Explore every episode of the podcast The Catalyst for the Trades
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Last Chance to Register | The Trades Event That Builds Your $10M+ Plan | May 5-7 | 22 Apr 2026 | 00:47:14 | |
Last Chance to Register | Climb to $10M+ | May 5-7 | Houston, Texas Join host Jennifer Bagley alongside Chuck & Dana Staszkiewicz, Craig Wendel, Crystal Williams, Lindsey Beckstrom, and Paul Childers — six industry experts covering every cogwheel of your trades business — for a 3-day war room style workshop designed to find the holes, fix the gaps, and build your real plan to climb to $10M and beyond. This is NOT another conference. No PowerPoints. No stages. Just hands-on, in-the-weeds work on YOUR business.
🎯 WHAT MAKES THIS DIFFERENT: Most conferences leave you with a notebook full of ideas you never use. This event leaves you with a plan you built yourself, surrounded by experts who helped you build it. Small pockets. Real conversations. Actual application. "Walk in stuck. Leave climbing to $10M+" Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Climb to $10M: Inside the Workshop Event That Will Transform Your Business | 15 Apr 2026 | 00:41:24 | |
Sick of conferences that pump you up but don’t move the needle? Jennifer Bagley welcomes guest Chuck Staszkiewicz for a candid, behind-the-scenes look at Climb to $10M—the high-accountability, workshop-driven event hosted by The Opus & Golds Group. Jennifer and Chuck unpack what makes it different: capped attendance, curated experts, real implementation time, and a strict no-selling environment. You’ll hear how the agenda flows like a business supply chain—connecting marketing, sales, operations, HR, and finance—so you leave with clarity, content assets, and a plan your team can execute immediately. They dig into identity work for CEOs, adventure-based learning that cements lessons, and practical frameworks for maximizing any event before, during, and after you attend. If you lead a home service company and want results you can measure—not just motivation—this episode is your roadmap. Seats are capped for maximum access and accountability. Bring your leadership team and leave with a plan, content assets, and systems you can execute immediately. Register now at climbtoriches.ciwebgroup.com Timestamps: 01:32 - Rethinking events: fixing what’s broken 02:52 - Small groups, big impact 04:23 - The expert lineup and session themes 07:22 - VIP Day and identity shifting 08:43 - Adventure learning in the field 12:47 - Bring your leaders, multiply results 15:07 - Strategic flow: supply chain logic for growth 16:40 - War-room style, real conversations 18:18 - Leave with marketing assets 20:13 - How to maximize any event 24:45 - High-Leverage Actions (HLA) 28:06 - Cross-industry insights 32:33 - The promise of Climb to $10M 33:07 - VIP ticket giveaway 35:35 - 2024 growth mindset. 40:18 - Event details and registration Guest: Host: Relevant Links:
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Next-Level Septic Business: How Courtney Van Delden Supplee Uses AI, Automation & Data to Scale Van Delden Wastewater Systems | 19 Nov 2025 | 00:48:16 | |
Running a successful septic company for 88 years takes more than experience — it takes innovation. Courtney shares how switching to CI Web Group’s AI-enabled website platform and adopting tools like Manus AI and Cortex helped modernize operations, boost SEO, and streamline team workflows. She opens up about transforming company culture, making bold technology decisions, and using AI to manage everything from social media to work orders. If you’re a home service business owner, septic contractor, or trades professional, this episode will show you how to future-proof your business with AI optimization, smart automation, and digital transformation strategies built for the trades. Timestamps 01:00 – Intro: Meet Jennifer Bagley, Vee Nettles, and guest Courtney Van Delden Supplee 01:58 – Company History: Van Delden’s 88-year journey and Courtney’s path to ownership 03:42 – Leadership Challenges: Building a team-first culture and long-term career growth 05:17 – Partnering With CI Web Group: Why Van Delden upgraded to an AI-enabled website 07:26 – SEO Impact: Growth after migration and measurable results from digital upgrades 08:50 – Business Agility: How Courtney manages fast-paced decisions and tech adoption 15:06 – AI-Era SEO: Using customer language, blogs, and local keywords to drive calls 20:30 – AI Social Media Automation: Leveraging Manus AI and Cortex for marketing 28:02 – Workflow Optimization: Managing 40+ daily work orders with AI and automation 33:28 – Model Context Protocol: Building custom AI systems for back-office operations 39:44 – AI in Daily Ops: How automation drives performance, bonuses, and efficiency 41:05 – ChatGPT vs Multi-Agent Tools: The next phase of AI integrations for contractors 43:09 – AI Search Optimization: Why businesses must adapt beyond traditional Google search 47:32 – Final Takeaways: Courtney’s advice for trades owners—embrace AI and start now Guest Details Courtney Van Delden Supplee Resources & Links
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Command the Room & Grow Your Business: Casey Eberhart’s Blueprint for Trade Success | 12 Nov 2025 | 00:54:46 | |
Ready to future-proof your trade business and increase its value? In this high-impact episode of Catalyst for the Trades, Jennifer Bagley sits down with revenue strategist Casey Eberhart—known as The Ideal Networker—for a straight-talk discussion on building lasting, profitable companies in the trades. Drawing on decades of experience buying, selling, and advising service businesses, Casey shares why owning digital assets matters more than ever, how to leverage content and community to attract customers, and the three must-have assets every HVAC, plumbing, and home service business needs to grow—or get acquired. You’ll hear how modern marketing, automation, and AI are changing the game for contractors, and why visibility through your website, community, and YouTube channel is key to long-term success. Packed with real-world examples, proven strategies, and actionable tech insights, this episode is a must-listen for anyone serious about scaling a trade business in 2025 and beyond. Timestamps: Guest Details: About: Casey Eberhart—also known as The Ideal Networker—is a speaker, business coach, and entrepreneur who helps leaders and sales professionals build profitable connections through strategic networking and follow-up systems. He runs workshops such as Networking Riches and Networking Next Level, and leads the Expand The Network community. With a background spanning industries from amusement parks to film production and real estate, Casey teaches practical methods for identifying the right relationships, creating influence, and turning conversations into business growth Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Reinventing SEO & Web Strategy: AI Transformation with Seth Humble | 05 Nov 2025 | 00:46:47 | |
AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online. Seth shares his journey from the oil fields of Texas to leading AI integration, SEO innovation, and Webflow adoption at one of the most forward-thinking agencies in the trades. They break down how AI-driven search, intelligent automation, and strategic platform shifts are giving contractors a real competitive edge. Listeners will learn why visibility is changing, how to adapt fast, and what performance-focused strategies are driving growth in the AI era.
Timestamps
Guest: Seth Humble
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Branding That Works: Crystal Williams on Contractor Growth, Strategy & Accountability | 29 Oct 2025 | 00:40:01 | |
Is your marketing all over the place—or all dialed in? This week, Jennifer Bagley sits down with Crystal Williams, co-founder of Lemon Seed Marketing and a lifelong contractor, for a brutally honest, high-energy look at what’s working (and what’s not) in the trades right now. Crystal shares battle-tested insights on branding, marketing strategy, personal accountability, and the crucial role of collaboration between contractors and their vendors. From common marketing mistakes—like “buckshotting” Facebook—to actionable strategies for brand building and operational excellence, Crystal tells it straight. You’ll learn why strategy trumps tactics, what separates contractors who actually grow from those who stall out, and how embracing innovation (think: AI, automation, and new branding trends) can unlock your next level of success. Whether you’re a small shop ready to scale or a multi-million dollar organization stuck in neutral, this episode delivers real-world advice that will help you own your market and move your business forward.
00:00 - Introduction & Why Crystal Williams is a Standout in the Trades
Crystal Williams
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Beyond Products: Denise Corbin’s Winsupply HVAC Summit Empowers Contractors in Austin | 22 Oct 2025 | 00:16:28 | |
Ready to break away from business as usual and spark success in a challenging market? In this episode, Denise Corbin—president of Winsupply—joins Jazmin Ramirez, guest host, to discuss her game-changing HVAC Summit designed for contractors who want to thrive, not just survive. Instead of product pitches, Denise has curated a lineup of top industry experts delivering actionable insights on AI, field management, business planning, financing, and more. With the trades industry facing economic uncertainty, this summit is all about education, community, and building resilience for 2026. Tune in for the details on speakers, topics, and how you can be part of this forward-thinking event, whether you’re a seasoned contractor, a student in the trades, or just looking for inspiration in home services. Perfect for contractors seeking strategy, technology, and renewed motivation in today's market. Timestamps: 00:00 - Introduction Guest Details: Denise Corbin Relevant Links:
Call to Action: Ready to elevate your business for 2026? Register for the Winsupply HVAC Summit in Austin at winsupplyaustin.framer.website. Subscribe to Catalyst for the Trades on Spotify, Apple Podcasts, or YouTube—and share this episode with a contractor who needs that extra boost of knowledge and optimism! Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Jazmin Ramirez: AI Marketing Strategies and Growth Insights for Contractors | 22 Oct 2025 | 00:43:03 | |
What does it take to lead and grow in a fast-changing trades industry? In this episode of Catalyst for the Trades, Jennifer Bagley interviews Jazmin Ramirez, Senior Director of Growth at CI Web Group and one of the top 30 most influential women in HVACR. Jazmin shares her journey from plumbing office manager to award-winning marketing leader, how she’s helping contractors scale faster with AI, and why asset ownership and speed matter more than ever. Listeners will learn how AI-driven marketing, SEO, and transparent strategies are reshaping how HVAC, plumbing, and electrical businesses grow. Timestamps
Guest Details
Jazmin has built her career in the trades, working across commercial plumbing, dispatch, marketing, and team leadership. She mentors contractors nationwide to grow faster with AI-driven strategies and proven marketing systems. Relevant Links
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Victoria Schaefer Talks TACCA Live: Texas HVAC Conference, Contractor Growth & Future of the Trades | 20 Oct 2025 | 00:20:50 | |
Get an insider’s look at Texas Air Conditioning Contractors Association (TACCA) and the upcoming TACCA Live HVAC industry event in Conroe, Texas. Camille Porco, our stand-in host of this episode, sits down with Victoria Schaefer, Executive Director of TACCA, to share why this conference is a must-attend event for Texas HVAC contractors and professionals in the trades. Discover how TACCA Live helps HVAC businesses grow, stay compliant, and stay ahead of industry changes. From marketing and pricing workshops to leadership sessions and CE credits, this event is built to give contractors practical strategies they can apply right away. Plus, get details on AI in HVAC, networking opportunities, breakout sessions, keynote speakers, and exhibitor highlights.
00:00 – Introduction: Meet Victoria Schaefer and her journey in HVAC advocacy Guest Details Victoria Schaefer Relevant Links
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From Zero to $22 Million: Vince Heuser’s Blueprint for Explosive Home Service Growth | 15 Oct 2025 | 00:46:40 | |
What does it really take to break free from flat growth and scale your contracting business into the millions? In this inspiring episode, Vince Heuser shares the raw journey from launching a garage door business in his garage after the 2008 recession to building a powerhouse home services company with over 130 employees and 85 trucks. Vince reveals the game-changing mindset shifts, systems, and sales processes that tripled his business in just 90 days—and kept growth skyrocketing year after year. Whether you’re stuck at a revenue plateau or ready to level up, Vince’s actionable lessons and behind-the-scenes tactics offer the roadmap you’ve been searching for. Perfect for HVAC, plumbing, electrical, and garage door business owners looking for proven strategies to scale fast and profitably. Timestamps: 00:00 - Introduction to Vince Heuser and episode overview Guest Details: Vince Heuser Background: Vince Heuser started his first home service business in 2008, transforming a garage door startup into a multi-trade powerhouse with $22M in revenue and 130+ employees before successfully exiting. He’s recognized for pioneering inside sales systems, scaling with precise tracking and checklists, and building winning cultures through incentive pay and referrals. Now leading Everdoor in Florida, Vince helps other contractors shortcut the learning curve with proven processes for rapid, sustainable growth. Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| CRM Success in the Trades: Celia Church’s Guide to Data, Implementation, and Next-Level Growth | 08 Oct 2025 | 00:52:01 | |
Thinking about switching CRM platforms or struggling to get the most out of your current system? In this must-listen episode, CRM and Service Titan consultant Celia Church (Smart Service Solutions) joins hosts Jennifer Bagley and Chuck Staszkiewicz to unpack the secrets behind successful CRM and field service software adoption for contractors and home service businesses. Celia shares a true insider’s roadmap—covering everything from data mapping and onboarding to ensuring clean data, effective team training, and the growing role of AI in automating busywork. Chuck and Jen add hard-earned lessons from their own businesses, giving listeners a no-nonsense guide to avoiding costly mistakes and setting up your CRM (and company) for scale. Perfect for HVAC, plumbing, electrical, and service company owners ready to stop wasting money on underused tech—and start leveraging CRM platforms for strategic, profitable growth. Timestamps: 00:00 – Introduction & Why CRM Matters Guest Details: Celia Church Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Smart Accounting Moves: Devin Nordgran’s Financial Strategies for Contractors | 01 Oct 2025 | 00:46:03 | |
Know your numbers and make them work for you. In this must-hear episode, Jennifer Bagley sits down with Devin Nordgran, Tax Associate at Squire, to unpack real-world financial strategies every home service business owner needs. Learn why smart accounting is more than just end-of-year cleanup, and how proactive planning puts money back in your pocket. Devin shares top tax-saving tactics, breaks down what the new “One Big Beautiful Bill” (OBBA) means for contractors, and offers powerful insights into leveraging R&D credits for AI investments. Discover the practice of cost segregation studies, the truth about bonus depreciation, and why your accountant should be your most trusted advisor, not just a tax filer. Perfect for HVAC, plumbing, electrical, and construction business owners who want clarity, peace of mind, and bigger profits.
00:00 – Introduction & Meet Devin Nordgran
Devin Nordgran Background: Devin Nordgran is part of Squire’s full accounting and fractional CFO team, serving home service businesses across the U.S. With deep expertise in tax planning, R&D credits, cost segregation studies, and strategic financial advisory, Devin helps business owners unlock clarity, reduce tax burden, and drive long-term growth. Squire is recognized for transforming accounting from an “expense” to a true business asset—providing comprehensive support, real-time advice, and trusted partnerships.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| AI, Leadership & Next-Level Growth: Cameron Herold’s Playbook for Contractors | 01 Apr 2026 | 00:57:47 | |
Most contractors are either ignoring AI or getting distracted by flashy tools they don’t actually need. In this episode, Jennifer Bagley talks with Cameron Herold, the operational expert who helped build 1-800-GOT-JUNK and mentored industry leaders like Tommy Mello. They discuss why the "old-school" basics—like answering the phone and having branded trucks—matter more than ever in an automated world. You will learn how to identify which AI tools actually increase your profit margins, how to hire a team that embraces technology, and why your leadership style is the one thing that can't be replaced by a bot. What You’ll Learn
Timestamps
About Cameron Herold Cameron Herold is a world-renowned business coach and the founder of the COO Alliance. He specializes in helping "second-in-command" executives run the day-to-day operations of high-growth companies. He has authored seven business books and has a deep history in the home services industry.
Next Steps
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Transforming Digital Marketing with AI: Chelsea Nodine’s Blueprint for Smarter Systems | 24 Sep 2025 | 00:49:00 | |
Is AI the future of digital marketing, or just another buzzword? In this episode, Chelsea Nodine—Senior Director of Digital Transformation at CI Web Group—shares the real story behind her journey from the wilds of Alaska to automating entire marketing departments. Host Jennifer Bagley and Chelsea dive deep into what it actually takes to move a business from outdated manual processes to fully automated, AI-powered workflows. From revamping project management to deploying agentic networks that outperform traditional teams, Chelsea reveals practical strategies, painful lessons, and surprising wins. Whether you’re an agency, contractor, or business leader exploring the shift to AI-enabled marketing, you’ll learn how to future-proof your team, what tools and systems are delivering results, and how to navigate the human side of transformation. Timestamps: 00:00 – Introduction: Meet Chelsea Nodine and her unconventional path to digital marketing Guest Details: Chelsea Nodine Background: Chelsea Nodine oversees all AI, automation, and digital transformation efforts at CI Web Group, a national leader in home services digital marketing. With experience spanning in-house marketing, SEO, account management, and operations, Chelsea is known for creating scalable systems and leading teams through major tech shifts. Her unconventional start—from biology studies in Alaska to building agentic networks for clients—shapes her pragmatic, people-first approach to change. Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Level Up Your Business: Billy Gregus on AI, Marketing, and Making Partnerships Work | 17 Sep 2025 | 00:49:29 | |
Ready to future-proof your contracting business? In this power-packed episode, Billy Gregus—owner of Integrity Refrigeration & A/C—joins Jennifer Bagley and special guests Vee Nettles (account manager at CI Web Group), and Stephanie Allen (Airworks, co-founder of Just Start AI) to break down the building blocks of business growth in the trades today. From choosing the right marketing partners to getting real about AI, content, accountability, and local partnerships, Billy shares how contractors can stop making excuses and start getting results. Whether you're scaling your HVAC, electrical, or home services company, or just want to work smarter, not harder, you’ll get tactical steps for amplifying your online presence, leveraging AI, and building relationships that drive real revenue. Game on for leaders, owners, and hustlers ready to show up, suit up, and participate. Timestamps: 00:00 - Intro & Guest Lineup Guest Details: Billy Gregus Background: Billy Gregus is the owner of Integrity Refrigeration & A/C, a home services business known for its commitment to excellence and innovation in HVAC. Billy is passionate about smart marketing, operational efficiency, and leveraging AI to future-proof his company—and he’s not afraid to get uncomfortable to keep growing. A dedicated leader, he’s all-in on community, partnership, and actionable business strategy. Vee Nettles Stephanie Allen Relevant Links:
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Trailblazing the HVAC Industry: Brittany Doering on Community, Growth, and Conference Success | 10 Sep 2025 | 00:23:21 | |
Ready to level up your HVAC business and network with the best in Texas? In this jam-packed episode of Catalyst for the Trades, host Jennifer Bagley sits down with Brittany Doering, Executive Director of TACCA NTX, to talk all about the highly anticipated HVAC Trailblazer Conference happening on October 2 & 3. Brittany shares her unique journey from nonprofit fundraising into the trades, the power of community for contractors, what TACCA offers members, and why this year’s event is a can’t-miss opportunity for contractors at every stage. Whether you’re a solo operator, running a legacy family business, or just eager to expand your network, get a behind-the-scenes look at TACCA, actionable insights for growth, and details on one of the best HVAC industry conferences around. Don’t miss your chance to accelerate your success, access expert education, and have a little fun in the heart of North Texas! Timestamps: 00:00 – Introduction to Brittany Doering and TACCA
Brittany Doering
Don’t miss your chance to join the HVAC event of the year! Register now for the HVAC Trailblazer Conference at hvactrailblazer.com while discounted registration lasts. Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Level Up Your Roofing Business: Joel Viera on Tech, Talent & the Western Roofing Expo | 03 Sep 2025 | 00:32:09 | |
What’s really shaping the future of roofing in 2025 & 2026? In this episode, Joel Viera of the Western States Roofing Contractors Association joins host Jennifer Bagley to break down the big changes, challenges, and opportunities facing the roofing industry. They dive into the must-know details about the upcoming Western Roofing Expo from September 28 to 30, 2025, discuss how AI and new tech are transforming every aspect of roofing, and explore strategies to overcome labor shortages and win more business. Whether you’re a roofing contractor, a trade pro, or looking to expand your business, this episode is your go-to guide for what’s next—and how to get ahead. Perfect for contractors, business owners, and anyone interested in the future of roofing, tech, and professional growth in the trades. Timestamps: 00:00 – Introduction & Meet Joel Viera
Joel Viera Background: Joel heads the Western States Roofing Contractors Association and oversees the nationally recognized Western Roofing Expo. With over 25 years in the industry, Joel is known for driving innovation, bringing the roofing community together, and championing education, scholarships, and new industry standards.
Got value from this episode? Subscribe to Catalyst for the Trades on Spotify, Apple Podcasts, or your favorite platform. Share this episode with fellow roofing pros or anyone looking to future-proof their contracting business. Ready to level up? Don’t miss your spot at the next Western Roofing Expo—register early! Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Mike Disney on Building Trust, Recruiting Top Talent & Winning in the Trades | 27 Aug 2025 | 00:54:32 | |
What does it really take to scale a successful HVAC, plumbing, or electrical business today? In this episode, industry expert Mike Disney shares the hard truths and powerful tactics he’s learned over a decades-long career, covering everything from finding the right mentors and avoiding toxic “advice” online to winning at recruiting, building trust with homeowners, and staying ahead in the age of AI. Hosts Jennifer Bagley and Chuck Staszkiewicz dig deep with Mike on leadership, hiring, branding, standing out against the competition, and practical strategies for growth—even when private equity or new tech shake up the status quo. If you’re a contractor or business leader ready to future-proof your trades business and attract top talent, this episode is packed with actionable insights you won’t want to miss.
00:00 - Welcome & Introductions Guest Details: Mike Disney Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| How AI Is Transforming Call Handling: Brad Scruggs on the Future of Home Service Communication | 20 Aug 2025 | 00:53:19 | |
Missed calls are costing contractors serious money, but AI is changing the game. In this episode, Brad Scruggs, President & CMO of ZyraTalk, sits down with Jennifer Bagley to unpack how artificial intelligence is rapidly reshaping customer communication for home service businesses. From automating appointment scheduling and integrating with CRMs to training AI agents that learn and adapt, Brad shares his front-line perspective on building scalable, ROI-driven AI solutions for the trades. Brad and Jennifer break down the shift from basic chatbots to sophisticated, agentic AI, dive into deep FSM integrations, and reveal the crucial support AI can provide for contractors of all sizes, especially when every call counts. Whether you’re a tech-forward business or feeling behind, this episode covers practical insights for home service leaders who want to leverage AI for growth, efficiency, and superior customer experience. Perfect for HVAC, plumbing, and service companies ready to embrace the future (and eliminate voicemails for good!).
00:00 - Welcome & Introductions 02:04 - ZyraTalk’s Origin Story 04:55 - The Leap to AI: Challenges & Evolution 08:21 - Scaling Support & Self-Onboarding with AI 11:38 - AI vs. Human: Changing Customer & Company Workflows 15:01 - Deep Integrations: ServiceTitan, Housecall Pro & Beyond 20:14 - Multi-Channel Communication & AI 27:58 - ROI & Real Results 30:58 - Why Voicemail and Old-School IVR Are Obsolete 34:27 - The Future: Agentic Agents, Booking Bots & Online-First Customers 41:43 - Fast-Forward 10 Years (or Maybe Just 2): Predictions on Tech, Jobs & Human Adaptation
Brad Scruggs
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Building Predictable Freedom: Mike Abramowitz on Systems, Scaling & Founders’ Mindset in the Trades | 13 Aug 2025 | 00:48:03 | |
What does it really take to build a trades business that runs without you—and gives your family the freedom you dreamed of? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Mike Abramowitz: systems engineer, author, and founder of the “Time Rich 6” framework. Mike shares the unfiltered journey from direct sales grind and early business mistakes to helping hundreds of trades entrepreneurs break free from burnout. You’ll hear real-world strategies for building repeatable, scalable systems in plumbing, HVAC, electrical, landscaping, remodeling, and more. Mike shares emotional lessons from his own life—including navigating medical emergencies, recovering from financial crisis, and defining boundaries so business supports your life (not the other way around). Whether you’re in the field, a growing owner-operator, or leading a team, this is a tactical, heartfelt blueprint for creating a business that works so you don’t have to be on call 24/7.
00:00 - Welcome & Mike’s Journey: From Family in the Trades to Building a Legacy
Mike Abramowitz Background: Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Unlocking Efficiency: AI Lead Management & Automation with Utku “Dave” Kaynar | 06 Aug 2025 | 00:53:22 | |
In this episode of Catalyst for the Trades, host Jennifer Bagley welcomes Utku “Dave” Kaynar, CEO of OnePath, to take you deep inside the future of automation, lead management, and true profitability for the trades. Learn how AI-driven workflows, intelligent booking, and seamless platform integration are helping HVAC, electrical, and plumbing companies convert more leads, reduce overhead, and outpace the competition—without sacrificing the customer experience. If you want to elevate your business, stop letting leads slip through the cracks, and finally operate at peak efficiency, this is the episode for you.
00:00 – Meet Dave and the AI Revolution in the Trades Guest Details: Utku “Dave” Kaynar Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Smart Decisions, Big Impact: Teasha Cable’s AI Strategies for Better Business | 30 Jul 2025 | 00:53:09 | |
Ready to level up your decision-making and accelerate growth? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Teasha Cable—tech visionary, AI expert, and founder of CModel—to uncover how AI-powered decision intelligence transforms the way businesses operate. Teasha shares the real-world processes, systems, and mindset shifts that move companies from gut-driven calls to strategically sound, data-informed decisions. Whether you’re leading a team of two or scaling an enterprise, Teasha’s insights on AI integration, practical frameworks, and future-proofing your business will help you optimize operations, reduce costly missteps, and unlock sustainable growth. Perfect for contractors, entrepreneurs, and forward-thinking business owners who want to turn decision-making into their strongest asset.
00:00 – Welcome Back & Introduction to Teasha Cable
Teasha Cable is a leading authority in AI-driven decision intelligence, with 25 years of experience in business operations, product strategy, and tech innovation. She’s worked with some of the world’s largest companies and now empowers businesses of all sizes to make smarter, faster, and more profitable decisions through her platform, CModel.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| AI-Driven Success for Contractors: Lynn Wise’s Blueprint for the Future | 16 Jul 2025 | 00:45:06 | |
Ready to future-proof your contracting business? AI is transforming everything from lead conversion to customer service and financial management in the trades. In this episode, Lynn Wise, founder of Contractor in Charge and One Path AI, joins host Jennifer Bagley to break down how artificial intelligence is accelerating change for home service companies. Learn what’s driving tighter margins, why AI-powered call centers and agentic agents are game-changers, and how contractors can level up to attract more leads, streamline operations, and boost profitability. Lynn and Jennifer share firsthand insights, practical adoption tips, and a behind-the-scenes look at innovative tools like the One Path AI CRM. This is a must-listen for anyone serious about thriving amid rapid tech transformation in HVAC, plumbing, or electrical. Timestamps: 00:00 - Welcoming Lynn Wise & The Urgency of AI in the Trades
Lynn Wise Background:
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| AI-First Growth for the Trades: Builder Market with Louis Vierra and Brett Taylor | 18 Feb 2026 | 00:57:44 | |
Most contractors know the feeling: you pay for leads that five other companies get, you chase calls late, and your software stack keeps growing—but not your margins. Builder Market’s Founder Brett Taylor and Co-Founder Louis Vierra come from the trades. They built an AI-first platform that keeps things simple: a free listing that customers can trust, pro-to-pro networking, a built-in CRM and pricebook, financing, and access to exclusive leads. You choose your zip codes and categories. You pay only for the real leads delivered. You get support when you set it up. Pair that with speed-to-lead automation and AI-first websites and content and you’ve got a system that responds in seconds, shows proof the customer can see, and builds visibility in both search and AI assistants. Less noise. More booked jobs. Timestamps 00:00 – Why the old model hurts contractors 01:16 – Brett and Louis: from jobsite to software 06:07 – What’s broken with Angie/Yelp and fragmented tech 10:24 – What Builder Market actually does (in plain English) 14:19 – Pricebooks, templates, and financing that don’t slow you down 15:23 – Find subs and GCs fast; work together in channels 17:16 – Claim your listing; setup in minutes; live help 20:21 – Consumer tools: AI planning, renderings, DIY guidance, product recs 22:04 – Becoming a trusted data source for AI assistants 25:50 – How exclusive vs. shared leads work; real-time auctions 28:36 – Speed-to-lead: reply in under 5 minutes (or in seconds with AI) 32:30 – Training and the Hydra ecosystem: content, agents, automation 36:09 – Third‑party validation + AI content = more visibility 40:04 – Why AI‑first beats legacy SaaS 42:00 – Using AI instead of adding office headcount 43:21 – Value-first approach and open feedback 44:44 – Costs: free to join; category-based lead pricing 47:19 – Disputes and refunds that respect pros 48:27 – 641,000+ pages indexed; tight geo coverage 50:07 – Brand mentions and content built with partners 53:29 – Final steps: claim, configure, connect Guest Details - Louis Vierra, Co‑Founder, Builder Market — Veteran GC; patents in construction project management; built Struxure, the engine behind Builder Market. - Brett Taylor, Founder, Builder Market — Entrepreneur focused on fair, open pro-homeowner communication and smarter lead distribution. Relevant Links - Catalyst for the Trades Podcast Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| No Excuses, Just Results: Stephanie Allen’s Real-World Guide to AI, Leadership, and Rapid Growth in the Trades | 02 Jul 2025 | 00:50:24 | |
In this episode of Catalyst for the Trades, we sit down with Stephanie Allen, CEO of Airworks Solutions, to talk about what it takes to lead and thrive in today’s fast-changing trades industry. From her journey leading a top HVAC business while balancing life as a mother of four, to her real-world strategies for using AI to accelerate processes and smash through old excuses, Stephanie shares what’s actually working right now for contractors and business owners. Hosts Jennifer Bagley and Chuck Staszkiewicz dive deep with Stephanie on bold leadership, overcoming resistance to technology, leveraging ChatGPT for everything from operations to growth, and building a company culture that’s both agile and resilient. Hear how Stephanie’s approach to team development, innovation, and authenticity is helping her business and others stay ahead, and get practical tips you can put to work today. If you’re determined to cut through the noise, embrace change, and lead your team to new heights, this episode is a must-listen.
00:00 – Meet Stephanie Allen & Podcast Icebreakers
Stephanie Allen Background: As the CEO of Airworks Solutions, Stephanie Allen leads from the trenches, balancing family, business growth, and the constant evolution of the trades. Known for her practical leadership, embrace of innovation (especially AI and automation in the trades), and relentless focus on team empowerment, Stephanie is a sought-after mentor, speaker, and industry advocate. She’s passionate about helping contractors unlock their potential, drive real performance, and build cultures that win.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From Tech to Titan: Jason Walker’s Playbook for Outshining Giants in HVAC | 25 Jun 2025 | 00:48:25 | |
What does it really take to thrive as a new HVAC business in a crowded market? Jason Walker, founder of HVAC Masters of the Hustle, pulls back the curtain on his own journey from law enforcement to leading high-performing HVAC teams—and building a company that stands out against $100M+ competitors. In this high-energy episode, hosts Jennifer Bagley and Chuck Staszkiewicz dig into real-world strategies: launching with limited resources, executing guerrilla marketing, building a brand that commands attention, and relentlessly investing in people and process. Listen for hard-won advice on company culture, neighborhood marketing, goal setting, and giving back to the community—even while running on a startup budget. Whether you’re a one-truck operation with big dreams or a seasoned owner looking to reignite your hustle, this episode delivers practical insight to make this your best summer ever.
00:00 – Show Intro & Episode Banter
Jason Walker Background: Known for his “master of the hustle” approach, Jason Walker built his business from the ground up by applying street-smart marketing, relentless process focus, and an unwavering commitment to people and community impact. He is also the founder of the Mac Attack Foundation, which delivers essentials to newborns in need and sponsors adoption fees for families.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From Gym Floors to HVAC Superstar: Tyler Dixon’s Leap Into Trades Sales | 18 Jun 2025 | 00:54:03 | |
Ready for a real-world success story that proves the trades are wide open for ambitious go-getters? On this episode of Catalyst, hosts Jennifer Bagley and Chuck Staszkiewicz welcome Darren Dixon, an HVAC industry legend, and his son, Tyler Dixon, who swapped college plans for a fast-track sales career in home services. Tyler shares his path from general manager of a fitness club to high-performing comfort advisor at DND Air, breaking six-figure income before age 22—all thanks to tech-forward processes, strong mentorship, and a relentless drive to connect with customers. Discover practical hiring, onboarding, and training insights, hear how new technology like “Perfect Match” empowers younger sales stars, and get actionable advice for owners and aspiring salespeople who want to level up. Perfect for business owners, comfort advisors, tech-savvy recruits, or anyone wondering if the trades are the new American Dream.
00:00 – Meet the Hosts & Guests
Darren Dixon Tyler Dixon
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Future-Proofing Contracting: Paul Redman on Tech, AI, and the New Customer Experience | 11 Jun 2025 | 00:53:09 | |
Is your contracting business ready for the next wave of technology? In this forward-thinking episode, Jennifer Bagley and Chuck Staszkiewicz sit down with Paul Redman, CEO of Contractor Commerce, to talk about what it really takes to stay competitive in a rapidly evolving market. They dive into the impact of AI, automation, and e-commerce, how lean, tech-centric companies are reshaping home services, and why a customer-first mindset is more critical than ever. From practical ways to leverage AI—no matter your company size—to rethinking memberships, avoiding “growth debt,” and creating standout customer experiences, this episode is packed with insights for contractors who want to win today and tomorrow. Whether you’re just starting out or leading a multimillion-dollar operation, you’ll get actionable advice and real-world examples to help you adapt, thrive, and build a future-ready business.
00:00 – Introductions and laughs: Why getting the details right matters
Paul Redman Background: Paul Redman is a leader in digital transformation for the trades, with extensive experience in HVAC, sales, and tech. From his start in field sales straight out of college to founding Contractor Commerce, Paul’s passion is making e-commerce and modern customer experiences accessible to contractors of all sizes. He’s a champion for contractor success—and for keeping the human touch alive in a tech-driven world.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Relentless Growth: Sam Wakefield’s Sales Transformation & Follow-Up Tactics for the Trades | 04 Jun 2025 | 00:45:13 | |
Motivation means nothing if you can’t execute. In this episode, Sam Wakefield, creator of Close It Now and catalyst of transformative sales events like “Relentless: The Ultimate Sales Transformation”, pulls back the curtain on what actually drives success in the trades: clarity, consistent follow-up, and evolving beyond “lead baby” mentality. Hosts Jennifer Bagley and Chuck Staszkiewicz dig in with Sam on how to deliver events (and training) that don’t just pump you up for a day, but change your business for years. This episode is a powerhouse for any home service pro ready to create real, measurable growth. It covers tactical follow-up frameworks that'll instantly boost close rates and actionable strategies for door-to-door prospecting, personal development, and setting higher sales standards. Don't miss this conversation if you want to boost your revenue, hold your team accountable, and build a business ready for tomorrow’s customers.
00:00 - Welcome & Introductions: Meet Sam Wakefield and recap of Sam’s recent “Relentless” sales transformation event
Sam Wakefield Background: Sam Wakefield is the founder of Close It Now, a premier sales training company for HVAC, plumbing, electrical, and home service businesses. With a proven track record of helping teams boost average ticket prices, increase closing rates, and implement robust follow-up systems, Sam is a sought-after speaker and event leader for those serious about accelerating growth. He’s at the forefront of future-proofing the trades, with a sharp focus on blending personal development and tactical, actionable sales processes.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| 40 Years in the Trades: Raul Rodriguez on Building People-Centered, Resilient Service Companies | 28 May 2025 | 00:51:25 | |
What does it take to build a thriving, people-first business in the home services industry—and keep it growing for nearly 40 years? In this candid episode, Raul Rodriguez (Founder & President of Power Pro Plumbing) joins hosts Jennifer Bagley and Chuck Staszkiewicz to share hard-won lessons on leadership, growth, and adapting to new technology in the trades. Raul’s journey, from his rough start in 1987 to leading one of the most respected plumbing companies with over 28,000 positive reviews, is packed with insights. The conversation covers why trust and service always beat chasing dollars, how AI and automation are reshaping opportunity for contractors, and why hiring for personality and passion trumps experience. The trio also dive into practical advice for adopting technology the right way, building teams that last, and creating a company culture that attracts top talent, even in today’s competitive market. Essential listening for contractors, business owners, and anyone ready to lead with purpose in the trades.
00:00 – Welcome and Introductions
Raul Rodriguez Background: Raul Rodriguez has dedicated nearly four decades to the home services industry, starting as a tradesman in 1987 and growing Power Pro into one of Southern California’s leading plumbing companies. With over 28,000 positive reviews and a reputation for genuine service, Raul is known for his people-first approach to leadership, a passion for mentoring new talent, and a willingness to evolve with technology and times.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From Retail to Trades: Dana Staszkiewicz on Business Growth, Process, and Women in Leadership | 21 May 2025 | 00:46:08 | |
What does it take to scale a family-owned trades business from $12M to $20M in just three years? In this episode, Dana Staszkiewicz, co-founder of Opus and Gold, joins host Jennifer Bagley to share what really happens behind the scenes of explosive growth in the home services industry. Dana gets candid about her journey transitioning from global retail brands to running a legacy trades company with her brother. Discover high-leverage moves—budgeting, process-building, and accountability—that transformed their business. Dana also reveals why job descriptions, SOPs, and KPIs aren’t just “corporate red tape,” but the secret sauce that separates thriving teams from those just getting by. Plus, hear about Dana’s passion project, the Audara Collective—a supportive space for women leaders in the trades—and how podcasting, networking, and continuous learning power lasting success. If you’re a home service entrepreneur navigating family dynamics, thinking about leveling up with outside expertise, or simply wanting a blueprint for financial discipline and real leadership, this episode is packed with actionable takeaways.
00:00 - Welcome & Introductions Guest Details: Dana Staszkiewicz Background: Dana Staszkiewicz transitioned from a career in global retail and supply chain to help grow her family’s home services business to $20M. Now, through Opus and Gold, she helps other trades businesses scale with strong financial systems, accountability, and leadership. She also founded the Audara Collective to support women in home service leadership. Relevant Links:
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| The Power of Choice: Why Menu Pricing Changes Everything with Danielle Putnam | 07 May 2025 | 00:55:05 | |
In this episode of Catalyst for the Trades, Jennifer Bagley sits down with Danielle Putnam, President of The New Flat Rate, to talk strategy, pricing, and how contractors can stop giving away their profits. Danielle breaks down why it’s time to retire the word “just” from your team’s vocabulary, how the right pricing menu changes everything, and how to train techs to maximize every opportunity without compromising trust. They also explore how AI is reshaping customer behavior, technician education, and even onsite communication with language translation. Timestamps: 04:20 – Market Optimism & Homeowner Behavior 10:40 – The Problem with “Just” 17:25 – The Purpose of Profit 24:10 – How AI is Shifting the Sales Process 31:55 – The Power of Pricing Options 38:45 – Dynamic Pricing in Real Time 44:10 – What's Coming Next from The New Flat Rate 52:40 – Shop Tours Instead of Conferences 58:00 – Picking the Right Events for You 1:03:15 – CEO Insights 1:09:10 – Final Thoughts & Next Steps Guest Details: Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Stand Out Online: Jen McKee’s Social Media Tips for Contractors | 16 Apr 2025 | 00:52:22 | |
Social media doesn’t have to be overwhelming—or a waste of time. In this episode, Jen McKee, founder of Kee Hart Marketing, shares what actually works for contractors trying to grow online. From personal branding and content ideas to time-saving tools and automation, Jen breaks down real strategies that help HVAC, plumbing, and electrical businesses show up, stand out, and scale. Whether you're just starting or trying to take your brand to the next level, this episode gives you practical tips you can use right now. Perfect for contractors ready to grow their online presence the smart way.
00:00 - Introduction 05:10 - Jen’s Background 10:42 - What Actually Works on Social 16:18 - The Power of Personal Branding 21:50 - Tools, AI, and Automation 28:07 - How to Balance Authenticity and Efficiency 34:15 - Common Mistakes to Avoid 40:45 - Social Media That Scales With You 47:20 - Final Advice for Contractors
Jen McKee Background: Jen McKee is a social media strategist and the founder of Kee Hart Marketing, a 5x award-winning agency specializing in social media content for home service businesses. As a 2024 40 Under 40 honoree, she helps businesses grow their brand and attract top talent through her proven Show Up, Stand Out, Scale framework. Jen is also the host of The Kee to Growth Podcast, an industry speaker, and a mentor to trades professionals looking to make an impact online.
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Fast-to-Cash Products and Smarter Sales with Karen Sager | 09 Apr 2025 | 00:50:27 | |
In this episode of Catalyst for the Trades, co-host Chuck Staszkiewicz sits down with Karen Sager, President of Micro Mesh Gutter Guards, to talk about product innovation, contractor profitability, and strategies for standing out in a crowded market. Karen shares the history and evolution of gutter guard technology, how Micro Mesh uses copper filtration to solve long-standing issues with moss and debris, and why fast-to-cash products are key for contractor growth. They also cover practical sales tips, customer education, and marketing tactics that actually work. Timestamps: 00:00 – Introduction 03:10 – Evolution of Gutter Guard Technology 08:45 – Copper Filtration: The Game Changer 14:30 – Partnering with Contractors 20:20 – Tackling the Profitability Problem 25:50 – Educating Homeowners 30:15 – Marketing That Converts 36:00 – Driving Fast-to-Cash Sales 41:30 – Advice for Trade Professionals Guest Details: Karen Sager
Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Women in Charge: How AI and Automation Are Powering Home Service Growth | 14 Jan 2026 | 00:59:20 | |
How do women in the trades go from underfunded marketing and clunky tech to dominating their local markets with AI and automation? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with three powerhouse home service entrepreneurs—Courtney Van Delden Supplee (Van Delden Wastewater Systems), Amanda Casteel (Cherry Blossom Plumbing), and Stephanie Allen (AirWorks Solutions). You’ll hear real stories of growth from women-led businesses in HVAC, plumbing, and septic services. The conversation dives into hard-won lessons on failed marketing investments, the leap from WordPress to Webflow, and how embracing AI content, dashboards, and automation turned their marketing from a liability into a lead machine. These women get candid about tech transitions, brand control, data-driven decisions, and how being first to adopt AI-powered web platforms gave them a 12-month head start on their competition. Timestamps: Guest Details: Courtney Van Delden Supplee Amanda Casteel Stephanie Allen Relevant Links:
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From the Call Center to the C-Suite: Denise Swafford's Journey of Scaling Success in the Trades | 19 Mar 2025 | 00:41:55 | |
Join us for an inspiring episode of The Catalyst for the Trades, featuring Denise Swafford, Chief Commercial Officer at P1 Service Group. Denise shares her incredible career journey, starting from humble beginnings in the call center to reaching the C-suite. Discover how her dedication, resilience, and passion for the trades propelled her to achieve remarkable success and become a leading voice for women in the industry. Timestamps:
Guest Details: Denise Swafford
Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| How a Navy Veteran Created One of New Jersey's Trusted Plumbing Brands | 12 Mar 2025 | 00:46:49 | |
Join us on this episode of The Catalyst for the Trades as we sit down with Ray Reyes, a former Navy veteran turned successful plumbing entrepreneur. Ray shares his inspiring journey of building New Jersey Pipe Doctor from the ground up, highlighting the challenges and triumphs he faced along the way. Discover how his military background, strategic planning, and unwavering support system helped him achieve remarkable growth in just four years. Timestamps:
Guest Details: Ray Reyes Title: Founder and Owner of New Jersey Pipe Doctor Background: Ray Reyes is a former Navy veteran who transitioned into the plumbing industry after his military service. He is the founder and owner of New Jersey Pipe Doctor, a leading plumbing company serving residential and commercial clients. Ray is passionate about building a strong team, providing exceptional customer service, and giving back to his community. Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Building Your Business with an Exit in Mind: Strategic Insights for Home Service Entrepreneurs | 26 Feb 2025 | 00:48:12 | |
In this episode of "Catalyst for the Trades," hosts Jennifer Bagley and Chuck Staszkiewicz dive deep into the strategic planning necessary for building a home service business with a future sale or exit in mind. The hosts engage in a rich discussion about vital business practices inspired by recent conversations with successful entrepreneurs from the trades industry. The discussion covers key strategies for financial readiness, operational efficiency, branding, marketing, and team development. Learn from real-life examples of thriving businesses that have mastered the art of planning and execution to create high-value companies prepared for dynamic growth opportunities. Timestamps: 00:00 - Welcome and Introduction: Jennifer and Chuck welcome listeners and set the stage for the episode. 02:22 - The Importance of Building with a Sale in Mind: Insight into why businesses should be built as if they are going to be sold. 05:40 - Learning from Rapid Exits: Chuck shares a compelling story of a business built and sold in just 4.5 years. 11:04 - Financial Readiness and Clean Books: Discussion on tax planning and profitability as pillars of a business. 15:28 - Operational Efficiency: The necessity of documented processes and strong system implementation. 19:23 - Marketing, Branding, and Customer Base: Building a strong brand and a loyal client base for business sustainability. 23:12 - Team Development and Retention: Importance of surrounding yourself with talented and trained individuals. 28:45 - Preparing for Due Diligence: Steps to ensure your business is prepared for potential buyers' scrutiny. 35:00 - Personal Stories and Lessons Learned: Chuck and Jenn reflect on their business journeys and the lessons they've learned. Relevant Links: Catalyst for the Trades Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Navigating Industry Transformation: AI, Consumer Trends, and Strategic Business Models | 19 Feb 2025 | 00:58:25 | |
Join host Jennifer Bagley, CEO of CI Web Group, and her guests, Darren Dixon, CEO and founder of fyxify, and George Donaldson, CEO of Fix-It Group, as they discuss the transformative landscape of the home services industry in this engaging episode. The conversation delves into the significant shifts driven by AI technologies, consumer behavior changes, and evolving business models. Learn from industry leaders about the importance of being proactive in adapting to these changes, understanding consumer preferences, and leveraging technology to maintain a competitive edge in the market. Timestamps:
Guest Details:
Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Unleashing Success: Trey McWilliams on Mastering Growth and Leadership in Home Services | 12 Feb 2025 | 00:47:57 | |
Join Jennifer Bagley as she hosts Trey McWilliams, CEO of McWilliams & Sons and founder of Blue Cardinal Home Services Group, in this enlightening episode of "Catalyst for the Trades." Discover the journey of this third-generation leader as he shares his insights into scaling a home services business with a strong focus on people and leadership development. Trey discusses the decision-making process behind selecting a private equity partner, building a long-term strategic platform, and the significance of financial literacy in business operations. Explore the challenges, lessons learned, and the importance of setting your team up for success as Trey candidly shares his experiences from the trenches of the home services industry. Timestamps:
Guest Details: Trey McWilliams
Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Mastering the Trades: Mark Evans on Building Wealth, Legacy, and Financial Freedom | 05 Feb 2025 | 00:45:32 | |
In this episode of Catalyst for the Trades, hosts Jennifer Bagley and Chuck Staszkiewicz sit down with Mark Evans, a seasoned entrepreneur, investor, and wealth-building expert. Mark shares his journey in the trades and breaks down the essential steps for creating long-term financial success. They discuss business scalability, smart investment strategies, and the mindset shifts required for entrepreneurs to build lasting wealth. Mark also reveals the key mistakes business owners make when it comes to financial planning and how to avoid them. Whether you're just starting or looking to take your business to the next level, this episode is packed with actionable insights to help you achieve financial freedom.
00:00 – Introduction by Hosts Jennifer Bagley and Chuck Staszkiewicz
Mark Evans
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Building a $100M Business: George Donaldson on Scaling, Leadership, and Exit Strategies in Home Services | 29 Jan 2025 | 00:55:22 | |
In this episode of "Catalyst for the Trades," hosts Jennifer Bagley and Chuck Staszkiewicz are joined by George Donaldson, a leading figure in the home services industry known for scaling the Fix It Group from $1.7 million to $100 million. The trio dives deep into the crucial strategies and considerations for home services businesses looking to scale or plan an exit. Topics covered include the importance of having an exit strategy, making the right strategic partnerships, and the impact of leadership and operational excellence on scaling. Also discussed are the pitfalls to avoid in acquisitions, how to structure your business for substantial growth, and how education and mentorship can play pivotal roles. Tune in to gain insights and actionable advice that could transform your business trajectory. Timestamps:
Guest Details: George Donaldson
Relevant Links: Enjoyed this episode? Make sure to subscribe to "Catalyst for the Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with fellow trades professionals to help them scale and optimize their businesses. Don't forget to leave a comment or question for George Donaldson and stay tuned for more actionable insights in our next episodes. Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Adapting to Consumer Behavior: Leveraging AI and Digital Tools in the Trades with Josh Koplin | 14 Jan 2025 | 00:45:23 | |
In this episode of The Catalyst for the Trades, Jennifer Bagley sits down with Josh Koplin, co-founder of Eden, to explore the evolving landscape of consumer behavior in the trades industry. The discussion focuses on how businesses can leverage digital tools, AI-driven consumer experiences, and innovative content strategies to gain a competitive edge. Topics include the success of disruptive models like Tesla’s, the importance of SEO, and the impact of AI search on customer engagement. Join us for a deep dive into adapting to new consumer preferences and modernizing your business approach.
Josh Koplin Co-Founder & Chief Revenue Officer (CRO) of Eden Josh Koplin, combines a background in renewable energy finance with a passion for innovation to help HVAC contractors thrive. By developing tools like Instant Quote, Josh is shaping how contractors meet the expectations of modern homeowners with transparency, incentives, and cutting-edge technology. Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From Comedy to AI: How Sebastian Jimenez is Revolutionizing Sales in the Trades | 08 Jan 2025 | 00:51:32 | |
Episode Summary: In this episode of The Catalyst for the Trades, we engage in an enlightening conversation with Sebastian Jimenez, CEO of Rilla. Drawing striking parallels between tech entrepreneurship and stand-up comedy, Sebastian delves into the essence of trial, failure, and iteration as the cornerstone of success in both fields. The discussion covers Rilla’s unique culture, AI’s transformative role, and the necessity for contractors to embrace technological change to stay competitive. Join us for an insightful journey into how real-world learning, relentless iteration, and embracing failure can drive innovation and growth in the tech and home improvement industries. Timestamps: 00:00 - Introduction 04:16 - Comedy and Entrepreneurship 09:32 - Passion for Tech 15:22 - Rilla's Culture Deck 22:45 - Importance of Failure 30:00 - AI at Rilla 35:15 - Sales Team Dynamics 41:55 - Entrepreneurship Advice 49:20 - Industry Insights 56:10 - Overcoming Resistance 1:02:30 - Strategic Innovation 1:09:55 - Closing Remarks Guest Details: Sebastian Jimenez Relevant Links:
Enjoyed this episode? Make sure to subscribe to The Catalyst for the Trades on Spotify, Apple Podcasts, or your preferred platform. Share this episode with fellow professionals, and join the conversation by leaving your comments and feedback. Stay tuned for more insights on technology, innovation, and business growth. Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| WOW Every Call: The Key to Customer Experience Excellence | 26 Dec 2024 | 00:48:51 | |
What does it take to turn your customer service team into a powerhouse for growth? In this episode of The Catalyst for the Trades podcast, Brigham Dickinson, founder and president of Power Selling Pros, shares his proven strategies for transforming call-handling into a competitive advantage. Explore the "Pattern for Excellence," learn how to WOW customers on every call, and discover actionable insights that can boost bookings, elevate your team, and create raving fans. Whether you're in HVAC, plumbing, or another home service trade, this episode is packed with ideas to revolutionize your approach to customer interactions. Timestamps: 00:00 - Introduction: Welcome by Jennifer Bagley and Crystal Williams, introduction of guest Brigham Dickinson. 03:45 - Commitment and Accountability: Jennifer underscores the importance of recognizing data needs and accountability in business. 08:22 - Training and Culture: Crystal discusses building a culture of growth with effective training. 13:05 - Customer Experience: Brigham explains how CSRs can enhance customer value and build relationships. 18:37 - Data Trust and AI: Jennifer talks about trusting AI over manual data for accurate customer insights. 23:10 - Value vs. Price: Brigham reflects on how questions about price can indicate a search for value differentiation. 28:56 - Role of CSRs: Crystal emphasizes valuing CSRs and their crucial role in customer satisfaction. 34:22 - Financial Impact of Improved Booking Rates: Brigham demonstrates how improving call booking rates can boost revenue significantly. 41:35 - Case Study: Booking Rates and Revenue: Jennifer shares a comparison between two companies emphasizing the importance of efficient lead handling. 47:42 - Constant Optimization: Suggestion on monitoring and optimizing booking processes regularly. 52:15 - Transitioning CSRs to Outbound Calls: Brigham’s strategy for leveraging early sales successes for outbound calling. 58:50 - Overcoming Service Fee Objections: Discussing value provided by trained technicians and company reputation. 1:05:30 - Training and Engaging CSRs: Importance of CSR training, positive reinforcement, and performance incentives. Guest Details: Brigham Dickinson Title: President of Power Selling Pros Background: Brigham Dickinson is the founder of Power Selling Pros, specializing in training customer service reps to deliver exceptional experiences and drive booking rates. As a leader, speaker, and author, he’s dedicated to helping home service businesses turn their call centers into profit centers. Relevant Links: Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From HVAC Technician to Tech-Savvy CEO: Robert Leath on Building a Future-Ready Trades Business with AI | 07 Jan 2026 | 01:18:59 | |
In this episode of Catalyst for the Trades, Jennifer Bagley is joined by Robert Leath, founder of a thriving HVAC business, and his dedicated account executive, Vee Nettles. Robert shares his raw and inspiring journey from working for a large corporation to risking it all to build his own company from the ground up. He offers a transparent look at the challenges and triumphs of entrepreneurship, from securing funding and establishing a strong brand to embracing cutting-edge AI technology. This conversation is a masterclass in modern trades leadership, covering the importance of a high-quality brand, the power of building genuine customer relationships, and the transformative impact of AI on marketing and operations. Robert's story is a powerful reminder that with the right mindset, a willingness to learn, and a commitment to excellence, anyone in the trades can build a successful and future-proof business.
Guest: Vee Nettles Relevant Links Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Igniting Sales Success: Devon Murphy on Reclaiming Lost Opportunities | 20 Dec 2024 | 00:52:57 | |
In this episode of The Catalyst for the Trades, we sit down with Devon Murphy, co-owner of Reignite Sales Solutions, to explore how businesses can unlock untapped potential by reigniting past leads and optimizing their appointment-setting processes. Devon shares his insights on aligning team values with company goals, crafting effective sales strategies, and empowering leadership to sustain growth. Whether you're looking to boost revenue, refine operations, or foster a cohesive workplace culture, Devon’s expertise offers actionable strategies to turn missed opportunities into measurable results. Timestamps: 00:00 - Introduction : Jennifer Bagley opens with a light-hearted joke about Biggie or Tupac music, introduces the episode. 02:05 - Devon Murphy's Background : Devon shares his entrepreneurial journey and the foundation of Reignite Sales Solutions. 08:30 - Tactical Business Processes : Jennifer underscores the importance of goal setting, asking the right questions, and maintaining accountability. 12:15 - Starting Small with Initiatives : Devon advises starting with small, manageable initiatives to improve accountability. 17:45 - Professional Development : Discussion on creating book clubs or leadership meetings to foster potential leaders. 22:30 - Creating a Culture of Openness : Jennifer and Devon discuss fostering a culture where employees feel safe to speak up. 28:10 - Embracing Technology : Jennifer advocates for adapting to technological changes to avoid business stagnation. 36:05 - Effective CRM Usage : The conversation turns to maximizing CRM capabilities and leveraging data effectively. 42:20 - Integrity in HVAC Work : Devon emphasizes the importance of integrity and expertise in his business practices. 47:30 - Automation and Streamlining : Discussion on utilizing automation (ADD: Automate, Delegate, Destroy method) to enhance business efficiency. 54:00 - Outbound Marketing Success : A success story on how direct outreach significantly increased a company's revenue. 1:02:15 - AI Agents and Call Center Evolution : Potential of AI agents to replace traditional call centers and the importance of repeatable processes. 1:08:40 - Call Recording and Data Utilization : Exploring the divide between companies on utilizing call data for business insights. 1:14:20 - Focusing on People, Process, and Cash Flow : Devon emphasizes prioritizing these areas over traditional marketing metrics. 1:21:00 - The Future of Websites and Technology : Jennifer discusses the potential shift from traditional websites to AI-driven content delivery networks. 1:28:30 - Important of Databases and Reviews : Highlighting the need for a strong database and collecting positive reviews. 1:33:45 - Encouraging Feedback : The podcast encourages listeners to provide feedback and reach out for assistance. 1:35:00 - Closing Remarks : Final reflections and a call to action to engage with the Catalyst Podcast community. Guest Details: Devon Murphy Relevant Links: Reignite Sales Solutions
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| From Chaos to Clarity: How EOS Transforms Your Business | 19 Dec 2024 | 00:53:47 | |
In this insightful episode of The Catalyst for the Trades Podcast, host Jennifer Bagley sits down with guest Dwight Miller to dive deep into transformative strategies for entrepreneurs and business owners. They explore the importance of alignment with vendors and partners, the value of hiring coaches to tackle personal blind spots, and the pivotal role of structured meeting systems like EOS (Entrepreneurial Operating System). Jennifer emphasizes setting and reviewing 2025 goals through 90-day actionable tasks and reflects on the impact of regular scorecard updates. The episode is packed with practical tips for improving business efficiency, accountability, and personal growth. Timestamps: 00:00 - Introduction: Jennifer Bagley welcomes listeners and introduces guest Dwight Miller. 04:30 - Aligning with Partners: Importance of choosing vendors and partners with shared goals and values. 08:45 - The Value of Coaches: How hiring coaches can help identify and address personal blind spots. 14:20 - Dwight's Success Story: Dwight shares his journey of losing 30 pounds by setting clear goals and tackling challenges systematically. 20:50 - Setting 2025 Goals: Jennifer emphasizes breaking down annual goals into 90-day actionable tasks. 27:15 - Importance of Regular Scorecard Updates: Jennifer’s story of effective scorecard updates and tracking progress. 34:40 - Efficient Meetings and the L10 Meeting Structure: Dwight explains how to maintain meeting efficiency to focus on revenue-generating activities. 42:30 - Implementing EOS: Steps for businesses to adopt EOS and the role of an implementer in facilitating the process. 49:15 - Accountability and Team Growth: Discussion on assigning clear accountability within departments and its positive impact on performance. 56:10 - Leadership and Continuous Improvement: Dwight and Jennifer emphasize the journey of continuous improvement and the challenges of letting go and trusting the team. Dwight Miller Relevant Links: Enjoyed this episode? Be sure to subscribe to the Catalyst for the Trades Podcast on Apple Podcasts, Spotify, or your favorite platform. Share this episode with fellow entrepreneurs and business owners, and stay tuned for more insights and strategies to drive your business forward. Don't forget to comment below and let us know your thoughts and experiences! Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Embracing Change: The Future of Leadership | 18 Dec 2024 | 00:58:07 | |
In this episode, Jennifer Bagley, Mary Belden-McGrath, and Eric McGrath discuss the transformative power of leadership training and the importance of adapting to change in a rapidly evolving business landscape. They share personal experiences with the Bold training program, emphasizing the need for emotional intelligence, collaboration, and a growth mindset. The discussion highlights the challenges and opportunities presented by AI and technology, and the critical role of leadership in fostering a culture that embraces change and innovation. Timestamps:
Guest Details:
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||
| Maximizing Deductions & Motivations: Year-End Tax Strategies and Team Engagement | 11 Dec 2024 | 00:44:26 | |
In this episode of The Catalyst for the Trades, host Chuck Staszkiewicz sits down with Erik Flegal, founder and CEO of Family Fortune Financial, to tackle some of the most pressing topics for trade business owners. From essential tax prep strategies to planning memorable holiday parties and re-energizing your team after the new year, this conversation is packed with actionable insights to help you close the year strong and start the next one even stronger. Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth. | |||