Explore every episode of the podcast The Content Experiment Podcast
| Title | Pub. Date | Duration | |
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| 270. Embracing the “Experiment” in The Content Experiment | 02 avr. 2025 | 00:11:46 | |
The Content Experiment Podcast is back with a fresh new approach! I'm taking you behind the scenes as I launch a 6-month experiment (finally living up to the "experiment" part of my business and podcast name!) where I'm building an online shop (of sorts) with digital products while continuing my one-to-one fractional CMO services.I'm showing you exactly what I'm doing and how it's working. I've noticed too many “experts” teaching without actually doing the work themselves, and I'm tired of it. Sure, their businesses are doing the work, but those teaching are the faces of their business; they’re not actually the ones doing the work. So I'm sharing my real journey – including the challenges I've faced with client work and why I need to create revenue that doesn't solely depend on one-to-one clients. You'll hear about my partnership with Destini Copp, my actual strategies for growing my email list and shop, and yes – I'm even considering sharing real revenue numbers (that part makes me nervous!). If you're over the fluff and ready for some honest talk about balancing client work while creating new revenue streams, this is for you. I'm not following someone else's playbook – I'm experimenting, measuring, and adjusting in real time, and taking you along for the ride. | |||
| 269. Letting Go for the Rich, Fulfilled Life (& Biz!) You Want with Crista Grasso | 05 juin 2024 | 00:42:25 | |
Are you a service-based business owner looking to scale or grow without working more hours? In this week’s episode, Crista Grasso, the founder of the Lean Out Method, discusses the key differences between growth and scaling, and how to optimize your business for increased profitability and time freedom. Crista specializes in helping businesses navigate the messy middle of scaling from multi-six to multi-seven figures. She emphasizes the importance of focusing on optimization rather than constantly pursuing new ideas or offers. By dialing in on your existing systems, team, marketing, lead generation, sales, and delivery, you can double your conversion rates and revenue while maintaining fixed expenses. Throughout the conversation, Crista shares valuable insights on the five key areas to focus on when scaling your business: strategy, planning, systems, team, and insight. She also discusses how to identify and eliminate areas of waste in your business, such as unnecessary complexity and incomplete work. Crista stresses the importance of letting go of tasks that don't align with your strengths and goals, even if it means accepting that someone else may not do them exactly the same way you would. If you're ready to scale your business the smart way and achieve the rich, fulfilled life you desire, this episode is a must-listen. Tune in now to learn how to optimize your business for increased profitability and time freedom. Key Takeaways:
Mentioned in This Episode: About Crista Grasso Crista Grasso is the CEO & Founder of the Lean Out Method and creator of the Simplify to Scale System. She partners with Visionary CEOs and their teams to navigate through the messy middle of $500k - $5m and scale in a way that allows them to live a rich fulfilled life while leading a high-impact + high-profit business. Through private advisory and her signature Simplify to Scale mentorship experience, she helps businesses remove unnecessary complexity, uplevel their business operations, and build out their lean dream team including a right-hand person they can trust so the day-to-day is no longer dependent on the CEO. | |||
| 268. The Antidote to Hustle Culture: Run Your Biz on YOUR Terms | 15 mai 2024 | 00:36:24 | |
Are you running your business in a way that’s sustainable for you and that will support your lifestyle…now and in the future? If you look around at social media, I think you’ll find it difficult to find businesses that aren’t on polar extremes: either hustling 24/7 or “living the dream” and (supposedly) working from the beach. This week on the podcast, I’m talking with Lindsay Hope, an email strategist and conversion copywriter, about the importance of designing a business around the lifestyle that you want to live and bring true to yourself. Lindsay shares her journey of transitioning from website copywriting to specializing in email marketing and emphasizes the value of authenticity and building genuine relationships with clients and prospects. We chat about the significance of charging for expertise and experience and not the number of hours it takes to get something done. And, of course, we touch on the challenges of doing business in 2024 and the need to adapt marketing strategies to meet the needs of today’s businesses. Big Takeaways
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| 267. Nurturing Your Email List: Strategies for Building Relationships | 01 mai 2024 | 00:16:05 | |
As a service-based business owner, you know the importance of building and maintaining relationships with your clients and prospects. And you probably already know that email is one of the most powerful tools in your marketing arsenal. Are you making the most of your email list? This week on the podcast, I’m sharing about the world of email list nurturing and exploring how it can help you build stronger relationships with your clients and prospects, convert more leads, and ultimately grow your business. We've all been there – receiving emails from businesses we don't remember connecting with in the first place. That's why consistency is crucial when it comes to nurturing your email list. But it's not about bombarding your subscribers with daily emails; it's about finding a cadence that works for you and your audience. Listen in as I share more about email marketing strategy and discuss the importance of segmentation and creating content that moves leads down your sales funnel.
Key Takeaways
Mentioned in This Episode
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| 266. Finding B2B Leads on Social Media | 17 avr. 2024 | 00:17:33 | |
I'm always looking for effective ways to generate leads and help clients grow their businesses. And for many, social media has become an increasingly important tool for reaching and engaging with potential customers. However, with so many platforms and strategies to choose from, it can be challenging to know where to focus your efforts and how to engage with the right people. In this episode, I dive into the world of social media lead generation and share my insights on how to make the most of these powerful platforms. (Hint: It’s not posting on a daily basis!) From developing a strong content strategy to leveraging user-generated content, I cover a range of tactics that can help you attract and convert more leads for your B2B business. Join me as I explore the art and science of social media lead generation and provide actionable tips to help you take your B2B marketing to the next level.
