The Craft with May Globus – Details, episodes & analysis

Terry McBride is a trailblazer and veteran in both the music and wellness industries, someone who has an uncanny prescience. He is also thoughtful, kind, and—in speaking to his team during the coordination of this conversation—very beloved.

As the co-founder and CEO of Nettwork Music Group, Terry helped shape the careers of some of the most iconic artists of our time, including Sarah McLachlan, Coldplay, and the Barenaked Ladies. Under his visionary leadership, Nettwerk became a global powerhouse (with teams in Los Angeles, New York, Toronto and more), selling over 150 million albums, and revolutionizing how artists navigate the digital era.

But Terry’s influence doesn’t stop at music. In 2007—after discovering yoga and experiencing it across the world—he turned his passion for mindfulness into YYOGA, a wellness company that has redefined the yoga studio experience across Canada. Terry’s commitment to innovation, whether in artistry or holistic well-being, is deeply inspiring.

In this episode, we explore Terry’s incredible journey—his youth as a national level field hockey player and budding civil engineer; the monetization of emotions in music & wellbeing; YYOGA and Nettwerk safe spaces for community; hyperlocal reasons why YYOGA has expanded into franchising; how he knows if a music artist or yoga instructor has that ‘it’ factor’; the future of music; his hope for the next generations; and much more. 

[TIMESTAMPS]

3:57 - Growing up

6:58 - How his mind works and how it made him different in the music industry

22:23 - Discovering yoga and founding YYOGA 

29:53 - How he can tell someone has the 'it' factor and what contributes to their success

35:19 - What his other passions are looking like

36:02 - What he feels with where he is at in his life

39:56 - Truths that he lives by

55:33 - Final question

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Zeke Reed is pure energy in motion. Whether reporting compelling stories for KCRW or producing music in his Topanga Sessions sound studio, he’s constantly contemplating, creating, and doing.

During his early childhood, his father worked as an NAACP defense attorney while his mother pursued her PhD in Theatre at UCLA. Seeking a closer connection to nature, the family relocated from Venice Beach to Topanga Canyon, where Zeke spent much of his childhood exploring the hillsides. Although both parents were accomplished academics and professionals, they also nurtured his deep passion for creativity and music—his father had been a violinist in the University of Virginia orchestra. In fifth grade, Zeke joined a gifted school program in The Valley, broadening his horizons beyond the tight-knit Topanga community.

Following in his father’s footsteps, Zeke also attended UVA, where he pursued neuroscience. This path was inspired by a neighbor who worked in the field and led Los Angeles County’s Department of Mental Health. His college thesis on Detroit earned him a spot in the CORO Fellows Program, giving him hands-on experience in public affairs across multiple sectors. Yet, despite this academic trajectory, Zeke felt an enduring pull toward music. He formed a band with a friend, performing at college parties, and continued to develop his creative identity.

Today, Zeke bridges his academic and creative pursuits with an interdisciplinary approach. By day, he’s a values-driven journalist; by night (and any other available hour), he’s a musician/producer who recently released his first EP Mushroom Disco.

In this episode, we explore his mother’s time with a troupe of gypsy actors in Eastern Europe during the Cold War; his self-designed course of study in college that sparked an interest in urban politics and cities; and music as a lifelong thread—from playing the cello in the LA Junior Philharmonic to performing at the Walt Disney Concert Hall. We also delve into his growing role in the global music community, the intersection of journalism and sustainable business models, and much more.

[TIMESTAMPS]

4:03 - Growing up

11:34 - If he ever felt pressure to lean into academics

12:58 - Why he chose neuroscience at the University of Virginia

17:46 - Music as a thread and starting his college band 

20:10 - The music versus academic path

25:38 - His creative process 

30:05 - His values as a journalist 

42:06 - His philosophy of “tastes beginning to match your abilities” 

48:48 - How he feels about his life  

51:57 - Final question

54:49 - Where to connect with Zeke

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Sara Gulamali is bright and brilliant, not only as a person but also as an award-winning young artist. For years, she’s created her own works, has hosted creative events through the Tate Exchange Programme and is now part of supporting artists as associate director at Howard495 Gallery, a global art advisory firm and gallery serving new and dedicated collectors in both the private and commercial spaces. 

