, and site visits to attend. Without a centralized system, important details slip through the cracks, deadlines are missed, and stress levels rise.

A well-structured project tracker gives you a bird's eye view of every project. So at any moment, you know what stage each project is at. No more guessing.

I hope you enjoy the episode

Beth xx

Download the FREE template here.

Key Components of an Effective Tracker

The best project trackers include just enough information without becoming overwhelming:

• Project Overview: Basic project identification including client name and address 

• Key Dates and Deadlines: Major milestones, builder deadlines, and order timelines 

• Task Breakdown: Clear responsibilities for each phase of the project 

• Communication Schedule: When you'll update clients to maintain trust and expectations

"A project tracker isn't just a glorified to-do list. It's a system that helps you manage all the moving parts of a project in one place," Beth emphasizes.

Choosing the Right Tool

While many sophisticated project management tools exist, I recommend starting simple:

"I actually use a good old Google Sheet or Excel. It's really simple. It's easy to customize. You can have tabs for multiple projects."

The most important factor isn't which tool you use, but whether you consistently use it.

Making It a Habit

For your project tracker to be effective, I suggest three key habits:

• Start each day by reviewing your tracker before checking emails 

• Update it in real-time as you complete tasks 

• Schedule a weekly check-in to ensure everything is current

"I can guarantee there is no better feeling than at the end of your work week... you make sure your project tracker is up to date and you can see exactly where you are on all your projects."

This episode is essential for interior designers who want to reduce stress, improve efficiency, and ensure no important details fall through the cracks in their design projects.

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this week's episode, Nikki McGar shares her journey from Airbnb host to sought-after interior designer. Learn how she creates memorable vacation rental experiences through storytelling, incorporates vintage pieces with modern design, and builds a thriving design business in the Geelong area.

I hope you enjoy the episode.

Beth xx

Episode Highlights:

• The transition from teaching to interior design through Airbnb hosting • Creating memorable vacation rental experiences through storytelling • The vibrant Geelong design scene and coastal inspiration • Balancing beautiful aesthetics with practical considerations for guest turnover • Incorporating vintage pieces to create spaces with character and soul • Current design trends including color experimentation and playful elements

Key Takeaways:

✨ Say yes to opportunities that come your way ✨ Develop a clear "house story" to guide your design decisions ✨ Consider the architecture and location when styling spaces ✨ Mix vintage and modern pieces for spaces with character ✨ Don't be afraid to use color and express personality

Practical Insights:

• How to approach Airbnb styling differently from residential design • Finding and repurposing vintage furniture • Creating spaces that photograph well but also function practically • Working with clients to develop their property's unique identity • Building a design business in a regional area

Perfect For:

• Airbnb and vacation rental hosts • Interior designers interested in the short-term rental market • Anyone considering a career change to design • Designers looking to incorporate more vintage pieces • Property owners wanting to create spaces with personality

Quote from Episode:

"Creating this other world for people to enjoy just for a short period of time" - Nikki's perspective on the magic of Airbnb styling.

Connect with our guest:

Nikki McGar - Nikki McGar Interiors

Nikki McGar Interiors

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, I tackle one of the biggest stress points for interior designers: project timelines. If you've ever had a client ask "When will this be done?" or "Why is this taking so long?", you know how frustrating timeline confusion can be. Learn how a clear, structured timeline doesn't just keep clients happy - it keeps you in control.

I hope you enjoy this episode

Beth xx

Episode Highlights:

• Why timelines are your best defense against client frustration 

• The most common timeline mistakes designers make 

• How to create a project timeline that actually works 

• What to do when timelines start slipping 

• Strategies for communicating timelines effectively

Key Takeaways:

✨ Most client frustrations aren't about delays - they're about misaligned expectations 

✨ Include timelines in your fee proposal so clients accept them upfront 

✨ Always build in buffer time (if you think it takes 6 weeks, plan for 8) 

✨ Break timelines into clear, digestible phases 

✨ Consistently reinforce the timeline throughout the project

The Biggest Timeline Mistakes:

• Not setting a timeline until it's too late 

• Being too optimistic about timeframes 

• Not communicating the timeline clearly 

• Failing to build in buffer time 

• Neglecting to reinforce the timeline regularly

Creating Effective Timelines:

• Break projects into clear phases (concept development, design and documentation, etc.) 