Key Takeaways:
Mentioned in This Episode
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| 265. Using Lead Magnets: Attract and Convert Your Ideal Clients | 10 avr. 2024 | 00:18:28 | |
As a small B2B business owner, you know that generating leads is crucial for growth, but it can be a real challenge. That's where lead magnets come in - they're the secret weapon that can help you attract and convert your ideal clients like never before. But here's the thing: not all lead magnets are created equal. To make an impact, you need to create opt-ins that are irresistible, valuable, and tailored to your target audience. And that's exactly what we're going to talk about in this episode. We'll discuss the five key elements that make an opt-in irresistible, and I'll even share some of my personal success stories from using podcast guesting, bundles, and summits to grow my email list in 2024. This episode is packed with actionable tips and strategies that you can start implementing right away. Whether you're new to lead magnets or looking to take your opt-ins to the next level, you'll walk away with a clear roadmap for creating a lead generation machine that consistently attracts and converts your ideal clients. So, if you're ready to unlock the power of lead magnets and take your small B2B business to new heights, this episode is for you. Let's dive in! Key Takeaways:
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| 264. B2B Lead Generation Strategies for 2024 | 03 avr. 2024 | 00:23:37 | |
In the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current level of success (however you define that for yourself). However, it's important to remember that outsourcing certain aspects of your business can still be a viable and effective solution. Which is why service providers are still a necessary part of the online economy. In this episode, I’m sharing several proven strategies for generating leads and growing your business in 2024. I’ll discuss the importance of getting in front of other people's audiences, leveraging social media, networking, and partnering with other businesses. By implementing these strategies consistently and focusing on providing genuine value to your target audience, you can attract more leads and ultimately grow your business. And I’m not just talking about what to do but how to do it. Key Takeaways:
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| 263. Key KPIs for Measuring Marketing Success | 27 mars 2024 | 00:19:11 | |
As a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and metrics! This week on the podcast, I’m talking about the importance of tracking KPIs for small B2B businesses. I’ll share why aligning your KPIs with your business objectives is vital and explore some essential KPIs that small B2B businesses should consider tracking. I’ll also share the tools you can use to monitor these metrics effectively and set realistic expectations for growth. And I’ll also talk about the importance of looking beyond the numbers and considering qualitative factors that contribute to long-term success. Key takeaways:
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| 262. Create Content That Truly Engages Your Audience | 20 mars 2024 | 00:12:49 | |
In the ever-evolving online business world, the game has changed. (Or maybe it hasn’t just recently changed, but it’s truly time to take notice!) It's no longer about amassing a massive following or boasting an impressive email list. The real key to online success lies in creating content that ignites a fire within your audience, compelling them to take action. Listen in to this week’s podcast episode as I share some secrets to crafting engaging content that gets noticed. Forget vanity metrics – I’ll show you the hidden power behind genuine audience engagement and why it's more valuable than follower counts could ever be. I will share surefire strategies to deeply understand your audience's burning questions and pressing needs as well as content secrets that showcase your unique brand personality, establishing unshakable trust with your loyal fans. And I’ll give you a handful of calls-to-action that will have your audience wanting to subscribe, share, download, and take that coveted next step with you. Because at the end of the day, engagement is the new currency for online success. Don't miss out on this episode in creating content that actively draws your audience into the conversation. It's time to leave passive consumption in the dust and ignite a wildfire of engagement that will propel your brand to new heights. Tune in now!
Mentioned in This Episode | |||
| 261. How to Create Impactful Content for Your Business | 13 mars 2024 | 00:17:43 | |
Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action. And let's face it, building that trust and authority is key for any B2B relationship. Now, I hear you asking, "But what if my budget is tight?" Don't worry, we've got you covered! We're spilling the beans on how to keep your content vibrant and effective without feeling a financial pinch. I’m also sharing tips on how to become a bit of a detective on social media, use SEO to your advantage, and really tune into what makes your audience tick. So, join us in this episode as we unpack all these insights and strategies and more. Let's get your audience engaged, educated, and eager to jump on board with what you're offering.
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| 260. B2B Marketing Budget Planning | 06 mars 2024 | 00:22:48 | |
Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal. This week on the podcast, I’m sharing why reviewing your budget is important, what should go into your marketing budget, what it looks like to hire different levels of marketing support, and what to consider when DIYing your content. No matter what stage of business you’re in, your marketing budget matters, and so does what you do outside of that budget. You can’t simply post content and expect that people will find you; there’s much more to it than that! Mentioned in This Episode
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| 259. Streamlining Project Management with ChatGPT | 28 févr. 2024 | 00:11:48 | |
I’m not a project manager, but with the help of ChatGPT, I’ve created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines, ChatGPT can save you time and money in your project and content management. Listen in to hear how you can leverage AI to work on off hours (while no one is the wiser!), plan for a launch with a vacation smack in the middle of it, organize content in a way that makes sense to everyone on the team, and even how to get input on taking a road trip! Even if you’ve avoided using AI on your content, it’s an incredibly powerful tool that you’re likely already using in your business! Listen in!
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| 258. You’re Already Using AI in Your Marketing | 21 févr. 2024 | 00:11:43 | |
I’ve heard many business owners say that they won’t use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you’re reading this or listening to podcasts, you’re most likely using AI in some way, shape or form in your business already. Your website, your email provider, even your Gmail-powered inbox: they’re all powered by AI. As is whatever search engine you use and your favorite social media platform. And most of these can be leveraged to help you get more efficient and impactful with everything you’re doing online. Listen in this week for a quick rundown of where you’re likely already using AI and where you can add it in for a more streamlined business.
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| 257. Using ChatGPT in Your Content Creation | 14 févr. 2024 | 00:18:59 | |
Using ChatGPT for your content creation is a touchy subject, but I believe it’s a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using ChatGPT or another AI tool will help you save time and, if you’re DIYing your content, money. You’re not cheating if you’re using AI and it won’t diminish your thought leadership, so long as you’re using it to support your content creation efforts rather than completely replacing the human aspect. This week on the podcast, I’m sharing some of my own favorite ways to use ChatGPT for my content creation on the podcast, social media, and more.
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| 256. On Ethically Using AI in Your Business | 07 févr. 2024 | 00:21:57 | |
Does AI belong in your business? Yes. In fact, it’s already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you. We're talking about the real deal with ChatGPT and other AI tools – how they can make things easier, not replace us. This week we start a four-episode series on using AI in your business - how to do it, why you’re already using it, and how it can help you streamline and save you time. But first, we need to talk about the ethics behind it, particularly when we’re talking about respecting the people who follow us and the privacy of people’s information. I’m not an attorney, but I do have some thoughts on this and so much more. Tune in now!
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| 255. Analyzing Your Audience to Create Content that Resonates | 31 janv. 2024 | 00:12:36 | |
Creating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even bigger part (and one you can leverage if you’re struggling with ideas) is by talking to your audience. Yes, that’s right; your audience is the most important factor to consider when you’re planning your content. But there’s an art to gathering the right information from the right people. This week on the podcast, I’m sharing more about why understanding your audience is so crucial, what matters most when surveying your audience, and how to gather information from your audience outside a formal survey or Q&A. And don’t forget to get access to the free Ask Your Audience challenge below!
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| 254. Balancing Your Evergreen and Trending Content | 24 janv. 2024 | 00:22:04 | |
Imagine constantly feeling like you have to create something for your business: a new podcast episode, a video, emails, opt-ins, blog posts, social media posts… All because you either don’t have a content strategy or plan or because you want to stay on top of timely topics and post on the fly. You're trying to stay relevant, but the pace of creating new content is relentless. That's the challenge of dealing exclusively with trending content or wanting to always post “on the fly” or “when inspired.” It's a rush, but it's also fleeting. And exhausting. In this week’s episode, we're talking about a topic that's a lifeline for business owners like you - the balance between evergreen and trending content. This is about finding your footing in your content strategy and content creation. It's about understanding the enduring value of evergreen content, the backbone of your content strategy, which, like the perennials in your garden, remains relevant and engaging over time. Listen in to learn why a blend of evergreen and trending content is crucial for a well-rounded content strategy. We'll talk about the enduring benefits of evergreen content – how it drives consistent traffic, boosts your SEO, engages your audience over a longer period, and establishes your brand authority.
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| 253. Mastering Your Content Strategy & Calendar | 17 janv. 2024 | 00:18:40 | |
Posting content on the fly might feel like freedom, but I think what you’re really doing is creating more stress for yourself and confusion for your audience. Consistency is a huge part of growing and nurturing an audience and when you disappear for weeks or months because you don’t have the energy to create content for your business (like I admittedly did in the fall of 2023), your audience starts to forget who you are and why they were following you in the first place. This week on the podcast, I’m sharing how to master the content planning process, including tools to use, getting some consistency under your belt, and overcoming the challenges that anyone who’s creating content for their business faces. Tune in now!
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| 252. Content Ideas that Stick for Your Audience (& You!) | 10 janv. 2024 | 00:24:29 | |
Struggling with content ideas for your business? In order to develop a quality marketing strategy, you need to know what you’re going to talk about and create content around. And no, everything hasn’t already been done. This week on the podcast, we’re sharing how to generate ideas for your content and keep them organized so they’re there and ready when you need them. Get ready for some brainstorming techniques, including mind mapping and the SCAMPER method, and even how AI, specifically ChatGPT, can help. But it's not just about idea generation. We discuss organizing and prioritizing your creative thoughts, turning a sea of concepts into actionable plans. Learn how to create 'Zones of Genius' and prioritize topics that resonate with your audience. This episode is more than a guide; it's about shifting your mindset. See content planning as a pathway to creativity, balancing structured strategies with spontaneous inspiration. Curious for more? Click to listen to the full episode and transform your approach to content creation, ensuring your audience stays engaged and your brand remains fresh and relevant.
Mentioned in This Episode
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| 251: Content Strategy Foundations: Building a Solid Base | 03 janv. 2024 | 00:16:04 | |
Your business isn’t one-size-fits-all; the way you market shouldn’t be either. We’re constantly inundated with year-long marketing plans and lists of content ideas that “everyone” can use. But really, your business, clients, and offers are incredibly unique… the way you market your business should be too. This week on the podcast, I’m sharing the five foundations to creating a content strategy that’s going to work for you and your business. It’s unique to everyone and every business. We'll dive into understanding your specific audience, setting goals that align with your unique business objectives, choosing the right platforms where your audience actually engages, creating content that genuinely resonates, and measuring success in a way that makes sense for you. Forget cookie-cutter strategies; it's all about customization and making sure your marketing efforts reflect the uniqueness of your brand. Whether you're a solopreneur, a small business owner, or part of a growing enterprise, these insights are tailored to help you carve out a niche in your market. Tune in to learn how to create a content strategy that not only stands out but also delivers real, measurable results. Because in the end, it's not about being everywhere; it's about being where it matters most for your business. Mentioned in This Episode | |||
| 250. Celebrating Episode 250 with a Change | 13 sept. 2023 | 00:06:21 | |
A lot can happen in 4 years and 250 episodes. I’m thrilled to be here and in awe at how much things have changed over the years.
This week, I’m announcing a little change that’s going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the business, is also shifting and changing.
