Dive into the complete episode list for The CPG Guys. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Commerce Riff with Sri & PVSB - November 4, 2025
04 Nov 2025
00:12:23
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Collective Growth with Albertsons Media Collective’s Brian Monahan
01 Nov 2025
00:45:10
The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.
What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pinterest, Walmart etc.) inform your vision here?
What is your overarching mission for Albertsons Media Collective over the next 3-5 years?
How do you define success for Albertsons’ retail media—beyond revenue like category growth or household penetration?
Albertsons recently introduced a new “media toolkit” for CPG partners. How do you see this evolving, and what are the biggest learnings so far?
How does the “collective growth” mindset, you have spoken of, translate into concrete programs or incentives for advertiser partners?
What are the major obstacles in full funnel closed-loop measurement and attribution in grocery / retail media, and how is Albertsons tackling them?
How is Albertsons leveraging tech innovations (e.g. AI, machine learning, predictive analytics) to improve targeting, personalization, and measurement?
How do you foster collaboration with advertisers to not just run campaigns but jointly drive category growth?
How is Albertsons organized internally such that the media collective is aligned with merchandising, operations, digital, stores etc.? What are the biggest coordination challenges?
What kind of investments (talent, tech, partnerships, infrastructure) are you making to scale Albertsons Media Collective?
As RMNs seek to break out of the current dominance of the 2 biggest platforms, what are the biggest risks you see for retail media in the next couple of years (regulatory, economic, competitive, technological)?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
11 Oct 2025
00:44:24
The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health.
Since stepping into your current role in March 2024, what has been your primary focus within Consumer Health & Wellness front of store merchandising at CVS Health?
CVS emphasizes seamless omnichannel experiences. What are key milestones in merging in-store and digital merchandising?
With around 60 million digitally engaged customers, what are the biggest learnings about how digital influences in-store purchases in your category?
What qualities do you look for in emerging brands seeking merchandising partnerships with CVS Health?
CVS stores have shoppers coming for Rx, for OTC and even primary healthcare needs. How do you work with the other business owners within CVS Health to ensure your shoppers get the care that they need and how do brands play a role in this process?
Could you share how your merchandisers interact with CVS Media Exchange to ensure that brands connect with your consumers in the path to purchase?
What role does behavioral insights via loyalty data (e.g., ExtraCare insights) play in determining your merchandising strategies?
In other statements, you’ve noted younger generations trust influencers over experts. How does this affect product merchandising strategy?
How do you see CVS’s merchandising role evolving over the next 3–5 years amid innovations like “instant commerce”?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Social Media Masterclass with Acorn's Hunter Poole
14 Dec 2024
00:59:41
The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space.
To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
We discuss : Tiktok, Facebook, Instagram, Reels, consumer attention, social influencers and their roles for brands. Where this fits in retail media.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd
11 Dec 2024
00:51:32
The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.
To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Here's what we asked him : 1. Campbell's leadership changes. 2. Kroger - Albertson's next steps. 3. Space planning obsoleteness? 4. Mondelez & Hershey? 5. Walmart built for 2030? 6. Walgreens may be acquired? 7. Supply chain and AI.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors
07 Dec 2024
00:35:27
The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.
1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way? 2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well? 3) Is “retail media” media? 4) How does inspiration drive brand loyalty? 5) How is value defined by shoppers? 6) How is the balance of power between brands & retailers shifting in the era of retail media?
For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser
04 Dec 2024
00:35:26
The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.
This episode from recorded at the 2024 Walmart Marketplace Seller Summit.
Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart?
How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work?
What tactics do you recommend to sellers on the marketplace and how do you help them scale?
What is the role of walmart connect and how do you partner with Ryan Mayward's team?
How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop?
What are compelling reasons a brand should consider 3P vs 1P and be on your platform?
How do you partner with WFS and what role does WFS play in the development of a seller?
Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P?
We asked Charles & Sara these questions:
Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind?
Sarah - let’s do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea?
Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media.
Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace?
Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role?
Charles - how do you use data from the platform or other sources to inform your decision on the marketplace?
Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller?
Charles - how do you leverage tiktok and scale?
For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke
27 Nov 2024
00:25:15
The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.
1) Earlier this year, Amazon held its first ever Upfronts event in NYC, showcasing top new entertainment content and innovation across Amazon ad solutions and tools. Tell us more! 2) With younger audiences like adult Gen Z and Millennials navigating a fragmented media landscape, how does Amazon Ads help brands cut through the noise to effectively reach and engage these consumers? 3) How is Amazon Ads helping brands move beyond linear TV advertising and connect with younger audiences? 4) How has full-funnel ad strategies including video helped grocery brands drive sales growth? 5) What should grocery brands expect from the future of ad-supported streaming? 6) How is Amazon innovating in the streaming space? 7) Anything else you would like to share with us?
