After Hours Episode #45: In our latest episode of After Hours, my guest Rebecca Burgard and I dive into everything from zodiac signs and humorous deflection tactics to starting a grooming business and the importance of networking. Get insights on managing boundaries, social media, and cultivating an entrepreneurial mindset. Plus, we share our excitement for the upcoming Groom Expo in Hershey and discuss Rebecca’s commitment to a 75-day water challenge. Whether you're a grooming pro or just curious, this episode offers valuable tips and heartfelt stories. Don’t miss it!

Summary

In our recent episode of The Daily Groomer, I had the pleasure of chatting with Lucas Kempen, the creative mind behind Ruff Revolution Mobile Pet Grooming. We took a deep dive into the fascinating world of mobile cat grooming, where Lucas explained why creating a cozy, sound-controlled space for cats can make all the difference. He also shared his inspiring journey from working in corporate salons to winning the top grooming business award in 2024. We touched on everything—pricing, services, and why regular cat grooming is essential, plus some invaluable training tips. Whether you're a seasoned groomer or just curious, Lucas's insights are a must-hear. Don't miss out on what could be the future of grooming!

Timestamps

06:11 Personality crucial for successful cat grooming

11:19 Cats feel secure in small, controlled environment

20:06 Dog grooming costs $135, cat grooming $165

22:16 Regular grooming is essential for cats' well-being

29:12 Explore intro courses to test and learn

Stay connected with our guest speakers! Follow them on their social media Ruff Revolution Mobile Pet Grooming. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

After Hours Episode #40: In our latest episode of After Hours, we sat down with Ashley Hanvey, an experienced groomer transitioning from traditional salon-based grooming into mobile grooming. We talk about our different learning styles in grooming, dive into some of the woes of a toxic workplace, and talk about envy in the industry. Ashley shares her journey from salons into her passion for mobile grooming and her groundbreaker course, "Don't Grab the Beard.". We will also touch on the importance of personal relationships with clients and the future of grooming education. This will be a soulful conversation, full of insight and laughter, under the umbrella of common passion for keeping our furry friends happy and healthy!

Summary

In our recent episode of The Daily Groomer, we had the privilege of speaking with John Hewitt, the former founder and CEO of Hewitt Tax and Liberty Tax, now leading Zoom and Grooming. We dive into the challenges and strategies of growing a mobile grooming business, from scaling operations to franchise management. John offers invaluable insights on acquiring and retaining talent, the advantages of franchising, and the importance of a strong company culture. Plus, don't miss out on his special offer for a free copy of his book "I Compete." Whether you're an aspiring groomer or a seasoned pro, this episode is packed with wisdom. For anyone looking to expand their grooming business, John's expertise offers essential lessons on achieving sustainable growth.

Timestamps

03:06 Following the System is Key to Success

08:17 The Pitfalls of Geographical Expansion in Franchising

14:54 Mobile grooming businesses expand, few franchise concepts

21:14 Franchise benefits: brand, growth, and referrals

29:40 Retention strategies for groomers: benefits, culture, commission

35:15 Target audience shapes franchisee and location decisions

Stay connected with our guest speakers! Follow them on their social media Loyalty Brands. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

This one is deep... It's all about the grief process. I share some of my favorite tips, mindsets, and quotes on how I get through grief. I had to keep it real... but it’s a GOOD ONE!!

Summary

In our recent episode of The Daily Groomer, we had the privilege of speaking with Ada Lopez, the driving force behind Dog Groomer Academy in Orlando, Florida. Ada's commitment to grooming excellence and business acumen shines through her holistic approach to grooming education. The biggest takeaway was the emphasis on financial literacy and business skills alongside grooming techniques. Ada advocates for fair compensation, client communication, and comprehensive financial education for groomers. Her academy's curriculum sets a new standard in the grooming industry, empowering groomers to thrive as skilled professionals and successful entrepreneurs. Don’t miss this enlightening discussion on launching successful careers in dog grooming!

Timestamps

08:31 Learning dog grooming: repetitive, step-by-step process.

11:30 Grooming dogs based on client instructions and feedback.

24:20 Prepare for entrepreneurship with informed financial planning.

32:59 Demanding accountability and fairness in work relationship.

36:59 Teaching safety and monitoring dogs' behavior effectively.

