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Explore every episode of the podcast The Dead Pixels Society podcast

Dive into the complete episode list for The Dead Pixels Society podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Candid Copyright Conversation with Sheryl Bashore and Bob Kenward05 Apr 202600:58:46

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Parents can erase a watermark for five bucks, AI keeps getting better, and “just screenshot it” has become a reflex. So what do you do if you make your living in volume sports photography? Gary Pageau of The Dead Pixels Society sits down with Bob Kenward of Fluvanna Photography and Sheryl Bashore of Sheryl Z Photography, two of the most respected voices in youth sports and cheer, dance, and gymnastics photography, to get honest about what’s happening right now and what actually moves the needle.

Kenward shares what he learned after turning on SnapShield style screenshot deterrence and activity tracking inside his GotPhoto workflow, including the surprising volume of mobile screenshot attempts and why friction can push some families to finally place an order. Kenward brings the counterpoint from the premium side of the market: when the imagery is truly stunning and the commitment level is high, the buy rate and average order value can stay strong without obsessing over every stolen proof. Together we unpack the real issue behind the copyright anxiety: customer psychology, perceived value, and how much parents have already invested in the sport.

We also get practical on pricing strategy, prepay versus post-proofing, handling sibling gallery requests without blowing up your margins, and why volume is “systems first” work. If you’re trying to scale with better workflow, faster turnaround, and smarter account selection using revenue per athlete, this conversation is p

The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..

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Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

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Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 2027, at the RIO Hotel and Resort in Las Vegas, N

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

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Hosted and produced by Gary Pageau
Announcer: Erin Manning

How To Exit A Small Business With A Real Plan, with David Hori 27 Mar 202600:33:17

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If your business disappeared for two weeks, would it keep running, or would everything grind to a halt because the “manual” is in your head? The Dead Pixels Society sits down with David Hori, principal at Topline Operators, to get practical about small business acquisition and what actually makes a company transferable, financeable, and worth buying. Hori brings a rare mix of experience: scaling VC-backed teams through acquisition exits, then shifting into buying and advising local businesses where succession planning is often missing. 

He unpacks the starting point for any exit plan: Understanding the owner’s role and spotting where the owner has become the bottleneck. From there, we talk process documentation that works in the real world, including the camcorder method for recording repeatable workflows and capturing not just what you do, but why you do it. For listeners in the photo imaging industry, camera stores, photo labs, and studios, the message is especially relevant: systems and trained people protect your customer experience and your valuation when equipment, seasonality, and production complexity are in play. 

Hori also breaks down deal dynamics buyers and sellers wrestle with, including earnouts, seller financing, and why many sellers want cash at closing even when it keeps deals from happening. We get into valuation and the numbers behind it, from EBITDA and seller discretionary earnings to how buyer types change price, whether it’s a cash flow buyer, a strategic trade buyer, or pri

The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..

Listen on: Apple Podcasts   Spotify

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 2027, at the RIO Hotel and Resort in Las Vegas, N

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Top Five Dead Pixels Society episodes of 202524 Dec 202500:40:44

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A milestone worth pressing pause for: The Dead Pixels Society is marking our 250th episode with the most popular episodes of the year, from AI that actually helps you create less chaos to sales that feel like service instead of pressure. 

Ever found yourself frantically scrolling through thousands of photos trying to find that one perfect shot you know exists somewhere? This frustration sparked the creation of MediaViz AI when founder Troy DeBraal's business partner slammed his phone down in a restaurant after failing to locate a crucial photo of his son. "Why can't you build something that can keep track of all my good photos and get rid of all this junk?" he demanded – and a revolutionary AI photo curation platform was born.

What if everything you've been taught about sales is actually holding you back from extraordinary success? Marc Von Musser, sales expert and founder of Soar and Roar, challenges conventional wisdom with a refreshing perspective that could transform your approach to business.
 
Growing up as the son of a renowned photographer who captured 150 national magazine covers in a single year, Von Musser learned early that success comes not from transactions but from capturing essence and creating value.

Ever wonder how a school photo lab with 600,000 students a year keeps quality high when half the photog

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The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..

Listen on: Apple Podcasts   Spotify

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

From Pixels to Perception: The Marketing Odyssey of Gee Ranasinha04 Apr 202401:10:09

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Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.

Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating marketing waters without a seasoned guide. He examines the nuances of brand perception, the vital role of strategic insight, and the powerful synergy between marketing and sales—distilling the essence of what drives a business forward.

Step behind the curtain of marketing and strategy, where Ranasinha confronts the skepticism of C-suite executives and the tension between logic and creativity. Learn how the blend of art and science in marketing can be the difference between noise and signal in an oversaturated market. As they traverse the evolving landscape of advertising technology and AI, Pageau and Ranasinha dissect the relationship dynamics between marketing and sales, emphasizing the significance of maintaining their distinct roles for the benefit of long-term strategic goals. 

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..

Listen on: Apple Podcasts   Spotify

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

IMG.LY's Pivot from Trending Photo Service to Product Development Leader with Eray Basar28 Mar 202400:34:53

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Discover the transformative journey of IMG.LY's Eray Basar as we traverse the landscape of tech innovation and product development. In this candid conversation with Gary Pageau of the Dead Pixels Society, Basar shares the highs and lows of starting a tech-focused agency that launched a popular Twitter photo service and the subsequent pivot to a product development powerhouse. He shares IMG.LY's the importance of adaptable business models, the advantages of an agency's perspective in product creation, and the art of learning from your audience to spearhead product innovation.

Venture into the complex world of tech licensing,  Basar decodes the intricacies of monetization and the delicate art of pricing pioneering technologies. The discussion navigates the challenges of the printing industry, adapting marketing strategies to the unique visual languages of different social platforms, and considering the future impacts of artificial intelligence on the field.

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
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Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Charting Creative Entrepreneurship and Small Business Marketing with Drew Donaldson21 Mar 202400:35:37

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Have you ever found yourself at a career crossroads, yearning for creative liberation and the thrill of entrepreneurship? Drew Donaldson, founder of GroHaus, joins Gary Pageau of the Dead Pixels Society to share his transformation from a film and television graduate to a marketing maven. Donaldson transports us through inspirations drawn from his parents' business savvy, and how a mix of resilience, strategic thinking, and a dash of serendipity allowed him to cultivate a flourishing marketing agency amidst the chaos of a global pandemic.

Donaldson provides an insider's look at the delicate dance between maintaining creative gusto and the practicalities of delivering standout marketing services. He dissects the nuances of small business marketing, from the allocation of budgets to embracing technological advancements, all while keeping the human touch at the forefront—think Ace Hardware's neighborly charm versus the big-box detachment.

