Explore every episode of the podcast The Creative Bodega with Em Connors | Email & Content Marketing for Solopreneurs

✨💌 Join the Newsletter System waitlist - hop on for first access when the doors open September 14th

You keep meanIng to start the newsletter. Or you started one, then quietly let it go. And every time you think about picking it back up, a little pile of excuses shows up first. No one will read it. I don't have the time. This probably isn't for a business like mine. I've had every one of those thoughts myself, so there's zero finger-pointing here. In this episode of The Creative Bodega, I pick up the five biggest excuses one at a time and hold them up to the light, because most of them fall apart the second you look at them straight. If an email list has been sitting on your someday list, this one is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why "no one will read it" is the wrong fear to have
• How the platform you send from matters way less than you think
• Why an email list works whether you sell a product or a service
• The reason a newsletter is subtraction, not another plate to spin
• What I'm doing right now to grow my list without relying on Instagram
• Why the people most likely to buy are quietly drifting away right now

Resources & Links mentioned in the episode:

• The Newsletter System waitlist — hop on for first access when the doors open September 14th
• Episode 81, my pivot episode — the full story of why I went all in on email after six years of teaching Instagram and Canva
• Flodesk — the email platform I use and recommend (my code THECREATIVEBODEGA gets you 25% off your first year)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

You want to email your list. You know you should. Maybe you even have the list sitting right there, ready to go. But you sit down, the cursor blinks, and your brain goes completely blank. So you close the laptop and tell yourself you'll figure it out next week. And next week? Same exact thing. If that loop feels familiar, you are not broken, and you are not out of ideas. In this episode of The Creative Bodega, I break down why the blank page was never a creativity problem in the first place, and the shift that made "what do I even write?" stop being a question I dread every single week. If staring at a blank newsletter makes you want to throw your laptop out the window, this one is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why the blank page is a structure problem, not a lack of ideas
• The free assignment I give every week: subscribe to newsletters and study which ones you open
• Why the section that connects most is almost never the strategic one
• Where my 3-2-1 format came from, and why borrowing a structure is the point
• The reframe that ends the panic: you are your own ideal client, one problem ahead
• Why an unsure email that gets sent beats a perfect one stuck in your drafts

Resources & Links mentioned in the episode:

• One of my early newsletters sent 4/7/21 via Flodesk (referenced when talking about her short, unsure first j)
• James Clear's 3-2-1 newsletter (the original format Em's 3-2-1 traces back to)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

You started an email list. You were proud of it. And then...you never emailed it. 😅 Now every time you think about sitting down to write, the cursor blinks, your brain goes blank, and you tell yourself you'll do it later. Later never comes, and the guilt just keeps stacking. If that's the loop you're stuck in, you're not lazy, and you're not flaky. You're missing one thing. In this episode of The Creative Bodega, I break down why consistency with your email list was never a discipline problem, why a small list of people who trust you beats a huge silent following, and the one small move that breaks the blank-page spell. If your list has been collecting dust, this one is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why creators with huge accounts and silent lists are quietly losing money
• How a list of 100 people who trust you out-launches 50,000 followers
• The real reason the weekly blank page keeps beating you (it's not you)
• Why Instagram is a slot machine, and what owning your list changes
• The two-creator test that shows exactly why the inbox wins the sale
• The reframe: consistency is a system problem, never a willpower problem
• Your one small move this week to break the blank-page spell for good

Resources & Links mentioned in the episode:

• 💌 The Newsletter System waitlist. My 6-week program doors opening September 14th, built to take the blank page out of your weekly email for good. Getting on the list means first word when doors open: join the waitlist.
• 🎙️ Listen to last week's episode (81) on why every solopreneur needs an email list, not just a personal brand. It sets up everything in this post, so start there if you missed it!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

💌 Join The Newsletter System September Waitlist — first access when doors open September 14th, limited spots available!

Have you ever been genuinely good at something, even known for it, and still felt a quiet pull that it is not the thing you want to keep doing forever? For years, I couldn't name that feeling. I just felt scattered and a little off, pouring most of my energy into the platform that gave me the least back. It took three weeks completely off Instagram to finally see it clearly. In this episode of The Creative Bodega, I share the biggest pivot I have made in nine years, why I am going all in on email, and what my two fiddle leaf fig trees have to do with all of it. If you have felt scattered too, this one is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why I am walking away from teaching Instagram after nine years of posting
• What three weeks off the app made impossible to unsee
• The difference between rented attention and an audience you truly own
• Why Instagram tactics keep expiring while email stays a durable skill
• The moment in Nashville that quietly cracked this whole decision open
• What is changing, what is staying, and what it means for you

Resources & Links mentioned in the episode:

• The Newsletter System September Waitlist — first access when doors open September 14th, limited spots available!
• Flodesk — the email platform I use and swear by. Grab 50% off your first year with code THECREATIVEBODEGA
• Click here to see what a fiddle leaf fig is!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

You've poured hours into a post, hit publish, and watched it land with a thud. Just crickets. And in that moment, the question creeps in: is something wrong with me? Should I just pivot to something else? If you've ever wondered why you're still showing up when the growth is slow and the engagement is low, you're not the only one. In this final episode of my Nobody Told Me series on The Creative Bodega, I'm sharing the one thing nobody told me would end up being my superpower: consistency. I'm getting honest about the numbers, the near-burnout seasons, and the two things that actually keep me going when motivation is nowhere to be found. If you're building something online and quietly questioning it all, this one is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• The real numbers behind 80 episodes, 290+ newsletters, and nearly 2,000 Instagram posts
• Why I took my first-ever three-week break from Instagram, and what I was scared of
• The reason it always comes back to the women I serve, not the metrics
• Why most people quietly disappear online, and how the gap compounds
• Systems first: how to stop relying on motivation that runs out
• Purpose second: finding the why that carries you through the low-everything days
• The full-circle truth about reps that I opened this whole series with

Resources & Links mentioned in the episode:

• The Messaging Edit won't be taking place in the fall as planned! I've switched gears, totally pivoted, and am building a brand new program called The Newsletter System. You can hop on the Sept 2026 waitlist HERE!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Episode 79: Why You Think Everyone's Watching You (And Why They're Not)

You've got that post sitting in your drafts. The one that feels a little too loud, too niche, too much you. You keep telling yourself everyone's going to see it and judge it, so you don't hit publish. I've been there more times than I can count, and this episode is for you.

In this episode of The Creative Bodega, I'm telling you about the first time I learned this lesson (a CrossFit gym in 2008, terrified everyone was watching my every move) and the second time it showed up years later, running a business people can actually see. Both taught me the same thing from two completely different angles.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• The CrossFit gym story that taught me nobody was watching me as closely as I thought
• Why the fear of judgment never fully goes away, even at 125,000 followers
• What happened when I called talking head reels "effing stupid" online
• The real reason visibility attracts people who want to knock you down
• Why the algorithm isn't showing your post to everyone who follows you
• What I want you to do with the post you've been sitting on
• A quick preview of next week's episode on messaging

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Do you ever feel like you're doing everything "right" online, posting, following the tips, showing up consistently, and still getting completely ignored? It's not your strategy. It's not the algorithm. It's a handful of small, sneaky habits quietly keeping you invisible, and once you spot them, they're easier to shift than you'd think. In this episode of The Creative Bodega, I'm walking through exactly what those habits look like, why personality gets remembered while generic content gets ignored, and the small moves that actually change things. If you've ever wondered why people aren't opening their wallets for you yet, this episode is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why generic content gets ignored while personality is what actually gets remembered
• The real reason people need to trust you before they'll ever buy from you
• The one habit to notice first: which accounts quiet your brain versus fuel it
• Why muting or unfollowing the noisy accounts is the first small shift to make
• Closing the app and making something instead of scrolling past someone else's
• The habit of sitting on your ideas instead of posting them, and why that stops now
• Why asking for help and joining a community moves you faster than doing it alone