Stay connected with our guest speakers! Follow them on their social media Dog Groomer Academy. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

Summary

In our recent episode of The Daily Groomer, I had the pleasure of speaking with Kay Richmond, a visionary entrepreneur reshaping the pet grooming landscape with her business, AZ Stylist. We discussed how this model empowers groomers while stabilizing the business itself, providing autonomy without the usual startup risks. Kay's emphasis on clear pricing structures, effective communication, and adaptability stood out as key lessons for groomers and entrepreneurs alike. Her story highlights the transformative power of innovative business models in the grooming industry. Join us as Kay reveals how strategic decisions and a focus on quality service have sculpted her successful career in the competitive grooming industry.

Timestamps

08:06 Networking and growing clientele without spending money.

22:44 Client relationships in pet business require compromise.

34:49 Started as skilled labor, transitioned to business.

41:46 Hobby vs business mindset: balancing work-life.

45:05 Share a must-have product or tool.

Stay connected with our guest speakers! Follow them on their social media @azpetstylist. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

Summary

In our recent episode of After Hours, we spoke with Kody Nance, the owner of That Dog Lady Mobile Grooming. That Dog Lady is a top-notch mobile grooming service that brings a modern grooming salon right to your doorstep. With 13 years of experience as a dog groomer, Kody shares her valuable knowledge and expertise, making her a standout in the mobile grooming industry. Tune in to our podcast to hear more about Kody's journey and insights!

Summary

In our recent episode of The Daily Groomer, I spoke with Nicole Doherty, an inspiring entrepreneur who transitioned from being a stay-at-home mom to launching Pooch Parlor, a thriving mobile grooming business with five vans and a storefront in Westchester, New York. Nicole shared how hiring an organized receptionist manager transformed her business by allowing her to focus on grooming and expansion. She highlighted the importance of strategic pre-booking, fair pricing, and maintaining strong client relationships. Tune in for insights and inspiration on growing a grooming enterprise with heart and savvy!

Timestamps

05:39 Videos of services before disclosing prices approach.

10:06 Discussing the process of acquiring vans for business.

15:34 Carefully hand-pick employees for specific culture.

21:38 Groomers paid hourly at salon, commission in van.

37:08 Enthusiastic endorsement of unique grooming business.

Stay connected with our guest speakers! Follow them on their social media @pooch_parlor. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

After Hours Episode #37: Shannon catches you up on everything you missed from Petquest, the weekly gossip, and more!

Summary

In our recent episode of The Daily Groomer, I spoke with Jean Marie Arellano, a former improv comedian turned successful mobile grooming business owner with seven vans in southern California. Jean shared her innovative approach to grooming, using eco-friendly vans powered by solar energy and lithium batteries, setting new industry standards. She emphasized fair pricing, recurring revenue models, and strong client relationships. Jean's story is a testament to innovation and sustainability in grooming. Don’t miss her tips on valuing your services and engaging with the community, only on this episode of The Daily Groomer.

Timestamps

08:09 Prefer to hire experienced Petco/PetSmart refugees.

16:38 Innovative approach solves grooming challenges effectively.

21:10 Finance vans for business growth and flexibility.

24:02 Setting prices high initially avoids frequent increases.

30:46 Comparison of client relationships in mobile vs. brick-and-mortar.

Stay connected with our guest speakers! Follow them on their social media Vanity Fur Mobile Pet Salons. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

Summary

In our recent episode of The Daily Groomer, I spoke with Kimmie Calderon, a pioneer in mobile grooming. She shares her journey from physical therapy to rolling out a thriving grooming empire. We'll tackle the ins and outs of brand promotion, the tricky business of discounts, hiring top-notch groomers, and utilizing the right software for seamless operations. Plus, Kimmie reveals her approach to community building and marketing strategies that keep her business scaling up. Don't miss this episode packed with insights for aspiring and current groomers alike!

Timestamps

06:01 Embrace sharing, find support, lean on experts

09:35 Attracting talent and clients for new business

17:15 Platform support, ad algorithms, targeting engagement strategies

31:01 Recognize, respect, and reward talented groomers

36:21 Groomers educate pet parents to prevent matting

Stay connected with our guest speakers! Follow them on their social media Zoomin Groomin - Nanuet, NY. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

After Hours Episode #44: In our latest episode of After Hours, I had the pleasure of hosting the amazing Sierra Goodfellow! We dive into the chaos of pet mix-ups, share stories from the Super Zoo event, and talk about the journey of self-acceptance with tattoos. Sierra opens up about compassionate grooming for senior dogs and the power of owning your own business. Plus, we laugh about a funny incident with a dog named Cooper and explore the importance of continuous learning. Tune in for a heartwarming and insightful conversation with one of the grooming community's finest!

