The Copy & Coffee Podcast – Details, episodes & analysis

Ever wondered how real life everyday copywriters are using AI and ChatGPT?

Tim King and I talk in depth about how we go about using AI and ChatGPT to make our jobs easier.

Follow me over at https://bylukekelly.com for more marketing insights.

So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients.

It's the pay per lead business model. 

The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d

We also go over the following in this Episode:

• How I discovered the PPL model
• A great book
• Why PPL is better
• Why it’s great for Copywriters
• I started my passion project of YouTube
• Running profit split deals
• The future

Follow me over at https://bylukekelly.com

I'll be the first to admit... I don't know a lot about SEO Copywriting. 

Sure, I understand the basic concept of SEO, but for my personal website, I've never had any kind of strategy in place.

Recently, I've had a number of clients and friends ask me what they should do to improve the SEO Copywriting on their sites... to which I had no answer.

That's why I asked an SEO Copywriting expert friend of mine, Mr. Tim King to come on today's Podcast and talk to us about the best practices to improve your SEO rank, create quality cornerstone content and build a long term SEO strategy.

I think today's Podcast is absolutely killer with so many gold nuggets.

Thank you for coming to the show again Tim! 

2020 has been a crazy year for everyone. 

We've all been through huge ups and downs and the world has experienced one of the worst pandemics in human history. 

Now, after a few months of freelancing, I've realised the power of having a really sharp Elevator pitch. 

What is an elevator pitch? Well, think of the example of someone getting on an elevator and asking "what do you do.."

What you say next to them is your pitch.

The best way I know to write an elevator pitch is using the following method: "I help [niche] with [solution]. In fact, I've recently helped [x] number of businesses.."

In today's Podcast we talk about why this is so important and how a clear pitch helps you create killer content. 

Today (Monday) I felt very unmotivated to get back into work mode. 

We had a really good weekend, catching up with friends (finally) and having a jam for a bit of fun.

But when I made my way up to the studio to get started on some sales copy and funnel work, I was finding it extremely difficult to get going. 

So, in todays Podcast, I want to show you exactly how I snapped myself out of the slump, got re-motivated and got some quality work done for the day. 

Enjoy!

A good friend of mine recently asked me how to approach a new client without a portfolio of work. Great question!

I know it's always difficult to do this when you haven't got any kind of work to show the potential client.. and the good news is this is exactly what happened to me when I first left the corporate world.

What's exciting though.. is it's super easy to overcome this hurdle and it's a lot of fun to do. 

In todays Podcast, I'll explain my method for putting together some 'spec' work that will make any client happy. 

One of the most common questions I get from agency owners, entrepreneurs and facebook media buyers is.. "how much does it cost to hire a copywriter?

And always answer that question with.. "what do you need copy for?"

Because, really, you could hire any copywriter and they could "do they job"..

But do you want a generalist or an expert for your project? Do you want SOME profit, or do you want LOTS of profit. There's a big difference.

In todays podcast we go over the best practices to hire a Copywriter and the way to identify good clients to work with as a copywriter. 

Follow me over at https://bylukekelly.com

Today a book I had been waiting 6 weeks for finally arrived. I was so excited!

I actually thought this particular book would never turn up, and unfortunately  there's no where to buy it as an epub online. 

I really got me thinking...

You see, right now there's a huge push for companies to put everything online. Your bills come online. Your rates. Your car rego.. everything. It helps the companies save thousands each month by sending it digitally to you.

What I realised though, was receiving something in the mail is a huge dopamine hit. Something that just isn't possible with email or digital paid ads. 

Todays podcast goes over how to use this platform in an automated way to grow your base of raving fans. Something every business needs!

Hey guys!

Wow, I've been insanely busy the last few weeks. 

I've been working with. new client and we just finished a huge product lunch. 

In todays Podcast I want to share everything that went into the product launch, all the email sequences, the funnels, retargeting and much more. 

I really hope you get a lot from todays Podcast.. And you can go on to use this formula in your own webinar product launches. 

After I was made redundant at the bank, I knew I didn't want to go back to another "job"..

I knew I wanted to write sales copy professionally and turn it into a real business. 

I researched all the networks online, hunted through FB, linkedIN and reddit. Sure, there were some other great forums out there.. but none of them were true professional networks. 

I decided I'd join the copychief.com paid forums. 

It was on the best decisions I've ever made.. 

It's given me access to a fantastic job board, expert copywriters and a huge amount of expert copywriting training.

The forum is ran by Kevin Rogers and he brings a wealth of expert knowledge to the table. 

In todays Podcast I go over my experience on the forums after the last 3 months, and a huge win that has changed my life.