The Daily Carnage Show - Details, episodes & analysis

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The Daily Carnage Show

Carney, a dynamic digital agency

Business

Frequency: 1 episode/16d. Total Eps: 37

Weekly stories, cool campaigns, and insights from the digital marketing and advertising world. A podcast by Carney, the digital agency behind The Daily Carnage newsletter.

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Data updated on 08/10/2026

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https://carney.co/daily-carnage/?view=subscribe
3 shares
https://carney.co/
3 shares

https://www.reddit.com/r/TheDailyCarnage/
3 shares

https://www.facebook.com/groups/TheDailyCarnage
3 shares

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Score global : 48%

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Microdramas Are Taking Over Marketing

Season 2 · Episode 22

Thursday, October 1, 2026 • Duration 10:43

Brands are spending big to turn TikTok scrollers into soap opera addicts.

Microdramas — short, episodic video series built around characters, cliffhangers, romance, plot twists and ongoing stories — are becoming a serious marketing format. And brands like Crocs, JCPenney, Bilt, P&G and Dr Pepper are already experimenting with them.

But there's a big question: do microdramas actually drive business results, or are brands just buying views?

In this episode of The Daily Carnage Show, Shannon breaks down the rise of branded microdramas, the biggest brand examples, how the format is different from traditional advertising, and what marketers should consider before turning their next campaign into a soap opera.

Have you worked on a microdrama or branded limited series? Let us know in the comments.

The Daily Carnage Show - Details, episodes & analysis

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The Daily Carnage Show - Details, episodes & analysis

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