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

From Fire to Flourish: Rachel Arbuckle's Journey to Photo Organizing Success14 Mar 202400:37:21

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There are moments when life throws a curveball that ignites a spark within us, reshaping our future in ways we never expected. Rachel Arbuckle is no stranger to such pivotal moments. On the podcast today, she recounts a harrowing experience that nearly cost her family's photographic legacy to fire, prompting her to start 2000 Paces Photo Organizing. She transitions from the structured corporate world to the entrepreneurial realm of photo preservation.

Arbuckle walks us through the expansive growth from a cozy home office to a dynamic 1,400-square-foot workspace. and how the Photo Managers community became instrumental to her business. Looking ahead, Arbuckle delves into the intricacies of non-proprietary storage solutions, the ethical use of AI, and the increasing demand for services that help manage the digital deluge of customer photo collections.

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
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Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Navigating the Remote Work Landscape with Kyle Mau, Hire-UA.com07 Mar 202400:25:33

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Venture with us into the future of work as visionary CEO Kyle Mau of Hire-UA.com sits down with Gary Pageau of the Dead Pixels Society to recount his transition from a Californian computer systems engineer to an entrepreneur in Eastern Europe. Tap into Mau's story as he navigates from the corporate world to found a remote work company based in Ukraine. His story is a testament to the versatility of remote work, the wisdom of building a stable, dedicated workforce, and its pivotal role in enhancing operations and refining customer service.

As Mau makes the case for remote employment, Ukraine emerges as a focal point, teeming with a young, self-reliant generation. Discover the unique advantages and challenges of managing a business amid political disruption, and the strategic measures taken to ensure remote employee welfare. Mau also discusses the implications of AI and automation—will they supplant human creativity and service, or can a harmonious balance be struck? Mau's involvement in recruitment and the growing reliance on Eastern Europe remote teams underscores a dynamic in the employment sector. 

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Mastering SEO Alchemy: Proven Strategies for Converting with Jesse Ringer29 Feb 202400:32:25

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Unlock the secrets of SEO mastery with the guidance of Jesse Ringer, the founder of Method and Metric, based in British Columbia. This episode navigates the world of search engine optimization (SEO), with Ringer sharing his strategies that transform everyday websites into powerful customer magnets. He confront the outdated practices that plague the internet, like the keyword stuffing, and charts a course towards content that's not just rich in relevance, but that resonates with the core of your target audience.

In this conversation, Ringer tackles the tough questions: How does bounce rate influence your website's story? What does the shift in Google's algorithmic gaze mean for your online presence? With Ringer's insights, you'll emerge equipped to interpret analytics like a seasoned seer and craft an online narrative that not only captivates but converts. This is the blueprint for building a highway of organic traffic.

For a free competitor audit, click here.

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

ShareMe.Chat
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Transforming Your Video Marketing Strategy with Mike Vanelli22 Feb 202400:25:58

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In this episode of the Dead Pixels Society podcast, Mike Vanelli, creative director of  Envy Creative illuminates the rapid evolution of the video marketing industry. Vanelli shares the trends and techniques for anyone looking to reach their audience on social platforms like TikTok and Instagram with videos that pack a punch in way less time than your morning coffee run. Vanelli brings his Los Angeles expertise straight to our conversation, revealing the magic behind Envy Creative's full-spectrum production capabilities: scriptwriting, ready-to-shoot standing sets, and a troupe of actors who can bring any message to life. 

Host Gary Pageau and Vanelli discuss the common hurdles small businesses face and spin them into opportunities, showing how to slice and dice longer videos into engaging morsels that keep your brand at the forefront. Step away from the noise of raw, user-generated content and into the realm of polished yet punchy advertising pieces that blend professionalism with entertainment. Join us for a deep dive into the creative and technological forces shaping video marketing today, offering practical advice and thought-provoking strategies to ensure your content not only turns heads but turns profits too. 

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
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Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Capturing Life's Moments: The Marcus Legacy and the International Photographic Council's Mission15 Feb 202400:22:38

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Join us on a visual odyssey with Andy Marcus, the president of multigenerational NYC studio Fred Marcus Studio and president of the International Photographic Council (IPC). In a heartfelt recount of his family's history, Marcus unveils poignant chapters from his father's flight from Germany to the establishment of a legendary photography business serving high-profile clients. The Fred Marcus legacy, steeped in rich tradition and continued by Andy's son, Brian, exemplifies the art of capturing life's grandest moments. 

Marcus also serves as the president of the IPC, with the mission of fostering unity and recognition in the photographic community. Hear about the IPC's dedication to nurturing the future of photography through selective scholarships, and how enthusiasts can become part of this vibrant community. With a spotlight on the upcoming IPC luncheon, Marcus highlights the unique opportunity for networking and engagement—essential for those with a passion for the photography industry. 

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

A Photographer's Journey to Entrepreneurship and Empowerment, with Emma Alexander08 Feb 202400:33:27

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Ever felt like you were meant for something different than the path you initially chose? Emma Alexander sure did. She joins Gary Pageau of the Dead Pixels Society as the co-founder of Wisern and Mother Bran, to share her serendipitous transition from behind the lens to the logistics of the photography industry. She recounts the pivotal moments that led her away from the camera and toward her true calling in production and strategic planning. This isn't your ordinary story about photography; it's a narrative of self-discovery and the hard-earned triumphs in the art of business and creativity.

Alexander illustrates how embracing core values can be the beacon for navigating the tumultuous seas of the industry, especially for those championing underrepresented artists. And if you're struggling with the solitary nature of creativity or finding confidence in your pricing, Alexander's insights will be invaluable. Join us for a candid conversation filled with strategies for success, from finessing your five P's to steering through client management with grace—and prepare to be empowered on your journey to professional and artistic fulfillment.

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

ImageQuix and Fotomerchant executives interview06 Feb 202400:22:55

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ImageQuix, a leading provider of software solutions for professional photographers, recently announced the acquisition of Fotomerchant, one of the most respected end-to-end workflow solutions for high-volume studios. In this special group interview episode, Gary Pageau of the Dead Pixels Society talks with Tim McCain, president, of ImageQuix; Elmar Platzer, CEO and co-founder, of Fotomerchant, and Derek Clapham, CTO and co-founder, of Fotomerchant, about what this combination means for the industry, for the companies and their customers.

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

A Camera, A Hustle, And Forty Years Of Reinvention with Kirk Voclain18 Dec 202500:37:19

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Ever wonder how a “boring” photo of a metal part could move a seven-figure sale? Gary Pageau of the Dead Pixels Society sits down with veteran photographer Kirk Voclain to unpack four decades of pivots, from a cereal‑box Instamatic to seniors that paid the bills, then into commercial, industrial, and real estate work that sells outcomes, not megapixels. Voclain’s story is part grit, part curiosity, and entirely practical: market directly when gatekeepers want kickbacks, promise ROI to businesses who must buy, and turn every shoot into downstream print revenue with albums, cards, and smart lab integrations.

He also digs into the moments that changed his trajectory: a teenage wedding that proved passion can pay, a decision to bypass school-volume politics, and a 2016 read of the curve when senior orders softened. Voclain lays out how he reframed photography as a business asset—product images that drive revenue, corporate visuals that recruit, listings that convert—and how he kept margins healthy by bundling design, using pro labs for direct fulfillment, and charging real money for files. His guide for the next generation is refreshingly blunt: avoid debt, make gear pay for itself, and price for the value you actually deliver.

You’ll also hear how he bridged film and digital by testing, showing clients one perfected digital image per session, and letting demand justify the switch. And because creativity doesn’t stop at the studio door, Voclain shares the spark behind "Double Exposure," his new spy thriller where a photographer’s access becomes the ultimate cover. It’s a reminder that the camera isn’t just a tool—it’s a passport to

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 2027, at the RIO Hotel and Resort in Las Vegas, N

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Mixbook's Photobook Evolution and AI Journey, with Andrew Laffoon01 Feb 202400:27:14

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Join the celebration as we hit 150 episodes! This time, Gary Pageau talks with long-time Dead Pixels Society member Andrew Laffoon, CEO and co-founder of Mixbook. Listen to the story of Mixbook's transformation from a simple yearbook concept to a pioneering force in photobook storytelling. Laffoon shares the story of how the company continually adapted to the seismic shifts in photo printing technology, from the boom of the mid-2000s to today's cutting-edge AI, all while responding to the creative needs and desires of their customers.

Uncover the secret sauce of Mixbook's success: A combination of a robust bootstrapping culture and a deep understanding of consumer needs. Laffoon sheds light on the strategic establishment of an Eastern European engineering hub, the underappreciated role of company culture, and the gritty determination that fuelled Mixbook's growth while maintaining a lean investment strategy. Then, he shares the nitty-gritty of AI's role in curating customer experiences that resonate with authenticity and personal storytelling, and how Mixbook is navigating the delicate balance between technological advancement and user agency. If you're fascinated by the confluence of AI, creativity, and the personalized future of print media, this is one episode you won't want to miss.

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Maximizing Your Google Ads Impact with Dmitry Smirnov, Big Life Marketing25 Jan 202400:35:59

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Unlock the secrets to maximize the impact of Google Ads with insights from Dimitri Smirnov, CEO of Big Life Marketing. In this interview with Gary Pageau of the Dead Pixels Society, Smirnov reveals how to make each ad dollar work harder, and why your business should leverage Google's extensive reach, especially in the photo imaging industry.

Venture deeper into digital marketing as he explores the nuances of advertising across Facebook, Google, and YouTube. Discover the distinct customer mindsets unique to each platform and how to navigate Google's mysterious algorithm updates that can make or break ad performance. Smirnov illuminates the process of repurposing content and the indispensable art of A/B testing—fine-tuning every element of your campaign from snappy headlines to compelling calls to action—to ensure your advertisements aren't just seen but truly engage and convert.


Rounding out the discussion, Smirnov challenges the traditional confines of advertising budgets, by advocating for a nimble, data-driven mindset that can propel small businesses. He shares insights from his affiliate marketing practice, emphasizing how small enterprises can outpace their larger counterparts with agility and quick decision-making.

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Crafting Digital Legacies: How Projector Turns Family Films into Modern Streaming Experiences18 Jan 202400:38:40

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Imagine transforming a clutter of dusty old family films into a sleek, modern viewing experience. Robert Marks, CEO of Projector, explains the compelling reason behind this new digital video service in this interview with Gary Pageau of the Dead Pixels Society. Marks' entrepreneurial spark ignited from a personal need to easily access and enjoy his own family's cherished visual memories, leading to the creation of a unique platform that's been called 'Netflix for your home movies.'

This episode unpacks the nuts and bolts of Projector's annual subscription model and its standout feature: Turning photo albums into cinematic slideshows right on a TV screen. The conversation leads us through the user-friendly design and Marks' vision for a future where our personal histories are as streamable as our favorite shows.

Lastly, Marks gives us a behind-the-scenes tour of how Projector's growth was propelled by affiliate marketing, rather than costly advertising. He shares insights on forging fruitful partnerships, such as those with The Photo Managers and IPI Photo, which helped garner an enthusiastic early adopter community. The discussion reveals the strength in leveraging established networks and the low-overhead, high-reward business model that's setting Projector apart in the digital legacy space.

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The Climb with Cherie Clonan
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Shifting Paradigms in Photo Prints and Advertising with Frintz's Bill Testa11 Jan 202400:32:04

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Learn more about the intersection of photo printing and direct-response advertising as Gary Pageau of the Dead Pixels Society as he interviews  Bill Testa, the mastermind behind the new free photo-printing app, Frintz.  Moving away from his three-decade tenure in the printing industry, Testa has crafted an innovative platform where free, high-quality photos meet targeted advertising. Frintz is a fresh approach to consumer engagement and brand connection. In this episode, we explore how Frints utilizes demographic and geographic insights to curate personalized advertisements without encroaching on user privacy.

Testa is transforming print advertising with his platform bringing major brands into the fold and demonstrating how QR codes and a revenue-sharing model can create a symbiotic ecosystem for all involved. By appealing to a demographic that's grown distant from physical prints, Frintz is re-establishing the value of the tangible in a digital world.

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From Shutter to Startup: The Journey of Turning Photography into a Business with Dave Herring04 Jan 202400:24:23

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Prepare to unlock the mysteries of transforming a passion for photography into a thriving business with guest Dave Herring. In this interview with Gary Pageau of the Dead Pixels Society, Herring unfolds his narrative, detailing his pivot from nonprofit pursuits to the bustling freelance photography scene. He shares the mechanics of establishing a photography business, the art of diversifying one's creative portfolio, and the dance of forging partnerships with tourism boards for travel photography. Herring's tale isn't just about the perfect shot; it's a masterclass in the subtle blend of still and video, propelled by innovative tools that cater to the hybrid demands of today's visual storytelling.

Herring discusses the mind of a creator, where structure begets freedom, guided by the wisdom found in the classic book "The E-Myth Revisited." In this interview, he shares insights into evading the snares of creative burnout, drawing on the profound teachings of thought leaders like Patrick Lencioni and Dr. Henry Cloud. Moreso, witness the transformative power of local creative communities, particularly within the flourishing hubs of the Bay Area and Silicon Valley, as they serve as the incubators of innovation and communal inspiration for artists and entrepreneurs alike.

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Exploring Mobile-First Design, AI, and Photography with Zenfolio's Keith Barraclough21 Dec 202300:37:07

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In this episode of the Dead Pixels Society podcast, Gary Pageau talks again with Keith Barraclough, CTO and CPO of Zenfolio, a comprehensive business solution tailored for photographers, complete with beautiful galleries, CRM, and campaign management capabilities. Barraclough describes Zenfolio's pivotal role of mobile-first design and how AI is revolutionizing workflows for photographers.

Barraclough describes the company solutions AI brings, from showcasing mobile device products to providing relevant examples for users. Barraclough advocates that all the advancements have privacy as a top priority, and photographers can even tailor multiple versions of their sites for different seasons or markets.

Barraclough explains the image processing process on the photographer's machine before uploading to the service, ensuring privacy and protection. He discusses the balance between authenticity and manipulation in the age of AI, the increasing demand for branding in portrait photography, and the changing dynamics between photographers and consumers due to social media. 

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Diving Deep into Cybersecurity: Threats, Prevention, and the Importance of Awareness14 Dec 202300:29:53

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Get ready to dive into the murky waters of cybersecurity with our guest, Matthew Wolfe, director of Cybersecurity Operations at Impero Software Solutions. Ever wonder what information is under threat in the photo/imaging industry? Ever consider the ramifications of mishandling sensitive data? Wolfe unveils the significant role of human error in data breaches and emphasizes the value of cybersecurity awareness in preventing attacks, particularly through email phishing scams. We also discuss the devastating effects of compromised server security, using the Los Angeles Unified School District hack as a chilling case study.

In the second part of the discussion with Gary Pageau of the Dead Pixels Society, Wolfe delves into the chilling realities of ransomware, remote access Trojans, and the importance of email security gateways. Through the discussion, he highlights the urgent need for school photography companies to protect children's personal information and provide insights into the alarming value of social security numbers on the dark web. Learn how to navigate the perilous path of cybersecurity and shield your business from these hidden threats. 

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The Journey of WCD to Curavate: A Discussion with COO Lindsay Duprey07 Dec 202300:31:53

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Get ready to uncover the transformative journey of WCD as it expands with Curavate, a  personalized print fulfillment venture. Our guest, Lindsay Duprey, COO of WCD, discusses with Gary Pageau of the Dead Pixels Society the tale of this evolution that expands from a film and digital lab to a full-fledged print powerhouse. Duprey shares the unique customer-focused approach that WCD has adopted and highlights how they've co-created solutions with clients, enhancing their customer service experience. 

Duprey explores the creation of Curavate, an internal startup within the longstanding family-owned WCD, focusing on the wall decor market. Duprey deciphers the nuances of the branding process, the potential of tapping into the US market, and the wide range of products Curavate offers. Lastly, we delve into the brand's marketing and pricing strategy, shedding light on its playful persona, the challenges of pricing, and its aim to provide value while maintaining a mid to higher-end positioning.

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The Power of Differentiation and Audacious Leadership with Roy Osing30 Nov 202300:37:06

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Are you ready to challenge the status quo and dare to be different in business?  Gary Pageau of the Dead Pixels Society sits down with Roy Osing, a seasoned entrepreneur who's trailblazed his way through the Canadian telecom industry, establishing a multi-billion dollar company from scratch over the span of 40 years. Osing's mantra - "be different or be dead" - has been the backbone of his audacious journey, driving him to constantly innovate, creating ripples of value for his customers, and making a name for himself in an aggressively competitive market.

Osing dissects the magic of differentiation through customer experiences. It's not just about selling products, but about offering an experience that customers can't resist while ensuring that you're the only game in town offering it. This discussion is peppered with personal encounters of working with small companies, outlining the significance of differentiation, and the power of prioritizing the customer experience above all else.

Osing also dives into the world of audacious leadership and its role in shaping business strategy. He shares the story of assisting a boat-selling company in crafting a unique statement centered on the desires of its customers. He also touches upon the concept of leadership by serving, and how this seemingly simple idea can pave the way to success in business.

For more information about Osing's work and to join in the conversation, visit https://www.bedifferentorbedead.com/

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Igniting Transformation: A Journey With Leading FireWalk Instructor, Dave Albin16 Nov 202300:40:00

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What if you could ignite the fire of transformation within your team and yourself? In our latest episode, Gary Pageau of the Dead Pixels Society is joined by Dave Albin, America's leading FireWalk instructor, who’s spent his career doing just that. Albin recounts his journey from sobriety to self-discovery, sharing fascinating insights from his experiences in the security and limousine industry, and his pivotal experience at a Tony Robbins seminar that led him to the path of FireWalking.

In this conversation, Albin shares how he became the captain of Tony Robbins' FireWalk team, and how his military background and security experience opened doors to subcontracting opportunities for Tony Robbins. He uncovers the transformative impact of FireWalking at corporate events, such as those at Google, and the power of reflexology as a means to understand our bodies better. Albin's story is a testament to the transformative potential of personal development and the impact it can have on both individuals and teams.

Finally, we delve into how transformative experiences like FireWalking can be a valuable tool for entrepreneurs looking to invest in their teams. Albin shares innovative strategies beyond FireWalking, such as rebar bending, the arrow break, and board breaking, demonstrating how these experiences can foster stronger relationships and teams. We also discuss how reflexology and other therapies can be employed to further understand our bodies and enhance team dynamics. Don't miss this episode packed with valuable insights and strategies to ignite personal and team transformation.

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The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..

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How 36Pix Uses Data To Elevate School Photography Quality At Scale11 Dec 202500:31:46

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Ever wonder how a school photo lab with 600,000 students a year keeps quality high when half the photographers are new each season? We sat down with Robert Ste-Marie, CEO of 36Pix, to explore Eva. This data-driven evaluation platform scores every image so managers can catch problems fast, coach with clarity, and tie rewards to real outcomes. No fluff—just the metrics that move sales: smiles, closed eyes, blur, glasses glare, face shine, and exposure repairability, according to the company.

