If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand.

Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values.

They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors.

The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo discuss the intricacies of building, growing, and expanding a Japanese coffee brand while striking the right balance between expansion and maintaining a conscious supply chain.

Yozo shares insights on the franchise model, how Kurasu compares to % Arabica, and the importance of transparency and intention in the coffee business.

Additionally, the episode announces the launch of Map It Forward Japan, which aims to bring new perspectives to the Japanese coffee industry.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 5th episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In the final episode of the Map It Forward Middle East podcast series, host Lee Safar engages with Shireen and James from Bunni Coffee to discuss the future of coffee in the Middle East.

The conversation delves into the cultural significance of coffee, its deep-rooted traditions, and the emerging trends in the region's coffee market, with a focus on Jordan, the GCC (especially KSA and UAE), and beyond.

The episode also covers the growing awareness and shifts towards quality coffee in the Levant, the challenges and opportunities in the specialty coffee industry, and the importance of marrying good business practices with coffee expertise.

Additionally, they introduce the upcoming 'Start A Coffee Side Hustle' mastermind group launching in July, designed to help new coffee entrepreneurs navigate the industry.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In the final episode of a five-part series, host Lee Safar talks with Carol Salloum from Three Tomatoes Cafe in Sydney. They discuss the importance of experience and financial planning for new coffee businesses gearing up for 2025.

Carol's insights on running a values-driven, successful family business, navigating through challenges, and the significance of building a solid business without heavy VC funding are highlighted.

Additionally, they talk about the strategic positioning of Three Tomatoes as it faces the end of its lease in four years, and the potential impact of digital payment systems on the coffee industry.

Tune in for a deep dive into running a coffee business with resilience and integrity.

00:00 Starting Strong: The Importance of Experience in 2025

00:33 Exciting News: Regenerative Coffee Farming Workshops

01:55 Final Episode with Carol Salloum: A Long-Awaited Conversation

02:35 Building a Business Without VC Funding

03:02 Community Initiatives and Support

04:17 The Reality of Running a Business

06:06 Strategic Planning for the Next Four Years

08:03 Facing Business Challenges with Resilience

16:48 Closing with Dignity: Lessons from Business Failures

18:28 The Impact of Digitization on Business

20:16 Looking Ahead: Defining Success for Three Tomatoes

21:24 Conclusion: A Heartfelt Sign-Off

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the potential future of the coffee industry with Carol Salloum, a successful café owner from Sydney, Australia.

They explore the implications of saturated markets, the upcoming challenges for businesses, and the impact of economic pressures on the coffee scene.

The conversation delves into the importance of running a values-driven business, the effects on labor markets, and consumer behaviors.

00:00 Introduction and Concerns for Businesses

00:58 Sponsorship Message: Become a Coffee Consultant

01:36 Series Overview and Guest Introduction

02:03 Market Saturation and Business Challenges

04:42 Market Correction and Business Resilience

09:14 Labor Market Dynamics

16:02 Customer Behavior and Media Influence

19:59 Conclusion and Future Outlook

20:43 Closing Remarks and Call to Action

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Carol Salloum from Three Tomatoes and Almond Bar in Sydney, Australia.

Carol shares her insights into the financial costs of opening and running a cafe, the challenges anticipated for 2025, and how her business plans to adapt.

Discover the importance of careful planning, exploring new revenue streams, and maintaining customer loyalty amidst rising costs and economic uncertainties.

00:00 Understanding the Costs of Opening a Cafe

01:01 Introduction to the Series and Guest

02:28 Anticipating Business Challenges in 2025

03:51 Strategies for New Revenue Streams

10:30 Customer Sentiment and Economic Realities

15:50 The Reality of Running a Cafe Business

17:55 Conclusion and Next Episode Preview

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Carol Salloum of Three Tomatoes and Almond Bar about why entering the hospitality industry today is less appealing compared to 17 years ago.

They discuss the rising costs, changing market dynamics, and evolving consumer behaviors in Sydney's coffee culture.

Carol shares her experiences running cafes, the impact of tolls on city living, and the importance of creating meaningful customer connections.

00:00 Reflecting on the Past: Entering the Industry

01:05 Exciting News: Regenerative Coffee Farming Workshops

02:26 Introduction to the Series with Carol Salloum

03:26 Comparing 2025 to the Early Days of Hospitality

05:32 The Financial Realities of Running a Cafe

13:10 Customer Reactions to Price Increases

16:38 The Emotional Labor of Cafe Ownership

17:59 Conclusion and Next Episode Preview

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Carol Salloum, co-owner of Three Tomatoes, a beloved neighborhood cafe in Sydney, Australia. Carol shares her experiences and challenges running a cafe, debunking the myth that opening a cafe is an easy way out of a day job.

They discuss Carol's journey from running Almond Bar, a renowned restaurant, to managing a successful neighborhood cafe. Carol also provides insights into the different business models of neighborhood cafes versus city cafes, price sensitivity, and the importance of building community relationships.

The episode highlights the hard work, stress, and dedication required to run a successful cafe and touches on themes like imposter syndrome and the economic pressures facing the coffee industry.

Tune in to learn more about the realities of hospitality from someone who has been living it for 17 years.

00:00 Opening a Cafe: The Misconceptions

01:30 Introduction to the Podcast and Guest

02:26 Carol Salloum's Journey and Achievements

06:56 Running a Neighborhood Cafe vs. City Cafe

09:44 Challenges in the Coffee Industry

18:59 Imposter Syndrome and Expertise in Hospitality

24:45 Conclusion and Wrap-Up

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro, host Lee Safar and guest Alejandro discuss the anticipated difficulties in coffee production in Brazil for 2025, predicting a tight supply if production falls below 42.

The conversation covers the impact on the coffee market, rising prices, and the distress this will bring across the supply chain.

