Welcome back to the newest season of The Casted Podcast where we delve into the world of B2B marketing and explore how podcasts can be a game-changer for businesses. In this season, we discuss the importance of experimenting with different marketing strategies and personalizing your approach, we explore how podcasts have exploded in popularity as a medium for content consumption and how competitors are using them to educate prospects, and we cover the power of podcasting to achieve business goals and discovering how podcasts can help you gain a voice and boost your marketing efforts. 

On this trailer of The Casted Podcast, dives into:

👋 0:00 - 0:22 Meet the host and learn what The Casted Podcast is about 

🎙️ 0:22 - 0:55 Hear from upcoming guests about the importance of podcasts

😁 0:55 - 1:16 Why you should stay tuned for the upcoming episodes

Resources:

Subscribe to The Casted Podcast

Casted’s website

With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. And as marketers, we already have a bit too much to do. What does the future look like? Where is the economy heading? How can we be “recession proof?”

That’s why we’re (re)introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing — uncertainty. You'll hear from content marketing leaders and get their take on what may lay ahead — Rachel Downey, Founder and Executive Producer at Share Your Genius, Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, Devin Bramhall, former CEO of the content marketing agency Animalz, and Julian Lewis, Co-founder of StudioPod Media.

In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when budgets get slashed, headcount gets lowered, and the marketer’s to-do list gets longer. For instance, while it might be tempting for some brands to liquidate their marketing teams and budgets, long-term growth depends on maintaining a relevant brand presence in the market and investing in innovation, technology, and automation where appropriate. 

While no strategy can guarantee total immunity from a recession, marketers can be better prepared and proactive in helping their businesses navigate uncertainties more effectively.

Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target audience on a personal level. 

That's where the power of personalized podcasting comes in, driving stronger relationships, better engagement, and more sales.

Our special guest Jim Gilkey, an experienced Senior Account Executive at Terminus and host of Account Based Beverages, joins us to discuss how to build genuine relationships in the B2B marketing landscape, leverage the potential of podcasting in amplifying your account-based marketing initiatives, and avoid the trap of superficial personalization. Learn the critical factors for measuring the success of your podcasting efforts in tandem with your ABM strategies and prepare for the next wave of B2B podcasting with innovative content styles.

Listen in for:

👫 5:03-6:02 Why building genuine relationships is essential in the B2B marketing landscape.

🛠️ 09:28 - 13:40 Building your ABM strategy begins with investing in your community

🌟 15:39 - 20:32 We've entered a new era of marketing initiatives.

💡21:24 - 24:35 Your ABM strategy is a marathon, not a sprint. Trust the process, measure what you can

🧩 28:49 - 31:38 Get started. Perfecting your ABM strategy comes from testing and learning from your initiatives

Connect with Jim:

https://www.linkedin.com/in/jgilkey/ 

Who said marketing has to be fancy and modern?

Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content.

Julian Lewis, the co-founder of StudioPod, an audio-first production company, joins the final episode of (Re)Sessions to share his take on how marketers can do more with less.

You’ll learn why customer conversations are back and better than ever, how to mine, organize and enable your sales team to use content, and how amplified marketing allows marketers to measure effectiveness of content.

Key Takeaways:

🗣 03:12 - 06:08 Why customer conversations are back and better than ever

📈 07:15 - 11:06 How amplified marketing allows marketers to measure effectiveness of content

👍 16:41 - 18:57 How to mine, organize and enable your sales team to use content

No one understands compelling content like Devin Bramhall, the former CEO of Animalz, a content marketing agency for B2B SaaS companies like Amazon, Google, and Zendesk.

Casted CEO Lindsay Tjepkema and she discuss what marketers can do during a recession to be efficient yet creative.

Tune into this episode of (Re)Sessions to learn how to create and use content partnerships to your advantage, how to experiment and get creative during a recession, and why moving slow and smooth is smart.