🎉 BIRTHDAY FEEL GOOD EPISODE 🕺

Summary

In our recent episode of The Daily Groomer, I spoke with Ashlee Jewkes, an expert in grooming aggressive dogs. With over a decade of experience, Ashlee has developed a keen understanding of canine behavior. She emphasized the importance of trust and respect, advocating for one-on-one sessions to ensure safety and personalized care. Ashlee shared that with empathy and patience, about 80% of aggressive dogs show significant improvement over time. Her insights provide valuable guidance for groomers handling challenging pets. Tune in to learn how empathy and skill can transform even the most challenging grooming session into a success story.

Timestamps 08:32 Importance of educating clients on proper pet care

11:15 Assess dog behavior through owner interaction and grooming

19:34 Recommendations for handling grooming aggressive dogs effectively

23:30 Setting prices for grooming aggressive dogs—unique challenge.

34:43 Seek help from an experienced groomer directly

Stay connected with our guest speakers! Follow them on their social media @calidreamgrooming! For more grooming tips, insights, and stories, visit our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Then, Join the Pack at ⁠⁠⁠The Daily Groomer Community

After Hours Episode #35: Shannon and Laura Jayne sit down to talk EVERYTHING. And I mean everything... this is a LONG one 😂

Summary

In our recent episode of The Daily Groomer, I spoke with Chris and Emily Elias, founders of a luxury mobile grooming service. With over 15 years of experience, they shared insights into pricing strategies in the pet grooming industry. Chris emphasized adjusting prices based on supply and demand, while Emily highlighted the importance of empathy alongside profitability. They discussed their own pricing evolution and predicted a shift towards mobile grooming over traditional shops. Their advice offers valuable guidance for grooming professionals looking to navigate pricing effectively. Join us as we uncover how The Ruff Life Mobile Grooming scales their business and maintains its unique edge in a competitive market.

Timestamps 10:30 COVID led to mobile industry growth retention

24:44 Professional services should be valued equally

26:16 Customer loyalty outweighs small cost differences

29:33 Earn client trust through consistent positive reviews

32:07 Social media presence signals success for businesses

Stay connected with our guest speakers! Follow them on their social media The Ruff Life Mobile Grooming. For more grooming tips, insights, and stories, visit our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Ready to dive deeper? Join the pack and be part of ⁠⁠⁠The Daily Groomer Community!

After Hours Episode 34: It's summer so you know what that means?? Gemini season!! Shannon talks about how to prepare for a summer of grooming, taking vacations, summer policies and even bartering.

Get more grooming content online at thedailygroomer.com

Summary

In our latest episode of The Daily Groomer, I had the privilege of speaking with Arielle Scavnicky, founder of the Cleveland Grooming Academy. With 14 years of grooming experience and double certification as a Master Groomer, Arielle shared insights on the importance of proper education and hands-on learning in the grooming industry. She emphasized the need for comprehensive programs, like her academy's 300-hour course, which covers everything from bathing to styling. Arielle believes grooming is both an art and a science, requiring attention to detail and continuous learning. She also stressed the significance of quality tools and certifications for groomers. Our conversation shed light on the evolving standards of grooming education and its impact on the industry.

Timestamps

03:50 Digital education, pros and cons, grooming school

07:34 Specializing in hand stripping for dog grooming

13:06 Enthusiastic comments on dissecting grooming kit contents

16:09 Debating certifications' impact on grooming industry outcomes

19:18 Encouraging students to stay informed and connected

Stay connected with our guest speakers! Follow them on their social media @cleveland_grooming! For more grooming tips, insights, and stories, visit our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Then, Join the Pack at ⁠⁠⁠The Daily Groomer Community

After Hours Episode #33: Jane Gallagher is BACK! Shannon and Jane talk all about breed standards, burnout, once a years, and the dawn groomers!

