Back

Explore every episode of the podcast The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Dive into the complete episode list for The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 206

TitlePub. DateDuration
3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 7716 Sep 202400:13:49

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. 

In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.

We’ll discuss:

  • How to supercharge your creativity with AI assistance
  • The evolution of writing tools from basic grammar checks to advanced assistants
  • Practical tips to elevate your content and stand out from the crowd
  • The art of balancing AI power with human creativity


Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.

💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/ 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 7609 Sep 202400:20:40

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.

Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We’ll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries.

Plus, we’ll walk you through the mobile essentials your site needs to stay competitive in today’s fast-paced, mobile-first world.

Tune in to learn:

  • The key questions to ask yourself to audit your homepage’s effectiveness
  • How to gauge your homepage’s performance and make data-driven improvements
  • The essential homepage elements that keep visitors engaged
  • How to craft a menu that guides your patients effortlessly
  • Proven tips to make your calls-to-action stand out
  • How to use testimonials to build credibility and trust
  • Expert tips for keeping visitors on your site longer

And so much more! Don't miss this blueprint for transforming your clinic’s homepage into a patient-converting machine.

Episode webpage - https://propelyourcompany.com/clinic-homepage/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 6715 Jul 202400:12:39

If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. 

Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. 

In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.

We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.

Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!

We go over: 

  • The Google Business Profile basics  
  • Why your Google reviews matter
  • When Google allows review deletions
  • Steps to remove Google reviews
  • Disputing a Google review
  • And more


Grab your notebook and get ready to learn all about managing your Google reviews!

Episode webpage - https://propelyourcompany.com/how-to-delete-a-google-review/



Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Elevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 6608 Jul 202400:13:34

In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and position yourself as an authority in your field. Whether you're new to blogging or looking to refine your strategy, this episode offers valuable insights to help you grow your audience and boost your clinic's online presence. From understanding the necessity of blogging to optimizing post length, we delve into strategies for connecting with your audience. Learn how to bridge content gaps, enhance SEO, and position yourself as an authority. 

Episode Webpage & Show Notes: https://propelyourcompany.com/blogging-101/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Website Owner Headaches: Common Frustrations and Fixes | What Website Platform Should You Use? | Ep. 6501 Jul 202400:12:44

In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again. 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


SEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 6424 Jun 202400:20:37

Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront.  

From the importance of uniqueness to the future of your business, we've got it all covered.

What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable?  That's exactly what we're going to explore. Plus, so much more. 

So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines. 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Marketing Remix | Changes to the Podcast | Ep. 6320 Jun 202400:03:26

This mini-episode talks about recent changes to our podcast. 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 6217 Jun 202400:19:10

Ready to transform your business through the power of live events?  This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with local organizations can help you reach a wider audience. Get ready to master the art of budgeting, preparation, and seamless execution, all while keeping your social media and website buzzing with engagement.

Discover the dual benefits of events in not only attracting new patients and/or clients but also turning your existing ones into enthusiastic promoters. Hear Vanessa's invaluable advice on capturing testimonials and creating compelling content for your marketing efforts. We'll emphasize the critical importance of post-event follow-up, from thanking attendees to leveraging social media for continued reach.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Advanced Strategies for Your Google Business Profile Listing / Google Map to Boost Your Clinic’s Listing & Help You Stand Out from Your Competition | Ep. 6110 Jun 202400:13:22

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. 

While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.

Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers. 

💥 Episode webpage & Show Notes

👉 Grab your Google Business Profile Listing Ultimate Guide

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Online Searching is Changing: The Impact of AI on Google & Bing | Evolution of Local SEO in an AI World | Ep. 6003 Jun 202400:11:46

Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing.  From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using it and confident that it can greatly enhance your SEO efforts. Worried about the tech aspect? Don’t be. We assure you, it’s super simple. 



Show Notes & Related Resources for Online Searching is Changing: The Impact of AI on Google & Bing

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Rebranding Without Losing SEO Rankings: Strategies for a Smooth Transition for Your Clinic | Healthcare Marketing | Ep. 5927 May 202400:21:54

Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand.

You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 5820 May 202400:13:30

In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. 

ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization. 

Here, we detail the best ways to use ChatGPT to improve your healthcare blog and boost your SEO.

When used correctly, ChatGPT can greatly benefit your blog and get you the SEO boost you’ve been dreaming of. We know it sounds intimidating or foreign to many, but it won’t after this. 

With these ChatGPT tips, you’ll have the tools to create excellent content with ease and efficiency as your healthcare SEO, website traffic, and user engagement skyrocket. 

When it comes to your clinic blog, ChatGPT is just what the doctor ordered. 

Complete episode details: https://propelyourcompany.com/blog-chatgpt-seo/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 7503 Sep 202400:12:34

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.

Episode Details: https://propelyourcompany.com/photos-google-business-profile/ 

Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should, and missing opportunities for ranking power on Google. 

A Google Business Profile (GBP) is essential when businesses have a physical location. Not only does it power your Google Maps listing, but it also greatly impacts local search rankings. So, if you don’t currently have a GBP set up, you’ll want to get that done ASAP.

In this episode, we hone in on the importance of your images and how to optimize your images to meet Google’s requirements and get you noticed by your target audience. Our discussion centers around the various types of images you should include and how to leverage them effectively. 

So, whether you're a clinic owner, a chiropractor, a physical therapist, or any other healthcare provider, grab a pen and paper and learn how to maximize your Google Business Profile images so you can attract and engage with your target audience. 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57 13 May 202400:27:35

First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. 

By including high-quality videos on your clinic’s website, you enhance user experience and increase your chances of ranking higher in search results, which can lead to more patients.

Today, we’re talking about the right ways to incorporate videos into your website:

  • How video helps your website SEO (search engine optimization) 
  • 10 ways to use videos on your website to improve website user experience and gain more patients 
  • Examples of how/where to use short videos or long videos 
  • Video blunders - some common mishaps when it comes to using videos on clinic websites


This episode provides examples for healthcare organizations such as chiropractors, physical therapists, acupuncturists, physiotherapists, and other clinic owners.




Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


The Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 5608 May 202400:26:13

The idea of using canned marketing content sounds easy, but is it a good idea?  Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Why Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 5506 May 202400:30:34

Ever wondered why your clinic's website isn't getting the attention it deserves on search engines?  It's time to uncover the truth and propel your practice to the top! 

Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.

Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think. 



Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 5422 Apr 202400:23:25

Let's plan your next photo shoot!  With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.

Here’s what you can expect to take away from this episode:

  • How to choose the best photographer for your company
  • How to plan in advance for a photo shoot
  • What to include in your shot list
  • Day of photo shoot tips
  • How to organize and use photos after a photo shoot 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


SEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 5315 Apr 202400:20:48

SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. 

Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! 

In this episode, we’ll go over:

  • Some SEO basics
  • Why organic website traffic is important
  • The three critical parts of SEO
  • Why keywords, target audience, and user experience are important 
  • Google Business Profile (formerly Google My Business) 
  • And, more!

If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. 

Are you ready to propel your practice? Let’s do it!

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 5208 Apr 202400:25:44
Navigating the World of Online Reviews for Local Healthcare SEO


Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. 


This episode goes over: 

  • Where are patients / customers reading reviews
  • How often are consumers reading online reviews?
  • How many sites do consumers check reviews on?
  • What are the most important review factors
  • Do your reviews need to all be positive
  • Do you really need to reply to reviews
  • What star ratings do people actually expect to see 
  • Does the number of reviews you have actually matter 
  • AIs role in reviews
  • Can customers tell if reviews are fake
  • How customers write reviews 
  • How to collect reviews
  • How to repurpose reviews


The information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024.




Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 5101 Apr 202400:10:01

Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.

Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one. 

Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is. 

Let’s get this discussion underway; hit the link below and have a listen. 

Are you ready to propel your practice? Let’s do it!

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice | Ep. 5025 Mar 202400:14:33

Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice

Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.

Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those!

Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:

  • Why your Yelp Business Listing is important
  • How to set up your Yelp listing
  • What you can add to your Yelp Business Listing
  • Where to claim your listing
  • Why you need Yelp reviews
  • How to optimize your Yelp listing for Search 
  • And more

Are you ready to learn some reasons your Yelp Business Listing is important and how it can help with your SEO? Hit the link, and let’s dive in!



Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO | Ep. 4918 Mar 202400:21:04

As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. 

However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go.

Clinic owners can enhance the UX by addressing these twelve key areas, which contribute to their search engine optimization (SEO) efforts. The ultimate goal is to create a digital space that is not only reflective of your clinic's brand but also inspires, informs, educates, and entertains your current and potential patients. 


📌 Episode Webpage & Shownotes: 12 Features Hurting Your Website’s Performance & How to Fix Them

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


#1 SEO Website Tip for Clinics with Multiple Locations | Chiropractic Marketing | Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 4811 Mar 202400:10:00

Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. 

How? It's all about optimizing your website's location pages. 

This may sound basic, but many of you aren’t doing it, or you’re not doing it right. You’re about to learn the common pitfalls many clinics fall into, such as overlooking optimization practices and offering scanty information. As well as how your location pages can be your clinic’s digital ambassadors. 

Let's dive in and discover the essential elements that turn a mundane page into a robust, SEO-friendly location hub. 

Tune in now and unlock the secrets to building out and optimizing location pages that drive traffic and conversions for your clinic's multiple locations.



Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 7426 Aug 202400:11:41

Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/

Here’s what you can expect to take away from this episode:

  • Our pro tips that will help you create excellent blog posts
  • What you can expect from Google Analytics 
  • How to implement your keywords when you write a blog post
  • Our number one, most favorite blog writing tip
  • Our go-to tool for grammar and spelling
  • The best part of writing great content: repurposing it and updating it!
  • And more

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


How to Optimize Photos for Your Google Business Profile | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings | Ep. 4704 Mar 202400:12:17

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.

Episode Webpage: https://propelyourcompany.com/photos-google-business-profile/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


New SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing | Ep. 4619 Feb 202400:39:57

Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024.  We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. 

In this episode, you’ll learn about: 

  • New SEO and content marketing trends to help your business or clinic thrive online and off
  • How to use AI and Chat GPT properly
  • How virtual reality can make you stand out
  • Why good links matter
  • The importance of quality content
  • What zero-click searches mean to your business 
  • How to maximize your keywords
  • And much more

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45 08 Jan 202400:21:54

Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. 

We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.

Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients. 

In this episode, you’ll learn about: 

  • What questions to ask yourself regarding your homepage
  • Tips to help you learn how your homepage is performing
  • Important elements to have on your homepage
  • What to know about your menu (navigation bar)
  • How to make your CTAs stand out
  • Homepage testimonial advice
  • Tips to keep your visitors on your website
  • And much more



Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Starting from Scratch: Tips for Setting Up Your Clinic's First Website [replay] | Clinic Website & SEO | Chiropractic Marketing & SEO | Ep. 4427 Dec 202300:20:20

Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! 

Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. 

Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. 

We’re going over the following: 

  • Smart steps to set up your website
  • Why you need Google Analytics
  • Resources that make website building easier 
  • What content should be on your website
  • And much more

If you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray! 

Show Notes:

  • [00:01:16] Will these tips be useful to me if I already have a website built?
  • [00:02:06] What’s the first step in creating my clinic’s website?  
  • [00:03:08] What kinds of website platforms are there?
  • [00:04:45] What’s hosting, and do I need it?
  • [00:05:17] What are some easier-to-use website platforms? 
  • [00:05:49] What are the pros of using WordPress?
  • [00:06:16] What does content for my website consist of?
  • [00:07:08] What do I need Google Analytics for?
  • [00:07:50] Who can help me design my logo or build my site?
  • [00:09:22] What’s a good resource for checking my spelling and grammar? 
  • [00:09:50] What are must-have pages I need on my website? 
  • [00:11:41] Do you have something that can help me with SEO?
  • [00:13:39] Can I use stock photography?
  • [00:15:43] Should I put videos on my website?


Get more details - https://propelyourcompany.com/first-website/  

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp | Ep. 4321 Dec 202300:18:14

Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients.

Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.

This is a special encore presentation of one of our most popular episodes from our podcast library.  

The four big online listings include (in this order):

  • Google Business Profile
  • Bing Places
  • Apple Business Connect
  • Yelp


If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle, where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings. 

Now, let’s get to work on setting up your listings! 


In this episode, you’ll learn about: 

  • Why your listings matter
  • Resources to help you optimize your listings
  • Tips to help you create great listings 
  • Why you need good images for your listings
  • Why you need to get Yelp reviews



Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Why Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips | Ep. 4206 Dec 202300:10:36

Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs.

When you properly optimize your clinic's website, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows. 

This is a special encore presentation of one of our most popular episodes from our podcast library.

Let’s discuss:

  • What SEO is
  • Why SEO is important for the growth of your clinic
  • How SEO works with paid ads and other marketing strategies
  • The cost of SEO
  • And more


Understanding why your clinic needs an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.



Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


The Anatomy of an Effective Blog Post [Rebroadcast] | Ep. 4121 Nov 202300:18:58

This is a special encore presentation of one of our most popular episodes from our podcast library.  In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience). So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts. For complete episode details, visit: https://propelyourcompany.com/anatomy-blog-post/

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Blogging 101 [Rebroadcast] | Blog, blog SEO, writing for the web, Ep. 4020 Nov 202300:16:58

This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking?  On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it.  For complete episode details, visit: https://propelyourcompany.com/blogging-101/ 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Blogging Tell All: Answering All Your Questions About Blogging | Ep. 3913 Nov 202300:18:54

In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape can be challenging. That's why this episode is all about demystifying blogging for clinic owners. We're tackling the most frequently asked questions and providing insights specifically tailored to the healthcare industry.  From patient engagement to enhancing your clinic's online presence, we'll cover all aspects of blogging that matter most to you.



Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


How to Use Your Google Business Profile Listing to Generate New Leads [Replay] | Google Business Listing, Google Maps, Local SEO, Ep. 3807 Nov 202300:20:02

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. 

Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile. 


Here’s what you can expect to take away from this episode:

  • What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing? 
  • Why is GBP a vital resource for your local business?
  • How do you make your listing stand out? 
  • How do you properly set up your listing? 
  • How do you handle reviews not displaying and other common issues? 
  • Our 3-phase approach to optimizing and maintaining your listing 
  • And other tips

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 7319 Aug 202400:12:34

Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/

YouTube, the world's second-largest search engine, offers clinic owners a unique opportunity to showcase their expertise and connect with a wider audience. However, simply uploading videos isn't enough to guarantee success on this platform. 

Clinic owners must understand and implement effective YouTube SEO strategies to truly harness its potential. Optimizing your YouTube content can improve your visibility, attract more viewers, and convert those viewers into patients.


Show Notes & Related Resources for YouTube SEO: Strategies for Clinic Owners & Healthcare Providers: 

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Content Marketing: Is Content Still King? | Ep. 3731 Oct 202300:14:46

Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? 

We’ll explore recent Google algorithm updates and answer the question, what does Google really think about AI content?

We've also got a couple of key tips that can help your content cut through the noise and genuinely resonate with your true target audience.

Are you ready to make your clinic's content the star of the online atmosphere? This episode promises to equip you with effective strategies to create compelling, audience-centered content and optimize it for SEO.



Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


New SEO & Content Marketing Trends You Need to Know | SEO, AI, content marketing, GBP, Ep. 3624 Oct 202300:39:57

Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024.  We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. 

Complete episode details: https://propelyourcompany.com/new-seo-content-marketing-trends/

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Create the Perfect Contact Us Page for Your Clinic’s Website [Rebroadcast] | Clinic Marketing | Clinic Website SEO, Ep. 3512 Oct 202300:15:14

On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website. 

Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. 

In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there!


Here’s what you can expect to take away from this episode on the essential elements of your Contact Us Page:

  • What MUST be on your Contact Us Page
  • What to keep off of your Contact Us Page
  • Links you can add to the Contact Us Page to make a better user experience 
  • How to ensure your users take the actions you’d like them to on your Contact Us Page
  • And more


Creating your Contact Us Page is about to get a lot less challenging, so grab a seat and take a listen to the ins and outs of designing a great page that your users will find easy to navigate. Are you ready to learn the Contact Us Page basics?

Hit the link, and let’s dive in!


Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


How Do I Improve My Clinic’s Website Rankings? [Rebroadcast] | Local SEO, SEO 101, Ep. 3426 Sep 202300:21:34

This is a special encore presentation of one of our most popular episodes from our podcast library.

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question, and you may be surprised at how simple some of the steps are to rise in Google rank. 

Today, we’ll scratch the surface of how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal. We want to help you achieve it! 

In this episode, we’ll go over:

  • Some SEO basics
  • Why organic website traffic is important
  • The three critical parts of SEO
  • Why keywords, target audience, and user experience are important 
  • Google Business Profile (formerly Google My Business) 
  • And, more!


Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Creating Quick & Effective Blog Posts: The Template Approach | Ep. 3305 Sep 202300:13:03

You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence. 

What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to your patients. 

We'll walk you through the process, using our experience, know-how, and even AI tools to craft compelling titles. But we don't stop there. 

So, if you’re ready to blog without burnout, cutting your writing time, but never the quality of your work, you’ll want to listen to this. 


Show Notes


In this episode, you’ll learn about: 

●     What blog templates are

●     How to create blog templates

●     How to leverage AI to assist you with blog writing

●     How to come up with creative names for blog posts 

●     And more

 


Selected links and other resources related to this episode: 

●     Propel Marketing & Design

●     Propel Your Practice Podcast

●     The Anatomy of an Effective Blog Post

●     12 Pro Tips for Creating Better Blog Posts 

●     Ready. Set. Rank! Chiropractor Bundle

●     Book a Discovery Call

●     Suggest a topic for an upcoming episode of the Propel Your Practice Podcast 

●     Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads

●     Propel Your Practice YouTube Channel 



Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Google Posts: An Overlooked Google Business Profile Listing Feature | GBP, Google Maps, Local SEO, clinic SEO, Ep. 3228 Aug 202300:21:48

Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice. 

We’re going through Google Post’s recent changes, post types, and the best practices related to this beneficial feature. Plus, you’ll get insights on local SEO and how to best optimize your Google Business Profile listing. 

From avoiding red flags that could hinder your posts' approval to tracking your post's progress, it’s all covered here. So, gear up to explore the many possibilities of boosting your clinic’s online presence with Google Posts. 


Show Notes

In this episode, you’ll learn about: 

  • The full potential of Google Post
  • Types of posts you can include on Google Posts
  • Things to avoid when posting on Google Posts
  • Examples of posts
  • Image sizes and other vital info about Google’s terms
  • How often you should post
  • And more



Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Will Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31 21 Aug 202300:23:23

Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change.

You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.

We'll also discuss how to determine your target audience, retain the content that drove quality traffic, gradually transition to your new brand, and the importance of a press release. 

So, don’t be intimidated by a rebrand, join us as we dive into the fascinating world of rebranding and SEO.



Show Notes


In this episode, you’ll learn about: 

  • What questions to ask yourself when rebranding
  • How quickly you should implement certain aspects of your rebrand
  • Why you need to know your buyer persona
  • How to remove or re-create content
  • And more



Selected links and other resources related to this episode: 


Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Going Beyond Google Reviews to Improve Your Online Reputation | Local SEO, SEO 101, Ep. 3014 Aug 202300:08:30

Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them.

Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just  Google reviews. 

Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.

Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews to other platforms like Yelp and Facebook.

We’ll discuss various online review platforms and how they influence your online brand positioning.

We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google).

This episode is a treasure trove of knowledge for local clinics seeking to enrich their SEO and online presence, so let’s get to it. 




Show Notes


In this episode, you’ll learn about: 

•  Statistics regarding online reviews 

•  Why Google isn’t the only place you should focus on getting reviews

•  Other notable platforms for reviews 

•  How to handle negative reviews 

•  And more



Selected links and other resources related to this episode:

•  Propel Marketing & Design

•  Propel Your Practice Podcast

•  81 Online Review Statistics (New 2023 Data) 

•  How to Optimize Your Google Business Profile Listing

•  Apple Maps Listing

•  Bing Business Listing 

•  Yelp 

•  TripAdvisor 

•  Apple Business Connect Place Card

•  Suggest a topic for an upcoming episode of the Propel Your Practice Podcast 

•  Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads

•  Propel Your Practice YouTube Channel 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


How to Choose an SEO-friendly Company Name | SEO 101, clinic marketing, Ep. 2907 Aug 202300:21:31

Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront.  

From the importance of uniqueness to the future of your business, we've got it all covered.

What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable?  That's exactly what we're going to explore. Plus, so much more. 

So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines. 



Show Notes


In this episode, you’ll learn about: 

  • Why SEO is important to your company name
  • What goes into a great company names
  • How to test your company name
  • Ways to expand your brand identity
  • What to consider when creating your company name
  • And more



Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 2831 Jul 202300:09:28

Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query. 

We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.

But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.

We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.

So tune in, and let us help to propel your practice to higher online visibility. 


Show Notes


In this episode, you’ll learn about: 

  • When you should update a blog post to be more current
  • When you should rewrite a blog post and publish it as new
  • About redirects
  • Tips and resources about posting and blogging
  • And more



Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids | Ep. 7212 Aug 202400:09:38

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. 

Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base. 

In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.

Tune in and take your clinic's SEO to the next level!

Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


4 Online Listings that Will Help Your Clinic Get More Patients | Local SEO, clinic SEO, Google Business Profile, Bing, Yelp, Ep. 2723 May 202300:18:14

Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.


The four big online listings include (in this order):

  • Google Business Profile
  • Bing Places
  • Apple Business Connect
  • Yelp



If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings. 

Now, let’s get to work on setting up your listings! 


In this episode, you’ll learn about: 

  • Why your listings matter
  • Resources to help you optimize your listings
  • Tips to help you create great listings 
  • Why you need good images for your listings
  • Why you need to get Yelp reviews



Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


Why You Need to Invest Some Time in Your Apple Maps Listing | Local SEO, Ep. 2612 May 202300:11:39

Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. 

Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. 

Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how. 


In this episode, you’ll learn about: 

  • What Apple Business Connect (ABC) is 
  • How ABC works and why you need it
  • Where to set up your ABC place card 
  • Where to get your Apple ID, if you don’t know it
  • Tips to optimize your ABC PlaceCard
  • Resources for further help with ABC setup and SEO wins



Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO | AI, SEO, Ep. 2508 May 202300:17:08

ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye. 

There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and correct them. 

Getting the most out of your SEO campaign is the key, and AI can be helpful, but it’s not enough to replace unique, compelling, and personalized content. Not just yet, anyway. 

Learn the three most common ChatGPT mistakes made by chiropractors and other clinic owners and how to make AI work for you (and your audience and SEO game).


In this episode, you’ll learn about: 

  • Resources to help you learn more about ChatGPT and SEO 
  • The three biggest mistakes clinic owners are making with ChatGPT
  • How you can fix those mistakes 
  • How to use ChatGPT to write a successful and SEO-friendly blog post
  • Things ChatGPT can be very helpful with
  • What you need to tell ChatGPT in order for it to give you the content you’re looking for


Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


No, Sorry, That's Not "Doing SEO" | Local SEO, SEO 101, clinic SEO, Ep. 2428 Mar 202300:14:11

By now, most business owners understand the importance of SEO (search engine optimization). Implementing an SEO strategy, on the other hand, is a bit more complex. Many website owners believe that applying tools that promise SEO greatness is all they need to do. But, unfortunately, that’s not doing SEO. 

Learning how to use your SEO tools is a key step in your website’s performance, and it does involve more than simply installing a tool or using an SEO-friendly platform for your site. 


Show Notes:

  • [00:01:27] How do I book a discovery call with Propel Marketing & Design? And what do we discuss on that call?
  • [00:02:20] How does Propel prepare for a discovery call with a potential new client?
  • [00:04:07] What are the common misconceptions about “doing SEO?”
  • [00:05:26] What are good SEO-friendly platforms to set up my clinic’s website on?
  • [00:05:56] Will Google Analytics help my website, and does just installing it do it all, or do I need to take further steps? 
  • [00:08:37] Where can I get more resources to learn about SEO?
  • [00:09:23] Should I keep my content (copy and images) to a minimum so it doesn’t slow down my website?
  • [00:10:16] What’s the big takeaway about “doing SEO” on this episode?



Selected links and other resources related to this episode: 

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.


Let's Stay Connected:


© My Podcast Data