They emphasize the importance of securing coffee supplies now, the decline in coffee quality, and the innovation needed in machine manufacturing.

Tune in for insights into the potential shifts and predictions for the coffee industry in 2025.

00:00 Brazil's Coffee Production Outlook for 2025

00:53 Introduction to Regenerative Coffee Farming Workshops

02:15 Reflecting on the Podcast Series with Alejandro

03:01 Predictions for Coffee Market in 2025

04:22 Impact of Market Changes on Coffee Quality

06:34 Future Trends and Innovations in Coffee Industry

07:51 Challenges and Innovations in Coffee Farming

24:47 Gen Z's Role in the Coffee Industry

28:17 Final Predictions and Reflections

32:11 Closing Remarks and Farewell

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Alejandro Cadena from Caravela.

They explore the importance of long-term success in the coffee industry, drawing parallels to successful sports teams like Real Madrid and Barcelona.

Alejandro emphasizes the need for collaboration and a team mentality among all stakeholders in the coffee supply chain, from farmers to exporters to consumers.

They discuss the challenges of detachment within the supply chain and the increasing individualistic mentality post-pandemic. The episode also highlights the necessity of forming genuine, long-term relationships and the value of having a long-term vision to navigate the complexities of the coffee market.

Tune in for insightful predictions about what 2025 holds for the coffee industry.

00:00 Building a Winning Team in Coffee

01:01 Introduction to the Series

03:59 The Long-Term Vision for Coffee Farming

08:47 The Importance of Relationships in Coffee

12:54 Challenges and Mentalities in the Coffee Industry

21:54 Predictions for 2025

22:23 Closing Remarks and Call to Action

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

Join Lee Safar and Alejandro Cadena from Caravela Coffee in this insightful episode of the Daily Coffee Pro by Map It Forward.

They discuss the challenges facing the coffee industry in 2025, from rising coffee prices to market speculation and the interconnectedness of the specialty and commodity coffee markets.

Alejandro delves into the financial pressures on coffee farmers, the role of debt and leverage in the industry, and the potential impact of exporters and importers going out of business.

Discover essential strategies for risk mitigation and long-term planning to navigate the volatile coffee market.

Don't miss this deep dive into the future of coffee and how businesses can prepare for the challenges ahead.

00:00 Introduction to Exporting and Importing Risks

01:06 Sponsorship and Workshop Promotion

01:44 Market Expectations for 2025

02:43 Impact of the C Market on Specialty Coffee

04:47 Challenges Faced by Coffee Farmers

08:35 Potential Market Disruptions

18:17 Risk Mitigation Strategies

22:05 The Role of Debt and Leverage

30:06 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical role of risk management in the coffee industry with guest Alejandro Cadena from Caravela.

They explore the major forces expected to impact the coffee industry in 2025, including climate change, political uncertainty, and logistical challenges.

The conversation underscores the importance of managing supply and price risks rather than focusing on uncontrollable variables.

Additionally, the episode highlights the need for sustainable business practices, collaborative partnerships, and the significance of understanding the industry's financial models.

Tune in to gain insights into how to navigate the unpredictable future of coffee production and stay ahead in the market.

00:00 Managing Risks in the Coffee Industry

00:49 Exciting News: Regenerative Coffee Farming Workshops

02:10 Introduction to the Podcast and New Year Wishes

02:48 Discussion with Alejandro Cadena: Forces Shaping 2025 in Coffee

03:33 Climate Uncertainty and Its Impact on Coffee

06:45 Political Uncertainty and Coffee Trade

10:37 Logistical Challenges in Coffee Supply Chain

12:36 The Importance of Managing Risks in Coffee

17:53 The Reality of Coffee Business Economics

22:54 Future of Coffee: Pricing and Business Models

32:54 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Alejandro Cadena from Caravela Coffee to discuss the major challenges facing the coffee industry in 2025.

With climate change, rising costs, and market demands converging, this year is expected to be crucial for decision-making in the industry.

Alejandro shares insights on how external forces like interest rates, inflation, and political instability are impacting coffee production and the entire supply chain.

00:00 The Unavoidable Reality of 2025

00:40 Exciting News: Regenerative Coffee Farming Workshops - sponsor

02:02 Introduction to the New Series with Alejandro Cadena

04:11 Alejandro Cadena on Caravela Coffee's Unique Position

08:14 The Defining Year Ahead: 2025 in Coffee

11:06 The Forces Shaping the Coffee Industry in 2025

18:28 The Over-Reliance on Brazil and Vietnam

24:36 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 4th episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East Podcast, Lee Safar hosts Shireen Muhaisen and James Lynes to discuss the significant impact of the global coffee crisis on businesses and consumers in the Middle East.

The conversation delves into the rising coffee prices, the differences between specialty and commercial coffee markets, and how cultural sensitivities in regions like the Levant and GCC shape the consumer response to this crisis.

The episode also touches on logistical challenges, climate impact on coffee supply, and the role of business values and sustainability in navigating this crisis. Finally, they explore the unique challenges of operating a coffee business in a region where extreme summer heat leads to a seasonal exodus of consumers.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality.

Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization.

Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences.

This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement.

00:00 Introduction to Capitalism and Values

00:43 Understanding Capitalism's Impact

01:01 Sponsored Message: Coffee Consulting Workshop

01:40 Series Conclusion with Felipe from FAFCoffees

01:59 Future of Coffee Prices and Market Scenarios

06:23 Short-term and Long-term Strategies for Coffee Businesses

08:21 Challenges and Solutions in the Coffee Industry

11:34 The Importance of Communicating Value

15:30 Connecting with Consumers and Building Movements

19:46 The Role of Technology and Decolonizing Coffee

28:17 Final Thoughts and Call to Action

36:22 Closing Remarks and How to Support the Podcast

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

00:00 Introduction to the Coffee Middleman

00:37 Sponsor Message: Become a Coffee Consultant

01:15 Welcome and Series Overview

01:51 Current Coffee Crisis and Pricing Scenarios

03:00 Impact on the Middleman

05:12 Challenges Faced by Importers and Exporters

08:45 The Role of Relationships in the Coffee Industry

17:11 Direct Trade vs. Importers: A Comparative Analysis

22:35 Navigating Volatility and Risk in Coffee Trade

27:30 Conclusion and Future Outlook

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.

