Explore every episode of the podcast The Daily Coffee Pro Podcast by MAP IT FORWARD

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

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This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand.

Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values.

They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors.

The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo discuss the intricacies of building, growing, and expanding a Japanese coffee brand while striking the right balance between expansion and maintaining a conscious supply chain.

Yozo shares insights on the franchise model, how Kurasu compares to % Arabica, and the importance of transparency and intention in the coffee business.

Additionally, the episode announces the launch of Map It Forward Japan, which aims to bring new perspectives to the Japanese coffee industry.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 5th episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In the final episode of the Map It Forward Middle East podcast series, host Lee Safar engages with Shireen and James from Bunni Coffee to discuss the future of coffee in the Middle East.

The conversation delves into the cultural significance of coffee, its deep-rooted traditions, and the emerging trends in the region's coffee market, with a focus on Jordan, the GCC (especially KSA and UAE), and beyond.

The episode also covers the growing awareness and shifts towards quality coffee in the Levant, the challenges and opportunities in the specialty coffee industry, and the importance of marrying good business practices with coffee expertise.

Additionally, they introduce the upcoming 'Start A Coffee Side Hustle' mastermind group launching in July, designed to help new coffee entrepreneurs navigate the industry.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 4th episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East Podcast, Lee Safar hosts Shireen Muhaisen and James Lynes to discuss the significant impact of the global coffee crisis on businesses and consumers in the Middle East.

The conversation delves into the rising coffee prices, the differences between specialty and commercial coffee markets, and how cultural sensitivities in regions like the Levant and GCC shape the consumer response to this crisis.

The episode also touches on logistical challenges, climate impact on coffee supply, and the role of business values and sustainability in navigating this crisis. Finally, they explore the unique challenges of operating a coffee business in a region where extreme summer heat leads to a seasonal exodus of consumers.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 3rd episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In the third episode of the Map It Forward Middle East podcast, host Lee Safar talks with Shireen Muhaisen and James Lynes from Bunni Coffee in Jordan about the challenges of establishing a specialty coffee business in the region.

They discuss the complexities of importing goods, regional stability, and logistics that affect their operations.

Despite these hurdles, Shireen and James share their experiences in managing people, the importance of trust in sourcing coffee, and their continuous journey in developing their business.

This episode highlights the unique business landscape in Jordan and offers insights into the broader coffee industry.

Stay tuned for the next episode, where the discussion will focus on the coffee crisis.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the 2nd episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East podcast, host Lee Safar talks with Shireen Muhaisen and James Lynes from Bunni Coffee about building a values-driven coffee business in the Middle East.

They discuss the importance of core values, understanding the market, balancing profitability with impact, and differentiating their brand from competitors.

They also explore how cultural heritage plays a role in their business model and the challenges of pioneering specialty coffee in Jordan. Join us for insightful conversations about navigating the coffee industry with a strong foundation of values.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Workshops Available: - https://mapitforward.coffee/workshops

1. "Introduction to Regenerative Coffee Farming"

2. "Biochar for Coffee"

3. "How To Become A Coffee Consultant"

4. "Grow Your Coffee Business"

Upcoming Mastermind Groups - https://mapitforward.coffee/groupcoaching

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This week, the Map It Forward Middle East Podcast is also being syndicated to the Daily Coffee Pro Podcast by Map It Forward.

This is the first episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

Welcome to the inaugural episode of the newly relaunched Map It Forward Middle East Podcast! Host Lee Safar sits down with Shireen Muhaisen and James Lynes, co-founders of Bunni Coffee in Jordan.

In this episode, they discuss the evolving coffee market in the Middle East, the shift from commercial to specialty coffee, and the unique challenges and opportunities in the region. They also touch on their backgrounds in humanitarian work and how those values influence their business.

Tune in to learn about building a values-driven coffee business and the intricacies of the Middle Eastern coffee landscape. Don't forget to like, share, and subscribe!

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In episode three of this series, Lee and Yozo discuss the importance of building a strong brand before expanding globally.

Discover how Kurasu started with coffee equipment and home brewing education, their focus on merging Japanese and international perspectives, and the complexities of the coffee industry.

Yozo shares his vision for sustainable growth and the unique challenges faced by Japanese roasters.

Stay tuned for more insights on building and growing a successful coffee brand.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo dive deep into the unique aspects of the Japanese coffee industry, drawing fascinating comparisons between Japanese and global coffee cultures.

Yozo shares insights about his journey from a finance professional to a coffee entrepreneur, the influence of Japanese mastery on coffee brewing, and the meticulous, ritualistic nature of Japanese coffee craftsmanship.

The discussion also covers the significant role of external influences in shaping Japan's coffee scene, the impact of omakase in coffee, and the delicate balance of sustaining business amidst tourism and local patronage.

Lastly, they touch on the exchange of barista talent between Japan and Australia and its impact on both coffee cultures.

Join us for a rich exploration of coffee passion, dedication, and the art of brewing.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 1st of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this episode of a new five-part series, Lee and Yozo explore Kurasu’s evolution from its origins in Japan to becoming a global coffee brand.

Yozo shares his journey from working in finance to entering the coffee industry and discusses the unique characteristics of the Japanese coffee market.

They also delve into the importance of sustainable business practices and maintaining brand authenticity in a global market.

Lee announces the launch of 'Map It Forward Japan,' an initiative to make their content accessible to the Japanese coffee community.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.

The 5 episodes in this series are:

1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx38

2. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ

3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU

4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY

5. The Long-Term Focus for CQI - https://youtu.be/NH2-8csKTRM

In the final episode of this intensive series, Lee and Michael discuss the significant changes and future direction of CQI, amidst the various crises set to impact the coffee industry by 2025.

Michael provides insights into how CQI plans to navigate these challenges and maintain trust within the community.

This episode unpacks the critical role of quality in the coffee trade and what CQI is doing to uphold its mission despite the hurdles.

Don't miss this closing chapter filled with vital industry insights.

Connect with Michael Sheridan and the CQI here:

https://www.linkedin.com/in/michaelsheridancoffee/

https://www.coffeeinstitute.org/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.

The 5 episodes in this series are:

1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx38

2. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ

3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU

4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY

5. The Long-Term Focus for CQI - https://youtu.be/NH2-8csKTRM

In this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar converses with Michael Sheridan about CQI's critical transition, immediate next steps after recent decisions, will the industry find a path back to trusting the CQI, and the broader impact on the coffee industry.

Sheridan details the four key processes involved in the transition phase, including the fast-track path for Q graders to the new Q system, the PHP program's curriculum review, and efforts to rebuild trust within the community.

They discuss organizational sentiments and the implications of the CQI-SCA relationship, while also touching on perceptions of the recent changes and the future roadmap.

Connect with Michael Sheridan and the CQI here:

https://www.linkedin.com/in/michaelsheridancoffee/

https://www.coffeeinstitute.org/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.

The 5 episodes in this series are:

1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx38

2. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ

3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU

4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY

5. The Long-Term Focus for CQI - https://youtu.be/NH2-8csKTRM

In this episode of the Daily Coffee Pro by Map It Forward, Lee engages in a heated and detailed discussion with Michael Sheridan from the CQI.

They delve into the reasons and aftermath of the recent changes in CQI's licensing agreement with the SCA.

Michael clarifies the decision-making process, the lack of community consultation, and the subsequent reaction from the Q grading community.

This candid conversation aims to address the feelings of betrayal and distrust while providing insights into the future steps for the CQI.

Join us as we explore the complexities and challenges faced by the organization in this pivotal moment.

Connect with Michael Sheridan and the CQI here:

https://www.linkedin.com/in/michaelsheridancoffee/

https://www.coffeeinstitute.org/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.

The 5 episodes in this series are:

1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx38

2. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ

3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU

4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY

5. The Long-Term Focus for CQI - https://youtu.be/NH2-8csKTRM

In this in-depth episode of The Daily Coffee Pro by Map It Forward, Lee and Michael from the Coffee Quality Institute (CQI) discuss the significant changes at CQI, focusing on its mission to serve coffee producers and the implications of the recent agreement with the Specialty Coffee Association (SCA).

They explore the historical context, the challenges faced by CQI, the financial considerations, and the details of the new licensing and grant agreements that shape the future of coffee quality standards.

Michael provides insights into the roles of both organizations, the importance of development projects, and the potential impact on the coffee industry at large.

Connect with Michael Sheridan and the CQI here:

https://www.linkedin.com/in/michaelsheridancoffee/

https://www.coffeeinstitute.org/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.

The 5 episodes in this series are:

1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx38

2. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ

3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU

4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY

5. The Long-Term Focus for CQI - https://youtu.be/NH2-8csKTRM

Welcome to the first episode of The Daily Coffee Pro's new series featuring Michael Sheridan from the Coffee Quality Institute (CQI).

Lee and Michael engage in a profound discussion about the challenges faced over the last few months, the importance of hard conversations, and the impact of CQI's work on the coffee industry.

They delve into Michael's 20-year journey in coffee, his passion for development work, and the significance of CQI's mission: to improve both the quality of coffee and the lives of coffee producers.

The episode sets the stage for understanding the complexities of coffee quality, the role of the Q program, and the transformative effects of post-harvest processing innovations.

Connect with Michael Sheridan and the CQI here:

https://www.linkedin.com/in/michaelsheridancoffee/

https://www.coffeeinstitute.org/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

Advertising Sponsor
Get “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read our first report for free. Sign up for as little as $5 per month.

Episode Description

This is Part 2 of our five-part series on The Daily Coffee Pro examining the dispute between Benecke Coffee and coffee cooperatives in Peru pursuing unpaid claims.

In Part 1, we established who the cooperatives are and the financial and commercial risks they carry. In this episode, we follow the coffee.

Lee Safar, Emerson Carrasco, Anabel Barrientos, and Óscar Inocente, together with Ana Donneys as translator, explain how coffee moves from the farm to the cooperative, through processing and financing, and onto the vessel at Callao.

Óscar describes the investment cooperatives make in certification, production support, transport and finance before payment is received. He says financing can carry annual interest rates of approximately 14–18%.

The conversation then examines the commercial terms. Emerson explains the export documentation process and says payment from a German importer would normally be expected within approximately 15–30 days.

The episode also introduces the retention-of-title issue raised by the cooperatives, which becomes increasingly important later in the series.

Anabel then describes the point at which Ubiriki began to realise that Benecke’s payment delays were no longer normal. She says the cooperative continued shipping after receiving reassurances that payment would be made.

The final section introduces questions about Fairtrade’s role after Lee says Fairtrade International confirmed awareness of payment arrears involving Benecke from June 2025.

In Part 3, the series moves from delayed payments into insolvency.

Correction: Arthur E. Darboven ceased serving as Managing Director of the Benecke management company on 25 April 2024. His ownership position and any continuing involvement after that date remain under investigation.

Connect with our guests here:

Anabel Barrientos

https://www.linkedin.com/company/cooperativa-cafetalera-valle-ubiriki‍ ‍

gerencia@ubiriki.com.pe

Emerson Carrasco

https://www.linkedin.com/in/emerson-carrasco-791b9871/

https://www.linkedin.com/company/sanchirio-pe

ecarrasco@sanchirio.com

Oscar Innocente

oinocente@hotmail.com

WhatsApp +51 995 147 869

https://www.linkedin.com/in/oinocente/

For media, contact Nataly Fabrikantova

https://www.linkedin.com/in/nataly-fabrikantova-82609219a/

Editorial Note:

This series concerns an active insolvency and ongoing creditor claims. Statements concerning Benecke Coffee, Fairtrade, FLOCERT, the insolvency proceedings and other organisations reflect the accounts and perspectives of participants unless otherwise identified. Allegations should not be understood as findings of wrongdoing.

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

‘The Coffee Report’: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

This is episode 1 of a five-part investigative series of The Daily Coffee Pro Podcast by Map It Forward examining what happened between Benecke Coffee in Germany and coffee cooperatives in Peru pursuing claims for coffee they say remains unpaid.

Across this series, we are asking a larger question: What happens when trust, trade and accountability break down in the global coffee supply chain?

In this first episode, podcast host Lee Safar is joined by Emerson Carrasco, General Manager of Sanchirio Palomar Cooperative; Anabel Barrientos, General Manager of Ubiriki Valley Cooperative; and Óscar Inocente, a lawyer working with four of the affected Peruvian cooperatives. Ana Maria Donneys from Café Primitivo joins the series as translator.

Before getting into the Benecke dispute itself, this episode establishes who these cooperatives are and the role they play in the lives and businesses of hundreds of smallholder coffee producers.

**Correction: In this episode, Arthur E. Darboven was described in a way that could suggest he remained part of Benecke Coffee’s executive management during the 2025 payment crisis. Subsequent verification of corporate-register information indicates that he ceased serving as Managing Director of Benecke on 25 April 2024. His ownership position after that date, and any continuing involvement in Benecke’s affairs, remain under investigation. We are updating the record accordingly.

Emerson explains that Sanchirio Palomar represents 633 small coffee producers, including 220 women, while Anabel describes Ubiriki Valley as a cooperative with 845 members. The conversation explores the work cooperatives carry out across production support, certification, quality control, processing, financing, transportation and access to international coffee markets.

That context matters because when an international coffee transaction fails, the unpaid invoice is only one part of the risk.

The cooperatives have already financed coffee purchases, supported production, processed and prepared the coffee for export, managed certifications and logistics, and assumed significant commercial and financial exposure before receiving payment from an overseas buyer.

The conversation then turns to how the cooperatives began working with Benecke Coffee.

Anabel says Ubiriki had worked with Benecke for more than five years and historically had a good commercial relationship with the company, with approximately 25–30% of the cooperative’s sales going through Benecke.

Emerson says Sanchirio Palomar began trading with Benecke in 2025 and sold seven containers of organic Fairtrade coffee. According to Emerson, five containers were paid for while two remained unpaid at the time of recording.

Óscar says the four Peruvian cooperatives he is working with are pursuing claims connected to approximately 18 containers with an estimated value of around US$3 million. He also says there may be additional cooperatives that were affected but did not become formally registered creditors in the insolvency proceedings.

Episode 1 lays the foundation for the rest of the investigation: who the cooperatives represent, how much risk they carry, how the relationships with Benecke developed, and the scale of the claims now being pursued.

In Episode 2, we follow the coffee from Peru to Germany to understand how these transactions were structured, when payment was expected, and where the commercial process began to break down.

Connect with our guests here:

Anabel Barrientos

https://www.linkedin.com/company/cooperativa-cafetalera-valle-ubiriki‍ ‍

gerencia@ubiriki.com.pe

Emerson Carrasco

https://www.linkedin.com/in/emerson-carrasco-791b9871/

https://www.linkedin.com/company/sanchirio-pe

ecarrasco@sanchirio.com

Oscar Innocente

oinocente@hotmail.com

WhatsApp +51 995 147 869

https://www.linkedin.com/in/oinocente/

For media, contact Nataly Fabrikantova

https://www.linkedin.com/in/nataly-fabrikantova-82609219a/

Editorial Note:

This series concerns an active insolvency and ongoing creditor claims. Statements concerning Benecke Coffee, the insolvency proceedings and other organisations reflect the accounts of the participants unless otherwise identified. Allegations should not be understood as findings of wrongdoing.

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

‘The Coffee Report’: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
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Episode Description

This is Part 2 of a five-part series with Ian Fretheim, Director of Sensory Analysis at Cafe Imports.

Across this series of The Daily Coffee Pro Podcast by Map It Forward, Lee Safar and Ian Fretheim explore one of the coffee industry's most important questions: What is quality coffee?

After questioning how the industry defines quality in Part 1, this conversation turns to another term that has become increasingly difficult to define: specialty coffee.

For decades, "specialty coffee" has served as the industry's shorthand for quality. But as processing methods evolve, market expectations shift, and businesses throughout the supply chain pursue different goals, the meaning of the term has become less clear.

Lee and Ian explore whether specialty coffee still represents a useful category or whether it has gradually become a label that different people interpret in completely different ways.

The discussion examines how quality, value and purpose intersect, and why trying to force every coffee into a single definition may no longer reflect the reality of today's industry. They also consider how producers, importers, roasters and cafés often use the same words while meaning very different things.

Rather than arguing for abandoning specialty coffee as a concept, this episode asks whether the industry would benefit from being more precise about the language it uses and the assumptions that language creates.

If quality coffee is becoming more contextual, perhaps the industry's most recognisable label needs to evolve alongside it.

Connect with Ian Fretheim here:

https://www.linkedin.com/in/ian-fretheim-31628323/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world.

Head to https://patreon.com/mapitforward to join the community.

Episode Description

In Part 2 of this 5-part series, Brazilian Coffee Agronomist, Jonas Leme Ferraresso, breaks down what’s actually happening with Brazil’s 2026 coffee harvest.

While market narratives suggest a strong or even record crop, the reality on the ground is far more complex.

Jonas introduces the concept of “islands of production,” where some regions are performing well while others struggle, creating a misleading picture of total output.

We also explore the growing role of robusta (conilon), climate pressure on arabica, and why recent weather improvements may benefit future harvests, not this one.

If you’re making buying decisions based on headlines, this episode is essential listening.

Connect with Jonas Leme Ferraresso:

https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

In this first episode of a five-part series, Lee Safar sits down with Brazilian agronomist Jonas Leme Ferraresso to explore how global conflict is already impacting coffee production in Brazil.

From rising energy costs to fertilizer dependency and currency shifts, this conversation breaks down why it’s naive to assume coffee will remain unaffected by geopolitical instability.

Jonas shares insights from the field across Brazil’s major growing regions, explaining how oil prices, nitrogen fertilizers, and global trade disruptions are directly influencing production decisions.

This is not speculation. This is what farmers are dealing with right now.

If you work anywhere in the coffee value chain, this episode will change how you think about risk.

Connect with Jonas Leme Ferraresso:

https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.

Episode Description

This is Part 5 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.

In the final episode of the series, Lee Safar explores what coffee businesses should be paying attention to as geopolitical conflict begins to reshape global trade systems.

Rather than focusing on predictions, Lee encourages the industry to watch signals — measurable indicators that reveal how the crisis is evolving and how it may impact coffee supply chains.

Four signals are particularly important.

The first is shipping routes, including the Red Sea and Suez Canal. Changes in shipping routes, container availability, and freight costs can dramatically affect the movement of coffee around the world.

The second signal is energy markets. Oil and natural gas prices influence fertilizer production, transportation costs, roasting energy expenses, and overall agricultural economics.

The third signal is trade consolidation. As crises intensify, smaller businesses may struggle while larger companies expand their influence through acquisitions and market consolidation.

The fourth signal is supply chain resilience. Businesses that diversify suppliers, maintain inventory buffers, and strengthen relationships across the supply chain will be better positioned to adapt.