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

You know you're supposed to share parts of your life online. But what, exactly? You're private. Your kids don't want to be content. And you have zero interest in crying on camera for engagement. I hear some version of this from the women I work with every single week, so if that's you, you're not alone. In this episode of The Creative Bodega, I'm introducing you to a concept I call your core story bank: the 4 to 5 stories and personal themes that make you relatable without making you an open book. If you're the private one, the introvert, the one who cringes at performed vulnerability, this episode is especially for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why "be authentic online" has spiraled into performing pain for views
• The "share your scars, not your wounds" rule and how I apply it
• What a core story bank is and why 4 to 5 stories is plenty
• My own core stories and themes (the CrossFit gym era, NYC, Blitzy the pit bull)
• How to find the bridges between your life and your ideal client's
• Why I pulled back from showing my kids online, even though those views spike
• The private-person path to a personal brand (dog walks and morning coffee count)

Resources & Links mentioned in the episode:

• EP 13 - The past episode where I tell my NYC-to-meeting-Rob story (referenced when discussing core stories)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Your Canva templates are perfectly on-brand. Your color palette is locked. So why does your content still feel a little cold when you hit record? You're not imagining it, and you're definitely not alone in wondering why the visuals aren't translating to connection. In this episode of The Creative Bodega, I'm getting into the part of visual branding nobody talks about: the energy you bring to camera, and why it might matter more than any font pairing you've ever agonized over. If your branding feels done on paper but flat on video, this episode is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why my own visual branding started with a color I borrowed from another creator
• How my palette evolved from muted and safe to bold as my confidence grew
• The 2017 video I almost couldn't watch back, and the one shift that changed it
• Why smiling before you hit record changes how your content actually feels
• What "done" really means for your visual brand, and why it doesn't exist
• Why your energy on camera matters more than your font choices right now

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Do you ever wonder if the discomfort of putting yourself out there is ever going to go away? You post, you wait, you check the numbers, and some days it still feels like nobody's out there. In this episode of The Creative Bodega, I'm kicking off a new series called Nobody Told Me, six honest truths about what it actually takes to build a personal brand. We're starting with the one nobody warns you about: how long everything really takes. If you're deep in the reps and wondering when it starts feeling easier, this episode is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why I still cringe when someone tells me they watch my Instagram stories, even five years in
• What building an audience from zero at my CrossFit gym in 2017 actually taught me
• Why posting into a void with 12 story views is where everyone starts, no exceptions
• The 3 non-negotiables for showing up consistently without burning out or overcomplicating it
• Why sporadic brilliance always loses to small, sustainable systems repeated for 90 days
• Why I talked a close friend out of chasing $1,000 a month as an influencer
• What's changing with The Content Coven, and why now is the time to join

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If your Canva account is a complete disaster — designs floating in space, uploads you've had since 2017, and templates you used once and can never find again — you are not alone. Most solopreneurs are working inside a cluttered Canva account without realizing how much time and mental energy it's costing them. The good news? Getting organized doesn't have to be a full weekend project. In this episode of The Creative Bodega, I'm joined by fellow Canva Verified Expert Brenda Cadman, whose entire expertise is Canva organization. She breaks down where to start, what to delete, how to structure your folders, and the one navigation trick most people don't know about. If you've ever re-uploaded the same brand photo six times because it was faster than finding it, this episode is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why your uploads folder is probably a dumping ground, and how to fix it
• The purge-first approach: why creating folders before deleting is the wrong order
• How to use Canva's "Your Projects" view to actually see what still needs to be filed
• The star folder trick for projects you're accessing constantly
• The difference between designs and templates, and why mixing them up is costing you time
• Why naming your files matters more than you think (and what to name them)
• How to make progress in small chunks without overhauling everything at once

Resources & Links mentioned in the episode:

• Brenda Cadman's website (where to find her and learn more)
• Brenda's Canva organization course, evergreen and updated when Canva changes

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Have you ever posted something, checked back an hour later, and felt your stomach drop? You poured real energy into it. And the response was...crickets. If you've been using your follower count, your likes, or your email list growth as proof that you're good at this, I want you to know you are so not alone. In this episode of The Creative Bodega, I get more vulnerable than usual. I share what happened when I finally got on a call with my business coach and therapist, Ash McDonald, what she said that stopped me cold, and why I'd been white-knuckling the completely wrong numbers for months while ignoring the one that actually tells you the truth about your business.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why follower count and likes are the easiest numbers to track, not the most important ones
• The question Ash McDonald asked me that I couldn't answer (and why that was the real wake-up call)
• How I'd been avoiding my revenue check-ins and what that avoidance was actually costing me
• Why someone else's massive launch triggered a spiral, and what was really going on underneath it
• The difference between vanity metrics and the numbers that tell you if your business is actually healthy
• Why leadership isn't about having it all together, it's about being relatable
• What I'm doing differently now, including restarting monthly check-ins with my husband Rob

Resources & Links mentioned in the episode:

• Ash McDonald, therapist and business strategist (therpist/biz coach referenced throughout the episode that I love & have worked with a number of times).
• Ash McDonald's podcast (how Em originally found her and built trust before hiring her).
• EP 13: Em's episode with her husband Rob (referenced as one of her most-listened episodes).

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If the thought of writing a newsletter every week makes you want to close your laptop and never come back, this one's for you. I get it. I've felt that exact dread, staring at a blank screen, deleting what I wrote, and deciding I just wasn't a "newsletter person."

In this episode of The Creative Bodega, I'm sharing how I went from avoiding my newsletter completely to sending my 285th consecutive issue, and the simple format that made it possible. If you've started a list and let it go quiet, or you haven't started one yet because the whole thing feels too big, this episode is for you.

Check out the full show notes for this episode CLICK HERE

Things I cover inside this episode:

• Why I avoided writing a newsletter for so long, even knowing I needed one
• The exact 3-2-1 Create format that takes me 20 to 30 minutes every week
• What goes in each of the three sections, including my favorite one
• Why a smaller, engaged email list beats a big unengaged one
• How I track open rates and clicks with a simple spreadsheet
• Why and how I regularly delete inactive subscribers
• What to do if you're starting your list completely from scratch

Resources & Links mentioned in the episode:

• 25% OFF Flodesk: my email platform of choice, and what I use for both sending the newsletter and cleaning out inactive subscribers
• Start & Grow Your Email List from Scratch my self-paced course for anyone starting completely from zero. We cover building a freebie people actually want, getting set up on Flodesk without wanting to throw your laptop, writing a newsletter you don't dread, and using your list to actually make sales!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Have you been showing up consistently, posting tips, sharing your face, doing all the things, and still wondering why your offer isn't getting signups? You're not doing it wrong. You're just not showing it.

There's a real difference between posting about your niche and showing people what it's actually like inside your world. And that gap is exactly where signups disappear. I know because I found myself in it, weeks into a stretch of almost zero new Coven signups, before I realized I hadn't shared a single piece of content about what was happening inside the membership.

In this episode of The Creative Bodega, I'm walking you through the 5-post rotation I built to fix that, complete with reusable Canva templates, a simple Google Form for collecting member stories, and a weekly cadence that makes showing your offer feel way less like selling.

Check out the full show notes for this episode HERE: [link placeholder]

Things I cover inside this episode:

• Why consistent posting doesn't equal visible offer, and what to do instead
• The exact moment I realized I was making the same mistake I coach others on
• A 5-post weekly rotation that makes showing your membership feel sustainable, not salesy
• How a simple Google Form solved the hardest part of sharing member wins
• Why monthly challenge results make more compelling content than anything you could write yourself
• The "make it with me" post type that shows your offer delivering in real time
• How to apply this system even if you don't have a membership

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If you've been staring down July thinking you have two choices: keep the exact same pace you've been keeping all year, or go completely dark and hope your audience forgives you in September, this episode is for you.

