The Coaching Edge: A Business Building Podcast – Details, episodes &amp; analysis

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EP 37: The Basics of Launching a Coaching Business

Monday, March 3, 2025 • Duration 36:48

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.

I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business.

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EP 28: 10 Web Design Mistakes Coaches Make

Monday, October 28, 2024 • Duration 33:35

In this episode of The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them.

We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals.

I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses.

Want to work with me? Check out the resources I offer 👇

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EP 27: What to Do When You Feel Done With a Coaching Client

Monday, October 14, 2024 • Duration 31:58

In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.

I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.

This conversation provides practical strategies for coaches to navigate these situations effectively.

Want to work with me? Check out the resources I offer 👇

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EP 26: Community Membership Structure for Coaches with Jenn Salib Huber

Monday, September 30, 2024 • Duration 35:44

This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success.

Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology.

We'll share pricing strategies, how to set expectations, and the significance of having a structured approach to content delivery.

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EP 25: 5 Easy Ways to Generate More Coaching Income This Month

Monday, September 16, 2024 • Duration 20:01

In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what they need.

I also suggest creating mini-offers, such as workshops or retreats, that can be sold at a lower price. Another strategy is pre-selling spots to upcoming programs or creating VIP upsells for existing clients.

Lastly, I recommend brainstorming and creating follow-on programs to address the next challenges your clients may face.

Want to work with me? Check out the resources I offer 👇

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EP 24: How to Deal with a Disappointing Launch

Monday, September 2, 2024 • Duration 27:18

In this episode of The Coaching Edge, I share how to deal with the disappointing launch of an online coaching program. I stress the importance of reframing success and defining it based on factors within your control.

I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are offering and highlights the value of a beta mindset in relaunching.

I conclude by reminding you that launching is an iterative process and encourage you to learn from each launch and make improvements for future success.

Want to work with me? Check out the resources I offer 👇

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EP 23: Copywriting Secrets for Coaches with Cassidy Dickens

Monday, June 17, 2024 • Duration 32:13

This week on The Coaching Edge, I’m joined by Cassidy Dickens, a copywriter for coaches, about the basics of copywriting.

I’ve worked with Cassidy on a few projects and she is an excellent resource for coaches. Cassidy shares her story of how she got into copywriting and explains the difference between copy and content. She emphasizes the importance of storytelling and connection in copywriting and provides tips for coaches to improve their copy.

Cassidy also discusses three tried and true copywriting frameworks:

Problem Agitation Solution (PAS)

Attention Interest Desire Action (AIDA)

and Before and After Bridge (BAB).

She advises coaches to have an experimental mindset and to listen to their audience when writing copy. We’ll also discuss the importance of breaking up large blocks of text on websites for better readability.

Follow Cassidy here 👈

Want to work with me? Check out the resources I offer 👇

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EP 22: Creating An Online Coaching Course

Monday, June 3, 2024 • Duration 29:30

In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers.

I also provide guidance on choosing a topic for the course, including identifying personal journeys or transformations that you have experienced and can teach others, as well as looking at the pain points and challenges that your clients commonly face.

I recommend keeping the content manageable and considering additional content as bonus material or future offerings.In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers.

Want to work with me? Check out the resources I offer 👇

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EP 21: Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne

Monday, May 20, 2024 • Duration 35:59

In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.

Want to work with me? Check out the resources I offer 👇