brent wees is a visionary marketing strategist, entrepreneur, and keynote speaker with over two decades of experience. He has worked extensively in the automotive and powersports industries, specializing in content marketing, process alignment, and speaker training.

Known for his unique blend of creativity, analytical thinking, and humor, brent has become an internationally sought-after speaker who simplifies complex concepts in a relatable and actionable manner. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit

Follow our guest: brent weesLinkedIn: https://www.linkedin.com/in/brentwees/

Sign Up Here: https://app.smartsheet.com/b/form/df2f0633ed7345528e3950e6034ca707 Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com

Jory Anderson is the CEO of Revvable, is revolutionizing powersports dealerships' online finance process. Learn how he built technology to streamline sales, automate finance applications, and improve the customer experience financing.

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LinkedIn: https://www.linkedin.com/in/joryanderson/ Website: https://www.revvable.com/

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Dive into the transformative world of Customer Relationship Management (CRM) in this edition of Fixit Quick Takes. Join us as we chat with Tad Kilgore, CRM pioneer and co-founder of Traffic Log Pro (TLP) and Dealership Performance 360 (DP360), tools that have revolutionized hundreds of powersports dealerships.

In this episode, Tad shares the compelling journey from developing TLP during his tenure at RideNow in the early 2000s to innovating with Dealerspike to create DP360, enhancing dealership efficiencies to new heights.

Currently at Ready2Rid, Tad continues to impact the powersports market by integrating robust marketing strategies with CRM tools. Learn how to leverage CRM as the nucleus of your sales process to boost efficiency and drive sales, plus discover the future advancements Tad envisions for this essential technology.

Don't miss these critical insights on harnessing CRM for dealership success!

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Jay Bernard of Triumph Motorcycles is a regional manager who was kind enough to jump on a session of Dealership fiXit with me and chat about many things Triumph, here in his part of the United States.

What's the deal with Adventure bikes and why are they so popular right now? What is Triumph doing differently than the competitors to earn consumer's money? As it turns out, it's a lot! Technology is a heavy focus. Jay also hints of some possible upcoming smaller displacement, lower price point models coming from Triumph. 

What makes someone spend more money for a premium product?  We discuss... 

Check out Triumph Motorcycles newest collection here: https://www.triumphmotorcycles.com/

Check out and/or sign up for Karl's Mystery Ride here: https://www.karlsmysteryride.com/

Please share this podcast with anyone you know in the powersports industry so we can create the best content to help as many as possible thru the guests I ask on.  From Dealership to Distributor to Manufacturer, we hope to share some behind the scenes info that can make each powersports industry professional better thru these conversations and ideas.

Dealership fiXit exists to help dealerships tap into high performance ideas!

Mike Murray, the VP of Sales for National Powersport Auctions (NPA) is my guest in this episode. 

He and his team have been a big part of keeping an impressive dealer-first service culture while growing their team, in recent years. 

Having worked with and for Mike in the past, I'm a big fan of his passion as well as and NPA. 

If you have not been to the experience that is the largest powersports auction in the world and at the level NPA does it... you owe it to yourself to go to your closest location and see it live.

It's my firm belief that any dealers who want to be able to most effectively buy and sell units at minimal exposure and for maximum profit need to be savvy in the use of NPA tools and services. 

Those tools include their NPA Value Guide but also a whole lot more these days.

Check them out here: https://www.npauctions.com/

If you want to see who your area NPA Regional Sales manager go-to is, this link will show you: https://www.npauctions.com/ContentPage.aspx?cp=MeetOurTeam

Their business networking & social media pages:

https://www.linkedin.com/company/national-powersport-auctions/

https://www.instagram.com/npauctions/

https://www.facebook.com/npacorp

Please share this podcast with anyone you know in the powersports industry, especially at dealership level. I appreciate your assistance in reaching more dealerships so I can help dealerships tap into high performance ideas and be their own best fiXits!

Scott Wright of IMS Products is no stranger to dealerships. Sure, he has been manufacturing and selling powersports products to distributors, dealers and customers for the last 25 years. But, did you know that he worked at a dealership? It's been a few years but he has a great grasp on dealership life and he has some ideas of how any dealer can better control their own destiny by stocking more of the right products.

I agree wholeheartedly with Scott in that a dealer cannot stock everything but should be sure to include some items like theirs in that subset of can-do accessories of dirtbikes, ATVS, dual-sports and adventure bikes are units you sell. IMS pegs and Shift levers were items I did believe in, stock and sell thru at dealerships I managed parts of. I'd encourage you to check out the link below where Scott nerds out on technical stuff for some footpeg products why and how, in a 2017 interview.

Adventure Rider Radio interview: https://podcasts.apple.com/us/podcast/wind-powered-chain-oiler-setting-up-your-motorcycle/id892129995?i=1000380468644

You can check out their Facebook page here: https://www.facebook.com/IMSproducts/

Instagram: https://www.instagram.com/imsproducts/

Website is: https://www.imsproducts.com/

Thanks for listening to the Dealership fiXit podcast. We exist to help dealerships tap into high performance ideas. Please let us know if you have any feedback on this show or if you or someone you know would make a good guest on a future show.

I really appreciate your likes and shares in this podcast player as well as on our social media pages. 

Thank you!

Brian 

John Slater from SRP, maker of Slater Skins and Slater Shields joined me tonight for a talk about branding opportunities. 

He's been doing this a long time and has had some great history of getting outside sponsors to step up and brand up motocross and freestyle mx riders machines with his products that add much needed volume to the available space of these motocross bikes.

If you haven't seen what I'm talking about, see the links below for images. These things are impressive. I might have to buy a Yamaha!  ;-)

Most recent example I saw was this 2019 Yamaha YZ-F labelled up with Hog Technologies, Dinoliners.com, EBR Performance and Tucker Powersports logos.

Check out the Slater Skins on a Yamaha YZ250F here:  https://www.facebook.com/799423086793758/photos/a.799667560102644/2155555291180524/?type=3&theater

https://www.facebook.com/799423086793758/photos/a.799667560102644/2155555261180527/?type=3&theater

Check out the Slater Shield on a Yamaha YZ250F here: https://www.facebook.com/799423086793758/photos/a.799667560102644/2155555361180517/?type=3&theater

I'd encourage any shop with racers sponsored, to consider the front Slater Shield for any off-road race bike and the full Slater Skins & Shield for bikes with fitment available (2014-current YZ250F & 450F at time of this publication, 2019). John says he is working on more bike brand fitments as we speak.

Maybe you can think of ways to use it promotionally and get your logos MUCH MORE visible in your area and differentiate yourself from all your competitors.

Remember, this is the sort of products that Motocross Action Magazine printed back in the 1990's that would be the way our sport would continue to land and retain big outside sponsors. Serious businesses expect big branding ROI. Maybe it's time to take their advice. 

SRP can be found here: http://www.srpinternational.com/

Email: slaterskins@gmail.com 

Brooke Farquhar owns a shop named Motoworks in Fredericksburg, Virginia.  It's different from any shop I've been a part of in that it's a membership only shop where Brooke can invest all of this time and energy into being the exact level of advocate that each and every customer needs to stay engaged in this activity we love so much - motorcycling. Motoworks Facebook page is here: https://www.facebook.com/motoworksva/ This business is more of a labor of love for Brooke and it shows. When he describes what he gets to do every day it's obvious. This is a dream of his and it goes far beyond the normal parameters I'm used to in discussions of ROI calculations, at typical businesses. He has learned from some selfless leaders and coaches like Bob Henig of Bob's BMW Motorcycles and I think he's on the right track to keep that cycle of positive contribution going for many generations to come. I'm impressed that he he chosen to serve the customers seemingly most likely to fall thru the cracks at a powersports store of lesser focus and become an "I tried motorcycling, but it wasn't for me" story.  Contact Brooke here: brookegoride@gmail.com

I just read and wanted to share the article plus my thoughts on the Powersports Business article entitled, "Harley-Davidson Dealerships are number 1 at Replying to Website Customers" study, in which they include a Pied Piper PSI study (article link included below as well).  

Imagine, you are a regular consumer, ready to move forward in the purchase of a new widget, product X that costs several thousand bucks. This is a product that you don NOT need but believe it will help make you lead a happier, more fulfilling life. (not that any product but powersports products do this anyway. LOL) So, you email the area location selling product X including your name and phone and ask a question to help you slim your choices and sped up acquisition of said product. 

If that dealer doesn't reply to you in an hour, what do you do? 

What about if they don't reply within 24 hours? 

Now, what about if they NEVER reply to your inquiry? 

This is an inquiry that you sent right to their preferred virtual doorstep... The place that anyone would understand to be the pinnacle of what the shop is about and how it could be benchmarked to perform for you in any/all future interactions. 

This is at minimum, bad first impression at more likely a prohibitive problem if we want to continue selling products that people do not need to own. This process needs to be thoroughly examined and dialed in to a much better level of time sensitivity.  

How have dealers of the brand(s) you represent performed in 2019 vs 2018? What parts of this study are surprising?  