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola
23 Nov 2024
01:09:13
The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.
Take us through your own careers and how you got to the respective roles you are at today?
Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership?
When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other?
Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what’s evolving in your partnership that delivers for the consumer and for the retailer?
The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel?
Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last?
Meggie - you use the sentence ‘were all humans first’ - what does this mean in business everyday? Stacie - do you have your own version of this?
Finally, let’s ask you both to look future forward. What trends are you both following and coaching others to follow?
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich
20 Nov 2024
00:29:32
The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.
1) What are the primary objectives of AD Retail Media? What are updates since Bobby joined us back in Dec 2022? 2) What are standard KPI’s that a brand can expect with you? What does every campaign report back on for the brand to feel it got ROI in its investment? 3) IAB has begun the process of establishing some standards, but this is largely open space. How do you feel about standardization of measurement across our industry? 4) What constitutes a successful campaign with AD Retail Media - what elements are a must have from a brand/vendor perspective? 5) How developed is AD Retail Media with offsite partners? 6) What’s the latest on the digital evolution in-store? 7) There’s an inherent focus on national players, but based on ADRM’s local brand power, clearly regional networks have a lot to offer. Can you talk a little more about that? 8) How do you account for AD Retail Media with brand partners - is it JBP alone exercise or do you take another approach. 9) What trends are you following in the RMN space as it relates to the next wave of what consumers are adopting? Is it CTV or something else?
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Retail Media Leadership in Canada with Loblaw's Lauren Steinberg
16 Nov 2024
00:59:49
The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.
Loblaw is known by many names in Canada. Would you dimensionalize the Loblaw business and key metrics of the addressable audience you offer to brand advertisers?
What is Loblaw Advance? What are the component solutions that you make available to brand advertisers?
How does Loblaw use data from its loyalty programs to enhance customer experience?
What role does personalization play in Loblaw’s loyalty strategies and how do they align to merchant priorities?
How is Loblaw delivering meaningful retail media performance measurement to help brand advertisers be sure that their investments are effective?
How do you balance consumer privacy with the need for targeted retail media campaigns & how do you ensure that the personalization efforts don’t feel intrusive to customers?
How does Loblaw collaborate with brands to optimize retail media offerings for mutual benefit?
What are some of the trends in customer insights driving retail media activation that you are focused on developing the Advance platform looking forward?
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann
13 Nov 2024
00:48:20
The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.
After going to West point, you’ve built quite the career in packaging, I’d love for you to take us through the years and tell our audience how you have seen this space change over the years?
It's clearly a war for attention whether retail or a brand. How do you feel about that and what message do you have on this for them?
Part of attention is shopping experience - clearly websites and apps still have long ways to go, but what about the store?
Can we look downstream? What are the implications downstream such as supply chain, stocking, and even the shelf appearance through packaging constraints?
With everything we have discussed so far, how does it influence innovation, especially in an inflationary environment where multi packs have a lot of attention?
The companies you work with at RRD have access to a significant set of data streams - how does this data stream work in your favor and eventually for the consumer?
What is your value proposition as RR Donnelley in this evolving consumer landscape?
Finally, let’s ask you to look future forward. What trends are you guys following and coaching others to follow? While retail media is obvious and so is AI, are you guys leveraging this?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy
09 Nov 2024
00:34:16
The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.
Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive offline resolution capabilities and clients' point of sale (POS) data.
How has the consumer perception of C-stores changed/shifted over time, and what factors have contributed to their growing popularity?
What has been the challenge for convenience stores in terms of building a meaningful data asset to fuel the ability to create & measure audiences for use in retail media?
We see that the typical focused c-store shopper is in and out in under four minutes––can you elaborate on some of their key characteristics and behaviors, and how c-stores can capitalize on their unique position to better serve the communities they are in?
How are these stores leveraging loyalty programs and personalized programs today, particularly among fuel customers?
What are the biggest areas of opportunity for brand advertisers to engage convenience shoppers in a measurable way and how do you see Rippl helping them to enable this opportunity?
What key trends and innovations are shaping the future of convenience retail?them to enable this opportunity?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Global Ads Partnerships with Snap Inc.'s Fintan Gillespie
08 Oct 2025
00:40:05
The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Fintan, let’s start with your journey. What brought you into the world of media and partnerships, and what does your current role at Snap entail as Head of Independent Agencies & Global Ad Partnerships?
You lead global ad partnerships. How do these partnerships shape Snap’s GTM strategy in the broader media ecosystem?
Independent agencies are often more agile and innovation-driven than holding company giants. How are you seeing them lean into platforms like Snap to drive differentiated value for their CPG clients?
What advice would you give to agencies looking to leverage Snap effectively within omnichannel media strategies?
Proving ROI remains critical for agencies and brands. How is Snap helping advertisers measure real business outcomes, especially sales lift and conversion?
Looking ahead to 2026, what’s your boldest prediction for the intersection of agencies, partnerships, and platforms like Snap in the world of commerce media
Fintan, you’ve seen the media landscape from multiple vantage points. What leadership lesson or guiding principle has helped you most in building trust and value in partnerships?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Multi-Touch Attribution Measurement with Amazon’s Paula Despins
06 Nov 2024
00:32:05
The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.
This episode was recorded in Austin Texas during the annual Amazon unBoxed event.
1) Amazon Ads Measurement Strategy and Vision: What is the biggest challenges Amazon faces when measuring ad performance across its vast ecosystem? 2. Artificial Intelligence and Machine Learning: How is Amazon leveraging AI to improve the accuracy of attribution models? 3. Artificial Intelligence and Machine Learning: Can you describe any recent advancements in predictive analytics within your team’s deliverables? 4. Ad Performance & Insights: How does your team help advertisers identify key drivers of performance beyond basic metrics like CTR or ROAS? 5. Ad Performance & Insights: How do you measure and track long-term brand impact or offline effects of Amazon ads? 6. How do you handle cross-device attribution in a privacy-first world? 7. Amazon Marketing Cloud: What are the unique advantages of using Amazon Marketing Cloud comparedto other clean rooms or measurement solutions? 8. How are vendors/sellers able to leverage measurement in AMC? 9. Amazon Marketing Cloud: Can you share some examples of how advertisers are using AMC to enhance their media planning and optimization? 10. Amazon Marketing Cloud: How does Amazon ensure that AMC remains flexible for advertisers with different needs and levels of technical expertise? 11. Collaboration and Partnerships: How does Amazon work with third-party measurement solutions, and what role do partnerships play in your overall measurement ecosystem? 12. Innovation and Future Outlook: What innovations in ad measurement and attribution are you most excited about over the next few years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan
02 Nov 2024
01:08:39
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.
1) Why partner on retail media, why now? Mark follows Liz. 2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first. 3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only? 4) what is NIQ’s offerings on retail media? How does this complement what you do 5) why partner on retail media, why now? 6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? 7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only? 8) what is NIQ’s offerings on retail media? How does this complement what you do?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building Your Content Future with Contentful's Gabriel Dillon
31 Oct 2024
00:45:42
The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was Algolia’s first North American sales hire, and later, its first partner sales executive. Along the way, he built top-tier agency relationships at Contentful.
Here's what we asked him : 1. Give us the scoop on your career and how you anchored the last few years on content as a business model. 2. Gabriel , what does the Ninetailed acquisition mean for Contentful? How does it improve the overall portfolio of Contentful? 3. The single hottest word in content today and we saw it dominate Cannes Lions is AI - how do AI and content intersect? 4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it. 5. Responsibility around content governance matters. How is AI challenging this very theory and how is Contentful thinking about governance and services around it? 6. Content is more than production - ROI asks is the name of the game - how do you see a measurement framework around it - what about Contentful? 7. Talk to us about content personalization at scale - is this even feasible and how does Contentful’s platform enable it? 8. Gabriel - what are key trends around this space we should advise brands to focus on? Why should brands and retailers connect with you to scale?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels
30 Oct 2024
00:47:30
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.
An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.
What's keeping your customers awake at night, what are the big issues you're seeing in CPG/Grocery
What can retailers do about it?
How can TCC Help?
Grocery trends and price competition – how do you win the unwinnable war?
Talk to us about Omnichannel? What is TCC’s latest initiative in omnichannel?
What are you looking forward to doing at GroceryShop?
What is the difference between US and Europe retail what can they learn from eachother’s approaches?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Connected Stores with Instacart's David McIntosh
29 Oct 2024
00:45:59
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.
1) Take us through founding your own company redux to tenor to google. Why instacart and what keeps you there? 2) What is a caper cart and how did Instacart decide and get into the business of building user experience in store and scaling it? 3) Describe the various modules of caper cart and how your platform is effective to drive better customer experience? Talk to us about the recent announcements at groceryshop 2024? 4) How does a retailer partner with you on caper carts? What does it take? 5) How does one learn customer traffic details and basket details from caper carts? What metrics do retailers get to work with? 6) What is the development cycle of caper carts? How does the development cycle get influenced? Do you have an advisory board and do brands influence the outcomes or is it strictly retail? 7) The CPG Guys audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to caper carts, especially if it requires capital investments? 8) What trends are emerging in this space especially with AI? How will AI impact the quest for optimization in store trips for customers?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
ERP makes it's Debut with DOSS' Wiley Jones
26 Oct 2024
00:53:25
The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Valley, Wiley has been in the trenches of creating physical products and moving them along the supply chain. Discover how Doss is tackling the ERP industry by reimagining operations data primitives to provide more composable and adaptive for any company that manages physical goods.
