Explore every episode of the podcast The Content Toolbox

Anyone who has tried to run Facebook ads knows all of its horrors — expensive costs, rejected campaigns, and the scariest of them all: banned accounts. Yikes. Most of the “beginners guide” and “step-by-step tutorial” videos online don’t tell you how to avoid these, either. So today I'll share with you the strategy that my agency uses to run Facebook ads for local businesses, complete with all the dos and don'ts.

Your business has been invited to sponsor an event in your area. You have the means but how do you know if you're getting a sweet deal? Today's episode is all about (you guessed it) SPONSORSHIPS!

Social media promotion is important for a business in the digital age. But one thing marketers often forget is that most of our customers just search for products and services on Google. Getting on top of that search result is a whole 'nother ball game but as always, I got you!

Back then, I was afraid to even charge $20 per hour. These days, I charge on average about $300 per hour. In this episode, we'll talk all about PRICING -- the factors to consider in pricing your products and services and how prices affect customers' decision-making.

It is no secret that managing a relationship can be difficult while running a business. And I learned it the hard way. 

The most amazing product in the world still wouldn't sell if no one has even heard about it. Lead generation is all about the KNOW, LIKE, AND TRUST FACTOR. In this episode I'll share the online lead generation techniques that I personally use for my business.

Successful entrepreneurs aren’t born—they’re made. But while there is no magic formula for being a successful entrepreneur, possessing certain entrepreneurial traits definitely help.

You know your marketing campaign is successful when the metrics show you exactly what you expected to see. And one way to measure this is by tracking how your customers behave and where they are coming from. Today, we'll talk about how to do just that—using UTM tracking.

You're finally ready to grow your business and get more leads. You want to launch that awesome online campaign and know that you're going to need an awesome digital marketing team to help you with it. The question is, should you hire an in-house team or partner with an agency? In this video, we'll discuss the pros and cons of each and what they can do for your business.

Gamification in digital marketing is one of the best tools you could use for social media! It's a great way to engage your audience and have them associate your brand with joy. This week, we're talking about the benefits, best practices, and some examples of gamification in digital marketing!

What sets your business apart from your competitors? This is one of the first questions you'll have to answer once you start working on that business idea of yours. And more often than not, those who embrace their competitive advantage are able to thrive even in the most oversaturated markets. Find out how I did it for my business in this episode!

I tried Design Pickle, Penji, and Flocksy so you don't have to.

In this video, I'll share my honest thoughts about these subscription-based graphic design companies and some tips on how to successfully work with their designers.

I'm hitting pause on all things business for this week's episode because I FOUND MY BIOLOGICAL DAD! Around three years ago, I took a test on Ancestry DNA and here's what happened since then.

People tend to imitate what other people do, especially the things that yield positive results. This is what client testimonials are for. It is the ultimate social proof that your business needs to convert potential customers into returning customers. In this episode, I'll share some tips on how to get killer testimonials, questions to ask, and how to use them.

To many business owners, niching down means missing out on potential sales. And yet we've all heard the words "In trying to serve everybody, you end up serving nobody." In this episode, I'll share with you the why's and the how's of establishing your niche.

When potential customers go online in search of answers to their problem, you have to make it so that your product is the answer. By teaching your customers rather than just selling to them, you're able to reach a larger audience. We'll discuss how to do it in this episode.

Today we'll demystify all these confusing digital marketing terms to know which strategy would work best to promote your business. And I'll provide use case examples, of course!

When a business doesn't quite work as well as it should, entrepreneurs are faced with a dilemma. Wait for the current strategy to hopefully work, or recognize that a change is necessary. This year, I bit the bullet and implemented some changes in my business. Find out what I did in this episode!

Not automating your business process does nothing but waste your precious time. Especially when you're running a small business, every minute is valuable. In this episode, I'll share how to make your workflow simpler and more efficient using my favorite automation tools.

My digital agency went from an office setup to a work-from-home setup a few years ago. When done right, you have a happy and efficient team working from anywhere in the world. When done wrong though, it is a TOTAL DISASTER. In this episode, I'm going to share with you the mistakes that I made (and that you need to avoid) in managing a remote team.

Creating a sales page as a beginner probably means thinking about design for the most part. And while I love gorgeous sales page designs, the copy often becomes an afterthought. So in this episode, I'll share with you how we write our sales copy—Formula Done-style!

There's lots of tutorials on how to write emails but not a lot of them give you the whole picture. Email marketing involves a whole more than just writing the email, so I'll share with you how I do it for my business.

You guys, I came up with a mind-blowing backlink strategy using sales funnels! And I'm going to share how you can do it too. Let's talk SEO!

Are instagram reels for business really worth it? In this episode, I’m taking you behind the scenes to show you what we have learned about reels and instagram. We’ve used this information to determine if Instagram reels was really worth it for our business.

In this episode, I will be sharing the habits successful entrepreneurs actively practice. These are not only the same habits I've adopted in my life, but the same habits that saved both my business and my marriage. And the same ones that I still struggle to master.

Are you trying to find ways to improve your project management skills? If so, then you might be curious about ClickUp vs. Trello. ClickUp and Trello are both strong project management platforms; however, they each have their benefits and drawbacks. How do you decide which is right for you? In this episode, we will dive into the details, exploring the pros and cons of each platform so that you can figure out which is best for you.