As a British-Pakistani, she is proud of her Muslim heritage and in 2017 with two close friends, founded Muslim Sisterhood, a collective and creative agency working across campaign production, research, consultancy, and community-focused initiatives with clients such as Nike, Crocs, Disney, the NHS, and more. Their aim is to spotlight, unite and uplift Muslim women across the world, and they’ve been featured in British Vogue, DAZED and Marie Claire Arabia.

Born and raised in London, she came from a close-knit family and had a wonderful bond with her late grandmother, who taught Sara the basis of the Muslim faith. She was also very close with her mother, who was diagnosed with cancer in 2011-2012 and passed two months later. Creativity was intrinsic to Sara as a young person, and she was always practicing art in various methods. After high school, she attended @KingstonUniversity for a Foundation degree, followed by Central Saint Martins for a Bachelor of Fine Arts. Sara also co-curated the first student show at the Lethaby Gallery, within the university. In 2019, she relocated to Vancouver from London to be with her now-husband and eventually connected with Krista Howard, founder of HOWARD495.

In this conversation, we go deep into the circumstances of life that forced her to grow up quickly; what faith looks like to Sara; the role art plays in her life; how art university experiences & friendships taught her to question the nature of things; the genesis story of Muslim Sisterhood; navigating the culture shock moving from London to Vancouver; how she chooses to navigate spaces as a Muslim woman; and much more.   

[TIMESTAMPS]

6:34 - Growing up

9:21 - Life circumstances, grief & growing up quickly 

11:16 - What faith looks like to her

14:11 - The role art plays in her life

19:08 - Her time at art universities and what it taught her

22:18 - How Muslim Sisterhood came to be

30:55- Navigating her life transition to Canada

43:26 - How to build an art collection

45:06 - Vancouver and its art scene

51:00 - A reflection on her ancestors

53:13 - Final question

54:55 - Where to find her

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My very first podcast guest, Garret Louie (aka. GMAN), has a sharp mind and instinct for culture, and what’s relevant within it. It’s a rare talent, making him one that many have followed and emulated throughout the years. 

He paved the way for street culture growth in Vancouver since the 90s, from bringing Freshjive to the city, running his sales agency and distribution company NL&A and Timebomb Trading, founding sneaker retailer Livestock with industry vet Garry Bone, to opening Fortune Sound Club with long-time business partner Rob Rizk. 

In this conversation, we explore what he’s learned about himself over this last year, how his various businesses had to quickly shift in that time, mental health, a recent major Livestock announcement, what he’s learned from his sons Raiden and Nevin during the pandemic, and more. 

Adam Lewis is precisely the kind of person you want in your life: a supportive friend, conscious being, creator/entrepreneur & community builder. He’s driven and fired up, while also being open and vulnerable—an admirable balance. He was founder of flash chilled coffee brand Miura, before launching hot & cold therapy circuit The Portal Project. 

Now, as head of partnerships for Othership, Adam has a big hand in growing the popular Toronto-based social bathhouse—focused on wellness through sauna, ice bath & breathwork experiences—and helping cultivate its dedicated community.

Born in Toronto, he spent his childhood growing up just outside of the city. He comes from two lineages: Jewish on his father’s side, Japanese on his mother’s. His father grew up in South Africa, during the intensity of the apartheid. His mother’s grandparents immigrated to Canada from Japan to plant roots abroad. A wild & free kid, Adam found solace in nature (still does). As a teen, he was captain of the track & field team, representing Canada at high level competitions. Entrepreneurship was his main focus at Dalhousie University, and Miura was his first solo business. As Miura wound down, Adam went through a life shake-up and found healing in cold plunging in lakes & building a portable sauna with his own hands. This became the Portal Project, and served as a bridge to connecting with Othership, where he is today.     

In this conversation, we go in many heartful directions: his family lineages & the cultural impact of his Jewish & Japanese roots; how being a top athlete encouraged him to push his body & mind limits; the transition unwinding Miura into discovering hot & cold therapy; understanding masculine & feminine energies within; what he’s learned being on the Othership team; being loving witnesses to each other’s life journey; and more.   

[TIMESTAMPS]

5:36 - Growing up

7:21 - His parents as people

8:47 - Reflecting on his Jewish and Japanese lineages

22:42 - What being a competitive athlete taught him

28:55 - Pivoting from his business to the Portal Project

31:48 - How he found hot & cold therapy

37:24 - The Portal Project

40:17 - Balancing masculine and feminine energies

46:53 - How he found his way to Othership

59:12 - Profound revelations that have come up for him recently

01:05:22 - Honouring his lineage moving forward

01:06:53 - How he wants to honour himself

01:07:47 - Final question

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There’s a built-in optimism and passion to Sung Lee that’s contagious—and he is well-loved by many because of it. He was employee number one at Herschel Supply, first as a graphic designer and, over the course of a decade, became the brand’s creative director. Now, Sung leads creative at premium, contemporary dinnerware brand Fable. 

He was born in Korea and spent his childhood there. An architect, his father was the definition of a stoic, emotionally closed Asian father. His mother, an art teacher, continuously nurtured his creative side, encouraging him to draw, paint, and go to art school. Their upper middle class life ended when the IMF economic crisis hit Korea and, one day, Sung was suddenly told they had to live with an aunt. It turned out his father had borrowed money to keep his business afloat, and the Korean equivalent of the yakuza had come around to settle and his father wanted to keep the family safe. 

Eventually, the family moved to Canada, with Sung applying to an ESL school—he struggled until his mother enrolled him in a Korean art school, where he made some friends. This brought him to Emily Carr, where he learned to present his work in English phonetically. On a trip back to Korea, his father expressed he was sick—his parents returned to Canada, leaving 23-year-old Sung to sell their house in Korea. As he drove home from the airport, his mother told him his father had cancer and, two weeks later, Sung’s father passed. To move through grief, Sung took on a physical warehouse job. After a few months, his creative spirit came back. He started by launching a fashion show and landed a job at a small design agency that had an office beside Vans, where Lyndon Cormack worked prior to launching Herschel Supply with his brother Jamie. It was an instant meeting of like design minds, leading to a deep bond with the Cormacks and launching his long career as a creative director.  

In this conversation, we examine the effects on not sharing emotions with his family members; how Sung found skateboarding as a teen and its influence on him; his chapter at art school; navigating his father’s passing, surviving in Canada and processing his grief; the story of how he landed the job as employee number one at Herschel Supply, where he spent a decade; the roles of a graphic designer versus creative director at a company; his current interest in AI and its impact on design; Korea’s cultural dominance; the love for “han” or sorrow amongst Koreans; and much more.     

[TIMESTAMPS]

6:41 - Growing up and family history

16:36 - His transition to Canada

25:16 - Reflection on processing his father’s death 

39:48 - Skills he learned from being a graphic designer to being a creative director 

41:56 - His creative process 

45:32 - What's fascinating him right now

47:20 - His transition from Herschel to Fable  

53:10 - What a good feeling feels like for him

54:16 - One thing that can change someone’s perspective 

56:20 - Missing Korea

57:32 - How he met his wife

01:06:41 - Korean cultural dominance

01:14:53 - Expressing his emotions now

01:15:36 - Looking back at his life's journey

01:20:01 - What he would say to his dad right now

01:21:08 - The kind of life he hopes for his daughter

01:23:32  - What 'han' means to Koreans

01:26:27 - Final question 

01:28:29 - Where to find him

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Dean Morris is a very good man. It’s a feeling you get immediately—he feels like the human version of an all-encompassing, welcoming hug. A longtime educator, he found his way to being a pastor, an athlete and lululemon ambassador and now co-host of the podcast A Little More Good & A More Good Media cofounder. 