Please let me know you thoughts on this. I will be sharing it on my personal/Dealership fiXit page LinkedIn page, here:  https://www.linkedin.com/in/bc315/  

If you prefer Facebook or Instagram check us out there.   

Article referenced, can be found here:

https://powersportsbusiness.com/top-stories/2019/05/06/harley-davidson-dealerships-are-no-1-at-replying-to-website-customers-study/?oly_enc_id=6012I5636790F0K

If you've read this far down - Please take a moment to check out my non-paid testimonial for Wild-Ass Seats and then get some for your parts department stock. I'm a firm believer in that product and no, they haven't paid me anything to say this. 3 sizes to fit anyplace you sit down and available from either Tucker Powersports or Parts Unlimited / Drag Specialties.

www.wild-ass.com 

I've heard for many years that powersports dealerships are many years behind automotive dealerships in regards to their advertising, branding and data utilization around those investments. I found Michael Annable on Linkedin this year and started following him since he shares a lot of insights there, on where dealerships in the automotive vertical are making mistakes and possibly wasting money. I knew I was harassing one of the right people when I saw he was co-founder of Showroom Logic his currently Chief Product Officer at ROI Detective.  

I Linkedin messaged him and asked if he would like to come on the dealership fiXit podcast, after hours one day, to share some of that story. 

He agreed!

You can check him out here:  https://www.linkedin.com/in/mikeannable/

Please feel free to send me any feedback or questions to: dealershipfixit@gmail.com 

Your rating on the podcast app of choice means the world to me so please give me some stars and also share with anyone you know that could gain insight from this conversation.

Dealership fiXit exists to help powersports dealers tap into high performance ideas!

Are you doing the right things for digital growth?

"Stop wasting your time posting to Facebook!"

Wow. 

Yes - Joe Iribarren got my attention with that statement too!  Thankfully, he was ready to back it up with real world insights.

I'll start out by saying that this episode will only be an initial insight into this topic but you'll want to hear what Joe Iribarren has to say on how you are using social media now versus some changes you may want to make to use the medium for better engagement and visibility. I am hoping to get him back on for a more in depth as soon as possible. Maybe send me questions for him so I can ask him the sort of questions you want more info on.

You can find Joe's company on LinkedIn here: https://www.linkedin.com/company/gobeyondcreative/

You can find the specific video that Wow'd me here:  https://www.linkedin.com/feed/update/urn:li:activity:6509531291828973569

As always please reach out of I can help you in any way or you have questions or feedback for me. Email: dealershipfixit@gmail.com

Dealership fiXit exists to help powersports dealers tap into high performance ideas!

I welcome Derek Sanders of DS1 Consulting back for another visit, this time about the F&I department of your powersports dealership. 

Do you have an F&I dept in your dealership?

Since I haven't spent any time in that role, I had Derek come chat about how every dealer can be a better, more profitable finance and insurance department plus better satisfy your customers at the same time. Seem counter intuitive? It isn't!

I welcome your feedback on this or any Dealership fiXit episode. These are just the opinions and observations of myself and my guests, from working in and into dealerships.

Please share this episode with anyone you know that needs to hear it or would maybe like to be a guest on a future episode.

You can email me at: dealershipfixit@gmail.com 

or find me on Linkedin here: https://www.linkedin.com/in/bc315/

James Myers of Valley Cycle Center in Winchester, Virginia has been involved with the family powersports business that his father started 50 years ago. James has been involved for over 20 years. I was curious how they make that work when I see so many multi-generation business struggle. He also gives me some insights on how dealers can and should get involved with state dealer groups so they can help secure their own business future thru the legislative processes, if needed. Please share this podcast with everyone you know that works at a dealership. Any questions, please contact me at dealershipfixit@gmail.com #dealership #fixit #powersports #retail #dealergroup #familybusiness #valleycyclecenter #winchestervirginia

Explore Key Sales Metrics with Jacob Berry & Angel Hacker: The 5X50% Rule Unpacked

Dive into this compact segment from our Dealership Fixit Podcast where Jacob Berry and Angel Hacker break down the intricacies of the 5X50% rule.

Discover how to effectively track the customer journey from online interactions to in-store conversions. Learn simple yet powerful strategies to measure and enhance your dealership's performance across five critical points in your sales funnel.

Whether you're a part of an Internet Sales, Web Sales, or Business Development Department, this segment provides actionable insights to help you gauge and boost your connection rates, set more solid appointments, and ultimately drive up sales.

Tune in for a focused exploration on setting benchmarks and establishing baselines that can transform your dealership's operational efficiency. Follow Our Guest Angel: Linkedin: https://www.linkedin.com/in/angel-june-hacker/ Instagram: https://instagram.com/angeljunehacker/ Website: https://linktr.ee/angeljunehacker Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Twitter: https://twitter.com/mrjacobberr Follow the Fixit: Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com/fixit Comments, Questions or Want To Join Us: dealershipfixit@gmail.com

If you’ve been around the powersports business for any length of time you have most likely perused, used or hired “MIJ” for your job or employee acquisition needs. Alex talks with me some the recent struggles the motorcycle biz is having with finding qualified mechanics and other positions. Please check out MIJ at www.motorcycleindustryjobs.com if you are an employer looking for top talent or you’re a hopeful candidate looking for a one stop shop for top employers. Please email me at: dealershipfixit@gmail.com for questions, suggestions on topics or to get on a podcast session with me and share your dealership fiXit stories! I really appreciate your shares of this podcast with your friends as it can help me grow the audience and add depth to those I can get on the show. Thanks for listening!

Michael Jones Sr, a 30 year service department veteran and master technician joins me tonight to look for ways you can take your dealership to another level - if you are willing to make some changes that he says are crucial to help us keep the new-with-old service customer engaged with us and you need passion to to do it. Listen to see what he is talking about. Thank you for checking out Dealership fiXit. Please consider giving us a top rating on your podcast platform so we can keep growing and doing the work of sharing ways to help dealers be their own fiXit. You can find us on Facebook and Instagram and we’d love for you to share with your dealership friends. As always, feel free to email dealershipfixit@gmail.com with your comments or questions or to be featured on a future podcast session about your topic.

Special guest Craig Martin joined me to discuss ... nearly all of the things! Thankfully he was willing to spend so much time with me sharing insights from so many years as a distributor rep, shop owner, race team manager and so on. I’d be willing to gamble and say that whatever area is your part of the dealership, tonight’s podcast has some gold nuggets for you. As always, please share this episode and podcast with everyone you know at a dealership. Thank you!

Ryan McPherson aka @skippy168 on Instagram and #salesbyskippy & #askforskippy everywhere joins us from Denton, Texas where he works at Cycle Center of Denton in parts and accessory sales. He shares some insights on how he does things differently than his competitors to better engage with eager consumers. He also sheds some light on how a dealership owner can find and hire guys like him. He’s my #dealershipfixit of the week!

What is your personal expectation on merchandising at your retail dealership? Specifically, online... If you haven't thought about exactly where you set the bar for yourself and your staff on merchandising each and every area of your operation, you're losing. Consumers expect you to be the tip of the spear. Heck, they're supposed to hand you money for the product, right? As always, feel free to give me your feedback or better yet email me and come on a future podcast (virtually) and let's talk it out. I love talking about this stuff and I promise I love opposing views. Email me at: dealershipfixit@gmail.com

Quick monologue about co-op. Want to get a decent podcast conversation lined up with someone at/from a dealership about your role being in charge of co-op ... good/bad etc. Co-op should be a tool you utilize to minimize your out of pocket spend on advertising to get your dealership more exposure. Are you doing it? Are you using all of it?? Let's chat soon on a longer version of this episode. dealershipfixit@gmail.com

Brian Fullerton is our guest and we discuss his path from socal lot kid at Alba Yamaha to point guy at Acerbis in the US. He also found time to be a fireman for 9 years at the same time.

Who knows how to get rabid grassroots support and can also tell a dealership what areas they need improvement in about 30 seconds? Jim Boschen is our guest - Episode 10

#1 mistake dealerships make? Derek Sanders special guest - Episode 9

My old friend and special guest on Dealership fiXit podcast, Craig Johnson has many years worth of insights that he was willing to come on and share just a few of. He's worked in powersports dealerships, he opened his own KTM motorcycle dealership in Minnesota, sold cars in auto dealerships and now runs a company that sells motorcycle products thru distributors Tucker Powersports and Parts Unlimited to customers thru dealerships like yours. Aside from his product knowledge, he knows how to win customers by instead calling them friends, literally. Check it out and please share with everyone you think could benefit from this sort of podcast. Feel free to email me with feedback or other inquiries at dealershipfixit@gmail.com

On this episode of the Dealership Fixit Podcast, we interviewed Greg Gifford, an expert in local SEO strategies for dealerships and businesses.

Greg shared valuable insights into maximizing dealership visibility and improving local SEO practices. He discussed topics such as the importance of Google Business profiles and online reputation management for dealerships.

Greg emphasized actionable tips and best practices that dealers can use immediately to enhance their online presence and attract more customers to their physical locations.

