Explore every episode of the podcast The Coffee Experts Club Podcast

SUMMARY:   In this episode, Aaron, Ben, and Drew dive into the critical topic of managing key vendor relationships and knowing when and how to replace them. They explore the challenges of scaling with vendors who may no longer meet your business needs due to rising costs, declining quality, or strained relationships. The discussion emphasizes the importance of intentional decision-making to avoid chaos when switching vendors, highlighting the risks of knee-jerk reactions and the "unknown evils" of new partnerships.   Key points include regularly reviewing vendor costs (every six months), addressing sneaky price increases, and evaluating operational professionalism. The guys share real-world examples, like milk rotation issues and negotiating storage solutions, to illustrate the need for clear communication, coaching vendors to improve, and creating win-win scenarios. They also stress the importance of documenting processes, outlining pain points, and preparing your team for transitions to ensure smooth operations. Finally, they advise handling vendor changes respectfully, keeping doors open for future collaboration.     Minute by Minute:

0:00 Introduction

4:15 Costs above all else

8:38 Have you tried to coach up your vendor?

14:33 Have you outlined the pain points

17:04 Get it out of your brain

19:49 How to rip that bandaid off

   

SUMMARY:

Join hosts Aaron, Ben and Drew for a lively discussion on the latest trends in the coffee industry and a heated debate about the merits of cafes versus drive-throughs. In this episode, the conversation turns personal as Aaron and Drew, business partners behind the first drive-through coffee shop in Belize, spar over the value of cafes versus drive-throughs. Drew, a former cafe manager, champions the community and relational benefits of cafes, sharing stories of customer connections and intangible brand loyalty. Aaron counters with a financial perspective, highlighting the efficiency, lower overhead, and scalability of drive-throughs. Ben, the voice of reason, offers a balanced view, suggesting that a cafe can serve as a community anchor and marketing tool after establishing three or four profitable drive-throughs.   Packed with insights from years of experience managing top-tier coffee shops like Roasters and BlackRock, this episode explores the operational, financial, and emotional trade-offs of each model. Whether you’re an independent coffee shop owner or a coffee enthusiast, this episode will help you weigh the pros and cons of cafes and drive-throughs for your next venture.   Resources Mentioned:

• Coffee Experts Academy: 35 modules of in-depth coffee shop business training at coffeeexpertsacademy.com
• My First Drive Through: Free masterclass on launching a drive-through coffee business at myfirstdrivethru.coffee 

Tune in next week for more expert insights on the Coffee Experts Club Podcast!     Minute by Minute:

0:00 introduction

2:53 What Starbucks is up to lately

5:04 Drive thru vs cafe

9:44 Whey Ben agrees with both drive-thru and cafe

14:53 We would never justify a cafe without a drive-thru

19:38 The reason to shoot for 3 or 4 drive-thrus

SUMMARY:

In this lively episode of The Coffee Experts Club Podcast, Aaron and Ben dive into the art of staffing for new coffee shop locations, sharing hard-earned lessons from opening dozens of stores.   With spring bringing a wave of grand openings for their clients, the duo explores how to build a winning team for a new location. They discuss the importance of balancing veteran and new baristas (aiming for at least a 50/50 split), assessing a location’s traffic potential, and avoiding the costly mistake of gutting profitable stores to staff new ones. From crafting ascension plans for assistant managers to ensuring high-volume shops have seasoned leaders, Aaron and Ben offer practical strategies to set up new locations for success while protecting existing cash cows.   Packed with actionable advice, this episode is a must-listen for coffee entrepreneurs planning new openings or refining their staffing strategy. Visit myfirstdrivethru.coffee for a free masterclass on launching new locations, and connect with Aaron and Ben on social media for tailored insights to fuel your coffee business growth. Tune in for a blend of humor, wisdom, and operational expertise!     Minute by Minute:

0:00 Introduction

3:08 Not everything has to fall on you

5:16 Let’s think differently about starting a new location

7:03 The magic behind a good location hiring

12:00 Veteran to brand new barista ratio

16:47 Having a training system for assistant managers

SUMMARY:

In this episode, Ben and Aron tackle the essential topic of bravery in entrepreneurship, specifically for those venturing into the coffee industry. They explore how fear can be the biggest obstacle to starting a coffee business and share practical strategies to overcome it.   From finding a balanced business partner to setting clear benchmarks and ripcord moments, they discuss how to make calculated risks rather than reckless decisions. The guys emphasize the importance of grounding choices in verified metrics, avoiding "back of the napkin" calculations, and developing "bookshelf strategies" to prepare for worst-case scenarios. With insights from their own experiences and a nod to Coffee Experts Academy, they offer a roadmap for aspiring coffee shop owners to navigate challenges with confidence.    Tune in for actionable advice, a shoutout to Houdini Coffee Roasters, and a reminder that you don’t have to go it alone in the tight-knit coffee community. For more resources, check out the free Myfirstdrivethru.coffee masterclass or connect with the team at Coffee Experts Academy!   Minute by Minute:

0:00 Introduction

4:11 You will experience fear

6:49 Balance your riskiness out with the right partner

8:24 Have some baselines for risk

10:39 Numbers don’t lie

15:26 Bookshelf strategies

18:28 Having the right people behind you

In this episode:

In this episode, Ben and Aaron explore the vital role of surrounding yourself with skilled professionals to successfully scale a coffee shop business. They discuss the unique challenges faced by fiercely independent coffee shop owners who bootstrap their ventures, celebrating the resilience required while addressing the limitations of going it alone. From hiring a CPA for tax management to delegating operational tasks, Ben and Aaron share actionable strategies to free up mental space, enabling owners to focus on growth and innovation. Tune in for practical insights on building a team of experts, leveraging tools like the "Wheel of Professionals" and the "Delegate and Elevate" framework, and preparing for the complexities of expanding to multiple locations.   Summary of Main Points:

• The Power of Resilience and Its Limits: Coffee shop owners are often fiercely independent and scrappy, bootstrapping their businesses with grit and determination. While this resilience is essential, it can become a hindrance when owners try to handle everything alone, limiting growth potential.
• The Need for Experts: Surrounding yourself with professionals, such as CPAs, bookkeepers, or operational managers, is crucial for scaling. These experts handle specialized tasks, like taxes or workflows, allowing owners to focus on strategic growth.
• Mental Real Estate and Delegation: Delegating tasks that don’t require an owner’s unique skills frees up mental and emotional energy. Tools like the "Delegate and Elevate" framework help identify what to offload, enabling owners to focus on high-impact areas.
• The Wheel of Professionals: Building a network of experts, or a "Wheel of Professionals," ensures all aspects of the business are covered, from accounting to HR, helping owners address pain points and scale effectively.
• Scaling Beyond One Location: To grow past one or two locations, owners must replicate themselves by hiring and training capable staff, creating systems, and investing in professionals to manage the increasing complexity of multiple shops.
• Practical First Steps: Identify the highest pain points (e.g., messy finances or time spent on bar), find affordable experts (local CPAs, interns, or consultants), and prioritize long-term growth over short-term cost savings.

 

Minute by Minute:

0:00 Introduction

2:58 Surrounding yourself with smart people

4:13 Smart person #1 the CPA

10:25 Your “wheel of professionals”

18:02 Delegate and elevate

19:49 You can’t be on bar every morning

20:57 Find somebody you can trust

SUMMARY:

In this lively episode, Ben and Aaron share their insights on keeping a coffee business vibrant through regular "climate checks." The duo dives into the heart of any successful operation: the people. Ben and Aaron stress that a business isn’t just about profit margins or marketing campaigns—it’s built on relationships with employees, managers, vendors, and partners, all of whom need consistent attention to keep things running smoothly.   You will also learn about quarterly check-ins as a way to maintain these critical relationships, sharing lessons learned from the tumultuous summer of 2020 when neglecting team communication led to frustration and unrest among their staff. They introduce the EOS 5-5-5 system, a straightforward framework for evaluating alignment with the company’s mission, clarifying roles and responsibilities, and tracking progress on key projects. By scheduling these check-ins, documenting discussions, and addressing issues early, business owners can prevent small problems from snowballing into major crises.   Ben and Aaron also touch on the value of third-party perspectives, like those from their CoLab team, to navigate tough decisions and maintain healthy partnerships. For listeners ready to strengthen their own businesses, the hosts offer a free tool and video on conducting effective quarterly check-ins—just drop "quarterly check" on their socials to access these resources and start building a more connected, resilient team.   Points Discussed:

• People-Centric Approach: Success in business relies on nurturing relationships with employees, managers, vendors, and partners, not just focusing on financials or operations.
• Quarterly Check-Ins: Regular evaluations, using tools like the EOS 5-5-5 system, help align teams, clarify roles, and address issues early to prevent escalation.
• Lessons from 2020: The hosts reflect on past mistakes during the pandemic, where a lack of communication led to team discontent, emphasizing the need for consistent check-ins.
• External Support: Seeking third-party perspectives can help navigate challenges and maintain healthy business relationships.

* Actionable Resource: Listeners can access a free tool and video for quarterly check-ins by messaging "quarterly check" on the podcast’s social channels.

 

Minute by Minute:

0:00 Introduction

3:31 Taking a climate check on your business

7:57 A lesson from not checking in with your baristas

12:55 The consistent maintenance and check ins of relationships

15:46 Key relational tips to remember

SUMMARY:

In this episode, Drew and Ben dive into the essential topic of selecting the right Point of Sale (POS) system for your coffee shop. Whether you're launching a new drive-thru or scaling up with multiple locations, Drew and Ben break down the pros and cons of popular POS systems, with a focus on Square and Toast, to help you make an informed choice.   Drew shares real-world insights on how Square’s reporting tracks sales trends and supports digital loyalty programs, making it a solid starting point. But as shops grow, the conversation shifts to when it’s time to upgrade. Enter Toast—a robust option for multi-location shops needing advanced features like employee management, offline mode, and seamless integrations with delivery platforms like DoorDash and GrubHub.   From avoiding the chaos of complex systems to ensuring your POS supports fast order processing and inventory tracking, this episode is packed with practical advice. Key considerations include ease of setup, reliable reporting, digital loyalty integration, and remote management capabilities to keep your shop running smoothly, even when you’re sipping coffee on a beach somewhere.   Key Takeaways:

• Start Simple with Square: Ideal for new shops with its free software, competitive 2.6% + $0.15 transaction fees, and intuitive design that reduces barista panic.
• Upgrade to Toast for Scale: Perfect for 3+ locations, offering handheld hardware, KDS integration, and delivery app connectivity to streamline operations.
• Must-Have Features: Prioritize easy setup, sales reporting, digital loyalty, and remote access to keep your business flexible and customer-focused.
• Inventory Tip: Stick to basic POS inventory tracking for drinks and ingredients unless you’re managing complex supply chains.

Tune in for a lively discussion filled with frontline barista stories and expert tips to help you choose a POS system that grows with your coffee shop dreams.   Minute by Minute:

0:00 Introduction

2:42 Square, a low barrier to entry

7:57 Loyalty and marketing via Square

13:28 Comparing popular 

17:05 Moving to that next tier of POS

21:00 Inventory inside the POS?

SUMMARY:

Join hosts Aaron, Drew, and Ben as they brew up a lively discussion about the ever-changing seasons of running a coffee business, with a focus on the drive-thru game. Whether you’re dreaming of your first stand, bootstrapping a startup, or scaling to multiple locations, the trio shares wisdom from their ventures in the U.S. and Belize. They explore how strategies evolve over time—think of it like outgrowing your fifth-grade pants—and emphasize the importance of setting milestones to guide your growth, from hiring and equipment to property decisions.   The hosts dive into three key areas: when to bring on staff like a regional manager, whether to stick with used gear or invest in new machines, and how to balance leasing versus buying land without stunting your progress. They highlight cash flow as a critical indicator, warn against overspending or getting stuck in startup mode, and unpack the X factor—those curveballs like market copycats that demand flexibility. With real talk from their own journey, they reveal how cutting costs early (think Square POS and second-hand equipment) can pave the way for strategic investments later.   Tune in for practical tips on multiplying revenue through smart moves like delivery or new product lines, all while keeping that rebellious coffee spirit alive. This episode blends humor, stories, and actionable advice to help you pour your passion into a thriving business, no matter the season. Visit myfirstdrivethru.coffee for more insights and expert guidance to fuel your coffee dreams!   Minute by Minute:

0:00 Introduction

4:11 Cashflow in different stages of your business

9:42 Looking at your stage holistically 

15:30 Don’t get too married to your plan

18:29 Looking for ways to grow revenue

SUMMARY:

Drew and Aaron dive into the exhilarating, yet challenging world of opening a new coffee shop location. The duo shares their real-time experiences, fresh from the frontlines of their latest build-out. From navigating unexpected airport delays to managing the stresses of construction, they’re pulling back the curtain on what it really takes to expand a coffee business.   The duo has opened spots for themselves, roasters, and clients—sometimes two in a single year—and they’ve learned a thing or two along the way. Expect candid insights on choosing the right contractor (hint: it’s not always about the cheapest bid), crafting a solid plan with their battle-tested checklist, and setting realistic timelines that keep everyone accountable. They’ll also unpack the importance of weekly check-ins, mutual respect, and building relationships that benefit both sides—because a happy contractor means a smoother project.   Whether you’re dreaming of your first coffee shop or wrangling the chaos of an existing business, this episode is packed with actionable advice. Plus, they’re offering a free New Location Checklist—drop a request in their socials—and a no-cost masterclass at myfirstdrivethru.coffee to help you level up. Tune in for the highs, lows, and everything in between as The Coffee Experts Club keeps it real about growing a coffee empire, one location at a time.   Minute by Minute:

O:00 Introduction

2:22 Dreaming about starting a new location

6:33 Your contractor, the first thing

11:50 Don’t forget to come up with DATES and EXPECTATIONS

13:04 Weekly check-in times

15:07 R-E-S-P-E-C-T

20:34 We’re ultimately serving the community

SUMMARY:

This week, the trio dives into the power of partnerships. Aaron and Drew, 50/50 partners for three years, unpack the highs and lows of their collaboration, from complementary skill sets to mutual respect that keeps their friendship first and business second. They weigh the pros and cons of partnering with a spouse versus an outside collaborator, offering candid insights on why their dynamic works—and why it might not for everyone. Ben chimes in with thoughtful questions, sparking a lively discussion about picking the right partner, navigating investor pitfalls, and balancing entrepreneurial drive with personal sanity.   Whether you’re dreaming of your own coffee empire or just love a good behind-the-scenes story, this episode is packed with free wisdom from the trenches. Tune in for practical tips on finding a business partner, staying in your lane, and keeping the grind from grinding you down. Plus, hear why Aaron and Drew aren’t taking a dime from their booming Belize venture yet—and how that’s fueling their growth. Grab your favorite brew and join the Coffee Experts Club for a dose of caffeine-fueled inspiration!   Minute by Minute:

0:00 Introduction

3:32 Do you want to do business alone?

5:28 The benefits of not partnering with your spouse

13:23 There can be benefits to age gaps in business partners

16:16 A silent partner

21:59 Getting a partner from outside coffee

SUMMARY:

In this episode, the team dives into the latest Starbucks headline—1,100 corporate layoffs and a 30% menu reduction—unpacking what it means for the coffee industry at large. The hosts explore how big players like Starbucks are "trimming the fat" post-COVID, cutting non-revenue-generating roles and rethinking operational efficiency amid rising inflation and shifting consumer spending. Translating these lessons to indie coffee shops, they discuss the critical balance of labor versus revenue, the importance of agile decision-making, and why understanding your P&L (profit and loss statement) is non-negotiable. From evaluating barista workflows and menu complexity to deciding whether to outsource food production, the hosts share practical insights and real-world examples to help shop owners stay lean and profitable. Expect actionable advice, including how to refine your numbers, leverage weekly scorecards, and avoid the pitfalls of overstaffing or inefficiency. Whether you’re a small indie or dreaming of opening your own shop, this episode is a masterclass in running a tighter, smarter coffee business.   Minute by Minute:

0:00 Introduction

2:30 Headline: Starbucks major layoffs!

