Dive into the complete episode list for The CPG Guys. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
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Retail Media Today and Raising the Bar with IAB's Jeff Bustos
03 Sep 2024
00:36:38
The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.
Here's what we asked him : 1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space? 2. What do you see as some of the critical challenges at RMN’s today? 3. Not all RMN’s are made the same. Some small, some scaled, some medium, Some with significant inventory, some with little or no offsite. How does a brand navigate this? 4. What do you see as the most significant trends or developments at RMN’s right now? 5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? 6.With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers?? 7. Now the prize question of them all - how is the IAB setting standards for retail media measurement - give us a short summary of your findings in January this year? 8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory, and will cookie deprecation’s acceleration change everything?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Big Shift with Flywheel's Patrick Miller
29 Aug 2024
00:34:34
The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box.
Brands were very dominant in the first half of the last century. What changed in terms of the retail landscape and how did brands respond?
What is it about the digital shelf in online marketplaces that differs from the physical world and what power do brands have in this channel?
Why are retailers so excited about retail media? What are their core motivations for launching networks?
For retail media to deliver revenue and profit growth to retailers, there is an expectation that it will attract “Net new” investments from brands. What do brands need in exchange for these new dollars to begin flowing at scale?
You often use words like closed-loop, determinism and probabilism when talking about media across retailers. What does this mean for brands in the context of their media spend and why should they be thinking about deterministic measurement?
Meanwhile domestic retailers are feeling pressure from new competitive sources like Chinese marketplaces. Why and how are they responding?
How should brands be leveraging the power they have in the era of marketplaces and retail media to realign the balance of power and how should retailers respond?
What types of investments and choices do brands need to make in order to evaluate which retail media networks are right for them? And how will they know which ones are best positioned to help them grow profitably?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Growth Oriented Brand Marketing with Kimberly-Clark's Luke Kigel
08 Aug 2024
00:43:59
The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark.
This discussion is all about modern marketing and catering to today's digitally influenced consumer and what skillsets are required to make today's brands elite.
Here's what we asked Luke :
1. Your career passes through elite brands like J&J, mediacom, Universal Mcann, OMD, Walgreens including retail media leadership. Take us through the years to KCC and what advice do you have for someone wanting to follow in your steps? 2. How have your past experiences at agencies, especially UM, shaped your plans for this role? 3. How does Kimberly-Clark approach full funnel marketing? Which one wins - upper or lower funnel? What does a full funnel marketing campaign look like? 4. How do you advocate for the perfect campaign at KCC - what constitutes a great campaign? 5. How do you help measure media success? What kind of metrics do you use and advocate for in your MMM? 6. Retail media - the crazy world that’s shaped over the last 4 years. You even have experience running an RMN in your previous role - what is going on? 7. How do you partner with brands on innovation? What is your innovation philosophy and how do you partner with retail to activate? 8. The last question is called fast forward - what’s the next evolution of the consumer and the shopper journey? What are you planning for?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
A Big Gulp of Retail Media with 7-Eleven's Ben Tienor
06 Sep 2023
00:44:08
The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.
1) Would you please highlight a few of the pivotal roles that you think most helped prepare you for your evolution in leading the commercialization of Gulp Media Network? 2) Would you please help dimensionalize Gulp Media Network’s audience reach/ frequency and the underlying customer transaction asset. 7Rewards is a well-established consumer loyalty program as is the 7NOW Delivery platform. I have to imagine these longitudinal data sets are foundations to your audience identification capabilities. 3) What types of advertisers will find Gulp Media Network particularly appealing as marketing channel? Is it all about immediate consumption food & beverages or is it more and why? 4) What are the primary on-site capabilities for advertising that Gulp Media Network is offering and where in the marketing funnel do each of these capabilities typically support consumer engagement? 5) Would you walk us through some of the offsite partnerships that Gulp Media Network has established and the value you see these partners bringing to advertisers seeking to leverage the 7-Eleven’s shopper audience? 6) Performance measurement is critically important for advertisers seeking to justify the sizeable shift in budget from traditional channels like linear TV and print. What is Gulp Media Network making available to your advertisers to help them lean into your offerings? 7) Ben, what news do you have to share with our audience about the continued roadmap for Gulp Media Network that will be of particular interest? 8) What do you see as areas for growth and innovation in retail media that have you excited about the future of this rapidly growing channel?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Premium Retail Media with John Lewis Partnership's Tom Langley
30 Aug 2023
00:49:27
This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building Consumer Loyalty Through Mobile Platforms with Ibotta's Bryan Leach
26 Aug 2023
00:47:18
The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network.
Let's discuss your journey from Yale Law School, courts, to being a lawyer and then starting Ibotta. How did that happen? What advice do you have for others who want to follow in your footsteps?
Take us through the value proposition of Ibotta. What should brands expect from a partnership, and why should they seek it?
Ibotta has significant reach with retail. Take us through your retail partnerships, and the one with Walmart is considered sort of exclusive. Demystify what that could mean.
How does a consumer benefit from the app? Why is it considered the premier loyalty platform for a brand?
The latest version of ios 17 brings with it the end of cookie-based tracking for the most part. How does this impact Ibotta and your relationship with the consumer? How do you ensure privacy for the consumer?
Retail media - today’s hottest topic and everywhere at retail. How is Ibotta part of the retail media ecosystem or planning to be engaged in it?
A bit over a year ago, Ibotta launched the Ibotta Performance Network. Can you tell us about that evolution and the factors that culminated in this offering?
Looking ahead, what are the biggest challenges facing the industry? The opportunities?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski
23 Aug 2023
00:54:14
The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985.
1) Gregory, your report looks at how retail media is disrupting marketing structures. Of all the factors at play, what prompted you to zero in on retail media? 2) How is Retail Media reshaping the traditional path to purchase, and how have brands had to adapt? 3) How is Retail Media changing the relationship brands have with retailers? 4) Looking beyond RM, how are functions like manufacturing, R&D, logistics, and supply chain being influenced by the move to digital commerce? 5) Based on the research you conducted, what are the optimal KPIs to use to measure retail media performance? 6) What do you see as some of the top challenges facing brands as they develop proficiency in digital commerce? 7) Your report presents some differing opinions regarding Centers of Excellence as a driver of digital transformation. Can you take us through it? 8) I see in the report you spoke with a number of CPG insiders about organizational change. What are some of the top attributes winning companies share?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Customer-Centric Analytics & Intelligence with Albertsons’ Lisa Kinney
19 Aug 2023
00:54:38
The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States.