Guest: Greg Gifford
Website: SearchLabDigital.com
LinkedIn: linkedin.com/in/greggifford
Email: greg@searchlabdigital.com
Article: Maximizing Dealership Visibility

Host: Jacob B. Berry
Website: InternetSalesCoaching.com
LinkedIn: linkedin.com/in/jacob-b-berry

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Ever fire a customer? Special guest Jason Fox from Adirondack Harley-Davidson joins me on this, Episode 7 of the Dealership fiXit podcast. In this episode we talk about his path into the powersports business including times where the difficult choice was made and a customer was told that we would like to refrain from providing them service in the future... Wait, can you do that?? Yes, but beware because you may not be in a position to do it!

I got a couple friends who heard this podcast tell me that i sure didn't do a very good job of explaining who I am or what I've done involving dealerships! So, went back and listened to the first 2 podcasts and I see that is true! This episode is just a speedy run thru on what my resume for the last 20 years has been - just as a way to lay it at your feet to determine if a podcast like this had any real value add for you in it. Please listen to decipher whether or not you need to waste any extra minutes listening to me on here 😉 If what I've done had any connection to you in your dealership life, please listen and feel free to send me feedback at dealershipfixit@gmail.com Thanks for listening!

In this episode of the Dealership fiXit podcast I wanted to tell a story about how I learned to best ignore customers in a retail environment and why you never want to do that.

I got a phone call to cancel services from a many year customer. This is a customer that I've known for 11 years. I consider the managers there friends. And... They canned me! Who's fault is that? You guessed it... It's mine. What to do next. Dealership Fix-It discusses powersports and RV dealership challenges.

In this episode 3 if the Dealership Fix-It podcast, i speak briefly about CX also known as customer experience. It's been a buzz word for years but I've formed my own theory about how to keep it simple. It's as simple as taking your CX expectations to the level that tl rival or beat your dealership owner's own. Check it out and please share with any dealership friends you think might like to hear it.

A bit more depth on me and why I’m podcasting to dealers!

Welcome and thanks for checking us out. Dealership Fix-it hopes to touch on common themes where changes are recommended to my clients, at dealerships in the powersports or RV businesses.

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

Join us on the Dealership Fixit Podcast as we dive into the world of powersports with AJ Meisel, sharing his expert insights on attracting and retaining top talent in the industry.

From avoiding toxic environments to fostering a culture of inclusivity and empowerment, AJ offers actionable tips and strategies for dealership success.

Tune in to gain valuable knowledge and take your dealership to new heights! Subscribe Spotify: ⁠https://spoti.fi/3N9lzfg⁠ 

Subscribe Apple Podcast: ⁠https://apple.co/43FoanX⁠ 

Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠ 

Follow our guest:LinkedIn: ⁠https://www.linkedin.com/in/aj-meisel-2497a3293/⁠ Website: ⁠https://planokawasakisuzuki.com/⁠ Email: ⁠aj@planokawasakisuzuki.com⁠ 

Link to article: ⁠https://www.motorcyclepowersportsnews.com/people-are-dealers-biggest-asset/⁠ 

Follow Our Host Jacob:

LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry⁠ 

Website: ⁠https://www.internetsalescoaching.com/⁠ 

Twitter: ⁠https://twitter.com/mrjacobberr⁠ 

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Sponsor: ⁠https://motohunt.com/dealers⁠ 

On this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry. In this episode, Michael reveals his journey, from early days at the Motorcycle Mall to orchestrating groundbreaking strategies as a Product Marketing Specialist at Piaggio, and how he leverages social media and digital marketing to connect with riders and enthusiasts. He also discusses emerging trends and offers invaluable advice for dealers aiming to adapt and thrive in the evolving digital landscape. Get ready for some professional wisdom with Michael Gerbino. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow our guest: Michael Gerbino LinkedIn: https://www.linkedin.com/in/michael-j-gerbino-2aa297ba/ Email: michael.gerbino@us.piaggio.com Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers Subscribe and tune in to discover how he is paving the way for industry innovation. #PowersportsPassion #PiaggioGroupAmericas #MotorcycleIndustryInsights

Our guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides guidance on distinguishing Powersports dealerships in the digital landscape and enhancing internet sales performance. If you're interested in succeeding in internet sales, this episode is a must-listen. Subscribe and follow us for weekly updates.

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Subscribe Apple Podcast: https://apple.co/43FoanX 

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Follow our guest Heather::LinkedIn: https://www.linkedin.com/in/heather-deatherage-0220932a4/ Website: https://www.internetsalescoaching.com/ Email: heather@internetsalescoaching.com 

Follow Our Host Jacob:

LinkedIn: https://linkedin.com/in/jacob-b-berry 

Website: https://www.internetsalescoaching.com/ 

Twitter: https://twitter.com/mrjacobberr 

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Sponsor: https://motohunt.com/dealers 

Welcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's performance. Don't forget to subscribe for weekly updates.

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Follow our guest Angela:LinkedIn: https://www.linkedin.com/in/angela-hieronimus-872034115/ Website: https://www.liveoakdealerservice.com/ Email: angela@liveoakdealerservice.com 

Follow Our Host Jacob:

LinkedIn: https://linkedin.com/in/jacob-b-berry 

Website: https://www.internetsalescoaching.com/ 

Twitter: https://twitter.com/mrjacobberr 

Follow the Fixit:

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Twitter: https://twitter.com/DealershipFixit 

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Dive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of automotive marketing.

From acquisition challenges and emerging trends to the power of AI and direct mail effectiveness, our panel covers it all. Learn how to leverage technology, optimize CRM, and foster a culture of collaboration in your dealership. Discover the secrets to enhancing customer experience, relationship-building, and achieving remarkable results.

Get ready to accelerate your dealership's success with this must-listen episode. Whether you're in the automotive industry or eager to gain marketing wisdom, this Fireside Panel is packed with actionable takeaways that will drive your strategy forward.

Don't miss out on this opportunity to tap into the minds of Automotive Marketing Masterminds and stay ahead in the competitive automotive landscape. Tune in now and rev up your marketing game! 📈💡 #AutoMarketingExperts #DigitalDealer #DealershipFixit

Feel free to use this new description for your promotional content. If you need any further adjustments or have specific preferences, please let me know!

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Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships.

Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understanding of the campaign, don't forget to check out our video on Youtube. We will guide you through the entire process, from the prompt to the setup, and even share a few graphics.

We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.

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Website: https://hiredgunsagency.com/ 

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🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries. 

Dive into the world of dealership management systems (DMS) and discover strategies to streamline your dealership operations.

Timestamps:

00:00 - Introduction

02:15 - RV Industry Trends & Events

04:59 - Lightspeed DMS: Revolutionizing Dealer Operations

11:45 - Jeremy's Journey in Powersports

15:04 - The Evolution of Lightspeed in the DMS Industry

21:10 - Enhancing DMS Through OEM Integrations

24:41 - Streamlining Dealership Processes

30:47 - Third-Party Integrations & Lead Management with Lightspeed DMS

33:01 - Lightspeed's Approach to Support & Growth

40:06 - Tackling Dealership Pain Points with Lightspeed TMS

43:31 - Empowering Dealerships Through Education & Training

49:32 - Key Performance Indicators for Dealership Efficiency

52:47 - Powersports Industry Data Insights

58:25 - Trends in Dealership Performance

1:01:13 - The Future of Lightspeed DMS in the Powersports Industry

In this episode:

• Jeremy shares his extensive experience with Lightspeed, from its early days to its current status as a leading DMS provider.

• Discover how Lightspeed is innovating to meet the evolving needs of dealerships in the Powersports industry.

• Gain insights on the latest industry trends, data analysis, and how to maximize your dealership's efficiency.

• Learn about the importance of OEM integrations and how Lightspeed is bridging the gap between dealers and manufacturers.

• Jeremy discusses the challenges of dealership management and how Lightspeed's tools and services are designed to ease these pain points.

• Explore the future of Powersports dealerships and the role of DMS in shaping successful business strategies.

Stay tuned:

• Don't forget to like, share, and subscribe for more insights and deep dives into the Powersports industry!

• Follow us for updates on future episodes and exclusive content.

#DealershipFixitPodcast #Lightspeed #PowersportsIndustry #DealerManagementSystems #MotorcycleDealership

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Website: https://www.lightspeeddms.com/resource-hub/data-services/ 

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In this episode of Dealership Fixit, we are joined by Mike 'The Wolf' Grant from Wilkins Harley-Davidson, who recently won 2nd place at the 2024 Battle of the Bricks Walk Around Competition. 

Mike and Jacob dive into the key elements that make a successful motorcycle salesperson, from enthusiasm and dedication to innovative sales techniques like the 'wolf circle'. 

Learn how Mike leverages technology and personalizes customer interactions to close deals, and hear about his approach to designing motorcycles with a focus on comfort and safety. This episode is packed with actionable insights on sales strategies, customer engagement, and leadership, making it a must-listen for anyone in the powersports industry.

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Follow our guest:Website: https://wilkinsharley.com/Email: MikeGrant@wilkinsharley.com

Link to post: https://www.facebook.com/share/p/2iMmQk3DMs6KQLs4/

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In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch.