Ste-Marie walks us through why manual folder dives fail at scale and how Eva creates a near-real-time feedback loop without slowing down shoots. Robert explains how studios can weigh different criteria by job type, link images to individual photographers via camera IDs or filename rules, and compare each shooter against company benchmarks across the season. The result is a clear, fair picture of performance that turns training into revenue: raise smile rates, cut reshoots, and reduce contract risk.

Ste-Marie shares surprising insights from live data—like how much expression variance exists between photographers on similar jobs—and how those findings shape better onboarding and coaching.

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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 2027, at the RIO Hotel and Resort in Las Vegas, N

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Applying LEAN Techniques to Creative Businesses with Stuart MacDonald09 Nov 202300:38:44

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What if the strategy for eliminating waste and enhancing efficiency from the corporate world could be applied to magic? Join us for a spellbinding conversation with Stuart MacDonald, a one-of-a-kind magician turned entrepreneur who dared to do just that. MacDonald, whose career spans from touring as a magician to running a haunted house, to entering the corporate world and filming a documentary, shares his journey of triumphs and lessons learned.

In the labyrinth of creating a magic act, LEAN principles, time management, and inventory management become crucial aspects of the process. Imagine a thousand-part act that needs to be assembled and disassembled efficiently. That's exactly what MacDonald did, and his dedication to perfecting his craft landed him a coveted spot on  Penn and Teller's "Fool Us," while also pushing him into the top 10 at the World Magic tournament. Relive MacDonald's inspiring journey of overcoming challenges, the importance of refining his act, and how his victory opened doors to success.. This episode is an enchanting blend of magic, entrepreneurship, and the sheer power of resilience and innovation.

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The Climb with Cherie Clonan
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Unlocking the Secrets of Business Acquisition with Adrian Knight02 Nov 202300:28:11

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Ever wondered how someone bounces back from failed startups to buy a three-decade-old establishment for merely a quid? Buckle up for a captivating journey with our guest, Adrian Knight, a seasoned business acquisition specialist, who did exactly that. Listen to Knight's absorbing narrative as he takes us through his journey of business acquisitions, the art of negotiation, and cultivating successful relationships. 

This episode unlocks the secrets of business acquisition, as Knight candidly shares his strategies for understanding seller motivations and ensuring their peace of mind. Learn about Knight's unique approach to negotiation and the importance of maintaining relationships beyond transactions. Benefit from his valuable insights on knowledge transfer, assessing business value, and identifying potential acquisitions. Whether you're an aspiring entrepreneur or an established business professional, this episode is guaranteed to provide you with useful insights, and maybe even inspire you to embark on your business acquisition journey.

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Mastering the Power of Visual Narratives, with Caroline Petersen26 Oct 202300:30:23

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Ever wondered how visual storytelling can capture your audience's attention in an impactful way? Caroline Petersen, the creative force behind Gallery Design Studio and eShelf, joins Gary Pageau of the Dead Pixels Society to demonstrate the intricacies of this form of marketing. She delves into the power of visual storytelling - a captivating sequence of events that can connect with customers both emotionally and informatively. Filled with real-life examples, Petersen's insights help us understand the significance of maintaining consistency across platforms and how case studies can effectively kick-start your storytelling journey.

Moving forward, we explore the exciting world of AI in creative marketing. Uncover how artificial intelligence can streamline your processes, generate innovative ideas, and elevate your digital campaigns. While infographics can be a great tool, they come with their own set of challenges. We'll guide you on how to leverage them effectively and measure the success of your digital campaigns. Petersen also introduces eShelf, a digital asset management solution designed to streamline creative operations. 

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Transforming Business Strategy Execution with Kerry-Ann Powell19 Oct 202300:36:56

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Are you ready to supercharge your small or medium-sized business strategy?  Kerry-Ann Powell, a business strategy maven with two decades of experience, joins Gary Pageau of the Dead Pixels Society to share her wealth of knowledge. Armed with a background in fundraising, law, lobbying, and more, Powell casts a spotlight on the strategic process for small and medium-sized businesses.

In this interview, she digs deep into the necessity of having an operating system in place and breaking down your strategy into achievable goals. Powell's expertise shows how to secure approval at lower levels to ensure correct implementation and the importance of daily progress tracking.

As an example of the importance of the role of leadership and tracking metrics in bringing a strategic plan to life, Powell describes the crisis faced by Boeing. She also divulges the tools and software systems that can help you track progress and hold everyone accountable. Powell dives into the significance of fostering a sense of ownership among employees and lighting the fire within them to achieve success. 

Learn more at The 8 True Culprits That Are Causing Chaos in Your Business at this link.

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The Infotainment Shift: A Roadmap for Small Businesses12 Oct 202300:26:01

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Gary Pageau of the Dead Pixels Society talks with David Van Beekum, the brain behind Tweva, a social TV network designed for small businesses. Imagine your local bulletin board transforming into a digital haven where businesses and influencers collaborate to showcase hyper-local content. That's what Tweva brings to the table. Van Beekum navigates us through this concept, highlighting how it breaks down traditional advertising barriers and connects small businesses to their customers in unique and engaging ways.

On the journey of exploring the power of social TV, Van Beekum shares his insights on how small business owners can wield the power of different platforms and influencers to their advantage. He talks about the shift from conventional ads to infotainment - a blend of information and entertainment, and how digital technology facilitates the path to wider audiences. This episode is a roadmap for small businesses stepping into a new era of content creation and audience engagement. Stay tuned for this riveting conversation that unravels the potential of social TV for small businesses.

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Insights into the Art of Hiring and Sales with Peter Cotton05 Oct 202300:28:52

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Ever thought about the art of successful sales and recruiting? Join Gary Pageau of the Dead Pixels Society in this conversation with Peter Cotton, the brain behind Best Sales Talent in Massachusetts. We'll explore Cotton's incredible career progression, starting from selling greeting cards as a child to being a part of a Fortune 500 company. We cover the golden era of the photofinishing industry and understand how it led to Cotton's transition into sales recruitment. Hear first-hand expert commentary on how the current job market is leaning towards candidates, and why the idea of a sales career is catching the fancy of the younger generation.

Cotton shares essential interviewing techniques for employers. He discusses the importance of a detailed job description, the pitfalls of personality-based hiring decisions, and the drawbacks of DIY recruitment processes. Gain insights into the anatomy of a successful salesperson and find out why most upper-level job opportunities aren't listed anywhere. Tune in to our enlightening conversation with Peter Cotton, as he offers invaluable insights into sales recruitment and the ever-evolving job market

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Strategies for Business Success: Insights from Beate Chelette28 Sep 202300:30:35

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Ever wonder how you can take your business from good to great? In this week's episode, Gary Pageau of the Dead  Pixels Society is joined by Beate Chelette. She shares her remarkable journey from Elle Magazine photo editor to distinguished business owner. Listen as Chelette explains how she skillfully navigated the changing landscape of the photography market, identifying early signs of commoditization and adapting her business strategy accordingly. Today, she is also the host of the Business Growth Architect podcast.

