The Curiosity Current: A Market Research Podcast – Details, episodes & analysis

Podcast details

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The Curiosity Current: A Market Research Podcast

AYTM

Business

News

Frequency: 1 episode/8d. Total Eps: 74

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

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Apple

Data updated on 21/08/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - Marketing
21/08/2026
#66
🇨🇦 Canada - Marketing
11/07/2026
#75
🇨🇦 Canada - Marketing
10/07/2026
#48
🇩🇪 Germany - Marketing
04/07/2026
#81
🇩🇪 Germany - Marketing
03/07/2026
#42
🇨🇦 Canada - Marketing
02/07/2026
#81
🇨🇦 Canada - Marketing
01/07/2026
#49
🇬🇧 Great Britain - Marketing
28/06/2026
#97
🇬🇧 Great Britain - Marketing
27/06/2026
#65
🇬🇧 Great Britain - Marketing
07/05/2026
#92

Spotify

No recent rankings available

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RSS feed quality and score

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RSS feed quality

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Score global : 42%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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What second by second phone data reveals about human attention with Byron Reeves

Episode 64

Tuesday, June 23, 2026 • Duration 43:38

Understanding human behavior requires embracing complexity. In this episode, Byron Reeves who is a pioneering Stanford researcher and has spent decades studying how humans interact with technology. They discuss why traditional research methods struggle to keep pace with fragmented digital lives. The conversation explores how AI simulations might help predict consumer behavior and what remains irreplaceable in a landscape driven by machines.

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From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz

Episode 63

Tuesday, June 16, 2026 • Duration 40:37

Market research is often focused on the present, but staying ahead requires a shift toward the future. In this episode of The Curiosity Current, hosts Stephanie Vance and Molly Strawn-Carreño speak with Kerry-Ellen Schwartz, Global Senior Director, Consumer Insights for Food Ventures at PepsiCo. They discuss the critical difference between insights and foresights. Kerry-Ellen explains why human empathy is the foundation for any successful brand strategy and how scenario planning helps businesses prepare for the needs of future generations like Gen Alpha.

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Your tools aren't broken, your processes are with Zontziry Johnson

Episode 62

Tuesday, June 9, 2026 • Duration 44:26

The research profession is transitioning from hands-on execution to strategic orchestration, yet many organizations struggle with adoption. In this episode of The Curiosity Current, Zontziry Johnson, Head of Learning and Research at the Insights Career Network, explains why new tools often fail to deliver promised results. She discusses the gap between tool adoption and process transformation, the importance of business literacy over technical execution, and how leaders can build teams that feel empowered to experiment. Discover how to identify hidden alignment barriers and future proof your career.

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The cheese factory theory of research with Alec Levin

Episode 61

Tuesday, June 2, 2026 • Duration 31:51

Alec Levin discusses the evolution of professional learning and explains why structured curriculums are failing modern researchers. He shares how his community, Learners, fosters a more effective and chaotic ecosystem for growth. The conversation examines the impact of ai on the research field and uses the cheese factory analogy to distinguish between artisanal work and automated insights. Alec explains why researchers should view themselves as study designers to remain essential as the volume of available data explodes.

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The coming qualitative renaissance with Deborah Mendez

Episode 60

Tuesday, May 26, 2026 • Duration 45:59

Deborah Mendez joins The Curiosity Current to discuss why discrepancies between consumer claims and actual behavior are signals for market innovation. Drawing on her leadership experience at major brands like Kraft Heinz and Mars, she explains how agile research allows teams to identify patterns rather than isolated data points. The conversation explores how to maintain high research quality under budget constraints and why the rise of artificial intelligence is sparking a qualitative renaissance. Deborah also highlights the essential human roles of problem framing and judgment in a data saturated world.

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An outsider's case for why surveys will outlast every trend with Marin Mrsa

Episode 59

Tuesday, May 19, 2026 • Duration 30:06

In this episode of The Curiosity Current, host Stephanie Vance is joined by Marin Mrsa, Founder and CEO of Peakator, to discuss the evolving landscape of research technology. Marin shares his journey of entering the insights industry from the outside and how that perspective shaped his vision for a more efficient research process. The conversation explores why surveys remain a vital communication tool between brands and consumers, the role of AI in automating tedious tasks, and why human judgment is more important than ever for strategic decision making.

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The bystander problem in market research with Brooke Reavey

Episode 58

Tuesday, May 12, 2026 • Duration 44:10

Breaking into market research is getting harder, and it has long term consequences for the industry. In this episode of The Curiosity Current, Stephanie and Molly speak with Brooke Reavey, Professor of Marketing at Dominican University, about the shrinking talent pipeline in insights. Brooke shares why internships and entry level roles are disappearing, how AI is reshaping both learning and work, and what the industry risks losing if practical experience continues to fade.

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Why transparency is the real AI challenge in market research with Howard Fienberg

Episode 57

Tuesday, May 5, 2026 • Duration 52:21

AI is transforming market research, but regulation and ethics are struggling to keep pace. In this episode of The Curiosity Current, Stephanie and Molly speak with Howard Fienberg, Senior Vice President of Advocacy at the Insights Association, about how researchers can navigate growing complexity around AI, privacy laws, and participant trust. Howard shares guidance on staying responsible while the tools and expectations continue to evolve.

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What cleaning habits reveal about consumer psychology with Oksana Sobol

Episode 56

Tuesday, April 28, 2026 • Duration 35:02

Cleaning is no longer just about hygiene. New research shows consumers increasingly see it as a source of control, satisfaction, and emotional reset. In this episode of The Curiosity Current, Stephanie Vance and Lev Mazin speak with Oksana Sobol, Vice President of Consumer Insights at The Clorox Company. They discuss how people’s relationships with their homes are evolving. Drawing from the Home Care Redefined report, Oksana explains why emotional outcomes from cleaning are rising in importance, how “in-the-flow cleaning” is replacing traditional routines, and what these shifts signal for brands, researchers, and the future of home care innovation.

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Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe

Episode 57

Tuesday, April 21, 2026 • Duration 44:42

Consumers often behave very differently from what they say in surveys, creating a critical gap in how decisions are made. In this episode of The Curiosity Current, Kate O’Keeffe, CEO and co-founder of Heatseeker, explains why traditional research methods struggle to predict real-world behavior. She explores how live market experiments help teams identify true buying drivers, validate decisions before launch, and generate insights that reflect actual customer actions rather than stated intent..This episode explores how live experiments reveal what actually drives decisions.

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The Curiosity Current: A Market Research Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Curiosity Current: A Market Research Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify