The Children's Book Marketing Podcast – Details, episodes & analysis

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Podcast The Children's Book Marketing Podcast

The Children's Book Marketing Podcast

Micaela S. Benn, Marketing Consultant | Content Creator | Author

Business
Education
Kids & Family

Frequency: 1 episode/71d. Total Eps: 27

Hosting podcast Buzzsprout

The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book. 

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Score global : 47%


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Why Placing Your Children's Books In Libraries Helps Make Homeschooling More Fun

Season 2 · Episode 27

mardi 4 novembre 2025Duration 42:17

In this episode, we're hanging out with Elan Page, a fellow homeschool mom and  host of the Homeschool Our Way podcast. If you’re a children’s book author wondering what’s the magical connection between the books that you’ve written (or will write), libraries, and homeschooling, you’ll definitely want to tune in. Elan and I discuss how these three elements go hand-in-hand, not just for books, but for all the fun stuff and connections you can find there. 

We also explore how Elan’s podcast helps families on the fence about homeschooling. She breaks down her START Method to help parents ease into homeschooling with confidence. 

Whether you're homeschooling your kiddos, thinking about making the transition, or writing children's books, this episode is full of tips and good vibes! Add it to your list of episodes to check out and take notes from.

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

How to Overcome Rejection and Fear To Expand Your Network With Toni Harris-Taylor

vendredi 18 juillet 2025Duration 44:40

In this episode of the Children's Book Marketing Podcast, I have a conversation with Toni Harris-Taylor, about overcoming the fear of getting out of your own way to build a network that will help you sell your children’s books.

Toni's a powerhouse in the world of connecting people to their purpose. She is a shero of mine and the owner of a networking franchise, Networking In Action. You’ll definitely want to catch this episode to see what secrets are revealed that can help you get out of your own way and stand confidently in front of peers, audience members, and potential collaborators.

Draw inspiration to honor your inner introvert by learning how Toni’s journey started with battling childhood fears, and she eventually became a confident leader who helps others overcome their own hurdles.

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 17: How Not To Waste Money When You Use Ads To Promote Your Children’s Book

Season 2 · Episode 17

jeudi 7 juillet 2022Duration 29:04

Join me for a conversation with Facebook & Instagram Ads Strategist, Stacy Zeal. Her runs an agency that helps product-based small businesses avoid wasting money running ads to reach your children’s book readers.

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 16: Your Blog Is Just The Beginning, A Conversation With Content Creator, Charnaie Gordon

Season 2 · Episode 16

lundi 2 mai 2022Duration 31:15

Join me for a conversation with author and content creator, Charnaie Gordon! We talk about the importance of having a blog and the long-term impact of consistently creating content. Plus, we discuss how children’s book authors can extend their love for literacy into non-profit organizations that impact the community while also leaving a legacy. Additional resources you may want to check out that were mentioned this episode:

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 15: The 3 Must-haves That Serve As The Basis Of Your Children’s Book Messaging Strategy

Season 2 · Episode 15

mercredi 23 mars 2022Duration 22:41

In this episode of The Children's Book Marketing Podcast, you'll learn where your message strategy begins, and what appeals to the reader, but not just any reader...Your Ideal Readers. Plus, you'll find out about a dynamic resource that will make it possible for you to choose who's your Ideal Reader.

 

Additional resources you may want to check out that were mentioned this episode:

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 14: Content Creation Without The Chaos, Shortcuts You Can Start Using Today

Season 2 · Episode 14

vendredi 4 mars 2022Duration 21:51

Welcome to Season 2, Episode 14 where you will discover how you can save time with content creation using shortcuts that I use every day. To make it easy, I'm sharing the system and tools that will help you manage content creation and sharing.

Also, learn why you must resist the urge to be everywhere at once on social media, and when's the best time to release your content so that you get the greatest visibility from your readers.

Additional resources you may want to check out that were mentioned this episode:

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 13: 5 Ways To Deliver Digital Content About Your Children’s Books

Season 2 · Episode 13

jeudi 20 janvier 2022Duration 31:31

This episode provides an overview of the 5 different ways to deliver digital content to people who will read your children’s books, and guidance to select the right digital platform for you to connect with them.

Listen to my explanation on why content and messaging are essential to reaching readers that will not only buy but will also recommend your children’s books. Plus, receive a breakdown of the 5 ways to deliver impactful content to your readers that helps you build relationships that ultimately can result in book sales and collaborations.

Additional resources you may want to check out that were mentioned this episode:  

 

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 12: Lessons Learned From The First Season Of Hosting The Children's Book Marketing

Season 2 · Episode 12

vendredi 3 décembre 2021Duration 22:35

Now that the podcast has officially crossed the one-year old threshold, I’ve learned a lot about how to proceed. In this episode, I share what’s to expect for the upcoming season and what brought about the shift. Also, I explain the fun new interactive, free coaching opportunities that are on deck that will even further prepare you to gain control of marketing and distribution for your children’s book.

Check it out!

  Additional resources you may want to check out that were mentioned this episode:

 

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 11: Now, You’re Ready To Launch, It’s Time To Release Your Children’s Book

Season 1 · Episode 11

mardi 9 novembre 2021Duration 21:36

In this episode, I go behind the scenes of The Children’s Book Launch Stages. This last one is simply called the Launch Stage. This is the third stage, designed to help you release your children’s book with a clear understanding of what to do, where, and how to make the magic happen. There’s a clear point in time when your self-publishing journey pivots from Pre-Sell into Launch Stage. Launching a children’s book is often considered a one-time event that happens on a specific day. In this episode, though, you’ll learn that is not the case at all.

 

  Additional resources you may want to check out that were mentioned this episode:

 

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast

Ep 10: What to do as you move into the Pre-sale Stage of Your Book Launch

Season 1 · Episode 10

jeudi 29 juillet 2021Duration 21:42

In this episode, I go behind the scenes of the Pre-Sell Launch Stage. This is the second of three stages designed to help you manage your children’s book launch without fear, hesitation, or confusion. There’s a clear point in time when your self-publishing journey pivots into Pre-Sell Launch Stage. This is when you can definitively say that books are on the way and you may begin taking orders with a degree of confidence that the hardest parts of putting your ducks in a row are behind you.

 

Grab a free download of The Children's Book Marketing Launch Checklist   Links mentioned in this episode:  

Support the show

For Show Notes, Visit the website: http://www.childrensbookmarketing.co/podcast


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