Key Takeaways:

👩‍🔬 09:19 - 10:28 How to experiment and get creative during a recession

💪 10:35 - 12:18 How to create and use content partnerships to your advantage

🐢 14:24 - 17:00 Why moving slow and smooth is smart

*Head over to The Amplified Marketing Podcast to listen to the complete series on how to grow your B2B podcast!

--

Is it possible to be a marketer in 2023 who gets to do cool, creative things AND drive real business results?

Yes. Yes it is.

Here’s how we know: It’s being done daily in the B2B podcast space.

Amazing, creative shows are the driving force of measurable business impact—like market research, ABM strategy touchpoints, category creation, and even 6-figure deals closing (yes, seriously!). And in our new series, that’s exactly what we’ll be exploring. Based on Casted’s B2B Podcast Maturity Curve, this series will dive into each stage of a B2B podcast’s growth—providing marketers like you with real examples and real measurable goals to set for each stage of building and growing your value-driven show.

So, here’s to marketers everywhere doing cool, creative, results-driven things this year.

What do you do during an economic downturn, when your resources are slashed, your team is cut, and you’re asked to do more with less?

Rachel Downey says while others are pulling back, it’s time for you to lean in and double down on what’s working.

Rachel is the founder and CEO of Share Your Genius, an end-to-end podcast agency built from a marketer’s perspective. She joined the first episode of (Re)Sessions to share her content marketing expertise.

You’ll learn why it’s important to stand out during a recession, how to create and leverage a consistent brand message, and how to repurpose podcast content for all of your marketing channels.

Key Takeaways:

🎙 1:55-2:39 Are you under-leveraging your podcast content?

💡 9:18-10:51 How to repurpose podcast content for all your marketing channels

🙋‍♀️ 14:26-14:54 The importance of standing out and owning your lane during a recession

The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back?

Long story short, not what you’d imagine.

Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.

You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.

Key Takeaways

🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate

💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time

👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience

🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession

There is a lot of noise in the marketplace, from whiplash headlines to predictions galore. What does the future look like? Where is the economy heading? How can we be ‘recession proof’?

It can all feel a bit too much. And as marketers, we already have a bit too much to do.

Introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing - uncertainty.

You'll hear from four industry leaders in content marketing to get their take on what may lay ahead—Rachel Downey, Founder and Executive Producer of Share Your Genius, Julian Lewis, Co-founder of StudioPod Media, Devin Bramhall, CEO of the content marketing agency Animalz, and Jeff Coyle, Co-founder and Chief Strategy Officer for MarketMuse.

In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when the noise gets a bit too loud and, more accurately, what to do when budgets get slashed, headcount gets lowered, and the list gets longer.

The one thing you will learn is there are opportunities and creative solutions to win—no matter what.

If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity.

Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time.

“The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.”

Here are some highlights from the conversation with Meg:

🤔 3:12 - 4:59 Is authenticity scalable?

👩‍🔬 12:07 - 13:47 How to test and refine content

😎 25:09 - 29:18 Being confidently yourself with your audience

Resources:

https://openviewpartners.com/

BUILD with Blake Bartlett: https://podcast.openviewpartners.com/public/32/OV-|-BUILD-21cbd466

PLG123: https://www.youtube.com/playlist?list=PLRHgNxkQBpfYJrXjUuLgUR0Mg_y54_jhl

Weekly Walk with Casey Renner: https://www.youtube.com/playlist?list=PLRHgNxkQBpfbb4QmSW6YcFOgMVnLB2_AL

Connect with Meg: https://www.linkedin.com/in/redheadmeg

In order to maximize the potential of your brand’s podcast, it’s important for your show and business plan to coexist. Growing a strong community relies heavily on this.

Rowan Tonkin is the Chief Marketing Officer of Planful and Peter Mahoney is the General Manager of Marketing Performance Management at Planful, formerly the founder and CEO of Plannuh. The two host their own respective podcasts and have built their shows with a broader scope in mind.