Lee argues that the coffee industry must broaden its focus beyond cup quality to include logistics, geopolitics, energy markets, and financial risk.

Understanding these signals will help businesses make better strategic decisions as global uncertainty continues to unfold.

Connect with Lee Safar and Map It Forward here:

https://www.linkedin.com/in/leesafar/
https://mapitforward.coffee
https://www.instagram.com/leesafar
https://www.instagram.com/mapitforward.coffee

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies.

Email support@mapitforward.org to learn more.

Episode Description

This is Part 4 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.

In this episode, Lee Safar explores the macroeconomic ripple effects that global conflict can trigger across the coffee industry.

War affects far more than the regions where fighting occurs. It disrupts the systems that power global trade — energy markets, shipping networks, financial systems, and currency stability.

Lee breaks down three major economic forces already shaping the global response to the conflict.

The first is oil and energy shocks. Rising oil prices affect nearly every aspect of the coffee industry, from fertilizer production and farm inputs to transportation, roasting energy costs, and food inflation.

The second is freight inflation. As geopolitical risk increases, shipping insurance costs rise and logistics companies reroute vessels to avoid dangerous areas. These disruptions increase the cost of moving goods globally, including green coffee.

The third is currency and financial volatility. Because coffee and oil are traded in US dollars, instability in currency markets can ripple across coffee-producing countries, affecting export pricing, producer income, and hedging strategies.

These interconnected pressures create powerful inflationary forces throughout the coffee value chain.

From rising farm input costs to higher freight prices and increased retail prices, the economic effects of conflict extend far beyond the battlefield.

In the final episode of the series, Lee explores what the coffee industry should be paying attention to now in order to prepare for what may come next.

Connect with Lee Safar and Map It Forward here:

https://www.linkedin.com/in/leesafar/
https://mapitforward.coffee
https://www.instagram.com/leesafar
https://www.instagram.com/mapitforward.coffee

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: sean@hondurancoffeealliance.com

Episode Description

This is Part 3 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.

In this episode, Lee Safar explores how geopolitical conflict exposes the uneven distribution of risk across the coffee supply chain.

The coffee industry often speaks about producer vulnerability, but crises like this reveal how risk moves through every layer of the supply chain, from farmers and exporters to traders and roasters.

Lee explains how producers may face indirect impacts through rising fertilizer costs, fuel price volatility, and export delays that strain already fragile farm economics.

Exporters often carry the largest financial exposure during logistics disruptions. With coffee already purchased and contracts to fulfill, delays in containers, shipping schedules, and currency markets can create significant financial pressure, particularly for smaller exporters.

Traders typically have more tools to hedge against volatility, while farmers increasingly use supply and demand dynamics to manage risk by delaying sales when prices are unfavorable.

Roasters and downstream buyers ultimately feel the cumulative effect of disruptions earlier in the supply chain, including rising freight costs, unpredictable arrivals, stock shortages, and pricing instability.

The episode highlights the importance of understanding risk across your entire supply chain and strengthening relationships with partners who can navigate uncertainty together.

In the next episode, Lee explores the economic domino effect of geopolitical conflict across the coffee industry.

Connect with Lee Safar and Map It Forward here:

https://www.linkedin.com/in/leesafar/
https://mapitforward.coffee
https://www.instagram.com/leesafar
https://www.instagram.com/mapitforward.coffee

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

This is Part 2 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.

In this episode, Lee Safar explores the shipping system that moves coffee around the world and explains why disruptions in West Asia could have significant implications for the global coffee industry.

Approximately 80–90% of global trade moves by sea, and coffee is deeply dependent on those maritime logistics systems.

Lee explains the importance of several key trade routes that shape global coffee movement, including the Strait of Hormuz, Bab al-Mandeb, and the Suez Canal. These waterways connect Africa, Asia, and Europe and carry enormous volumes of global trade.

When shipping routes become unstable due to conflict, ships may be forced to reroute around the Cape of Good Hope, adding thousands of nautical miles and weeks of travel time. This increases fuel costs, freight prices, insurance premiums, and supply chain uncertainty.

The episode also explores why these disruptions affect different coffee supply chains differently. Coffee moving from East Africa and Asia toward Europe relies heavily on the Red Sea corridor, while some Latin American routes may be less directly affected.

Understanding these logistics systems is essential for coffee professionals trying to navigate the uncertainty created by geopolitical conflict.

In the next episode, Lee explores who is likely to be hit first in the coffee value chain as these disruptions unfold.

Connect with Lee Safar and Map It Forward here:

https://www.linkedin.com/in/leesafar/
https://mapitforward.coffee
https://www.instagram.com/leesafar
https://www.instagram.com/mapitforward.coffee

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com

Episode Description

This is Part 1 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.

In this solo episode, Lee Safar explores why geopolitical conflict has a direct and immediate impact on the coffee industry.

Coffee is one of the most globally traded commodities in the world. While we often think of coffee as an agricultural product, the reality is that coffee moves through a much larger system that includes energy markets, global shipping routes, and financial trade systems.

When conflict emerges in regions that sit at the centre of global trade — particularly in West Asia — the ripple effects move quickly through those systems.

In this episode, Lee explains three key systems that shape how coffee moves around the world:

• Energy and fuel markets

• Global shipping routes and maritime trade corridors

• Trade finance and the banking systems that support global commodity markets

Understanding these systems is essential for anyone working in coffee today. As conflict unfolds in one of the most strategically important regions for global shipping and energy, the coffee industry will likely experience ripple effects across pricing, logistics, and supply chains.

This episode sets the foundation for the rest of the series, where we’ll explore the shipping crisis, the economic domino effects across the coffee value chain, and what coffee professionals should be paying attention to as global conditions evolve.

Connect with Lee Safar and Map It Forward here:

https://www.linkedin.com/in/leesafar/
https://mapitforward.coffee
https://www.instagram.com/leesafar
https://www.instagram.com/mapitforward.coffee

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.

Episode Description

This is Part 5 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.

In this final episode, Rebecca explains how the Australian coffee industry is entering a new phase of development.

For decades, Australian farms relied on just a small number of coffee varieties. Today, growers are participating in global research programs testing dozens of Arabica varieties to determine which ones perform best in Australian conditions.

The discussion also explores Australia’s strict biosecurity protections, which have kept major coffee diseases out of the country while also limiting access to new plant genetics.