7:27 Starbucks being undercut by smaller shops?

15:02 Make sure you’re looking at your P&Ls

18:01 How much food do you bring in house?

20:26 Why is my labor so high?

SUMMARY:

In this episode we tackle one of the biggest challenges for coffee shop owners—rising costs and how to communicate price increases to customers. With commodities like coffee, milk, syrups, and even cups on the rise, how do you balance profitability while maintaining customer loyalty?

Join us as we discuss strategic ways to approach price adjustments, including transparency in messaging, social media strategies, and the role of baristas in customer communication. We also explore the psychology behind pricing and whether removing menu prices might be an effective approach.

If you're navigating the complexities of price increases in your coffee business, this episode is packed with insights to help you make informed decisions while keeping your customers engaged and supportive.

Want access to our free menu pricing tool? Drop “menu tool” in the comments on any of our socials, and we’ll send it your way!

Tune in and learn how to master the delicate art of price adjustments in the specialty coffee industry.

 

Minute by Minute:

0:00 Introduction

5:01 To be direct or not in announcing price increases

12:41 How are we getting pricing updates out to customers?

16:03 Neutrality is necessary when it comes to opinions

18:57 The creative ways we’re dealing with price increases

22:33 We don’t do price increases well

SUMMARY:

On this episode, Aaron and Ben dive into one of the biggest cost drivers for coffee shop owners—coffee beans. With green coffee prices surging by over 60% in the last five years, the need to manage costs has never been greater.

Aaron and Ben explore why more coffee shop owners should consider roasting their own beans, breaking down the financial benefits, challenges, and long-term control it offers. They discuss the impact of supply chain fluctuations, how wholesale sourcing affects your bottom line, and the strategic move of adding a roasting business as a separate revenue stream.

If you’re looking to scale your coffee empire while keeping costs in check, this episode is packed with insights on delegation, cost-cutting, and making smart business decisions in an unpredictable market.

📢 Want to get your hands on the "Delegate and Elevate" tool mentioned in this episode? Reach out on our socials for a free copy!

 

Minute by Minute:

0:00 Introduction

2:20 Why not roast beans yourself?

7:00 Having to adjust where you get your beans

12:42 Recognizing the different phases of your business

16:50 You working in the business may not be a good thing

SUMMARY:

In this episode we dive into a topic that no coffee shop owner likes to talk about—but absolutely should: employee theft, also known as shrink. From giving away free drinks to time theft and inventory mismanagement, small leaks in your business can add up to major losses.

Join us as we discuss real-world experiences and proven strategies to minimize theft, improve accountability, and implement systems that protect your bottom line. We’ll share insights from working with top-tier coffee businesses, break down the importance of a solid P&L, and highlight simple yet powerful inventory controls that can save you thousands.

If you’re ready to tighten up your operations and create a culture of responsibility and respect in your shop, this episode is a must-listen.

 

Minute by Minute:

3:07 Have you heard of “shrink”

6:30 How important your P&L statement is to your business

11:03 Holding people accountable

16:54 You need an inventory system

19:48 Nobody likes to feel like Scrooge McDuck

SUMMARY:

In this episode, we dive into Starbucks’ recent decision to remove the upcharge for alternative milks and explore the broader implications for coffee businesses. While this move may seem like a simple win for consumers, industry insiders know the real costs behind alternative milk pricing. We break down how Starbucks is likely absorbing and redistributing these costs, the psychology behind reducing sticker shock, and what this strategy means for smaller coffee shops trying to balance pricing, profitability, and customer experience.

We also discuss the ever-growing challenge of price increases in the coffee industry and how businesses can navigate customer perception. From strategic price adjustments to creating value-driven experiences, we explore ways to maintain customer trust while keeping operations sustainable. Whether you're a coffee shop owner, barista, or just a coffee enthusiast, this episode offers valuable insights into the business side of your daily brew.

 

Minute by Minute:

0:00 Introduction + Starbucks is not upcharging anymore

4:36 The balance between what we charge and profitability

9:53 “The customer”

14:45 Customer reactions to changing prices

19:10 Always keep an eye on Starbucks operationally

 

SUMMARY:

Thinking about opening a coffee shop but unsure about the costs? In this episode we dive into one of the most frequently asked questions: How much does it really cost to start a coffee shop? Our hosts, along with industry experts Ben and Drew, break down the numbers—from the price of building a brick-and-mortar café to the more affordable options like coffee carts and mobile setups.

We also explore creative funding solutions, partnerships, and alternative business models that can help aspiring coffee entrepreneurs turn their dreams into reality. Whether you're planning to start small or go big, this episode is packed with insights to help you make informed decisions.

Tune in now to learn how to make your coffee business vision a reality—without breaking the bank!

 

Minute by Minute:

0:00 Introduction

4:24 It’s gonna cost how much?!

9:46 Partnering with someone else 

20:42 Taking over a business that needs help

25:40 Partnerships vs doing on your own

SUMMARY:

In this episode we dive into the essential systems that drive successful coffee businesses. Ben and Aaron discuss the power of standardized operations, drawing lessons from franchises like Starbucks while maintaining the independent coffee shop spirit. From streamlining equipment choices to optimizing labor costs and tracking key performance metrics, we explore why having a replicable system is the secret to scaling without chaos.

Discover how a well-structured scorecard can give you control over your business, allowing you to make data-driven decisions instead of relying on gut feelings. Whether you're opening your first location or expanding to multiple stores, this episode is packed with insights to help you build a thriving, efficient coffee brand.

Want to get our coffee shop scorecard template? Comment “scorecard” on any of our socials, and we’ll send it your way!

 

Minute by Minute:

0:00 Introduction

5:58 It’s not recreating the wheel

9:37 Do you have a scorecard?

16:56 Breaking down numbers for multiple locations

24:33 People want to have fun at work

SUMMARY:

In this episode, Aaron and Ben dive deep into the unpredictable world of coffee carts, trailers, and the entrepreneurial journey. From event planning nightmares and wasted product to leveraging risk for growth, they unpack the challenges and opportunities of scaling a coffee business.

The guys share personal stories from their early days in coffee, including the highs and lows of running a cart at unpredictable events and the lessons learned along the way. They explore how owners can move beyond the "hourly rate" mindset and adopt a profit-driven approach.

Key topics include:

• Strategies for managing unpredictable event traffic and minimizing waste.
• Creative business models for coffee trailers, including partnerships and franchising.
• Scaling from a single location to a multi-location brand and why it's critical for long-term success.
• The risks and rewards of investing in growth and building an asset that’s primed for a lucrative exit.

Whether you’re running a coffee cart, dreaming of opening a brick-and-mortar, or planning your exit strategy, this episode is packed with actionable insights for coffee entrepreneurs at any stage of their journey.

 

Minute by Minute:

0:00 Introduction and recap from Susan’s interview

6:37 The unpredictability of remote coffee locations

8:58 The finances need to work

16:32 Your Threshold of risk in business

SUMMARY:

In this episode, we dive deep into the essential art of employee evaluations and their transformative impact on your coffee business. We explore how consistent and structured feedback not only boosts employee morale but also enhances overall performance and retention.

Key topics include:

• The importance of regular evaluations to recognize and retain star employees.
• Why arbitrary raises and unclear expectations can breed frustration and false narratives among team members.
• The power of clear metrics and actionable goals, 
• Creating a culture of ownership and open communication to align your team with the company’s vision.
• Leveraging scorecards and surveys to blend quantitative performance data with team feedback.

Whether you're an owner managing multiple locations or a new manager navigating leadership, this episode is packed with actionable insights and tools to build a thriving, motivated team.

Tune in to learn how effective evaluations can streamline decision-making, foster trust, and drive measurable success in your business.

 

Minute by Minute:

0:00 Introduction

3:41 Evaluating your employees

8:50 But do you really wear every hat?