Chelette offers us a first-hand account of her transition to business ownership, and the challenges she encountered along the way. Among these were the inherent issues with subscription models that led to copyright disputes and the complexities of selling her business. She enlightens us with her negotiations with industry giants like Corbis and Jupiter Images. 

She also discusses the crucial task of aligning offerings with market needs. With real-life examples from my own journey of rebranding and retooling my program, Airtide Avatar, we discuss the importance of understanding the customer's mindset. Plus, we dive into creative marketing strategies and how to position your products to create valuable moments for customers.

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Revolutionizing the Photography Industry: GotPhoto's Acquisition, Digital Transformations, and Future Plans21 Sep 202300:25:48

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Ready for more insights on the cutting-edge of the volume-photography industry? Join Gary Pageau of the Dead Pixels Society for a candid discussion with Benedikt Greifenhofer, CEO of GotPhoto, where he shares the fresh news of GotPhoto's latest business move: the acquisition of Next Gen Photo Solutions.  The acquisition of Next Gen allows for seamless integration of their services through GotPhoto, plus the company plans to invest in the current Next Gen system to help create an elevated service, providing the photographer with better offerings

Greifenhofer also discusses the strategic advantage of embracing AI and digitization in the photography industry. In the second segment, he discusses how this digital transformation has lowered barriers to entry and increased profitability for photographers. He also discusses the significant impact of COVID-19, examining how companies have adapted to a more digital-focused environment to meet evolving customer expectations. 

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

International Photographic Council (IPC)
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Mastering Finance: From College Dropout to Successful Entrepreneur with Chris Miles14 Sep 202300:34:36

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Ever wonder how the masters of finance manage to retire not once, but twice? Our guest today, Chris Miles, a financial expert from Utah, will not only answer that question but will also walk you through his journey from being a college dropout to a successful entrepreneur. Miles pulls back the curtain on the world of passive real estate investing, revealing how he found financial freedom and how you can do the same.

We dive into the heart of Miles' strategies, exploring how to maximize business profits and convert them into stable, predictable passive income. He lays bare the power of leveraging money to create additional income streams and offers sage advice on navigating through complex financial concepts like 401K and IRA plans, stock markets, and property equity. From the world of real estate investing, we hear Miles' views on potential pitfalls and how to avoid them, as well as his insights on effective property management and investment options that yield a high return.

In the final segment, we discuss the importance of diversifying passive investments and understanding ROI. Miles underscores the necessity of diversifying income streams, even your emergency funds, and encourages listeners to explore avenues like oil and gas investments.

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The Impact of Generative AI on the Imaging Industry with Hans Hartman, Visual1st07 Sep 202300:38:56

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Want to unravel the mysteries of Generative AI and its impact on the imaging industry? In this episode of the Dead Pixels Society podcast, Gary Pageau interviews expert, Hans Hartman, the chairman of Visual1st. Discover the transformative difference between Generative AI and traditional AI, and how AI can generate media from simple prompts.

Hartman also ventures into the complex arena of digital rights in AI-generated images and a hard look at the ethical dimensions surrounding AI-generated images and the legislative and industry efforts to counterbalance the possible negatives of this groundbreaking technology.

Hartman also offers a preview of the upcoming Visual1st Conference. Listen in as Hartman provides a brief overview of the program, including a dual keynote by him and Alexis Gerard, a pioneer in digital imaging, covering "Profiting from major technology transformation - How about AI?" He also describes fireside chat sessions featuring industry leaders such as John Fisher, head of engineering for Google Photos, Ilka Demir from Intel's Trusted Media Group, and Tim McCain of PhotoLynx/ImageQuix. The conference promises to be a rich feast for anyone interested in the imaging industry.

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Visual 1st is the premier global conference focused on the photo and video ecosystem.

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The IRS Has No Chill, But Your Receipts Should, with Tanya Lawrence04 Dec 202500:32:14

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Taxes drain more profit than most owners realize, and that single fact changes how we build, run, and sell a creative business. The Dead Pixels Society sits down with accounting expert Tanya Lawrence to map out the moves that protect cash today and increase valuation tomorrow—without drowning in jargon or guesswork.

She starts with the foundation: Choosing the right tax treatment as your company evolves. Lawrence explains why an LLC is a legal shell, not a tax status, and how to time a shift from sole proprietor to S corporation as profits grow. From there, we dive into bonus depreciation and asset strategy for studios, labs, and print shops—how to expense gear in the year you buy it, when to spread deductions, and why leasing isn’t a shortcut to bigger write-offs. She also walks through a crucial point for anyone planning an exit: buyers and banks focus on the last three years, so a business needs clean books that show profit while still using assets and intangibles to optimize taxes.

The conversation gets practical fast on compliance and audits. Bank statements aren’t enough; receipts prove purpose. We share simple systems for digital receipts, the 75-dollar rule, and the pitfalls of vehicle deductions when personal use overlaps. We also reframe your website and SEO as intangible assets to amortize, not just marketing spend—especially relevant for photo retailers and labs whose storefronts now live online. On cash flow, Lawrence breaks the P&L myth and shows how principal payments and owner draws drain cash, even when profits look strong. For seasonal operators, we outline a multi-account setup that moves peak revenue out of sight and keeps the lights on in the slow months.

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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

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Exploring Operational Excellence for Business Expansion with Alicia Butler Pierre31 Aug 202300:40:19

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Gary Pageau of the Dead Pixels Society talks with Alicia Butler Pierre, the founder, and CEO of Equilibria, Inc., about operational excellence. The conversation revolves around the critical role of operational excellence in business expansion, sharing her company's unique approach to tackling issues like high turnover, audits, and escalating customer complaints using the Lean Six Sigma framework.

The discussion moves beyond just identifying problems, delving into the intricate balance between sales and operations. How can organizations ensure they deliver on their promises without compromising their operations? Alicia shares her insights. Additionally, we explore the necessity of possessing a robust business continuity plan and a disaster recovery tool. This conversation covers scenarios from dealing with supply chain disruptions to navigating natural disasters or coping with an essential component of your business shutting down. We wrap things up with a sneak peek into Butler Pierre's Smooth Operator Masterclass, a valuable resource for developing effective operational structures. 

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The Climb with Cherie Clonan
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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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The Art of Reinventing and Selling Businesses with Tracy Gunn24 Aug 202300:30:49

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Ever imagined an escape route from your own business? In this episode of the Dead Pixels Society podcast, guest Tracy Gunn of Get Exitable has not only dreamed it, but she also lived it. Gunn was at a point where she was juggling multiple businesses, feeling trapped, and desperately wanting out. And no, her way out was not just shutting down; she reinvented her businesses and made them so appealing that they attracted potential buyers. Listen to Gunn's journey from business revamp to its successful sale.

But, as we all know, selling a business is not easy. It requires strategic planning, organizational skills, and a whole lot of creativity. Gunn shares her insights on how she shifted her focus on building her assets, and her healing process from the hassles of running multiple businesses. She emphasizes the importance of maintaining a positive outlook about your business to potential buyers, even if it feels like the biggest headache in your life. 

We also explore the often overlooked aspects of selling a business - what do the buyers really look for? Are there any underappreciated factors that can make a business more appealing? Gunn shares her thoughts on these questions and more, including possible alternatives to selling, like mentoring a successor or taking a year off to enjoy the business before passing the baton. 

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Creating Opportunities: The Story behind Spectrum Studios17 Aug 202300:20:33

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Gary Pageau of the Dead Pixels Society explores the inspiring journey of Jim Pridemore, co-director of Spectrum Studios, a non-profit organization making a significant impact in the lives of young adults on the autism spectrum. This episode reveals the mission behind Spectrum Studios, its unique business model, and how the business is creating employment and personal development opportunities for those who have aged out of high school. You'll learn about the various revenue streams they've established, including a digital photo lab and movie digitization services, all while providing essential skills and training for their team.

Get ready to be moved by the transformational experiences of Karen and Jim, and their journey with Spectrum Studios. Jim Pridemore speaks candidly about the game-changing experience at the IPI conference in Las Vegas and how it led them to introduce new services, like film and video archiving, which is now their primary revenue source. This episode is a valuable source of insights about integrating individuals on the autism spectrum into the workplace, emphasizing the importance of education and understanding. Listen and be inspired by our guests' dedication to making a difference and driving positive change in the lives of those on the autism spectrum.

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Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Digital Content and Marketing ROI Decoded with Sara Nay, Duct Tape Marketing10 Aug 202300:23:52

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Ready to streamline your marketing and avoid shiny distractions? Our guest, Sara Nay, COO of Duct Tape Marketing and founder of Spark Lab Consulting, shares her knowledge, adding layers of insight on how to make your small business marketing more effective, with Gary Pageau of the Dead Pixels Society. Nay takes us through the history of Duct Tape Marketing, their systematic approach, and the Marketing Hourglass concept that helps guide your customers on their journey. She drives home the importance of understanding your target audience and resonating with their needs while underlining the need to focus your marketing efforts for maximum impact.

Ever wondered how to measure ROI when exploring digital content and marketing? Nay provides enlightening insights into this aspect, exploring different avenues available to small businesses from hiring an in-house marketer to outsourcing a fractional CMO. We also delve into the customer journey, the art of tactfully building a referral base, and ensuring a great experience for your customers every step of the way. Nay emphasizes the necessity of having a well-run business foundation for your marketing to be fruitful. 

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Artificial Intelligence and its Impact Across Industries: A Talk with Manuj Aggarwal03 Aug 202300:27:52

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If you've ever pondered the meeting point of artificial intelligence and human creativity, this podcast episode is a feast for your thoughts. Gary Pageau of the Dead Pixels Society is joined by Manuj Aggarwal, the inspiring founder of TetraNoodle Technologies, whose journey from a small Indian town to the forefront of Canadian tech entrepreneurship is remarkable. Aggarwal’s fascination with computers and technology, his work helping companies evolve their tech presence, and his passion for AI come alive as he deciphers AI's capabilities.

Aggarwal presents a compelling vision of AI as a disruptive force with applications that could reshape entire industries. He adds a personal touch to the discussion, including his experiences and insights into the potential for a marketplace for AI-generated artworks.

The conversation takes a meditative turn as we explore the convergence of AI with fields like healthcare, logistics, and real estate. Aggarwal reveals how AI can supplement human understanding and decision-making, offering a unique perspective on how meditation can help us better grasp our thought patterns. Spoiler alert: the parallels between AI and meditation are fascinating! In a finale, we delve into how AI can help us ask better questions, tell better stories, and even build better relationships.

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Setting the Record Straight: Kodak Digital History27 Jul 202301:07:40

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Ready to uncover the journey from film to digital photography? In this episode, Gary Pageau of the Dead Pixels Society talks with four former Eastman Kodak Co. executives - Ben Gibson, Bill Jackson, Mike McDougall, and Craig McGowan - who were there on the front lines of early consumer digital imaging.

In this conversation, our very first panel discussion traverses the winding path from film to digital, dissecting the trials and triumphs that marked this monumental shift. The panel describes the challenges faced by the evolution of Kodak's business units and the challenges they faced. The panel elaborates on Kodak's entry into consumer electronics and its strategic partnerships with Japane

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The Climb with Cherie Clonan
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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Unveiling the Power of Content Marketing with Rai Hyde Cornell20 Jul 202300:35:22

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Ever wonder how content marketing could change the game for your business? The Dead Pixels Society is fortunate to chat with Rai Hyde Cornell, the CEO and senior copywriter for Cornell Content Marketing. Cornell shares her journey into content marketing and the difference it holds against traditional advertising. She shares that content marketing isn’t just about pushing a product or service; it's about supplying your audience with crucial information to aid them in making the best decisions, creating a bond of trust, and fostering a long-lasting relationship.

This episode is a treasure trove of actionable insights. Cornell unravels the secret to building a productive content marketing strategy, underlining the necessity of understanding the audience, the business, and the unique connection between them. We also explore the power of SEO and keywords in boosting your content's visibility. 

Cornell connects the dots between content marketing and email marketing, illustrating the significance of taking a “snapshot” of website traffic and lead numbers to drive return on investment. We explore the magic of content upgrades and lead magnets and how email marketing can be used to send updates and offers to your target audience.

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Uncharted Path: Noah Hutton's Transformation from Enthusiast to Entrepreneur13 Jul 202300:30:20

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Imagine being a high school student with a simple passion for photography, only to discover that this passion could become your business. That's exactly what happened to our guest, Noah Hutton, the creative behind NTH Productions. As he takes us on his journey, we learn about his transition from a typical nine-to-five job seeker to a confident entrepreneur. His story is one of tenacity, adaptability, and a willingness to face challenges head-on.