Youtube Link: ⁠https://youtu.be/UMZDP7pCMUA⁠ 

Link to presentation: ⁠https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link⁠

It was fun going through Shaun’s 60-minute master class of using ChatGPT, MidJourney and Gamma to build a story, blog and headlines prompts to build a strategy.

We first used ChatGPT to get some ideas going over where we should start and how it should sound. I covered some points from this zapier article: https://zapier.com/blog/train-chatgpt-to-write-like-you/

We got some prompts and a working model for how we can move into creating some images with MidJourney. We had to play with the prompts and choose from some different variations but it looked great in the end!

Finally we moved over to Gamma and provided it with all the content and material we had chosen to use. The program, in seconds, populated a fantastic looking landing page with CTA’s and big colored buttons. 

We loaded our new graphics into it and was able to “massage” it into place that turned out awesome. Make sure to check out the link!

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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LinkedIn: https://www.linkedin.com/in/shaunraines/ 

Website: https://www.dealersuperhero.com/ 

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In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event.

The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch.

There were 10 teams working on the project and it was timed with a strict set of requirements.

Our team was the only team to come up with a fictitious car “The Homer” from The Simpsons show while the other teams used an existing Toyota or Ford model to launch their 2024 program.

We used a variety of tools working and interchanging from one to the other, here is a list of ones we used or wanted to used:

• ChatGPT

• Canva

• Gamma

• Veed.io

• Momento

• Capcut

• Otter.io

• Jasper (Jarvis)

• Mixo

• Riverside

• Designs.ai

• Grammerly

We had so much fun and it was fun to work with all sorts of people to create this project in a short period of time. We all learned something and came away with a broader range of skills on how we can use some of these tools at the dealerships.

Not just in marketing but can be used in sales, service, parts, inventory, business, ideas, concepts and anything else that you can think of.

Stay tuned for our next round with Shaun Raines, a Dealer Superhero that’s always helping find solutions to dealers problems.

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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Website: https://www.dealersuperhero.com/ 

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Welcome back to this weeks episode of Dealership Fixit!

In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry. 

Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs. 

We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition. 

Robin will also shed light on the digital transformation of Dealernews, industry trends, and share some inspiring stories from the dealer community. If you're in the powersports business, you won't want to miss the valuable insights in this episode. 

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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Website: https://www.dealernews.com/

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In today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships.

Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid motorcycle buyer. He is well-versed in how dealerships should interact with digital customers for sales and service.

During our conversation, we discussed the survey questions, how they are scored, and why it is important for dealerships to incorporate them into their customer outreach. We also talked about how dealerships of different sizes and with varying levels of resources can use this information to improve their processes.

We then touched on the importance of mystery shopping your own store to assess the customer experience. Fran emphasized how a poorly scored survey can highlight areas of improvement in your process, serving as a "burglar alarm" of sorts.

As we rely more on technology to automate workflows, it is important to ensure that it is working as intended. Pied Piper can provide valuable insights into the customer experience, but it is up to the dealership to make the necessary changes.

Lastly, don't forget to subscribe and follow for weekly updates. If you have any suggestions or want to chat with us, please leave a comment.

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LinkedIn: https://www.linkedin.com/in/franohagan/ 

Pied Piper PSI: https://www.piedpiperpsi.com/ 

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How’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy.

We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships.

Managing their current inventory is getting tougher, especially if you still have units that were purchased at the all-time high values and are still trying to “retail out of them”. It may be time to cut them loose and reinvest that into something else that can sell quicker.

We also talk about tools available and using data to make some better decisions on turning your inventory regardless of the reconditioning, parts availability, or time spent retail-ready. Does your dealer have a schedule to review bikes and have a plan when they reach a certain age?

Time for a change? The retail environment has changed this year, customers have turned back into price shoppers as they look for the deals and try to get the best possible value from their trade. Does your desk manager tell customers “they don't take in that kind of trade”? 

Overall, NPA has been a staple in powersports for not only selling your unwanted, over-aged, or non-brand vehicles but also is a great resource for acquiring motorcycles, ATVs, utv’s, and marine products to supplement your used-inventory mix.

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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LinkedIn: https://www.linkedin.com/in/mmurray22/ 

Email: mmurray@npauctions.com 

National Powersports Auction: https://www.npauctions.com/ 

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Welcome back to round 3 of our heavy DMS discussion on Dealership Fixit, we sit down again with Justin Quinn to discuss all things Dealer Management System (DMS). 

Youtube Link: ⁠https://youtu.be/26MEkI7Dm7E⁠  This time we dive into the Service side of the DMS for dealerships and tackle best practices and what dealers can to do stay on top of their work. 

