Welcome to the podcast! In this episode I'm telling the story of how I got to where I am today - from starting in debt collection to teach scuba diving, leading the breaking society, going into financial services and big business, becoming a dad and more.

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

We're coming straight in with INSANE VALUE by sharing our exact social media marketing system for getting millions of views and thousands of followers FAST - a system that works on every platform including Instagram, Facebook, YouTube and Tiktok.

So, How Do You Do It?

Here's the short story: we started our accounts at the end of 2021. At the time of writing, that's just over 15 months ago.In that time, we've grown our followings from to over 350,000 combined and have tens of thousands of leads every single month - helping us grow a 7-figure business at the same time.We've never done trends. We've never mimed or danced. It's all been with expert content teaching what we know.

Fast forward to today & we've generated more than 500 million views for our students and grown them over 2 million followers in 6 months.All because we worked out exactly how to go grow our business with social FAST.

And the best part? The system I'm sharing in this episode only needs one post a day..
We don't spend a single second worrying about trending audios and hashtags.
And it doesn't require any hacks, dancing, miming or trends to get this...

After we discovered how well this process worked for us, we began teaching it to others.
At first, we taught it 1-2-1 to make sure it absolutely worked in any niche. And it did.

Our Students Got Millions of Views and Thousands of Leads in Weeks, Even With Zero Experience

In fact, it worked so well we were nervous to share it wider because it was so powerful - but we're so passionate about creating influencers of tomorrow we made a commitment to sharing it, so you can have what we have too.

It Was All About One Simple Shift

Reels were available globally in early 2021, and the honest answer is, we found them pretty weird. Endless miming, dancing and pointing. Zero value. 

It was like the worst parts of TikTok ramped up to 1,000.
And as experts, we didn't know how to use that to grow an engaged following that wants to buy from us.So we spent most of 2021 fumbling with content, and it was messy.

We tried a lot of different types - 5 second reels, faceless reels, tutorials... and we had a little success but nothing long term.By the end of the year we were beat - our growth was underwhelming and we were exhausted.

But Then We Realised Something That Changed Everything...

We realised we'd been guessing. We were coming up with ideas out of our own heads - high value, well intentioned ideas... but with no evidence that suggested they'd do well.So instead of guessing and getting stressed when we don't get results, we worked out how algorithms work - and how to rig the system to get thousands of leads consistently.

When people play they guess a number... "black 17, that's the lucky one!".
But of course, it's not lucky, and it doesn't come up. And the more they play, the more they lose. But if you knew where the ball would land, you'd win over and over, right?

So we spent 18 months rigorously testing thousands of posts to create a system to work out where the ball will land, to dramatically increase the odds of success.

All you have to do is play, and win. And it's all available to you for seven dollars (yes, really!)

Just visit https://www.socialboom.com/ to find out more!


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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

I know you hate engagement - it's the worst part of social media marketing.

I know you feel icky telling me you like their content when you don't.

I know you feel like it's all just people stroking each others ego's.

I know you find the whole process a chore.

BUT in this episode we're going to change that.

I'm going to completely flip how you think about engagement and by the end, you're gonna see it as something that's not just fun - it's something that's a real channel for IMPACT.

This is a social media marketing gamechanger. Let's get to it.


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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Instagram bio’s can be hard... until now 👇

Bio’s are the number 1 most frustrating part of Instagram marketing for most people...

But there IS a format for them that’ll get more people who visit your page hitting that all important FOLLOW button - and we're sharing it today.

Why have a great bio?

Well, firstly it ranks you on SEO - meaning your profile will rank higher in results.

When your profile ranks higher, your profile picture will help it stand out amoungst other marketers.

When people visit it to find out more, your bio will tell them what value your content brings.

When they look at your highlights, they'll see that you mean business and get to know you.

And when your content aligns with the above, they hit follow.

A perfect profile will also rank higher on suggested for you (the recommendations that appear when someone follows another person).

And a perfect profile will result in more link in bio clicks too.

If your reels aren't converting to follows, it's a profile issue.

If you're getting visits to your profile but not follows, it's a profile issue.

Seriously, everything revolves around your profile - so take the time to get it looking awesome!

This episode features Travis Brown, follow him at https://www.instagram.com/travisbrown/

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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

"I hate SELLING"
"I want to sell, but don't want to sound SALESY"
"I don't like ASKING for money"
"I don't think I'm WORTH a lot"

Sales. Just a thought of asking for money, or closing deals send shivers down peoples spines - but you should be PROUD to sell and do marketing and sales CONFIDENTLY!

In this call I'm walking you through how to LOVE marketing and selling and how to run fun, high ticket calls that get clients excited and giving you their credit cards - woo!

