The Decision Intelligence Lab explores practical challenges of applying data science, analytics, and AI to drive real-world business outcomes.
Hosted by Prof. Michael Watson (Northwestern University) and Prof. Vijay Mehrotra (University of San Francisco) — both seasoned entrepreneurs, consultants, and researchers — this podcast delivers real-world insights for data professionals, business leaders, & anyone seeking to leverage data for smarter decision making. Each episode features leaders sharing how smarter decisions are reshaping business and technology. Subscribe to join the conversation.
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#25 Justin Trombold: The Biggest Mistake Companies Are Making with GenAI
Episode 25
Wednesday, March 25, 2026 • Duration 39:03
Make better business decisions with data and AI—subscribe to The Decision Intelligence Lab Newsletter at https://decisionintelligencelab.substack.com/.
This episode explores how organizations can successfully adopt generative AI by focusing less on tools and more on operating models, decision-making, and alignment.
Justin Trombold, President & Founder, Antesyn Advisors, shares his journey from academia to consulting and explains why most companies struggle with GenAI—not because of technology—but due to misaligned strategy, poor processes, and unrealistic expectations.
The conversation centers on a GenAI readiness framework with five dimensions:
30:23 - Don’t Approach Vendors without Defined Problems
36:30 - Closing Thoughts
Are you ready to unlock the transformative potential of Generative AI (GenAI) for your organization? Test your organization’s GenAI Readiness at - https://www.antesynadvisors.com/blank-3
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
#24 Evan Shellshear: Why Many Data Science & AI Projects Fail
Wednesday, March 11, 2026 • Duration 41:16
Make better business decisions with data and AI—subscribe to The Decision Intelligence Lab Newsletter at https://decisionintelligencelab.substack.com/.
In this episode of the Decision Intelligence Lab Podcast, Vijay Mehrotra and Michael Watson sit down with Evan Shellshear, Principal at BCGX (BCG’s technology innovation arm) and co-author of Why Data Science Projects Fail.
Evan shares lessons from working on large-scale AI and optimization projects across industries like mining, supply chains, and retail, including a fascinating case study with Rio Tinto’s massive autonomous mining operation in Western Australia.
The conversation dives into why most AI and data science projects fail, the critical role of organizational change, and how companies can move beyond “pilot purgatory” to deliver real business value from AI.
Evan also explains BCG’s 70-20-10 rule for AI transformations, why executives should focus on value before technology, and how successful organizations redesign their operating models to fully leverage AI.
If you work in data science, AI, operations research, or digital transformation, this episode offers practical insights from real-world deployments at a global scale.
Chapters
0:00 - Preview & Introduction
0:48 - Meet Evan and BCGX's Overview
3:09 - The Scale of Rio Tinto’s Mining Operations
5:15 - Tackling Large-Scale Scheduling Problems
7:04 - The 70-20-10 Rule of AI Projects
11:30 - Combining Technical and Consulting Teams
14:28 - Proving Business Value Before Building Tools
#15 Zohar Strinka: Solving the Meta Problem
Episode 15
Wednesday, October 29, 2025 • Duration 26:44
In this episode of the Decision Intelligence Lab podcast, Zohar Strinka discusses the concept of meta-problems in problem solving, emphasizing the importance of selecting the right problem to tackle. She shares real-world examples of how solving the wrong problem can lead to disastrous outcomes and highlights the iterative nature of problem-solving in analytics. Zohar also explores the distinction between problem selection and problem definition, the challenges of consulting, and the significance of focusing on outcomes in analytics. She provides valuable insights for young professionals in the field and discusses her involvement in the Analytics Plus Conference and the Edelman competition.
Chapters
0:00 - Preview
0:31 - Meet Zohar Strinka
1:32 - Understanding Meta Problems in Problem Solving
2:31 - The Importance of Problem Selection vs. Problem Definition
3:45 - Navigating Client Expectations in Consulting
5:36 - The Dilemma of Problem Scope in Decision Making
10:41 - Transitioning to Independent Consulting
12:46 - Budgeting for Iterative Problem Solving
14:28 - Iterative Problem Solving and Agile Methodologies
16:57 - The Role of Analytics Professionals in Client Relationships
18:55 - Value of Analytics Plus Conference and Edelman Competition
#14 Warren Lieberman: Revenue Optimization in Self-Storage
Episode 14
Wednesday, October 15, 2025 • Duration 43:39
In this episode of the Decision Intelligence Lab podcast, hosts Vijay Mehrotra and Michael Watson engage with Warren Lieberman, President, Veritec Solutions, to explore the evolution of revenue optimization, particularly in the self-storage industry. Warren shares his journey from high school computer science to operations research at Yale, and his pivotal role in revenue management at American Airlines. He discusses the founding of Veritec Solutions, its transition from consulting to software development, and the unique challenges and strategies involved in pricing for self-storage. The conversation highlights the importance of understanding consumer psychology, the need for user-friendly systems, and the balance between product development and customer needs.
Chapters
0:00 - Preview
0:42 - Meet Warren Lieberman
1:28 - Warren's Journey into Optimization and Analytics
6:16 - Revenue Management at American Airlines
8:40 - The Birth of Veritec Solutions
11:35 - Transitioning to Self-Storage Revenue Management
13:10 - Innovations in Self-Storage Revenue Management
20:16 - Pricing Strategies
22:40 - Value Pricing
29:40 - User Adoption and System Integration
34:54 - Balancing Product Development and Customer Needs
37:39 - Transition from Services to Software
42:00 - Closing Thoughts and Recommendations
Key Takeaways:
- Self-storage revenue management differs significantly from traditional industries due to low transaction volumes.
In this episode of the Decision Intelligence Laboratory podcast, Dr. Filippo Focacci, co-founder and CEO of DecisionBrain, shares insights into the world of optimization, the evolution of their DB Gene platform, and the impact of generative AI on decision-making processes. The conversation covers Filippo's journey into optimization, the strengths of Decision Brain's team, and the technological approaches they employ, including constraint programming and mixed integer programming. Real-time applications and case studies illustrate the practical implications of their work, while discussions on team dynamics and the future of AI highlight the evolving landscape of decision intelligence.
Chapters
0:00 - Preview
0:44 - Meet Filippo Focacci
4:30 - Learn about Decision Brain
6:30 - The Strengths of Decision Brain
9:13 - Technological Approaches in Optimization
11:38 - The Evolution of Gene DB
16:45 - Real-Time Applications of Decision Brain
21:12 - Team Roles & Responsibilities in Optimization Projects
#12 Jon Petersen: Solving Urban Mobility Problems with Data
Wednesday, September 17, 2025 • Duration 35:40
In this episode of the Decision Intelligence Lab podcast, hosts Vijay Mehrotra and Michael Watson interview Jon Petersen, Vice President of Data at Archer, an aerospace company specializing in electric vertical takeoff and landing (EVTOL) aircraft. The conversation explores Archer's mission to revolutionize urban mobility, the critical role of data science in aircraft design and operations, and the collaborative efforts between data science and engineering teams. Petersen shares insights on the challenges of data-driven decision-making, the importance of building a diverse and effective team, and strategies for securing support for data science initiatives.
Chapters
0:00 – Preview
0:33 – Meet Jon Petersen
1:37 – Revolutionizing Urban Mobility
2:38 – Managing Aircraft Noise
4:23 – The Role of Data Science at Archer
9:38 – Collaborating with Engineering Teams
13:50 – Trip Density Distribution & Destination Origins
17:53 – Challenges in Data-Driven Decision-Making
19:48 – Team Building & Collaboration
28:53 – Scaling the Manufacturing Facility
30:33 – Funding & Justifying Data Science Initiatives
Jon Petersen: https://www.linkedin.com/in/jon-petersen-ba623950/
#11 Carolyn Mooney: DecisionOps, Testing, and Iterative Development
Episode 11
Thursday, September 4, 2025 • Duration 34:50
In this episode of the Decision Intelligence Lab podcast, hosts Vijay Mehrotra and Michael Watson discuss the concept of DecisionOps with Carolyn Mooney, Co-Founder & CEO of Nextmv. They discuss the evolution of decision-making systems, the importance of simulation and testing, and how to build trust within organizations. Carolyn shares insights on hierarchical optimization, the responsibilities of different roles in decision systems, and the latest trends in decision-making technologies, including the impact of generative AI. The conversation emphasizes the need for clear communication and collaboration between technical teams and operational users to enhance decision-making processes.
Chapters
0:00 - Preview
0:38 - Meet Carolyn Mooney
1:38 - What is DecisionOps?