Summary

In this episode of The Daily Groomer, I sit down with the dynamic duo, Monica and Shannon Delafuente, owners of a successful mobile and salon grooming business in Chicago. We discuss their journey from corporate grooming to launching their own business, how they manage growing demand, and the importance of education, top-quality tools, and employee satisfaction. Key topics include strategies for preventing burnout, motivating staff with high commissions, and their involvement in animal rescue. They also share their community-focused approach and future expansion plans. Tune in for valuable insights and inspiring stories from these innovative entrepreneurs.

Timestamps 00:00 Entrepreneurial advice and origins of business

03:40 Successful business owners transition from corporate to private

14:33 How do you keep your employees happy?

21:30 Initial doubts led to successful pricing strategy

34:52 Communication and understanding key for groomers' success

Stay connected with our guest speakers! Follow them on their social media ⁠⁠What A Wonderful Woof Chicago⁠⁠  For more grooming tips, insights, and stories, visit our website at ⁠⁠The Daily Groomer⁠⁠. Then, Join the Pack at ⁠⁠The Daily Groomer Community

After Hours Episode #32: Claudia Castellanos sits down with Shannon to talk mobile grooming! We talk about opening a mobile salon, DIY, & building up mobile experience.

Summary In this enlightening episode of The Daily Groomer, join me, Alex Martin, as I dive into the bustling world of salon ownership with the dynamic duo, Doug and Lisa Meyers. We'll explore the intricacies of customer rebooking tactics, the fairness of employee commission structures, and the nuts and bolts of transforming a grooming salon into a thriving business. Grab your notepads, fellow groomers, as the Meyers share invaluable insights from their journey to a remarkable monthly revenue. Got dreams of salon success? Don't miss this insider look at the grooming game.

Timestamps

00:00 Couple bought a salon, easier than construction.

06:04 Evaluating a business opportunity before making a decision.

08:55 Owner was friends, guilt feeling, successful business.
11:18 Prospective entrepreneurs inquire about financial options and processes.

16:25 Upgraded dryers for quicker dog drying process.

18:57 Grooming prices started at $44, now $60.

21:41 Maintain same schedule, software, and handwritten logs.

25:19 Salon purchased for $50k, revenue improving.

27:00 Impressive progress; essential grooming tool for Lisa.

30:31 Impressed and appreciative, thanks for sharing.

Summary

In this episode of The Daily Groomer, we had the privilege of speaking with Dana and Jordan Hunt of Bathewell mobile pet spa in Tulsa, Oklahoma. We delve into their mission to create meaningful careers for pet stylists, the impact of COVID-19 on the grooming industry, and Dana's upcoming maternity leave. We also explore how they manage financials, their decision to go mobile, and their innovative growth strategies. Plus, you'll get insights on their website and social media presence. Enjoy this wonderful, feel-good and educational episode — perfect for the pet grooming enthusiast or small business advocate!

Timestamps
10:24 Establishing personal relationships helped secure business financing

14:54 Neighbor referrals accelerate local business growth

20:52 New van brings quick increase in demand

29:53 Striving for balance and consistency in work

37:29 Grooming industry stigma changing due to Covid

Stay connected with our guest speakers! Follow them on their social media @bathewellmobilepetspa. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

After Hours Episode #31: Amy Paddock joins Shannon all the way from Newfoundland, Canada to talk all things handling, energy, and learning!

Summary

On today's episode of The Daily Groomer, we're joined by Michael Hill, founder of Well Groomed Pets, who shares invaluable insights on managing costs, the benefits of hourly wages, and the responsibility of groomers in pet wellness. We delve into leveraging technology for business efficiency, and Michael introduces his 50-point canine wellness check system that's revolutionizing the industry. Prepare to be inspired by Michael's paradigm shift from just grooming to comprehensive canine care, and learn how you can make a meaningful impact in your grooming business and beyond. Join us for this enlightening session with Michael Hill!

Timestamps: 00:00 Podcast host interviews franchise founder on grooming.

06:20 Veterinarians reactive, groomers proactive in pet health.

08:57 Controversy over grooming's role in pet health.

11:53 Non-professionals can train to monitor pet wellness.

14:12 Amazing collaboration for pet care industry success.

17:41 Dog groomers use calipers to monitor lumps.

21:52 Franchise revenue validates market demand, consider costs.

26:31 Balancing revenue, cost, and animal wellness in grooming.

28:00 Delegate, focus, grow: key to business success.

32:04 Over 2 million canine wellness data points.

36:00 Indie stores not in competition, enough demand.

36:45 Grateful for industry insights, eager for more.

After Hours Episode #30: Coming at you LIVE from Virginia with Josh Davis to recap the week in mobile grooming!

Summary

In this eye-opening episode of The Daily Groomer, I chat with the legendary John Hewitt about the transformative power of exceptional customer service in the pet industry. We delve into John's innovative strategies for ensuring customer satisfaction, his journey with Zoom and Groom, and his insights on pricing models that foster loyalty and success. Plus, John offers a generous giveaway for our listeners. Don't miss this deep dive into building a thriving mobile grooming empire with one of the titans of franchising. Tune in for invaluable advice that could change your grooming business forever!

Timestamps: 00:00 Built successful tax chain in US, Canada. Competed, thrived.

04:24 Loyalty brands offers business support and experience.

09:48 Curiosity about pet industry acquisition process summarized.

13:44 Entrepreneur focused on expanding in pet industry.

14:53 Mobile business vs. retail: key differences?

18:49 Inquiring about van layout, scaling, and marketing.

23:46 Franchisees take calculated risks, love pet industry.

27:21 Experienced business student emphasizes inspecting expectations.

28:27 Inspect expectations, seek customer feedback for accuracy.

35:06 Most groomers fail to ask for referrals.

36:26 Resolved issue of asking for referrals effectively.

41:42 John, truth speaker, shares wins and mistakes.

45:30 Manager returns money, avoids future customer issues.

46:21 Incorporate cost of spoilage into service fees.

50:07 Customer retention improves when problems are solved.

After Hours Episode #29: Shannon gives a recap of the weekly grooming gossip!

Summary: Welcome to The Daily Groomer! I'm your host, Alex Martin, and today we're diving into the meticulous world of cat grooming with the founders of Happy Cat, Chris Raimo and Hillary Lanning. We unravel the delicate art and necessity of feline grooming, debunk myths, and explore how Happy Cat Hotel caters to our whiskered friends' well-being. Timestamps: 00:00 Demand for extended cat care led to hotel concept.

05:50 Education needed for routine cat grooming services.

09:12 Cats need grooming and specialized care.

10:05 Groomers play proactive role in pet wellness.

13:50 Successful cat grooming requires passion and skill.

18:02 Grooming cats is both technical and spiritual.

22:18 Cats can be like dogs, but not.

25:24 Special tools and consultations for cat grooming.

29:34 Solving severe cat allergies through bath routine.

32:16 Pet grooming benefits pets and owners, health-wise.

36:50 Praise for cat grooming business, future interview.

37:54 Can be both a dog and cat person.

After Hours Episode #28: Shannon and Vanessa talk all things life, love, creating grooming, and the pursuit of happiness!

Summary Welcome to The Daily Groomer! I'm your host, Alex Martin, and today I'm joined by Rian Thiele, co-founder of Pet Evolution. We dive into the dynamic world of pet grooming, discussing how self-serve dog washes shape the grooming industry and opening up about the holistic approach to pet care. Join us as we explore the importance of early health detection, the success behind Pet Evolution's mobile nail trimming service, and the impressive results of their membership program. It's all about enhancing our pets' lives through thoughtful nutrition, grooming, and fostering strong community ties. Tune in for some truly insightful tales of tails! Timestamps: 00:00 Founder started pet food store to address allergies.

05:28 Full service pet grooming, self-service dog washing.

06:56 Switching pet food can alleviate allergies.

10:58 Discussing pet nutrition and health benefits.

16:27 Pet grooming builds relationships and shows care.

17:47 Discussing retail-centric membership model's impact and potential.

23:04 Self-serve washing benefits pet grooming business.

24:12 Questioning self-service dog wash on company's website.

27:52 Mobile pet grooming service expands during COVID.

32:12 Start with nail trim services, gather feedback.

34:48 Embrace collaboration, it's a win-win situation.

After Hours Episode #27: Alyssa and Shannon dive into the world of creative grooming!

Summary Hey, fellow groomers and pet enthusiasts! I'm Alex Martin, your host for The Daily Groomer, and in today's episode, the inspiring Miki Gayle joins us. Miki's journey from taking over a rundown boarding facility to creating the flourishing Alpha Pet Resort is a must-hear. We'll dive into how aesthetics, relationships, and smart additions like grooming and training services can transform a pet business. Join us to discover the power of evolving services, learning from peers, and embracing social media. Get ready for an insightful conversation on growth, community building, and the art of grooming success! Timestamps: 00:00 Man responds to dog ad, starts business.