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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Content ideas ... ugh! It's an endless treadmill of constant pressure to come up with new stuff everyday, burning your brain cells and stressing you out... right?

In todays episode I'm sharing a simple system I call 'Thematic Thinking' that'll turn EVERYTHING into content ideas - from objects to feelings to everyday actions, there's content everywhere and I'm gonna show you how to see it.

This one's gonna unlock content marketing for you in a matter of minutes - let me know what you think!


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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Memberships - you either love em or hate them. They either work and earn money, or they drain all your time for chump change.

In today’s episodes I’m sharing the RIGHT way to grow your membership and scale that membership to 7-figures and beyond!

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Marketing offers isn't about selling FEATURES, they’re about OUTCOMES.

If you’re giving people more and more of your time and more and more resources and they’re STILL not buying, it’s because they don’t understand what they’re buying FOR.

Information isn’t inherently valuable, it’s what you do with it that counts - that's where the marketing messaging comes in.

That’s your OUTCOME - the return on investment for all that studying and effort from the student.

No-one wants more work, they want more RESULTS. Tangible, measurable results.

Results that are going to change something for them.

Now I know you may be hesitant to commit to specific results but those are based on your student doing all the work and following your advice and guidance to the letter.

Not someone who doesn’t do the work!

And if you can’t guarantee results for someone who does everything right, well, you need to work on getting your method nailed down so it works better :)

Use this offer template to quickly produce offers that people really want and test them out in stories and posts to go from zero to high ticket FAST.

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

What got you to where you are now, is not what will get you to your next step.

The habits and behaviours you currently have will only take you so far, and to reach that dream goal you're going to need an evolution, not 'extra effort'.

In todays show I'm sharing the one simple question you can ask yourself now to reach those next level - and if you really step up to it, it'll change your life :)

This ones for all the marketing pro's out there ready to crush it - let's go!


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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

I got a message today saying Facebook Meta is calling people to help them with their content marketing strategy on social - sounds promising right?

Boy oh boy was I wrong. What preceded was 20 minutes of the most basic, out of date suggestions for growth I've ever heard - and proof that Facebook Meta doesn't actually know how their own algorithms even work.

I recorded the call so you can listen in and see.

ALSO... I wanna know what you thought about this!

DM on Instagram at https://www.instagram.com/imdanthomas/ and let's talk :D



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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Todays podcast is a contraversial one; I'm talking MANIFESTING... or rather, I'm talking about why manifesting can be the WORST thing you should be doing for your marketing and business.

You can't just 'imagine' something and that something miraculously happen - you have to take action! 

Less thinking, more DOING. Luck favours the prepared.


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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

If you want to know where we’re going, you need to know where we came from.

In today’s episode I’m going back - way way way back to before Facebook even existed - to explore how social media began, its origins, its journey…

…and the evolutionary steps it’s undergone to bring us to the social media marketing landscape today.

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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Don't know what content to create?
Struggling to niching and how to niche down?
Desperate to help people but don't know how?
Then this episode is for you.

In this episode I'm real-talking to Danny Allen-Page about the reality of social media marketing, what it's really like to grow on Instagram, Facebook, YouTube and TikTok, and how to really STAND OUT.

I share the simple mindset-shift that turns whatever you do now into engaging, authentic content, and the one thing you need to know to never worry about content ideas again.

This one's a biggie - enjoy!
 

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

If you had everything you could ever need - but not this one skill - you would FAIL.

If everything was stripped away - and all you were left with was this one skill - you would ALWAYS succeed.

In this episode I'm sharing the #1 skill you need in marketing and life to be successful.

This ones big - let me know what you think at https://www.instagram.com/imdanthomas/

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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Researching. Planning. Scripting. Shooting. Editing. It's A LOT.

So what makes an actually GOOD content workflow and how can you keep your marketing front and center, so you never miss a day again?

All that and more revealed in todays episode!


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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

The secret to going viral is... talking about topics that people care about in the formats that people watch them in.

BUT... if it's that simple, why is it so hard for people to do?

The reason is because that ask creates a lot of resistance from people, and that resistance is what's keeping them from growing a massive social media marketing following fast.

In this episode I'm talking to my business partner Travis on what that resistance is, where it comes from and how to fix it to starting growing NOW - this ones a must listen!

Follow Travis at https://www.instagram.com/travisbrown/


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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Social media changing - and STORYTELLING is the FUTURE.

Storytelling is helping creators and marketing pro's stand out, create massive watch time and gain followers faster than ever before; and you can do it too!

In this episode I'm sharing the key frameworks for storytelling on video, ones you can drop whatever you do into in seconds to make your stories fast.