It’s an exciting time! Listen in to this super short episode to find out more.
Mentioned in This Episode
Episode 148: The Must-Do’s in Your Business
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| 249. The Must-Do's in Your Business | 06 sept. 2023 | 00:12:15 | |
There’s a lot on your plate and it can feel like you’re simply spinning plates, instead of growing your business. But we don’t have to do it all. And honestly, we shouldn’t.
That said, there are still things that every business owner should do on a regular basis, both for their marketing and visibility and for other areas of their business.
This week on the podcast, I’m running down what I think are some of the most important things to do for the growth and well-being of your business. What would you add?
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| 248. How to Take Time Away (Without the Stress) | 30 août 2023 | 00:11:40 | |
If you’re a business owner, taking time away from work can feel really challenging. And if you’re a service provider with regular deliverables for your clients, it might feel impossible.
That’s not the case, especially with some careful planning and a good amount of communication with your clients. I’ve done it several times, once taking two full weeks away with only one short day where I checked in to make sure there weren’t any fires (there weren’t). And I’m getting ready to do it again, leaving my laptop over 5,000 miles away.
This week on the podcast, I’m sharing what I’ve done to prepare to be completely away from my service-based business for 11 days…without stressing out about it. Now, this is what works for me and it may not be what works for you. But it’s worth listening to and grabbing some tidbits you can incorporate into your next vacation planning session!
Mentioned in This Episode
Episode 19: Yes, You CAN Take Down Time Episode 161: Take Time Away from Business, Not Content
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| 247. Marketing, Minus Social Media with Maggie Gentry | 23 août 2023 | 00:35:55 | |
Is social media something you can take or leave? It can definitely be a time-suck if you get stuck in the scroll or you’re not using it effectively. I’ve often said that you should have a presence on social media, especially if you’re an online business.
This week on the podcast, guest Maggie Gentry proves me wrong! She stopped using social media three years ago and continues to have a thriving business.
Of course, social media is just a piece of your overall marketing strategy, and having other visibility measures is important. Maggie shares how she maintains visibility without social media, how she markets mindfully, and why energetic capacity is incredibly important when it comes to how you show up online and in your business.
This isn’t to say that you should stop using social media. Far from it, in fact. But if social media makes you want to pull your hair out, there are other ways!
Mentioned in This Episode
Sign up for Maggie’s newsletter here
About Maggie Gentry
Maggie Gentry is a thought partner to coaches and high-conscious entrepreneurs looking to intentionally grow their businesses with a focus on marketing operations. She helps her clients create proactive marketing plans and effective systems that support both the business and the business owner. Her approach lets values lead, prioritizes people over profit, and focuses on long-term sustainable growth over short-term gains. | |||
| 246. What Working with Marketing Support Looks Like | 16 août 2023 | 00:17:23 | |
Content is important to online businesses because it helps you to showcase your thought leadership and stay in front of your audience. But it’s also really time-consuming to do all the behind the scenes work on your content. Hiring someone to help you can get a big chunk of your marketing off your plate.
If you’ve never worked with marketing support or you’re looking for another perspective of what it looks like to work with someone to help you, listen in this week.
In the episode, you’ll hear what the role of a content creator is, what to expect, why communication is so important, and what you could potentially take off your plate if you have the right help in your business.
Mentioned in This Episode
237: Embracing the Power of AI with Danielle LeFleur 176: Smarter Content, More Exposure with Lisa Simone Richards 177: Leveraging Other People’s Audiences & Putting it All Together | |||
| 245. Leading in Business Through Leading Yourself with Ryann Dowdy | 09 août 2023 | 00:44:19 | |
If you’re seeing this right now, or listening to this episode, you’re a leader. You don’t have to be the CEO of a business or the head of any department. If you can lead yourself and are self aware, have a growth mindset, and have some personal responsibility, you are already a leader.
As this week’s podcast guest says, you can lead from anywhere in the room. And that room can be at home, in your church, in your community, or in your role in business.
This week we’re talking more about what this looks like in the online business world, what a real measure of business success looks like, and how to do that in a way that’s not your typical launch-and-funnels cycle.
If you’re ready to nurture your business by creating a better relationship with yourself, this is the episode to listen to.
Mentioned in This Episode
Follow Ryann on Instagram and TikTok Join the free Be in the Room Facebook group Connect with Ryann on LinkedIn Self Leadership Principles Free eBook Subscribe to Ryann’s YouTube channel
About Ryann Dowdy
Since 2005, Ryann has sat in front of hundreds of business owners to develop marketing plans and taught thousands of sales reps, business owners, and entrepreneurs how to sell. She discovered the reason that some clients were wildly successful and others were not came down to one thing: True Self Leadership.
There are 6 principles that, when truly mastered, give both individuals and companies access to unlimited business and career growth: Self Trust. Personal Responsibility. Self Awareness. Self Concept. Emotional Intelligence. And Growth Mindset.
As the Creator of the Self Leadership Principles - Ryann partners with individuals and companies to take an inside out approach to business growth.
Ryann has been featured in Forbes, NBC, FOX, Associated Press, The Daily Dispatcher, International Business Times, Market Watch, Morning Dispatcher, NY Headline, Street Insider, Think Business Today, and hundreds of additional publications. | |||
| 244. Setting Realistic Expectations for Content Creation | 02 août 2023 | 00:16:22 | |
You’re hiring someone to help with your marketing, content creation, and implementation. This will free up so much time so you can go on and do what you do best in your business.
But you’re probably ready to hire help because you know how long it takes you to do the work. Even though you’re hiring a professional who specializes in marketing and content, there’s still a learning curve and process to take into account. And both of these take time.
