The Cutting Room – Details, episodes & analysis

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The Cutting Room

Tommy Walker

Business

Education

Frequency: 1 episode/16d. Total Eps: 18

The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.

The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.

Hosted on Acast. See acast.com/privacy for more information.

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🇨🇦 Canada - marketing
25/08/2025
#94
🇨🇦 Canada - marketing
24/08/2025
#64

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https://thecontentstudio.com/the-cutting-room/
7 shares
https://thecontentstudio.com/the-vault/
3 shares
https://thereeder.co/
2 shares

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RSS feed quality

Good

Score global : 79%

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Is This Why Your Content Strategy Isn't Getting More Executive Buy-In? with Devin Reed

Season 1 · Episode 17

Wednesday, February 28, 2024 • Duration 01:02:17

Does your content strategy feel like it's always under attack?

Like, at any moment, an executive who's been spending too much time reading LinkedIn bros, "how to do content" advice can swoop in and tear the whole thing apart?

In this episode of The Cutting Room, I'm talking with Devin Reed, the Head of Content at Clari, and former Head of Content at Gong about what it takes to create a defensible content strategy built on a rock-solid foundation.

If you don't know Devin, he's

🔸 Scaled Gong's brand and content from "$20M - $X00M ARR"

🔸 Grown his side hustle, The Reeder, into a six-figure business

🔸 Advised some of the world's most intriguing startups like Notion and Wiz

He also regularly shares his insights on LinkedIn and his newsletter with over 12k subscribers.

In this episode we'll discuss:

🔸 His strategy for aligning on goals—from exec team down to the marketing team

🔸 Why we can’t lose sight of core business metrics and strategies in the marketing department

🔸 And a personal conversation around anxiety and burnout

Jump into the episode:

(00:00-00:55) Intro

(00:55-07:26) Content Marketing Philosophy

(07:26-10:42) Exec & Marketing Alignment

(10:42-27:10) Capturing or Converting Demand

(27:10-43:18) Lessons on Creating, Careers, & Burnout

But we’re not done! Head to YouTube and watch Devin and I live-edit the article here:

👉 https://www.youtube.com/watch?v=HZe1QfHbTas&t=2598s

Connect with Devin & check out The Reeder here:

✅ https://thereeder.co/

Follow along on social:

Twitter: https://Twitter.com/tommyismyname

Linkedin: / tommyismyname

Hosted on Acast. See acast.com/privacy for more information.

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Zero-Click Content - Amanda Natividad of SparkToro

Season 10 · Episode 16

Friday, September 8, 2023 • Duration 01:04:25

Hosted on Acast. See acast.com/privacy for more information.

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"We're all kinda saying the same thing" ft. Eddie Shleyner of Very Good Copy

Season 1 · Episode 7

Friday, July 7, 2023 • Duration 25:01

Click the link if you'd like to be brought directly to the edit: https://www.youtube.com/live/GMo9Zlw65Ys?feature=share&t=1864

In this episode of The Cutting Room, I'm joined by Eddie Shleyner, an industry-leading copywriter and expert on writing with brevity. We'll be discussing the importance of brevity in writing, as well as some tips on how to write with more clarity and concisely. Whether you're a copywriter, blogger, or just trying to write more effectively, this interview will help. If you're looking to improve your writing skills, be sure to watch this video! Eddie's insights on writing with brevity will help you to write more effectively and capture your audience's attention.

Eddie Shleyner is the founder of Very Good Copy and the lead copywriter at G2. He has consulted for Gong, Ramp, Drift, Helps Scout, and Whereby and has written for Forbes, Hootsuite, and DataBox. When he discovered the art of copywriting and marketing, he used a combination of story and takeaways to create concise, clear, and emotionally engaging articles that incentivize readers to take action.

"Quality comes from quantity. Maybe one in 20 ideas will make it into an article. What makes a good idea is that combination of story and takeaway."

In this episode, we discuss:

What are the three pillars of effective content marketing?
What are the best strategies for incentivizing people to engage with content?
How can creative professionals trust their intuition to identify a good idea?

Hosted on Acast. See acast.com/privacy for more information.

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"You'll have to ask my trolls" ft. Emily Triplett-Lentz of Calendly

Season 1 · Episode 6

Friday, June 30, 2023 • Duration 28:37

Click the link if you want to be brought directly to the live edit:

https://youtu.be/snkp8H94wx8?t=1815

To get access to many of the docs featured on the show, go to https://thecontentstudio.com/the-vault/

We mean ”annoying," but say “stupid.”