You don't have to choose between burning out and disappearing. There's a middle ground, and I call it maintenance mode. It's where you stay visible, keep nurturing your people, and maintain some momentum without pretending you have the same capacity in July as in October. Because you don't. And honestly, neither do I.

In this episode of The Creative Bodega, I'm walking you through my actual summer content rhythm: what I keep, what I simplify, and how I use one podcast episode as my content anchor to feed everything else without starting from scratch every week.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why "maintenance mode" is a real strategy, not a cop-out, and what it actually looks like in practice
• My summer content rhythm: podcast, newsletter, Instagram, and one blog post, all from one core piece of content
• How I use my podcast as a content anchor to feed everything else without reinventing the wheel each week
• Why summer is the perfect time to lean on content that already worked, and how to find it fast
• The backend cleanup I do in slower seasons: website, funnels, bios, and automations that have been sitting in the junk drawer
• How I'm using this summer to prepare for round two of The Messaging Edit in September without running hot all summer
• What I've learned about taking real time off, including why my Coven members basically threatened to boycott my calls if I tried to host them from vacation

Resources & Links mentioned in the episode:

• Em's Content Trifecta podcast episode 16 (referenced as the full system breakdown for repurposing)
• Em's Analytics Tracker ($9, mentioned as the tool for identifying top-performing content to repurpose)
• The Messaging Edit Fall '26 waitlist (round two, September, limited to 30 women)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If you've ever sat down to plan your content and realized you genuinely don't know what to post, your pillars might be the problem. Not because you picked the wrong topics, but because most of us were taught content pillars the wrong way. Educate, entertain, inspire? Those are content values, not pillars. Your offer as a pillar? That turns every post into a pitch. In this episode of The Creative Bodega, we're rebuilding the way you think about content pillars from the ground up: verb-led, offer-connected, specific enough that you always know exactly what belongs there and what doesn't. If your content has been feeling scattered or like it's just not converting, this one is for you.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why "educate, entertain, inspire" are values, not content pillars, and what to do instead
• The common mistake of making your offer a pillar (and why it makes every post feel like a pitch)
• How personal themes work in your content without becoming a dedicated pillar slot
• Why every pillar should start with a verb and what that looks like in practice
• The line-of-sight test: how to tell if each pillar connects back to an actual offer
• Why three to four pillars is the sweet spot and how to combine overlapping ones
• How and when to revisit and refine your pillars as your business grows

Resources & Links mentioned in the episode:

• Join The Content Coven June Pillar Challenge (monthly challenge for members, revisiting and rebuilding content pillars with full training starts June 1st)
• The Visual Edit Waitlist (live program in Jan '27)
• The Messaging Edit Waitlist (live program in Sept '26)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If your freebie has been sitting out there and barely anyone is downloading it, you're not imagining it. And it's probably not your offer, your niche, or your audience. It might just be how your freebie is built. In this episode of The Creative Bodega, I'm sharing real download numbers from my own freebies, including one that flopped hard, and walking you through the four questions I now use to evaluate any freebie, mine or my students'. If growing your email list has felt harder than it should, this one is for you.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why elaborate freebies almost always underperform simple ones, with real numbers
• The clear over cute rule for freebie titles and why it matters more than you think
• What my two top-performing freebies (6,930 and 6,474 downloads) have in common
• Why the five-day challenge format felt like more value but actually created more friction
• The four gut-check questions to audit your current freebie or evaluate a new one
• Why instant usability is the most underrated quality a freebie can have
• What to put on the last page of your freebie (most people completely skip this)

Resources & Links mentioned in the episode:

• Episode 60: Why Your Email List Isn't Growing + My 4-Step Fix (referenced as the companion episode on promoting your freebie)
• 11 Canva Templates for Instagram freebie (her top-performing opt-in, 6,930 downloads)
• 60 Post Captions, Prompts, and Headlines freebie (6,474 downloads)
• 5-Day Social Refresh Challenge freebie (referenced as the underperformer)
• Canva Carousel Workshop Replay freebie (referenced as underperforming vs. simpler freebies)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Someone lands on your Instagram profile. You have two or three seconds before they decide to follow, look around, or leave. If your pinned posts are random, outdated, or nonexistent, you are handing a new potential client a business card with the wrong number on it. In this episode of *The Creative Bodega*, Em breaks down the exact three pinned posts every service-based solopreneur needs at the top of their grid, what job each one has to do, and why she brought this framework inside The Content Coven as an April challenge with results that genuinely surprised her.

Check out the full show notes for this episode HERE.

*Things I cover inside this episode:

- Why going viral is *not* a good reason to pin something (and what to pin instead) - The About Me post: what it must communicate in 30 seconds or less 
- The Work With Me post: why an outdated offers list is actively costing you clients - The List Builder post: why this is actually the most important of the three
- How I structured the April pinned post challenge inside The Content Coven (including what surprised her most) 
- Why your pinned posts should be treated as a living, rotating strategy, not a one-and-done task

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If you've been grinding through carousel after carousel, reel after reel, wondering why your results still feel flat, you're about to get a reality check that's also a relief. In this episode of *The Creative Bodega*, I'm sharing the accidental experiment that brought me back to the simplest format on Instagram: a single static quote graphic, made in under two minutes in Canva. No trending audio. No B-roll. No face-to-camera. And it outperformed almost every other post I've put out in two weeks, with the numbers to prove it.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why simple, bold quote graphics are outperforming heavily produced content right now—and the psychology behind the pattern interrupt
• The difference between generic quotes that flop and thought leadership statements that make people stop scrolling and engage
• How to pull punchy, relatable quotes directly from your podcast transcripts, client calls, or high-performing captions using AI
• My exact design rules for quote graphics that work: bold fonts, short sentences, on-brand colors, and instant comprehension
• Real metrics from two quote posts (43,161 views & 9,369 views) and what made the first one absolutely blow up

Resources & Links mentioned in the episode:

• Quote Post 1 on Instagram (55k views as of 5/1/26)
• Quote Post 2 on Instagram (14k Views as of 5/1/26)
• My Instagram Analytics Tracker—how I track metrics monthly to understand what's actually working (available free inside The Content Coven)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Overthinking your Instagram Stories? Or only showing up when you have something to sell? Let's fix that. In this episode of The Creative Bodega, I'm breaking down why Stories are hands-down the fastest way to build trust online—and why they don't need to be strategic, polished, or perfect to work. I'm sharing my exact approach to showing up Monday through Friday without a complicated plan, plus the story types that naturally build relationships, boost engagement, and lead to sales. If Stories feel like a chore or you're not sure what to post, this episode will make them feel so much lighter and easier.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why Instagram Stories are the number one place people connect with me before buying—and how they build trust faster than almost anything else
• The story buckets I return to over and over (behind-the-scenes, opinion stories, teaching moments, proof) without overthinking every post
• My philosophy on engagement: keep it simple, easy, and natural (no weird obstacle courses or forced strategies)
• Why I don't obsess over story views or analytics—and what I track instead to prove Stories don't need to be complicated
• How showing up as a real human (not a polished brand) makes your audience feel like they actually know you

Resources & Links mentioned in the episode:

• My Instagram Story Strategy episode (Episode 5) - where I talked about being nervous and uncomfortable with Stories when I first started
• My monthly analytics tracker ($19) - the tool I use to track my top six most-viewed stories each month (free for Coven members)
• Insta Stories That Sell Masterclass ($27) - my bestselling 90-minute masterclass with a full workbook on creating Stories that build trust and drive sales