Listen in as Rowan and Peter discuss:

💭 8:37 - 10:21 Looking at the bigger picture

🧑‍💻 11:04 - 13:21 The importance of consistency

🎉 18:30 - 25:20 The merging of brands and acquiring new strategies

Resources:

https://planful.com/

https://www.plannuh.com/

The Next CMO: https://www.plannuh.com/the-next-cmo-podcast/

Being Planful: https://being.planful.com/public/102/Being-Planful-663b4931

Connect with Peter: https://www.linkedin.com/in/pemahoney

Connect with Rowan: https://www.linkedin.com/in/rowantonkin/

“Will this move the business forward?”

This is such an important question to ask yourself when launching a podcast for your brand.

Tim Glomb is the VP of Global Content at Marigold (formerly CM Group). He is also a co-host of Cheetah Digital’s “Thinking Caps”, a podcast that strives to help marketers adapt to the ever-changing industry.

On this episode of The Casted Podcast, Tim dives into:

🚘 5:20 - 8:37 How podcasting drives business forward

📚 11:15 - 13:10 Transforming written reports into snackable video content

🤝 15:59 - 19:48 The impact video has on business and relationships

Resources:

• For more information, check out Marigold: https://meetmarigold.com/
• Listen to Thinking Caps: https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436
• Connect with Tim: https://www.linkedin.com/in/timglomb

In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director at The Predictive Index to founding her own business.

Erin shares her experiences leading a dynamic content team and building diverse content, including interactive courses, certifications, and engaging documentaries. Tune in to understand how her passion for category creation and thought leadership reshaped her path and inspired her to launch a business centered around talent optimization.

Delve into the challenges content leaders face when navigating internal conflicts and learn how to align teams for exceptional results. Lindsay and Erin discuss the significance of co-planning and breaking down silos to foster seamless collaboration between marketing, sales, and product teams.

Listen in for:

🫡 05:31 - 10:46 The crucial role of content leaders in sales-led companies

💥 14:35 - 22:21 Drive your content's success by adapting to change and foster cross-functional collaboration

🎨 29:27 - 34:09 The art of knowing when to grind and went to rest

The pandemic caused a lot of people to pivot strategies to digital, and Oak Street Funding was no different. Where did they land? On a podcast.

Kira Singer is the Senior Marketing Coordinator and Producer at Oak Street Funding, a small business lending company. She’s been instrumental in growing their digital marketing presence, including launching their successful podcast, OnPoint with Oak Street Funding.

From the challenges of starting a podcast from scratch to evolving it into the amplified content marketing strategy it is today, Kira spills all the secrets on how Oak Street got there. Tune in to hear:

📝 How to maximize your reach and gain insights on digital marketing success with a content amplification strategy

📣 The importance of having a consistent voice for their podcast and across all of their content

💥 Common challenges that occur as your podcast matures and how to tackle them

Resources:

For more information check out Oak Street Funding:

https://www.oakstreetfunding.com/

If you want to listen to their show, OnPoint with Oak Street Funding:

https://podcast.oakstreetfunding.com/public/111/OnPoint-with-Oak-Street-Funding-1f285e29

Connect with Kira:

https://www.linkedin.com/in/kira-singer/

Individuality, entertainment, and humanness. These three characteristics are just as important to marketing as metrics and education.

In a world of e-commerce and marketing technology, Vern Tremble and his team at Wunderkind strive to provide valuable content that is both entertaining and informative.

Vern is the Senior Director of Marketing and the host of the podcast "Individuality Unleashed", which explores what makes brands unique and how to drive success.

He sits down with Lindsay to describe how Wunderkind’s podcast came to be, and the investment it takes to create something great. Listen in to hear two marketers and podcasters discuss the deeply important pieces of marketing that get put to the side from time to time: human stories, individuality, and entertainment.