16:32 Metrics Matter

25:15 Evaluating the overall experience 

SUMMARY:

In this inspiring episode of The Coffee Experts Club Podcast, we dive into the entrepreneurial journey of Susan Arredondo, a coffee enthusiast who turned passion into purpose. Starting with a mobile coffee shop in late 2020, she shares how a heart for community service—especially aiding those affected by natural disasters—sparked the idea for a coffee truck designed to serve free, quality coffee to volunteers and victims. From navigating the challenges of starting a business during the pandemic to eventually expanding to a brick-and-mortar location, she recounts the highs, lows, and invaluable lessons learned along the way.

This episode offers a candid look at what it takes to break into the coffee industry, emphasizing the importance of adaptability, community connections, and continuous learning. Whether you’re considering starting a coffee business or are curious about the behind-the-scenes challenges of mobile versus brick-and-mortar setups, this episode is packed with actionable insights.

Tune in for a story of resilience, growth, and the unyielding drive to bring excellent coffee to the heart of a community.

 

Minute by Minute:

 

0:00 Introduction

4:53 Susan’s mobile shop roots

10:08 Where do you put a mobile coffee trailer?

15:46 The school of learn as you go

SUMMARY:

 

In this episode of The Coffee Experts Club Podcast, the team dives into the inevitable pre-launch jitters that come with starting a new coffee shop—even for seasoned professionals. Whether it's your first location or your 50th, the nerves never truly go away, but they don’t have to hold you back.

We share insights on effective advertising strategies, the importance of standout signage, and why a strong grand opening plan can double as a powerful marketing tool. From leveraging local community connections to navigating the bureaucratic maze of permitting, this episode is packed with practical advice for coffee entrepreneurs.

Listen in for actionable tips on:

• How to market your coffee shop before and during the grand opening.
• Building relationships with city officials and contractors to streamline permits and construction.
• Why investing in the right experts can save time, money, and headaches.
• The value of maintaining strong professional relationships for long-term success.

Whether you're a first-time shop owner or looking to improve your business strategies, this episode will inspire you to face challenges head-on and foster community connections that ensure your coffee shop thrives.

 

Minute by Minute:

0:00 Introduction

3:21 The jitters don’t go away

8:49 What did the permitting process look like opening a shop?

15:42 Shop, cart or truck?

22:24 Taking out loans

SUMMARY:

In this episode we dive deep into the pricing strategies that help coffee shops thrive, even in a challenging economic landscape. Aaron, Ben and Drew tackle the big question every coffee shop owner faces: "Are our prices still the right prices?" From minimum wage hikes to fluctuating ingredient costs, they discuss why regular pricing evaluations are essential and how to decide which drinks need a price adjustment without alienating loyal customers.

Drew and Ben share insights into their own experiences, including how to factor in competitors' prices, balance high and low-margin items, and even run promotions to make price increases feel like a win for customers. They introduce Ben's "Cost per Cup" tool, a powerful resource that provides a clear breakdown of production costs, so shop owners can make informed decisions about pricing. Listeners can get a free copy of this tool by reaching out on social media—just comment "Cost per Cup."

Whether you're a new shop owner or scaling up, this episode is packed with practical advice to help you keep costs in check while ensuring customers feel they’re getting value. Plus, hear how Drew and Aron are navigating the process of opening their third location and the challenges that come with it. Tune in for a thoughtful conversation on pricing, strategy, and finding the sweet spot between profitability and customer loyalty.

 

Minute by Minute:

0:00 Introduction

3:53 Are our prices still the right prices

15:12 Positioning based on competitors

19:25 Frequency of raising prices

SUMMARY:

In this episode of The Coffee Experts Club Podcast, we dive into the world of bootstrapping a coffee business and making your dream a reality. The guys share insights on the approachability of starting out in coffee, where minimal overhead and creative solutions make it possible to launch with limited resources. We discuss ways to find the perfect location, manage equipment costs, and leverage your skills to get the best out of every cup, even if you're on a tight budget.

Our hosts also stress the importance of mentorship and community in navigating the challenges of entrepreneurship. They explore lessons learned from growing within established coffee businesses, the value of a robust support network, and the power of surrounding yourself with people whose skills complement your own. Through personal stories, like Drew, rising from barista to owner, including some unconventional paths like opening locations abroad, we get a candid look at the risks, frustrations, and rewards of going solo in the coffee world. Tune in for practical advice, inspiring stories, and a blueprint for success, whether you're considering your first coffee cart or your tenth café location.

 

Minute by Minute:

 

0:00 Introduction

3:31 Why coffee is a great business to try

7:39 Drew’s journey of becoming a coffee shop owner

17:20 The in-between of trying to build something big

SUMMARY:

In this episode of The Coffee Experts Club, we’re thrilled to introduce Meleni Cruz, owner of Press Coffee House in Battle Mountain, Nevada—a unique coffee spot that blends small-town charm with big-city coffee quality. Aaron stumbled upon this hidden gem on a road trip and was immediately captivated by Meleni’s passion and expertise.

Meleni shares her journey from working as a barista to buying and rebranding the coffee shop she once worked at, transforming it into a thriving hub. Hear about the hurdles she’s overcome, from convincing her husband to dive into the coffee business, to dealing with supply challenges in a remote desert town. She’s even got a mini-warehouse of supplies to ensure her shop never runs out of essentials!

From mastering espresso shots to navigating small-town challenges, Meleni’s story is one of grit, family, and community. This episode is a must-listen for anyone curious about what it really takes to succeed in the coffee world and how a close-knit team can make all the difference. Don’t miss her insights into building a brand, managing resources, and creating a welcoming space in a unique setting!

Tune in and get inspired by Meleni’s journey with Press Coffee House.

 

Minute by Minute:

0:00 Introduction + buying a coffee shop in Battle Mountain

7:29 Revamping an existing coffee shop

12:58 Promoting your own culture to your team

15:33 Getting the things we have is not so easy

24:13 Take it slow

SUMMARY:

In this episode of The Coffee Experts Club Podcast, we dive into the inevitable challenges and growth opportunities that come with competition in the coffee industry. When a rival opens across the street, it’s easy to feel defensive, but thriving businesses use competition as motivation for excellence. Today, we discuss how staying on top in a competitive landscape means honing your brand identity and delivering a consistent experience.

We explore practical approaches to building a business with clear core values, the role of consistency in customer loyalty, and how metrics can keep teams aligned on goals. From team meetings to systemized communication, we uncover strategies for setting high standards and maintaining a robust operation—even when new players enter the scene. Plus, hear insights on customer experience, from reliable car times to upholding brand-specific details, that make a local shop stand out.

Tune in to learn how to turn competitive pressure into an opportunity for growth and become the go-to coffee destination in your community.

 

Minute by Minute:

0:00 Introduction

4:11 Lazy is not how you grow

7:10 What is your unique identifier

13:27 Ways to communicate company values

24:06 Quarterly employee reviews

SUMMARY:

In this episode of The Coffee Experts Club, our hosts dive deep into a critical aspect of coffee stand operations: drive-thru speed and its impact on profitability. While many shops prioritize customer engagement, the hosts emphasize that if drive-thru times lag, even the best customer service or product quality won’t keep customers from leaving the line.

They share personal experiences about how focusing on speed not only satisfies customers but also dramatically boosts sales. From timing car orders with sticky notes to using advanced systems like Zoom timers, they explain the evolution of speed tracking and its benefits. Key points include the importance of coaching baristas on efficiency, fostering a fun and competitive work environment through gamification, and understanding that speed is an essential pillar for long-term success.

The episode also highlights how car times influence customer experience and employee tips, and why coffee shop owners should consider speed as part of their overall customer satisfaction strategy. By mastering drive-thru efficiency, coffee shops can ensure profitability, build better customer relationships, and improve employee satisfaction.