1) Customer-centric insights & analytics are at the heart of your experience. What drew you to this field and what types of data sources do you think as being central to a retailer’s ability to establish business intelligence capabilities for success? 2) Are demographics still primarily relevant in terms of customer understanding or are they more contextual in helping better understand customer segments based upon purchasing behavior? What do you see as the inherent limitations of demographics in analytics? 3) Historically, retailers have leveraged the analytic muscle of its key vendor partners to inform their business analytics. Is that still the case? How are retailers accessing meaningful insights independent of CPG manufacturers and what role do you see these business partners playing going forward? 4) A retailer’s transaction data set is quite rich. How should retailers mobilize and create strategy and actions with this asset and what are the barriers or key to simplifying for merchants to use and action? 5) Can you give us a flavor for some of the problems that retailers are tackling through analytics? 6) How important are analytics in supporting eCommerce and full-funnel retail media marketing? 7) How do retailers or brands trying to create a customer centric, data driven culture get started? What are some of the lessons learned throughout your career you can share to help accelerate success and avoid some of the pitfalls you have had to learn and pivot to avoid? 8) Any words of wisdom for peers or early in their careers that you can offer to help them navigate this ever changing industry of data, analytics, and change management?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Championing Asia-Pacific Creators with Gold House’s Bing Chen & Jeremy Tran
16 Aug 2023
00:56:48
Description :
The CPG Guys are joined in this episode by Bing Chen & Jeremy Tran, co founder of the Asian focused impact VC - Gold House. This is a spirited conversation on being Asian in the workplace and career aspirations.
Bing - give us the scoop on your career, from U Penn to google to Youtube. How did that result in AU holdings being formed and what is your advice to others who want to follow your path?
Jeremy - what is Gold House - what is your role as COO. How did you transition from being an attorney at law to COO of Gold House?
Jeremy - who becomes part of the gold house family? Of course thanks to your generosity, Rhea Raj, my daughter was featured by you in partnership with AEG on the billboard on times square
Bing - what brands, companies are under the gold house venture - give us an overview of them and the why behind some of them?
Bing - Asians and entertainment - very scaled outside the US : China, Korea, Japan, Bollywood, severely under represented in the USA, why? How is Gold house solving for this?
Jeremy - As the COO, what do you look for when bringing creators into Gold House? What do you advise them once they are part of the network? Who invests in Gold house?
Bing - lets talk about the invite only venture network and multicultural board seat network. How do Asians and other multicultural executives benefit from this. How do they reach out to gold house?
Jeremy & Bing - here on the cpgguys, the last question is always fast forward - what’s next for Gold House and the group of companies? What is considered nirvana for you?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen
12 Aug 2023
00:43:22
The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
1) Liz & Troy - describe your career paths to NIQ and learnings along the way. Advice to others pursuing a career in insights. 2) Liz - what is one version of the truth and how is NIQ delivering for brands and retailers 3) Troy - describe the several product names against this one version of the truth and what brands and retailers can expect in each one 4) Liz - Troy mentioned you're leading an effort to roll out a new platform to every country and customer globally. what benefits can brands and retailers expect from this? 5) Troy - how are you incorporating tech into your products - especially AI and ML. 6) Troy - how do you support customers investing in data lakes and building their own capabilities? 7) Liz - tell us about customer success, and how you are personally leading that globally for NIQ 8) Liz - How do you work with customers and get feedback to inform what you develop and roll out? 9) Troy - our last question is always fast forward, what can brands expect from an NIQ omnichannel roadmap perspective. Omnichannel?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Consumer-Centric Omnichannel Strategy with Coca-Cola's Simon Miles
09 Aug 2023
00:51:06
The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company,
1) Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.” Has eCommerce plateaued? Is there more growth to be had? Can you address this for both North America and other global markets in which you are operating? 2) What is the importance of omnichannel retailers to Coca-Cola and how is Coca-Cola seeking to support their digital customer engagement journey through capabilities and insights? How is Coca-Cola helping to make shopping easier for consumers in an omnichannel world? 3) How do you drive innovation & agility in a large global organization? 4) How do you instill customer-centricity in your team as a leader? 5) Retail media is an explosive channel for brands to engage with consumers. What makes it interesting for brands like Coca-Cola and what will ultimately drive the growth of your investment against these platforms? 6) Data is at the heart of retail media. Personal data can be a positive force for relevance if it is used responsibly. What are your thoughts here? How do clean rooms facilitate the collaboration of data assets on both sides? 7) How is Coca-Cola evolving in how it collaborates with retail customers around omnichannel and is digital a core component of the joint business planning process? 8) What do you see as the transformation impact of AI on how we perform search?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Lifestyle Goods Marketing with Macy’s Media Network’s Melanie Zimmermann
05 Aug 2023
00:42:33
The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store.
1) What was your vision for Macy’s Media Network to enhance the customer experience of your shoppers? 2) What would you argue sets Macy's retail media go-to-market strategy apart from its competitors? As part of your answer, would you provide some dimensions to your audience reach & frequency? 3) Please walk us through the onsite advertising solutions that MMN offers to brands and what are the targeting and bidding capabilities? 4) Offsite advertising is increasing a desirable mechanism for brands to engage consumers further up the funnel. Would you share the key partnerships you have established with third parties to enable offsite targeted advertising? 5) How is Macy’s making its media network available to non-endemic advertisers and how do you determine if MMN is the right fit for such a brand? 6) How did you go about connecting with the suppliers to invest in your retail media offering? How do the merchants get involved and how does it contribute to joint business planning between brand advertisers and your category merchants? 7) How do you measure the performance of retail media campaigns at MMN and are your methodologies consistent with what brands are requiring to shift legacy marketing budgets into your platform? 8) Can you share with us any success stories stemming from brand advertisers leveraging MMN and what are the best-in-class recommendations you would make for brands to derive meaningful value from your platform?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Healthcare and You - The Natural Way with Mend Nutrition’s Eziah Syed
02 Aug 2023
00:49:38
The CPG Guys are joined in this episode by the co founder and CEO of Mend Nutrition, Eziah Syed. From the home page of the company - Mend is the scientifically proven way to heal and enhance your body faster. Our discussion covers preventive healthcare vs. remedial and how natural nutrition may make a difference with lifestyle choices.