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Think your content's the problem? What if I told you it's actually your conversion path that's broken?! In this episode of The Creative Bodega, I'm sharing the exact moment from a recent one-on-one call that completely shifted how a realtor (with really good content!) was thinking about her Instagram strategy. Spoiler: her content wasn't the issue—it was what happened after people found her. If you're posting consistently but not seeing leads, inquiries, or email signups, this episode is going to be a game-changer.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why good content alone isn't enough—and the missing link between your posts and actual conversions
• The simple question to ask yourself that will instantly reveal where your user journey is broken
• How to create a clear next step for your audience (in your bio, pinned posts, and every single post you make)
• Why Instagram should never be the final destination—and where you should be sending people instead
• The exact framework I use to make sure every post invites people to take action (without feeling pushy or salesy)

Resources & Links mentioned in the episode:

• The Content Coven - My $97/month membership where we tackle conversion path issues with templates, prompts, and live feedback. This month we redid pinned posts together.
• Start and Grow Your Email List (LIVE) - My small-group course running live in May where I hold your hand through launching your newsletter. Get on the waitlist!
• Start & Grow Your Email List (SELF-PACED) - if you don't want to wait and you know you need to get your list up and running, access this amazing program immediately here!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Spending forever on Canva just to create a post that gets… crickets? Here's the truth: your design isn't just about looking pretty—it's actually affecting whether people trust you, stop scrolling, and take action. In this episode of The Creative Bodega, I'm breaking down exactly how your colors, fonts, and design choices impact buyer behavior (yes, really). You'll learn how to make your content easier to consume, what the "star of the show" should be in every post, and why clarity beats complexity every single time. If you've been overthinking your visuals or wondering why your content isn't landing the way you want it to, this episode is for you.

*Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• How to identify the "star of the show" in your design—and why your headline should always be leading (not your cute decorative elements)
• The font mistakes that are making your content harder to read (and how to fix them without becoming a designer)
• Why showing your face builds more trust than perfect brand photos—and how to start doing it without waiting for everything to be "ready"
• The real reason color matters (hint: it's not about finding the "perfect" psychology palette)
• How to use Canva's grid view to instantly see if your design is working—before you hit post

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

In a content rut right now? Let's be real—you're in very good company. In this episode of The Creative Bodega, I'm sharing the 10 things I actually do when content feels heavy, my ideas feel stale, or my posts aren't hitting the way I want them to. This isn't about forcing yourself to be inspired or white-knuckling your way through it. It's about coming back to what helps you feel like YOU again—with boundaries, systems, and a whole lot less pressure. If you've been in your head about your content lately, this one's gonna feel like a big exhale.

*Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why taking time off is actually the fastest way to get your spark back (and how to do it without losing momentum)
• The boundaries I've set that protect my creativity and sanity as a content creator—including why I never post on Sundays
• How leaning on a weekly content rhythm gives me more freedom, not less (and why 50-70% of my posts are recycled)
• Why I schedule posts at 6:30 AM and don't check them for two hours—and how this one habit protects my mental health
• How to detach from vanity metrics and treat your content like data instead of a verdict on your worth

Resources & Links mentioned in the episode:

• My Instagram Analytics Tracker - A $19 tool that helps you get out of the drama and look at the data so you can see what's actually working
• The Content Coven - My membership where you get access to this tracker plus tons of other resources, strategies, and support to make content feel lighter

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Staring at a blank caption, wondering what the hell to write? Yeah, I've been there too. In this episode of The Creative Bodega, I'm breaking down why your hooks might be falling flat—and it's not because you need some magical copywriting formula. The truth? People are exhausted by content that bosses them around. What's actually working right now are hooks that feel personal, relatable, and human. I'm sharing the seven hook formulas behind my highest-performing podcast promos (we're talking 100+ comments), plus how to match your hook to your content goal so you stop trying to make every post do the same thing. If you've been overthinking your headlines, freezing up on subject lines, or feeling like your content just isn't landing—this episode is your permission slip to make it simpler.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• The four content goals (connect, convert, teach, thought leadership) and why your hook needs to match the job of the post
• Why "personal" hooks are crushing it right now—and how to use yourself as the doorway, not the pedestal
• The seven hook formulas I use for my best-performing content: confession hooks, emotional overreaction hooks, sharp opinion hooks, and more
• How to create tension and buy-in (not just clicks) with your opening lines
• The before-and-after framework that makes people feel movement immediately—even before they read your post
• Why teaching posts can relax on the emotional drama and when clear, direct headlines work better

Resources & Links mentioned in the episode:

• The Messaging Edit waitlist—my program for solopreneurs who need help saying what they actually mean in a way that sounds like them and lands with their ideal clients

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Your Instagram is getting engagement, you're showing up consistently, but your email list? Crickets. If you've been wondering why your freebie isn't converting or why nobody seems to care about your newsletter, this episode is for you. I'm breaking down the real reason your email list isn't growing from Instagram—and spoiler alert: it's probably not what you think. You'll learn exactly how often to promote your list (without being annoying), how to bridge the gap between your content and your email signup, and why your newsletter might be the quietest (and most underused) part of your business right now.

*Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why helpful content doesn't automatically equal strategic content—and how to make your posts actually move people onto your list
• The exact question I ask myself before every post to create a clear next step for my audience
• How to promote your newsletter or freebie every single week without sounding like a broken record
• Why your freebie might be too vague, too random, or completely disconnected from your offers (and how to fix it)
• How to sell the experience of being on your email list—not just the signup link

Resources & Links mentioned in the episode:

• My Content Pillar Episode (Episode 12) - where I walk you through the exact exercise that helped me get crystal clear on what I want to be known for
• My Content Trifecta Episode (Episode 16) - how I start with one podcast episode and repurpose it into my newsletter, Instagram posts, and stories
• 5 Steps to Starting Your Email List (free resource) - perfect if you don't have a list yet or you're collecting emails but not nurturing them
• Start and Grow Your Email List (live program waitlist) - my signature email program for building an email list that actually converts

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If your Instagram feed is quietly repelling people instead of enticing them, you're not alone! In this episode of The Creative Bodega, I'm breaking down the 2026 visual reality check: perfect is out, overproduced is out, but inconsistent doesn't read as real—it reads as confusing. And confusing does not convert. I'm sharing seven visual fixes that will make your Instagram feel instantly more enticing without turning this into a full-on design class. This is about clarity, cohesion, and trust—so your feed communicates what you do before someone even reads your caption.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why you need to stop designing for the grid like it's a portfolio—and what to focus on instead in 2026
• How "imperfect is in" only works if your visual rules are stable (inconsistency reads as uncertainty, and that's hard to trust)
• The readability test: if people have to squint to read your posts, they're scrolling past—here's how to fix it
• Why your headline matters more than your aesthetic, and the exact formula to make covers instantly clear and searchable
• How to build your visual system around the formats that actually convert right now: reels and storytelling carousels
• The one signature detail that makes your feed feel cohesive without overcomplicating your workflow
• My simple visual strategy sentence that keeps your content recognizable and intentional

Resources & Links mentioned in the episode:

• Join The Content Coven membership for my new "Make It With Me" call where we customize two Canva templates together live—plus get real-time feedback on your Instagram feed inside our community
• Get on the waitlist for The Visual Edit—my intensive program for creating modern visual systems that support your content without the overwhelm

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

What happens when you commit to showing up on Instagram for 30 days straight...and accidentally gain 140K+ followers in the process? In this episode of The Creative Bodega, I'm sitting down with Amanda Jefferson, a Coven member who went from 5,000 to over 150,000 followers (and counting!) using a simple jar of tech tips and a whole lot of authenticity. We're breaking down exactly what worked, what broke (literally—her checkout page couldn't handle the traffic), and how she turned viral momentum into $32K in revenue in just one month. If you've been overthinking your content or feeling frozen about showing up on video, this conversation is your permission slip to just start.

