THE COMMERCIAL CONTENT PODCAST – Details, episodes & analysis

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THE COMMERCIAL CONTENT PODCAST

Norbert Henning

Business

Technology

Tv & Film

Frequency: 1 episode/33d. Total Eps: 4

From TV to social, gaming, XR, and the impact of AI. In conversations with producers, creatives and marketing professionals, we analyze new formats, new technology and new workflows, and how they transform the commercial media landscape and it’s business models. This podcast connects the dots and provides insights for anyone in advertising, who wants to understand where commercial content is heading next.

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Data updated on 14/07/2026

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Score global : 43%

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AI strategy in business

Thursday, May 7, 2026 • Duration 01:04:15

In this episode, I sit down with Falk Ebert to talk about AI strategy in business. What does real adoption look like, where are most companies actually at, and what does the EU AI Act mean in practice? We also get into why creative people are worth more than ever right now, why AI multiplies talent but cannot replace taste, and why who you hire matters more than which tools you buy.

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Creator Marketing

Tuesday, March 31, 2026 • Duration 01:15:47

In this episode, I sit down with Mathias "Mat" Richter, to talk about creator advertising, and how not to do it. From a new content lazyness, brands' fear of social media in general and creator marketing in particular, to KPIs, measuring metrics, why creator marketing is a branding and not a performance tool, and some useful tips how to start creator marketing right.

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AI Directing

Thursday, February 26, 2026 • Duration 01:03:28

In this episode, I sit down with Florian Meimberg, to talk about how his job as a commercial director completely changed in short time due to the possibilities of AI. From how he started to use the technology out of curiosity, his professional projects, hybrid production and working directly for clients. A tour through the changes of traditional production, hybrid projects, disruption, chances, and the magic happening on set.

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AI in commercial content production

Thursday, January 29, 2026 • Duration 01:01:35

In this first episode, I sit down with Max Penk, to talk about how AI is reshaping commercial content production. We start with childhood media, first encounters with advertising and favorite channels, before we dive into why AI is more than “a new tool”, how it changes classic TVC production logic, what full AI productions look like in practice, and why human craft still makes the difference.

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THE COMMERCIAL CONTENT PODCAST – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

THE COMMERCIAL CONTENT PODCAST – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify