Explore every episode of the podcast The Cambridge Marketing Podcast

In this episode, our Marketers Toolkit has reached the letter T.  

Hosts Kiran Kapur and Charles Nixon explore four key terms: Tipping point, Tactics, Targeting and Timescales. They explain how authority and word of mouth drive adoption, why businesses need to focus scarce resources on a defined audience and how delayed launches can erode potential profits.

Ever wonder how your favourite snacks go from a farm field or laboratory to the supermarket shelf? In this episode Kiran Kapur is joined by college tutor and marketing consultant Dawn Grossart for a deep dive into the fast-paced world of food marketing.

Discover how the food industry combines rigorous data analytics, consumer psychology and global trend forecasting to manage massive product ranges. Dawn shares fascinating behind-the-scenes insights; from sustainable supply chains in Madagascar to how supermarkets optimise planograms and range reviews to maximise profit.

Plus, we explore the evolving role of ethics, health and consumer responsibility in modern food manufacturing.

This week Kiran Kapur and Charles Nixon look at Sustainability, Strategy and Social Proof.

Is your marketing department stuck in a communications factory? In this episode, Kiran Kapur is joined by marketing strategist and CEO advisor Mats Georgson to debunk the myth that marketing is simply promotion and advertising.

The discussion explores lessons from the famous circus analogy, Coca-Cola's masterclass in growing demand, and the realities of pricing through the lens of a toilet brush!

In this episode of the Marketers' Toolkit Kiran Kapur and Charles Nixon explore the strategic use of SWOT analysis, Societal changes, Segmentation and SEO in marketing.

They discuss practical insights for applying these tools effectively in different contexts.

Can an agency stay true to its purpose and still build a thriving, international business?

In this episode, Kiran speaks with Kirsty Leighton MBE, Founder and Group CEO of Milk and Honey PR. Kirsty breaks down what purpose-led communications actually looks like in practice, how B Corp certification and employee ownership drive performance and why alignment with global priorities like the G20 leads to commercial success.

Kirsty also shares essential advice for PR professionals on avoiding greenwashing, managing international media nuances and landing your dream job in public relations.

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts including Relationship Marketing, Referral Strategies, and the importance of understanding Return on Investment.

They discuss how these elements influence customer loyalty and business growth.

Ben Rees shares insights on how authenticity, brand consistency and a strategic use of AI can help businesses stand out in an AI-driven world.

Discover practical tips on building a strong "prior", leveraging in-person events and maintaining brand coherence across channels.

Find out more about Ben and his work at BJRees.com

In this episode of The Marketers' Toolkit, Kiran and Charles explore the resurgence of QR codes, the differences between Qualitative and Quantitative market research, and the importance of asking the right Questions internally and externally to improve business and career growth.

Ever considered how a Corporate Responsibility and Sustainability Practitioner Apprenticeship could reshape your career or future-proof your organisation?

In this episode, Kiran Kapur explores the practical, commercial, and operational realities of the role alongside Cambridge Marketing College tutors Victoria Hartley, Nigel Clark, and Helen Rushton. Bringing together over 75 years of collective industry experience across the corporate, public, and third sectors, the panel demystifies the evolving CRS landscape—from net-zero strategies and carbon accounting to social value procurement models that directly influence commercial contract awards.

Find out more about the Corporate Responsibility and Sustainability Practitioner Apprenticeship

In this episode of the Marketers' Toolkit - it's all things P.

Kiran Kapur and Charles Nixon explore the intricacies of marketing strategies, focusing on pain points, personas and positioning.  

In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to build trust, define your organisation and plan effectively to succeed as an entrepreneur.

Glyn's book, Why Has No One Ever Told Me This?, is available now.

In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for practical tips, etiquette advice and insights on building a meaningful professional presence online.

In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behavior beyond data, and how AI is transforming the industry. Discover why data alone isn't enough for brands to succeed and how to leverage research for deeper insights.