The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.

Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.

00:00 Introduction and Current Coffee Crisis Overview

01:52 Understanding the Four Scenarios

05:23 Challenges in Specialty Coffee Production

07:54 Impact of C Market Prices on Producers

11:06 Role of Cooperatives and Market Dynamics

16:53 Future Planning and Market Speculation

25:23 Scenario D: Lessons from Cacao and Market Speculation

37:09 Conclusion and Final Thoughts

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.

Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.

This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.

Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.

00:00 Introduction: The Coffee Industry's Value Proposition Crisis

00:41 Sponsorship Message: Become a Coffee Consultant

01:19 Series Overview: Coffee Crisis from the Producer's Perspective

01:49 Reevaluating Coffee Buying Practices

03:25 Understanding Market Forces and Financial Impacts

07:00 Hedging Strategies for Coffee Producers

10:22 Challenges in Specialty Coffee Quality and Market

17:59 Impact of Climate Change on Coffee Production

23:45 The Need for Industry-Wide Conversations and Solutions

26:41 Conclusion: Opportunities for Industry Reflection and Growth

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.

Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.

They discuss value creation, raising prices, and connecting with consumers on a deeper level.

Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.

00:00 Identifying Key Problems in the Coffee Industry

01:10 Introduction to the Podcast and Guest

02:02 Revisiting the Coffee Price Crisis

04:14 Felipe's Business and Values

08:33 Economics of Coffee and Trading

15:55 Adapting to a Volatile Market

22:46 Conclusion and Next Steps

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.

This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.

Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.

00:00 Introduction: Farmers as Local Researchers

00:21 Sponsor Message: Become a Coffee Consultant

01:00 Final Episode Introduction with Murilo Bettarello

01:42 Exploring New Technologies in Regenerative Farming

03:09 Engaging Roasters and Traders in Regenerative Practices

05:55 Budgeting and Funding for Regenerative Programs

10:23 Microorganisms and Their Role in Regenerative Agriculture

16:43 Future of Coffee Production and Regenerative Farming

18:12 Conclusion and Final Thoughts

19:38 Closing Remarks and Call to Action

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.

Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.

Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.

00:00 Introduction to Varieties and Organic Coffee

00:26 Sponsored Message: Become a Coffee Consultant

01:05 Welcome to The Daily Coffee Pro

01:37 Challenges in Coffee Production

02:16 Working with Nature in Coffee Farming

04:33 Soil Management and Varietal Selection

06:10 Planning and Cash Flow in Regenerative Farming

10:12 Historical Context of Coffee Farming in Brazil

12:52 Future of Regenerative Agriculture and Population Trends

16:50 Conclusion and Upcoming Episode

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.

Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.

This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.

00:00 Introduction to Regenerative Farming

00:22 The Process of Fermenting Rice for Soil Regeneration

01:32 Promoting Coffee Consulting Workshops

02:10 Resiliency in Coffee Production

03:49 The Value of Local Knowledge and Biochar

11:08 Challenges and Solutions in Sustainable Agriculture

20:07 The Importance of Regenerative Practices

22:12 Conclusion and Next Episode Preview

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In episode two of our five-part series, Lee and Murilo discuss the impressive results achieved by Brazilian farmers through techniques sponsored by coffee roasters from Denmark.

We explore the importance of resilience in coffee farming and the role of roasters and traders in supporting sustainable practices.

Learn how technical assistance and local knowledge have nearly doubled coffee yields, transforming the lives of farming families.

If you're a roaster looking to invest in sustainable coffee sourcing, this is a must-watch. Don't miss our insights on securing your supply chain and supporting coffee producers globally.

00:00 Introduction and Sponsor Message

01:15 Welcome and Episode Overview

01:44 Defining Resilience in Coffee Farming

02:34 Role of Buyers and Roasters in Supporting Farmers

03:07 Success Stories and Impact of Technical Assistance

05:52 Knowledge-Based Agriculture and Sustainable Practices

08:08 Building Strong Partnerships in the Coffee Supply Chain

11:02 Challenges and Future of Coffee Supply

15:45 Conclusion and Next Episode Teaser

16:03 Closing Remarks and Call to Action

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this first episode of this series of The Daily Coffee Pro by Map It Forward, Lee and Murillo discuss the significant challenges faced by coffee producers, including severe droughts and high temperatures.

Murillo shares his experiences as an agronomist engineer and coffee farmer, highlighting the impacts of climate change on coffee trees and the overall production process.

This insightful conversation also touches on the resilience required in coffee farming amidst climate challenges and sets the stage for deeper discussions on regenerative farming practices in the subsequent episodes of this new five-part series.

00:00 Introduction: Unseen Weather Challenges

00:29 Sponsor Message: Become a Coffee Consultant

01:07 Welcome and Guest Introduction

02:02 Murillo's Background and Journey

05:53 Current Coffee Crisis: Labor, Financing, and Climate

07:16 Impact of Climate on Coffee Production

15:14 Global Coffee Production Challenges

17:22 Future of Coffee Farming and Resilience

23:49 Conclusion and Next Episode Teaser

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

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This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 3rd episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In the third episode of the Map It Forward Middle East podcast, host Lee Safar talks with Shireen Muhaisen and James Lynes from Bunni Coffee in Jordan about the challenges of establishing a specialty coffee business in the region.

They discuss the complexities of importing goods, regional stability, and logistics that affect their operations.