 

Minute by Minute:

0:00 Introduction

6:25 You need the data

11:12 Zoom timers

16:19 Your customers need to be somewhere and so do you

SUMMARY:

In this episode of The Coffee Experts Club Podcast, Ben and Drew dive deep into the challenges of scaling a coffee business and the importance of having a clear roadmap for both financial growth and employee development. They discuss the critical metrics to consider when expanding from one store to multiple locations and the complexities that come with managing a growing team.

Ben and Drew share their experiences in creating business plans, revisiting them as the business evolves, and learning from mistakes along the way. They also highlight the need for structured management systems, the importance of employee growth paths, and how to maintain motivation and engagement within a diverse workforce.

Whether you're a first-time coffee shop owner or looking to expand your operation, this episode provides invaluable insights on building sustainable systems that ensure both business success and employee satisfaction.

 

Minute by Minute:

0:00 Introduction 

5:10 The importance of having a business plan

9:42 Motivating our young staff

14:51 Own Your Store

20:51 Goals for the quarter, goals for the year

SUMMARY:

In this episode of The Coffee Experts Club, we dive into the evolution of coffee shop inventory management and how smart systems can dramatically improve efficiency and profitability. Hosts Aaron, Ben and Drew discuss the journey from old-school, manual ordering methods to streamlined, data-driven systems that help managers make smarter decisions. Learn how their Google Sheets-based tool helps track inventory, prevent over-ordering, and empower managers to adjust stock levels based on real-time insights.

With tips on reducing costs of goods sold (COGS) and managing multiple locations remotely, this episode is packed with actionable strategies to optimize your coffee shop operations. Whether you're running a single café or managing several locations, these insights will help you save money and create a more sustainable, profitable business. Plus, discover how to access their smart ordering sheet and the other essential tools they offer through Coffee Experts Academy.

Key Takeaways:

• The evolution of inventory management from manual to digital
• How smart ordering systems reduce overstocking and waste
• Practical tips for teaching young managers to run a profitable coffee shop
• Remote management of multiple locations using simple, effective tools

Tune in for expert advice on taking your coffee shop operations to the next level!

 

Minute by Minute:

0:00 Introduction

3:35 Origins of the Smart Ordering Sheet

9:59 Rolling out this tool at multiple locations

16:52 I ran out can I borrow from you?

24:20 Most people leave when culture has gone bad

SUMMARY:

In this episode of The Coffee Experts Club, the experts dive even deeper on last week's discussion: understanding your numbers and using them to run a profitable business. Aaron, Ben, and Drew share their experiences with navigating financial challenges in the coffee industry, from the anxiety of managing by bank account balance to developing systems for solid financial tracking. They discuss the importance of transitioning from instinctual decisions to data-driven ones, focusing on profitability and sustainability.

The team breaks down how owners can motivate their staff to care about the bottom line by introducing profit-sharing incentive programs. By simplifying financial data—such as gross sales, cost of goods, and labor—baristas and managers alike can contribute to the overall success of the business while feeling a sense of ownership. They also emphasize the significance of balancing passion with clear numbers and the power of collaboration between leadership and staff.

Whether you're a new business owner or scaling multiple locations, this episode provides actionable insights on how to reduce financial anxiety and build a motivated team that shares in your company’s success. Stay tuned for valuable tips and tools to help you make smart, profitable decisions.

 

Minute by Minute:

0:00 Introduction

5:50 Knowing your numbers gives you authority

9:27 Incentivizing based on profitability

24:34 Can you really be transparent with your numbers?

SUMMARY:

In this essential episode of The Coffee Experts Club Podcast, we dive into the crucial, yet often overlooked topic of profitability. It may not be the flashiest subject, but it’s the one every coffee shop owner must understand to ensure the long-term success of their business. Ben and Aaron discuss why knowing your numbers is the key to avoiding financial pitfalls and share real-life stories of cafes that have struggled—or even closed—due to lack of financial oversight.

We explore common mistakes, like relying solely on bank accounts to gauge business health, and offer actionable advice for managing costs and improving profitability. From the importance of using accounting software and hiring a bookkeeper, to setting up incentive plans that empower managers to think like owners, this episode is packed with insights to help you take control of your coffee shop’s finances.

Whether you're a new coffee shop owner or a seasoned pro, tune in to learn how to make your business not just survive, but thrive.

 

Minute by Minute:

0:00 Introduction and the waves of budgeting

7:44 Bank accounts and accounting software

12:30 Measuring efficiency

19:58 Counting the cups

 

SUMMARY:

In this episode of The Coffee Experts Club Podcast, hosts Ben, Drew, and Aaron discuss the innovative strategies they've used to drive customer engagement and sales at their coffee shops, particularly in Belize. They share how they've adapted to a tech-limited environment by leveraging WhatsApp for marketing, building community-driven initiatives, and creating spontaneous, buzz-worthy promotions. Drew recounts the success of a recent flash sale that led to a surge in sales, while Ben emphasizes the importance of speaking directly to local communities. From finding your shop’s unique niche to engaging with customers on a personal level, this episode is full of actionable insights for coffee shop owners looking to connect with their audience in meaningful ways. 

Tune in to learn how to foster loyalty, increase visibility, and make your coffee business thrive, no matter where you are!

 

Minute by Minute:

0:00 Introduction 

3:07 The MOST important part of marketing

6:22 Collaboratives when done right

20:16 Marketing doesn’t have to be all you

23:42 What makes your coffee shop unique

SUMMARY:

In this episode of The Coffee Experts Club, the team welcomes back Jonathan Maiers to dive into the challenges and unexpected opportunities that arise when expanding a coffee business. Jonathan shares his journey of opening a second location for his coffee shop in Great Falls, Montana—a decision that came about quite unexpectedly. He explains how he stumbled upon a vacant drive-thru space attached to a gas station, a serendipitous find that transformed into a fully operational coffee location in just three months.

Jonathan discusses the unique logistics and creative problem-solving involved in turning this unconventional space into a profitable venture. He touches on the importance of thinking outside the box, especially when it comes to growth and expansion. The episode delves into the nitty-gritty of navigating local regulations, negotiating leases, and adapting to customer flow in a shared business space. The conversation also explores broader themes of strategic pivoting, taking calculated risks, and leveraging community relationships to drive traffic and build a brand.

Listeners will gain insights into the benefits and drawbacks of unconventional locations, like being attached to a gas station, and how to manage these spaces for maximum visibility and customer engagement. Jonathan's story is an inspiring testament to the power of agility and resilience in the coffee business, emphasizing the need to stay open to unexpected opportunities that could potentially redefine a brand's growth strategy.

Whether you're a seasoned coffee shop owner or just starting out, this episode offers valuable lessons on how to capitalize on unique business opportunities and navigate the complexities of expansion with confidence.

 

Minute by Minute:

0:00 introduction + grease traps and septic backups

4:55 The juking and pivoting of opening a new location

12:21 Move aside $2 day, we’re doing FREE

17:21 The things that come along with the building itself

23:40 Franchising with the right people

SUMMARY:

In this episode of The Coffee Experts Club Podcast, we dive deep into one of the most critical aspects of running a successful coffee shop: people management. Join us as Ben and Drew, seasoned coffee shop operators, share their experiences and strategies on how to build, train, and retain a stellar team that aligns with your company’s ethos and culture.

With a combined experience of managing over 20 locations and more than 150 employees, our guests provide a wealth of knowledge on the complexities of hiring the right talent, developing effective training programs, and fostering a positive work environment. They emphasize that while the right people can elevate your business, the wrong hires can be a costly mistake. 

Listeners will learn about the importance of structured training, the balance between experienced and inexperienced hires, and how to cultivate a workplace that attracts and retains enthusiastic employees. Whether you’re a coffee shop owner, manager, or aspiring entrepreneur, this episode offers valuable insights into mastering the art of people management in the coffee industry. Don’t miss it!

 

Minute by Minute:

0:00 Introduction and what people mean to your business

4:34 The hiring, onboarding and training process

15:24 The right experience level to target for your team

17:47 Interviews to determine energy

21:29 Do you really want all the people you manage to ascend?