This week, I’m sharing what realistic expectations look like when you’re hiring someone to support your business’s marketing and content and giving some background on what’s happening on the content creator’s side. It’s a great episode to help reframe each person’s role in the process!
Listen in!
Mentioned in This Episode
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| 243. Embracing Your Neediness with Mara Glatzel | 26 juil. 2023 | 00:42:25 | |
Are you needy? The correct answer is yes. We all have needs. Of course we have our basic needs to survive but as humans we have a lot more that we need to live our best life.
But what about in business? We have needs there too: we need to make money, we need to NOT work 14 hours a day, we need to not have too much on our plates.
This week on the podcast, Mara Glatzel shares more about what neediness looks like, why we need to be in daily connection with our needs, and why we should do away with the idea that what’s right and good is always the same no matter what season we’re in.
If you’ve been feeling a little “off” lately like I have, this is the episode you need. Mara shares that getting closer to our needs feels good, and we need to be seen, heard, and to matter.
And yes, we get into business and what it looks like for our human systems to fit into our business.
Mentioned in This Episode
About Mara Glatzel
Mara Glatzel, MSW (she/her) is an author, intuitive coach, and podcast host who helps humans stop abandoning themselves and start reclaiming their humanity through embracing their needs and honoring their natural energy rhythms. Her superpower is saying what you need to hear when you need to hear it and she is here to help you believe in yourself as much as she believes in you. Find out more at MaraGlatzel.com | |||
| 242. Using a Different Lens When Consuming Content | 19 juil. 2023 | 00:20:25 | |
Stop trying to do it all! You do not have to be in “all of the places” to market your business effectively. And too many business owners sit paralyzed because they don’t know what to create, where to publish it, or how often.
If you’re a solopreneur or just trying to get a better handle on your content and marketing, it might be time to take a step back and focus on the most important parts of that visibility and marketing.
On this episode, I’m sharing the five (plus two!) things every business owner should think about (and publish) at a minimum. Yes, I said “should.” That doesn’t mean you have to, but I’d highly recommend it!
Tune in now!
Mentioned in This Episode
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| 241. Using Your Voice to Share Your Story with Shaunda Head | 12 juil. 2023 | 00:48:44 | |
You already know that your brand is so much more than your colors and logo. But have you done the work to ensure that your brand message is based on strategy and messaging? Your brand consists of your design, content, marketing, social media, and more. It all needs to work together with a strategy that incorporates every piece.
This week on the podcast, I’m chatting with Shaunda Head about voice, which is a big part of what you’re saying, how you’re saying it, and how people find and consume your content.
It can be really difficult to share your own ideas, especially if what you’re saying isn’t what everyone else is saying. But that’s precisely the point.
Mentioned in This Episode
About Shaunda Head
Shaunda Head is an Atlanta-based brand strategist who helps online experts who have a hard time communicating with their audience, use their own unique voice to master their message and attract perfect-fit clients. She creates and implements strategies in marketing, brand building and copy to help her clients SHOW UP and drive higher connection with their true, dream clients. In addition to building strategies, Shaunda also teaches various workshops on aligning your branding and marketing in a way that benefits your full brand system.
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| 240. How to Ramp Up Content Repurposing in Your Business | 05 juil. 2023 | 00:12:58 | |
When you create content for your business, it can serve so many other purposes than what you created it for. But there’s a process behind repurposing content that you need to be aware of before you start copying and pasting or recording yourself reading your blog posts for your podcast.
There’s a lot to consider, including what kind of content you want to repurpose, where it will serve you best, how to get more reach out of what you’ve already created, and things to consider when using “old” content, among other things.
Listen in this week as I address each of these questions and give you some specific examples of how to repurpose your own content.
Mentioned in This Episode
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| 239. Diversifying Your Revenue with Affiliate Opportunities with Angela Markham | 28 juin 2023 | 00:39:07 | |
Business is down and you’re feeling the pressure to diversify your revenue streams. Instead of adding another service or building a digital product, consider dipping your feet into affiliate marketing.
Whether you’re an affiliate for your favorite digital software or you offer an affiliate program to your current and past clients (or maybe even some business BFFs), this is a great way to find new potential clients and customers, build on relationships that you already have, and generate some income that you wouldn’t have had otherwise.
This week on the podcast, affiliate guru Angela Markham is sharing her tips to becoming an affiliate and creating a successful program for your own business. If you’re feeling the itch to diversify, this is the episode you need.
Mentioned in This Episode
Follow Angela on Instagram or Facebook Subscribe to Angela’s YouTube channel Get your affiliate workbook here Launch your own affiliate program
About Angela Markham
Angela Markham has been in the marketing and design space since 2011, helping businesses brand themselves and ultimately scale their income. Angela is currently running her full-time business, Angela Joy Markham, LLC, where she helps aspiring affiliate marketers and small businesses use affiliate marketing to skyrocket their revenue. She loves working with clients one-on-one, creating organized business systems, designing unified brands, defining client target markets, and ultimately helping her clients scale their business income.
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| 238. 7 Things Negatively Impacting Your Marketing | 21 juin 2023 | 00:18:11 | |
It’s easy to blame algorithms or the market for marketing that’s not making the impact that you want. And maybe that’s part of it, but there are probably other things going on too.
If you’ve ever struggled with hitting “publish” on something for any reason or you feel like you’ve been stuck in a marketing rut for too long, this week’s podcast episode is for you.
I’m sharing 7 things that might be holding you back in your marketing and what you can do to combat these. From perfectionism to inconsistent messaging to fear of visibility, I’m addressing all the things I’ve seen holding business owners back in recent months. The upside is that it’s possible to make changes and get on the right path.