Listen in to hear:

🌱 What it takes to start and grow a successful podcast from the inception

💡 The importance of content being both entertaining and informative

🤑 Creating a podcast isn’t just for fun—what’s your business use case?

Strongly setting the intention for your podcast is crucial for success. Without intentional goals and ways to measure your progress, it’s hard to see where you’re going. In this podcast episode, Michael Lynn describes the origin story of MongoDB's journey into podcasting, and how it has evolved over time into the intentional and successful podcast it is today.

"I wanted the podcast to be a great place where you can get great information and learn about not only MongoDB, but the way that other software developers are improving the velocity of their development efforts."

Michael Lynn is the Principal Developer Advocate at MongoDB, and the host of the MongoDB Podcast, a show that aims to inspire, motivate, and educate software developers. He has been instrumental in growing the podcast from its humble beginnings to the successful show it is today. What started as a two-man show has evolved into something even more intentional, and they’ve expanded to have multiple hosts.

In this episode, you will learn:

💪 02:29-03:32 The importance of knowing your mission and goal for your podcast

🚀 03:43-04:48 How to get your podcast off the ground with minimal tech and team

❤️ 10:28-11:32 Why human-forward stories are worth sharing, even on a software development podcast

Resources:

Connect with Michael:

https://www.linkedin.com/in/mlynn/

Check out the MongoDB podcast: https://podcasts.mongodb.com/public/115/The-MongoDB-Podcast-b02cf624

While some B2B brands launch podcasts and video series as experimental side projects, other brands intentionally set out to make those easy-to-consume channels the chief drivers of their overall marketing strategy. 

Zylo is one such brand, and on this episode, CMO Meredith Albertson and Content Marketing Manager Nicole Wood share how they launched their podcast SaaSMe Unfiltered with the goal of building their overall marketing strategy around the show. 

Key Takeaways:

🔥 04:29-07:37 Why SaaSMe Unfiltered Was Strategically Aligned from the Start

🗣 08:23-09:32 How Zylo Differs from Traditional B2B Marketing

🧠 16:43-18:39 Podcasting Revenue is a Long (but Smart) Game

🧃 22:55-26:32 Squeeze the Juice Out of All Your Content

📐 29:54-31:46 Measuring the Value of Your Content

📣 36:53-38:09 How Amplified Marketing Impacts the Business

🎧 39:04-40:26 Advice on Proving a Podcast’s Value to Your Brand

Check out SaaSMe Unfiltered

https://podcast.zylo.com/public/112/SaaSMe-Unfiltered%3A-The-SaaS-Management-Podcast-c316deea 

Connect with Meredith and Nicole

https://www.linkedin.com/in/meredithpmorgan/

https://www.linkedin.com/in/nicoleewood/

Whether you’re thinking about starting a podcast or have been behind the mic for years, Megan Noel from Trava has some insights and creative ideas to help craft your podcast strategy.

Megan’s team at Trava started their podcast in October of 2022. So why did they start? And where is it taking them? For one, Megan is starting with the basics—what do they do and why do they do it. Tune in to hear:

3️⃣ questions that will help you craft a successful (podcast) content strategy

👩 Megan’s unique perspective on podcast content (plot twist: it’s NOT about thought leadership)

🎙️What you need to know if you’re thinking about starting a podcast

Check out The Tea on Cybersecurity

https://listen.casted.us/public/121/The-Tea-on-Cybersecurity-1fc5710e

Connect with Megan

https://www.linkedin.com/in/megansnoel/

After launching a brand podcast right before the pandemic, Vincent Pietrafesa has lots of lessons and advice to give to anyone thinking of starting a podcast. Most importantly? Just press record.

Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating connection and generating demand with their podcast.

Key Takeaways:

🦠 04:46-07:37 Lessons from COVID: What Stirista has learned from growing a podcast through the pandemic

🎧 07:38-09:24 Why Vincent says they have no listenership goals—what are they measuring?

🏆 11:24-13:33 Stirista’s method for success: the team behind the podcast magic

Check out The Marketing Stir

https://podcast.stirista.com/public/84/The-Marketing-Stir-1d9bbf55

Connect with Vincent

https://www.linkedin.com/in/vincent-pietrafesa-ab69994/

James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current company, Flip, which provides voice-based automation technology for business operations. Here's what he and Lindsay cover in this conversation:

🤫 James' secret for creating a wholistic marketing strategy with a podcast at the nucleus

🧑 How he determines who should be on his shows for maximum business impact

📈 Which podcast KPIs are must-know's to present at your next exec meeting

Check out Flip's podcast, Spamming Zero

Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we are turning The Casted Podcast into a show that focuses solely on our customers. So join Casted's own Katie Nehrenz, Cara Holm, Clay Mosely, and Thatcher Rouse as they chat with some of our amazing customers on how they're using audio and video content to grow their business.

Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience.

Key Takeaways:

🤩 00:46 - 02:32 Overview of episode

🎥 08:54 - 10:20 Video is crucial for your marketing strategy

🥘 10:42 - 13:12 Casted's secret sauce

🍿 14:53 - 18:06 Making snackable content in the Casted platform

👏 21:08 - 22:52 Getting other teams within the company on board

🎉 33:13 - 36:27 Tim's perspective on ROI

🧩 40:00 - 42:13 Advice: Take risks

🔊42:37 - 43:30 Q&A: What tactics have you employed to communicate the resources available and get people to take action?

🔊43:39 - 45:02 Q&A: How do you figure out which content to send to a customer in the initial outreach?

🔊45:45 - 47:14 Q&A: Whether they're B2B or general consumer, do you listen to any audio only podcasts, why or why not?

🔊47:25 - 50:31 Q&A: On average, how many pieces of content do your customers touch before they reach out for a meeting? And what do you think that says about Cheetah's marketing team?

Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers.

Key Takeaways:

🌼 05:01 - 06:19 How Hailey keeps content fresh and exciting

👏 06:49 - 09:45 Utilizing your podcast as a way to connect with your customers

😪 12:22 - 14:31 What life was like before Casted

🧩 16:21 - 18:01 How themes can impact future marketing campaigns

🔎 20:57 - 23:04 Success metrics to consider when reviewing your podcasts' performance

👀 23:28 - 25:10 What Casted Insights can do for you

🧑‍💻 29:18 - 30:44 Advice for enterprises entering the podcast/content marketing world

🔊 31:34 - 33:02 Q&A: Why do you think some brands are hesitant to make podcasts a part of their content strategy?

🔊 33:21 - 35:23 Q&A: When you're talking about amplifying content, can you give us an example where repurposing and refreshing existing content was really successful?

🔊 36:21 - 38:55 Q&A: What are some stories you cover on your podcast that really resonate with the audience, and why do you think they resonate?

Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework.

In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform your approach, adapt to challenges, and embrace customer-driven success.

Listen in for:

👯 02:27 - 05:55 The power of human connection in Forget the Funnels journey

📣 06:11 - 11:02 How listening to their audience sparked a successful workshop series

🔥18:17 - 22:20 The resilience of customer-led growth

🫡 23:24 - 26:01 Empowering Marketers: How to get started with the customer-led growth framework

🔮 29:51 - 31:51 Customer-Centric Content: Paving the way for the future of marketing strategies

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence.

Key Takeaways:

🧟 02:05 - 03:25 Zombie Apocalypse: How Sam and Katie will survive it.... or not

🎙 04:37 - 06:49 How Sam got started in podcasting

📣 10:15 - 13:45 Why YouTube is an important element to your video podcast strategy

💡 21:32 - 24:56 Matching the voice and tone to your different social channels

👏 30:04 - 34:43 Teamwork: How Sam's team structure helps them deliver amazing content

📊 36:04 - 37:46 Q&A: What's the most interesting content marketer data to you, and why?