When offering services as an agency, you have to be an expert in what your customers need. In today’s world that has to include digital marketing. Starting a digital marketing agency takes time. I’m going to share with you how I started my own agency, how I adapted as I grew, and a few key things that you should focus on when starting your own content marketing agency.

Closing high-paying deals aren’t easy. Digital marketers always need to upskill, reskill, or expand their business in order to stay on top of their game. Most of us turn to certifications in order to stand out in the competitive and ever-changing world of digital marketing. “What programs do I need?” “What courses should I start with?” We’ll talk all about those in this episode.

As a business owner in the digital world, I regularly find myself at my wit's end trying to come up with promotional content ideas. Whether it is for social media - Instagram, YouTube, Facebook, or even your blog - it is important to keep your customers engaged so let me help you by sharing my secrets!

COVID has changed the future of marketing. Businesses scrambling to find new ways to sell gave us plenty of new marketing tactics. Are they worth trying out? Is this permanent or temporary? In this episode, I share my thoughts and analysis to help you navigate the rest of 2021 and beyond.

Happy 100th! I am celebrating by looking back at our content marketing strategy as a whole, including our podcast strategy for The Content Toolbox (so meta, right?).

I share podcasting advice, from my worst mistakes to the greatest lessons that I've learned. I also lay out my plans and goals for the future and how I am going to relaunch, keeping in mind the lessons that I've learned from publishing 100 podcast episodes for over a year.

I am super excited to share with you how increased my page views by a whooping 372.52%! Ultimately, our goal is to get our business to rank on the top of Google search results and the best way to do that is through... BLOGGING. So we're going to dive deep into the hows and the whys of optimizing your website to grow your business.

I seriously cannot count the times that I've talked about lashes in this podcast. So I finally brought my #1 lash girl, Martha Chopko, to The Content Toolbox!

She spills the secrets to her successful beauty business, how she learned from failures, and her journey to building her very own beauty academy.

Today I'm sharing the content marketing plan that I personally use for my digital marketing business. Whether you are a full-time content creator who wants to develop your brand or a small business owner who wants to use some social media juju to promote your product, creating a content strategy will make content creation a walk in the park.

"What is your greatest strength and weakness?" is a common job interview question that, when you know how to answer, highlights how different you are from your competitors. But as business owners, we don't often have someone to ask us such questions to reflect on. Our guest Jason Lam shares tips on how to discover your biggest strength and be the successful entrepreneur of your dreams.

One huge blogger dilemma is choosing whether to:

1. write about already popular blog topics, which — if they're already popular — are hard to compete with
2. write about super niche topics that may not have enough searches to be profitable

So in this episode, I share with you my SEO content research strategy to come up with blog ideas that make money.

Stephanie Hill-Manuel is back on the hot seat as I help her step up her digital marketing game for 2021. We dive deep into her coaching business, figuring out what works in her current marketing strategy: project management, content creation and targeting. We also developed a more efficient system for the future: improving messaging, repurposing content, and utilizing the power of SEO.

I used to think that I need to be creating content for social media 24/7 in order to drive traffic to my website. That is insane, right? As a newbie entrepreneur, I was guilty of overcomplicating things. The good news is, I figured out the best content creation strategy for monetization. It is all just about repurposing content after all. Join me as I share my content repurposing workflow, tips and examples in today's episode.

Stephanie Hill-Manuel is put on the hot seat as I help her step up her digital marketing game for 2021. We dive deep into her coaching business, figuring out what works in her current marketing strategy: project management, content creation and targeting. We also developed a more efficient system for the future: improving messaging, repurposing content, and utilizing the power of SEO.

Back when I was starting out with this content creation business, I only had the simplest idea on how to create great content. Now that I have a clear-cut strategy, I can confidently say that I have been putting out quality content after another and I’m going to share all the tips on how you can do it too!

In this episode, we learn about neuroscience, a.k.a. sales hacks to hit the "buy button" in your customers' brains. I nerded out with Victoria Vela on sales psychology, subliminal messaging, and subconscious marketing techniques to help increase conversions.

As some of you already know, I ran a digital marketing agency for 10+ years. And while I can only hope to be the wise Master Yoda of online content marketing, I’m going to share with you the key tips to creating great content that I wish I knew before I started my business.

Turn your podcast into a successful business with the help of Ron Cool and Cory Carter, the geniuses behind Hindsight HacKing™ Podcast. They share expert advice - from their business model to the ways they monetize a podcast.

In this episode, I'm sharing with you some social media content tips to create a foolproof marketing strategy. This is the actual step-by-step process that I use (and will continue to use for 2021) to generate leads for my business. Plus, a downloadable content marketing strategy template to help your business as well!

Are you struggling with your social media content strategy? Learn how to take the stress out of social media marketing and break it down into bite-size chunks. Sue Koch, social media marketing expert, joins Jenn on the latest episode of The Content Toolbox to explain how you can achieve your social media marketing goals. Just understanding social media marketing and the importance of social media in our life isn’t enough to turn clicks into sales, which is why Sue gives concrete social media content examples you can use as inspiration and a realistic framework that you can fit into your life.

The advantages of creating consistent content are a compounding effect. But sticking to that routine requires having a process to follow and steps to utilize content repurposing. I share 10 simple steps to follow that will keep your content marketing efforts on track.