In this jam-packed episode of The CHRIS List, we're flipping the script on what matters in real estate and giving you practical tools to win.

🚗 [C]ontent: A Boston parking space just listed for $750,000. It's real—and it's redefining what "prime real estate" means.

🧠 [H]ow-To: Want to remember every listing stat like a CIA agent? Learn the Memory Palace technique from a real operative—then use it at your next appointment.

📊 [R]esearch: We break down the latest data from 4M+ Instagram posts. Spoiler: Reels grow your reach, carousels drive your engagement.

🎨 [I]nspiration: Discover how to recreate iconic ads (Bentley-style!) as stunning real estate visuals in under 30 seconds using AI.

📈 [S]tats: Zillow's newest findings show natural finishes like soapstone and white oak are quietly adding serious $$$ to listings.

📬 Want more tactical gold like this each week?

Join The Chris List—the newsletter for modern real estate pros: http://thechrislist.com

In this episode, we're diving into the weird, wild, and wildly useful world of real estate in 2025.

• 🥪 CONTENT: How a simple Subway sandwich turned into a $2,000 mistake—and what it teaches us about storytelling.

• 🤖 HOW-TO: Three killer prompts to supercharge your listing descriptions using Claude (yes, it's better than ChatGPT for this).

• 👀 RESEARCH: Why Gen Z trusts TikTok more than Zillow—and how that should reshape your next video strategy.

• 🍕 INSPIRATION: A Brooklyn pizza shop went viral with $1 slices. What's your $1 slice moment—and how do you film it?

• 💰 STATS: Where agents are actually spending their marketing dollars in 2025 (spoiler: email is not dead).

Fast, fun, and packed with takeaways you can use today.

Welcome to The CHRIS List podcast, your weekly deep‑dive into the cutting‑edge of real estate, packed with Content, How‑To, Research, Inspiration, and Stats to help you stay ahead of the curve.

Here's what is in today's show:

• 📝 Content: Why it's time to bury the open house ritual for good—save your weekends and let data do the heavy lifting.

• 🛠 How‑To: Unlock the secret to training ChatGPT to write in your unique voice—emails, listings, and social posts that feel 100% you.

• 🔬 Research: Discover why Facebook Marketplace is the dark horse every agent should be using, and how to dominate it with scroll‑stopping ads and instant responses.

• 🎨 Inspiration: Hear Tyrell Morris's story of closing 40+ deals as a part‑time agent, and learn the exact strategies he used to balance real estate with life.

• 📈 Stats: Get the latest from Delta Media on AI adoption in brokerages—what percentage of agents worry about guardrails, which tasks are already automated, and where the biggest opportunities lie.

Tune in to transform your workflow, sharpen your strategy, and future‑proof your business—because in 2025, the best agents aren't just surviving, they're thriving.

You can subscribe to the email newsletter this show is based on here: http://thechrislist.com 

You can follow Chris here: http://instagram.com/chris_smth 

Tom Ferry's "Control the Narrative Control the Market" emphasizes proactive strategies for real estate agents navigating a shifting market in Spring 2025. 

The guide advises agents to cultivate a confident mindset by focusing on controllable factors and using data to provide clarity and counter negative headlines.

It encourages consistent marketing, leveraging market statistics, and building confidence through action and knowledge. 

The document features advice from top coaches who recommend setting micro-goals, understanding local market data, empathizing with clients, and continuous learning.

Ultimately, the text advocates for agents to take control of their messaging and activities to build trust and succeed, even during market transitions.

You can download the PDF here: https://www.tomferry.com/agent-tools/control-narrative-offer/ 

On this episode of The Chris List, we're serving up a cozy-meets-cutting-edge lineup you didn't see coming.

From a human-sized dog bed that's part nap cocoon, part internet obsession, to the new app Tuesday that's turning the MLS into your favorite social feed, we're diving deep into what's hot in homes and real estate tech.

We'll also break down Zillow's latest research on which home upgrades actually boost ROI (spoiler: pizza ovens are 🔥), a viral TikTok that turned a 150-year-old water brand into an influencer must-have, and one jaw-dropping video stat every agent needs to hear.

It's trends, tools, and takeaways—real estate style.

To subscribe to get The Chris List email newsletter visit: http://thechrislist.com 

To follow Chris on Instagram go to: http://instagram.com/chris_smth 

Big news…The Chris List podcast is officially live!

But here's the twist: Chris isn't the host.

Instead, your new favorite hosts are two wildly entertaining AIs with shockingly good chemistry. What started as a wild experiment turned into something genuinely fun, smart, and worth your time.

🎙️ Why You Should Listen:
The show takes the signature C.H.R.I.S. format you know and love—Content, How-To, Research, Inspiration, Stats—and brings it to life through fast-paced, insight-packed episodes that are equal parts practical and provocative.

And no, you don't need to be in real estate to get value (but it definitely helps).

🧠 What's in Episode Two:

• [C]ontent: The rise of sleepfluencers (and what it means for your social strategy)

• [H]ow-To: Start a podcast without speaking a word (seriously)

• [R]esearch: The real ROI by real estate lead source

• [I]nspiration: Why REI said "no" to AI—and what you can learn from it

• [S]tats: What falling consumer housing sentiment means for your next move

Whether you're curious about AI content creation, planning your 2025 lead gen stack, or just love clever marketing takes, this show is your new weekly go-to.

To subscribe to The Chris List email newsletter (the inspiration for this podcast) visit: http://thechrislist.com

You can follow Chris on Instagram here: http://instagram.com/chris_smth 

Welcome to The Chris List — your go-to podcast for sharp, timely insights at the intersection of real estate, marketing, and AI. In this episode, we dive into:

• A viral marketing stunt featuring a fake FTC website and what it teaches us about attention-grabbing tactics

• The power of inbound marketing in today's noisy digital world

• Oscar Mayer's clever use of an AI-generated joke—and what you can learn from it

• How to leverage Canva's AI video editor to elevate your content with minimal effort

• A breakdown of Zillow's new AI features and what they mean for agents and clients alike

• A real-life success story of an agent driving business with TikTok—even with a small audience

• And the latest housing market stats every buyer and seller should know

If you're a real estate pro looking for practical tools, marketing inspiration, and cutting-edge AI ideas, this episode is packed with value.

To subscribe to The Chris List email newsletter (the inspiration for this podcast) visit: http://thechrislist.com

You can follow Chris on Instagram here: http://instagram.com/chris_smth 

You can not follow the hosts. They aren't real :)