06:05 Turning facility into inviting dog-friendly environment.

07:25 Improving facilities for dogs; aesthetic and process changes.

11:07 Started grooming, learned from others, improved techniques.

13:12 Finding skilled groomers can be difficult.

17:22 Dog park had no bather, dogs got muddy.

21:59 Dog experts suggested learning via social media.

24:16 Use social media to showcase dogs at facility.

27:55 Considering expanding our rural business; potential growth.

29:34 Compliments on social media, website, and resort.

After Hours Episode #43: In our latest episode of After Hours, I'm joined by the phenomenally talented Anaïs Hayden. We discuss both the creative grooming world beyond poodles and the journey of self-criticism and controversy surrounding her, plus the community she's built. From managing negativity to parenting woes and intimate health, we get real about it all. Anaïs opens up about her career/mom balance, her viral creative work, and the recognition she finds at conventions. Plus, we're giggling over our kinky groomer group. Join me for this really honest, heartfelt chat with one of grooming's most vibrant voices.

Summary Hey, Alex Martin here! On today's episode of The Daily Groomer, we're diving into the savvy business insights of Jackie Kilgore, founder of Paw City Pet Care. Jackie shares her journey from pet sitting to launching three grooming salons with a unique, stress-free approach. We'll uncover how bath dogs boost profitability, the smart overlap of grooming and pet sitting services, and tips on building trust to grow your client base. Jackie’s inspirational story is all about optimizing operations and a long-term mindset. Tune in to learn how you can finesse your grooming business for success!

Timestamps 00:00 Started independent pet sitting, then partnered up.

06:06 Boldly taking chances pays off, creating success.

08:23 Pandemic led to pet grooming services.

11:56 Added second groomer, met special needs demand.

14:08 Sent messages, events, and suspense for clients.

18:59 Exploring business model for dog grooming utopia.

22:18 Different markets: dedicated salon vs pet sitting.

23:26 Promoting pet sitting alongside grooming services.

29:00 Signed lease, renovated salon, attracted new clients.

31:03 Build reputation, trust, and word-of-mouth advertising.

34:29 Free nail trimming as a client magnet.

36:53 Jackie, you're the best, a rock star.

After Hours Episode #26: Jess and Shannon get DEEP! Talking all things marketing, authenticity, and mobile grooming.

Summary In this episode of The Daily Groomer, I, Alex Martin, dive deep with grooming industry mavens Chris Lacquement and Ben into the heart of pet grooming entrepreneurship. We explore the power of customer retention, the effectiveness of word-of-mouth marketing, and the delicate balance between traditional and competitive grooming. Chris shares insights on fostering team growth, and both guests highlight the tactics they use for expanding their thriving grooming empire. Listen in as we uncover the secrets to not just running a successful grooming business but elevating the industry standard. Timestamps: 00:00 Old school grooming apprenticeship taught quality work.

08:43 Offered opportunities, no chasing, respecting individual choices.

10:36 Encourages growth, avoids limitations, values individual progress.

19:03 Modify breed-specific grooming techniques for faster results.

23:57 Efficient processes, challenges in hiring groomers.

26:07 Grooming process ensures consistent look for all dogs.

36:03 Business requires sacrifice, focus, and understanding.

37:04 Starting a business is overwhelming and complicated.

44:07 Delegated grooming work surpassed low expectations.

50:36 Balancing work, life, and video creation challenges.

52:52 Building a store, clashing with established methods.

01:00:59 Corporate work may entail low pay, grooming jobs pay more.

01:03:31 Mobile industry growth and small business challenges.

After Hours Episode 25: Shannon talks all things mobile, self confidence, and pricing with her friends Harley and Hannah.

Summary

Join me, Alex Martin, on this powerful episode of The Daily Groomer, as we walk with Angela Thompson through her inspiring journey from addiction to entrepreneurship. Angela opens up about her past challenges and how embracing the art of grooming helped her carve a path to recovery. We delve into the nuances of mobile pet grooming, her commitment to pet comfort, and her advocacy for those battling addiction. Don't miss this story of transformation and triumph within the grooming world, reminding us all about the power of second chances and the healing companionship of animals.