Despite these hurdles, Shireen and James share their experiences in managing people, the importance of trust in sourcing coffee, and their continuous journey in developing their business.

This episode highlights the unique business landscape in Jordan and offers insights into the broader coffee industry.

Stay tuned for the next episode, where the discussion will focus on the coffee crisis.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee explore the incredible benefits of biochar for coffee farming. Angela shares how she applied 50 tons of biochar on her seven-acre farm, sequestering CO2 and earning carbon credits.

They discuss biochar's potential to improve soil hydration, restore old coffee trees, and provide a sustainable solution for drought-stricken farms worldwide.

They also delve into biochar's role in regenerative agriculture and how farmers can create additional revenue streams by selling carbon credits.

Finally, Angela discusses her efforts to share this ancient technology through workshops and collaborations. Don't miss this informative conversation on how biochar can help coffee farmers and the environment!

00:00 Discovering the Power of Biochar on the Farm

00:47 Sponsored Message: Becoming a Coffee Consultant

01:25 Exploring Biochar's Ancient Roots and Modern Impact

02:56 The Science of Biochar: A Solution for Climate and Agriculture

03:28 Biochar's Role in Water Retention and Plant Health

13:00 The Economic and Environmental Benefits of Biochar

23:27 Creating a Sustainable Future with Biochar

Connect with Angela and Bodega de la Finca here:

https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/

https://www.instagram.com/bodegadelafinca/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee discuss the transformative power of biochar in agriculture.

Angela shares her incredible journey of rejuvenating her farm's dying 20-year-old coffee trees using biochar, a carbon-rich product. This episode delves into the science behind biochar and its potential to solve various agricultural problems, reduce fertilizer costs, and enhance soil productivity.

Angela recounts her challenges, including skepticism from industry experts, and her eventual success in significantly lowering fertilization costs and improving crop yields.

The episode also highlights Angela's ongoing efforts to educate others about biochar through workshops on her farm.

00:00 Reviving a Farm with Biochar: A Miraculous Transformation

00:50 Sponsored Segment: Becoming a Coffee Consultant

01:28 Introduction to the Episode and Biochar's Wonders

02:02 The Revolutionary Impact of Biochar in Agriculture

02:35 Personal Journey: Transforming the Farm with Biochar

03:40 The Science and Strategy Behind Biochar Use

05:50 Overcoming Challenges and Skepticism

14:42 The Financial and Environmental Benefits of Biochar

18:26 Facing Industry Resistance and Embracing Innovation

20:05 Looking Ahead: Biochar's Role in Sustainable Farming

Connect with Angela and Bodega de la Finca here:

https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/

https://www.instagram.com/bodegadelafinca/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee discuss the revolutionary potential of biochar.

Angela explains the process of creating biochar in an oxygen-free environment, the unique properties of lignin, and how biochar transforms soil by improving its physical and chemical structure.

The conversation delves into the use of biochar in renewable energy and its potential global implications for climate and agriculture.

The episode underscores biochar's significant role in enhancing soil health and productivity in the coffee industry.

00:00 Unlocking the Secrets of Biochar

00:55 Sponsored Message: Become a Coffee Consultant

01:33 Introduction to the Episode and Guest

02:25 Exploring Biochar's Production and Benefits

04:14 The Transformative Power of Biochar on Soil

07:19 Formulating Biochar for Maximum Effectiveness

10:16 Biochar's Versatility and Market Potential

12:31 Biochar Production Methods and Applications

17:34 Closing Thoughts and Episode Wrap-Up

Connect with Angela and Bodega de la Finca here:

https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/

https://www.instagram.com/bodegadelafinca/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee talk about the challenges of traditional farming and the devastating impact of the Phytophthora disease.

Angela shares insights on transitioning techniques from palm oil farming, including using biochar, to address soil depletion and disease management in coffee farming.

Learn how innovative agricultural practices can create sustainable solutions for coffee producers.

00:00 The Complexities of Coffee Farming: A Personal Story

00:43 Sponsored Segment: Becoming a Coffee Consultant

01:55 Exploring Solutions for Coffee Producers

02:14 The Connection Between Palm Oil and Coffee Farming

02:46 Understanding Soil Depletion and Its Impact

05:43 The Science of Soil Carbon: Oxidative vs. Recalcitrant

09:01 The Revolutionary Discovery of Recalcitrant Carbon

10:20 Combating Phytophthora in Palm Oil with Biochar

11:58 Biochar: A Sustainable Solution for Soil Health

15:44 Looking Ahead: The Future of Biochar in Agriculture

Connect with Angela and Bodega de la Finca here:

https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/

https://www.instagram.com/bodegadelafinca/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee explore Angela's decade-long journey to discovering Biochar, a solution for regenerating unproductive agricultural land.

Angela shares her background in finance and agriculture, her family's struggles with coffee farming due to climate change, and how her experience with palm oil farming led to groundbreaking insights.

Learn about the intersection of palm oil, coffee, and Biochar in this fascinating conversation.

Stay connected for the next episode as they dive deeper into this promising technology.

00:00 The Plight of Rural Farmers: A Heartbreaking Transition

00:46 Introducing the Coffee Consultant Workshop

01:25 Launching the Series: A New Technology in Coffee Production

03:22 Angela's Journey: From Finance to Coffee Production

09:13 The Challenge of Climate Change on Coffee Farming

13:39 Exploring Solutions and the Promise of Biochar

14:15 Closing Thoughts and Invitation to Engage

Connect with Angela and Bodega de la Finca here:

https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/

https://www.instagram.com/bodegadelafinca/

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses a transformative coffee farming initiative in Mozambique led by American philanthropist Greg Carr.

Carr's partnership with the Mozambican government focuses on economic development and environmental restoration by using coffee farming to reforest Gorongosa Mountain.

The episode also highlights the Introduction to Regenerative Coffee Farming Workshops, now available in multiple languages, teaching sustainable coffee farming techniques.