• Build in checkpoints for client feedback 

• Communicate the timeline consistently

 • Include the timeline in fee proposals and welcome packs 

• Update and resend timelines after completing each phase

When Timelines Slip:

• Stay ahead of it - tell clients before they ask • Frame delays positively: "To keep quality high, we need an extra week" • Offer solutions and revised timelines • Put client-caused delays in perspective: "Once we receive your feedback, we can move forward"

Perfect For:

• Designers struggling with client timeline expectations • Anyone facing "why is this taking so long?" questions • Business owners wanting smoother project management • Designers ready to strengthen their processes • Studios looking to build client trust

      

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode of Design Dialogues, I sit down with two experienced interior designers - Daryl Wark from Interiors by Daryl Wark and Sarah James from Greenwoods Home. This candid conversation reveals the realities of running a successful interior design studio and offers invaluable insights for both new and established designers.

I hope you enjoy the episode

Beth xx

Episode Highlights:

• Career Transitions: Both guests share their journeys to interior design as second and third careers, bringing valuable skills from previous industries
• The Business Reality: Why design is only 20% of running a successful studio, and what makes up the other 80%
• Setting Boundaries: How to manage client relationships, protect your time, and avoid burnout as an introverted designer
• The Retail Dream vs. Reality: Hard-earned lessons from both designers' experiences with brick-and-mortar and online retail ventures
• Client Management: Practical advice on documentation, communication, and trusting your instincts about potential clients
• AI in Design: How both designers are incorporating AI tools into their workflows to save time and enhance their services
• Industry Evolution: Exciting developments in the Brisbane design scene and how technology is creating new opportunities

Key Quotes:

"I think a true really good designer... there is a role for everyone in design. So whether you think 'I'm not good enough because I can't draw' or 'I'm not good enough because I'm not good with color'... there is a role for you somewhere in this industry." - Daryl Wark

"You're better off to have mints on toast for a week than have to deal with the pain of a bad client." - Daryl Wark

"Design school kind of only really gets you to the front door. And then that on-the-job training is when you really learn how the house is put together." - Beth Bieske

Connect with our guests:

• Daryl Wark: Interiors by Daryl Wark
• Sarah James: Greenwoods Home

Whether you're just starting your design career or looking to refine your established business, this episode offers honest, practical advice from designers who have navigated the challenges of building successful studios.

 

               

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Most client frustrations don't come from bad design - they come from unclear communication. In this episode I provide actionable communication strategies to prevent problems before they start.

I hope you enjoy the episode

Beth xx

Three Key Communication Strategies:

• Proactive updates that prevent client anxiety 

• Clear boundaries that protect your time 

• Transparent pricing that builds trust

Proactive Communication:

• Send weekly or bi-weekly progress updates at appropriate times 

• Tell clients what's happening before they have to ask 

• Set expectations about communication frequency upfront 

• Reassure clients that things are moving forward

Setting Communication Boundaries:

• Include a "How We Work" section in your onboarding pack 

• Specify preferred communication channels 

• Set clear response times (e.g., within 48 hours, Monday-Friday) 

• Educate clients who don't follow your guidelines

Transparent Pricing:

• Frame pricing as a flexible investment from the start 

• Break down costs clearly in proposals 

• Provide specific line items rather than package totals 

• Update clients on pricing changes as the project evolves

Scripts for Tough Conversations:

• When clients want extra work: "I'd love to explore that for you. Some additional layouts take extra design time. I can put together a quick estimate so you can decide if you'd like to move forward with it." 

• When clients question pricing: "I totally understand. Quality cabinetry is a big investment and we've sourced a supplier known for craftsmanship and durability. If we need to adjust the budget, we can look at alternative materials or finishes to bring the cost down. Just let me know what works for you."

Remember These Three Things:

• Preempt problems before they start 

• Set boundaries from day one 

• Be clear, calm, and proactive in every conversation

 

       

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Every interior designer will face indecisive clients at some point. This episode provides a structured approach to managing client indecision without endless back-and-forths or project delays.

I hope you enjoy the episode

Beth xx

Download your free Client Decision Guide here

Why Clients Struggle with Decisions:

• Decision fatigue from too many choices 

• Fear of making the wrong choice 

• Emotional attachment to the project 

• Influence from family and friends

Practical Strategies to Prevent Indecision:

• Include decision deadlines in your contract 

• Use 48-72 hour decision windows 

• Explain the consequences of delays 

• Create visual timelines for decision points 

• Limit options to prevent overwhelm 

• Present cohesive schemes rather than isolated choices

Scripts That Work:

• "Based on your style and budget, here is the scheme I've put together. Each piece has been carefully selected to align with your design vision." 

• "I totally understand you want to explore all possibilities, but adding more options at this stage can slow down our progress." 

• "If we change the sofa now, there's a restocking fee of $500 plus a six-week delay. Would you like to proceed?"

Managing Changes After Approval:

• Implement a change order process 

• Include additional fees for revisions 

• Emphasize financial and timeline impacts 

• Create a final approval meeting 

• Develop clear policies around revisions

        

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

In this episode, we tackle scope creep - that slow, sneaky project killer that eats away at your profit, burns you out, and leaves you resenting even your best clients. Learn practical scripts and strategies to maintain clear boundaries while preserving great client relationships.

I hope you enhoy the episode

Beth xx

Episode Highlights:

• Why scope creep happens (hint: it's rarely because clients are trying to take advantage) • Three steps to prevent and manage scope creep effectively • Real-life scripts for common client scenarios • How to say "yes" while still protecting your time and profit • Alternative service options for clients who need extra work

Key Takeaways:

✨ Set clear expectations from day one ✨ Respond confidently in the moment with prepared scripts ✨ Offer paid solutions for additional requests ✨ Frame boundaries as part of your professional process ✨ Always provide a path forward

Real-Life Scripts for:

• The "quick favor" request • Mid-project change requests • Last-minute design changes • Timeline adjustments • Additional design options

Perfect For:

• Designers struggling with scope creep • Business owners setting boundaries • Anyone who finds it hard to say no • Designers who undercharge for extra work • Studio owners refining their processes

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

Building a Successful Interior Styling Career | A Conversation with Bea Lambos

This week I am joined by Bea Lambos from Bea & Co. as she shares her journey from kitchen design to becoming a sought-after interior stylist. With refreshing honesty, Bea reveals how networking, relationship building, and embracing the practical side of design shaped her career.

I hope you enjoy the episode.

Beth xx

Episode Highlights:

• The transition from kitchen design to interior styling • How to build valuable industry relationships • Why networking in showrooms matters • Managing different types of styling work • Building authentic connections in the industry • The reality of photo shoot styling

Key Takeaways:

✨ Start by putting yourself out there ✨ Build relationships before you need them ✨ Learn through hands-on experience ✨ Find your unique style and approach ✨ Trust your creative instincts

Practical Insights:

• How to approach showroom visits • Building photographer relationships • Managing client expectations • Creating portfolio-worthy work • Balancing different types of projects

Perfect For:

• Aspiring interior stylists • Designers interested in styling • Anyone building industry relationships • Creatives changing careers • Those starting their own business

Quote from Episode:

"My interior design skills far surpass my invoicing and business skills" - a refreshingly honest take on the reality of creative business.

Connect with our guest:

Bea Lambos - Bea & Co 

@beaandcostyle

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.