Enjoy!

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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

It's the ultimate question! The answer is of course, it depends, BUT I have some specific use cases for you with specific recommendations for those.

I.e. if you're not sure what to go after, and what marketing to do on those platforms, you need this episode!


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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

ANYONE can become a full time creator with social media marketing, at ANY age with ANY level of knowledge.

Whether you're 17 and just getting started, or 70 and think it's too late, you can do this!

In this episode I share how to turn what you know now - or what you're naturally good at - into REAL, life changing money, FAST



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3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Content is HARD, and staying happy and motivated is TOUGH.

Followers won't keep you going - you've got to find that happiness in yourself FIRST - but how do you do it?

Key techniques for staying happy with your marketing and content long term today, let's dive in.

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

If you're making CONTENT but not making SALES, you need this episode.

Why? Because there's a difference between content that creates sales and content that creates growth...

... and no, 'education' content does NOT create sales.

Once you know the difference, you'll see a dramatic change in your leads and sales; and I'm sharing that in the podcast today - enjoy!


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3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

2025 is approaching and it's time to up our marketing game, ready for the new year.

In this episode I'm sharing how to hit that dream goal - 100,000 followers on social.

I know it's a big number, but with virality today, it's TOTALLY possible with the right strategy.

And... you be glad to know that that's what I'm sharing in this episode. Let's go!

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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Captions are KEY to making high value content, but they're...

...either a) an afterthought or b) seen as 'more work'  - i.e. they're overlooked.

BUT, when you have frameworks for your captions they become very simple and very quick to make, and dramatically increase your engagement and growth too!

In this podcast I'm sharing my favourite caption for fast content marketing - let's go!

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3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Are you struggling with what to post where - or when - on Instagram?
Is your brain scrambled with what to make with so many formats like reels, carousels, singles, stories and lives?
Do you just want a simple way of thinking about social media marketing content that helps you know exactly what to post where?

Then this episode is for you.

In this episode I share a simple way of thinking that makes choosing your content easy and keeps you on message and consistent with your audience so you get more, more engagement and more followers 24/7.

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

You. Can Make Money. With what you know. RIGHT NOW.

You don't need to wait to get more followers.
You don't need to wait to be 'more experienced'.
You can do it, NOW.

In this episode I'm busting myths about being a social media marketing 'expert' and showing you exactly how to get people REAL RESULTS with what you know - so you can start SELLING on Instagram, Facebook, YouTube and TikTok today!

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2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Obligation and fear. Those are the two things stopping you from being your true self - and what differentiates those that dabble and those that dominate at social media marketing.

99% of people hold themselves back from sharing their real thoughts. Their real self. And who they really are.

Why? Because they're afraid to STAND OUT.
They believe they have to justify themselves to others.
They feel obligations to defend themselves against other peoples opinions.

And that keeps them stuck, vanilla, and the same as everyone else.

In this episode I share how to free yourself from obligation and fear and show up as 100% you - creating a powerful personal brand and lead the way with social media marketing.

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Facebook Groups are an absolute GOLD MINE for high ticket coaches, creators, experts and marketing professionals, providing an endless stream of leads and sales for FREE... if you use them right.

In this exclusive episode I'm sharing the audio from my 6-Figure Facebook Groups Masterclass, breaking down the exact marketing strategy to create, set-up and run a Facebook Group that generates over $100,000 a month.

This marketing episode is also accompanied by a video edition of the Masterclass which I'd highly recommend to get the most out of this episode. Grab it at:

https://www.socialboom.com/7/




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3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

Why do people actually ENGAGE with content?
What makes GOOD CONTENT?
And how can YOU 10X your engagement, without 10X'ing the time it takes to make it?

Well, here's the secret. There's just three principles to getting 10X your likes, comments, shares and saves on social media, and when you make them proactively, everything will change.

In this episode I'm sharing those principles and how to implement them into your social media marketing strategy to get more engagement on Instagram, TikTok, YouTube and Facebook FAST.

It's an easy shift - with a huge result! 

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1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

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The sheer THOUGHT of posting daily strikes fear into creators hearts... but it doesn't have to.

In this episode I share the simple shift in your social media marketing strategy that'll stop you being inconsistent and get you creating 'daily' posts for your audience, while you sip mai tai's on the beach (or just focus on the million other important aspects to your business).



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Which best describes you…

a) Your know you have a course in you, but have no idea where to start
b) Your course is nearly ready… but you’ve no idea how to launch it and actually make money 
c) You’ve launched your course before only to make… no sales

If any of those are you, YOU NEED THIS EPISODE :)

In this episode I’m sharing our exact course launch marketing strategy that makes six-figures in sales every time.