Timestamps 00:00 Alex welcomes Angie, tells her relatable story.

05:07 Heartbreaking experience caring for abused animals.

06:49 Struggling with addiction, working with animals intermittently.

11:34 Spent time in prison, got arrested twice.

14:57 Gained valuable experience from challenging dog grooming.

17:09 Girls pushed me to open grooming business.

20:52 Lopsided business deal leads to newfound confidence.

23:35 Adapting to change, overcoming doubts, thriving business.

28:48 Mobile grooming: higher prices, house call start.

30:25 Spa-like dog grooming with unique extras.

33:24 Honesty, open-mindedness, willingness in overcoming addiction.

37:00 Grateful for inspiring story, contact info available.

After Hours Episode 24: Shannon Wynings Roberts quickly recaps her trip out to Atlanta for Groom'd & most importantly opens up the mailbag 📬

Today's questions deal with all things groomer burn out, mobile grooming, and injuries.

Email us your questions to answer live on the next one! Stories@thedailygroomer.com

Summary In today's episode of The Daily Groomer, join me, Alex Martin, as I chat with Samuel Rengifo, a visionary in the pet grooming industry. We'll dive into Samuel's journey from a mobile business to a flourishing brick-and-mortar salon, explore the importance of client education, and discuss the pivotal role of digital tools in scaling a grooming empire. We'll also touch on his commitment to pet well-being and how a heartfelt approach to client communication helps navigate the delicate subject of pricing adjustments. Don't miss this inspiring story of growth, innovation, and the power of caring for our furry friends.

Timestamps 00:00 First year in the country, career opportunity.

05:13 Maria creates stress-free dog grooming business.

07:23 Delay in bank wrap due to cost.

11:49 Beginning foundational work led to successful growth.

15:19 Software enabled automated personalized client communication, improving groomer-client relationships.

16:16 Prioritize digital notes for business growth.

21:05 Covering south Florida with multiple groomers for appointments.

22:58 Respect client's time, be flexible with scheduling.

26:50 Regular dog grooming for maintenance and health.

31:22 Concerns about rising costs and maintaining quality.

32:39 Understanding customer needs crucial for customer success.

37:04 Salon became four trucks, rented store in plaza.

41:02 Architect designed salon with dog-friendly park. Safety priority.

43:23 Prioritize dog health and well-being, drive success.

45:56 Sam shows off personalized dog tag concept.

Episode 23: Shannon Wynings Roberts is live from Groom'd with Morgan Dobbs to talk all things mentorship, energy, and Atlanta.

Summary

Welcome to The Daily Groomer! I'm your host, Alex Martin, and in this episode, we're diving into the entrepreneurial journey with Nick Field, founder of the thriving mobile pet grooming franchise, Furry Land. Nick shares his transition from nightlife ventures to grooming glory, revealing his secrets to scaling up during a pandemic, the value of a strong customer relationship, and the intricacies of managing a nationwide franchise. Join us as we explore the challenges and strategies of grooming business success, employee satisfaction, and the promising future of Furry Land. Don't miss this insightful conversation with a true industry trailblazer!

Timestamps 00:00 Worked as web developer, traveled, then returned.

04:12 Transitioned from party guy to successful businessman.

07:20 Struggled to find suitable space for business.

10:55 Enthusiastic support for ambitious business vision and growth.

14:35 Navigating tough business challenges, pushing forward persistently.

19:35 Marketing crucial. Approach varies by city demographics.

23:38 Various marketing options, connections key to success.

25:36 High road retains customers, attracts new ones.

30:47 Work-life balance, flexible, pleasing and enjoyable.

31:44 Groomer burnout is a leading cause. Consider 3 days on, 1 day off.

37:01 Outsource low-cost tasks to save time. Sacrifice money for personal time and balance.

38:51 Outsourcing can save time and increase efficiency.

42:40 Reluctant about cat garment but praises interviewee.

45:17 Franchisees succeeding in making lots of money.

You are more than enough! Shannon spends some time after hours tonight reminding us that we are ALL more than enough, sometimes we just need to hear it ❤️

Summary

In our recent episode of The Daily Groomer, I spoke with Dr. Marty Becker, America's veterinarian and founder of Fear Free. We delve into the transformative world of Fear Free certification and its profound impact on the emotional well-being of pets during grooming. Dr. Becker shared insights on making grooming a stress-free experience for pets, with tips like using treats, soothing scents, and soft music. From his inspiring career path to the future of Fear Free in mainstream media, this conversation is packed with invaluable tips and forward-looking predictions. You won't want to miss this engaging and heartwarming discussion!