3:44 - The Journey of Nextmv
6:20 - Applications of DecisionOps in Various Industries
8:30 - Simulation and Testing in DecisionOps
12:37 - Building Trust Through Testing and User Interaction
14:40 - Hierarchical Optimization and Decision Making
18:21 - Ownership and Responsibilities in DecisionOps
22:11 - Working on the Product With Clients
31:28 - Trends in Decision-Making Technologies
33:54 - Final Thoughts and Resources
Takeaways
* Decision Ops is essential for getting decisions live in organizations.
* Simulation helps in understanding the impact of decisions.
* Testing capabilities should be integrated with CI/CD platforms.
* Hierarchical optimization allows for balancing cost and service levels.
#10 Kartik Gada: Technology, Change, and Management
Episode 10
Thursday, August 21, 2025 • Duration 33:48
In this episode of the Decision Intelligence Lab podcast, hosts Vijay Mehrotra and Michael Watson engage with Karthik Gada, a CFO and author, to explore the accelerating rate of change in technology and its implications for businesses, economies, and individuals. Gada discusses how technological advancements are interconnected and how they impact various sectors, including healthcare and education. He emphasizes the importance of adapting to rapid changes, fostering an entrepreneurial mindset, and leveraging individual strengths to navigate the complexities of the modern world. The conversation also touches on the challenges posed by institutional rigidity and the need for effective leadership in an era of constant disruption.
Chapters
0:00 - Preview
0:40 - Meet Kartik Gada
1:40 - Understanding Technological Disruption & Accelerating Pace of Change
4:05 - The Impact of Cost Reduction on Technology
7:40 - Bottlenecks in Healthcare and Education
12:30 - How Individuals Respond to Change
15:48 - Embracing Change and Entrepreneurial Mindset
20:50 - Education and Career Pathways in a Changing World
#9 Borja Menéndez: Making Planners into Super Heroes
Episode 9
Wednesday, August 6, 2025 • Duration 37:54
In this episode of the Decision Intelligence Laboratory podcast, Borja Menéndez, Lead Operations Research Engineer at Trucksters who also earned his PhD in OR, joins us to discuss his journey into the field of operations research, the impact of his work at Trucksters, and the importance of integrating data science with traditional optimization methods. He shares insights on the relay optimization problem, the challenges of implementing algorithms in logistics, and the significance of user-centric design in developing effective solutions. Borja also reflects on the transition of his blog, Feasible, to a paid model and the future of operations research in the context of Gen.AI.
Chapters
00:00 Introduction to Operations Research and Borja Menendez
01:14 The Journey into Operations Research
04:39 Real-World Applications of Operations Research
07:03 Understanding Trucksters and Relay Optimization
12:48 Challenges in Relay Optimization
16:21 Non-Technical Aspects of Implementing OR
20:15 Testing and Quality Assurance in Optimization Models
25:22 User-Centric Design in Optimization Solutions
27:47 Transitioning to a Paid Model for Feasible
29:32 Integrating Data Science with Operations Research
35:52 The Future of Operations Research and Gen.AI
#8 Ben Alamar: Business Lessons from Sports Analytics
Episode 8
Wednesday, July 23, 2025 • Duration 40:05
In this episode of the Decision Intelligence Lab podcast, hosts Vijay Mehrotra and Michael Watson engage with Ben Alamar, a PhD economist and sports analytics expert. They explore the evolution of sports analytics, the impact of motion tracking technology, and the challenges of integrating data into decision-making processes in sports. Ben shares personal anecdotes about his experiences with teams, the importance of understanding risk, and the role of leadership in fostering a data-driven culture. Ben offers advice for aspiring sports analysts and concludes with recommendations for further reading.
Chapters
00:00 - Preview
1:30 - Meet Ben Alamar
3:21 - The Evolution of Sports Analytics
7:04 - Motion Tracking and Its Impact
10:03 - Translating Sports Analytics to Business
12:00 - Behavior Change and Mindset Shifts
14:40 - Risk Perception in Decision Making
19:16 - Fan Engagement and Business Objectives
20:20 - Draft Decisions: Case Studies
28:00 - Fostering Evidence-Based Culture in Sports
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
- Value pricing in self-storage has transformed the industry.
- Consumer psychology plays a crucial role in pricing strategies.
- The transition from services to software requires careful consideration of customer needs.
Veritech's approach is to customize software to fit the client's business processes.
- Importance of user adoption and understanding system recommendations, continuous innovation, and enhancement of their software.
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
* Ownership of decision-making processes should involve operational teams.
* Prototyping and user feedback are key to successful decision systems.
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1/
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at decisionintelligencepodcast@gmail.com
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