Lee, along with guests Bob and Michelle, dive into the interdependency of coffee production and climate change, urging a shift towards regenerative agriculture. Tune in for an insightful discussion on the challenges, successes, and future outlook of sustainable coffee farming.

00:00 Introduction to Greg Carr's Philanthropy

01:09 Exciting News: Regenerative Coffee Farming Workshops

02:30 Final Episode Announcement

03:37 Discussion on Coffee Industry Challenges and Future

06:25 Gorongosa Partnership and Coffee's Role in Climate Change

12:07 Consumer Education and Coffee's Impact

22:28 Biggby Coffee's Mission and Future Predictions

33:25 Conclusion and Final Thoughts

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

Join Lee Safar on The Daily Coffee Pro by Map It Forward, featuring Bob and Michelle Fish from Bigby Coffee.

Discover the impact of climate change on coffee production, regenerative coffee farming workshops, and the industry's future.

Delve into discussions on climate change consequences, market dynamics, and the importance of sustainable farming practices.

Watch now and learn how to contribute to a sustainable coffee future!

00:00 Introduction: The Hidden Forces Behind Coffee Prices

00:18 Exciting News: On-Demand Regenerative Coffee Farming Workshops

01:39 Behind the Black Curtain of Coffee with Bob and Michelle Fish

02:41 The Impact of Climate Change on Coffee Production

05:33 The Consequences of Coffee Market Speculation

13:06 The Urgency of Regenerative Agriculture

17:01 The Dark History of Chemical Fertilizers

21:05 Marketing's Role in Shaping Consumer Behavior

23:10 Building a Sustainable Coffee Business

25:21 Looking Ahead: The Future of the Coffee Industry

25:43 Conclusion: Support and Stay Tuned

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this revealing episode of The Daily Coffee Pro by Map It Forward, host Lee Safar delves into the coffee industry's hidden truths with guests from Biggby Coffee.

The conversation highlights the vast profits of multinationals like Starbucks and the exploitative mechanisms behind the industry's success.

Topics include the impact of barista competitions, the role of multinational corporations, and the systemic issues perpetuating the industry's darker side.

The episode also offers hope through stories of resilient coffee producers and discusses the potential for conscious capitalism to create sustainable change in the industry.

Join us for a deep dive into the complexities of the coffee world and discover how we can all contribute to a better future.

00:00 Introduction to Coffee Industry Profits

00:59 Map It Forward Mastermind Groups Announcement

02:17 Welcome to the Daily Coffee Pro

03:54 The Dark Side of the Coffee Industry

05:46 Barista Competitions and Mental Health

08:12 Economic Exploitation in Coffee

18:52 The Role of Capitalism in Coffee

27:35 Hope and Positive Change in Coffee

31:33 Conclusion and Next Episode Preview

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Bob and Michelle Fish from Biggby Coffee to discuss the complex and often hidden challenges within the coffee industry, dubbed the 'Black Curtain.'

The discussion highlights stories of corruption, exploitation, and the lack of transparency that plague coffee production, from producers' interactions with major coffee families to the insidious practices at national coffee associations.

The episode also introduces the Introduction to Regenerative Coffee Farming Workshops, designed to educate about sustainable farming practices.

Tune in to uncover the truths behind the coffee you drink and learn about practical solutions for a more equitable and sustainable coffee future.

00:00 Helicopter Photo Ops in Coffee Farming

01:26 Introduction to Regenerative Coffee Farming Workshops

02:47 The Black Curtain of Coffee

04:52 Corruption and Challenges in Coffee Production

08:03 Economic Oppression in Coffee Supply Chains

10:10 The Importance of Transparency in Coffee Pricing

12:22 Currency and Coffee Trade in Ethiopia

14:33 Exposing Industry Secrets and Corruption

17:18 The Role of Regenerative Agriculture

19:52 Consumer Awareness and Industry Labels

22:41 Values-Driven Business in Coffee

24:40 Closing Thoughts and Call to Action

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this eye-opening episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Bob and Michelle Fish to discuss the hidden struggles within the coffee industry.

From farmers abandoning their farms due to systemic issues to the comparison with the struggles of the Syrian people, the conversation delves deep into the complexities of the coffee supply chain.

The episode highlights the importance of direct trade, regenerative farming, and the economic challenges coffee producers face.

With insights into their journey starting from 2018, Bob and Michelle unveil their mission to reform coffee sourcing and eliminate industry corruption. This is a must-watch for anyone passionate about coffee sustainability and ethical sourcing.

00:00 The Crisis in Coffee Farming

00:33 Introduction to Regenerative Coffee Farming Workshops On-Demand

01:54 Meet Bob and Michelle Fish

02:38 A Personal Connection to Syria

07:40 The Reality of Coffee Production

12:36 The Black Curtain of Coffee

14:36 Systemic Poverty and Economic Colonialism

26:13 Corruption in the Coffee Industry

29:37 A Call for Change

32:23 Conclusion and Next Episode Teaser

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 2nd episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East podcast, host Lee Safar talks with Shireen Muhaisen and James Lynes from Bunni Coffee about building a values-driven coffee business in the Middle East.

They discuss the importance of core values, understanding the market, balancing profitability with impact, and differentiating their brand from competitors.

They also explore how cultural heritage plays a role in their business model and the challenges of pioneering specialty coffee in Jordan. Join us for insightful conversations about navigating the coffee industry with a strong foundation of values.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this insightful episode of The Daily Coffee Pro by Map It Forward, Lee and Anne discuss the future landscape of the coffee industry with a focus on rising costs, specifically the increasing price of green coffee, projected to hit $5 per pound.

The conversation delves into the challenges this poses for coffee businesses, including potential closures, acquisitions, and the necessity for financial strategies to cope with increased overhead.

Predictions on market consolidation, the impact on small to medium-sized roasters, and the evolving role of private equity in the industry are examined.

The episode ends on a note of optimism and resilience, encouraging coffee professionals to adapt, learn, and prepare for a challenging but promising future.

00:00 Introduction to Rising Coffee Prices

00:40 Impact on Specialty Coffee Companies

00:52 Upcoming Mastermind Groups

02:10 Reflecting on 2024 and Future Plans

02:41 Adapting to Market Changes

04:02 Challenges and Strategies for Coffee Businesses

10:29 Consumer Trends and Inflation

18:52 Private Equity and Industry Consolidation

22:25 Conclusion and Final Thoughts

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne explore complex themes around the coffee industry, such as the challenges and misconceptions associated with selling to big retailers like Costco.

Ann explains the rigorous operational and pricing standards required to penetrate Costco's market and defends the decision against accusations of 'selling out.' The discussion also tackles the inherent conflict between grocery retail and specialty coffee, largely fueled by the industry's self-imposed myths regarding coffee quality and freshness.

Additionally, Ann shares insightful strategies on how Metropolis has adapted through innovation, such as producing compostable Nespresso capsules, and emphasizes the importance of strong partnerships in the supply chain.

With references to past episodes and other influential figures in the industry, this engaging conversation is a deep dive into the evolving landscape and future of specialty coffee.

00:00 Introduction to the Costco Dilemma

01:27 Mastermind Groups Announcement

02:45 Series Introduction and Industry Confusion

04:27 Debunking Myths in Specialty Coffee

08:12 Innovations and Adaptations in Coffee

15:56 Supplier Relationships and Business Ethics

20:39 Character and Leadership in Business

23:10 Conclusion and Final Thoughts

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne delve into the complexities of leadership during challenging times, specifically addressing how to handle disruptions such as the longshoreman strike and the resulting supply chain issues that significantly impacted their business.

Anne shares her experiences on maintaining trust, managing stress, and the importance of vulnerability and accountability. The conversation also touches on the personal struggles faced by one of Metropolis's founders, Tony, and the team's resilience amidst personal and professional hardships.

Additionally, the episode introduces upcoming mastermind groups for the coffee industry launching in January 2025, aimed at helping participants sell more coffee, grow their businesses, or start new cafes or roasteries. Tune in for an insightful discussion on leadership, stress management, and navigating the volatilities of the coffee industry.

00:00 Navigating Supplier Tensions

00:49 Upcoming Mastermind Groups for 2025

02:07 Introduction to the Episode

02:25 Heartfelt Message to Tony

06:54 Leadership Challenges and Strategies

11:36 The Role of Trust in Leadership

15:04 Handling Stress in Leadership

17:40 Preparing Teams for Challenges

22:58 Conclusion and Next Episode Teaser

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Anne explore the challenges and realities of running a medium-sized coffee business in 2024 and the anticipated shifts for 2025.

Topics discussed include the implications of rising green coffee prices, the significant role of change in the industry, and how businesses are managing volatility.

Key points also cover the philosophy behind Metropolis Coffee's tagline 'Great Coffee for Everyone,' their ESG initiatives, and the criticism they face.

This discussion provides valuable insights on how specialty coffee companies like Metropolis are navigating economic pressures and market dynamics.

Don't miss Anne's candid take on business adjustments, small margins, and the future landscape of specialty coffee.

00:00 Introduction to Price Increases in Distribution

00:42 Upcoming Mastermind Groups for 2025

02:00 Welcome and Guest Introduction

02:50 Metropolis Coffee's Tagline and Core Values

06:01 Challenges and Criticisms in the Coffee Industry

15:40 Impact of 2024 on Future Business Strategies

23:02 Conclusion and Next Episode Preview

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is Anne Djerai, the CEO of Metropolis Coffee Company, based in Chicago. Anne was invited to the podcast after a recent LinkedIn post describing the impact of market volatility on a company like Metropolis Coffee Company which has been around for 20+ years.

The 5 episodes in this series are:

1. 2024 Has Been Different For Coffee CEOs - https://youtu.be/cA-tqPCzqoA

2. The Role Change Is Playing in 2024 in Coffee - https://youtu.be/OxJ2_LVAL0A

3. The Impact of Chaos On A Larger Coffee Company - https://youtu.be/PqQAZwMwFz0

4. The Myths Around Larger Specialty Coffee Businesses - https://youtu.be/ZUaK-5nixIU

5. The Reality of The Next 10 Years In Coffee - https://youtu.be/ICc19e7xRC4

In this episode of The Daily Coffee Pro by Map It Forward, Lee welcomes Anne, CEO of Metropolis Coffee in Chicago and they delve into the financial planning challenges faced by Metropolis amidst the unstable coffee market and operational obstacles in 2024.

Anne shares insights from her impactful LinkedIn post, highlighting their struggles with profit margins, increased costs, and unpredictable market dynamics.

The discussion reveals the emotional toll on leaders and the importance of empathy, emotional intelligence, and servant leadership in navigating volatile business environments.

00:00 Introduction to Metropolis Financial Planning

00:51 Upcoming Mastermind Groups for 2025

02:09 Welcome to the Daily Coffee Pro

02:28 Anne Djerai's Inspirational LinkedIn Post

03:13 Challenges in the Coffee Industry

07:43 The Reality of Running a Business in 2024

10:42 Empathy and Leadership

16:57 Metropolis Coffee's Operations

18:36 Market Volatility and Industry Changes

21:44 Conclusion and Next Episode Teaser

Connect with Anne and Metropolis Coffee Company here:https://www.linkedin.com/in/anne-djerai-8b4a63b1/

https://www.metropoliscoffee.com/

https://www.instagram.com/metropoliscoffeeco/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana discuss the critical importance of regenerative farming for the future of coffee production amidst climate change and market volatility.

The conversation covers the increasing consumer demand for high-quality coffee, the challenges of growing Arabica beans, and the potential rise of Robusta coffee.

Ana shares her optimism and belief in the power of relationships and direct connections within the coffee industry.

The episode also explores the impact of major market players, such as Luckin Coffee and Starbucks, on coffee prices and supply.

As the coffee sector faces unprecedented changes, the emphasis on regenerative agriculture and sustaining farmer livelihoods becomes crucial.

This insightful discussion aims to inform and inspire both coffee producers and consumers about the evolving landscape of the coffee industry.

00:00 Introduction to Regenerative Farming

00:25 Course Promotion: Become a Coffee Consultant

01:04 Series Overview and Guest Introduction

01:48 Future of Coffee Farming: Ana's Perspective

02:34 Consumer Trends and Climate Challenges

04:09 The Role of Regenerative Farming

10:10 Market Indicators and Big Business Moves

14:16 Predictions for the Coffee Industry

23:17 The Importance of Relationships in Coffee

24:59 Conclusion and Final Thoughts

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

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📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana dive deep into the challenges facing coffee producers in today's volatile market. They discuss the drastic price changes in the coffee futures market and its impact on the coffee supply chain.

From the historical context leading up to the current crisis to the everyday struggles and anxieties faced by producers like Ana, this episode uncovers the harsh realities of the coffee industry.

Also examined the contributing factors such as climate change, labor shortages, and the impact of global events like the pandemic and the Russia-Ukraine war.

Amidst all this turmoil, the importance of sustainable relationships and realistic pricing is emphasized as potential solutions.

Additionally, this episode highlights perceptions of greed among coffee producers and aims to clarify the bigger picture affecting the entire supply chain. Don’t miss the riveting discussion on what the future holds for the coffee industry.

00:00 Introduction and Ana's Perspective

00:51 Sponsorship Message

01:29 Current Coffee Market Situation

02:27 Historical Context and Market Volatility

04:31 Challenges Faced by Coffee Producers

10:51 Ana's Insights on Specialty Coffee

25:03 Future Predictions and Final Thoughts

25:38 Closing Remarks and Call to Action

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana explore the challenges and opportunities in the coffee industry from the perspective of a modern coffee farmer.

Ana shares her experiences dealing with fluctuating markets, unscrupulous buyers, and the shift in generational attitudes towards valuing quality over cost.

She also discusses the importance of building sustainable and equitable relationships within the coffee value chain.

This episode highlights how the new generation of coffee producers, armed with advanced education and innovative approaches, are revolutionizing the industry.

Ana's journey and the vital partnerships she built with importers like Yellow Rooster and Belco underscore the episode.

Additionally, this episode includes insights into maintaining hope in uncertain times and making strategic partnerships that align with core values. Get an in-depth view of the economic and emotional landscape of coffee production in today's world.

00:00 Introduction and Initial Frustrations

00:57 Sponsorship Message

01:36 Welcome and Series Overview

02:01 Current Coffee Industry Landscape

03:25 Generational Shifts in Coffee Production

03:55 Ana's Background and Education

04:43 Comparing Generations in Coffee Farming

06:32 Ana's Journey and Challenges

09:30 Building Relationships in the Coffee Industry

10:20 The Importance of Values in Business

10:41 Success Stories and Inspirations

16:11 The Role of Importers and Exporters

20:48 Finding the Right Partners

23:47 Conclusion and Next Episode Teaser

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana from discuss the current market volatility in the coffee industry.

Ana explains how market uncertainty and price fluctuations have impacted coffee producers, especially small to medium-sized farms.

She shares insights into the difficulties faced by farmers, such as the struggle to forecast market demands, price drops, and the inability to hold onto their harvest due to financial constraints.

The episode also highlights the issue of defaulting on contracts and the broader economic and environmental challenges such as climate change and the impact of La Nina.

Ana provides a glimpse into the resilience and adaptive strategies of coffee producers, mentioning efforts towards regenerative practices and sustainable farming.

The episode underscores the importance of relationships within the coffee community and the potential future role of younger generations in shaping the industry.

Special thanks to Angel Barrero for his role in connecting the coffee community.

00:00 Client Conversations Before Harvest

00:44 Sponsorship Message: Become a Coffee Consultant

01:23 Introduction to the Episode and Guest

01:56 Market Volatility and Coffee Production Challenges

07:31 Understanding Defaulting in Coffee Contracts

17:49 Impact of Climate Change on Coffee Harvests

20:16 Future of Coffee Production and Regenerative Practices

22:07 Conclusion and Next Episode Teaser

22:34 Closing Remarks and Call to Action

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Ana shares her journey as a fifth-generation coffee producer from Quindío, Colombia, the challenges of entering the industry during market lows, and her determination to innovate and sustain her family legacy.

The conversation delves into the highs and lows of her first five years, the impact of market prices on her business, and the importance of building strong, lasting relationships in the specialty coffee sector.

This episode also highlights the challenges of 2020, the significance of direct trade relationships, and the transformative effects of market volatility in 2024.

Join us for an insightful discussion on the future of coffee production and the resilience required to thrive in the industry.

00:00 Market Hits New Highs

01:37 Introduction to the Series

02:11 Ana's Journey into Coffee

05:25 Challenges and Triumphs

13:39 The Impact of Market Prices

19:55 Building Sustainable Relationships

21:25 Looking Ahead to 2026

24:18 Conclusion and Next Episode Preview

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Workshops Available: - https://mapitforward.coffee/workshops

1. "Introduction to Regenerative Coffee Farming"

2. "Biochar for Coffee"

3. "How To Become A Coffee Consultant"

4. "Grow Your Coffee Business"

Upcoming Mastermind Groups - https://mapitforward.coffee/groupcoaching

••••••••••••••••••••••••••••••••

This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the first episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

Welcome to the inaugural episode of the newly relaunched Map It Forward Middle East Podcast! Host Lee Safar sits down with Shireen Muhaisen and James Lynes, co-founders of Bunni Coffee in Jordan.

In this episode, they discuss the evolving coffee market in the Middle East, the shift from commercial to specialty coffee, and the unique challenges and opportunities in the region. They also touch on their backgrounds in humanitarian work and how those values influence their business.

Tune in to learn about building a values-driven coffee business and the intricacies of the Middle Eastern coffee landscape. Don't forget to like, share, and subscribe!

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

The five episodes in this series are:

1. Understanding Coffee Logistics and Financing - https://youtu.be/9GJHnSUqXUk

2. Coffee Logistics Is Changing - https://youtu.be/n85-qKuVKNw

3. Sailboats May Be The Future of Coffee Logistics https://youtu.be/IA8DMEs4IYk

4. Financing Coffee Logistics - https://youtu.be/nO3kn27K4R0

5. Coffee Logistics 10 Years From Now - https://youtu.be/miSOW7mF8nk

In this final episode of the five-part series on The Daily Coffee Pro by Map It Forward, Lee and Angel explore the innovative use of sailing vessels for coffee logistics, aiming to reduce the carbon footprint of coffee transport.

The episode dives into the engagement of companies in this sustainable practice, the challenges of geopolitical conflicts, and the potential market dynamics over the next decade.

The conversation also covers the scalability of sailing as a viable logistics option, the importance of supply and demand, and how companies like TOWT and Belco are pioneering these efforts.

Additionally, Lee touches on the significance of environmental consciousness and the role of new generations in fostering a sustainable future.

Tune in for a thought-provoking dialogue on the evolution of coffee logistics and sustainability.

00:00 Introduction and Business Philosophy

00:37 Sponsor Message: Become a Coffee Consultant

01:16 Final Episode Introduction

02:34 Discussion on Coffee Logistics and Sailing Vessels

04:48 Challenges and Future of Coffee Transport

06:23 Engaging More Companies in Sustainable Transport

12:24 Personal Reflections and Professional Insights

19:58 Call to Action for Importers and Roasters

22:38 Conclusion and Farewell

Connect with Angel and Belco here:

https://www.belco.fr/

https://www.linkedin.com/in/angel-barrera-8a0b2236/

https://www.instagram.com/koliafobiano/

https://www.instagram.com/belco.coffee/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

The five episodes in this series are:

1. Understanding Coffee Logistics and Financing - https://youtu.be/9GJHnSUqXUk

2. Coffee Logistics Is Changing - https://youtu.be/n85-qKuVKNw

3. Sailboats May Be The Future of Coffee Logistics https://youtu.be/IA8DMEs4IYk

4. Financing Coffee Logistics - https://youtu.be/nO3kn27K4R0

5. Coffee Logistics 10 Years From Now - https://youtu.be/miSOW7mF8nk

In this episode of The Daily Coffee Pro by Map It Forward, Leeand Angel from Belco discuss the intricate and often overlooked aspects of coffee logistics and financing.

Angel details the challenges faced by coffee producers, including the timing of payments and the financial burden during the supply chain process.

The conversation dives into the importance of financing within the coffee industry, from smallholders to large producers, and how varying financial capacities influence their ability to hold or sell their coffee crops.

Furthermore, the episode explores how global coffee logistics, influenced by geopolitical factors and fluctuating interest rates, impact the market dynamics.

With real-world examples and insights into financing methods used by exporting companies and importers, this discussion sheds light on the complexities of moving coffee from origin to consumer.

Don’t miss the penultimate episode in this informative series, which sets the stage for exploring the future of coffee logistics in the final episode.

00:00 Introduction to Coffee Supply Chain Financing

00:54 Sponsorship Message: Become a Coffee Consultant

01:33 Welcome and Series Overview

02:23 Challenges in Coffee Financing

06:25 Understanding Coffee Producer Realities

12:17 The Role of Importers and Multinationals

18:57 Geopolitics and Coffee Logistics

21:29 Conclusion and Next Episode Teaser

Connect with Angel and Belco here:

https://www.belco.fr/

https://www.linkedin.com/in/angel-barrera-8a0b2236/

https://www.instagram.com/koliafobiano/

https://www.instagram.com/belco.coffee/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

The five episodes in this series are:

1. Understanding Coffee Logistics and Financing - https://youtu.be/9GJHnSUqXUk

2. Coffee Logistics Is Changing - https://youtu.be/n85-qKuVKNw

3. Sailboats May Be The Future of Coffee Logistics https://youtu.be/IA8DMEs4IYk

4. Financing Coffee Logistics - https://youtu.be/nO3kn27K4R0

5. Coffee Logistics 10 Years From Now - https://youtu.be/miSOW7mF8nk

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Angel explore the revolutionary approach of utilizing sailboats for transporting coffee.

This insightful discussion covers the logistics and financial implications of moving coffee via wind powered sailing vessels, which eliminate the use of containers and significantly reduce carbon footprints.

Learn about Belco’s partnership with TOWT, a pioneering shipping line, the challenges faced in shifting to this eco-friendly method, and how this innovative project aims to change the coffee industry.

00:00 Introduction to Sailing Vessel Journey

00:24 Sponsorship and Course Promotion

01:02 Logistics and Financing of Coffee Movement

01:16 Innovative Coffee Transport by Sailboat

02:10 The Genesis of Belco's Sailboat Initiative

04:10 Challenges and Risks in Sailboat Coffee Transport

07:48 First Successful Sailboat Coffee Shipment

19:56 Scaling Up Sailboat Coffee Transport

24:41 Conclusion and Next Episode Preview

Connect with Angel and Belco here:

https://www.belco.fr/

https://www.linkedin.com/in/angel-barrera-8a0b2236/

https://www.instagram.com/koliafobiano/

https://www.instagram.com/belco.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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