🗝 39:01 - 41:58 Q&A: As a small team, how do we take a crawl, walk, run approach to this? What's most important as you begin?

😅 42:25 - 48:32 Q&A: Why do you think some brands are still reluctant to get into podcasting?

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates.

Key Takeaways:

🎤 03:18 - 05:46 How PingPong got started in podcasting

🧩 06:06 - 07:50 Advice for creating a podcast

💥 10:20 - 12:56 How to amplify your content across various platforms

🎉 18:30 - 20:56 What stands out about Casted

🔥 21:18 - 22:48 How Casted's integration with YouTube can impact workflow

💡 27:31 - 28:52 Strategies for efficiency: Make your time valuable in different ways

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process.

Key Takeaways:

👏 06:33 - 08:28 - Delivering value to existing and potential customers quickly

🎉 12:44 - 15:36 - Utilizing content for more than just social posts

💡 20:50 - 23:06 - Tips for pivoting from in-person events to virtual

🧩 26:03 - 27:33 - Having the ability to house and amplify content all under one roof

🔮 29:35 - 31:37 - What the future of content marketing looks like

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years.

Key Takeaways

🎧 04:18 - 04:58 - Content Marketer turned Podcaster

🗣 08:10 - 09:31 - How to Promote Messages, not Products

👂 13:02 - 14:49 - Listen to the Customer's Voice in an Unfiltered Way

💡 23:22 - 25:00 - Create Content by Consuming Content

❓ 25:08 - 26:08 - What is Social Listening?

⏲ 27:47 - 28:42 - A Tool that Saves Time

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, No Milk No Sugar, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.

Key Takeaways:

4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms

5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value

8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint

12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking

24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, The World of Intelligence. He shares how he measures success and brand awareness, including to get biggest reach possible, you must meet what the audience is interested in with content diversity. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others.

Key Takeaways:

04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored

07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information

10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation

12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead

17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content

This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, Behind the Product, where they take a look into the making of software products. They combine Zac's passion and Kelly's marketing skills to bring in brilliant guests that help them produce valuable content to their community. Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing.

Key Takeaways:

10:25 - 11:27 🚫 Don't Sign Up For Too Much Up Front

13:11 - 14:14 📚 We Want to Tell a Story, and We Want Listeners to Learn Something

14:24 - 15:36 💡 Who Can We Have Great Conversations With?

24:24 - 25:15 🔑 Be Receptive, Pay Attention, Willingness to Try New Things

27:11 - 27:49 😱 Don't Let Fear Stop You

28:39 - 29:34 🎧 Be Sure to Listen and Learn Other Podcasts

Today's conversation is with Dana Iskoldski, Corporate Communications Manager at BlueCat. Dana discusses the hurdles of having a podcast, Network Disrupted, and getting people to talk about IT. Luckily, Dana had a clear strategy for the podcast, including how to get the right guests to appear on the show to help generate valuable content. Tune in now to hear about some of the lessons Dana has learned while being an integral part of putting their podcast together.

Key Takeaways:

10:45 - 11:52 🔍 Searching for the Right Guest

15:28 - 16:28 🏋🏼‍♀️ Tips on Building Up Your Show

19:42 - 20:50 💨 Going with the Flow

23:30 - 24:07 ♻️ Repurposing Content

26:12 - 27:16 🏆 Take Little Victories

This week, Jillian MacNulty discusses multimedia content and how it fits in everywhere. Jillian is the Content Marketing Manager at Terminus, where she has a video series, The Roof. This series was born during the pandemic to help bring back polished video content combined with an authentic speaking element, to grab people’s attention. Listen now to learn how Jillian has built not only a community and audience, but a fan base, and how she made a climbing into a dumpster a successful video!