Hutton's foray into real estate photography proved to be a game changer, opening up opportunities for video work. We chat about how equipment like the Sony a7 III camera and Zhiyun Crane 3s gimbal has played a vital role in his work. Plus, he gives us a glimpse into his strategy of incorporating community elements into his videos. We also discuss the practicalities of business, such as Noah's FAA 's Small UAS Rule (Part 107) certification, which allows him to use drone technology for business purposes.

Then, Hutton touches on the importance of building long-term relationships and making calculated decisions for business growth. He shares his plans of focusing more on the business development side of his work and hiring a creative director to take over the creative tasks. 

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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WhiteWall's Evolution: A Tale of Photolab Innovation with Jan-Ole Schmidt06 Jul 202300:25:29

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Step into the world of top-notch photographic printing with Jan-Ole Schmidt from the award-winning European photo lab, WhiteWall, as he pulls back the curtain on the company's evolution, from its humble beginnings to an international operation delivering gallery-grade images to more than 50 countries. Schmidt tells Gary Pageau of the Dead Pixels Society how WhiteWall has maintained the essence of a photo lab, blending traditional silver halide printing with Ultra HD prints, and their unique collaboration with LUMAS enables the offering of limited editions at affordable prices, without sacrificing quality. 

Then, Schmidt breaks down WhiteWall's multi-channel approach. Hear how they utilize physical stores, galleries, and sample sets to replicate the in-person experience for their customers and the swift delivery process all the way from Germany. He shares his insights on the importance of physical photos in this digital era.

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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From Listening to Leading: How Communication Transforms Business with Adi Segal 29 Jun 202300:30:00

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What if the key to improving your business, your team, and even your personal relationships was as simple as listening? This week, Gary Pageau of the Dead Pixels Society sits down with Adi Segal, CEO of Hapi, whose roots in emergency medical service taught him the transformative power of active listening. Segal shares his insights on how tuning in to understand, rather than merely respond, can revolutionize the workplace, boosting company culture and elevating employee retention and recruitment rates.

Segall illustrates the game-changing potential of listening for success. Join us in this enlightening exploration of how learning to listen can be the linchpin in growing stronger relationships, cohesive teams, and thriving businesses. 

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Why Knowing Your Audience Beats Trend-Chasing Every Time27 Nov 202500:25:32

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What if the problem isn’t your logo, but the foundation under it? We sit down with brand strategist Jessica Adanich to explore how real positioning, consistent visuals, and honest storytelling turn a business from forgettable to first choice. Adanich’s journey from sculpture and glass blowing to leading marketing at Mace, then launching Design Pod Studio, sets the stage for clear, field-tested advice: Branding is the sum of every touchpoint, not a mark on a shirt.

We dig into the brand discovery process—questions that force owners to name their five and ten-year goals, define target audiences, and pinpoint which aesthetics actually fit. Adanich shares a candid misstep about launching with a clever but confusing agency name, then rebuilding for clarity. From there, she maps how to move from transactions to experiences: packaging that earns price, photography that signals authenticity, and customer responses that build trust. If you want to charge more for a bar of soap or a specialty product, the unboxing, the booth, and the email all matter. Consumers are sharp; they spot stock photos and AI artifacts. Original images and a consistent tone of voice are no longer optional.

Adanich explains how to articulate your purple cow—the differentiator that justifies your price and attracts the right buyers—then proves it with a case study of a niche recoil pad brand that scaled by aligning product, visuals, and content. On tech, she’s pragmatic: AI and templates are tools, not strategy. Keep the human taste, use the tools to move faster, and make brand decisions with intent. Along the way, we cover email cadence that respects the inbox, how to test legacy

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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 2027, at the RIO Hotel and Resort in Las Vegas, N

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Hosted and produced by Gary Pageau
Announcer: Erin Manning

Pioneering Sports Photography as a Service with Haim Ariav, Glossy Finish22 Jun 202300:29:09

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What if you could turn your passion for youth sports photography into a thriving business? Join Gary Pageau of the Dead Pixels Society for an enlightening conversation with Haim Ariav, founder and CEO of Glossy Finish and co-founder of GFcrew, as he shares his journey from fashion photographer to youth sports photography mogul. Discover how Ariav's innovative approach to providing photography as a service, rather than a product, has set him apart in a competitive market and allowed him to work with some of the largest youth sports events in the country.

In this episode, we dive into Ariav's fascinating story, from his start in multimedia to the creation of his mobile photo lab and the lessons learned from Lifetouch. We also explore GFcrew and GFcrew/Pro – two powerful platforms designed to help sports photographers grow their businesses. Learn how leveraging these platforms can help you get more clients, boost your profits, and benefit from the coaching and mentorship provided by the Glossy Finish team. 

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Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

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Hosted and produced by Gary Pageau
Announcer: Erin Manning

Mastering the Art of Marketing and Communication with Joe Rockey15 Jun 202300:31:32

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What if we told you there's a way to overcome the limiting factors that stunt the growth of many mid-sized businesses? Join Gary Pageau of the Dead Pixels Society in a conversation with Joe Rockey, a business coach, speaker, and the brains behind Elite Business Conversations. Rockey takes us through his journey of starting and working on 15 different businesses, including his Local Football Flavor podcast that brings NFL fan bases closer together.

Discover how effective communication can be the key to unlocking your business's full potential, as Rockey shares strategies for creating a nurturing environment for ideas to be heard and acted upon. We also dive into the essence of crafting an impactful marketing message that piques your customers’ interest and highlights the value of your products and services.

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

Crafting Stunning Videos with Plainly's Automated Platform: Insights from Neb Savicic08 Jun 202300:23:35

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Ever wondered how to create professional-quality videos without the hassle of human intervention? Join us as Gary Pageau of the Dead Pixels Society explores the world of automated video creation with Neb Savicic, one of the founders of Plainly. Savicic shares the story behind Plainly's birth and how they developed a system for photo studios to generate stunning videos using their existing assets, integrating seamlessly with various eCommerce solutions. We also discuss the impact of the pandemic, leading to widespread acceptance of digital products, and how Plainly identified key markets using SEO techniques.

In this conversation, Savicic reveals the cost structure of partnering with Plainly's platform and the warm reception they received at SPAC earlier this year. We go deeper into how Plainly can collaborate with volume photography companies to produce eye-catching videos quickly and cost-effectively, offering an unparalleled product to clients. 

Energize your sales with Shareme.chat, the proven texting platform. 

ShareMe.Chat 
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group,  The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Announcer: Erin Manning

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