In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.

If you’re actively job hunting, this episode is essential listening.

Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.

This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.

In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.

As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.

In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.

This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.

In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really drives buying decisions. He explores the emotional journey behind products, how sensory experiences shape consumer behaviour, and why brands should focus less on what people say they want and more on how products make consumers feel.

In this episode, we cover key accounts, KPIs, lifecycles, and learning curves.

Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria University, explores how social media, influencers and second-hand fashion have reshaped the industry. From sustainability to storytelling, discover why great fashion marketing is about more than the latest trends.

In this episode Nick Tyldsley, Managing Director of Superfly Marketing, shares the realities of growing a digital marketing agency over 14 years. From cashflow challenges and recruitment decisions to client relationships and company culture, he explains why long-term thinking is essential for success. The conversation also explores apprenticeships, AI in marketing, leadership lessons and balancing creativity with measurable business results.

In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.

This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.

ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meaningful partnerships, why community engagement should be part of everyday business, and the benefits of taking a more purposeful, long-term approach.

Madingley Hall in Cambridge hosted our Tutor Conference 2026.  A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.

What makes a marketing campaign actually fail? Most importantly, how do you fix it?

In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, only improved.

A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.

This week on the Marketers' Toolkit it's everything from Instagram to Infographics.

In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.

In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand human behaviour to create meaningful interactions that keep customers coming back. Featuring insights from Si’s book Customer Experience Thinking.

This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit.

(Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle) 

In this episode of the Marketers' Toolkit we discuss Gamification, Geodemographics and much more.

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best.

Marco is Professor of Marketing at Esade, a global business school based in Barcelona.

Funnels, Freemium, Forecasting and more.  In this episode we cover all things F in the Marketers Toolkit.

Communications coach Jon Torrens discusses how introverts and neurodivergent people can build real speaking confidence. Jon believes that confidence is developed through practice, preparation, and experience, not personality type.

The episode covers handling inner critics, using pauses effectively, improving meeting participation, and the importance of strong openings and endings. Practical tips focus on clarity, structure, and being heard without needing to dominate.

Part two of “E” in The Marketers Toolkit looks at ESG and economic forces shaping modern marketing. From sustainability and governance to GDP, inflation and consumer confidence, this episode explains how external pressures influence strategy, decision-making and long-term business success.

(Episode 1 of "E" can be found here. https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-1/)

In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving value. The conversation also covers thought leadership, cross-industry marketing, and how AI is reshaping content, strategy, and the future of professional services marketing.

This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who uses products, making responsible marketing decisions, and using behavioural insights like eye tracking to improve engagement, design effectiveness, and overall marketing performance.

(Episode 2 of "E" can be found here https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-2/) 

With Easter weekend upon us, our Opinionated Marketers discuss two chocolate related stories from the world of marketing - including The Great KitKat Heist!

This episode of the Cambridge Marketing Podcast focuses on how to market an investment crowdfunding campaign. Jason Fishman explains how to attract investors using ads, content and email, why testing different audiences matters, and how retargeting builds trust over time. It highlights the importance of social proof, clear messaging and a strong plan to turn interest into actual investment.

This week, our Opinionated Marketers discuss how marketing intersects with social and economic change. We look at the government’s new apprenticeship incentives, volunteering, and Marks & Spencer’s latest hire!

Data doesn’t kill creativity; it sharpens it. Brook Shepard of Mason Interactive explains why starting with clear goals and basic data matters. Test what you put out, learn what works, and build from it. Used properly, data helps you make better creative and prove what’s actually working—so you can keep improving, not guessing.

In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows.

With War in the Gulf, this week our Opinionated Marketers discuss what marketers should be doing now and for the future.  Kiran Kapur and Charles Nixon discuss.

This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.

Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.

This week our Opinionated Marketers highlight a textbook case of crisis management from the UAE.  Hosted by Kiran Kapur and Charles Nixon.