26:47 How long do you wait before you cut somebody

SUMMARY:

In this episode of The Coffee Experts Club Podcast, we dive into one of the most critical decisions for any coffee business: selecting the right location. Whether you're dreaming of opening your first shop or expanding to a new site, our hosts share valuable insights on what to look for—and what to avoid.

We discuss common pitfalls, like choosing a spot with poor visibility, heavy traffic, or challenging ingress and egress. Learn from real-world examples of locations that seemed promising but ended up being traffic nightmares, causing lost customers and missed opportunities. We also explore unconventional approaches, such as revamping underutilized spaces in shopping centers or partnering with local property owners to secure high-traffic, low-cost sites.

Our hosts emphasize the importance of understanding traffic patterns, demographic studies, and your target customer’s daily habits. Whether it’s being near schools, sports fields, or key intersections, this episode is packed with tips to ensure your coffee shop thrives by being in the right place at the right time. Tune in and make sure your next location is a winner!

 

Minute by Minute:

0:00 Introduction

2:41 Think about traffic

12:51 A bit of magic in deciding a location

17:21 Do you know your avatar?

25:04 Have a list to work from when building your coffee shop

SUMMARY:

In this episode the guys dive into the evolving landscape of the coffee industry, exploring the growing competition from unconventional rivals like McDonald's new sub-brand, Cosmc's. The conversation covers the rise of alternative beverage shops that are expanding beyond traditional coffee offerings to include energy drinks, specialty sodas, and more. The hosts discuss the concept of the "third place"—a communal space between work and home—and how coffee shops have long fulfilled this role, but now face new challenges from these emerging trends.

They also touch on the importance of craft and quality in coffee, emphasizing how specialization has helped coffee shops maintain their relevance. The episode wraps up with reflections on how large brands like McDonald's are tapping into this market with innovative approaches, and the potential implications for local coffee businesses. Whether you're a coffee shop owner or a fan of the industry, this episode offers a thought-provoking look at the future of coffee culture.

 

Minute by Minute:

0:00 Introduction

5:31 CosMc

10:58 Don’t forget the craft of it all

19:20 A whole new brand standing on its own

SUMMARY:

In this episode Aaron, Ben, and Drew sit down with Clay Weigand, a passionate coffee entrepreneur with an inspiring journey. Clay shares his story, starting as a 16-year-old at Dutch Bros, where he developed a deep appreciation for customer service and coffee culture. He recalls his nights on the graveyard shift, where his curiosity led him to dismantle coffee machines, dreaming of one day owning his own shop.

Clay’s journey took him from Dutch Bros to Good Bean in Jacksonville, where he was mentored by barista trainer Jake Tarando, deepening his understanding of the science behind coffee. His path then led him to Tennessee, where a chance encounter with a local roaster opened doors he never expected. Despite his youth and inexperience in business, Clay was offered an opportunity to take over a roastery, which he transformed into Bad Habit Coffee. He talks about the challenges of starting a coffee shop and the unexpected twists that led to its success.

The episode delves into Clay’s philosophy on coffee, from his Dutch Bros-inspired customer service approach to his third-wave coffee shop aesthetic. He shares his thoughts on small-batch roasting, community building, and the personal connections that coffee fosters. Clay’s story is one of passion, learning, and embracing opportunities, making this episode a must-listen for anyone interested in the coffee industry or entrepreneurial journeys.

 

Minute by Minute:

 

0:00 Introduction

4:25 Clay’s coffee origins

13:16 A passion for roasting

17:31 From nerdy roaster to actual coffee expert

22:53 Is there still a place for small batch coffee for Clay?

 

SUMMARY:

In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew delve into the critical importance of focus and specialization in the coffee and restaurant industries. Using In-N-Out Burger as a prime example, they discuss the benefits of limiting menu options to excel in quality and customer satisfaction. The conversation explores the pitfalls of diversifying too broadly, illustrated by Drew's experience with the challenges of offering avocado toast in coffee shops.

The trio emphasizes the need for coffee shops to stick to their core offerings while thoughtfully innovating within their niche. They share insights on leveraging local partnerships to enhance product offerings without diluting brand identity. The episode highlights the value of measured innovation, drawing from their experiences in Belize, where they've successfully integrated local vendors and seasonal products.

Listeners will gain valuable perspectives on balancing menu variety, maintaining quality, and strategically expanding offerings. Whether you're a coffee shop owner or an enthusiast, this episode provides actionable insights into mastering your craft and growing your business sustainably. Tune in to learn how to stay true to your passion while navigating the complexities of the food and beverage industry.

 

Minute by Minute:

0:00 Introduction

2:28 Let’s talk about In N Out

5:24 Food baits us all in

9:39 Offering unique items over popular 

11:30 Finding the right things to produce in house

17:51 What is my passion source

SUMMARY:

In this episode of The Coffee Experts Club Podcast, we revisit our insightful conversation with Derek Tonn, Vice President at Black Rock Coffee. Derek offered a rare glimpse into the operational strategies of a large coffee chain with over 100 locations. He shared invaluable lessons on scaling business operations, particularly in the context of technology upgrades, such as the challenges and rewards of transitioning to a new point-of-sale (POS) system.

Whether you're managing a small café or aiming to expand into a multi-location chain, this episode is packed with practical advice such as the importance of keeping your operations efficient, tracking key metrics, and the role of technology in supporting a growing team. We also explore how to apply these big-chain insights to smaller coffee businesses, emphasizing the necessity of planning and adapting tools as your business evolves.

Tune in to learn how to map your journey to success, track your progress with meaningful data, and make strategic decisions that can drive your business forward, regardless of its size.

 

Minute by Minute:

0:00 Introduction and Drew vs the hurricane

2:56 Revisiting Derek Tonn’s interview and switching POS systems

11:26 Tracking your metrics is important

20:49 Nobody wants to work forever

SUMMARY:

In this insightful episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew sit down with Derek Tonn, CEO of Black Rock Coffee, to delve into the complexities of upgrading a point of sale (POS) system across over 100 locations. Derek shares the journey of moving from a limited POS system to Revel Systems, an iPad-based, cloud POS with an open API, enabling seamless integration with various enterprise systems.

Derek explains the challenges and triumphs of integrating their new POS with third-party applications like Seven Shifts for time and attendance, and Patronix for online ordering. Also how these integrations have streamlined operations, enhanced reporting accuracy, and boosted customer experience through a cohesive system that allows for real-time data flow and unified inventory management.

Derek also discusses the strategic importance of choosing technology partners that specialize in specific functionalities rather than opting for an all-in-one solution. From ensuring consistent naming conventions across menus to leveraging data for optimizing supply chains, this episode is packed with practical advice for coffee shop owners looking to scale their operations efficiently.

Whether you're running a single location or managing a multi-store operation, this episode offers valuable insights into the tech-driven strategies that can propel your business forward. Tune in to hear Derek’s expert tips and lessons learned from overseeing a massive technology upgrade at Black Rock Coffee.

 

Minute by Minute:

 

0:00 Introduction and get to know Derek Tonn

6:51 Pursuing the best point of sale system

11:00 The pain of swapping software for your business

15:42 Flowing data between many different stores

21:41 Considering supply chain across regions

26:14 Utilizing vendors at a large scale

28:20 Suggestions for technology and your growing process

SUMMARY:

This week the guys reflect on their engaging interview with industry veterans Paul Tostberg and Andrew Schmunk. Dive deep into the unique dynamics of running a coffee shop in a college town, where the seasonal ebb and flow of students creates both challenges and opportunities. The hosts share their experiences and lessons learned from managing a predominantly young workforce, the importance of standard operating procedures (SOPs), and the critical role of training in maintaining high customer service standards.

The discussion also explores the complexities of the coffee industry, from employee management and customer service to the intricacies of coffee roasting and brewing. Learn about the layers of expertise required to succeed in this competitive field and the importance of fostering a clear career progression path for motivated employees. 

Whether you're a coffee enthusiast or a business owner, this episode offers a wealth of knowledge and practical advice to help you navigate the vibrant and ever-evolving world of coffee. Tune in to discover how passion, dedication, and strategic planning can transform a simple cup of coffee into a thriving business.