Rebecca shares how new varieties, collaborative research programs, and new growers entering the industry may shape the future of coffee production in Australia.

The episode closes with a reflection on the importance of land stewardship, regenerative farming practices, and leaving the farm healthier for the next generation.

Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here:
https://www.zentvelds.com.au/
https://www.instagram.com/zentveldscoffee/
https://www.agca.au/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more.

Episode Description

This is Part 4 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.

In this episode, we explore the relationship between biological farming practices and coffee quality.

Rebecca explains how regenerative agriculture focuses on improving soil health through microbial diversity, compost systems, cover crops, and reduced chemical inputs. These biological systems encourage beneficial microbes that help unlock nutrients and deliver them to plants.

The conversation also explores practical techniques being tested on Australian coffee farms, including worm composting, compost teas, wood-based compost, and agricultural waste streams used to build soil fertility.

These approaches are part of a growing movement in agriculture focused on building resilient farming systems that support long-term productivity and potentially influence crop quality and flavor.

In the final episode of the series, we explore the economics and future of Australian coffee farming.

Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here:
https://www.zentvelds.com.au/
https://www.instagram.com/zentveldscoffee/
https://www.agca.au/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

This is Part 3 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.

In this episode, Rebecca explains the major structural and economic challenges facing Australian coffee farmers.

Land in Australian coffee regions can cost millions of dollars, and farmers must invest heavily in equipment, processing infrastructure, and labour just to operate. Australia also lacks cooperative processing systems common in other coffee-producing countries, which means smaller growers often struggle to access harvesting equipment or mills.

The conversation also explores labour costs, regulation, harvest timing challenges due to rainfall patterns, and the economic reality that many coffee farms must rely on value-added businesses like roasting in order to remain financially sustainable.

This episode offers an honest look at why producing coffee in Australia is so challenging — and why those challenges reflect broader economic pressures across the global coffee industry.

Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here:
https://www.zentvelds.com.au/
https://www.instagram.com/zentveldscoffee/
https://www.agca.au/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

This is Part 1 of a five-part series with Ian Fretheim, Director of Sensory Analysis at Cafe Imports.

Across this series of The Daily Coffee Pro Podcast by Map It Forward, Lee Safar and Ian explore one of the coffee industry's biggest, and increasingly difficult, questions, "What is Quality Coffee?"

For decades, specialty coffee has spoken confidently about quality, but in 2026 that confidence is being tested. New processing methods, changing consumer expectations, evolving education systems, shifting economics and growing disagreement around sensory evaluation are forcing the industry to reconsider what quality actually means.

In this opening conversation, Lee and Ian begin by asking a deceptively simple question: How is the coffee industry defining quality today?

What quickly becomes clear is that there isn't one answer.

The discussion explores why different parts of the coffee supply chain often require different definitions of quality, why producers, exporters, importers, roasters and cafés may all evaluate coffee differently, and whether the industry has become too reliant on inherited assumptions that no longer reflect today's realities.

Lee and Ian also examine whether quality should be viewed as an absolute standard or something that changes according to purpose, audience and context. Along the way they begin unpacking ideas that will shape the remainder of this series, including sensory evaluation, language, education, specialty coffee and the growing tension between objectivity and subjectivity.

Rather than attempting to provide a single definition of quality coffee, this episode challenges listeners to reconsider whether such a definition has ever truly existed.

If you work anywhere in the coffee supply chain, this conversation offers an opportunity to question many of the assumptions that underpin how we buy, sell, evaluate and communicate coffee today.

Connect with Ian Fretheim here:

https://www.linkedin.com/in/ian-fretheim-31628323/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series.

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com

Episode Description

This is Part 2 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld’s Coffee Farms and President of the Australian Grown Coffee Association.

In this episode, we move from history into the present and explore what makes Australian-grown coffee distinct in the cup.

Rebecca explains how coffee in Australia is grown in a cooler subtropical climate rather than in the tropical environments that define most coffee-producing countries. In regions such as northern New South Wales and parts of Queensland, coffee grows in rich volcanic soils and ripens over an extended cycle of around eleven months, which contributes to sweetness and flavor development in the fruit.

She describes the taste profile often associated with Australian-grown coffee as naturally sweet, chocolate-forward, and berry-like, with differences emerging between regions depending on climate, soil, and local conditions. The conversation also explores how some Australian coffees share similarities with certain Kenyan and Hawaiian coffees, while still expressing a distinctly Australian terroir.

We also examine the relationship between landscape and farming practicality. Because many Australian coffee farms are located on rolling land rather than steep mountain slopes, some are able to use machinery in ways that would not be possible in many traditional coffee-growing regions. Rebecca explains why that matters economically, particularly in a high-cost producing country.

The episode also introduces the varietals that have historically been grown in Australia, including K7 and Catuai, and discusses how newer cultivar trials are helping growers understand which varieties may be best suited to future Australian production. We also touch on processing methods, with Rebecca explaining why wet processing has traditionally been used in much of Australia due to the local rainfall patterns and lack of long dry harvest windows.

This conversation provides a deeper understanding of how climate, soil, altitude-equivalent conditions, varietals, and farm infrastructure all combine to shape the flavor and farming reality of Australian-grown coffee.

In the next episode, we explore the challenges Australian coffee farmers are facing right now, including costs, climate, scale, and the pressures shaping the future of the industry.

Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here:
https://www.zentvelds.com.au/
https://www.instagram.com/zentveldscoffee/
https://www.agca.au/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: sean@hondurancoffeealliance.com

Episode Description

This is Part 1 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld’s Coffee Farms and President of the Australian Grown Coffee Association.

For many people in the global coffee industry, the idea that coffee is grown in Australia still comes as a surprise. Yet modern coffee farming in Australia has been developing for more than four decades.

In this episode, Rebecca explains how the modern Australian coffee industry began in the 1980s, when a small number of growers in northern New South Wales and far north Queensland began planting Arabica coffee commercially. She shares how her own family became part of that movement, planting coffee behind Byron Bay and helping establish one of the early farms in the region.

The conversation also reaches further back into history, examining Australia’s little-known coffee-growing past in the late 1800s and early 1900s, when coffee was grown successfully enough to win awards in Europe before the industry faded. Rebecca explains how that historical record gave early growers confidence that quality coffee could once again be grown in Australia.

