The Consultancy Edge – Details, episodes & analysis

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The Consultancy Edge

Matt Hodkinson

Business

Frequency: 1 episode/13d. Total Eps: 32

The Consultancy Edge is a fortnightly podcast hosted by Matt Hodkinson, where he interviews thought leaders, clients and influencers in the consultancy space. The show focuses on providing actionable insights, unique perspectives and strategies that help consultants and business leaders differentiate themselves and stay ahead of the curve.

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Apple Podcasts

🇬🇧 Great Britain - Entrepreneurship
25/11/2025
#99

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https://www.buzzsprout.com/twilio/text_messages/2404227/open_sms
32 shares

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RSS feed quality

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Score global : 58%

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Ep. 31 Turn Consultancy Expertise into Demand with Video, with John Wilson

Season 1 · Episode 31

Thursday, November 13, 2025 • Duration 50:23

Consultancies are already being outplayed on LinkedIn and beyond - not because their expertise is weaker, but because they’re invisible on video.

In this episode of The Consultancy Edge, I’m joined by John Wilson of Honest Video and Explainer to unpack exactly how consultancies can use video to build authority, shorten sales cycles, and stay top-of-mind with the right buyers.

We cover everything from iPhone-level DIY to agency-produced thought leadership and explainer videos - plus how to stay consistent when you’re already flat out with client work.

🎯 In this episode, you’ll learn:

Why founder-led video is now a non-negotiable for ambitious consultancies
How to turn your expertise into thought leadership content without overthinking it
The truth about production value vs just getting content out
Simple setups for DIY video (Zoom, phone, lighting, audio) that still protect your brand
How to use webinars, podcasts and live sessions as content engines for months
Where different types of video belong in your marketing & sales funnel
Why consistency beats cinematic polish for winning trust and inbound opportunities
How to think about attribution when nobody is liking or commenting, but everyone is watching
The smart way to use AI as a production helper, not as a content replacement

And of course we wrap up with our signature segment: Snog, Marry, Avoid - John’s quick win, long-term keeper, and what to ditch right now in your video strategy.

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The Consultancy Edge – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Consultancy Edge – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Buzzsprout1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Buzzsprout1