Back

Explore every episode of the podcast The Campaign Podcast

Dive into the complete episode list for The Campaign Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 397

TitlePub. DateDuration
Pay, people and pitching in the spotlight29 Aug 202400:24:31

Pay, people and pitching. Not just fantastic alliteration but also the basis for a number of features that have run over the summer using data from this year’s School Reports.


Hosted by media editor Beau Jackson, who was joined by deputy editor Gemma Charles and premium content editor Nicola Merrifield, this episode digs deeper into the issues raised in the following articles:

Is adland 'manipulating culture', or striking the right balance with hybrid-working rules?

‘Winners and losers’: how agency bonuses dried up in 2023

Agency pay revealed: junior wage rises slow as ‘balancing profitability gets harder’

The waiting game: agency staff churn dips as restructuring hits

Why the pitch positive pledge remains a diamond in the rough

Hosted on Acast. See acast.com/privacy for more information.

Taylor Swift, Kafka and Glasto: The summer of 2024's cultural highlights22 Aug 202400:19:51

It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments.


Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really!


Senior creativity reporter Charlotte Rawlings educates us on Taylor Swift, tech editor Lucy Shelley talks through her theatre highlights and Barker imparts Wembley wisdom, exhibition recommendations and tales of giggling through Kafka.



Hosted on Acast. See acast.com/privacy for more information.

Interview: How Barbie stays relevant after 65 years04 Jul 202400:30:22

Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.


Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.


Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.


This episode was edited by Til Owen.

Hosted on Acast. See acast.com/privacy for more information.

155. Retro ads | Burberry confusion | Warburtons latest star turn | ad bombardment21 Sep 202300:28:43

Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent fuss over Burberry's Bond Street tube station takeover, Samuel L Jackson appearing in the latest Warburtons campaign and a Credos report on the ad bombardment fuelling mistrust among younger audiences.


Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller.


Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?


Further reading:


Bond Street tube station becomes ‘Burberry Street’ and draws mixed reaction

Samuel L Jackson vents his anger in Warburtons spot

Ad bombardment biggest cause of mistrust for younger audiences

McDonald’s travels back to 1990s in retro campaign


Hosted on Acast. See acast.com/privacy for more information.

Media Week Podcast: The "long, expensive, confusing" obsession with audience metrics19 Sep 202300:24:36

Our media sages knock the tech giants down a peg or two, contemplate eyeball-tracking obsessives and remember to hand in their school essays. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.


Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.

154. The upward talent drain | Chaka Sobhani & Mike Sutherland review latest ads14 Sep 202300:46:11

Chaka Sobhani, global chief creative officer at Leo Burnett, and Mike Sutherland, executive creative director at Adam & Eve/DDB, join Campaign's work and inspiration editor Imogen Watson to review some of the latest ads.


They critique: Vodafone Ireland "Red family" by Grey London; F&F "Make fashion sense" by Bartle Bogle Hegarty; Heinz and Lick "Red HTK 57 paint"Canon "Canon Pixma printers. For the stuff of life" by VCCP; Channel 4 "Everyone is excited. Even them" by 4Creative; and Guinness "Don't jinx it" by Abbott Mead Vickers BBDO.


Campaign's technology and gaming editor Coral Cripps and reporter Charlotte Rawlings also discuss some of the latest articles on this site including a feature on the upward talent drain, news about Taika Waititi directing Asda's Christmas ad and what Big Brother’s return might mean for advertisers.


Further reading: 


The upward talent drain: pressure on juniors as ‘gurus’ depart



Hosted on Acast. See acast.com/privacy for more information.

153. Fake OOH ads | stressful pitching | brands & AR | Channel 4 in the US07 Sep 202300:49:53

Campaign features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4’s recent announcement that it will be partnering with streaming platforms in the US.


Tech editor Coral Cripps meets Will Scougal, founder and managing director Will Scougal, Isabel Perry, vice-president of emerging technology and partner at Dept and Rosh Singh, managing director of Unit19.


The quartet discuss what the future looks like for the AR landscape, how to help clients navigate the world of AR and some of their favourite AR campaigns that they’ve been involved with.


Further reading:


Should adland stop using outdoor mock-ups?

One in 10 agency staff has quit their job due to stress of pitching

Channel 4 makes international debut on ad-supported US platforms

We Are Social launches AR-focused agency


Hosted on Acast. See acast.com/privacy for more information.

Media Week Podcast: The slow and painful death of the high street06 Sep 202300:28:23

The MediaWeek gang mourn/celebrate the death of traditional shops and discuss the proliferation of streaming services, TikTok copycats and syphilis in the metaverse. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.


Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.

152. M&C Saatchi chair on celeb power & changes at the agency | latest ads reviewed31 Aug 202300:44:28

Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world.


Thompson also discusses corporate changes at M&C Saatchi, with CEO Moray MacLennan leaving in September. And, as summer draws to a close, Thompson also discusses cricket and the challenges and opportunities – from the need to make it more inclusive and more global to what the ad industry can learn from the game.


Lastly, Edelman UK’s chief creative officer Emma de la Fosse joins Uncommon CX creative partner Ben Golik, to discuss the latest ads: Apple Pay “Pay the Apple way” (in-house)Amazon Books “That reading feeling” by Droga5 LondonMini and Dogs Trust “Travel happy” by Media.Monks.


Further reading:


Moray MacLennan to leave M&C Saatchi as CEO

Apple Pay "Pay the Apple way"

Amazon Books "That reading feeling" by Droga5 London

Mini and Dogs Trust "Travel happy" by Media.Monks


Hosted on Acast. See acast.com/privacy for more information.

151. Deconstructing masculinity | BrewDog vs Droga5 | John Lewis & Megaforce24 Aug 202300:46:14

A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.


As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting’s UK Behavioural Science Practice, discuss what more can be done to better represent modern men.


Campaign work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss Saatchi & Saatchi’s choice of Megaforce to direct its debut John Lewis & Partners Christmas campaign, and recent allegations BrewDog’s “Beer for your grandchildren” bears a striking resemblance to creative pitched by former retained agency Droga5 London.


Related articles:


BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitch

John Lewis & Partners picks director for Christmas ad

Mayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviour

Maaate…why are you so angry?

How masculinity is shifting in advertising


Hosted on Acast. See acast.com/privacy for more information.

Media Week Podcast: Mergers, misogyny, mates...and going straight to Drake's22 Aug 202300:31:45

Our media muckers get to grips with connected TV, the "messy continuum", seasoned Roblox gamers and the metaverse. "The only limit is how good are your plans?" Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.


Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.

150. South Asian Heritage Month | menopause & period policies in adland17 Aug 202300:43:42

South Asian Heritage Month runs from 18 July until 17 August and aims to celebrate the contributions that South Asian communities are making to the UK.


Shahnaz Ahmed, director of creative and innovation at The Social Element; Debarshi Pandit, senior vice president for international business and head of multicultural business at Sky; and Naren Patel, chief executive and founder of Media For All, discuss the experiences of people from a South Asian background in the advertising and marketing industries.


Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson discuss menopause and period policies.


Further reading:

South Asian Heritage Month

Menopause in adland: 'I thought, I can’t do my job anymore'

Putting the normal in hormonal: adland implements more period policies


Hosted on Acast. See acast.com/privacy for more information.

149. Abusive clients | Women’s World Cup | Raheem Sterling's creative agency10 Aug 202300:43:52

This week’s podcast sees features editor Matt Barker joined by premium content editor Nicola Merrifield and reporter Charlotte Rawlings to talk about our recent Question of the Week, asking “How big a problem is abusive client behaviour?”


The trio also discuss news stories about ant-greenwashing ad being banned from LinkedIn and Chelsea and England footballer Raheem Sterling setting up a creative agency.


And, on the subject of the beautiful game, work and inspiration editor Imogen Watson interviews Katy Wright, chief executive of FCB London, Charlotte Thomson, head of women’s football at Copa90, and Viv Bowdler, strategy director at Dark Horses.


The four chat about the progress of the Lionesses down under and look at how brands are behaving around the tournament as the quarter-finals kick off this weekend.


Further reading:

How big a problem is abusive client behaviour?

LinkedIn just pulled our anti-greenwash film. Why?

Raheem Sterling launches creative agency

Women’s football has entered a new era. It’s time for marketers to do the same


Hosted on Acast. See acast.com/privacy for more information.

News: Election advertising, Ebay media shortlist and was WPP right to platform Elon Musk?02 Jul 202400:17:38

Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks.


As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign by BBC Creative.


In other Channel 4 news, Lynsey Atkin, executive creative director at 4Creative, has moved to McCann London taking the role of chief creative officer.


Also in this episode, Lucy walks through Elon Musk onstage at Cannes Lions with WPP's chief executive Mark Read with views from the adland on whether it was right for the holdco to platform the controversial figure.