It’s not complicated, it’s not overwhelming and anyone (that’s you!) can do this simple marketing strategy.

This episode features Maria Grigore, she’s awesome! Visit her at https://www.instagram.com/here.wegrowtogether/ 

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Most people think trends are dancing and pointing. They're not.

TRENDS are where the ATTENTION is.

Topics trends. Formats trend. And styles trend.

If you want to go viral, you need to understand trends - how they work, where to find them and what they mean for you.

In this podcast we're breaking down how to do that, and how to work social media marketing trends into your content strategy to get more followers and views FAST.


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This episodes a hard reality check on what it's REALLY like to be an entrepreneur, how it's far, far harder than you think - but most importantly, how to be SUCCESSFUL as an entrepreneur.

In this episode featuring my business partner Travis Brown (https://www.instagram.com/travisbrown/)
we're talking habits, behaviours and daily actions you can take to really achieve that dream goal you have.

It's an important one, enjoy!


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In this episode, I dive into the critical role of keywords in achieving viral success on social media. I explain how transitioning from being a content consumer to a content researcher allows creators to stay ahead of trends, select keywords with proven engagement, and develop a data-driven content strategy. By focusing on high-impact keywords and broad topic relevance, you'll learn how to create content that resonates deeply with audiences, leading to greater views, engagement, and followership.

In this episode, we discuss:

• [00:02] Introduction: Exploring the power of keywords to go viral and how they align with popular content trends.
• [00:23] The shift from content consumer to content researcher and understanding global attention.
• [00:51] Building a data-driven content calendar with high-performing ideas.
• [01:21] Identifying the core topics in your niche to create content that resonates.
• [04:13] The importance of turning off sound when researching to avoid consumer bias.
• [06:09] How to evaluate keyword relevancy and check if it's consistently viral across platforms.
• [09:27] Using ChatGPT and hashtags to discover new keywords and assess viral potential.
• [17:03] Developing a "3D view" of content by examining all visual elements contributing to virality.
• [18:28] Recreating successful viral content while adding your unique personality.
• [19:12] Action steps: How to incorporate these viral strategies into your content and business.

Thanks for listening! Here's what you need to do next 👇

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In this episode, I break down the five essential principles for running a profitable, meaningful, and ethical online business. I discuss the importance of creating quality products for the right people, being transparent in your approach, focusing on delivering real results, staying humble and open to feedback, and embracing continuous iteration. These principles are designed to help you build a business that not only generates income but also aligns with your values and attracts a loyal audience.In this episode, we discuss:

• [00:00] Introduction: Why these five principles are the foundation of a successful business.
• [00:30] Building a business that reflects your vision and helps others achieve incredible results.
• [01:29] Creating quality products that truly serve your target audience.
• [06:09] The importance of transparency in your offerings, journey, and limitations.
• [14:18] Delivering results and why it’s crucial for building a reputation.
• [17:10] Staying humble, accepting feedback, and using it to improve continuously.
• [20:26] Embracing iteration as a key to long-term success and growth.
• [25:56] Actionable takeaways for applying these principles to your own business.

Thanks for listening! Here's what you need to do next 👇

1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

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In this episode, I share the complete framework for using DMs to build connections, collaborate, and close sales authentically. From engaging the right people and starting genuine conversations to qualifying leads and converting them into paying clients, I break it all down step by step. You’ll also learn how to create collaborations that expand your reach and why being patient and empathetic in your approach is key to success. By the end of this episode, you’ll have actionable strategies to dominate in the DMs without sounding pushy or inauthentic.In this episode, we discuss:
- [00:01] Introduction: Why DMs are still a powerful tool for growing your business.
- [00:50] The evolution of DMs and why human connection remains unchanged.
- [06:05] Key DM fundamentals: Respecting time, building trust, and avoiding desperation.
- [09:23] A simple technique to increase engagement and grow your following.
- [12:10] The importance of targeting peers and collaborators rather than only ideal customers.
- [16:28] How to structure your messages to maximize responses and build genuine connections.
- [29:31] Turning conversations into appointments and sales without sounding pushy.
- [39:07] Using voice notes to humanize your sales approach and close deals effectively.


Thanks for listening! Here's what you need to do next 👇

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In this episode, I share proven collaboration strategies that can help you grow your audience and boost your engagement on social media. From identifying the right collaborators to crafting a pitch that almost guarantees a yes, I walk you through step-by-step processes for creating impactful content collaborations. You’ll learn how to repurpose high-performing content for joint posts, streamline the collaboration process, and ensure both parties benefit without extra effort. If you’ve been wondering how to leverage partnerships on social media, this episode is for you!