Check out the full show notes for this episode, CLICK HERE.

Things I cover inside this episode:

• How Amanda created a 30-day content series using a simple jar system—and why "being weird" is actually your competitive advantage
• The exact tech setup she used to batch content efficiently (spoiler: it's simpler than you think)
• What to do when your systems break during a viral moment—including the genius "duplicate your checkout page" hack
• Why showing up imperfectly on video actually performs better than polished, scripted content
• How to turn viral growth into sustainable revenue with the right foundation (low-ticket offers, email list, and clear frameworks)

Resources & Links mentioned in the episode:

• Amanda Jefferson's Instagram account, go follower her ASAP!
• Maria Wendt - The creator Amanda follows for Instagram strategy and the "five ones" philosophy
• Descript - The video editing tool Amanda uses to edit videos like a Word document
• Rode Wireless Mini Microphone - my favorite wireless mic for recording reels!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Is your Instagram worth a follow? That's the question I want you to ask yourself today—and I know it might sting a little. But here's the thing: if a stranger clicks on your profile right now, do they immediately think "Oh, this is for me"? Or are they clicking away in three seconds flat? In this episode of The Creative Bodega, I'm walking you through the six bio mistakes that are quietly costing you followers, clicks, and sales—plus exactly how to fix them. Think of your Instagram profile like a storefront window on a busy street. People aren't stopping because they're nice—they stop because something made them feel seen. Let's make your profile an easy yes.

Check out the full show notes for this episode, CLICK HERE.

Things I cover inside this episode:

• The 5-second storefront test—what people are actually scanning when they land on your profile (and why highlights don't matter as much as you think)
• The six bio mistakes that make people scroll past—from vague language to missing CTAs to trying to sound too impressive
• How to write a bio that instantly says "this is for me" using the simple formula I teach inside The Content Coven
• Why your grid matters just as much as your bio—and how to make it scannable, trustworthy, and easy to consume in seconds
• The quick yes profile checklist you can use today to audit your own Instagram and stop leaking potential followers

Resources & Links mentioned in the episode:

• My 5-Day Social Refresh Challenge—the free resource I mention in my bio that helps you build repeatable posting systems without the overwhelm

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Hiding from the camera while trying to grow your business? I've been there—and I'm calling you out with love. In this episode of The Creative Bodega, I'm sharing the exact show-up strategy I used to go from absolutely dreading video (like, worst nightmare level) to posting daily stories without a second thought. You'll learn how to get comfortable on camera through strategic repetition, what to share (and what to keep private), and my 30-day rep plan that actually works. If you've been waiting for confidence to magically appear before you hit record, this episode is your reality check and your roadmap.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why showing your face isn't about oversharing your life—it's about helping strangers decide if they trust you with their problem
• The one rule I created for myself that changed everything when watching my videos back (and stopped the negative self-talk spiral)
• My 30 Story Challenge: the exact system I used to get over my fear of video in just one month
• The "share scars, not wounds" boundary that keeps you authentic without regretting what you post
• Tangible story ideas that get engagement (spoiler: my top-viewed stories have nothing to do with my business)
• The Buddy Method: how to accidentally get in tons of video reps by going off-platform with a friend

Resources & Links mentioned in the episode:

• Ep 2: My previous episode on showing up easier in Instagram Stories and what actually gets views and engagement
• Olive & June Mani System I'm obsessed with!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

In this episode of The Creative Bodega, I'm sitting down with Colleen Nichols (@noshamessalesgame) to talk about the messy, beautiful reality of building a business when life forces your hand. We're diving into what it really takes to grow on Instagram without ads, how to trust your gut when everyone's telling you to charge more, and why showing up authentically (cursing and all) might be your biggest competitive advantage. If you've ever wondered how successful entrepreneurs actually got started—or if you're drowning in advice from too many gurus—this conversation is for you.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• How desperation became our greatest motivator—and why we didn't have the luxury to choose our discomfort when building our businesses
• The real reason people struggle to trust themselves (hint: you're consuming way too much conflicting advice from too many voices)
• Why showing up authentically—messy hair, car selfies, and all—performs better than perfectly curated content in 2025
• The comparison trap that even successful entrepreneurs can't escape—and how it kills your energy and performance
• The truth about Instagram engagement right now—and why starting a new account might not be as crazy as it sounds

Resources & Links mentioned in the episode:

• Follow Colleen Nichols on Instagram: @noshamessalesgame
• Colleen's book: Don't Make It Weird: The Entrepreneur's Guide to Being Human on the Internet (Amazon #1 bestseller)
• Engagement rate calculator tool mentioned in the episode

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Tired of feeling like the algorithm is punishing you for showing up? Same. In this episode of The Creative Bodega, I'm sharing the data-backed truth about what actually makes people follow, unfollow, and stop watching your content—and honestly, it's not what you think. Spoiler alert: it's not about posting more or having a perfectly polished feed. I'm breaking down five major myths that are keeping you stuck in the content creation hamster wheel, and I'm giving you the real numbers (from ManyChat's 2025 Creator Report) that prove useful, authentic content wins every single time. If you're exhausted from chasing trends and playing the algorithm games, this episode is your permission slip to stop performing and start connecting.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why long intros are killing your engagement—and the exact way to lead with the answer instead
• The real reason people hit follow (hint: it's not your aesthetic, and 73% of people agree)
• What actually makes people unfollow you—and why posting frequency didn't even make the list
• Why trends aren't the only growth strategy (and what 53% of people wish you'd do instead)
• How to choose content formats that give you energy instead of draining the life out of you

Resources & Links mentioned in the episode:

• ManyChat "Algorithm Fatigue: A 2025 Creator Report" - the full data-backed report I reference throughout this episode, with all the juicy stats on what makes people follow, unfollow, and engage

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Amy Porterfield just discontinued Digital Course Academy—and the internet has thoughts. But here's what I think: online courses aren't dead. What's dying is the low-touch, "here's your login, good luck" model. In this episode of The Creative Bodega, I'm pulling back the curtain on why I think DCA closed, what the future of online education actually looks like, and how I've built my own programs (like The Visual Edit) to prioritize real support, accountability, and results. If you've ever felt burned by a course you bought or you're wondering how to create offers that actually help people succeed, this one's for you.

*Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why Amy Porterfield really discontinued DCA—and the transparency piece that was missing from her announcement
• The difference between low-touch courses that flop and high-touch programs that get results (hint: it's all about support and accountability)
• How I structure The Visual Edit for a 70%+ completion rate—including weekly calls, personalized feedback, and community accountability
• Why my Black Friday course sale brought in $22,500 with zero built-in support (and what that says about trust and community)
• The exact elements that make online programs work in 2026: capped enrollment, hands-on coaching, and leadership (not just lectures)

Resources & Links mentioned in the episode:

• Episode 49: Interview with The Visual Edit alumni, Emily—hear exactly how hands-on support transformed her business and confidence
• The Visual Edit DOORS ARE OPEN—my 6-week high-touch experience for creating a cohesive visual identity (doors open now with $300 off extended. Capped at 30 women! Doors close Friday, Feb 6th.
• MISSED This Round of TVE? Hop on the waitlist for the next round!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Sometimes the hardest thing is to keep showing up when the world feels like it's falling apart. In this unedited (literally) episode of The Creative Bodega, I'm processing in real time what it means to stay visible in your business when everything outside your door feels completely wrong. I'm talking about the Minneapolis ICE raids, the fear people are experiencing, and why I'm moving forward with the launch of The Visual Edit even though it feels weird and uncomfortable. If you've ever struggled with whether to speak up, stay silent, or keep working when the world is heavy—this one's for you.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why I've historically stayed silent on social media and how being an Enneagram 9 has shaped my need to avoid conflict
• The moment I decided I couldn't stay quiet anymore—even knowing I'd lose followers and face criticism
• How to hold space for heartbreak AND still show up for your business when you're the main provider
• What it means to find your people by saying the hard stuff, even when your voice shakes
• Why launching during difficult times doesn't mean you don't care—and how to navigate that tension with integrity