Listen in to hear more.
Mentioned in This Episode
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| 237. Embracing the Power of AI with Danielle LeFleur | 14 juin 2023 | 00:49:10 | |
If you spend any time in the online space, you’ve been hearing a lot about artificial intelligence. There’s a lot to digest there: the types of tools, which one works for what type of needs, etc. And even if you think you have no need for AI, trust me when I say that you do. In fact, you’re probably already using it whether you realize it or not.
I was admittedly resisting AI but after hearing this week’s guest, Danielle LeFleur, present on the topic a few months ago, I knew I needed to not only educate myself but also actually use it.
You’re going to want to take notes on this one! Danielle names some of her favorite tools and we talk about how both content creators and business owners need to get on board…and also why you shouldn’t necessarily let go of the person who is creating your content right now.
Mentioned in This Episode
About Danielle LaFleur
Danielle has over 30 years in Marketing, IT, Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real need an SMB has in creating value online and in-person with their clients.
She is dedicated to creating success for her team and her clients.
Danielle has helped hundreds of SMBs maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.
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| 236. Is Social Media “Really” Marketing? | 07 juin 2023 | 00:09:17 | |
If you’re posting regularly on social media are you actually marketing your business? (Really?) My short answer is no, you’re not. But it’s a lot more nuanced than that.
Sure, social media creates an online presence for you. But the way most people are “doing” social media is not doing anything to help market their business. Instead, they’re simply making more noise.
This week on the podcast, I’m sharing why social media isn’t “really” marketing if that’s all you’re doing, and what to do instead. (Hint: put some of the social back into social media!)
Mentioned in This Episode
Episode 175: How to Use Social Media to Promote Your Podcast (or not) | |||
| 235. Revisiting and Realigning Your Goals with Josephine Owusu | 31 mai 2023 | 00:49:48 | |
If this hasn’t been your year, it’s time to change things up! But how? And in what part of your business?
That’s where having some clarity and business strategy comes in. Going through the motions may have worked a few years ago, but these days being really intentional about where you spend your time is the key to success.
This week on the podcast, we’re talking strategy, setting and reaching your goals, finding ways to diversify your offerings, and leveraging a community that you build through networking. All of these are exactly what you need at this point in the year, especially if you’ve been struggling.
And this week’s guest, Josephine Owusu, even walks me through how to look at one of my own goals for later this year. I love the way she talks through each step of achieving it.
Mentioned in This Episode
Ed Mylett’s Secret to Happiness Connect to Josephine on LinkedIn Subscribe to Josephine’s YouTube channel
About Josephine Owusu
Josephine is the Founder of The Owusu Collective and is a business strategist for female purpose-driven coaches, content creators & creative entrepreneurs with a team. She has over a decade of experience working with award-winning corporate media companies and thriving startups including Cartoon Network, HBO, Magnify, and Cheerfully Given and has managed creative teams and large multi-6 figure production budgets.
Through her high-level strategic thinking, she helps her clients to get unstuck and her framework gives them the clarity, strategy and leadership skills they need for growth, connection and achieved goals. Her unique ability to combine strategy with operations gives her clients the clarity and structure they need to scale. | |||
| 234. 10 Years of Business: A Celebration? | 24 mai 2023 | 00:17:40 | |
Yes, that question mark in the title was intentional. After 10 years of being in business full time (16 years total), not every week or month or year has been great. And I want to talk about it…and keep talking about it. There’s too much toxic positivity out there and not enough talking about the struggles that we all face as business owners.
This week on the podcast, I’m celebrating 10 years of business and reflecting on why I’m still here, why it’s okay to not be okay, and some of the reasons why I left my teaching career in the first place.
This is not your typical celebratory episode, and I share a little bit of my story and the conversations I’ve been having with others about business being a bit of a struggle right now.
Listen in, and let’s keep this conversation going.
Mentioned in This Episode
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| 233. Creating a Space for You with Jessica Kupferman | 17 mai 2023 | 00:47:45 | |
If the universe doesn’t magically create a space that’s meant for you (because it won’t), you create it yourself. That’s exactly what Jessica Kupferman did when she and co-founder Elsie Escobar started She podcasts back in 2013 and 2014. After noticing that a lot of podcasters were men and “gurus” who were just interviewing one another, they decided they wanted to do something different.
Fast forward to today, Jessica and She Podcasts is still growing, hosting an active Facebook group, live conferences, a coaching program, a new 501(c)3, and a host of other ventures.
This was such a fun conversation about living up to our parents’ (and society’s) expectations, gaining visibility online, attending in-person conferences, making a space for yourself, why nothing has to be perfect, and so much more.
Listen in!
Mentioned in This Episode
Attend the She Podcasts conference with me! Join the She Podcasts Facebook group
About Jessica Kupferman
Jessica Kupferman is an award-winning podcaster and co-founder of the She Podcasts brand, which currently supports 10s of thousands of women podcasters to get and keep their voices out in the world. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet “Bat Girl” with an odd amount of experience in way too many software services.
When she's not planning the next She Podcasts LIVE, you can find her offering education to independent podcasters on marketing, growth, and sponsorship in the She Podcasts membership. Learn more at shepodcasts.com. | |||
| 232. What to Look for When Hiring Marketing Support | 10 mai 2023 | 00:10:29 | |
So you think it’s time to bring in marketing support for your business? If you’re finding yourself strapped for time or simply pushing your marketing to the back burner, you’re probably right. But who you hire and how you structure the position in your business is going to have a big impact in your (and your new marketing pro’s) success. It’s not about finding the biggest name or the biggest agency in marketing; it’s about finding a good fit for your needs. This week on the podcast, I’m sharing some of the most important things to consider when you’re talking to marketing professionals about their services and determining if they’re a good fit for you (and vice versa).