In this episode, I discuss:

• [00:02] Why collaborations are one of the most effective ways to grow on social media.
• [01:32] How to identify ideal collaborators based on niche and engagement, not follower count.
• [03:26] Building an engaged community to attract better collaboration opportunities.
• [05:18] Why carousels and single-image posts are better for collaborations than videos.
• [07:08] Common mistakes people make when pitching collaborations (and how to avoid them).
• [08:31] A step-by-step script to pitch a collaboration that’s impossible to resist.
• [12:30] Why high-growth small creators are just as valuable as large influencers.
• [14:33] How to make collaborations a regular and efficient part of your content strategy.

Thanks for listening! Here's what you need to do next 👇

1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

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In this episode, I dive into how to use AI tools like ChatGPT to create viral content faster and more effectively. I explain how to prime AI with the right prompts, analyze proven viral frameworks, and teach it about your niche to generate high-performing content ideas. From streamlining the content creation process to maintaining your unique voice and creativity, this episode is packed with actionable insights to help you leverage AI without losing your individuality.

In this episode, I discuss:

• [00:02] Why AI is a game-changer for content creation and how it can give you a competitive edge.
• [01:29] Avoiding over-reliance on AI by using it as a muse instead of a solution.
• [04:44] How to prime AI by telling it about yourself, your niche, and your goals.
• [08:27] Training AI to give responses tailored to different types of content (carousels, reels, etc.).
• [14:27] Why analyzing proven viral frameworks is essential for creating effective content.
• [18:46] Examples of using AI to refine content ideas and drill down to specific recommendations.
• [26:10] Setting up multiple AI sessions for different content frameworks to improve precision.
• [30:26] A step-by-step workflow for using AI to generate content based on viral trends.

Thanks for listening! Here's what you need to do next 👇

1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

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In this episode, I break down the ultimate strategy for creating successful event-driven sales campaigns, focusing on Black Friday as the prime example. I discuss how to build irresistible offers, drive urgency with true scarcity, and engage your audience with strategic pre-sale communications. You'll also learn how to structure your campaigns for high conversions, turn short-term promotions into evergreen assets, and upsell effectively to maximize sales.In this episode, we discuss:

• [00:00] Introduction: The importance of event-driven campaigns and leveraging Black Friday.
• [00:28] Using scarcity and FOMO to drive quick sales and convert hesitant customers.
• [02:29] Aligning your products with holiday themes to create compelling offers.
• [03:57] Turning annual events into repeatable, evergreen sales machines.
• [07:09] Leveraging thematic events for creative content ideas, even without direct promotions.
• [10:25] Examples of effective value stacks and no-brainer offers.
• [17:24] Upselling strategies that increase the average customer value during sales.
• [24:29] Building hype with pre-sale priming and exclusive waitlists.
• [30:08] The power of clarity and early communication to prepare buyers.
• [39:30] Closing deals and pushing urgency on launch day with testimonials and FAQs.
• [47:43] Post-sale strategies to train your audience for future campaigns.

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In this episode, I share a detailed framework to make 2025 your most successful year ever. From defining clear, results-based goals to reverse-engineering your plans for maximum efficiency, I’ll guide you through actionable steps to ensure your year is impactful and productive. You'll learn how to stop confusing "busyness" with progress, align your content with your business goals, and iterate continuously to achieve success. Whether you're looking to grow your income, audience, or business, this episode is packed with strategies to help you succeed.In this episode, we discuss:

• [00:01] Introduction: How to avoid a year of busy work and focus on meaningful results.
• [01:14] Defining what success looks like for you and setting clear, measurable goals.
• [03:43] The importance of results-based outcomes and how to write them down.
• [08:41] Reverse-engineering your goals to focus only on the most impactful steps.
• [15:19] Planning your content to align directly with what you want to sell.
• [19:41] Finding viral content ideas by researching topics and formats.
• [23:43] Creating "hand-raising" moments to turn followers into leads.
• [30:12] Converting opt-ins into sales through authentic DM conversations.
• [36:48] Iteration: Testing and refining offers, content, and strategies for constant improvement.
• [40:28] The critical role of tenacity in achieving your goals and making 2025 a success.