Your career passes through Deloitte, Citibank, startups and now Mend nutrition. Take us through your career journey and how it led to Mend. Also what advice would you give for others entering natural wellness?
1) What do you see as some of the critical challenges in health and healthcare? 2) How does mend help to alleviate these challenges? 3) Can your behavioral support model be extended to DTC? 4) Take us through your portfolio of nutrition products and consumer need states it caters to. 5) Talk to me about clinicals. Its not often we hear a natural supplements product using clinical trials - more common for a procedure or drug - take us through the how and why. 6) What is different about those nutrition products your just described? Why should a patient subscribe to Mend? 7) What’s next for Mend? What need states will you continue to address and expand to?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Live at Cannes Lions with Amazon's Jeff Cohen
06 Aug 2024
00:35:51
THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France.
This discussion is about career leadership and how it is to work at Amazon day to day. Here's what we asked him :
1. Jeff, your career touches textbooks.com, has wheels in it, then principal evangelist for amazon ads. Take us through the years and learnings you have picked up on the way? 2. What is a principal evangelist for Amazon ads? What does a day in your life look like? 3. Talk to us about mentoring and mentorship? Are they different, have you had influential mentors? Do you mentor others today? 4. Brand excellence - you are obviously a brand builder as well. What coaching would you give brands - sitting right here in Cannes about building. What principles have you used for this? 5. How do you motivate and inspire your team to achieve their goals and reach their full potential? 6. What are some of the key qualities that you believe are essential for effective leadership, and how do you cultivate those qualities in yourself and others? 7. In today’s crazy “I want it now” world, how does Jeff balance the need for short-term results with the need for long-term strategic planning? 8. This last question is called fast forward. What trends are you following these days in the industry? What would you advise the CPGGUYS to follow?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll
26 Jul 2023
01:04:46
The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as director of retail media at Sam's club. He was our guest in the fall of 2020.
1. Steve, your career intersected with us at Sam’s club and it seemed you were all set to be the next retail media leader in the industry. What prompted you to seek entrepreneurship back in 2022. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship? 2. Tell us about Grazak mechanical - your first venture. How did you come by it. What was your thought process in acquiring it and what did it take to assimilate in as the owner? 3. How did your training in retail and media and the partnerships you had with vendors train you for this ? 4. Take us through the portfolio of companies you manage now and how you make decisions on expansion and what matters to you before moving forward? 5. In a world of omnichannel consumers where the digital reach of services has exploded in the last 3 years, how are you staying ahead, are there specific advertising methods that drive wins for your companies? 6. Let’s go to talent. No organization can be successful without the right people and employees in the field? What makes a good leader - what is their DNA? How do they connect with you and lead this cause of growing these portfolio companies of yours Any negative surprises along the way? 7. The last question on the cpgguys is always ‘fast forward’ - what's next for you and your portfolio ? How can our audience living in the West interact with you for service?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Targeting Shoppers by DIY Project with The Home Depot's Melanie Babcock-Brown
22 Jul 2023
00:55:57
The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores.
1) What was your vision for Retail Media+ to enhance the customer experience of your shoppers? Is it designed to have relevance to individual shoppers, the contractors who likely represent your most valuable shoppers, or both? 2) What would you argue sets The Home Depot's retail media go-to-market strategy apart from its competitors? As part of your answer, would you provide some dimensions to your audience reach & frequency? 3) Please walk us through the onsite advertising solutions that RM+ offers to brands and what are the targeting and bidding capabilities? 4) Offsite advertising is increasing a desirable mechanism for brands to engage consumers further up the funnel. Would you share the key partnerships you have established with third parties to enable offsite targeted advertising? 5) How does The Home Depot ensure a seamless integration of retail media across its various channels and touchpoints and how does it contribute to joint business planning between brand advertisers and your category merchants? 6) How do you measure the performance of retail media campaigns at The Home Depot and are your methodologies consistent with what brands are requiring to shift legacy marketing budgets into your platform? 7) Can you share with us any success stories stemming from brand advertisers leveraging RM+ and what are the best-in-class recommendations you would make for brands to derive meaningful value from your platform?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Generative AI in CPG with Applied Intelligence's Imteaz Ahamed
19 Jul 2023
00:46:13
The CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done.
1) Let’s start at a foundational level. What is artificial intelligence, how does it relative to the term machine learning and can you give us some practical examples about how AI has been applied in our industry prior to generative AI? 2) What is generative AI and what are the most prevalent forms of output for generative AI and why is this technological innovation so important to our industry in particular? 3) What are different categories of AI and what makes generative Ai fundamentally different to the prior forms? 4) How does generative AI actually work? What are the sources of data input and how is generative AI algorithms “trained” to produce relevant output? 5) Let’s dig into the textual-based form of generative AI. How are natural language models applied to generate new forms of content and how is this transforming search from vertical to horizontal in nature? 6) How about text to image applications for generative AI? Exactly how do they work and do you have some examples that people might be familiar with? 7) What do you see as being the most practical applications of generative AI for the practical application of generative AI? 8) What specific tools & applications are you seeing companies leverage to start entering or expanding their use of generative AI fo commercial growth?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt
15 Jul 2023
00:47:01
EPISODE 300
The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger.
1) Most people think of retail media today as personalized content delivered to customers through digital platform. But Kroger has actually been in the personalized media business for 2 decades. Would you share with us how that started through direct mail, why that format was the first foray and the scale that Kroger was able to enable brands to achieve up and down the marketing funnel? 2) In 2015, Kroger brought its retail data science capabilities in-house with the formation of 84.51. What is the origin of the division name and why has it been successful in driving measurable growth for both Kroger and the brands that sell through Kroger’s omnichannel banners? 3) Kroger’s customer insight platform is called Stratum. What exactly is Stratum and how are brands using it to guide their omnichannel strategy at Kroger and beyond? 4) The pandemic caused tremendous growth in grocery eCommerce. How did you set about building best-in-class on-site retail media capabilities to fuel the demand? 5) Kroger has enabled brands to move up the marketing funnel through offsite partnerships. Would you highlight those partnerships and what brands are able to do with Kroger customer audiences? 6) In-store is where retail media is poised to dramatically expand its offerings. What are Kroger’s capabilities for in-store and should brands be thinking about these solutions as highly personalized or something else? 7) As Kroger seeks to attract brand marketing budgets, how does performance measurement play a role, how do clean rooms play a role and what do you make of the growing chorus for standardization in definitions & metrics coming from both retailers and brands? 8) You are making a big announcement today at Retail Media Summit as it relates to bringing more of your retail media capabilities in-house. What are the details?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Retail Media Revolution with NIQ's Jamie Clarke
12 Jul 2023
00:46:48
The CPG GUYS are joined in this episode by Jamie Clarke, head of North American retail at Nielsen IQ, the world’s leading consumer intelligence company.
Let's hit the hottest topic in CPG and retail land - our favorite on the cpgguys - retail media 2023. What’s hot off the press from NIQ’s mind?
Is retail media upper funnel, middle funnel, lower funnel ecommerce or full funnel?
What tactics do you recommend brands lean on to be successful in great campaigns and ROI? Is search everything?
What metrics define success here? iRoas? How about the age old impressions? What’s the secret sauce of success?
What are you seeing in - instore retail media? Is a lobby or endcap or a coupon at the shelf in store retail media? Would an FSI qualify and will it make a come back?
Where is NIQ investing in capabilities to help brands be successful in their retail media endeavors - planning, MMA, or measurement or all of the above - how so?
At cpgguys the last question usually comes back to the future - what future do you see emerging for brands and retail in retail media?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma
08 Jul 2023
00:40:45
The CPG Guys are joined in this episode by Keerat Sharma, Chief Technical officer at Flywheel, the eCommerce Services division of Omnicom.
1) What is a clean room and why is it considered a powerful mechanism for the mingling of data sets between retailers and brands? 2) What are the key features and capabilities of a clean room, like Amazon Marketing Cloud? 3) Some folks say that clean rooms will federate and finally provide a way to measure across all walled gardens. Is this true? 4) What tools and resources are available for campaign management within Amazon Marketing Cloud? 5) How are you building out solutions at Ascential that support your brand clients? What are the primary use cases that your team is supporting for enablement? 6) How would you recommend that brands not already leveraging AMC to start getting engaged in this platform?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building a Soulful Healthy Foods Brand with A Dozen Cousins' Ibraheem Basir
05 Jul 2023
00:49:23
The CPG Guys are joined in this episode by Ibraheem Basir, Founder & CEO of A Dozen Cousins, a natural food brand that makes convenience side dishes inspired by traditional Creole, Caribbean and Latino recipes. Their product lines include authentic ready-to-eat beans and rice.
1) Your career has some elite brands in your background but you decided to be an entrepreneur. Take us through your days in Brooklyn to IVY leagues and now as founder of A dozen cousins . What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship? 2) How did A Dozen Cousins get founded did you start digitally-native or in physical retail - and how you spend your time on it ? What is the role of education and content in the brands mission: to inspire families of all backgrounds to eat better food and live longer more vibrant lives. 3) As a minority founder (like Inhave been)and leader trying to grow and compete with giants in the food space, how does your everyday thinking go - what drives you and what constitutes success? How do you interact with retail everyday? 4) Take us through the portfolio of product categories that a consumer may choose from in your brand. What makes each product unique and why is it better than the rest available in supermarkets and online? 5) In a world of omnichannel consumers where the digital reach of food has exploded in the last 3 years, how are you staying ahead, are there specific advertising methods that drive wins for you and the brand? 6) What are your current year distribution goals and are you setting a 3 year strategy? How will you measure success? How large is your distribution? 7) No organization can be successful without the right leaders and brand stewards? What makes a good leader - what is their DNA? How do they connect with you and lead this cause of brand equity growth for A dozen cousins ? 8) The last question on the cpgguys is always ‘fast forward’ - what's next for you and A dozen cousins ? How can our audience interact with the brand and taste it?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Retail Media Summit 2023 Recap
01 Jul 2023
00:52:32
The CPG Guys co-hosts PVSB & Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of the
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi
30 Jun 2023
00:39:24
The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies.
1) The last 14 years of your career have been deeply rooted in supporting retailer capabilities. Would you start by sharing with us some of the pivotal roles you held where you developed skills that have prepared you for leading the engineering team at Albertsons Media Collective. 2) Let’s get into your role at Albertsons. Our first guest from Albertsons Media Collective was Evan Hovokra, the VP of Product & Innovation. Specifically, how does your team interact with Evan’s group in prioritizing, developing & delivering commercial ad tech solutions? 3) Evan first introduced our audience to the concept of Albertsons Media Collective’s late-mover advantage in delivering a best-in-class suite of ad tech solutions. How have you gone about identifying what constitutes best in class? 4) Albertsons Media Collective has established quite a number of partnerships for off-site retail media solutions with companies like Pinterest, The Trade Desk and Citrus Ad. How exactly does your team make these integrations work? 5) Privacy is a major concern in the ever-expanding world of digital commerce. How does the concept of privacy impact your ability to deliver audience addressability solutions to brands? What types of processes do you put in place, particularly when it comes to clean rooms that enable brands to leverage your customer data to drive insights? 6) Claire Wyatt has been a very strong advocate for robust performance measurement and marketing science underpinning your commercial offerings. How is your team involved in delivering the measurement components of ad tech? 7) How does the ability for brands to create meaningful ad campaigns come to life in the work your team does? 8) Would you share with our audience some of the key capabilities that your team is currently focused on for future enhancements to the ad tech solutions at Albertsons?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Harnessing The Power of The Everyday Purchase with CVS Media Exchange's Parbinder Dhariwal
24 Jun 2023
00:48:14
The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase.
1) Would you walk us through some of the key professional roles you’ve held that have shaped your journey to where you are now leading the commercial activities of retail media at CVS Health? 2) Would you please help dimensionalize the audience that CVS Media Exchange is reaching, and any key metrics associated with each and frequency of purchasing plus any behavioral segmentation capabilities that advertisers find appealing. 3) CVS Health has entered a crowded channel with a major drug channel competitor and numerous omnichannel retailers with more developed retail media offerings. What do you see as being some of the reasons that brands should be looking to CVS Media Exchange as a meaningful place to invest their advertising dollars? 4) You mentioned 4 million store visits each day. How is CVS Health leveraging its large physical store presence to enhance the impact of its retail media initiatives? 5) Would you please walk us through the core investment offerings of CVS Media Exchange, on-site, offsite and in-store, making mention of any strategic partnerships that are enabling these capabilities? 6) How does retail media at CVS complement the work that is being done through your ExtraCare customer loyalty program, delivering an integrated customer experience? 7) Increasingly, performance measurement in retail media is what attracts brand investment. How is CVS Media Exchange enabling brands to measure performance and do you have any case studies to showcase how brands are growing through your platform? 8) What are some of the emerging capabilities of interest to you in retail media and where are you focusing your efforts to address the needs of brand advertisers considering CVS Media Exchange as a productive channel?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
NielsenIQ Services for Emerging Brands with Kenny Juskowiak
03 Aug 2024
00:36:37
The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands.
Here's what we asked him: 1. Let’s start with your career background - you have extensive client service experience in customer success at Nielsen itself over 10 years in the past. How did this set you up to be the leader for emerging brand success at NIQ? 2. Take us through how you approach services for small brands at NIQ? How do you bring focus to brands thay may not have the scale or financial resources to partner with you in a scaled way? 3. I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share without Amazon coverage. How do you provide a full view of coverage for them with ecommerce in the mix? 4. We just saw the second annual pitch slam. How did NIQ conceive this? How do you go about sourcing the finalists and what happens next to the winner - how do you support them? 5. So, with coverage and partnerships for smaller emerging brands, how do you partner with private equity or VC who is probably the desired exit outcome for many of them? 6. What about founders who are in very early stage - can they partner with you on measurement and insights? If so, how do you support them?. 7. NIQ has a whole offering on consumer insights led by panel data, shopper journeys, etc. and a thorough understanding of the shopping experience - do small brands have the ability to do this with you? 8. Thanks for the summary of how NIQ covers emerging brands - lets do a section called ‘fast forward’ - how do you see small brands competing in today’s over complex ecosystem of extensive data and digital shelf vs physical shelf? Are you ready for this mega shift in consumer response?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford
21 Jun 2023
00:40:44
The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns.
1) Please walk us through your professional experience, highlighting key points which you believe prepared you for your current role at Nordstrom 2) What is the origin story of retail media at Nordstrom? Our understanding is that the first offerings involved offsite advertising? Why did you start offsite when it seems most retailers start onsite and how did you go about resourcing the efforts? 3) How did you go about connecting with the suppliers to invest in your retail media offering? How did the merchants get involved? 4) You met with some great success in your first year? Would you share with us some of the highlights of this performance? 5) After launching offsite, you recently introduced onsite advertising. Would you please walk us through exactly what suppliers are able to invest against onsite? 6) Measurement is what suppliers are increasingly seeking to justify their investment in retail media. What measurement solutions are you offering and how are suppliers responding to your analytics? 7) What are you looking forward to in terms of retail media transformation in the next few years and how are you preparing Nordstrom for this journey? Does in-store play a significant role here?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano
17 Jun 2023
00:44:56
The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.
1) So let’s jump right into it. NIQ has seen trends shape over the last 3 years - what is your take in a post covid world with these trends and innovation - are there categories that are leading the way ? 2) We can agree the world is now omnichannel. This surely must mean incubating a SKU cannot anchor on the traditional endcap and TV ads? What’s needed to incubate innovation these days? (Justin) 3) As I mentioned TV is old school, yahoo and google are also old school, give us the scoop on what is full funnel marketing - how much emphasis to put on lower funnel ecommerce vs upper funnel acquisition for innovation? 4) Talk to us about data on innovation, it’s availability, synthezation and conversion to insights, what types of data do you work with that can truly tell a story to launch a product - what data and metrics matter to keep track of innovation launches? 5) Predicting the future is never easy, leave alone what’s transpired the last 3 years. What puts you in a position to be confident in what you help the industry predict if innovation will be successful and should be launched? What services do you offer in this space? 6) What emphasis should a brand place on ecommerce or the lower funnel piece - what matters - content or SEM investments? 7) Lastly, what’s next, what are the focus areas for the next 12-36 months?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Prestige Skincare with CP Skin Health's Andrew Freeman
14 Jun 2023
00:50:27
The CPG Guys are joined in this episode by Andrew Freeman, VP North America eCommerce at CP Skin Health, a division of Colgate-Palmolive Company. Their mission is to be a caring, inclusive, innovative growth company that transforms and protects skin health through professionally endorsed skincare that improves people's lives. Portfolio brands include eltaMD, Filorga and PCA skin.
1) Can you tell us about your role as Vice President of eCommerce at CP Skin Health ? What are your major responsibilities and priorities? 2) What are some of the biggest challenges you face in managing & growing the Skin Health portfolio of brands at CP? 3) Traditional scaled CPG brands have often been challenged by creating a DTC channel. Within your product portfolio, you are selling both through DTC and through retail channels including Amazon and Dermstore. What do you see as the value proposition of both methods? 4) What are some of the core capabilities that you need to master in being able to execute and deliver against a successful end-to-end eCommerce strategy in both DTC and Retail eCommerce? 5) Content is king on the digital shelf. What are some of the content imperatives that you find are driving the success of your brands and how does the content come to life in supporting all of the different digital store fronts where your brands may be found? 6) Retail Media is a major focus of most scaled omni channel brands. The demands from retailers to invest against their media platforms has been increasing significantly over the last 2 years. What is your involvement in ensuring that retail media is a productive channel to help grow your skin health brands? What are you looking for retailers to provide back to you in return for your investments? 7) How do insights play a role in your business activities? What types of data-driven insights drive the eCommerce priorities that you establish for skin health brands at CP?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein
10 Jun 2023
00:42:39
The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution.
1) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 2) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 3) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 4) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 5) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 6) Once invested in an early stage company, what are the fundamental resources and capabilities that Simple Foods Ventures brings to its portfolio investment to help them grow in omnichannel retail? 7) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you have helped them with growth trajectory? 8) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you have helped them with growth trajectory?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Flipping Over Veggie Burgers with Actual Veggies' Hailey Swartz
07 Jun 2023
00:43:30
The CPG Guys are joined in this episode by Hailey Swartz, co-founder of Actual Veggies, a manufacturer of chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them.
1) Hailey, your career has some elite brands in your background but you decided to be an entrepreneur. Take us through the years at AOL. Alibaba, to co-founding strata - and now as Co-CEO & Co-founder of Actual Veggies. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship? 2) How did Actual veggies get founded - tell us about your co-founder and how you split your two roles? What is the role of education and content in the brands mission? 3) As a female leader trying to grow and compete with giants in the food space, how does your everyday thinking go - what drives you and what constitutes success? How do you interact with retail everyday? 4)Take us through the portfolio of choices a consumer has with you. What makes each product unique and why is it better than the rest available in supermarkets and online? 5) Hailey, your career has some elite brands in your background but you decided to be an entrepreneur. Take us through the years at AOL. Alibaba, to co-founding strata - and now as Co-CEO & Co-founder of Actual Veggies. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship? 6) How did Actual veggies get founded - tell us about your co-founder and how you split your two roles? What is the role of education and content in the brands mission? 7) As a female leader trying to grow and compete with giants in the food space, how does your everyday thinking go - what drives you and what constitutes success? How do you interact with retail everyday? 8) Take us through the portfolio of choices a consumer has with you. What makes each product unique and why is it better than the rest available in supermarkets and online?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Sports Marketing to Advancing Women with NextUp's Lisa Baird
03 Jun 2023
00:44:01
The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.
1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years at NFL, USOC, IBM, GM, P&G - wow wow, and now as CEO of NextUp. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from marketing to advancing equality? 2) What does equality mean to you and why NextUp? What is special with NextUp? 3) Male allyship - it could remain simply a word with no next steps or outcomes. How do we prevent that - what is real male allyship? 4) Take us through the education series at NextUp and all the event programming - what can a member expect all year? 5) What traditional challenges have you seen over the years in your own career growth in marketing to leadership positions that inspire you and led to you to lead this causet? 6) I already know you will be a trailblazer here. What are your year 1 goals and are you setting a 3 year strategy? How will you measure success? 7) Let’s go to talent. No organization can be successful without the right leaders? What makes a good leader - what is their DNA? How do they connect with members and lead this cause? 8) What's next for you and NextUp? What is the call to action for our audience?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether
31 May 2023
00:38:55
The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets.
1) Can you tell us about your background and pivotal roles you held that positioned you the General Manager of Uber Advertising? 2) What do you think are the key differences between advertising for a company like Uber versus other media platforms, particularly retail media? 3) What is the CX for users? How relevant is the advertising, particularly for CPG brands. to them and how do you help ensure this? How can they engage with the content? 4) What role does data and technology play in Uber Advertising's strategy? 5) Can you share any notable advertising campaigns or partnerships that Uber Advertising has launched in recent years? 6) How does Uber Advertising measure the success of its campaigns? 7) What are some of the biggest challenges facing Uber Advertising today, and how do you plan to address them? 8) Looking to the future, what are some of the trends and innovations that you think will have the biggest impact on advertising in the next 5-10 years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Decision Optimization Through Predictive Analytics with Keen's Greg Dolan
27 May 2023
00:49:45
The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there.
This episode is sponsored by Keen Decision Systems.
1) Tell us a little bit about your journey and how you came to found Keen? 2) As you look at the marketplace, what are the biggest challenges you see clients trying to solve in the marketing world today? 3) What are some of the areas Keen helps clients overcome these challenges? 4) For the work you do in marketing mix explain why multi-touch attribution and marketing mix modeling are different, and which is better? 5) You’ve also done some interesting work in the shopper space – what challenges are you helping clients overcome there? 6) There’s an enormous amount of conversation in the world about AI, but you’ve been using AI and machine learning for years…what’s truly different now vs. just a continuation of what was possible before, and how are you harnessing AI best? 7) What are some things that make Keen different? 8) What are your predictions for the future of the marketing analytics world
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman
20 May 2023
00:26:48
The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Shoptalk Europe 2023 Recap with Bryan & PVSB
13 May 2023
00:35:55
In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain.
Topics the CPG Guys cover: 1) Generative AI & Chat GPT 2) Metaverse 3) Retail Media beyond Amazon 4) What happened to China as a focus market? 5) Shoptalk Meetups 6) Brands appeared in force 7) In-store Retail Media 8) Amazon's pan-European data lake 9) Sustainability 10) Supply Chain & 3P
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Live at Cannes Lions with Walmart's Seth Dallaire
30 Jul 2024
01:02:32
In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity.
Welcome back, since we last had you, Walmart connect, Walmart Data Ventures, and Walmart plus are on a great ride. If you look back at the last few years you’ve been here, do you feel the magic moment has arrived?
Walmart connect - growing every day in leaps and bounds, providing value everyday to brands. What’s the heartbeat of WMC, and why should brands continue to invest with you?
Walmart Luminate has now also been around a couple years. At General Mills, I was a big believer that we should used the outputs from the platforms for our everyday business - penetration, growth, share, etc. How are brands leveraging Walmart luminate?
Can you take us through the larger Walmart data ventures endeavor - what else does it involve, are there services that we are not discussing on the CPGGUYS?
On the people side, how do you ensure your teams are staying abreast of new technologies and trends in the industry? Inflation has challenged all of us - how are you helping brands to navigate it?
In store retail media - we have to discuss what’s next here. What do you offer and what’s next here? How are you delivering upper funnel out of platform capabilities for brands?
Walmart plus is also a few years in - how is it performing, are consumers excited to continue to leverage it - what’s in the works?
Lastly, we always ask - what’s next. What trends are you following and coaching Walmart on? What adoption curve are we at the edge of?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams
09 May 2023
00:35:39
The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.
1) You lead the CPG vertical at Gain Theory. What do you think are the main challenges faced by CPG brands in this current landscape? 2) Let’s delve into the issue around Multi-Touch Attribution further, what would be your recommendation for CPG brands to overcome this and how does Gain Theory's “Sensor” solution address this? 3) In addition to Sensor, what are the other ways you are helping CPG businesses to accelerate growth? 4) Predicting the future is never easy. What puts Gain Theory in a position to be confident in delivering foresight for your clients?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)
06 May 2023
00:43:28
Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.
Cie & Lori answer these questions: 1) You’ve structured the book into a series of 31 examples of where collectively you experienced gender bias in the workplace. You try to help 3 different archetypes in dealing with these situations. What are each of the three archetypes and their importance to addressing these issues? 2) Let’s start with another one of your examples you called “father of the year.” Why are working moms criticized and working dads lauded? 3) How do administrative chores often fall victim to gender bias? 4) Should women avoid the word “sorry” at work? 5) Why is the “meeting before the meeting” so important to staying in the loop? 6) How do you handle a situation when you sense you are not welcome like the golf foursome? 7) How would you encourage these archetypes, particularly managers, to make use of your book?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Cocktail Renaissance with Q Mixers' Bob Arnold
04 May 2023
00:52:15
The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide.
1) Bob, your career has some elite brands in your background but you are clearly the ‘beverages guy’.Take us through the years at InBev, Coca-Cola and now as CEO of Q Mixers. What advice would you give to someone early in their career in this space seeking to follow in your footsteps in beverages? 2) With eCommerce prevalent everywhere and volume moving to omnichannel, how have you led the last 3 years to digitize your portfolio and make it available online for consumers to discover & purchase? 3) Peter and I strongly believe that the path to true scale is being available on the store shelf. How do you focus on category management and therefore ensuing distribution? 4) Take us through the portfolio and I noticed you have cocktail recipes? How do these come together and how does that play out at retail? 5) I have been waiting to ask you about the ‘highball’ - what is this? What other tricks and trips would you share with our audience? How does this help sell the product? 6) Innovation - last 3 years, we haven’t really seen much in the CPG world given supply chain issues. What’s your take on the importance of it? How are you innovation and is there a pipeline? 7) Let’s go to talent. No brand can be successful without the right brand stewards? What makes a good marketer - what is their DNA? How do they connect with retail? 8) The last question on the CPG Guys is always ‘fast forward’ - what's next for you and Q Mixers? Where is the growth: innovation, distribution, both?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Fulfillment Services with Walmart Marketplace's Jaré Buckley-Cox
29 Apr 2023
00:49:07
The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care.
1) your career has some elite brands in your background but cemented in delivering for the consumer via fulfillment. Take us through the years at Yahoo, Amazon and now Walmart. What advice would you give to someone early in their career in this space seeking to follow in your footsteps? 2) Fulfillment is a space that has grown significantly over the last 5 years and the 3P marketplace, very few know, is a very large ecosystem. In your mind, what were a few of the major highlights that drove such tremendous growth for fulfillment services? 3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at Walmart fulfillment services? 4) How did Walmart identify that this was a missing white space area to muscle up and how have sellers responded to your services? 5) Can you give our audience an overview of how a seller can connect with Walmart fulfillment services and what does it take to begin service and deliver for the consumer? 6) What are the various services you offer to help the seller and how does it interact with retail media to help their business grow? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution? 7) Take us behind the scenes of how you make decisions on working with sellers and how do you approach a successful partnership ? 8) The last question on the CPG Guys is always ‘fast forward’ - what's next for you and Walmart fulfillment services?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma
26 Apr 2023
00:36:25
The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies.
1) Please walk us through how your family reunion came about and what appealed to you about the opportunity you have pursued? 2) Retail Media had an impressive year in 2022. In your mind, what were a few of the major highlights that drove such tremendous growth? 3) What are your thoughts on the technology trends that are emerging in our industry? This time last year, we were talking Metaverse and NFTs. Now we’re all about AI and Chat GPT. How do you think about all of this playing into the work of brands and retailers connecting to shoppers in meaningful and measurable ways? 4) Clean rooms are another area of interest for brands & retailers seeking to safely connect powerful data sets while respecting privacy on both sides. How is this playing into the work that you are doing at Albertsons Media Collective? 5) Retail media is a broad description for quite a number of tools to connect brands with shoppers. What are some of the latest solutions that Albertsons Media Collective are making available to brands, on site, offsite and in-store? 6) How do you think about consulting brands on leveraging Albertsons Media Collective for activation across the marketing funnel? 7) If you can summarize for our audience what makes Albertsons Media Collective a premier partner in their media investment strategy, what would be the key points? 8) What has you most excited about Albertsons Media Collective in 2023? What’s on the horizon that you can share with our audience?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Evolution of Food & Beverage eCommerce with PepsiCo's Vince Jones
22 Apr 2023
00:50:36
The CPG Guys are joined by Vince Jones, SVP/GM and Global head of eCommerce at PepsiCo, whose are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales.
1) Your career journey after Stanford has been in operations first, then even CEO of ebags before leading the digital journey at PepsiCo especially as covid shaped. You have created long lasting legacies for the industry. Take us through the years and what’s your advice for someone early in their career in the digital world? 2) Why is retail media one of the most important spaces in the cpg and retail industry these days? 3) How has ecommerce matured over the last 5 years in the grocery world? What is sticky these days and what should people focus on? 4) How do you connect to the other arms of PepsiCo for surround sound amplification? How do you link back with marketing and selling commercial teams? 5) What is the role of technology innovation these days? Is AI and MLL real or pretenders? How are you using these? 6) The industry is largely still from a knowledge standpoint mostly brick & mortar. In this scenario, how do you coach other senior leaders on all aspects digital especially given winning in this space has as many tactical execution parameters as brick & mortar? 7) What are the latest instore digital technologies these days connecting back to the shopper omnichannel journey that drive outcomes for the consumer and the brand? Which ones do you personally feel the industry should be championing? 8) Our last question always goes to fast forward …. what is your prediction around how RMN will evolve?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Sustainability & Transformation with Albertsons Suzanne Long
15 Apr 2023
00:52:48
The CPG Guys are joined by Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies, one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia, 22 distribution centers and 19 manufacturing plants.