Finally, Beau discusses the shortlist for the Ebay global media pitch, an account worth an estimated £305m ($385m), and gives her view on what the media pitching landscape looks like right now.


Further reading:

Mother hires ECD from Wieden & Kennedy London

Dentsu Creative parts ways with Caroline Pay and Theo Izzard-Brown

M&C Saatchi promotes Jo Bacon to UK group CEO amid further change at the top

IPG turns down investor who made approach to buy MullenLowe

Former Dentsu media CEO Hamish Nicklin takes new advisory role

Campaign podcast: behind the scenes of the Cannes Lions Film and Outdoor juries


Details of our subscriptions are available at campaignlive.co.uk/membership.

Hosted on Acast. See acast.com/privacy for more information.

Media Week Podcast: How Barbie put cinema back in the pink08 Aug 202300:26:58

Our media Barbies and Kens discuss Media Week awards, X means death, Barbenheimer and the "jarring, 'Mickey Mouse' mid-roll". Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.


Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.

148. Fairer NDAs | Rise of gaming divisions | Charlie Rudd profile03 Aug 202300:48:07

When Dept opened a games-focused division called Dept/Games, the agency cited a vast majority of younger audiences identifying as gamers (88% of Gen Z) as a reason for creating the division.


Campaign’s technology and gaming editor Coral Cripps quizzes Suzy Barnes, chief executive of Diva, Brent Koning, global lead at Dentsu Gaming, and Rachel Rakowski, global head of gaming at We Are Social.


They discuss industry trends, favourite campaigns and why more agencies are dedicating entire teams and divisions towards gaming.


Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson also comment on the latest articles on this website, including a profile piece on Charlie Rudd, group chief executive at Publicis.Poke, Leo Burnett and Fallon, and a feature on non-disclosure agreements.


With Charlie Rudd at the helm, Leo Burnett UK achieved an “excellent” score of eight in Campaign's School Reports this year – also taking home the Creative AgencyCreative Leader and Strategic Leader trophies at Campaign’s Agency of the Year Awards.


Further reading:


Charlie Rudd: the man who makes you want to buy

Harassment in adland: agencies hesitate in stamping out gagging clauses

Dept launches gaming division after finding '88% of Gen Z are gamers'

Gaming-focused agency Diva launches media division

We Are Social appoints global head of gaming division

Dentsu hires Electronic Arts exec to head global gaming ops


Hosted on Acast. See acast.com/privacy for more information.

147. Barbenheimer, Twitter X rebrand and 'Maaate' ad controversy27 Jul 202300:31:03

The Barbenheimer phenomenon has been embraced by everyone, not so much because of the films themselves, more the sense that this is a moment that people will be talking about in years to come, set as it is against the writers and actors strike.


The hope is that this week’s box office figures could signal a new lease of life for cinema and, with it, other live experiences (music festivals, theatre, etc).


Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.


Matt’s also joined by Campaign’s creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to chew over the Twitter rebranding controversy and the mixed reactions to the Mayor of London’s “Maaate” ad.


Hosted on Acast. See acast.com/privacy for more information.

Media Week Podcast: Purpose v selling stuff, AI v NFTs, and the morality of not dancing with pensioners 25 Jul 202300:22:33

Our media warriors discuss the trends and vibes from Cannes Lions. Does winning awards matter any more? Should Cannes move to Skegness? Plus why media execs should cosy up to Gen Zs, the benefits of surfing the AI wave and why you shouldn't bunk off work on charity days? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.


Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.

146. ISBA & Purpose Disruptors debate 'advertised emissions' | Latest ads reviewed20 Jul 202301:04:29

In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA, wrote an opinion piece in Campaign that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then responded by explaining its emissions methodology.


Campaign invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.


Campaign creativity and culture editor Gurjit Degun also joins to talk about the cost of pitching, using data gleaned from School Reports submissions.


Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads: Apple "Battery for miles" (in-house)Nike "What the football" by Wieden & Kennedy Portland; and NYX Professional Makeup "Beach club" by Backlash.


Stanway joins the Campaign Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has been acquired by 160over90, the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.


Further reading:


Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zero

Why 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodies

The cost of pitching - and how many brands are paying

XYZ sells to 160over90


Hosted on Acast. See acast.com/privacy for more information.

145. Acquisition frenzy | Rory Sutherland | Latest ads reviewed13 Jul 202300:54:39

Following a flurry of M&A news this week, including Uncommon Creative Studios selling a majority stake to Havas and XYZ being acquired by 160over90Campaign's editor-in-chief Gideon Spanier, work and inspiration editor Imogen Watson and creativity and culture editor Gurjit Degun discuss the stories.


Matt Barker, features editor at Campaign, interviews Rory Sutherland, vice chairman at Ogilvy about messiness following last week's Nudgestock event.


Lastly, Dan Morris, executive creative director at TheOr, and Mark Elwood, executive creative director at Leo Burnett, discuss the latest ads: Pringles "Can hands" by Grey London; TheFork "You're all set" by Droga5 London; Yorkshire Tea "Pack yer bags" by Lucky Generals; and Coors "Fresh ride" by Havas London. 

Hosted on Acast. See acast.com/privacy for more information.

Media Week Podcast: Threads, 'DirtyTok' and the media assassins 12 Jul 202300:21:43

The media gang runs the rule over Zuckerberg's Threads and gets all Kim and Aggie over Cleantok. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.


Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.

144. New-business special with Havas Creative & GroupM | Staff churn concern06 Jul 202300:40:06

Campaign is diving into agency reviews and the state of new business in 2023.


The latest EMEA and global agency rankings, produced by Campaign Advertising Intelligence, reveal which shops have achieved the highest new-business net billings so far this year.


To discuss how their agencies are performing, Tracey Barber, global chief transformation and growth officer at Havas Creative, and Lisa Humphreys, chief operating officer at GroupM EMEA, join the podcast. 


From the Campaign editorial team, this episode also includes Maria Iu, intelligence editor, who oversees Campaign AI, and Nicola Merrifield, premium content editor.


Also joining is Coral Cripps, Campaign’s technology and gaming editor, and Gideon Spanier, UK editor in chief, for a round-up of the latest news and events.


Further reading:

EMEA agency rankings: Havas shoots up creative table; four new media entries

Global agency rankings: iProspect, Mediahub and Dentsu Creative among new entries

Global indie agency rankings: Wieden & Kennedy still dominant in creative

Churn concern: Agencies on staff exits, junior-level exodus and slower hiring

Jacki Kelley quits Dentsu to return to IPG as chief client and chief business officer

Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 6: Festival review and GUT on winning agency of year29 Jun 202300:43:52

We look back on the highlights of Cannes Lions 2023 with our top editors who attended the global festival: Maisie McCabe, UK editor of Campaign, Gideon Spanier, UK editor-in-chief of Campaign, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Alison Weissbrot, editor of Campaign US, and Raahil Chopra, editor of Campaign India.


We discuss the work that won the top Lions, including The Artois Probability by GUT Buenos Aires for Stella Artois, whether the awards juries made good choices, and what this year's Cannes tells us about the state of the industry.


Plus we talk exclusively to Anselmo Ramos, co-founder and creative chair of GUT, which won agency of the year, independent agency of the year and independent network of the year — as well as three Grands Prix.


Ramos explains why this bunch of “passionate Latinos” dreamed big when they set out in 2019 to become agency of the year at Cannes “by 2023” and it's a case of “when, not if” they open an office in London.


Campaign hosted the daily podcast during the five-day festival – with a different mix of editors and journalists who were on the ground in Cannes talking each day.


Find the rest of the episodes here or where you get your podcasts.


More:


Cannes Lions 2023: see all the Grand Prix winners

Dove claims Media Grand Prix with ‘Turn your back’

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Havas on health — Campaign talks to the experts23 Jun 202300:24:21

Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients.

 

For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88.



Hosted on Acast. See acast.com/privacy for more information.

Interview: BTS of the Cannes Lions Film and Outdoor juries01 Jul 202400:34:06

UK editor Maisie McCabe goes behind the scenes of the Outdoor and Film Lions juries with Franki Goodwin, chief creative officer at Saatchi & Saatchi London and Andre Sallowicz, creative partner at AMV BBDO.


Recorded at Curzon Soho on 27 June, this episode of the Campaign podcast features an exclusive interview from Campaign’s first ever Cannes Download event.


Work discussed includes:


This episode was introduce by Beau Jackson, media editor at Campaign.

Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 5: Apple's Ted Lasso win and Campaign beach party22 Jun 202300:23:20

Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the awards from the fourth night of Cannes Lions.


There were two big football-themed wins: Apple and EA Sports’ Fifa 23 x Ted Lasso won the Grand Prix for brand experience & activation and Pedidos and Gut Buenos Aires won the Grand Prix in mobile for World Cup Delivery.


Plus we have the lowdown on the Saatchi & Saatchi New Creators showcase and an on-the-spot report from the Campaign party at Carlton Beach.


The next episode in our series of Campaign Cannes global podcasts will be next week when we will report on the fifth and final evening of the awards and have a round-up of the whole Lions festival.


More:


Cannes Lions: see all the Grand Prix winners

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes



Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 4: Dove wins in media, plus inclusion matters21 Jun 202300:19:23

Nicola Merrifield, premium content editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Raahil Chopra, editor of Campaign India, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the third night of Cannes Lions.


Dove and Ogilvy London, David Madrid and Mindshare won the Media Lions Grand Prix for its “#turnyourback” campaign and there were two wins for independent agency network Gut.


Stella Artois and Gut Buenos Aries won for The Artois Probability in Creative Data and DoorDash and Gut Los Angeles won the PR Lion for Self Love Bouquet.


Plus the big theme of the day has been inclusion from Unilever’s presentations on representation to IPG’s Inclusion Breakfast.


We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.


Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.


More:


Cannes Lions: see all the Grand Prix winners

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 3: Nike & Clash of Clans win, plus humour is back20 Jun 202300:18:04

Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.


Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.


There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka’s short films jointly won the Entertainment Lions for Music Grand Prix.


Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.


We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.


Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.


More:


BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 2: BA wins big & NZ does the double19 Jun 202300:17:54

Gurjit Degun, creativity and culture editor of Campaign in the UK, Raahil Chopra, editor of Campaign India, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.


The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecoms company Skinny and Colenso BBDO, Auckland for radio and audio – one of two wins for New Zealand. Publicis Groupe won for Working With Cancer in Health for Good, plus the big theme at many of the talks and sessions has been AI.


We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.


Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.


More:


BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 1: Festival predictions & 6% rise in entrIes18 Jun 202300:25:35

Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.


We also speak to Simon Cook, chief executive of Cannes Lions, about a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.


We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.


Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we’ll tell you about the best parties and juicy gossip.


Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.


Cannes Lions 2023 live blog: all the award winners and festival news


Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

137. The Campaign global creativity magazine special 15 Jun 202300:21:28

Campaign's UK editor Maisie McCabe, features editor Matt Barker and creativity and culture editor Gurjit Degun discuss the latest issue of the magazine.


They talk about features including inspirational destinations, profiles on ECDs and directors, thoughts from holding company bosses and how young creatives tackled a brief without the use of tech.


The latest issue of Campaign is out now.


Hosted on Acast. See acast.com/privacy for more information.

136. Creatives preview Cannes | Resurrecting slogans | Latest ads assessed08 Jun 202300:48:27

The Cannes Lions International Festival of Creativity takes place between 19 and 23 June. Richard Brim, global chief creative officer at Adam & Eve/DDB, Larissa Vince, chief executive of TBWA\London and David Wigglesworth, executive creative director at Grey London, share their thoughts on what to expect from this year's event.


The trio also discuss the latest work: Rekorderlig "Be a little fruktig" by Havas London, Cadbury with "Speakerphone" by VCCP London and Branston "Bring out the Branston" by Wonderhood Studios.


Charlotte Rawlings, reporter at Campaign, and Gurjit Degun, creativity and culture editor at Campaign, also discuss the Cannes Lions shortlisted entries for the Titanium, Glass and Innovation categories, as well as brands bringing back slogans.


Further reading:


Cannes Lions reveals shortlists for Titanium, Glass and Innovation categories

Cannes Lions performance spotlight: UK is second most successful country since 2018 (The Knowledge)

Cannes Lions: Which agencies are the big winners since 2018? (The Knowledge)


Hosted on Acast. See acast.com/privacy for more information.

135. NCA's birthday celebrations, Unilever & Caroline Pay's Dentsu Creative move31 May 202300:46:03

Campaign's features editor Matt Barker is joined by creativity and culture editor Gurjit Degun for this week's podcast.


The pair kick things off with a discussion of Unilever's recent call for production crews to be more inclusive when it comes to members of the disability community.


They then look at Caroline Pay joining Dentsu Creative as chief creative officer and what she can expect to be taking on in her now role, as the final piece in the agency's creative team.


Matt interviews the six founding members of New Commerical Arts (along with relative newby Hannah White, managing director) to mark the agency's third anniversary. The team look back on the earliest days, famously under lockdown, reflect on some recent big-name successes and look forward to the next three years.


Further reading:


Unilever calls for production crews to be more inclusive of disability community

Dentsu Creative hires Caroline Pay as chief creative officer

School Reports 2023: New Commercial Arts

Nationwide unveils debut work by New Commercial Arts

Sainsbury's picks New Commercial Arts for ad account

Hosted on Acast. See acast.com/privacy for more information.

134. Let’s talk about Amazon Ads30 May 202300:39:07

Amazon provides a large opportunity for advertisers to engage with customers across 180 countries. Find out how Amazon can help make your brand more compelling and assist with your business grow.


In this special podcast, we learn lessons from Amazon partners’ award-winning work who triumphed in the Amazon Ads Partner Awards and hear about the innovations and opportunities that exist for advertisers across Amazon.


Featuring: Jean-Luc Nahon, Director of Consumer Advertising Experience at Amazon Ads, Holly Dewsbury, head of UK for the WPP business at Amazon Ads and Dave Katz, Tech Advocate for Advertising API at Amazon.

Hosted on Acast. See acast.com/privacy for more information.

133. Media360 special | Key debates and discussions reviewed 25 May 202300:35:22

Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland.


This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent.


To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-in-chief Gideon Spanier alongside host and premium content editor Nicola Merrifield.


To read more about some of the panels discussed, click on the links below.


Further reading:


My Media360 highlights: Feeling good that we can fix media’s ‘broken bits’ in next decade


How the cost-of-living crisis informed Asda's Elf Christmas ad


Don’t go in-house just to save cost, PepsiCo marketer says


Rightmove CMO on identifying audience segments in a changing world


Cost-of-living crisis drives more viewers to ad-supported TV


Bauer's George Butler wins Campaign’s annual Media360 challenge


Adland should scrap CVs and salary questions to attract diverse talent


NatWest CMO criticises broadcaster scepticism of ISBA’S Origin


Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 6: Festival review, plus call for shorter film ads26 Jun 202400:30:15

In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival.


Cannes Lions 2024 – final UK winners table


We discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s football” and the Sydney Opera House and The Monkeys for “Play It Safe”.


We also hear from Tor Myhren, the president of the FIlm Lions jury, who called for the industry to focus on making better shorter ads, plus the Campaign editors analyse the winning work from each of their regions.


Campaign hosted the daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who were on the ground in Cannes talking each day.


Listen to the whole of the six-part series to find out who won all of the top Lions awards and other big news from the talks and sessions at the Palais.


Make sure you follow the Campaign podcast wherever you listen to your podcasts.


More:

Cannes Lions names agency, network and most creative company of the year

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves

Cannes daily global podcast episode 5: Campaign beach party, plus latest wins

UK takes Grand Prix for Audio and Radio at Cannes Lions

Magnum work by Lola MullenLowe wins Outdoor Grand Prix at Cannes

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'


Find all of Campaign's Cannes Lions coverage in one place here

Hosted on Acast. See acast.com/privacy for more information.

132. John Lewis & Saatchis exclusive interview | Brand Experience 360 | Latest ads reviewed19 May 202301:00:03

Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.


Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommon Creative Studio; Tommy's "Let's bring them home" by VMLY&R; and BBC "Eurovision effect" by BBC Creative.


Gurjit Degun, Campaign's creativity and culture editor, and Charlotte Rawlings, Campaign's reporter, discuss Brand Experience 360 and parental leave.


Further reading:


'Energy and fizz': how Saatchi & Saatchi London won John Lewis Partnership


John Lewis Partnership picks Saatchi & Saatchi London for ad account


Why quitting my job after maternity leave was the right decision

Hosted on Acast. See acast.com/privacy for more information.

131. Coronation campaigns | Best Places to Work 2023 | Latest ads reviewed12 May 202300:24:29

The guests on this week's Campaign Podcast are VMLY&R's chief creative officer, Laurent Simon, and Nicholas Hulley, joint-chief creative officer at Abbott Mead Vickers BBDO, who share their opinion on some recent work.


The two consider Aldi and McCann Manchester's cheeky caterpillar cake ad which went viral on TikTok after it poked fun at the copyright dispute between the supermarket and Marks & Spencer over the design of the former's caterpillar cake.


Also up for review, Simon and Hulley consider Harry's "Feel good, fella" by The Or and KitKat's "Have a..." by Wunderman Thompson UK.


Campaign's Shauna Lewis then talks about the best brand responses to the Coronation of King Charles III.


The conversation also takes an analysis from Campaign's Best Places to Work 2023, which details how companies won a place on the list.

Hosted on Acast. See acast.com/privacy for more information.

130. Getting Ramadan right | Diversifying production | Latest ads reviewed04 May 202301:00:11

As increasing numbers of brands tap into Ramadan, this Campaign Podcast explores how to get it right.


Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.


Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, TBWA\London's new ECD dialled in to review some recent ads: Marmite "Baby scan" by Adam & Eve/DDB, BBC "Eurovision 2023" by BBC Creative, Butterkist "Microwave" by St Luke's, Pets at Home "We're all for pets" by Nomad and The & Partnership.


Campaign's Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what this means for the production sector. Also up for discussion is Spike Lee's honorary creative maker of the year award at Cannes Lions.

Hosted on Acast. See acast.com/privacy for more information.

129. Campaign Media Awards, Vogue magazine & a Lexus gamified experience27 Apr 202300:35:44

Campaign features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week.


The trio discuss British Vogue's editor-in-chief Edward Enninful's comments about adverts and inclusivity and the launch of the Lexus "Crack the case" campaign, an online gaming experiece created with The & Parternship and creative studio Coffee & TV.


Elsewhere, UK editor Maisie McCabe chats with some of the big winners from last week's Campaign Media Awards.


Zenith chief executive officer Natalie Cummins and managing director Jon Stevens talk about the agency's impressive six-gong haul, including Agency Team of the Year,


They're joined by EssenceMediacom’s creative futures lead Holly Carters, following the agency’s four awards for its work with eBay and ITV’s Love Island, including the Grand Prix for Campaign of the Year.


Further reading:


Campaign Media Awards: winners revealed


Editor-in-chief of British Vogue has 'turned down ads' over inclusivity


Lexus online game offers chance to win ‘hoverboard’ NFT

Hosted on Acast. See acast.com/privacy for more information.

128. EA Sports FC branding | Ben Da Costa exit | Latest ads reviewed20 Apr 202300:33:06

Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the Campaign podcast to critique some recent creative work.


The two discuss the look of EA Sports FC, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.


Also up for discussion, Robinson and Da Costa contemplate Ikea's recent ad "Show off your savvy" by Mother London and Nurofen's "Seen my pain" by McCann London.


Da Costa tunes in after he announced his departure from Now earlier this week. He will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.


Campaign's Charlotte Rawlings joins the podcast to chat about the enduring power of street art, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.


Also up for discussion, TSB recently introduced a new mascot in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.


Further reading:


'Art is controversial': the power of street art in the digital age


EA Sports FC plays with triangles for post-Fifa rebrand


Now CCO Ben da Costa departs


Ikea celebrates highs of saving money in new ad campaign


Daisy May Cooper voices elephant mascot in TSB campaign


Nurofen packaging reflects everyday dismissals women in pain receive



Hosted on Acast. See acast.com/privacy for more information.

MediaWeek Podcast: Gucci Town, Lemon8 and How to date your boss18 Apr 202300:27:40
Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media discuss Chat GPT's perfect media plan, Gucci Town v Vans World, how to wriggle out of a client pitch, the social rise of Lemon8 and what to do when you fancy your boss.

Hosted on Acast. See acast.com/privacy for more information.

127. Pitching in the current climate | Will Labour's attack ads work?13 Apr 202300:32:08

What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?


There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis. 


ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join Campaign media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.


Campaign's Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.


Further reading:


Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’


Let's hope the pitch frenzy leads to some energised client-agency relationships


Is a pitching frenzy back after last year’s slump?

Hosted on Acast. See acast.com/privacy for more information.

126. Campaign Experience Awards | Latest ads reviewed | John Lewis | Gal-Dem 06 Apr 202300:37:50

Winners from the Campaign Experience Awards 2023 – Jeavon Smith, chief creative officer at Amplify, Will Mould, managing director at XYZ and Ollie Jones, co-founder and creative director at Swamp Motel – talk about their winning work, how they came out on top after the challenges of Covid and what the future holds for the industry.


Then Smith is joined by Regan Warner, executive creative director at McCann London, to review some of the latest ads: Vanish "Me, my autism & I" by Havas LondonBritish Airways "Cityflyer" by Uncommon Creative Studio and Icelandair "Easy to stop, hard to leave" by Pablo.


Imogen Watson, work and inspiration editor, also discusses the closure of Gal-Dem and John Lewis' court case win.


Further reading:

Campaign Experience Awards winners

Interview with Liv Little, founder of Gal-Dem

Can you really own any idea?


Hosted on Acast. See acast.com/privacy for more information.