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In this episode, I tackle the often-overlooked aspects of running a business that lead to profitability and long-term success. From managing accounting and minimizing unnecessary costs to outsourcing and automating tasks, I break down the essential "boring" fundamentals that can transform your operations. You’ll learn actionable strategies to streamline your processes, build redundancy, and focus on high-impact activities that drive profit, not just revenue.In this episode, we discuss:

• [00:00] Why boring tasks like accounting and cost management are the backbone of profitability.
• [01:25] The difference between high-revenue and high-profit businesses.
• [02:47] Avoiding tax pitfalls and why planning ahead for liabilities is essential.
• [04:15] Hiring an accountant and bookkeeper to save more money than they cost.
• [07:31] Leveraging tax-saving strategies like pensions and pre-tax investments.
• [10:29] How to minimize costs in your business, from subscriptions to software.
• [19:35] Understanding opportunity costs and focusing on revenue-generating tasks.
• [28:00] The power of outsourcing to scale your business efficiently.
• [33:34] Using automation and removing unnecessary tasks to save time and money.
• [47:37] Hiring tips: Why proactivity and responsiveness are more important than specific skills.

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In this episode, I introduce the game-changing "ITAP" (I'm Thinking About Posts) method to test your business ideas and offers without committing significant time or resources upfront. ITAPs allow you to gather valuable feedback, refine your messaging, and identify what your audience truly wants to buy—all before you’ve even built a product. Whether you’re new to entrepreneurship or looking for a more efficient way to validate ideas, this episode provides actionable steps to help you succeed.

In this episode, we discuss:

• [00:08] Introduction: What ITAPs are and why they’re essential for entrepreneurs.
• [00:36] How ITAPs let you test ideas and get feedback without building anything first.
• [01:33] Using ITAPs as a container to explore different offers and gather insights.
• [02:01] Best platforms for posting ITAPs: Facebook groups, Instagram Stories, and email lists.
• [03:25] Success is as valuable as failure: Why both responses help refine your offers.
• [04:50] Feedback as a gift: How to respond to and learn from "no" answers.
• [07:44] Asking open-ended questions to dig deeper into client needs and preferences.
• [11:04] What not to worry about: Pricing, structure, or your ability to deliver at this stage.
• [17:43] Leveraging ITAP insights to evolve your messaging and offerings.
• [22:37] Asking why people buy—or don’t buy—and using that data to shape your next steps.
• [25:36] Closing thoughts: Why one successful ITAP can transform your business.

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In this episode, I share a step-by-step roadmap to help you grow your social media following to 10,000. From understanding algorithms to crafting the perfect bio and creating highly engaging content, I break down actionable strategies that work. You’ll learn how to identify key signals for growth, make your content more savable, and use trending topics to drive engagement. Whether you're just starting or looking to refine your approach, this episode provides practical insights to help you hit your growth goals.

In this episode, we discuss:

• [00:11] Introduction: Why hitting 10,000 followers is more achievable than you think.
• [00:37] Crafting the perfect bio to signal clarity and attract the right audience.
• [03:21] Decoding algorithms: Understanding how engagement signals drive reach.
• [06:42] Case study: A bio tweak that skyrocketed an account to 100,000 followers in four months.
• [08:51] Creating content that adds value through education, entertainment, or inspiration.
• [10:16] Targeting specific engagement types like saves, shares, comments, and likes.
• [13:33] The importance of relevance: How to research trends and create timely content.
• [16:26] Leveraging single posts, carousels, stories, and Reels for maximum growth.
• [20:58] Why viral success is more about predictability than creativity.
• [29:04] Final tips for building momentum and staying consistent with content creation.

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In this episode, I break down how to use Instagram Stories effectively without feeling overwhelmed by creating new content. I explain how Stories are about context, not additional content, and why immediacy is the secret to connecting authentically with your audience. You’ll learn practical strategies like predictable posting, using engagement stickers, and turning Stories into a powerful lead-generation tool. This episode will help you simplify your approach to Stories while maximizing their impact on your business.

In this episode, we discuss:

• [00:00] Introduction: The power of Stories for trust, connection, and sales.
• [00:56] Stories as context, not additional content, and how to integrate them into your day.
• [01:53] Building stronger connections by focusing on fewer, more engaged viewers.
• [04:11] High-view factors: Predictability, value, and engagement.
• [06:02] A simple system for daily Story content: Morning, midday, and evening updates.
• [08:35] The role of immediacy in creating authentic, impactful Stories.
• [10:37] Using immediacy to boost authenticity and viewer engagement.
• [14:50] The infinite story process: A framework for engaging, consistent Stories.
• [19:26] How to use stickers to create two-way conversations and gather insights.
• [26:34] Turning Story interactions into warm leads and leveraging polls for direct outreach.
• [28:12] The unmatched power of Stories for lead generation and building trust.

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In this episode, I share the systems and strategies you need to build a coaching business that’s sustainable, scalable, and stress-free. From onboarding clients effectively to managing expectations, retaining students, and handling disputes, I break down everything that goes into running the business side of coaching. Whether you’re a new coach or looking to improve your current processes, this episode provides actionable advice to help you focus on results and client satisfaction while avoiding burnout.