What does the DMS do for service advisors and how can we give them better tools to perform their job better to allow faster communication to the customer. 

How do warranty times and technicians clocking in on jobs affect the efficiency, what is the efficiency from one store to another? We dive into those details. 

Lastly, we cover the end-of-year (EOY) best practices for your parts, obsolescence and just practicing good habits before December 31st comes along and we’re left with a messy inventory report.

P.S. Check out the other channels & subscribe:

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Blog: https://bit.ly/3LDpdy7 

LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/ 

Linkedin DX1: https://www.linkedin.com/company/dx1/ 

Facebook DX1: https://www.facebook.com/DX1Powersports/ 

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Welcome to this episode of Dealership Fixit, where we speak with the Business Development expert at Motorcycle Industry Jobs and the Owner of Phoenix Handlebars to discuss all things related to the Powersports and Motorcycle Industry. 

During our conversation, we gain insight into Jason's journey from his humble beginnings at a small Indiana motorcycle shop to Fox Racing in California to his current role at MIJ. 

We also inquire about the current job market in powersports and the various opportunities available. 

As the industry is seasonal and cyclical, we delve deeper into the trends observed by dealers, manufacturers, vendors, and other industry players in their search for talent.

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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LinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/ 

Motorcycle Industry Jobs Website: https://www.motorcycleindustryjobs.com/ Phoenix Handlebars Website: https://phoenixhandlebars.com/ 

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In this episode of Dealership Fixit, we sit down with Justin Quinn from DX1 to discuss all things Dealer Management System (DMS). The DMS is a complex software with various components that require careful management.

During this discussion, we explore the benefits of a cloud-based solution, which allows for easy mobility and management of different dealership aspects, even at events or promotions outside the dealership. It is natural to wonder if a user needs to be a "computer guy" to use DMS options effectively. However, learning the software's functionality is key to managing multiple departments, eliminating the need for a separate resident expert.

We also talk about the pros and cons of OEM integration and how it makes dealer managers and operators feel about big brother directly accessing their sales data, service repair orders, and parts transactions. Lastly, we discuss the possibility of ecommerce capabilities, which can significantly improve convenience for customers and increase revenue for dealerships.

Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment.

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Blog: https://bit.ly/3LDpdy7

LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/ 

Linkedin DX1: https://www.linkedin.com/company/dx1/ 

Facebook DX1: https://www.facebook.com/DX1Powersports/ 

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Website: https://www.internetsalescoaching.com/ 

Twitter: https://twitter.com/mrjacobberr 

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On this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI).

As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic.

We start off with learning Tim’s background, which included sales, F&I in automotive and powersports dealers and General Manager at a Harley dealer before finding his home for the last 20+ years with Universal Technical Institute in their Motorcycle Mechanics Institute.

A school known for churning out thousands upon thousands of trained technicians, many of which are still working at dealerships today.

We go over what the ideal candidate for joining the school would look like, what to expect, and what some of the training curriculum would look like. We also dive into the many different OEMs that support the school with donation bikes, ATVs, side-by-sides, watercraft, and marine vehicles to help learn on. Did you know that after 14 months, these techs are walking out of there with an associate's degree?

Diving into what day one in the workforce would look like. Typically a year and a half in of schooling, student debt, financed tools and their toolbox, they relocate to work at a new shop. Scary for some. What should dealers expect when onboarding these new techs and putting them into a mentorship with a more experienced tech or shop foreman.

Continued schooling is also a big factor! The industry and the products are getting so advanced, the OEM’s are pushing the limits, the techs need to learn how to fix it and get some further education. MMI has got your back on that too.

Overall, I harken back to my own time going to a technical school, picking out my courses, talking to dealers, and ultimately working as a certified master technician for over 7 years. It set my course and put me in the workforce within a year. Unlike many college programs that are double and triple the cost depending on the degree, most don't end up using it anyway. 

Learn a trade, skills stay with you for life. Thanks again to Tim at MMI for the great conversation, we hope you find some value in this podcast.

Follow Our Guest Tim:

LinkedIn: https://www.linkedin.com/in/tim-yarborough-bb6b3415a/ 

MMI: https://www.uti.edu/programs/motorcycle

Email: tyarborough@uti.edu 

Phone: 623-879-4381

Follow Our Host Jacob:

Twitter: https://twitter.com/mrjacobberr 

LinkedIn: https://linkedin.com/in/jacob-b-berry 

Website: https://www.internetsalescoaching.com/ 

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Motohunt: www.motohuntpremium.com