Resources & Links mentioned in the episode:

• The Visual Edit DOORS ARE OPEN—my 6-week high-touch experience for creating a cohesive visual identity (doors open now with $300 off for the first 48 hours ONLY - soooo until Wednesday, Jan 28th @ 6 am EST). Only 30 spots available!
• Episode 49: Interview with The Visual Edit alumni, Emily—hear exactly how hands-on support transformed her business and confidence

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Drowning in "new algorithm" posts and conflicting advice about what you must do in 2026? Let's be real: you don't need a total content overhaul. In this episode of The Creative Bodega, I'm breaking down the six things that actually matter for service-based solopreneurs this year—and spoiler alert, it's not about posting more or buying fancy equipment. I'm sharing what's worked for me since 2020 (yes, the same strategy), why fewer high-intent posts beat constant posting, and how to stay visible without burning out. If you're feeling overwhelmed by all the content noise out there, this episode will help you breathe easier and focus on what actually moves the needle.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why people over information is the real strategy—and how to make your content defensible in a world where anyone can Google the "what"
• The truth about AI in content creation: how I use it for speed without sacrificing personality (and why I almost bought a $1,200 camera but didn't)
• How fewer, high-intent posts consistently outperform constant posting—plus my exact carousel strategy that reached 58K people
• Why recurring series are your secret weapon for building momentum and inside jokes with your audience (with a low-effort tip jar method you'll love)
• The visibility micro-actions that prevent your business from fading slowly—because invisibility is expensive, my friend

Resources & Links mentioned in the episode:

• Get on the VIP waitlist for The Visual Edit (doors open January 25th) - where we make your visuals do the heavy lifting through brand systems and templates you can actually maintain
• Join the waitlist for The Messaging Edit (returning late September) - my signature program for deep-diving into your messaging clarity and offer language
• Follow Amanda's Tech Reel Series (tech and productivity coach mentioned in the episode)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Feeling like you need a ring light, perfect angle, and cinematic editing skills just to post a reel? Let's be real—you don't. In this episode of The Creative Bodega, I'm breaking down why your simplest way is actually your strongest way when it comes to showing up online. I'm sharing the exact framework I use to create consistent content without the overwhelm, plus the boundaries that protect my sanity (and my time). If you're tired of feeling behind because you can't keep up with the polished creators in your feed, this episode is your permission slip to own your way—and make it work.

*Check out the full show notes for this episode HERE

Things I cover inside this episode:

• Why over-complication is killing your consistency—and how to simplify your content creation process without sacrificing quality
• The exact framework I use to define my "strongest way" (hint: it's the method you'll actually do on your most average Tuesday)
• How to choose one boundary that protects simplicity—from time caps to template banks
• Why owning your simple approach isn't a consolation prize, it's literally a strategy that's sustainable, scalable, and bankable
• How to market your simplicity as your edge (because your audience actually wants clarity and predictability, not perfection)

Resources & Links mentioned in the episode:

• The Visual Edit VIP waitlist - My live program for service-based businesses who want their visuals to finally match their message without becoming full-time content creators (opens late January)!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Ever feel like you know what you do and who you help, but you just can't figure out how to make your brand stand out online? You're not alone! In this episode of The Creative Bodega, I'm sitting down with Emily Odio-Sutton—my very first official podcast guest (besides my husband!)—to talk about her journey from overwhelmed content creator to confident Etsy Print on Demand expert with a scroll-stopping Instagram presence. Emily shares exactly how she went from staring at a blank screen, wondering "what should I post today?" to batching a week's worth of content in just one sitting using reusable templates and a plug-and-play system. If you've been craving structure, clarity, and a content strategy that actually feels doable, this conversation is for you.

Check out the full show notes for this episode HERE!

Things I cover inside this episode:

• How Emily built a six-figure Etsy Print on Demand business (and what the heck that even means!)
• Why she joined The Visual Edit even though she was already a Canva pro—and what she learned that changed everything
• The exact A/B week system that eliminated her decision fatigue and made content creation feel like clockwork
• The two specific weeks inside the program that made everything "click" for her visual strategy
• How investing in systems and expert guidance paid her back in time savings alone—and why that matters more than you think

Resources & Links mentioned in the episode:

• Follow Emily Odio-Sutton on Instagram at @ecommemily for Etsy Print on Demand tips and behind-the-scenes content
• Check out Emily's YouTube channel for in-depth tutorials and strategies
• Join The Visual Edit VIP Waitlist for our 6th round happening in January 2026!!!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Chasing an invisible revenue target and feeling like you're never making enough? Here's the truth: bigger isn't always better. In this episode of The Creative Bodega, I'm sharing my full 2025 year-end recap—the real numbers, what I stopped doing, and the one question that completely changed my business (and my nervous system). You'll learn how to define "enough" for your business, audit what's actually working, and build a business that fits your life—not the other way around. If you're ready to stop chasing the horizon and start leading with intention, this one's for you.

*Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• How defining my "enough number" took me off the hamster wheel and gave me permission to choose the business I actually want to live inside
• My full 2025 revenue breakdown by offer - what worked, what didn't, and why I made less by design
• The exact questions to ask yourself in your own year-end audit (capacity, revenue mix, owned audience health, and boundaries)
• Why I'm backing off social in 2026 and doubling down on my podcast and email list instead
• How to choose better over bigger—and why that's not giving up, that's leading

Resources & Links mentioned in the episode:

• My favorite year-end recap carousel templates for Canva - grab these 6 free templates to share your own wins and numbers with your audience in a fun, engaging way!
• Join The Visual Edit Waitlist: my once-a-year, crazy-hands-on program where we build your brand rules, core templates, file system, and publish-on-busy-days routine together (launching live mid-January with limited spots - join the waitlist for first access and early bird discounts!)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

My worst live event nightmare came true—and I'm sharing the raw, unfiltered story while it's still fresh. I got kicked off my own Zoom workshop four times in front of 300 people during a live event for Canva World Tour. We're talking audio failures, connection drops, and me literally sweating through my clothes while 1600+ registrants watched the chaos unfold. But here's what happened next: my community held me together, I made three tiny pivots that saved the workshop, and I learned how to let go of control in real time. If you've ever been terrified of tech failing you during a live moment, this episode will show you exactly how to recover with grace (and why redundancy beats perfection every single time).

Check out the full show notes for this episode, CLICK HERE.

Things I cover inside this episode:

• The 3 tiny pivots I made in the moment that saved my workshop when everything was falling apart (including the unthinkable move I made as an over-preparer)
• Why redundancy beats perfection every time—and the specific backup systems I wish I'd had in place before going live
• How to let go when control is completely gone (and why gripping tighter actually makes you slower to respond)
• The mindset shift from "perform" to "serve" that calmed my nervous system enough to keep going
• Why your community is your safety net—and how to build that culture long before you need it (shoutout to Deb and Nicole!)

Resources & Links mentioned in the episode:

• Canva Carousels That Convert workshop replay—watch the cleaned-up version without all the tech chaos!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If you've ever told yourself "I just need to be more disciplined" when it comes to showing up consistently online—I need you to hear this: It's not about willpower. It's about systems. In this episode of The Creative Bodega, I'm breaking down the exact content systems I use to stay consistent across my podcast, newsletter, and Instagram—even when life is absolutely chaotic (because honestly, when is it not?). You'll learn how I batch my content, the plug-and-play frameworks that keep me on track, and why waiting for your life to "calm down" is keeping you stuck. If you're juggling a full plate and craving a content rhythm that actually works for your real life, this episode is for you.