Key Takeaways:

06:54 - 07:34 🔥 How Jillian Decided to Get in a Dumpster

12:31 - 12:52 😌 Stay Humble, Continue to Improve

15:54 - 16:40 🎥 The Terminus Cinematic Universe

17:26 - 17:55 🚀 Brand Drives Demand

19:21 - 20:29 🤝 Middle Ground for Podcasting and Video

20:58 - 21:33 😎 Common Ground in Community

24:31 - 25:48 🔆 Advice From Jillian

On this week's episode, we have Daniel Allard, Senior Video Producer of VanillaSoft, who is our first video producer on the show! Though he works behind the camera now, he started with a love for drama and improv and eventually transitioned into video production, going back and forth between broadcast and corporate video productions. Listen now and hear Daniel share how you can make the most out of the shows we create.

Key Takeaways:

07:19 - 07:33 🫀 Video is More Than Just Video

09:17 - 10:01 🗣 Clear Audio is Important

11:21 - 12:03 🧰 Advice on Conveying Emotion

13:50 - 14:37 💥 Passion Within Conversations on Camera

19:08 - 19:39 ♻️ Reusing Material

22:52 - 23:20 🔆 Tip From Daniel

Paul Roetzer, the Founder & CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing!

In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From transcription and summarization of audio to enhancing production quality and even generating custom bumper music, we explore how AI technology is streamlining processes and unlocking creative possibilities. Discover how podcasters can leverage AI for efficient news curation, scripting assistance, and generating engaging content across various formats. We also discuss the power of amplification and content strategy, sharing real-life examples of how AI transforms how podcasts are created, promoted, and consumed. Whether you're a podcaster looking to optimize your workflow, a curious listener intrigued by the possibilities of AI, or a marketing professional seeking innovative strategies, this episode offers valuable insights and practical applications. Tune in to explore the exciting intersection of AI and podcasting, and prepare to be inspired by the endless opportunities that lie ahead.

Listen in for:

👾 07:09 - 09:09 The Transformation of Marketing: Understanding the basics of AI, and it's impact

👯 10:22 - 14:23 Utilizing AI as a creative ally in marketing initiatives

🦄 16:20 - 19:14 Nurturing Creative Potential: Empowering young minds with responsible AI

🔋 22:14 - 26:28 The power of a Marketing AI Podcast, from content strategy to exponential growth

🗝️ 26:31 - 29:08 The impact amplification can have for your marketing initiatives

💥 31:02 - 33:16 Exploring the potential of AI in podcasting

This week we have Camberlyn Sparks and Brett Linkletter from Misfit Media. Brett is the CEO & Co-Founder, and Camberlyn is their Digital Marketing Coordinator. Lindsay talks with both of them about driving your business and your strategy forward. Tune in to hear their amazing tactic that helped extend the reach of their show, Restaurant Misfits.

Key Takeaways:

6:07 - 6:54: 💡 Pivoting the Business Because of Covid

8:48 - 9:44: ♻️ Repurposing Content

11:35 - 11:55: 👸🏽 Own Your Space

13:39 - 14:05: 🎥 Using Video to Reach More Customers

19:55 - 21:21: ⚡️Connecting Industry Leaders

27:58 - 28:35: 🧩 New Social Media Strategy

32:04 - 32:47: 👷🏽‍♀️Importance of Building an Audience

This week, Lindsay talks with Sam Balter, of ZoomInfo about podcasting! ZoomInfo is a global leader in go-to-market intelligence solutions, and Sam is their Director of Editorial Content. In this episode you’ll get to hear him talk about the ins and outs of his podcast, Talk Data to Me, co-hosted with Stephanie Tonneson, and how Sam used his past experience with podcasts to create a show that focuses on solving problems for their audience. Tune in now!

Key Takeaways:

📈 2:54 - 3:53 How "Talk Data to Me" Began

🧰 5:36 - 6:44 Tools ZoomInfo Builds on Top of Data

🕵🏼 8:58 - 10:28 Finding Who to Interview

🎤 19:09 - 19:51 Production Quality Rising

🎧 19:52 - 21:00 What Sam Has Learned on the Consumer Side

💡 23:51 - 24:58 Where to Start with Creating a Podcast

📅 26:47 - 27:30 What's Your Content Strategy?

