The Coaching Edge: A Business Building Podcast – Details, episodes &amp; analysis

Double Your Profit in 2025 FREE Masterclass

Read moreCollapse

EP 37: The Basics of Launching a Coaching Business

Monday, March 3, 2025 • Duration 36:48

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.

I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business.

✅ Get the FREE Launch Fundamentals Checklist ✅

Want to work with me? Check out the resources I offer 👇

My $37 Pricing Masterclass

Read moreCollapse

EP 36: Online Coaching Courses: FAQs (Part2)

Monday, February 17, 2025 • Duration 33:20

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed, you’re not alone. In this episode, I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.

We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.

What You’ll Learn in This Episode:

❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.

💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.

✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.

⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology.

💰 How do I price my course? A deep dive into pricing strategies—especially for group coaching programs—so you can charge confidently and profitably.

📄 Do I need a fancy sales page? What actually moves the needle when selling your course (hint: it’s not an expensive website).

🎯 What if I have two different audiences? How to create a course that serves multiple audiences without diluting its impact.

If you’ve been spinning your wheels trying to figure out the right way to launch your course, this episode will give you the clarity and confidence you need to take action.

The idea of launching an online course is exciting—passive income, bigger impact, more freedom—but for most coaches, the reality looks more like:

EP 35: Online Coaching Courses: Why You Should Create One (Part1)

Monday, February 3, 2025 • Duration 31:20

If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.

Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:

🔹 How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
🔹 Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
🔹 The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
🔹 Adding passive income streams to your coaching business so you’re not relying solely on client sessions.
🔹 Creating flexible, repurposable content that can be used in multiple ways to generate revenue.

If you’re looking for more income, more impact, and more flexibility, an online coaching course might be exactly what your business needs.

The idea of launching an online course is exciting—passive income, bigger impact, more freedom—but for most coaches, the reality looks more like:

❌ Paralysis over what to include (and what to leave out)
❌ Too many course ideas, not enough clarity
❌ Confusion over tech, marketing, and launch strategies
❌ No time for months-long funnels—you need income now

That’s exactly why I created Coaching Course Creator (CCC)—a step-by-step program designed to take you from idea to fully built course with clarity, strategy, and expert support every step of the way.

💡

EP 34: How to Make 2025 Your Most Profitable Year Yet (Part 2)

Monday, January 13, 2025 • Duration 28:38

In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing.

Are you charging too little or what you're worth?

If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices feel like a daunting task. This episode makes it easier!

Here’s the thing—your value is not just about the time you spend with clients, it’s about the transformation you provide. I dive deep into the mindset shifts and actionable steps that will help you price with confidence and take your coaching business to the next level.

What I Discuss:

1. Building Confidence in Your Value
You can’t price effectively if you don’t fully believe in the value you bring to your clients. In this episode, I share how to build confidence in your value and justify your pricing—whether you’re offering one-on-one sessions or group programs.

2. Understanding the Hidden Costs of Coaching
Many coaches overlook the hidden costs associated with delivering coaching services, from time spent on preparation to administrative work and ongoing client support. These hidden costs need to be factored into your pricing. I break down exactly what to consider so you’re not undercharging for your services.

3. Sales Strategies That Actually Work
Sales calls can be intimidating, but they don’t have to be. I share strategies for improving your sales calls, from how to position your offers to how to confidently discuss your pricing. The key is to believe in the transformation you offer, and your confidence will shine through.

4. Pricing Group Programs
Setting the right price for group coaching programs can be tricky. How do you ensure you’re charging enough while still providing value to your clients? I talk about , how to build value into your programs, and why your group rates should reflect the value you’re providing to a wider audience.

EP 33: How to Make 2025 Your Most Profitable Year Yet (Part 1)

Monday, December 30, 2024 • Duration 37:44

Ready to make 2025 the year your coaching business truly thrives? Let's go!

In this episode of The Coaching Edge, I dive into the keys to unlocking your full potential and reaching your revenue goals next year, without burning out.