 

Minute by Minute:

0:00 Introduction

3:41 The pitfalls of having a staff all the same demographic

8:31 Making a career ascension plan for coffee

16:41 You think you know coffee

SUMMARY:

In this episode, hosts Aaron and Ben dive into an insightful conversation with Andrew Schmunk and Paul Tostberg from Coffee Culture, highlighting the unique dynamics of running a coffee shop in a bustling college town.

Paul and Andrew share how the presence of a large student population influenced their decision to establish Coffee Culture in Corvallis, emphasizing the importance of adapting to seasonal shifts in customer flow and sales. They discuss their strategic approach to staffing, drawing from a talented pool of college students and the challenges and benefits that come with it.

The conversation takes a deeper turn as they explore their meticulous process of training baristas, the significance of creating robust standard operating procedures (SOPs), and the continuous effort to improve their coffee brewing methods. Andrew, with his background in food science, sheds light on the scientific precision and experimentation involved in perfecting their coffee brewing process, from grind size adjustments to pulse settings on brewers.

Listeners will gain a unique perspective on the intricate world of coffee roasting and brewing, learning about the importance of consistency, measurement, and taste in delivering the perfect cup of coffee. The episode wraps up with a discussion on their approach to customer education, providing simple yet effective guidelines for brewing coffee at home.

 

Minute by Minute:

0:00 Introduction

2:42 Choosing a college town

6:52 Hiring not for experience, but personality

10:08 Winning systems

16:26 Secrets from the coffee lab

30:48 A bit about Tri Cities heat

SUMMARY:

In this episode of The Coffee Experts Club Podcast, hosts Aaron and Ben revisit their enlightening conversation with Brandon Eastman from Bentley's Coffee, featured in the previous episode. Brandon, who operates five locations across Albany and Salem in the heart of Oregon, shared invaluable insights on carving out a unique identity in the highly saturated Pacific Northwest coffee market.

Aaron and Ben dive deeper into the strategies that make Bentley's Coffee stand out, discussing Brandon's innovative approach to creating proprietary blends and ingredients from scratch. They explore how this commitment to quality and uniqueness helps Bentley's not only differentiate itself but also build a loyal customer base, even in an area dominated by well-known brands like Dutch Bros and Starbucks.

The hosts also touch on the importance of understanding and catering to your ideal customer, or "ideal avatar," and how Bentley's has successfully done this by focusing on dog lovers with their unique offerings like organic pup cups. Aaron and Ben highlight the significance of cutting out the middleman to reduce costs and increase profitability, drawing parallels to their own experiences in the coffee industry.

This episode is packed with actionable insights for coffee shop owners and enthusiasts alike, emphasizing the balance between innovative marketing and smart business practices to thrive in a competitive market. Tune in to hear more about Brandon's journey and how his strategies can inspire your own coffee business success.

 

Minute by Minute:

 

0:00 Let’s talk about Drew’s beard

1:57 How Brandon stands out in Oregon

7:11 Leaning into the love of dogs

10:13 Cutting out the middleman

22:23 The whole new drink every week idea….

24:37 Adding hard goods to your shop

SUMMARY:

In this episode of The Coffee Experts Club Podcast, Aaron, Ben, and Drew sit down with Brandon Eastman, the innovative mind behind Bentley's Coffee. Brandon's journey from a Dutch Bros franchisee to creating his own unique brand is nothing short of inspiring. Situated in mid-level Oregon, just south of Portland, Bentley's Coffee has not only expanded to multiple locations but has also cultivated a beloved community culture.

Brandon shares the story behind Bentley's, named after his 18-and-a-half-year-old Yorkie Shih Tzu, who embodies the brand's friendly and welcoming spirit. The conversation dives into the unique aspects of Bentley's Coffee, such as their commitment to crafting homemade syrups and ingredients, their innovative promotional strategies, and their dedication to community involvement, especially through initiatives supporting local animal shelters.

Listeners will learn about the challenges and triumphs of creating a distinct coffee experience in a competitive market, the importance of building a strong company culture, and the benefits of focusing on a niche—in Bentley's case, catering to both coffee lovers and their furry companions. From the delightful pup shakes made with real bananas and organic peanut butter to their extensive promotional campaigns, Bentley's Coffee stands out by offering something truly special.

Join us for an insightful and heartwarming discussion with Brandon Eastman, as we explore what it takes to build a successful and unique coffee business in today's market. Whether you're a coffee entrepreneur or a lover of a good brew, this episode is packed with valuable lessons and inspiring stories.

 

Minute by Minute:

0:00 Introduction

5:20 Bentley’s brand is for the dogs

13:27 A drink for every week of the year

17:42 Made in house

25:42 Future plans for growing Bentley’s

SUMMARY:

In this episode of The Coffee Experts Club, hosts Ben and Drew reflect on their recent interview with Cody Anderson, founder of Houdini Coffee Roasters and a longtime friend. They delve into Cody’s inspiring journey from roasting for Black Rock Coffee to starting his own company.

Ben and Drew discuss Cody's career evolution, highlighting his transition from working at Ethos Bakery and Coffee Shop to finally launching Houdini Coffee Roasters. They admire his steady progress toward his ultimate goal of running his own coffee roasting business, emphasizing his vast knowledge and hands-on experience in the coffee industry.

Listeners will hear about Cody’s exceptional skills in both coffee roasting and machine maintenance, as well as his unique approach to customer service. Ben and Drew share anecdotes about Cody’s meticulous attention to detail and his ability to manage teams effectively—skills honed over years of dedication and hard work.

The hosts also explore the business potential in the coffee industry, particularly for those interested in coffee roasting and tech services. They highlight the high demand for skilled espresso machine technicians and how Cody's expertise positions him perfectly to fill this niche.

Join Ben and Drew as they celebrate Cody Anderson’s achievements and discuss the bright future ahead for Houdini Coffee Roasters. Whether you're a coffee enthusiast, aspiring roaster, or simply curious about the inner workings of the coffee industry, this episode offers valuable insights and inspiration.

 

Minute by Minute:

0:00 Introduction and predicting the weather in Belize

5:23 Cody moving towards being his own roaster

16:30 When Drew wanted to learn what Cody did

20:13 Ascending with Cody

26:19 There may be Cody’s on your team now

SUMMARY:

In this episode of The Coffee Experts Club, Aaron, Ben, and Drew sit down with Cody Anderson, the founder of Houdini Coffee Roasters. Cody shares his inspiring journey from a passionate coffee enthusiast to a business owner carving out his niche in the competitive world of coffee roasting.

Cody details the multi-faceted nature of his business, which goes beyond just roasting exceptional coffee. He offers a full suite of services, including barista training, shop layout consulting, equipment sales and repair, and more. This holistic approach aims to support local coffee shops comprehensively, making Cody a trusted partner for new and established businesses alike.

Listeners will hear about Cody's extensive experience, including his significant contributions to well-known coffee chains and his hands-on expertise with various roasting machines. He discusses the thought process behind choosing his current roasting machine and how he plans to maintain the craft-oriented, manual control he loves.

Cody also delves into his vision for building a strong, supportive team at Houdini Coffee Roasters. He emphasizes the importance of creating a positive work environment for young talents, providing them with opportunities to grow and learn just as he did in his early career.

Tune in to hear Cody's heartfelt stories, his challenges and triumphs, and his strategic plans for the future. Whether you're a coffee shop owner, an aspiring roaster, or just a coffee lover, this episode offers a wealth of insights and inspiration.

Highlights:

• Cody's comprehensive business model: roasting, equipment sales, barista training, and more.
• The journey from working with major coffee chains to starting his own business.
• The importance of building trust and long-term relationships in the coffee industry.
• Choosing the right roasting equipment and maintaining a craft-oriented approach.
• The vision for fostering young talent and building a supportive team culture.

Join us for an engaging conversation that highlights the passion, dedication, and expertise behind Houdini Coffee Roasters. This episode is a must-listen for anyone interested in the art and business of coffee roasting.

 

Minute by Minute:

 

0:00 Introduction and more locations in Belize? 