In this episode, we discuss:

• [00:00] Introduction: The challenges of running a coaching business and the importance of results.
• [02:22] Setting up a smooth onboarding process to build trust and reduce client drop-off.
• [05:49] Managing client expectations from day one, including timelines and results.
• [09:38] Why the first week is critical for building client confidence in your program.
• [12:02] Setting clear boundaries for communication and availability.
• [17:46] The importance of “quick wins” to keep clients motivated in the early stages.
• [23:50] Retaining clients through accountability, engagement, and regular follow-ups.
• [28:33] Balancing coaching calls to ensure all clients feel supported.
• [34:12] Giving “fearless feedback” and addressing limiting beliefs in your clients.
• [43:21] Creating alumni communities and referral systems to extend client lifetime value.

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In this episode, I explore the five most impactful content formats that will drive viral success in 2025. From evolving vlogging techniques to the simplicity of listicle reels, I break down how each format works, why they resonate with audiences, and how to implement them in your niche. By focusing on storytelling, skits, and engaging tutorials, you’ll learn how to stay ahead of trends, maximize your content's reach, and create high-ROI social media posts. Whether you prefer high-production videos or easy-to-make listicles, this episode has actionable insights for everyone.

In this episode, we discuss:

• [00:02] Introduction: Why viral formats matter and the changing landscape of short-form video.
• [04:12] Vlogging tutorials: Combining education with creative storytelling and high-quality production.
• [13:34] Listicle reels: Creating simple, quick, and effective content that solves everyday problems.
• [21:50] Storytelling: Building connection and engagement through relatable and authentic stories.
• [27:06] Skits: Using humor and role-playing to educate and entertain in a fresh way.
• [34:06] Tutorials: Updating traditional educational formats with modern editing and storytelling techniques.
• [41:18] Recap: Summarizing the top five formats and their potential impact across niches.
• [42:39] Actionable advice: Why experimenting with new formats can break plateaus and refresh your brand.
• [43:48] Staying current: How to evolve as a creator by following audience attention and refining your approach.
• [45:11] Closing thoughts: Encouragement to explore, test, and implement the strategies for 2025 success.

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In this episode, I explore how to identify, understand, and capitalize on trends to grow your audience and engagement on social media. I break down the difference between seasonal trends, news-driven trends, and niche-specific content trends, and explain how to align your content with where global attention is focused. By the end of this episode, you’ll know exactly how to research trends in your niche and create content that connects with current interests, all while staying true to your expertise and values.

In this episode, we discuss:

• [00:02] What trends really are and how they influence social media.
• [02:23] Examples of major trends in TV and media that influence consumption habits.
• [06:32] Why social media is essentially "TV in your pocket."
• [09:14] Recognizing seasonal trends like Black Friday, Valentine’s Day, and Easter.
• [12:09] How to step outside your curated feed to uncover global trends.
• [16:29] The impact of disruptive topics like AI and mobility in specific niches.
• [18:53] Finding the balance between leveraging trends and staying aligned with your values.
• [22:08] A step-by-step process for researching viral keywords and assessing content trends
• [28:28] How to set a schedule for researching trends based on your niche's rate of change.

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In this episode, I explore the often-overlooked power of captions and how they can elevate your content from good to great. Using my signature Havoc Framework (Hook, About, Value, One More Thing, Call to Action), I break down how to craft captions that grab attention, deliver value, and inspire action. Captions are more than just words—they’re an extension of your content that can significantly boost engagement, build trust, and drive results. Whether you're using short Reels, carousels, or tutorials, this episode provides practical strategies to make your captions work harder for you.

In this episode, we discuss:

• [00:13] Introduction: Why captions are an underrated yet critical part of your content strategy.
• [01:09] The role captions play in adding value, context, and engagement to your posts.
• [03:30] Why captions can drive action even if viewers don’t finish your video.
• [04:57] Examples of caption-driven strategies, from recipes to call-to-action hooks.
• [06:52] The Havoc Framework explained:
  • H (Hook): Capturing attention with a compelling first line.
  • A (About): Adding context and background to your content.
  • V (Value): Providing actionable, specific steps or insights.
  • O (One More Thing): Sharing a final piece of advice or encouragement.
  • C (Call to Action): Aligning calls to action with the content’s purpose.
• [20:16] Tips for using emoticons, formatting, and breaking up text for readability.
• [29:20] Leveraging the Havoc Framework with AI tools like ChatGPT for faster content creation.
• [33:30] Using Notion or other planning tools to streamline your caption writing process
• [34:53] The value of consistency and structure in building audience trust and engagement.

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Thanks for listening! Here's what you need to do next 👇

1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

In this episode, I take you through the essentials of crafting irresistible high-ticket offers that deliver results and resonate with your audience. You’ll learn how to define clear outcomes, address client pain points, and structure offers that drive action and sales. I also share insights into overcoming imposter syndrome and the importance of keeping things simple when you're just starting out. Whether you're creating your first offer or refining an existing one, this episode will give you actionable steps to build offers that sell.

In this episode, we discuss:

• [00:08] Introduction: The importance of clear, results-driven offers in building a successful business.
• [00:53] Why the "solutionizer mindset" holds you back and how to embrace a test-and-learn approach.
• [01:51] Difference between an offer and a product: The result versus the vehicle to deliver it.
• [03:11] Understanding pain-to-pleasure transformation and identifying specific client pain points.
• [07:26] The health, wealth, and happiness framework for creating impactful offers.
• [10:45] Structuring high-ticket offers: Defining results, addressing pain points, and creating "even if" guarantees.
• [18:11] Why starting with high-ticket offers sets you up for quicker wins and sustainable growth.
• [22:29] Testing your offer with "I'm thinking about" posts before committing to development.
• [29:43] The power of understanding your clients' "why" and using it to craft compelling offers.

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Thanks for listening! Here's what you need to do next 👇

1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

In this episode, I provide a comprehensive guide to leveraging Facebook groups for lead generation, engagement, and sales. Whether you’re a coach, entrepreneur, or creator, you’ll learn how to create a highly optimized group, turn members into leads, and use simple strategies to convert followers into clients. From setting up your profile and crafting effective welcome posts to utilizing two-step posts and hosting live events, this episode is packed with actionable strategies to help you make Facebook groups a powerful tool in your business.

In this episode, we discuss:

• [00:05] Introduction: Why Facebook groups are a goldmine for lead generation and engagement.
• [01:18] Optimizing your profile to attract members without appearing overly salesy.
• [03:30] How to create a keyword-optimized Facebook group with a clear purpose and outcome.
• [05:55] Setting up an engaging welcome post and using guides to provide immediate value.
• [08:47] Crafting membership questions to qualify leads and generate opt-ins for high-ticket offers.
• [13:31] Using two-step posts to create hand-raising moments and spark conversations.
• [17:42] Building stronger connections through consistent interactions and direct messaging.
• [20:58] Increasing engagement and visibility by friending and interacting with members.
• [27:40] Hosting live events in your group to showcase your expertise and drive conversions.
• [34:48] The power of “coffee chats” for triaging leads and increasing high-ticket sales.
• [40:32] Creating a content strategy that generates both engagement and demand for your offers.
• [44:44] How to plan a two-week content schedule leading up to a major launch or event.

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Thanks for listening! Here's what you need to do next 👇

1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!

In this episode, I tackle one of the most important challenges creators face: avoiding burnout while staying consistent and happy in your content journey. I share actionable strategies to help you rediscover joy in content creation, manage stress, and build a workflow that supports your mental health and long-term goals. Whether you’re struggling with the daily grind or looking to future-proof your passion, this episode provides insights to help you thrive as a creator.

In this episode, we discuss:

• [00:07] Introduction: Why burnout is common among creators and how to protect your passion.
• [01:29] The impact of frustration, jealousy, and routine on creators’ mental health.
• [02:54] Choosing topics and niches that you’re passionate about to stay motivated long-term.
• [05:16] Creating a positive loop by focusing on innate skills and gradual progress.
• [08:09] Finding content styles and formats that fit your workflow and personal enjoyment.
• [10:05] Why authenticity and fearless content are key to sustainable success.
• [15:45] Adjusting your goals and expectations as your content evolves.
• [20:14] Building a supportive workflow to manage consistency without stress.
• [27:24] Celebrating wins and using feedback to overcome negative self-talk.
• [33:33] Blocking negative influences and maintaining boundaries to protect your mindset.
• [40:12] Identifying and removing “seeds” of doubt that can grow into limiting beliefs.
• [46:54] Final thoughts: Enjoying the journey, celebrating progress, and embracing the long game.

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Thanks for listening! Here's what you need to do next 👇

1️⃣ FOLLOW this podcast for more social media marketing, mindset and motivation insights that get you more views, more followers and more money on all parts of social media, including Instagram, Facebook, YouTube and Tiktok.

2️⃣ RATE & REVIEW this podcast to help other people find it and get us to the top of the social media marketing leaderboards!

3️⃣ JOIN Social Boom at https://www.socialboom.com/ to get our complete system for getting millions of views and tens of thousands of followers FAST!