🧩 31:22 - 32:36 The Three Phases Sam Set for His Team

This week, Tim Schigel and Abby Fittes of Refinery Ventures discuss their experience in starting a new podcast. Founded in 2017, Refinery Ventures is capital investment firm dedicated to bridging the gap and mentoring teams between post-seed and Series A funding, and, in 2020, they launched their own podcast, Fast Frontiers to share some of their investment knowledge with the rest of us. After wrapping up season two, Tim and Abby reveal their secrets for creating a successful podcast, from the ground up. From organizing your episode schedule, to post-production tips and tricks, learn some of the benefits (and challenges) of starting your own B2B podcast, from two people who have been through it first-hand.

Key Takeaways:

03:31-05:04: 🌎 What is the "Fast Frontiers" podcast about?

07:00-07:38: 💡 Thought Leadership and the importance of authenticity in marketing

13:19-15:01: ⏱ Time: How to overcome the barrier to entry for podcasts

17:37-18:13: 📤 Creating additional content from your podcast

20:34-22:11: 📆 How creating seasons for your podcast can help you stay organized

22:10-23:02:🛎 How do you make sure your guest shows up for their interview?

25:04-25:58: ❍ Abby's advice for podcasters: Make sure everyone's on the same page

26:48-27:46: ❐ Tim's advice for podcasters: Concentrate your production schedule

Related Resources:

Fast Frontiers Podcast: https://refinery.com/fast-frontiers-podcast

Refinery Ventures Website: https://refinery.com/

Tim Schigel on Linked In: https://www.linkedin.com/in/timschigel/

Abby Fittes on Linked In: https://www.linkedin.com/in/abby-fittes-6529511b/

Welcome to season six of the Casted Podcast! In episode one, we chat with Jared Sanders, Co-Founder and Creative Director at Tobe Agency, about how starting your marketing strategy with a podcast can generate endless content. Jared's passion for creating podcasts for clients at Tobe Agency shines through during this conversation that dives deep into the value of podcasting as a marketing tool, and why you shouldn't be afraid to give it a try.

Key Takeaways:

🌊 03:42-05:45: Generating scalable content through podcasting

👩‍🎓 09:57-11:33: How to focus your podcast marketing strategy

✅ 12:11-13:43: Why adding podcasts to your marketing strategy is easier than you think

💡 14:34-16:03: Making your content as discoverable as possible

💰 17:47-19:11: How to define "success" in B2B podcasting

🗂 22:17-24:02: How podcast networks can help your business

🎧 25:09-26:45: How do you get into a podcast network?

🗝 33:06-34:43: Advice for people wanting to start their own podcast

🚸 36:48-37:47: How Tobe (and Casted) can help with your podcast

Related Resources:

Tobe Agency's Website: https://www.tobeagency.co/

Jared Sanders on Linked In: https://www.linkedin.com/in/jaredsanders/

Ryan Brock is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast.

He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore cutting-edge strategies, industry insights, and actionable tips to help marketers thrive. From pillar-based marketing and AI-driven content to the future of search and podcasting, they uncover the latest trends and empower you to elevate your marketing initiatives. Tune in and gain a deeper understanding of audience-central approaches, and unlock the true potential of creativity in a tech-driven era.

Listen in for:

🫡 04:12 - 11:05 Pillar-Based Marketing: Revolutionizing SEO with data-driven strategy

🎯 13:18 - 18:00 The power of listening to your audience

🗝️ 18:49 - 22:03 Unlock the potential of your podcasting through multimedia content

🔍 22:09 - 26:31 Podcasting in the evolving search landscape

🔮 27:05 - 29:53 Elevate creativity in the age of AI and embrace human aspect in content