125. School Reports special: Campaign's annual review of the agency landscape 31 Mar 202300:24:52

Hear Campaign's UK editor Maisie McCabe, premium content editor Nicola Merrifield and creativity and culture editor Gurjit Degun discuss the School Reports 2023.


Each year Campaign thoroughly assesses the performance of the top 100 agencies in the UK. The resulting report gives a snapshot of the UK advertising industry. 


More on this subject:


https://www.campaignlive.co.uk/article/school-reports-z/1815409


https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619


https://www.campaignlive.co.uk/article/creative-agencies-evolve-stay-significant/1817653


https://www.campaignlive.co.uk/article/gave-school-reports-comic-twist/1817670


https://www.campaignlive.co.uk/article/so-think-agency-scored-9/1713652


https://www.instagram.com/acreativesaga/?hl=en 


https://twitter.com/TheRichTea74

Hosted on Acast. See acast.com/privacy for more information.

124. Agency of the Year | Female Frontiers | Latest ads reviewed23 Mar 202300:48:31

It was an eventful day at The Brewery last Thursday (16 March), as Campaign’s Female Frontier Awards and Agency of the Year Awards returned for 2023.

Digital Cinema Media’s Karen Stacey took home CEO of the year at the Female Frontiers Awards, while Publicis Groupe shop Leo Burnett picked up the prized Creative Agency of the Year accolade.


Leo Burnett’s chief executive Charlie Rudd joins Stacey to discuss their recent accolades, creating populist work, and the future of cinema advertising. 

Later in the podcast, Dan Fisher, global executive creative director, Unilever and special projects at Ogilvy, and Noel Hamilton, executive creative director at Neverland dial in to review some recent work: Apple “Quiet the noise” by TBWA\Media Arts LabCoca-Cola “Masterpiece” by BlitzworkAmazon Prime “Tache” by Wieden & Kennedy London; and Guinness “Make it a St Patrick’s Day to remember” by Abbott Mead Vickers BBDO.


Gurjit Degun, Campaign's creativity and culture editor, discusses the John Lewis Partnership shortlist and Bartle Bogle Hegarty’s “frightening” Tesco ad, which has received 58 Advertising Standards Authority complaints. 


Hosted on Acast. See acast.com/privacy for more information.

Cannes Daily Global Podcast ep. 5: Campaign beach party, plus latest wins20 Jun 202400:21:49

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.


Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.


Cannes Lions 2024 – final UK shortlists table


A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.


PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.


Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.


More:


Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisers

Cannes daily global podcast episode 3: Craft and entertainment winners

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

Cannes daily global podcast episode 1: Awards preview and new humour category

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Find all of Campaign's Cannes Lions coverage in one place here

Hosted on Acast. See acast.com/privacy for more information.

123. The great gaming boom, plus WFH & creativity three years after Covid16 Mar 202300:23:32

We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.


Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020.


Further reading:


Does WFH chip away at people’s creativity?: part two – junior adlanders


Does WFH chip away at people’s creativity?: part one – senior adlanders


Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

Hosted on Acast. See acast.com/privacy for more information.

121: Can retail media help brands navigate risk in uncertain times?14 Mar 202300:41:56

How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience?


As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth.


Could retail media be part of the solution?


Tesco has been partnering with brands on retail media for more than a decade and is set to expand its product portfolio extensively this year with new product and partnership opportunities that can better support brands to connect with their customers no matter where they are in their journey from sofa to store.

Brand marketing teams and agencies are increasingly recognising the opportunities offered by retail media, and how they can take advantage of Tesco Media & Insight Platform's customer-first approach.


#PartnerContent


Campaign’s commercial editor Suzanne Bidlake is joined by Uche Ofili, head of media agency at Dunnhumby and Kiessé Lamour, global head of media, commerce at Wunderman Thompson to discuss what tangible difference this is making and why retail media - plus powerful first-party customer data - should be on the shopping list for marketers and agencies looking to build brand awareness, facilitate more relevant conversations and drive sales in 2023.


Hosted on Acast. See acast.com/privacy for more information.

122. The creatives behind McDonald's 'Raise your arches' | IWD | Latest ads reviewed09 Mar 202300:44:01

Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join Campaign's creativity and culture editor Gurjit Degun to talk about how they came up with the McDonald's "Raise your arches" ad.


Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:


Paddy Power "Cheltenham 2023" by Bartle Bogle Hegarty London

Asda "Romaine calm" by Havas London

Nando's "This must be the place" by New Commercial Arts

HSBC "F word" by Wunderman Thompson


Hosted on Acast. See acast.com/privacy for more information.

© My Podcast Data