6:16 Houdini Coffee Roasters

10:18 Some decision making in the roasting business

17:53 On needing another Cody

23:35 Staying local or expanding bigger

25:21 What sets Houdini apart

SUMMARY:

In this episode of The Coffee Experts Club, hosts Aaron and Ben dive deep into the world of coffee trendsetting and the bold decisions that define successful coffee entrepreneurs. Aaron and Ben have a discussion inspired by their recent conversation with Paul Tosberg of Coffee Culture in Corvallis.

Paul's journey from launching one of the earliest drive-thru coffee shops in the U.S. to building a multi-location, self-sustaining coffee business serves as a central theme. The hosts explore how Paul navigated the coffee landscape of the early '90s without the modern resources we take for granted, his innovative integration of a photo lab with his coffee shop, and the strategic pivot he made to focus solely on coffee roasting and retail.

Listeners will hear insights on the importance of foresight, risk-taking, and adaptability in the coffee industry. Aaron and Ben also share their personal experiences and business philosophies, emphasizing the necessity of multiple locations for financial stability and growth. They touch on their own venture in Belize, their strategic planning to open multiple stores without drawing personal income in the early stages, and the broader lessons they've learned about leveraging revenue for sustainable expansion.

This episode is packed with practical advice and inspirational stories for coffee entrepreneurs, whether you're just starting or looking to scale your operations. Tune in to learn about the mindset and strategies that can transform your coffee business from a single shop into a thriving chain.

 

Minute by Minute:

0:00 Introduction and Innovation in coffee

8:36 Focusing on what actually builds success and wealth in coffee

15:45 Economies of Scale

 

SUMMARY:

Join us for an inspiring episode of The Coffee Experts Club as we sit down with Paul, a pioneer in the Coffee Culture of Corvallis since 1993. Discover how Paul and his wife Lisa transitioned from the fast-paced life of Southern California to the heart of Oregon, where they launched their first drive-through coffee stand, Photo Espresso. Paul shares the trials and triumphs of starting a business in a college town, expanding to four locations, and creating a beloved community hub.

Special guest Andrew joins us to share his unique path to becoming the head roaster at Coffee Culture, emphasizing the blend of passion, science, and a bit of luck that fuels great coffee.

Whether you're a budding entrepreneur, a coffee enthusiast, or just love a good origin story, this episode is packed with insights and inspiration. Tune in and learn how Paul Tostberg and Lisa have crafted a legacy in the world of coffee.

 

Minute by Minute:

 

0:00 Introduction and the man sweeping by the dumpster

3:49 Starting a coffee chain in Corvallis 

6:41 The confidence to just do coffee

9:27 Going from one store to 4!

14:25 Jumping into roasting

24:13 Balancing tech and vision and desires for your coffee shop

SUMMARY:

Welcome to the latest episode of Coffee Experts Club! In this episode, Aaron takes a day off, giving Ben and Drew a chance to dive into their recent experiences and discussions. From mustache compliments to exploring the lush landscapes of Belize, join the conversation as they share their insights from their conversation with Malcolm Robinson of Gallon Jug.

Discover the hidden paradise of Gallon Jug Lodge as they discuss the breathtaking beauty of the Belizean rainforest and the unique experiences it offers. From horseback riding to sampling their own locally grown coffee, the team paints a vivid picture of this exclusive destination.

Delve into the details of their tour with Mr. Malcolm Robinson, exploring the intricacies of coffee cultivation at near sea level altitudes. Learn about the challenges and triumphs of growing coffee in such an environment and the dedication behind producing some of the finest beans in Belize.

Explore the cultural pride of sourcing locally and the importance of showcasing Belizean coffee to the world. From discussions on branding to potential collaborations, the team reflects on the value of supporting local industries and the possibilities for future partnerships.

Join the Coffee Experts Club as they share their adventures, insights, and dreams of bringing the best of Belizean coffee to coffee enthusiasts everywhere. Tune in for a journey through the flavors and landscapes of Belize's coffee culture like never before!

 

Minute by Minute:

0:00 Introduction and living in paradise

5:47 Growing coffee at low altitude!

8:31 Where are people in Belize getting their coffee from?

12:39 Retiring in Belize

23:10 The other industries Malcolm Robinson is involved in

SUMMARY:

In this captivating episode of The Coffee Experts Club, hosts Aaron, Ben, and Drew delve into the enchanting world of Belizean coffee with none other than Malcolm Robinson, the mastermind behind Gallon Jug Estate. Joined by special guest Malcolm, the trio explores the unique journey that led him to Belize and the remarkable story of how Gallon Jug Estate became a beacon of exceptional coffee production in the heart of Central America.

Listeners are treated to an intimate glimpse into Malcolm's life, from his initial skepticism about relocating to Central America to his profound love affair with Belize. Malcolm paints a vivid picture of Gallon Jug Estate, a 50,000-acre oasis nestled amidst 550,000 acres of protected rainforest, where every cup of coffee tells a story of passion, dedication, and sustainability.

With each anecdote, Malcolm unveils the intricacies of coffee cultivation at Gallon Jug, from the meticulous harvesting process to the art of roasting and packaging. Despite facing challenges like unpredictable weather and wildlife, Malcolm and his team remain steadfast in their commitment to producing the finest Belizean coffee, elevating it to international acclaim.

The episode brims with admiration as Aaron, Ben, and Drew express their gratitude for the privilege of partnering with Malcolm and Coffee de Los Mayas. Drew's firsthand account of his visit to Gallon Jug Estate underscores the magic of Belizean coffee, leaving the hosts and listeners alike in awe of its purity and flavor.

Join The Coffee Experts Club on a journey to paradise as they uncover the untold story behind Belizean coffee and celebrate the spirit of innovation, collaboration, and sustainability that defines Gallon Jug.

 

Minute by Minute:

 

0:00 Introduction and welcome Malcolm Robinson

3:54 Malcolm’s backstory

13:44 Not so bad working in paradise

16:54 Some of the challenges

19:15 Wisdom on opportunities

SUMMARY:

In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew delve into the innovative strategies and bold moves of Coffee Republic, a favorite among the trio. Joined by Jonathan Maiers from Coffee Republic in Great Falls, Montana, the conversation sparks reflections on the remarkable journey and insights gained from the Coffee Republic team.

With roots in the Black Rock coffee movement of Southern California, Coffee Republic defied convention by venturing into uncharted territory. Jonathan Maiers, founder of Coffee Republic, took the leap from a successful franchise model to establish their unique brand in Montana, a state known for its mom-and-pop coffee shops. The hosts commend Maiers' bravery in uprooting his family and creating something entirely new in a different climate.

From the bold decision to build their first location from scratch to the introduction of innovative offerings like nitro cold brew, Coffee Republic set itself apart in the Montana coffee scene. The hosts recount Drew's firsthand experience in assisting with the grand opening, emphasizing the attention to detail and quality that defined Coffee Republic's approach.

Reflecting on the keys to success, the hosts discuss the importance of consistency, quality, and customer-centricity. Drawing parallels to Starbucks' success through consistency, they highlight the critical role of operational excellence in building a loyal customer base. The conversation evolves into the significance of scaling operations beyond a single location, creating opportunities for growth and advancement within the company.

The hosts share insights on the strategic advantages of sharing management across multiple locations, creating an organic path for career progression for employees. This innovative approach not only fosters a stronger company culture but also improves the bottom line by streamlining operations.

As the conversation unfolds, the hosts underscore the importance of maintaining the "magic" of a successful business model while adapting to new environments. By focusing on speed, quality, and customer experience, Coffee Republic exemplifies how a coffee shop can thrive anywhere with the right formula.

Join Aaron, Ben, and Drew as they explore the journey of Coffee Republic and the valuable lessons learned from Jonathan Maiers' bold and visionary leadership. Discover how this small-town coffee shop is brewing success beyond borders, one cup at a time.

 

Minute by Minute:

0:00 Introduction

4:27 Committing to a place like Montana

11:35 The magic elements of coffee

14:49 The benefits of more locations

25:17 Do you always need to buy the building?