This episode is sponsored by DOSS.
Find Wiley Jones on Linkedin at : https://www.linkedin.com/in/wileycwjones/ Find DOSS on Linkedin at : https://www.linkedin.com/company/doss-com/ Find DOSS online at : https://www.doss.com/
Here's what we asked him : 1. Let’s go through your own career development and how DOSS for formed. 2. What is flawed with today’s ERP’s systems that you found you could solve with DOSS? 3. Describe the various modules of DOSS and how your platform is more effective than what we see today? 4. What effective savings are involved for a company when they can migrate from the ERP behemoths to DOSS? How long does a migration take? 5. So who are your other partners, how do you guys come together of find each other? How do you manage DOSS as partners? 6. What does working with DOSS feel like - months, days, weeks, years? How does a planned implementation go? What roles or profiles from the client side get involved? 7. The CPG GUYS audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to you, especially if they already have an ERP? 8. What trends are emerging in ERP? How will AI impact the quest for optimization emerging from an ERP?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Amazon unBoxed 2024 Recap
23 Oct 2024
00:49:21
Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.
#fullfunnel #retailmedia #unBoxed2024
For the Cornell University Retail Media Strategy Program, click here For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Marketing Mix Effectiveness Leadership with NielsenIQ
19 Oct 2024
00:49:28
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.
This episode is sponsored by NielsenIQ
Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/ Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/ Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/ Find NielsenIQ online at : https://nielseniq.com/global/en/
Here's what we asked them : 1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with? 2. Can you give us some context on what some of your client’s challenges are when it comes to marketing? 3. What are some of the “watch outs” your clients should be managing? 4. Is media mix applicable to all sizes of brands? 5. If a brand comes to you and wants to understand MMM better, where do you start? 6. If you were talking with a CMO about MMM, what would be your advice? 7. Other than MMM, what other types of ad-measurement are important to brands and media companies? 8. Let’s give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Groceryshop 2024 Recap
17 Oct 2024
00:45:51
In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy
12 Oct 2024
00:40:21
The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.
Find Mark Hardy on Linkedin here. Find Walmart Data Ventures on Linkedin here. Find Walmart Data Ventures online here.
Here's what we asked him : 1. What prompted Walmart to create Walmart Data Ventures and what’s your strategic mission? 2. In today’s volume-challenged environment for brands, reaching and retaining customers is becoming even more important – especially for lost households due to loyalty changes. Customer expectations are changing, and it’s harder for brands to keep up. How can you help solve for this with your offerings? 3. Can you tell us more about how brands can leverage this suite of solutions to better reach and drive consideration with customers? 4. How is Walmart Luminate influencing the way suppliers work and create joint value with merchants? 5. Some exciting news was also shared at the Inspire event yesterday. Can you share that news with us now? 6. As you think about the growth of Walmart Data Ventures and its offerings, how are you thinking about integration with other areas of the Walmart business, like Walmart Connect? 7. Looking forward, what new capabilities is WDV looking to bring to its suppliers and how will that improve the customer experience through merchandising, retail media, etc.?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Commerce Riff with Sri & Peter - October 7, 2025
07 Oct 2025
00:12:41
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley
09 Oct 2024
00:51:07
The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.
This episode is sponsored by RR Donnelley.
Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/ Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/ Find RR Donnelley online at : https://www.rrd.com/
Here's what we asked him : 1. You have an career anchored on consumer marketing and targeting. Take us through the years and what brought you to RRD and anchors you there? 2. Believe you have recently conducted a market research study on the diaspora of changing consumer habits and its evolution. Give us the scoop on what prompted it, what data was collected, the sample size and the type of questions asked before we get into the insights, if someone wants to get the copy of the research how do they do so? 3. Are brands responding to inflation well? What consumer habits have changed? 4. How can RRD help brands get to the right consumer at the right place? 5. Talk to us about omnichannel behavior - what does the report cover and what’s should brands do to respond or even retail now that where they shop, the store they choose is changing? 6. At the pace store brands are growing and households and leaving trusted large market cap brands, what did you learn in loyalty and brand retention?’ 7. The talk of our times is traffic is back and user experience in store needs to reflect that given the heavy digital influence. What have you learned? 8. Finally, let’s ask you to look future forward. What’s in store for this tech influenced consumer world especially AI backed, what’s the next evolution.?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah
05 Oct 2024
00:47:44
The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.
Mark - you’ve been in stealth mode for a while from what I know, who is Mark, what is 345 and how does one come up with a name such as 345?
Parag - tell us about all things going on with space planning. Why do you feel the world is changing in retail and why does retail need transformation in this space?
Mark - why were you in stealth mode for so long? What have you been building? What’s the vision of 345?
Parag - what is the partnership between you and 345? What do you aim to launch?
Mark - what is the 345 tech platform? Why is it revolutionary?
Mark - take us through the various pieces of 345 - believe those are VQ, SQ, IQ, EQ?
Parag - The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can 345 help retailers chase this with these capabilities? Is it data is it something else?
Parag - how does 345 empower merchants to win everyday? Why should they pay attention?
Mark - Looking forward, what are you focused on, where can we find you?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Streaming TV Media - CTV's Latest with Roku's Jake Piasecki
03 Oct 2024
00:59:19
The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku. This episode is sponsored by Roku.
Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/ Find Roku on Linkedin at : https://www.linkedin.com/company/roku/ Find Roku online at : https://www.roku.com/
Here's what we asked him : 1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper? 2. What is the Roku sports experience and why is it relevant for the CPG industry? 3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange? 4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage? 5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it? 6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands? 7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end? 8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
It's all Content Experiences with Jonathan Phillips from Contentful
01 Oct 2024
00:49:18
The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.
Here's what we asked him : 1. What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like? 2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail? 3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today? 4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it? 5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer? 6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform? 7. AI is turning out to be ‘scarier’ than one imagined on the content space. How does one manage AI to ensure what’s out there is real and authentic and not ‘bots’? 8. What are key trends around this space we should advice brands to focus on?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson
28 Sep 2024
00:56:46
The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world.
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards: email contact@cpgguys.com or click here
Here's what we asked him : 1. How has Epsilon retail media evolved for today’s omnichannel shopper? 2. In today’s volume challenged environment for brands, reach is very important - especially lost households due to loyalty changes driven by pricing. How can you help solve for this reach issue? 3. How can Epsilon use retail media and subsequent data to bring new to brand consumers? 4. What’s new in retail media, what’s changed and what are new partnerships you have that cpg brands can leverage in your offerings? 5. How can a consistent view of consumers be built showing her connections cross channel? 6. How does Epsilon supplements and help leverage data assets to get to the targeted consumer?7. Dave -believe you are releasing new capabilities this week. Share more and what brands and retailers should expect? 8. What’s in store for Epsilon in this retail media space? What’s next and how will you leverage AI? AI should not be a buzzword and how are you helping it to be applied AI at Epsilon?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Corporate Success leads to Entrepreneurial Leadership with Sheila Narayanan
25 Sep 2024
00:51:43
The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.
Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/ Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/ Find Simply masala online at : https://www.simplymasala.com/
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
Here's what we asked her :
1. Take us through your career and the years from Rolls Royce - to Cognizant. What advice would you give a young Sheila coming out of college?
2. Let’s move on to entrepreneurism. Simply masala - how did the idea come about and what drove you to start this business?
3. Who’s your target audience – surely not just Indian college kids missing home cooking – what made you believe there was a bigger opportunity
4. Tell us about the product set - what are the different items, and what's your process for getting it out to market?
5. Marketing - how do you go about getting the brand name out?
6. Innovation - what’s cooking inside the simply masala factory? What’s next what can we expect - biryani?
7. What lessons have you learned through your journey as an entrepreneur that would be helpful to others contemplating this transition from corporate to entrepreneurship
8. Let’s go back to your corporate career - give us 3 big pieces of advice for other career women listening to this episode
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Rivera
21 Sep 2024
00:42:17
The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.
Here's what we asked them : 1. It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences? 2. How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in? 3. How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands? 4. What has been successful in this partnership? 5. How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey? 6. Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers? 7. How do you leverage data from different channels to inform your omni-channel strategy? 8. As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen the partnership 9. Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams
19 Sep 2024
00:46:34
The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.
Here's what we asked her : 1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today? 2. Let’s start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand’s retail media strategy? 3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart? 4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What’s keeping these offerings from fully replacing traditional channels like linear TV and print? 5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans? 6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation? 7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer? 8. What industry trends around retail media are you most closely paying attention to right now?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Omnichannel Mastery with Kettle & Fire's Niccolo Gloazzo
17 Sep 2024
00:41:37
The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households.
Here's what we asked him : 1. You have been in this tech led Omnichannel space now for a decade plus. What are some learnings for you and what surprised you? 2. What a wild whacky 4 years for retail media. The large brands have brought out the full budgets. How does a smaller brand like yours compete? 3. How are you investing your media $ today? Are you leaning on certain platforms and are platforms created equal? 4. Measurement - what metrics do you look for in a world where there is limited standardization? 5. How do you ensure your teams are staying abreast of trends and changes in this space? Tell us about the importance of conferences and what matters? 6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. That’s coming at the expense of a stalled budget on retail media. What is your advice on retail media budgets go forward? 7. Can we discuss pieces of retail media - Search, offsite, onsite - banner ads, social. What is considered a good investment - a mix of all or focusing heavily on search like it is today? 8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Consumer Marketing Excellence with RR Donnelley's Courtney McCants
14 Sep 2024
00:49:48
The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley’s customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech.
This episode is sponsored by RR Donnelley
Find Courtney on Linkedin at : https://www.linkedin.com/in/courtney-mccants-71311710/ Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/ Find RR Donnelley online at : https://www.rrd.com/
Here's what we asked her : 1. Martech is hitting us hard and is real given its AI backing. How is martech evolving to handle the significant changes in our data environment we are exposed to? 2. So RRDonnelley recently acquired Vericast’s print and digital media units. What does this mean for the cpg industry and brands - how about retailers? 3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds? 4. Can’t really not discuss retail media in today’s omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it? 5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI? 6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers? 7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight? 8. Finally, let’s ask you to look future forward. What’s in store for martech and adtech, what’s the next evolution.?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Winning In Grocery & New Verticals with DoorDash’s Fuad Hannon
04 Oct 2025
00:47:29
The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform to new growth areas. Prior to his current role, Fuad was Head of New Business Verticals at DoorDash, previously a General Manager, and was part of the founding team for DoorDash Drive, the company’s white-label fulfillment platform. Prior to DoorDash, Fuad worked at Google leading their Google Express operations and began his career as a strategy consultant at McKinsey & Company. Fuad holds a B.S. from the University of Minnesota and an MBA from the Harvard Business School.
Grocery growth: Grocery has been a big area of investment for DoorDash. What progress have you made, and how do you see DoorDash’s role evolving in this space?
Consumer behavior: How does consumer behavior in grocery differ from other categories in on-demand delivery, and what opportunities does this create for grocery brands?
Category momentum: What types of grocery categories or products are seeing the most success on on-demand platforms, and why?
We learned at GS that you have just expanded your partner list - can you take us through what’s new and exciting with your partners?
Convenience & necessity mix: How does the mix of convenience (meal delivery) and necessity (grocery) create differentiated opportunities for brands?
Best-in-class partnership: Can you share an example of a partnership with a grocery-focused CPGthat illustrates best-in-class use of DoorDash?
Grocery & DoorDash Ads: How does the growth of the grocery vertical unlock new opportunities within DoorDash Ads, and what makes DoorDash a differentiated platform for grocery brands that want to advertise?
Dashmart - I am very familiar with this offering through my days at GMI, even have walked through the NYC one, what’s new and exciting about who are leveraging this?
Advice to brands: What advice would you give to grocery brands looking to scale their presence on digital platforms like DoorDash?
Future of Grocery on DoorDash: What message are you hoping to leave the industry about DoorDash’s leadership in grocery and new verticals?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Global Media Connect with Uber’s Paul Wright
12 Sep 2024
00:38:22
The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about international RMN, how the approach is and what the focus may be.
Here's what we asked him : 1. Your career passes through media who is who from Apple, to Amazon, omnicom, ad tv, you’ve owned companies and been a CEO in this space and even an ethical ad tech company. Take us through the years and how you got to Uber international. 2. What’s changed over the years? Did RMN”s exist in Europe and international well before they got to the US? 3. Having spent time at who is who in advertising, can you give us a quick overview of instore media and why it is considered an RMN in Europe? 4. Lets talk uber advertising for international markets. What countries, what offerings? 5. On the measurement side, how evolved is your international measurement? Are there standards and guidelines you follow? 6. What makes Uber advertising attractive to brands in Asia vs Western Europe? Which Asian markets are evolved? 7. How integrated are you with Uber eats and how do the 2 of you work together to deliver for brands? 8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? What is uber ads international on the cutting edge of?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Engaging and Personalized Shopper Journey Content with Yann Gautier from VML and Nicole France from Contentful
10 Sep 2024
00:59:25
The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic.