Timestamps

03:38 Fear Free: Importance, Meaning, Certification, Origin

12:24 Groomers noticing signs of pet stress.

18:07 Change grooming mindset for fear-free pets.

21:09 Pet grooming perspective of stress management techniques.

36:02 New technology upgrades benefit pets and owners.

Stay connected with our guest speakers! Follow them on their social media @fearfreepets. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!

Summary

Join me, Alex Martin, on The Daily Groomer as we welcome the esteemed Jennifer Bishop Jenkins, a certified master groomer with a wealth of knowledge on canine coat care. In this episode, we'll dive into the intricacies of the 15 dog coat types, the crucial hair versus fur distinction, and why understanding these differences is key for proper grooming. Jennifer also shares her educational journey from history teacher to grooming expert and her mission to standardize the industry. Tune in for expert tips on caring for every breed's unique coat and get a glimpse into the future of dog grooming education.

Timestamps 00:00 Grooming industry needs regulation and standardization.

03:32 Professionals share common understanding in their industry.

09:11 Scientifically based information on dog genetics.

13:04 Dogs with fur that needs proper care.

13:57 Protect guard hairs, remove undercoat, hand stripping.

17:38 Protect dogs' skin with proper grooming and oil.

20:35 Hair care science and market trends summarized.

23:48 Ribbon curl due to strong and weak sides.

29:36 Can wire coat be its own category?

32:00 Educational tool for dog grooming clients.

33:52 Summary: Types of double coats and grooming tips.

36:55 Focus on skin and coat care courses.

After Hours Episode 21: Shannon gives a recap from a LIVE podcast at Pasadena. Live interviews with groomers on the show floor asking about their favorite products & classes from Pasadena.

Summary

Hey, fellow groomers, it's your host, Alex Martin, and on today's episode of The Daily Groomer, we're sitting down with the mobile grooming maestro, Matt Harwood. From his transition from pizza to pups to managing a fleet of 24 grooming trucks, Matt dives into the nuances of pricing, growing a grooming empire, and why branding is king. Plus, we'll chew over the perks of mobile grooming for you and your furry clientele. Tune in for a masterclass on scaling a grooming business and building lasting customer relationships, all on The Daily Groomer.

Timestamps

00:00 From pizza to dog grooming: 20 years journey.

03:26 Traditional shops fading as mobile grooming gains popularity.

07:02 Renting vs. owning; Consider costs and returns.

12:26 Groomers burned out due to COVID workload.

15:13 Benefits for groomers crucial in attracting talent.

16:01 Job candidates use my offer to negotiate.

20:45 "Set minimum price for dog grooming services."

25:25 Client tips generously, business owner provides guidance.

26:12 Maintaining prices offers flexibility to adjust strategy.

30:53 Mobile dog grooming service with multiple discounts.

34:14 Be strategic, pay off, utilize vans wisely.

36:04 Seeking advice for business expansion and gratitude.

Summary:

Hey everyone, it's Alex Martin, and in this episode of The Daily Groomer, I sit down with Sarah Himelstein of Puptown Lounge. We dive into the trials of opening a pet salon, from the dedication it demands to the synergy between grooming, daycare, and boarding services. Sarah shares valuable insights on their unique training program, the evolution of their marketing strategies, and how investing in continuous education and groomer well-being has become a cornerstone of their business. Join us as we uncover the inspiring journey of Puptown Lounge, from its humble beginnings to a flourishing pet care empire.

Timestamps:

00:00 Growing pains in family business, changing roles.

03:53 Challenges of family business dynamics and growth.

07:39 Building a salon takes hard work and dedication.

11:21 Daycare and boarding need fixed staff, grooming varies.

16:12 Opened second shop, faced marketing and coaching.

19:55 Embrace failure, seek experts, and diversify efforts.

23:10 Gradual process of task delegation and transition.

24:05 Transitioning from working in to on business.

28:45 Prioritize self-care, address burnout in training program.

31:56 Different experiences in bathing and grooming training.

34:10 Grooming program involves team effort and checks.

39:36 Budgeting allows investment in employee development.

40:38 Incredible journey from basement to multiple salons.