1) What does the acronym ESG stand for and why is it important for companies to get invested in building ESG plans? 2) What is the history of sustainability at Albertsons Companies? How did the need to build a plan come to being and how did you end up leading the charge? 3) Sustainability is a very big and encompassing concept as you detailed in your first response. How did you go about determining which specific areas to focus on for “Recipe of Change?” When developing the framework, how did the needs of shoppers, associates and suppliers also play a role? 4) Please provide us with details on the four pillars you settled on in your “recipe for change” and how is science determining your performance metrics? 5) To achieve scale, it’s not just about the work being done by Albertsons Companies. How are you involving your suppliers and the entire industry to drive meaningful and sustainable change to improve our communities? 6) Tell us about some of the Recipe for Change projects you’ve implemented and what have the results been? 7) What do you want our audience to hear about how they can contribute to Albertsons “Recipe for Change?”
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman
12 Apr 2023
00:40:32
The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead.
1) Retail Media is an rapidly expanding channel. In-store media is the least developed segment within this channel. What prompted you to publish this report? Is in-store media starting to emerge as a viable option for brands and retailers? 2) What are the primary sources of the research comprising this report? How do you go about determining the research you will need to produce meaningful insights? 3) What is the opportunity that your report has identified for retail media in physical stores to deliver mass reach? 4) What are the key findings of your report related to the digitization of the store to deliver high-quality, meaningful branding? 5) Please dimensionalize the audience size of in-store audiences at major retailers compared to their digital audiences? 6) What did your research tell you about what catches the attention of in-store shoppers, making them want to learn more about the products? 7) What does in-store media offer to brands seeking reach beyond Amazon? 8) What’s coming in the “third wave” of retail media that you think our audience should pay attention to?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs
08 Apr 2023
00:42:11
The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.
1) Lex, your career has some elite brands in your background but cemented in media development and audience. Take us through the years at Vevo, Pinterest, NBCUniversal, Walmart and now Sam’s club. What advice would you give to someone early in their career in this space seeking to follow in your footsteps? 2) Describe the various services of the MAP platform and what your brand partners can expect? 3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at MAP? How are you leveraging AI in this space? 4) Please tell us about your upcoming speaking position at a NextUp conference. 5) Can you give our audience an overview of how a seller can connect with MAP and what does it take to begin service and deliver for the consumer? How long does it take the execute the first campaign. 6) What are the various measurement / metrics you offer to enable brands to succeed? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution? 7) What is the difference in shopping behavior between men & women? 8) The last question on the CPG Guys is always ‘fast forward’ - whats next for you and the MAP platform?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim
05 Apr 2023
00:34:31
The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen
27 Jul 2024
00:31:31
The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem
27 Mar 2023
00:39:03
The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth.
1) eMarketer recently reported that retail media has grown to over $30 billion in revenue during 2022 with no end to the growth in sight. While this boom has been largely concentrated on digital applications, why should brands consider allocating dollars to in-store media? 2) At NRF, you spoke about a disconnect in connecting brand marketing messages from click to brick and the need for brands to achieve “phygital” success. Would you elaborate on this argument? 3) So clearly brands should be paying attention to in-store media, what are some of the general principals they should look for in optimizing their spend here? 4) What solutions does Vestcom offer that meet these requirements? 5) How are you partnering with retailer media networks to enable brands to activate their message at the shelf-edge? 6) You mentioned measurability earlier, can you elaborate on the measurement brands can expect from shelfAdz campaigns? 7) We’d love a few examples of innovative ways that brands are leveraging your platform to engage physical store shoppers. 8) Is in-store media really a trade function that should be the purview of the account team supporting a specific retailer or is there a value proposition for a brand marketer to coordinate efforts across retail customers? 9) What do you see as major in-store media capabilities on the horizon and how is Vestcom positioned to drive the most impact for brands? 10) If you were going to leave our audience with one final thought on better leveraging in-store media, what would it be?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen
24 Mar 2023
00:58:05
The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to truly drive a frictionless store visit, making a frictionless shopping experience even better.
1) You journey’s been an unusual one to this world, in that your background is way more in content than retail. Tell us about that and how you think that experience connects to the evolution of in-store media…is it more about content and stories than price and promotion? 2) There’s a ton of excitement about retail media and we discuss it a lot on this podcast. It’s often said that Retail Media in the US is over a $60 billion industry and that Amazon is about $38 billion of that. Why are you so excited about the in-store piece of the retail media ecosystem given how big and rapidly growing that piece is? 3) So this all sounds great? But what are some the barriers involved in bringing this to life? 4) What are some of the ways brands and retailers can get started here – what are some of the attributes for retailers to build early successes and proofs of concept? 5) What are some of the best practices for brands and retailers thinking about the creative that can/should got into an in-store retail media execution? 6) Let’s talk a little about the measures of success here – how should we think about the ability to measure in-store media effectiveness, and why can this be such a win for the CFO as well as the medial sales team? 7) how can/should we be thinking about the future of programmatic personalization in-store? What are some of the opportunities and challenges for this 8) let’s do the fast forward look – how do you envision the evolution of in-store as a media platform over the next 3-5 years, how does programmatic fit in?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
21 Mar 2023
00:37:06
The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics.
1) Remind us about Pear Commerce and what kinds of problems you’re solving. 2) What’s the big announcement? 3) Wow, sounds like a pretty big change… what purpose does this serve? 4) How do I measure performance with these new ad types? 5) How does this tie back to my actual website? If I’m not sending people to a brand’s website, what am I giving up? 6) How would someone get started?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.