Here's what we asked them : 1. What was unique about contentful that drove you to be here. What is the role of a chief evangelist of content? 2. Give us a day in the life of a CPG vertical lead for VML? 3. Over covid and the last 4 years with the consumer’s transformation to be 100 % digital - what has been the significant change in content and communication - what have you observed? 4. How as AI changed the game and are you working with contentful to fully leverage AI for scale? 5. Take us through the various services contentful offers. Let’s dive into ninetailed and studio as well.` 6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform? 7. Give us some examples of successful content created from the contentful platform powered by AI? Who is doing this well? 8. What’s next for content? What are the power forces organizing in this space - and why should our listeners pay attention to contentful?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Inflation and Private Label with NielsenIQ's Steve Zurek
07 Sep 2024
00:51:44
The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes. Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/ Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/ Find NielsenIQ online at : https://nielseniq.com/global/en/
This episode is sponsored by NielsenIq
Here's what we asked him : 1. Your career passes through PepsiCo, P&G, Haleon and NIQ. What are learnings in your corporate career you have picked up over time and what would you pass on to a younger you graduating college? 2. What a wild whacky 15 months since Apr 2023, not asking for a crystal ball, but shouldn’t baselines have settled down given all the one year lapse for snap, EBT, commodified is all well past us? 3. Let’s take inflation head on. Is the volume challenge problem driven or anchored on inflation and significant pricing taken over 2021- early 2023 4. Private label - winning formula for todays times. Commodities available more than they ever have. Has private label made a come back and here to stay? 5. On the people side, how do you ensure your teams are staying abreast of new analytics trends in the industry? Inflation - how are you helping brands to navigate it? 6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. Thoughts? 7. Price gaps, slopes, curves all indicate the way forward is to work on inflation related pricing and deliver the right value for the consumer. Value can mean so many things - what is your advice on value? 8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
AI and Digital Creative with CreativeX CEO - Anastasia Leng
05 Sep 2024
00:21:47
THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova. Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/ Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/ Find CreativeX online : https://www.creativex.com/ Here's what we asked her : 1. Your career - UPenn to google to a startup founder at hatch.co to CreativeX. Take us through the years and your advice for anyone wanting to follow in your footsteps as a creative captain running such a creative agency. 2. We are at creative’s most important gathering in the world, so far what have you seen that captivates the mind as a consumer of content? 3. As brands build creative content, what role does data play in the final product? This includes both data to create content and data that is produced from content. 4. No better place than Cannes to see the evolution of creative excellence. Take us through your own experiences as CEO of CreativeX what you have seen evolve over the last few years and decade. Does the pre covid post covide digital creator economy mean anything? 5. AI is all around us - its a buzzword to many, many functions have been using it for ever. How AI is changing what creative excellence means. Will generative AI allow auto creation of campaigns? Is that a good thing? 6. Finally, touching creative all the time - what is your advice to building brands in a digital age? 7. In a digital creator economy, everyone is doing creative. How do large brands responds and how do agencies respond?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Retail Media Today and Raising the Bar with IAB's Jeff Bustos
03 Sep 2024
00:38:17
The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.
Here's what we asked him : 1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space? 2. What do you see as some of the critical challenges at RMN’s today? 3. Not all RMN’s are made the same. Some small, some scaled, some medium, Some with significant inventory, some with little or no offsite. How does a brand navigate this? 4. What do you see as the most significant trends or developments at RMN’s right now? 5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? 6.With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers?? 7. Now the prize question of them all - how is the IAB setting standards for retail media measurement - give us a short summary of your findings in January this year? 8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory, and will cookie deprecation’s acceleration change everything?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Big Shift with Flywheel's Patrick Miller
29 Aug 2024
00:36:13
The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box.
Brands were very dominant in the first half of the last century. What changed in terms of the retail landscape and how did brands respond?
What is it about the digital shelf in online marketplaces that differs from the physical world and what power do brands have in this channel?
Why are retailers so excited about retail media? What are their core motivations for launching networks?
For retail media to deliver revenue and profit growth to retailers, there is an expectation that it will attract “Net new” investments from brands. What do brands need in exchange for these new dollars to begin flowing at scale?
You often use words like closed-loop, determinism and probabilism when talking about media across retailers. What does this mean for brands in the context of their media spend and why should they be thinking about deterministic measurement?
Meanwhile domestic retailers are feeling pressure from new competitive sources like Chinese marketplaces. Why and how are they responding?
How should brands be leveraging the power they have in the era of marketplaces and retail media to realign the balance of power and how should retailers respond?
What types of investments and choices do brands need to make in order to evaluate which retail media networks are right for them? And how will they know which ones are best positioned to help them grow profitably?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Daily Wellness with Mend Nutrition's Eziah Syed
27 Aug 2024
00:53:36
The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'. Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/ Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=all Follow Mend online at : https://mend.me/. Here's what we discussed : 1. Your career passes through Deloitte, Citibank, startups and now Mend nutrition. Take us through your career journey and how it led to Mend. Also what advice would you give for others entering natural wellness? 2. What do you see as some of the critical challenges in health and healthcare today? How did you arrive at the name MEND? 3. How does mend help to alleviate these challenges? Last time you told us about your connection to providers - how does this work, who is in the network? 4. How and what sports teams are benefiting from Mend. Can the common Joe or Jane benefit from Mend - is it surgical pre and post - how about everyday wellness - what do you offer 5. Last time you told us about your connection to providers - how does this work, who is in the network?` 6. Talk to me about clinicals. Its not often we hear a natural supplements product using clinical trials - more common for a procedure or drug - take us through the how and why. It seems to be a habit for MEND - what should consumers interpret about your focus on this? 7. Your take on pharma - the knee jerk recommendation today is all pharma - is there a connection between eating natural and the power of the mind to manifest health using natural wellness to avoid health problems and solve them? 8. What’s next for Mend? What need states will you continue to address and expand to?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang
24 Aug 2024
00:55:35
The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel.
Is the purchase funnel still relevant in today’s omnichannel world of marketing strategies for the consumer life cycle and what new considerations do brands need to consider?
Why do brands need to act faster and more intelligently in their media investments given the data-driven world of today?
How have retail media networks bridged the gap for brands in connected commerce?
What are the core benefits for brands in a connected commerce world?
What challenges still remain for brands seeking to enter the retail media ecosystem?
What are the core considerations brands need to address as the shift to a connected commerce approach to marketing strategy?
How does creative play a critical role in connecting a brand to a shopper?
What trends around Connected Commerce are you most focused on following right now?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building an eCommerce Center of Excellence with Nestlé's Neel Arora
22 Aug 2024
00:37:23
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.
You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others?
Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work?
You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel?
How does global leadership work? How many countries do you work with?
How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer?
How do you align country by country for outcomes at the digital shelf?
Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do?
As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Live From Cannes Lions with Mondelez's Meghan Johnson & 84.51's Cara Pratt
20 Aug 2024
00:38:31
The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France. We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international.
This is a discussion on sustainability and retail media and the corresponding footprint around it. We recorded this live during the middle of heavy rains and relocated twice!!!
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Scaling a Startup Brand from Being at General Mills with Sarah Leinberger
01 Oct 2025
00:38:23
The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.
Sarah, what's the Yoobi story? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?
In your own journey from some of the largest companies and brands to a startup - what’s the biggest change you are experiencing?
How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?
How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?
As a marketer, how do you see AI
As a growing brand, how do you balance investments in media versus broader awareness-driving channels?
How are Gen Z and younger cohorts influencing Yoobi’s product innovation, brand voice, or community building?
What role does sustainability, inclusivity, or brand purpose play in Yoobi’s DNA?
What’s your vision for marketing for Yoobi by 2026? What does success look like?
For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Power of Independent Grocery Retailers with IGA’s Michael La Kier
17 Aug 2024
00:45:30
The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally.
What is IGA and what services are you charged with providing to and for your member retailers?
How does your role in brand development at IGA play into the broader shopper engagement strategy?
IGA has built a partnership with Grocery Shopii. What is the objective here and what are the outcomes you are seeking for your shoppers? Is this about digitally-influenced sales?
It seems that every retail is getting into the publishing game by building a retail media network. IGA has done this. What unique or differentiating capabilities were you looking to offer CPG brands?
IGA has partnered with Ideal by DesignHouse in developing its RMN. Why are they a great partner and what does the partnership afford to brands looking for investment?
What RMN capabilities is IGA offering to brands and how is performance measurement achieved?
Are there specific trends that you are monitoring for your brand development role and how do you hope they will play into value-building for IGA’s shopper engagement strategy?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Brand Growth in the Digital Era With Kellanova’s Nicole Vinson
15 Aug 2024
00:40:28
The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.
You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?
Retail media - 2020 bs 2024. What’s changed, how do you coach brands and sales teams on this?
Capabilities - does digital content, images, videos all these mean anything anymore?
You’ve been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.
What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Leader’s Leap with Remarkable Retail’s Steve Dennis
13 Aug 2024
00:56:10
The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap - Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast.
Shift happens. What shifted in your life to make you change direction and ultimately to write the book Leaders Leap?
In your book, you note that leaders are often too timid in their efforts to transform their businesses in an ear of rapid change. What is often the result of this timidity?
The meat of your book focuses on seven leadership principles. We’ll go through them in our discussion. Why does a leader need to crush her/his own ego, getting humble & embracing vulnerability and wake up to accept new realities (not just using Google as a facsimile)?
Great brands don’t chase customers, customers chase great brands. How does this quote exemplify the need for businesses to improve their targeting and why should they connect emotionally through memorable stories?
How does thinking radically improve growth and success and why is playing it safe actually risky in business?
How does agility & innovation support success in an era of disruption?
The culmination of the book is all about the Big Leap. Have you taken your own advice to break free of the retail corporate persona you have been cultivating in your career?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.