🚀 Struggling to Stand Out as a Coach? We’ve Got You.
Most great coaches stay invisible.
Greg (the coach) and Dan (the marketer) changed that—building a standout brand in 90 days using smart strategy, not fluff.
Now they’re sharing it all:
✅ Personal branding
✅ Client-getting content
✅ No-BS growth tactics
New episodes every week. Straight talk. Real results.
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Why people scrolled past Paul ( 76% of coaches get this wrong)
Monday, May 26, 2025 • Duration 33:54
Why people scrolled past Paul ( 76% of coaches get this wrong)
Audopia x Coachtrap | Rooted in Resilience w/ Paul Elias
In this raw and real episode of Audopia x Coachtrap, we’re joined by Paul Elias, a former military man turned performance coach, to unpack his journey from the battlefield to the coaching space — and why his course, Rooted and Resilient, isn’t just another “feel good” framework. It’s built for people who want real personal growth, resilience, and authenticity in the face of life’s chaos.
Hosted by Greg Styan and Dan Williams from Coachtrap, this conversation gets straight to the point. No fluff. No salesy nonsense. Just honest talk about leadership, mental health, coaching, and the uncomfortable but powerful truth that growth starts where comfort ends.
Paul shares how understanding your own story can help you lead others, why being vulnerable builds real community, and how to stop sounding like a coachy robot and start connecting like a human.
We also help Paul refine the marketing for his course — so if you're a coach who hates marketing but knows you have something powerful to offer, you'll want to take notes.
Timestamps / Chapters: 00:00 – Intro to Paul Elias 01:56 – What is Rooted and Resilient? 05:00 – Who’s this for? 05:26 – Why selling coaching is awkward 09:07 – Building an authentic community 10:42 – How stories create connection 13:14 – Trauma, growth, and being real 20:04 – The Rabbi Akiva Story 23:43 – Authentic marketing that works 27:23 – Sitting with discomfort = growth
🔥 Sound Bites: "We’re all like a tree." "Authenticity is everything." "I want to create a really safe space."
She was burnt out. Then She Changed Her Mind—Literally.
Karina Macmillan transformed her life with mindset science. In this powerful episode, discover how she went from overwhelmed to magnetic — and how her Magnetic Power course is helping thousands do the same.
Learn more about the strategy: https://www.coachtrap.co.uk
🎙 In This Episode of the Coach Trap Podcast
Join hosts Greg Styan and Dan Williams as they sit down with Karina Macmillan — therapist, speaker, and founder of Magnetic Power — to uncover the real psychology behind personal growth, performance, and emotional resilience.
If you’ve ever felt:
Invisible or unseen in your work or personal life
Stuck in a cycle of burnout and stress
Like you were meant for more but couldn't access it...
Then this is your episode.
💥 WHAT YOU’LL LEARN:
• Why traditional self-help often fails (and what works instead)
• How neuroplasticity and cognitive reframing literally rewire your mindset
• Real tools to manage overwhelm and anxiety in minutes per day
• The marketing mistake most coaches make — and how Karina overcame it
Social Media Blueprint
Monday, March 10, 2025 • Duration 26:13
The Social Media Blueprint: Where to Start & What Works Best
Not all social media platforms are created equal—so where should coaches focus their time, energy, and money? In Episode 4 of The Coach Trap, Greg grills Dan on the best social channels for beginners, where to run ads, and how to get real traction without wasting hours scrolling.
Here’s what we cover: ✅ The #1 platform for organic reach in 2024 ✅ Why some ads work—and most don’t ✅ The simple starting point for coaches who feel overwhelmed
Social media isn’t just about posting—it’s about strategy. Tune in to get the blueprint you need to grow your coaching business the right way.
Building a coaching business that actually works
Season 1 · Episode 3
Tuesday, February 25, 2025 • Duration 33:01
If You’re Not Showing Up, You’re Already Losing.Consistency isn’t just a nice-to-have—it’s the backbone of a successful coaching business. You wouldn’t expect a footballer to train once a week and make it to the Premier League. So why do so many coaches think posting every now and then will bring in clients?Here’s the reality:
✅ Businesses that post consistently see 27% better results.
✅ Organic growth outperforms paid ads when you build authority.
✅ Your digital home (website, newsletter, social media) must reflect YOU.In Episode 3 of The Coach Trap, we break down The Everyday Tick Box Formula—a simple system to make consistency effortless. We’re covering DMs, lead magnets, and why “waiting for the perfect time” is just procrastination in disguise.Success isn’t about luck—it’s about showing up.
Why 90% of Coaches Fail (And Why You Shouldn’t Be Scared to P** Off 20%)
Tuesday, February 11, 2025 • Duration 22:35
Most coaches fail. Not because they aren’t talented, but because they underestimate how hard this game really is.
They think slapping “Coach” in their bio and posting a few motivational quotes will have clients lining up. Spoiler: it won’t.
In this episode, hosts Dan Williams and Greg Styan break down why 90% of coaches quit (or never even get started properly) and why you should be okay with p***ing off 20% of people along the way.
If you're too scared to ruffle a few feathers, you're probably playing it too safe—and safe doesn’t pay the bills.
If you’re serious about coaching (and not just pretending), this one’s for you. Let’s go.
Your Profile Picture is Costing You Clients
Season 1 · Episode 2
Monday, February 10, 2025 • Duration 24:49
Your Profile Picture is Costing You Clients
First impressions matter—and no, you don’t need to look like a movie star to make a good one.
In this episode, hosts Dan Williams and Greg Styan break down the three key elements of a high-converting profile picture. Spoiler: hiding behind a logo is killing your business.
We’ll cover:
✅ Why a clear, on-brand photo builds instant trust
✅ The biggest mistakes coaches make with their PFPs (and how to fix them in 30 minutes)
✅ The ‘Williams Method’—a bold (and slightly unhinged) way to make your profile unforgettable
People don’t care what you look like—they just need to know you’re real. So if you’re serious about building authority online, this episode is a must.
Let’s go.
We saved these Sister's 5 hours a week (and you could do the same)
Wednesday, June 18, 2025 • Duration 29:06
Empowering Mothers Without Burning Out | CT x Workwelle
Pauline and Clara—sisters, founders, and American expats in London—join Greg Styan to share the story behind Workwelle, their audio-based course helping mothers reclaim self-care and resilience.
From tackling burnout to redefining modern motherhood, they open up about the challenges of building a brand that serves women balancing ambition, caregiving, and leadership.
🎧 In this episode:
Building Workwelle as a support system for modern mothers
Why their course is audio-first (and made for multitaskers)
The leadership gap—and how mindset helps close it
Real-world marketing strategies for busy women
Why consistency in content builds trust
How selling can feel like serving
Creating a genuine, values-driven community
If you’re a mother—or know one—trying to lead, grow, and thrive without running on empty, this one’s for you.
🎯 Learn more:
Course for busy mums: www.audopia.co.uk
More episodes: www.coachtrap.co.uk
We saved these Sister's 5 hours a week (and you could do the same)
Monday, May 12, 2025 • Duration 29:19
Empowering Mothers Without Burning Out
CT x Workwelle | Featuring Pauline & Clara
How do modern mothers lead, grow, and thrive—without running on empty?
In this inspiring episode, sisters and founders Pauline and Clara join Coach Trap’s Greg Styan to share the story behind Workwelle—an audio-first course designed to help mothers reclaim self-care, resilience, and leadership.
As American expats living in London, they reflect on launching a brand that supports modern moms, navigating burnout, and building an authentic community that empowers women to lead with confidence.
How Workwelle supports busy moms through audio-based learning
The challenges of balancing motherhood, ambition, and leadership
Why self-care is a leadership strategy, not a luxury
Real-world marketing strategies that work for women on the go
How to build trust with your audience through authentic content
Why selling is serving—and how to make it feel good
The importance of community and values-first branding
Using micro-moments to create content efficiently
The key role of consistency in building a personal brand
"Consistency has been a problem for us." "Selling is serving and it's not sleazy." "A lead magnet is a good way to build trust."
00:00 – Introduction to Workwelle and Its Founders 02:51 – Pauline & Clara’s Journey from Expats to Entrepreneurs 05:57 – Identifying Their Audience: Modern Moms & Leaders 08:58 – Why Self-Care Is the Foundation of Leadership11:59 – Marketing Strategies for Busy Women14:55 – Building Community and Meaningful Engagement18:03 – Crafting Hooks, CTAs & Micro-Content20:53 – Reframing Sales as a Form of Service23:52 – Key Takeaways & What's Next for Workwelle34:16 – The Role of Resilience in Long-Term Success
We turned Steve's LinkedIn Likes into Client's (A case study)
Wednesday, June 18, 2025 • Duration 29:10
CT X AUDOPIA X STEVE
🔥 Struggling to sell your coaching course? Stop guessing and start growing. 🔥
In this must-listen episode, Coach Trap hosts' Greg Styan and Dan Williams teams up with leadership expert Steve Barrett—a corporate leader turned coach—to break down the real strategies behind his transformational program, ‘Mastering Change’.
This isn’t just talk. It’s your coaching business blueprint.
🎯 What You’ll Learn (Takeaways):
How Steve transitioned from corporate leadership to coaching with purpose
Why embracing change is the most powerful tool in your personal & professional growth
Outreach that works: Build trust before the DM
The secret to finding your ideal coaching audience
How storytelling and personal experiences convert browsers into buyers
Why authenticity beats polished perfection every time
How free, value-packed content (like Steve's redundancy course) builds your brand
Using vulnerability to create deep client connection
Future-forward coaching: newsletters, books, and beyond
We turned Steve's LinkedIn Likes into Client's (A case study)
Monday, May 5, 2025 • Duration 34:21
🎧 CT x Audopia x Steve Barrett | May 4, 2025
Episode Title: We turned Steve's LinkedIn Likes into Client's (A case study)
🔥 Are you a coach struggling to sell your course or connect with your audience? This episode is your business breakthrough. 🔥
In this powerful conversation, Coach Trap hosts Greg Styan and Dan Williams sit down with Steve Barrett—former corporate leader turned executive coach—to reveal how his program, Mastering Change, is transforming lives and businesses.
This episode isn’t fluff. It’s your 2025 playbook for building a profitable, high-trust coaching brand.
🎯 Key Takeaways – What You’ll Learn:
✅ How Steve transitioned from corporate leadership to full-time coaching
✅ Why embracing change fuels both personal and professional growth
✅ Proven client outreach strategies: build trust before the DM
✅ How to attract your ideal coaching audience with purpose
✅ Why storytelling sells: turn your journey into a conversion engine
✅ The power of authenticity vs. perfection in online marketing
✅ How free, high-value content (like Steve’s redundancy course) builds credibility and leads
✅ Vulnerability as a superpower in creating deep client connections
✅ How to scale: newsletters, books, and digital products for coaches
✅ The golden rule: Consistency = Trust
🧠 Hard-Hitting Sound Bites:
“Change is coming your way.”
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• How to build authority on social media without being “salesy”
🔥 BONUS: Get insider tips from Dan Williams and Greg Styan on how to grow your audience with hooks, content strategy, and value-first storytelling. This isn’t theory — it’s what they teach inside Coach Trap, and it's what Karina used to scale her impact.
🧠 Keywords in this episode:
hypnotherapy, mindset coaching, burnout recovery, stress management, coach marketing strategy, cognitive reframing, neuroplasticity, business owner mental health, self-leadership, how to grow a coaching business, LinkedIn content strategy, affirmations, personal transformation.
📌 Timestamps:
00:00 – Intro: Meet Karina
03:35 – Her turning point story
06:00 – What most coaches get wrong
10:15 – How Magnetic Power works
14:40 – Understanding the neuroscience
18:30 – Content strategy & human connection
24:00 – Platform tips: LinkedIn vs Instagram vs X
30:00 – Why your story is your brand
31:45 – Final advice to new coaches
✅ FOLLOW FOR MORE:
Subscribe to this channel if you’re serious about turning your pain into purpose and building a coaching business that’s actually aligned. New interviews weekly with some of the UK’s most impactful coaches, creatives, and course creators.