I break down the key steps to help you scale your business so you can work smarter, not harder.

1. Goal Setting: Feeling-Based vs. Revenue-Based Goals
Goal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode, I discuss the importance of setting both feeling-based goals and revenue-based goals for your coaching business. Feeling-based goals give you the motivation and vision, while revenue-based goals keep you grounded in measurable outcomes.

I also talk about the crucial mindset shift when it comes to achieving profit as a coach: being stubborn with your goals but flexible with your methods. Business is an experiment, and the key is learning from every step, adjusting along the way, and never losing sight of your vision.

2. Creating a Balanced Offer Suite
One of the most powerful ways to increase your coaching revenue is by building a well-rounded offer suite. I discuss the importance of having a mix of free, low-ticket, mid-tier, and high-ticket offers that cater to different levels of your audience. If your offer suite is feeling incomplete, next year’s goal should be to fill in at least one of the gaps to maximize your revenue potential. I’ll share how to structure your offers for maximum impact and scalability, so you can build a profitable coaching business without stretching yourself too thin.

3. Identifying Energy Drains and Gains

In this episode, I highlight the importance of identifying the energy drains and energy gains in your coaching business. Where are you losing energy? Where are you feeling energized? By making a conscious effort to focus on what energizes you, you can significantly shift the balance and optimize your productivity. Plus, I share my and strategies to streamline your work and ensure that you’re not just working harder, but smarter.

EP 32: The Art of Networking for Coaches with Executive Coach Kristen Sharp

Monday, December 16, 2024 • Duration 36:08

This week on The Coaching Edge, I'm joined by Kristen Sharp.

Kristen is an Executive Coach, Speaker and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.

We talk about...

How to build a coaching business without relying on social media or a big newsletter list

Why 1:1 conversations and getting face time in front of people is so key to building your business

How to leverage those people who already like, know and trust you to help you get more clients

How to create the most effective presentations or workshop offers to corporate audiences and clients

Connect with Kristen here ✨

Want to work with me? Check out the resources I offer 👇

Ready to double your profit in 2025? Let's go! I have your free ticket to 2x your revenue here 🎟

EP 31: How to Show Up As a Successful Coach (Even When You Don't Feel Successful)

Monday, December 2, 2024 • Duration 32:48

82% of coaching practices fail in the first two years!

In this episode of The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice.

You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice.

You need to own your expertise as a coach and build confidence, I'm going to show you how in this episode.

Ready to double your profit in 2025? Let's go! I have your free ticket to 2x your revenue here 🎟

Want to work with me? Check out the resources I offer 👇

Read moreCollapse

EP 30: 10 Things I Wish They Told Coaches in Certifications

Monday, November 18, 2024 • Duration 33:24

In this episode of The Coaching Edge, I’m sharing the ten game-changing insights I wish I’d known when I started my coaching career.

We’re diving into the realities of building a coaching business—the challenges, the loneliness, and the invaluable lessons along the way. I discuss why having a solid support system is essential, how to authentically connect with an audience, and why warming up your community before selling is critical for long-term success.

We’ll also talk about the power of sharing personal stories, adapting your business approach as you grow, and letting go of attachment to sales outcomes so you can focus on delivering true value.

Tune in for a candid look at what it really takes to thrive as a coach, with practical advice to help you navigate the ups and downs with confidence and authenticity.

Psst, you're invited to my Open House, happening November 21st at noon ET. Get the invite here 📩

See you there!

Want to work with me? Check out the resources I offer 👇

Read moreCollapse

EP 29: Finding Your Voice on Social Media

Monday, November 11, 2024 • Duration 29:44

Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.

In this episode, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.

We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful.

Social media can feel overwhelming for coaches, but the right approach makes all the difference.

Also, you're invited to my Open House! Happening on November 21st at noon ET.

Get the invite here 📩

See you there!

Want to work with me? Check out the resources I offer 👇