Mentioned in This Episode
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| 231. Don’t Get Duped By Course Sales Pages with Deanna Seymour | 03 mai 2023 | 00:49:29 | |
You’ve probably been on the receiving end of buying a course that didn’t quite live up to the hype that you saw on the sales page. You didn’t get the results you wanted or maybe the course took more time than you expected or you spent more than you planned because of all the “bonuses” (and fear tactics) that you were fed.
This has happened to me too! And I know way too many business owners who have fallen into this trap too.
This week on the podcast, Deanna Seymour is sharing the solution to this problem.
If you’ve ever bought a shiny object and regretted it later (or you want to avoid selling a course that won’t give buyers what they’re actually looking for), this is the episode for you.
Mentioned in This Episode
Connect with Deanna on LinkedIn
About Deanna Seymour
Digital Marketing Strategist and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to marketing your business.
Whether she’s hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients. When she’s not working with clients, she’s probably callin’ out sleazy marketing tactics, hangin’ with her fam, or sneaking in some crappy reality tv!
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| 230. 4 Things to Do in Marketing This (and any!) Year | 26 avr. 2023 | 00:10:20 | |
It’s not about creating more content or adding more tasks to your ever-growing to-do list. It’s about doing the things that will move the needle most for you. Yes, having a platform where you can demonstrate your thought leadership (like a podcast, blog, or YouTube channel) is important, there are other things that also need to happen.
This week on the podcast, I’m sharing four things that you should do in your marketing this year. These things worked last year and they’ll work next year too. Because they’re not about fad tactics that will go the way of Clubhouse. They’re about real strategies that need to be part of your business year after year.
Mentioned in This Episode
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| 229. The Power of Follow-Up (and How To Do It) with Bethany George | 19 avr. 2023 | 00:40:06 | |
You’ve heard “the fortune’s in the follow-up” and this saying isn’t wrong. But what do you need to follow up on and what’s actually the best way to do it?
Our interactions with others are key to the stability and growth of our business. Conversations shouldn’t be one-and-done; that’s no way to build a relationship. Instead, we need to create systems where we’re following up with people and not dropping them after one conversation.
And when it comes to sales, there’s a finesse to it.
This week on the podcast, Bethany George, the Follow-Up Boss, is sharing what follow-up should really look like and how to do it in a way that’s not sleazy. Especially when we’re talking sales but also when you’re just getting to know someone.
Mentioned in This Episode
Connect with Bethany on LinkedIn Follow Bethany on Instagram and YouTube
About Bethany George
Bethany is an entrepreneur at heart, her journey has taken her in and out of many careers. As a freelancer, corporate sales, solopreneur and more, her deepest desire was to understand WHY people respond to this message and not that, why this methodology of sales/marketing/communication worked and this didn’t. Through it all, she has developed a proven method of how to support passion-driven, people-first businesses to operate in a way that is aligned with their core values, and expand their impact while being sustainable and ethical.
She is a mom to 5 kids, a nature-lover, herbalist and community builder.
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| 228. Finding the Momentum for Your Content | 12 avr. 2023 | 00:11:16 | |
Frustrated by how time-consuming it is to create content for your business? You’re not alone. Many business owners stop creating content because they don’t have the bandwidth to be consistent with it and hiring help is out of their budget.
I’ve talked about batching content before and creating a content plan so you know what you’re creating before you sit down to do it. But there are a few more secrets to saving time when creating content that you’re going to want to hear.
Sometimes, it’s about just doing the thing. Creating content even if circumstances aren’t ideal. This week on the podcast, I’m sharing what that looks like as well as some other tips to keep you on track.
Mentioned in This Episode
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| 227. Getting Past Financial Anxiety in Business with Mikelann Valterra | 05 avr. 2023 | 00:45:49 | |
Money is a big source of stress for many people, business owner or not. We have habits we learned in childhood because of how our families handled money, and many of those aren’t habits we’d want to pass along to our own children. And let’s not even talk about the dreaded “B” word. You know the one, “If I could only stick to my budget…”
Money can hold us back in business, and I don’t strictly mean the lack of it. If we’re not comfortable dealing with the emotions that come along with money, we’re going to struggle to find abundance in our life and business.
This week on the podcast, I’m talking to Mikelann Valterra, money coach for women who want to transform their relationship with money. In this episode, we talk about mistakes we make with money in our businesses, why we need to replace the word “budget,” how to let go of some of our money stories, and why we need to start talking about money more.
Mentioned in This Episode
Download Mikelann’s free ebook Follow Mikelann on Facebook, Instagram, and Twitter Subscribe to Mikelann’s YouTube channel Connect with Mikelann on LinkedIn
About Mikelann Valterra
Mikelann is an author, keynote speaker, and money coach who helps women transform their relationship with money to create a life they love.
For over 20 years, she has been a thought leader in the field of Financial Psychology. Her strong background in emotional intelligence, paired with her practical money strategies enable her clients to consciously design their life while escaping financial stress and anxiety.
When she’s not working with clients, you can find Mikelann on the dance floor, indulging her love of Argentine Tango.
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| 226. How Profit First Changed My Finances | 29 mars 2023 | 00:19:18 | |
This week on the podcast, we’re continuing our departure from talking about content to talk about money systems. If we don’t have a good handle on our finances, it’s impossible to focus on the things that matter in our business: our clients.
Last week we talked about implementing Profit First as a money system, and this week I’m talking about my own experience with Profit First…both in my business and in my personal finances.
We really shy away from talking about money because we’ve been taught from a young age that it’s a taboo subject. But if we don’t talk about it, our challenges and our successes, we can’t learn from one another.
So listen in. I share a bit of my money story, then dive into how I’ve leveraged the Profit First system for all kinds of wins I never thought I’d have.
Mentioned in This Episode
Episode 225: Keep More Money in Your Business with Shannon Simmons | |||
| 225. Keep More Money in Your Business with Shannon Simmons | 21 mars 2023 | 00:31:22 | |
Every business owner deserves to make a living wage and to have a profitable business. What’s more, we need to let go of the idea that business ownership is a slog and that we have to work long hours to see a positive cash flow.
Yes, being a business owner is a challenge. But we left our day jobs so we could have more control over our time and our income. It’s time to take control of our money.
This week on the podcast, I’m talking with Shannon Simmons, a Profit First Professional, about developing systems for your business, why so many of us struggle with our finances, and taking a profit in your business.
Profit First has been a game-changer for me in my business, and Shannon shares how it could be for you, too.
Mentioned in This Episode
Get your free Profit First Overview Follow Fit For Profit on Facebook and Instagram Connect with Shannon on LinkedIn Join the free Profit First for Wellness Business Owners Facebook group
About Shannon Simmons
Shannon has been consulting with small businesses for more than 10 years. Years ago, despite working in accounting and bookkeeping, I found myself in the uncomfortable position of not being able to pay my tax bill. (I was telling clients to save for taxes and not doing the same for myself. Oops!) I discovered Profit First and it changed my life and my business. Since then, I’ve become a Profit First Certified Professional and over the last decade have helped hundreds of clients create profitable businesses using this time-tested system. When she’s not meeting with entrepreneurs or assessing their businesses she enjoys time with her husband and 2 children serving in their community, playing and watching sports, marveling at nature or reading a good book.
After 2 years in public accounting she saw a need to work for small business owners to teach them how to grow financially healthy businesses. She has built on her Master of Accountancy degree from Manchester University by becoming a Certified Profit First Professional and a Certified QuickBooks ProAdvisor.
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| 224. Monetizing Your Podcast: The Unrealistic, the Sleazy & the Go-Tos | 15 mars 2023 | 00:21:20 | |
Podcasters know that it takes some major investment to get a financial ROI from their time and money. And there are plenty of people out there not only making bank from their podcasts but also sharing how you can do it, too.
But before you jump into trying out make money through sponsorships and ads, listen up: Many of the strategies you hear from big-name podcasters are just unrealistic for smaller businesses. And some tactics are just plain sleazy, in my opinion.
This week on the podcast, I’m sharing some of the ideas for podcast monetization that are unrealistic and sleazy, and some go-to ideas that just might work for you!
Mentioned in This Episode
Episode 223: Creating Curiosity on Other People’s Platforms with Nikki Rausch | |||
| 223. Creating Curiosity on Other People’s Platforms with Nikki Rausch | 08 mars 2023 | 00:45:37 | |
You’ve heard me talk about the importance of showing up on other people’s platforms. Being a podcast guest, speaking at summits, getting on stages…this is how you grow your own audience.
But equally important is making sure that these people who you’re getting in front of know who you are, what you do, who you do it for, and how you can help them. Talking about this might feel uncomfortable to some, not knowing how to talk about what you do in a way that feels natural and part of the conversation or speech.
Nikki Rausch to the rescue! As the Sales Maven, Nikki excels at teaching business owners how to have sales conversations. And in today’s episode, she’s sharing how to do that with some finesse while appearing on other people’s platforms.
You will want to tune into this episode!
Mentioned in This Episode
Follow Nikki on Facebook and Instagram or connect with her on LinkedIn Get your free Closing the Sale ebook
About Nikki Rausch CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling.”
With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.
Nikki has written three books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.
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| 222. Are You Fostering Trust in Your Business? | 01 mars 2023 | 00:14:06 | |
Trust is important in every part of life, including your business. But trust goes beyond telling the truth and being authentic. It’s about showing up, following through, being on time, and just generally being there for someone when they need you.
And sometimes that’s really hard to do. We all have our own stuff going on and things happen that prevent us from doing the things that help to foster trust. At the same time, there’s a lot we can do, even when work and life get difficult.
This week on the podcast, I’m sharing why trust is so important in your business, what it looks and feels like when trust isn’t there, and what you can do to set yourself up to be in a position where you’re doing what you can…when you can.
I’m definitely not an expert in this, but I felt really pulled to do this episode this week. It’s an important one for your business life and maybe your personal life too!
Mentioned in This Episode
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| 221. Taking Action on Leadership Development with Ayo Bamgbose | 22 févr. 2023 | 00:38:44 | |
As a business owner, you’re constantly growing and developing. Sometimes, maybe often, that growth comes with some imposter syndrome. You feel like you don’t have the right expertise, or that no one will care. You’re no expert, right?
Wrong. This week on the podcast, Ayo Bamgbose, a learning and development trainer and educator, is sharing the true definition of expert or industry leader…and I’d guess that you fit that mold. No matter your industry.
This is such a fun conversation around getting more experience in your field, being open to learning, taking action, finding balance, and so much more. And I love the insights Ayo gives around connecting with others, especially on LinkedIn.
Listen in!
Mentioned in This Episode
Grab Ayo’s 85 LinkedIn post ideas to showcase your expertise
About Ayo Bamgbose Ayo Bamgbose has been a learning and development trainer and educator for the last ten years and has worked in the beauty, spa and wellness industry for nearly 20 years. She helps beauty, spa and wellness therapists and consultants make a career change by teaching what they know and love.
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