The CMO Club – Details, episodes & analysis

Podcast details

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The CMO Club

Breanna Lawlor

Business

Frequency: 1 episode/8d. Total Eps: 7

The CMO Club Podcast is where senior marketing leaders come to think better, not just stay informed. Each episode, we sit down with world-class CMOs to reverse-engineer the decisions behind their biggest moves — and extract the frameworks you can implement in your org.

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Apple Podcasts

🇬🇧 Great Britain - marketing
17/07/2026
#71
🇨🇦 Canada - marketing
31/05/2026
#89
🇨🇦 Canada - marketing
30/05/2026
#46
🇨🇦 Canada - marketing
27/05/2026
#19

Spotify

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Score global : 48%

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How Rue Gilt Groupe Increased Marketing Experimentation Speed by 6x

Monday, May 25, 2026 • Duration 17:37

Marketing teams are under pressure to move faster, test more aggressively, and operationalize AI without overwhelming their teams or customers. But according to Molly Patterson, Senior Director, MarTech, Comms and Operations at Rue Gilt Groupe, speed only matters if your infrastructure can support it.

In this conversation, Molly shares how consolidating four platforms into a single modernized MarTech stack fundamentally changed her team’s ability to experiment, launch campaigns, and learn faster. From improving testing velocity by 6X to using AI for operational efficiency rather than flashy customer-facing experiences, this episode offers a grounded look at what modern marketing transformation actually requires: better systems, tighter workflows, and organizational trust.

For marketing leaders navigating AI adoption, this conversation is a reminder that operational excellence is becoming a competitive advantage. The teams pulling ahead are not necessarily adding more tools. They’re reducing friction, creating faster feedback loops, and giving their people more time to focus on strategic work that drives growth.

Resources from this episode:

Join the CMO Club Community
Subscribe to the newsletter to get our latest articles and podcasts
Connect with Molly on LinkedIn
Visit Rue Gilt Groupe

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Why Fabletics Chose Speed Over Perfection in AI

Monday, May 25, 2026 • Duration 20:24

Adrian Rohr has a front-row seat to one of the biggest shifts happening in marketing right now: customers are no longer responding to generic personalization, and brands relying on templated messaging are falling behind fast. As VP of CRM at Fabletics, Adrian is focused on building systems that make every message feel genuinely relevant at scale, while balancing the operational realities, governance concerns, and trust challenges that come with AI adoption.

In this conversation, Adrian shares how Fabletics operationalized AI across CRM workflows, why he believes the future belongs to “personal relevance” rather than surface-level personalization, and what marketing leaders often misunderstand about AI implementation. From documentation and context layers to organizational buy-in and experimentation culture, this discussion offers a grounded look at how enterprise teams are navigating AI transformation without losing sight of customer trust, brand integrity, or team wellbeing.

Resources from this episode:

Join the CMO Club Community
Subscribe to the newsletter to get our latest articles and podcasts
Connect with Adrian on LinkedIn
Visit Fabletics

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The Conversations Marketing Leaders Need Right Now

Monday, May 25, 2026 • Duration 11:36

Marketing leaders are operating in an environment where the pressure never really lets up. They’re expected to drive growth, navigate AI transformation, build brands people trust, and lead teams through uncertainty—all while making decisions without a clear playbook.

To kick off The CMO Club Podcast, producer Becca Banyard sits down with host Breanna Lawlor for a candid conversation about what modern marketing leadership actually looks like right now: high visibility, constant ambiguity, accelerated change, and pressure from every direction.

From the tension between speed and strategic clarity to the growing importance of trust and peer connection, the conversation explores what it takes to lead when the ground keeps shifting beneath you. What emerges is a grounded perspective on leadership during a period of massive change—and a reminder that when the pressure is high and the path forward feels unclear, hearing how other leaders are working through it can change the way you approach your own next move.

Resources from this episode:

Join the CMO Club Community
Subscribe to the newsletter to get our latest articles and podcasts
Connect with Breanna on LinkedIn

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Why AI Adoption Fails Without Clean Data

Tuesday, July 14, 2026 • Duration 22:14

Most organizations approach AI adoption as a technology initiative. Shelly Alvarez argues that's the wrong place to start. The real work is helping teams build the confidence to experiment, make mistakes, and rethink how work gets done—without sacrificing quality along the way.

In this conversation, Shelly, VP of Marketing Services at Apply Digital, shares how her team is embedding AI into the organization's operating model. From creating an internal AI council to proactively bringing AI-powered solutions to clients before they're requested, she offers a practical look at what it takes to move an organization from AI curiosity to meaningful operational change.

Resources from this episode:

Join the CMO Club Community
Subscribe to the newsletter to get our latest articles and podcasts
Connect with Shelly on LinkedIn
Visit Apply Digital

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How VSCO is Building the Future of Creative Workflows

Tuesday, July 7, 2026 • Duration 18:56

AI is forcing marketing leaders to rethink more than product roadmaps. It's testing how well we understand the people we serve. In this conversation, VSCO CEO Eric Wittman shares why the companies navigating AI best aren't chasing the latest feature—they're staying relentlessly close to their communities and using AI to remove friction without sacrificing trust.

From preserving creative authenticity to redesigning products around evolving customer needs, Eric offers a practical leadership perspective on balancing experimentation with empathy. If you're leading AI transformation inside your organization, this conversation is a reminder that the strongest competitive advantage still starts with listening.

Resources from this episode:

Join the CMO Club Community
Subscribe to the newsletter to get our latest articles and podcasts
Connect with Eric on LinkedIn
Visit VSCO

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Why Experimentation Is the Most Important AI Skill for Marketers

Tuesday, June 23, 2026 • Duration 22:42

Most conversations about AI focus on what’s coming next. Jill Hartling focuses on what marketing leaders can do with it today.

In this conversation, Breanna Lawlor sits down with Jill Hartling, VP of Marketing Strategy at Merkle, to explore how AI is reshaping the way teams work, make decisions, and capture institutional knowledge. Drawing on a career that spans both IT and marketing strategy, Jill offers a grounded perspective on what’s actually possible when marketers combine deep customer understanding with emerging technology. From overcoming fear and uncertainty to building a culture of experimentation, this episode is a practical look at how marketing leaders can navigate AI transformation without losing sight of people, trust, and business outcomes.

Resources from this episode:

Join the CMO Club Community
Subscribe to the newsletter to get our latest articles and podcasts
Connect with Jill on LinkedIn
Visit Merkle

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The Biggest Mistake Companies Make With Marketing and Product

Tuesday, June 9, 2026 • Duration 26:51

Many marketing leaders assume short CMO tenure is a strategy problem. Jay Livingston sees it differently. In this conversation, the former Shake Shack CMO argues that one of the most overlooked drivers of CMO success is alignment with the CEO—not just on business goals, but on how both leaders see the world, evaluate opportunities, and define what great looks like.

Jay also shares lessons from overseeing marketing, product, supply chain, and digital at Shake Shack, why challenger brands win by embedding marketing into product development, and how marketing leaders should approach AI without losing sight of what ultimately drives brand value: human connection, community, and customer experience.

Resources from this episode:

Join the CMO Club Community
Subscribe to the newsletter to get our latest articles and podcasts
Connect with Jay on LinkedIn

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The CMO Club – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The CMO Club – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

LinkedIn7

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other7

LinkedIn7