We mean “intense,” but say "crazy."

We mean “boring,” but say "lame."

We can’t pretend that words don’t matter.

It's easy to fall into, “you know what I mean” word choice.

Emily Triplett-Lentz shared with us her insights on inclusive language, ableism, and the value of examining why we say what we do, and how to communicate with intention.

We also touched on modern etiquette and kindness in content creation.

Here are some topics we discussed:

The importance of inclusive language and common ableist phrases
Finding out what customers truly care about (hint: not content)
The evolving etiquette of connecting with others through tech

Here are our favorite quotable moments:

“The more I got into it, the more I realized a lot of these words, that segments of our audience maybe take issue with, are kind of lazy language choices anyway. So, why wouldn't you choose more precise, specific language that makes your content better?”

“The really fun thing about that is really precise, specific language, what's good for accessibility and inclusivity, is also really good for SEO. Really, really descriptive alt text, or anchor links, and things like that. So there's a lot of overlap there.”

"How did we get here" ft. Brendan Hufford-Growth Sprints

Season 1 · Episode 5

Friday, June 23, 2023 • Duration 46:47

You know when you just hit it off with someone? That's how it was with Brendan and I. Honestly, I haven't felt so aligned with someone's outlook in such a long time. And that's why Brendan's conversation went a little (ok a lot) long.

Some things we talked about: 

👉 The ridiculous state of content marketing today.

👉 How the phrase "customer-centric" has become hollowed out. (and what we can do about it)

👉 Creating intellectual properties around customer's problems.

These were our favorite quotable moments:

"If your whole content strategy has come out of some SEMRush keywords, we've lost the plot."

"We're repurposing stuff that doesn't have a purpose to begin with."

"People want a listical, that's what they want. Then my brain went 'Nobody wants a listical. Ever. Nobody wants that.

"No summary here will ever give this episode justice, but I will say this, my notebook was filled with fresh insights that I can't wait to start bringing into my conversations.

I think you'll like this one.

If you'd like to watch while Brendan edits live go here: https://bit.ly/Brendan-hufford

If you'd like to get direct access to the doc, and others from the show, go to https://thecontentstudio.com/the-vault/

Hosted on Acast. See acast.com/privacy for more information.

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"Data isn't direction" ft. Emily Anne-Epstein of Asana

Season 1 · Episode 4

Friday, June 16, 2023 • Duration 27:43

"The internet is a living document."

Originality in content creation is vital, and the ability to constantly adapt to remain in the game, if not be ahead. That means, you have to be willing to take what you know about your audience's behavior, and take an informed risk.

In this episode, Emily Anne Epstein joins me to discuss the importance of originality and adaptability in content creation and the need to understand and be attached with the audience. She emphasizes on the role of storytelling, data analysis, and collaboration to achieve successful content. Emily also deals with the importance of editing and having a room for feedback to constantly improve the quality of the content. We stress that there should be alignment with the organization's goals and values and to always aspire for improvement. Overall, the episode provides insights and advice on how to create effective and engaging content in the ever-changing landscape of the internet.

In this episode, we discuss:

The importance of originality in content creation and the need to constantly adapt to the ever-changing landscape of the internet.
Emily's Philosophy of content marketing and its ways on how to understand and connect with the audience.
The role of data in content creation and the need for an effective analysis. An understanding of the metrics should be observed as it adds value to the work and to regularly check out what did well and why.
Ideation and inspiration include the significance of reading and being an expert in the topic, possessing an open mind to inspiration, and making a diverse team to bring about new content ideas.
Understanding business goals of the organization and ensuring its alignment with the ideas of collaborators to move in unison towards success.
Adapting to the ever-changing internet and never expecting yesterday’s strategies will work at present. There should be experimentation and risk-taking in content creation.

"We have to bring the meaning back to 'storytelling'" - Erica Schneider of Grizzle

Season 1 · Episode 1

Friday, June 9, 2023 • Duration 24:24

Click the link if you want to be brought directly to the live edit: https://youtu.be/cF7PcnTeJFg?t=1772

Today's guest in this episode is Erica Schneider, the Head of Content at Grizzle. In a world filled with AI-generated content, it has become crucial to maintain originality and relevance.

To catch replays of The Cutting Room or to catch the next live session, go to https://thecontentstudio.com/the-cutting-room to sign up for our email list.

The following are quotable moments:

0:44 - In my mind, content marketing is relevant communication.

0:55 - Essentially, it's meeting your audience where they are, at a stage where it's relevant to them in their customer journey in the format that makes sense from (for?) where they're reading your content

1:29 - We are at a stage now where the top page 1 of the SERP all looks very similar because everyone is playing the SEO game.

1:47 - You don't have to regurgitate what everyone else is doing

Good content speaks to your audience.

1:54 - If you want to be credible and build authority on the stage, you've to be unique and connect with people in a way that keeps you top of mind, and the best way to do that is to put a lot of effort into editorial.

2:23 - What makes good content is if it speaks directly to your target audience.

2:54 - Good content speaks to your audience; it's specifically trying to accomplish whatever goal you have.

- Philosophically, every H2 should tie benefits to the outcome.

"Content is the air the marketing team breathes" ft. Margaret Jones of Airtable

Season 1 · Episode 3

Friday, June 9, 2023 • Duration 29:06

Click the link if you want to be brought directly to the live edit:

https://bit.ly/3As1Dxy

In this episode of The Cutting Room, we spoke with Margaret Jones, Head of Content at Airtable. Margaret brought some amazing insight not just on creating and editing better content, but also navigating an organization that has grown from 5 to 70 marketers in just over a year.

Listen in as Margaret Jones, Head of Content at Airtable, discusses her approach to content marketing and managing a growing content team. Margaret shares her process for handling input from various stakeholders, which involves using a form in Airtable to gather input and identifying common needs across the organization to efficiently create content

For the first time on the show, we talked about:

👉 Prioritizing requests.

👉 Developing and scoring authors.

👉 Smart intake processes from internal stakeholders.

Plus, she went hard on the live edit.

💬 Here are some of our favorite quotable moments💬

"Content is like the air that the marketing team breathes."

"[We're] basically coming to all of our stakeholders and looking for key themes across the org, or patterns and things that people are looking for...because you can't do everything."

"One of my priorities as an editor is not just to make the piece awesome, but it's also to make the writer feel more empowered next time that they're writing a piece."

Margaret also provided us with an amazing resource in this Airtable base, which acts as a rubric for scoring different aspects of an author's piece.

"I don't care about my rankings." - Rand Fishkin of SparkToro

Season 1 · Episode 2

Friday, June 9, 2023 • Duration 33:07

Click the link if you want to be brought directly to the live edit: https://youtu.be/WDpTmyHHnXk?t=2293

"I don't care about my rankings." As one of the pioneers who popularized SEO and with Moz being one of the oldests SEO software companies, this statement from Rand Fishkin, founder of Moz and co-founder of SparkToro made my eyebrows raise. But why did Rand make such a surprising remark?

Rand's insights are valuable, as evidenced by the following key points from the episode:

There is an abundance of content these days that creation is simply not enough. To stand out and capture attention, you have to do more than invest in the quality or quantity of your content. This is where tactics like positioning, having a PoV, and making common enemies come into play.

Yes, you should invest in distributing content, but it’s not going to be a success unless the content itself is great. Formulaic crap doesn't do all that well.

People mostly share content that reinforces their opinions or beliefs. So, create opinionated content to earn amplification.

And the big one: “I don’t care about my rankings.” These days, Rand doesn’t worry about SEO again. Instead, in Sparktoro, they focus on impacting people, and doing that through other channels they can own and control, mostly outside of search channels. He advises marketers not to rely on any single channel or source e.g. Google.

I first heard about the concept of episodic content in this episode. According to Crowd content, “episodic content is content published by marketers and site owners as a series of multiple posts that build on each other.” The keyword here is

Welcome to The Cutting Room

Season 1

Monday, June 5, 2023 • Duration 02:04

Get inside the minds of marketers from industry leading companies like Airtable, Calendly, and Docusign, to learn about their content marketing philosophy, process, and pre-game before they edit an article live. On the The Cutting Room: Podcast Edition, we'll explore the first half of each conversation with the guest, and will include links in the show notes that will bring you directly to their edit so you can follow along. We encourage you to join a live session so you can get even more out of each episode by interacting with our guests and others. Finally, if you want to become a studio insider by subscribing to our email list, you'll get access to The Vault, a collection of articles that have been edited on the show. Thank you for your time and welcome to The Cutting Room.

Hosted on Acast. See acast.com/privacy for more information.

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The Cutting Room – Details, episodes & analysis

Podcast details

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The Cutting Room – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other26

Youtube6

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other26

Youtube6