He grew up in Richmond, on an acre property in the middle of the city. It was a quintessential childhood, running free and exploring the outdoors—he was always curious about how things worked and wanted to understand the world around him. In high school, his class was tasked to research their heroes, leading him to find leaders like Gandhi and Martin Luther King Jr., both of whom looked up to Jesus as a guiding light. Religion was not a foundation of his household, but Dean had friends who were part of a church and, in his curiosity and despite some skepticism, met with a pastor to ask about Jesus. He started to go to church, with some wise words from his father: keep your brain turned on. 

When his parents divorced after his high school graduation, Dean went through a huge transformation within and began to truly understand the spiritual nature of who he was. He began working at church, where he did some music and teaching and eventually went to seminary and got his masters in ministry leadership and culture.       

In this conversation, we explore topics from ownership versus belonging; his desire for social justice; reconciling with his ability to carry the weight and hold space for many others; the tools he uses to regulate his nervous system and triggers; religious doctrine & Christianity and how it's moved away from the original values of pure love and acceptance; the advent of ‘new religions’; how his relationship with running and his physical body has changed recently; and more.

[TIMESTAMPS]

5:46 - His childhood

19:29 - The thing in his life that changed his perspective 

26:52 - How he deals with dis-regulation in the body

31:59 - His spiritual path

1:05:36 - What religion means to people nowadays

1:17:05 - His university path

1:19:59 - What is he unlearning

1:29:29 - What holding space means to him

1:31:31 - Final question 

1:35:17 - Where to find him

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Donnel Garcia walks with a vibe of confidence, but it’s one that’s chill and observant. For many years, he was a careworker drawn to behavioural development programs, helping figuring out what people were good at and helping them create routines to integrate them back into society. Photography was a side hobby that became a career, working with clients like lululemon, Half Moon, Livestock, Vans Vault, and more. His work has also been widely shown in print and digital publications like Street Dreams Magazine. 

Sharing A Living Taste studio with a few other creatives and makers, he also launched an incredible community library of art, fashion, photography, and design books and magazines called Book Section, where they can be signed out for two weeks (returns are by an honour system).

He was born in the Philippines, immigrating with his parents to Canada when he was five. An only child, Donnel was often left to his own devices, catching the train downtown to explore solo and also playing sports, mainly basketball. After observing a careworker friend of his parents, he started to look into nursing programs and worked as a nurse for more than five years. It was meeting twin brothers, who quickly became his friends, that opened his world to photography, art, fashion, and music. When they eventually founded an agency, Donnel became their photographer, marking his transition into a new career and purpose.  

In this conversation, we wander through a wide range of topics: what people want from those who are caretaking for them; how his work as a nurse has translated into his career as an artist & photographer; observing patterns in the world, conversation & your interactions; Donnel’s approach to mentoring emerging photographers; why he’s taken a break from photography at the moment and recalibrating his vision; the honesty in his artistic point of view; and much more. 

[TIMESTAMPS]

6:02 - Growing up

7:29 -  How his parents navigated their transition to Canada

21:58 - Life after high school

27:40 - What people want from those taking care of them

33:20 - Patterns in culture that he is paying attention to in today’s world

47:11 - His process of mentorship

01:05:52- Being an artist versus a photographer

01:11:23 - Defining his point of view

01:21:31 - How his friends the Garcia twins contributed to his life’s journey

01:26:42 - What he wanted to say in the world with his last project

01:36:44 - Final wuestion

01:38:54 - Where to find him and Book Section

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Reanna Evoy has a playful spirit and imagination that just can’t be replicated or replaced. Her life and work are beautiful reflections of being born creative and free—she cofounded Butter Magazine with friend Kris Blizzard, was art director of Enroute Magazine, creative director of Aldo Shoes and Kit and Ace, and is now cofounder of creative studio Super Bonjour.

She was born in Ontario, but the family moved shortly after to Vancouver—her young, fun parents were fans of The Beachcombers and wanted to go west as a result. Reanna flew back to Ontario to spend summers with her Ukrainian grandparents on an organic farm outside of a small town, wearing babushkas and clogs to churn butter, farm, bee keep, build sheds, climb trees, be with animals & break bread with neighbours.