*Check out the full show notes for this episode HERE!

Things I cover inside this episode:

• Why consistency isn't about discipline or motivation—it's about building frameworks that work when life gets messy
• My exact podcast batching system using 4 plug-and-play structures that eliminate decision fatigue
• How I repurpose my podcast content into my weekly newsletter (3-2-1 Create format) to save massive time
• The Instagram content batching rhythm that keeps me showing up Monday through Saturday without flying by the seat of my pants
• Why starting your business during your busiest season might actually be the secret to success (and how I built mine while working 6-7 Zoom calls a day with two toddlers)

Resources & Links mentioned in the episode:

• Episode 16: The Content Trifecta - How I Use My Podcast, Instagram, and Email Together to Save Time and Show Up
• Episode 14: Cycles Syncing for Female Solopreneurs - A Smarter Way to Batch Create and Show Up Online
• Anna (my podcast coach) and Scott (my podcast editor) 
• The Visual Edit (formerly Insta Canva Collective) - VIP waitlist for January 2026 cohort now open

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

"Should I start a membership?" If you've ever asked yourself this, this episode is your permission slip to pause and get real before diving in.

Today, I'm sharing the unfiltered truth about running a paid community—what works, what doesn't, and the one thing I believe no one is talking about: your membership has to benefit YOU too.

Click here for the full blog/show notes!

Inside this episode:

• Why I refused to start a membership until it felt sustainable
• The exact moment I knew I was ready
• What made 406 women join my community in just 2 weeks
• Green & red flags that tell you if you’re ready to launch a membership
• The four things I do to keep my community alive without burning out

This is the episode I wish I had when I was on the fence about launching mine.

So whether you’re dreaming of starting a membership, struggling to keep yours going, or just curious how The Content Coven came to life—press play.

And remember: a community should support you just as much as it supports your members.

Resources & Links mentioned in the episode:

• The Visual Edit - My signature live program (formerly called the Insta Canva Collective) that was the precursor to The Coven. This is where the community aspect first came to life.
• Heartbeat Platform - The platform I use to host The Content Coven. It's incredible for polls, engagement, and creating that community feel.
• The Create Connect Convert Method - The built-in curriculum inside The Content Coven with 3 modules and about 10 lessons that guide you through creating content, connecting with your audience, and converting followers into customers.
• Previous Podcast Episode 41 - I recently talked about why the "perfect expert" vibe is out, and connection is in. It ties directly into why communities are thriving right now.

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Ever feel like fixing your face (or your feed, or your strategy) will magically fix your engagement? Yeah… I tried that. Spoiler alert: it didn't work. 

In this episode of The Creative Bodega, I'm sharing a story I honestly never thought I'd tell on the internet—about Botox, burnout, and what really happens when you try to control your appearance instead of addressing what's actually broken in your business. If you've been in that place where your engagement tanked, your confidence is shaky, and you're wondering if changing something external will fix the internal chaos, this one's for you. Let's talk about what actually moves the needle (hint: it's not your face).

*Check out the full show notes for this episode HERE

Things I cover inside this episode:

• Why I got Botox during a business breakdown—and what I learned when my engagement didn't magically improve
• The real reason behind algorithm dips and engagement drops (and why beating yourself up about it won't help)
• How acceptance is different from giving up—and why showing up imperfectly is better than hiding until you're "ready"
• My simple visibility checklist: color analysis, natural lighting, and the smoothing filter I actually use (zero shame)
• Why your face is your biggest brand asset—not because it's perfect, but because people connect with real expressions and authenticity

Resources & Links mentioned in the episode:

• My go-to Instagram smoothing filter that helps me show up confidently without overthinking how I look (link only works on mobile—check show notes!)
• Created Colorful color analysis to help you discover which colors make you look radiant on camera!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

‼️TIME-SENSITIVE Resources & Links:

• 50% OFF Flodesk Unlimited Pricing - Lock in unlimited pricing for life at 50% off your first year ($19/month) with code THECREATIVEBODEGA before November 28th at midnight (affiliate link in show notes)
• $200 OFF Start and Grow Your Email List from Scratch - My self-paced program with 4 modules and bite-sized lessons taking you from freebie to weekly newsletter, now $200 off at $297 until 12/1/25!

What if Instagram vanished tomorrow—would you still be able to sell? Real talk: social media is rented land, and your reach is controlled by an algorithm that shows your posts to maybe 3-6% of your followers on a good day. Your email list? That's the one channel you actually own, and honestly, it's the simplest path to sales when you keep it bite-sized. In this urgent episode, I'm breaking down why email matters RIGHT NOW—and sharing a deadline you absolutely cannot miss. Flodesk (my beloved email platform) is phasing out its unlimited pricing plan on November 28th at midnight, which means if you lock it in before then, you're grandfathered into unlimited emails and subscribers for life at just $19/month with my code. 

Plus, I'm doing something I've never done: taking $200 off my Start and Grow Your Email List program for five days only. If you've been waiting to start your list or switch platforms, this is your sign.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why email gives you the most control and lowest overhead compared to social media (and the math that proves it—spoiler: 53% open rates vs. 3-6% Instagram reach)
• My exact journey from hiding in my bathroom writing newsletters to sending 1,020 emails over four years with a 16,000-person list
• The simple 3-2-1 newsletter format that keeps me consistent every single Tuesday without the overwhelm (3 ideas, 2 things I'm loving, 1 content tip)
• Two big myths busted: "I'm not a writer" and "I don't have time" (plus the 30-minute workflow that makes it actually doable)
• How to lock in Flodesk's unlimited pricing before November 28th and why this deal is literally too good to be true (but it IS true)

Resources & Links mentioned in the episode:

• 50% OFF Flodesk Unlimited Pricing - Lock in unlimited pricing for life at 50% off your first year ($19/month) with code THECREATIVEBODEGA before November 28th at midnight (affiliate link in show notes)
• $200 OFF Start and Grow Your Email List from Scratch - My self-paced program with 4 modules and bite-sized lessons taking you from freebie to weekly newsletter, now $200 off at $297 until 12/1/25!

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing brand recognition. You'll learn why your visuals should speak before your caption does, how to build a simple brand system that works on your busiest days, and the exact templates + workflow that keep you consistent without the overwhelm. If you're tired of starting from scratch every single time or feeling like your feed looks like a patchwork quilt, this one's for you. Let's make your brand recognizable at a glance.

Check out the full show notes for this episode HERE. 

Things I cover inside this episode:

• The Minimum Viable Brand Kit (MVBK) - how to decide your fonts, colors, and photo style once so you can publish on busy days without decision fatigue
• The Core Five Templates system - design once, duplicate forever, and stop reinventing the wheel every time you need content
• My 20-minute Canva-to-publish routine that takes you from hook to exported post without the time suck
• Why "casual doesn't mean careless" - how to keep a relaxed aesthetic while maintaining the recognizable vibe that builds trust
• The exact folder system and organization strategy that saves you from hunting for designs (and cursing your past self!)

Resource mentioned in the episode:

• Join The Visual Edit Waitlist: my once-a-year, crazy-hands-on program where we build your brand rules, core templates, file system, and publish-on-busy-days routine together (launching live mid-January with limited spots - join the waitlist for first access and early bird discounts!)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

The number one ick on Instagram right now? Perfect expert vibes. Perfect tips, perfect tone, perfect designs—and honestly, it's all perfectly forgettable. If you've been feeling like your polished content isn't landing the way you hoped, this episode is exactly what you need. I'm sharing why connection is beating perfection in 2026, how to lean into messy authenticity without losing your brand vibe, and the exact headline formulas that are getting me 400+ likes and 140+ comments per post. Plus, I'm pulling back the curtain on my own struggle with this shift and the posts that proved vulnerability wins every time.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• Why perfect expert energy is the #1 content ick right now—and what's working instead (hint: human first, expert second)
• The 4 posts I made this year that got 468 likes, 139 comments, and proved messy authenticity beats polish
  • Post #1: The Messy Real Story
  • Post #2: The Bold, Perplexing Headline
  • Post #3: The Confessional Curious Post
  • Post #4: The Truth-Forward Headline
• My "Connection First Kit" with intrigue-based hooks, expert-second framing, and vulnerability guardrails you can steal
• Before and after headline makeovers across industries (leadership coaches, Pilates studios, real estate agents, therapists)
• 7 connection-style posts to try this month—from confession + lesson to spicy takes and client mirrors
• How to keep your visuals cohesive while relaxing your tone (because I'm not abandoning my brand either!)

Resources & Links mentioned in the episode:

• My fave Instagram Analytics Tracker ($19)—includes video tutorial on exactly how to track what's working
• Subtle darkening filter for Instagram carousels (mobile link must be opened on a mobile to load)
• Trending Carousel Tutorial Reel - How to make casual, relatable carousels directly in Instagram Stories

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you need.

I'm sharing the simple 4-bucket system I use to make sure every single post I create has a job to do. No more posting just for the hell of it! You'll learn the exact rhythm I rotate through every week so your content grows your audience, builds your email list, deepens trust, and actually converts - instead of just training one arm at the content gym and wondering why nothing else is working.

Check out the full show notes for this episode.

Things I cover inside this episode:

• The 4 buckets of post types that every successful content strategy needs (and why most creators only use one)
• My exact weekly rhythm using real examples from my strategy pillar - so you can copy and paste this approach
• Why 6,825 people have downloaded my freebie (hint: it's not because I mentioned it once in my bio)
• The gym analogy that will change how you think about balanced content forever
• A sample 5-day posting schedule you can implement immediately
• Why educational posts alone won't convert, and sales posts alone won't reach new people

Resources & Links mentioned in the episode:

• "60 Post Real Caption Starter Ideas" freebie (6,825+ downloads & counting)
• The Messaging Edit program waitlist for 2026

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you need!

I'm sharing my Black Friday brainstorming ideas - six simple, adaptable sale ideas that work whether you're a coach, creator, or somewhere in between. Plus, I'm pulling back the curtain on my own Black Friday strategy, including the exact 5-email sequence I'm planning and the honest truth about my $20,000 Black Friday win versus my $5,000 flop (and what made the difference).

Check out the full show notes for this episode.

Things I cover inside this episode:

• 6 low-lift Black Friday sale ideas you can customize to your business (no 20-email sequences required!)
• My exact email strategy breakdown - when to send, what to say, and why repetition is your friend
• The simple bundle strategy that generated $20,000 in 4 days (and why I almost overcomplicated it)
• How to create urgency and scarcity without feeling sleazy or pushy
• Why your Black Friday success has nothing to do with your offer and everything to do with your audience warmth
• The one big truth about Black Friday that most creators miss (hint: it can't fix a cold audience)

Resources & Links mentioned in the episode:

• FloDesk email platform (50% off first year)
• Start & Grow Your Email List (From Scratch) self-led course 

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP breakdown so you can see exactly how this works in action.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• The 4-step framework to uncover your unique selling proposition (and why most people skip the most important parts)
• How to define your personal transformation - the "I've been there" moment that creates instant connection with your audience
• Why your credibility and results matter more than you think (even if you're just starting out)
• How to identify your unique approach and superpower - the energy and teaching style that makes you different
• The exact ChatGPT prompt I use to help clients dig deeper into their USP
• Why your messaging foundation affects everything (especially selling) and how to stop dragging your heels on this work

Resources & Links mentioned in the episode:

• 🔗 Hop on the waitlist for the next round of The Messaging Edit
• ChatGPT USP prompt – “Help me uncover my unique selling proposition by asking me questions about my background, my strengths, and my client results."

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

f you’ve ever wondered how some entrepreneurs launch effortlessly while juggling all the things—this episode is for you.

I didn’t have a funnel. I didn’t run ads. I barely posted on launch day. But I still sold out my program in 26 hours and made over $41K. Inside this episode, I’m breaking down the real reason it worked—and it has everything to do with consistent content, a warm email list, and showing up before the pitch.

To read the full show notes, [CLICK HERE].

Here’s what we cover:
 ✨ The pre-launch moves that made the actual launch feel easy
 📬 How I used my email list (not social) to drive 90% of conversions
 📦 Why reusing what I already had (offers, bonuses, SOPs) saved my sanity
 🎯 The exact strategy I used to warm up my waitlist
 💬 The mindset shift that made this my least stressful launch ever

This isn’t about a magic formula. It’s about building trust, staying consistent, and launching from a place of clarity—not chaos.

💬 Your challenge this week: Take inventory of your pre-launch runway. Where can you build connection before you ever pitch?

Tools & Resources:
 📥 Join the Messaging Edit 2026 Waitlist
 📥 Join The Brand Edit (formerly Insta x Canva Collective) 2026 Waitlist
🎧 Listen: From Idea to Launch: How I Built My New Program with ChatGPT
🎧 Listen: Why Your Message Isn’t Landing (and How to Fix It)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school chaos and my husband’s birthday. If you’re launching soon and want it to feel exciting, not exhausting, this episode is your behind-the-scenes blueprint.

To read the full show notes, CLICK HERE.

Things I cover inside the episode:
 ✨ How I warmed up my waitlist without sounding salesy
 ✨ The pre-launch emails I actually send (and what I skip)
 ✨ How I handle last-minute launch-day tech + timing
 ✨ What I track during launch week (and what I ignore)
 ✨ The “early access” energy that gets people to buy fast
 ✨ The mindset shift that helped me stop panicking on Day 1

🔗 Helpful Links & Resources:
Episode 33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy)
50% off your first year of Flodesk before unlimited pricing disappears!
Insta Stories that Sell Masterclass
Hop on the waitlist for the next round of The Messaging Edit
Hilary Krueger's Instagram Page (Who I ran Course Creation Camp with)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode! 

If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you.

Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life.

In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and the behind-the-scenes systems that kept me somewhat sane when everything felt like too much.

To read the full show notes, [CLICK HERE].

Here’s what we cover:
✨ The moment I realized I was giving launch advice but not taking care of me
📦 How support systems (home + biz) are the real MVPs behind any successful launch
😩 A very real mom meltdown that reminded me: energy > productivity
🧠 Why I plan my business around my energy — not some color-coded calendar
💬 How open communication (with my husband, my kids, my team) keeps everything running

This isn’t an episode about time-blocking or hustle culture. It’s about what it actually looks like to run a business while managing real life, real emotions, and real responsibilities — without burning out in the process.

💬 Your challenge this week: Audit your support system. Where are you carrying too much alone? Where could you ask for help — and how would that change your energy?

Tools & Resources
🧘🏻‍♀️ 20% OFF KLS Studio Workout App
🧖🏼‍♀️ My Sunlighten Sauna
🎧 Listen: Organized AF (Made Simple): The Systems + Energy Flow That Keep Me Productive
🎧 Listen: Marriage, Money & Entrepreneurship: A Real Talk with My Husband

• My Amazing Team
  • Brianna (Virtual Assistant)
  • Nicole (Community Manager + Graphic Design)
  • Steph (Brand Strategist)

✨💌 CLICK HERE to hop on The Newsletter System waitlist (join for first dibs on the limited spots plus a behind-the-scenes tour of my full newsletter process)

Connect with me:
📲 Follow me on Instagram: @its.em.connors
💌 Join my weekly newsletter: 321 Create
🫶🏼 Check out The Content Coven Membership
💵 Snag 25% off Flodesk, or use the code: THECREATIVEBODEGA

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!