We also explore what made Australia’s coffee sector different from the beginning. Many of the early growers were not generational farmers but people entering agriculture after careers in other industries. That shaped the way farms developed, how value-adding became part of the business model, and why some growers moved into roasting and direct sales rather than simply exporting green coffee.

Rebecca also reflects on how Australia’s volcanic soils, cooler subtropical climate, and longer ripening periods created the foundation for a distinctive coffee-growing environment. At the same time, high labour costs and rising land values made profitability far more challenging than in many traditional producing countries.

This episode sets the foundation for the series by explaining where Australian coffee farming came from, why it remains relatively small, and why it matters in the wider global conversation about coffee origins, value creation, and farming viability.

In the next episode, we look at where Australian coffee is today, focusing on terroir, climate, varietals, and the distinct flavor profile of Australian-grown coffee.

Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here:
https://www.zentvelds.com.au/
https://www.instagram.com/zentveldscoffee/
https://www.agca.au/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more.

Episode Description

This is Part 5 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we have explored volatility, pricing pressure, loyalty, systems, and leadership.

In this final episode, we examine the secret sauce behind long-term café success. Carol shares how strong systems create consistency, why operational cadence matters, and how genuine hospitality cannot be faked. We discuss the cultural roots of Syrian hospitality, the importance of presence and example-setting as an owner, and why small invisible details shape the customer experience.

The conversation explores the difference between mechanical service and heart-driven hospitality, and why businesses built on values and generosity outlast trend-driven venues.

Connect with Carol Salloum and 3Tomatoes here:
https://www.instagram.com/3tomatoesau/
https://www.3tomatoescafe.com/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com

Episode Description

This is Part 4 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we examine how hospitality businesses endure volatility and uncertainty.

In this episode, we focus on what business owners must prioritise moving into 2026. Carol reflects on surviving the GFC, Sydney’s lockout laws, and COVID, and explains why the ability to pivot is fundamental to longevity.

We explore why raising prices endlessly is not sustainable, why retaining customer volume and loyalty can matter more than chasing higher margins, and why owner presence is critical. Carol shares how leading by example, building strong systems, and maintaining genuine connection with customers creates resilience in times of crisis.

The conversation also challenges hype-driven business models and highlights why values-driven hospitality remains the most durable strategy in volatile environments.

Connect with Carol Salloum and 3Tomatoes here:
https://www.instagram.com/3tomatoesau/
https://www.3tomatoescafe.com/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: sean@hondurancoffeealliance.com

Episode Description

This is Part 3 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we explore how continued volatility is reshaping hospitality.

In this episode, Carol shares what makes her nervous heading into 2026. The risk is not just rising costs. It is café owners who do not understand their numbers, who price based on competition rather than their own financial structure, and who rely on hype instead of loyalty.

We discuss Australia’s saturated café market, why opening a café based on perceived profitability is dangerous, and how pricing must begin with cost structure and demographic awareness. Carol explains the importance of knowing your customer, understanding psychology, and building genuine connection.

The conversation also explores connection as the new form of luxury and why hospitality businesses that cannot create meaningful human experiences will struggle as volatility continues.

Connect with Carol Salloum and 3Tomatoes here:
https://www.instagram.com/3tomatoesau/
https://www.3tomatoescafe.com/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.

Episode Description

This is Part 2 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we examine how ongoing volatility is impacting hospitality businesses from the inside.

In this episode, we focus on the customer. As living costs rise, spending habits are shifting. Customers may still be coming, but they are ordering differently. One coffee instead of two. Simpler menu items instead of premium dishes. Cafés are absorbing silent margin pressure while trying to remain supportive community spaces.

We explore the disconnect between what customers expect cafés to charge and the actual cost structure behind coffee, food, wages, rent, insurance, and utilities. Carol shares why hospitality is often perceived as charity, why small add-ons create hidden costs, and how emotional labor has become part of the café business model.

The conversation also unpacks hype culture in hospitality, from acai bowls to viral drinks, and why trend-driven traffic does not create long-term loyalty.

Connect with Carol Salloum and 3Tomatoes here:
https://www.instagram.com/3tomatoesau/
https://www.3tomatoescafe.com/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

This is Part 1 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we explore what navigating one of the most volatile years in hospitality actually looked like inside a functioning, community-driven café business.

Carol shares how 2025 unfolded beyond rising coffee prices. Electricity, gas, ingredients, wages, staffing challenges, and emotional pressure from customers all compounded at once. We discuss how café owners were forced to make difficult pricing decisions, how pop-up dinners were used to stabilize revenue, and why simply raising menu prices rarely covers the full increase in operating costs.

We also explore how the Australian coffee industry is shifting, why profitability is becoming harder even for experienced operators, and how Gen Z staffing dynamics require more emotional leadership and energy from business owners than ever before.

This episode sets the foundation for the series by grounding the conversation in lived experience rather than theory. If you are a café owner, hospitality operator, or industry professional trying to understand what survival actually required in 2025, this conversation will resonate.

Connect with Carol Salloum and 3Tomatoes here:
https://www.instagram.com/3tomatoesau/
https://www.3tomatoescafe.com/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
Join the Map It Forward Patreon Monthly Live Discussion Group and network with other like-minded coffee professionals and business owners from around the world and across the value chain https://patreon.com/mapitforward

Episode Description

This is the final episode of our five-part series with Ana Donneys from Cafe Primitivo.

We examine the short-term, medium-term, and long-term outlook for smallholder producers if volatility continues. Ana explains that while the C market price is falling, farm-level costs, climate instability, and currency fluctuations remain.

She discusses the need for producers to detach their pricing from corporate commodity structures and to assert pricing based on their real cost of production. We also explore acquisition strategies, the shrinking number of hectares dedicated to coffee, and the misconception that supply will suddenly flood the market.

Finally, Ana speaks about hope. Technology, AI tools at farm level, knowledge-sharing between producers, transparency, and collaboration across the value chain are the forces that may define the next decade of coffee.

Volatility is not ending. The future depends on whether the industry chooses to respond collectively.

Guest links

Instagram: https://www.instagram.com/cafeprimitivo/

Website: https://www.cafeprimitivocolombia.com/

LinkedIn: https://www.linkedin.com/in/anadonneys/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
Looking to advertise your business on a Map It Forward podcast?
Email us at support@mapitforward.org or DM us on Instagram at https://www.instagram.com/mapitforward.coffee/

Episode Description

This is Part 4 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo in Colombia.

In this episode, we move from diagnosis to responsibility.

After examining yield loss, currency shifts, financial market instability, and the lived experience of volatility, we now ask what it will take to move forward together as value chain partners.

Ana emphasizes that redistribution of risk will only come through real conversations across the value chain. Producers must understand the pressures faced by roasters and buyers, but buyers must also understand that smallholders are carrying climate, currency, and market risk simultaneously.

She also speaks directly to producers. This is a moment where smallholder farmers must see themselves not as “the poor part” of the supply chain, but as business owners. That means improving efficiency, understanding cost structures, adopting regenerative practices, using data, and leveraging new tools including AI to forecast production and manage risk more intelligently.

We also discuss generational transition. If the next generation of producers does not see a viable value proposition in coffee, they will leave. And if producers decide not to sell when conditions are unfair, the industry must be prepared for that reality.

This episode challenges every stakeholder. Producers must grow into their power. Roasters must understand they operate in a commodity business, not just hospitality. Consumers must be educated about what cheap coffee truly costs at origin.

Moving forward requires courage, transparency, innovation, and shared responsibility.

Guest links

Instagram: https://www.instagram.com/cafeprimitivo/

Website: https://www.cafeprimitivocolombia.com/

LinkedIn: https://www.linkedin.com/in/anadonneys/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: sean@hondurancoffeealliance.com

Episode Description

This is Part 3 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo in Colombia.

In this episode, we examine what “high prices” actually mean at farm level.

After experiencing yield reduction, rising input costs, currency devaluation, and increasing financial pressure, Ana explains that recent price levels have not translated into meaningful profitability. For many producers, these prices have barely covered cost of production.

We explore the role of currency exchange in shaping margins, including how contracts signed in US dollars interact with expenses paid in Colombian pesos. We also discuss the hidden costs of marketing, trade shows, and relationship-building — investments producers must make to sustain direct trade relationships.

The conversation widens into financial market mechanics. Coffee futures pricing is influenced not only by supply and demand fundamentals, but also by hedge fund positioning, margin calls, currency trades, and macroeconomic forces unrelated to farm production. These second-order financial effects can push prices down even when physical coffee remains scarce.

For smallholder farmers, these shifts are not abstract. They create uncertainty in planning, cash flow pressure, and concern about long-term viability.

Ana closes this episode by stating clearly: these are not high prices. They are prices that barely cover cost.

If we do not separate financial market volatility from farm-level economics, we risk misunderstanding what sustainability truly requires.

Guest links

Instagram: https://www.instagram.com/cafeprimitivo/

Website: https://www.cafeprimitivocolombia.com/

LinkedIn: https://www.linkedin.com/in/anadonneys/

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
MIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.

Episode Description

This is episode 5 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.

In the final episode, Lee Safar challenges the coffee industry’s repeated claim that coffee is all about community.

Trade shows, competitions and public cuppings can create meaningful relationships, but they do not necessarily create communities capable of solving the industry’s biggest problems.

Lee argues that real community requires coffee professionals to meet regularly, discuss difficult issues openly and work together on practical solutions around pricing, legislation, staffing, financing and business survival.

She also challenges the idea that similar businesses must always treat each other as competitors. Cafés, roasters and other coffee businesses can remain in their own lanes while still supporting the health of their local industry.

This episode explores what it means to conspire to each other’s success and why smaller, problem-solving communities may become essential as more independent coffee businesses close, consolidate or struggle to survive.

Connect with Lee Safar here:

https://www.linkedin.com/in/leesafar/

https://www.instagram.com/leesafar

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series.

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

This is Part 2 of our five-part series with Ana Donneys from Cafe Primitivo.

Direct trade is often framed as the solution to structural imbalance in coffee. In this episode, we unpack what it actually requires from a smallholder producer.

Ana explains that direct trade takes years to build. It requires aligned values, transparent communication, and strong relationships. It also requires significant capital. Producers must sustain operations for months while waiting for contracts to be fulfilled and payments to clear.

Unlike traditional cooperative sales, which may provide faster liquidity, direct trade can amplify short-term financial stress, particularly during volatile periods.

We also explore how climate volatility compounds this stress. Rising unpredictability in rainfall patterns, yield instability, and multi-year climate disruption create structural fragility that direct trade alone cannot solve.

This episode offers a grounded perspective on how direct trade functions in practice — and who carries the burden when volatility increases.

Guest links

Instagram: https://www.instagram.com/cafeprimitivo/

Website: https://www.cafeprimitivocolombia.com/

LinkedIn: https://www.linkedin.com/in/anadonneys/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com

Episode Description

This is Part 1 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo.

In this opening conversation, we unpack what volatility truly means for smallholder producers.

Volatility is often discussed in relation to the C market, futures prices, or export trends. For smallholder farmers, however, volatility is lived through yield loss caused by climate shifts, rising fertiliser and labour costs, unpredictable exchange rate movements, and limited access to financial risk management tools.

Ana shares a real example of signing a direct trade contract at what appeared to be a strong exchange rate, only to experience a significant drop in yield and a peso devaluation that altered her cost structure dramatically.

When production volume drops, cost per pound increases immediately. When currency shifts, the value of revenue changes in local terms. When labour and inputs rise, margins tighten further. In this context, high global coffee prices do not automatically translate into stability or profitability.

The conversation also addresses the structural gap between corporate farms, which may have access to hedging instruments or financial advisors, and smallholder producers who cannot afford the capital required to participate in those tools.

This episode reframes “high prices” by grounding them in the layered financial realities of farm-level economics.

Guest links

Instagram: https://www.instagram.com/cafeprimitivo/

Website: https://www.cafeprimitivocolombia.com/

LinkedIn: https://www.linkedin.com/in/anadonneys/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:

Looking to join an interesting monthly live coffee industry online meetup? Exclusively for “Roasted Coffee” Patreon backers.

https://www.patreon.com/mapitforward

Episode Description

This is Part 5 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.

After examining harvest outlook, pricing structures, stakeholder dynamics, and exporter fragility, this final episode turns to strategy. If you are sourcing Ethiopian coffee in 2026, preparation matters more than optimism.

Matthew explains why specialty prices may feel uncomfortable this year and why buyers should be prepared for sticker shock. We discuss how regional shifts in production affect purchasing decisions, how western volumes may offset eastern tightness, and how quality management risk changes in a bumper crop year.

The conversation also widens to currency exposure. A weakening US dollar, foreign exchange controls, and Ethiopia’s pricing architecture create structural complexity for international buyers. We explore how macroeconomic forces, including speculation in commodity markets, could add volatility to coffee pricing this year.

This episode closes the series by connecting origin realities to global financial dynamics. If you buy, trade, import, or roast Ethiopian coffee, this discussion is about positioning yourself intelligently for 2026.

Guest Links
Arkena Coffee Market: https://arkenacoffee.com/
Instagram: https://www.instagram.com/arkenacoffee/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:

This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world - farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523

Episode Description

This is Part 4 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.

In this episode, we examine the downside scenario: what happens if the harvest does not perform as expected, or if exporters miscalculate demand and pricing.

Matthew explains that while many farmers have already benefited from high cherry prices this season, exporters, especially specialty-focused unions and cooperatives, are operating in what he calls a survival year

Those who purchased aggressively without secured markets may be forced into secondary mills, accepting thinner margins or losses. Meanwhile, larger exporters with import businesses can absorb coffee losses because Ethiopia’s export system allows them to retain foreign currency, which can be leveraged in other import-based ventures

The conversation also turns to a deeper structural issue: the specialty industry often views itself through a quality lens, while much of origin trade operates through commodity and currency logic. When prices surge, farmers may deprioritize specialty differentiation. When prices fall, liquidity becomes the dominant concern.

This episode is about trade mechanics, currency incentives, and what truly determines survival in Ethiopia’s 2026 harvest.

Guest Links
Arkena Coffee Market: https://arkenacoffee.com/
Instagram: https://www.instagram.com/arkenacoffee/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:

Interested in advertising on a Map It Forward podcast?
Email: support@mapitforward.org
Instagram: https://www.instagram.com/mapitforward.coffee

Episode Description:

This is Part 3 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.

In this episode, we examine what happens across the supply chain if the 2026 harvest performs well.

Farmers supplying cherry in the east have already benefited from record prices. Those drying cherry and holding inventory may need to move quickly if demand slows. Exporters are operating in what Matthew describes as a survival season, where quality management and disciplined purchasing matter more than aggressive buying.

In western Ethiopia, bumper production could help offset eastern shortages, particularly in commercial grades. Buyers may shift volume westward to balance books, while specialty lots from the southeast may remain tight.

We also explore a deeper question: are farmers truly gaining market power, or are they simply benefiting from competitive exporter behavior this season? And what happens if expectations rise for 2027 pricing?

This episode maps the winners, the survivors, and the risks beneath a “good” harvest.

Guest Links
Arkena Coffee Market: https://arkenacoffee.com/
Instagram: https://www.instagram.com/arkenacoffee/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:

This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com

Episode Description:

This is Part 2 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.

In this episode, we explore what makes Ethiopia unique as a coffee trading origin. Unlike most producing countries, Ethiopia operates under a government-mandated export pricing system. Each week, the Coffee and Tea Authority publishes a minimum export price list by grade, region, and processing method. Exporters are not permitted to sign contracts below those thresholds.

The system was introduced to prevent underpricing, protect foreign currency inflows, and reduce capital leakage through sister companies abroad. The result is a market where pricing trends upward until it temporarily moves out of alignment with buyers, followed by periodic corrections.

We discuss how this structure changes power dynamics, why it reduces dependence on pure C-market pricing, and what buyers should expect from Ethiopia’s 2026 harvest.

If you source Ethiopian coffee, this episode provides critical context.

Guest Links
Arkena Coffee Market: https://arkenacoffee.com/
Instagram: https://www.instagram.com/arkenacoffee/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:

This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: sean@hondurancoffeealliance.com

Episode Description:

This is Part 1 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.

In this episode, the conversation focuses on the structural overview of the 2026 harvest. Eastern regions are experiencing reduced volumes, western regions are seeing stronger yields, quality is generally positive, and pricing has surged due to currency shifts, liquidity constraints, and increased competition in the cherry market.

Guest Links
Arkena Coffee Market: https://arkenacoffee.com/
Instagram: https://www.instagram.com/arkenacoffee/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:

Interested in advertising on a Map It Forward podcast?
Email: support@mapitforward.org
Instagram: https://www.instagram.com/mapitforward.coffee

Episode Description:

This is Part 5 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.

In this concluding episode, the focus shifts to long-term futures for coffee farming. Pedro and Lee discuss prosperity versus survival, why most producers are locked into short-term decision-making, and how climate change, genetics, migration, and succession are reshaping coffee landscapes. The episode closes with a clear message: coffee’s future depends on whether producers are given the ability to dream, invest, and plan beyond today.

Guest links
Pedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/
Caravela Coffee: https://www.caravela.coffee/en
Instagram: https://www.instagram.com/caravelacoffee/
Instagram: https://www.instagram.com/_pedroplanta_/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:

This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com

Episode Description:

This is Part 4 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.

In this episode, the conversation focuses on direct trade, traceability, and transparency. Pedro explains why the number of intermediaries is not the issue — evidence is. From farm gate pricing to data integrity, the episode challenges the industry to move beyond marketing claims and into accountable, traceable sourcing relationships.

The video referenced in this episode can be found here:

https://www.youtube.com/watch?v=IHcN8_F-BZI

Guest links
Pedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/
Caravela Coffee: https://www.caravela.coffee/en
Instagram: https://www.instagram.com/caravelacoffee/
Instagram: https://www.instagram.com/_pedroplanta_/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org

Advertising Sponsor:
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: sean@hondurancoffeealliance.com

Episode Description:

This is Part 3 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.

In this episode, the conversation focuses on biochar and carbon credits as tools for resilience — and the risks that emerge when they are rushed into practice. Pedro explains why biochar is not a silver bullet, how carbon markets can become extractive, and why poorly implemented biochar can harm soil biology and farm economics. The episode reinforces the need to centre farmer wellbeing, not financial incentives, in climate solutions.

Guest links
Pedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/
Caravela Coffee: https://www.caravela.coffee/en
Instagram: https://www.instagram.com/caravelacoffee/
Instagram: https://www.instagram.com/_pedroplanta_/

***************************************

About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

Website: https://mapitforward.coffee

Mailing list: https://mapitforward.coffee/mailinglist

Patreon: https://www.patreon.com/mapitforward

Instagram: https://www.instagram.com/mapitforward.coffee/

Contact: support@mapitforward.org