As a shy and quiet teen, art was her expression—she painted fruits purple, drew complete fashion collections, and was obsessed with print magazines. Despite artistic leanings, she went into science at university and floundered. She made a switch after a conversation with her mother, who asked Reanna what brought her joy, pointing out that she was an artist at heart. She then went into art history, with a minor in fine art—her goal, at the time, was to become a curator. It was discovering Starbucks that ignited her interest in design—and she soon fell in love with branding.     

In this conversation, we explore her culturally rich childhood; what she loves about curation and world-building; the things she learned creating a print magazine; her chapter as Aldo's creative director and working with top photographers like Cass Blackbird and Tim Barber; how major shoots for brands are orchestrated; the way spirituality, meditation & breathwork helps Reanna channel creativity; how Super Bonjour finds what makes clients shine through ‘brand therapy’; living joyously as connected humans in a capitalist world; and much more.

[TIMESTAMPS]

6:56 - Growing up

15:58 - Her parents

17:03 - Where she thinks she got her artistic side from

27:03 - How she got into design

30:30 - Butter Magazine

33:14 - Her chapter in Montreal

37:14 - Her time in Australia and what happened after

39:20 - How professional shoots operate

46:46 - What made her grow the most during her career

49:19 - Genesis of Super Bonjour

51:39 - Brand therapy

56:58 - How has her passion for spirituality made her a better person in her own life

57:13 - How do we live more joyfully in today’s society

01:03:17 - Does she feel like an artist

01:03:37 - What in culture is fascinating her right now

01:05:41 - What does a rejuvenating space look like to her

01:14:41 - Does her work ethic come from her grandfather paying for school

01:16:46 - What does it feel like when she is aligned with her truest form

01:19:55 - Final question 

01:19:55 - Where to find her and Super Bonjour

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Maddalen Pasini is a force. Her passion for her passions is infectious, transfixing when she’s talking about the things she’s bringing into the world. A long-time publicist, she began at Joe Fresh as an intern, then went to Toronto-based boutique agency Faulhaber Communications. Over the years, her clientele grew beyond fashion into design, hospitality, art & cannabis with Tokyo Smoke. Just before the pandemic in 2020, she and best friend Sam Brophy launched their psychedelic wellness movement brand Yawn. 

She grew up just outside of Toronto, the only child of hardworking, loving parents. Her father was in the police force for over 30 years and Staff Sergeant of Homicide for a decade. Her mother, an immigrant from Hungary, was in the dental industry. Hungarian was Maddalen’s first language, something she learned young from spending time with her grandparents. Growing up was sticky, with her navigating bullying. As a teen, she took the train to the city and began going to metal shows, where she found her community. Her network began to grow through pockets of the underground music scene.

She graduated from university with a double major in cultural studies & film—and she began questioning what she really wanted to do. The answer lay in her network, and she began a PR career. Transitioning into psychedelics was organic & something that had been brewing for a while—today, the brand donates a portion of profits to organizations conducting research & trials and offering support, such as the Heffter Institute & the @firesideproject, North America’s first psychedelic peer support hotline.

In this conversation, we dive deep into the importance of finding her metal community in her teens; how ‘outsiders’ often become culture makers; the way psychedelics helped changed her over the last 15 years; why education around harm reduction and psychedelics is essential; current psilocybin regulations; equity in the space; and much more.      

[TIMESTAMPS]

6:02 - Growing up

9:14 - High school and life after

16:27 - When she got into psychedelics and her first experience

18:49 - The transition from PR to Yawn

21:38 - Yawn and the ‘psychedelic wellness movement’

25:39 - Why harm reduction is essential

29:52 - Regulations and setbacks in the industry 

33:54 - Hero dose vs. microdose 

43:15 - How Yawn began

45:47 - Equity and what she wants to see change in this industry

49:48 - Change our view on these medicines and avoiding exploitation of them

53:03 - Major shifts in herself as a human 

55:47 - Yawn x Secular Sabbath collaboration

01:01:01 - Upcoming projects

01:04:15 - Tips for microdosing 

01:05:46 - What psilocybin has brought to her life 

01:07:10 - What she loves most about herself and humanity

01:09:30 - Final question

01:10:18 - Where to find Yawn

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